Manual - SEOprofiler

Manual - SEOprofiler
SEOprofilermanual
Manual
ThisistheprintversionoftheSEOprofilermanualthatyoucanviewat"https://www.SEOprofiler.com".
Gotowww.SEOprofiler.comtolearnmoreaboutthewebsitepromotiontoolsthatyougetwithSEOprofiler:
Linkbuildingtools
Websiteoptimizationtools
Keywordresearchtools
Rankingchecker
Competitiveintelligencetools
GoogleAdWordstools
PDFreportsandscheduling
andmore...
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Thebasics
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WelcometoSEOprofiler!
SEOprofilerisapowerfulwebsitepromotiontoolthatwillhelpyoutogethighsearchenginerankings,morecustomersand
moresales.ThismanualwillhelpyoutoworkasefficientlyaspossiblewithSEOprofiler.
SEOprofileronlyusessafeSEOmethodsthatareapprovedbysearchengines.
Onehourperdayforyoursuccess
YougetallthetoolsthatyouneedtogethighrankingsonGooglewithSEOprofiler.Ifyouinvestjustonehour
perdaytopromoteyourwebpageswiththehelpofSEOprofiler,yoursearchenginerankingswillrise
continuallyandyouwillgetmorecustomersandmoresales.
Howtoworkwiththismanual
Clickapagenameonthelefttoreadanewpage.Forexample,click'HowSEOincreasesyoursales'ontheleftto
openthatpage.
Toopenanewchapter,clickthechaptername.Forexample,click'Keywordresearch'onthelefttoopenthat
chapterandthenselectapage.
►STEP-BY-STEP:findouthowtoworkwithSEOprofiler.
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HowtogethighrankingsonGoogle
Youwillsavealotoftimeandmoneyifyoudotherightthingsintherightorder.TogethighrankingsinGoogle'sregular
resultsasquicklyaspossible,dothefollowingthings:
Step1:understandtheconceptofsearchengineoptimization(SEO)
Readthechapter"Thebasics"tolearnhowsearchengineoptimizationwillhelpyoutoincreaseyoursales.
Youwillsavealotoftimeifyouunderstandthebasicconceptofsearchengineoptimizationbeforeyoustart.
Forexample,itisimportanttoknowthatasinglespamelementonyourwebsitecandestroyallofyourother
activities.
Step2:chooseyourkeywordscarefully
Takesometimetofindtherightkeywordsforyourwebsite.Themostobviouskeywordsusuallyaren'tthe
bestkeywordsforSEO.
Itisnotimportantthatyourwebsiteisrankedforpopularkeywordthatmanypeoplesearchfor.Itisimportantthat
yourwebsiteisrankedforkeywordsthatattracttargetedvisitorswhowillbuysomethingonyourwebsite.
►Chapter:Keywordresearch
Step3:optimizeyourwebpages
OptimizingyourwebpagesisimportantifyouwanttogethighrankingsonGoogleandothersearchengines.
Backlinksandsocialmentionsareimportant,butthecontentofyourwebpagesisthefoundationofyourrankings.
►Chapter:Webpageoptimization
Step4:getgoodbacklinks
Ifmorethanonepageisrelevanttoakeyword,thepagewiththebestbacklinkswillgetthehighestranking.
BacklinksareanimportantrankingsignalinthealgorithmofGoogle,Bingandothersearchengines.
►Chapter:Linkbuilding
Step5:checkyourresults
Whenyouhavedonealloftheabove,youcanusetherankingmonitorinSEOprofilertofindouthowsearch
enginesrankyourwebsite.Notethatitisnotimportantthatyourwebsitehashighrankingsforallpossiblekeywords.
Yourwebsitemusthavehighrankingsfortherightkeywordsthatleadtosales.
Searchengineoptimizationisnotaboutgettinghighrankingsforpopularkeywords.Searchengineoptimizationis
aboutgettinghighrankingsforkeywordsthatdeliverbuyerstoyourwebsite.
►Chapter:Resultchecking
Additionalstep:optimizeyourGoogleAdWordsads
GoogleAdWordsadscanbeagoodadditiontoyourorganicsearchengineoptimizationcampaign.Ifyoudoit
correctly,GoogleAdWordscanbringyourwebsitealotofnewcustomers.
Ifyoudoitwrong,GoogleAdWordscancostyouasmallfortunewithoutdeliveringgoodresults.
►Chapter:GoogleAdWords
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Checklistshelpyoutogetthingsdone
Attheendofeachchapter,youwillfinda'Checklist'page.Thatpagecontainsthethingsthatyoushoulddotoworkas
efficientlyaspossible.
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HowSEOincreasesyoursales
Highsearchenginerankingsaretheperfectwaytogetmorewebsitevisitors,morecustomersandmoresales.Havinghigh
searchenginerankingsisthekeytothesuccessofyouronlinebusiness:
YourcustomersareontheInternetandtheyhavemoney.Peoplespendbillionsofdollarsonline.These
peoplecouldbeyourcustomers.
Yourcustomersusesearchengines.MostInternetusersfindnewwebsitesthroughsearchengines.SEO
makessurethatcustomersfindyourwebsiteinsteadofthesitesofyourcompetitors.
Searchengineusersaresomeofthemostqualifiedandmotivatedvisitorsthatyourwebsitecanhave.
Theyhavetakentheinitiativetohuntforonlineresourcesonacertaintopic,andthentheyclickedyourlinktolearn
more.
SEOprofilerhelpsyoutogetyourwebsiteinfrontofthesepotentialcustomers.SEOprofilerhelpsyoutomakesurethat
yourwebsiteisseenbythepeoplewhowanttobuyyourgoodsandservices.
Whydoyouhavetooptimizeyourwebpages?
Ifyoudonotoptimizeyourwebpages,thentheywon'tgethighrankingsonGoogleandothersearchengines.
Notallwebsitescanhavehighrankings
TherearebillionsofwebpagesontheInternet.It'sobviousthatnotallofthemcanbelistedonthefirstresultspage
onGoogle.Searchenginesonlylistwebpagesthattheyfindrelevanttoaspecialkeyword.Youmustmakesure
thatyourwebsiteissuchasite.
Ifsearchenginescannotfindoutthatyourwebsiteisaboutfishingequipment,theycannotgiveyourwebsitehigh
rankingsforthatkeyword.Theprocessofchangingyourwebpagessothatsearchenginesfindthemrelevantis
calledsearchengineoptimization(SEO).
Yourwebsiteshouldappearonthefirstresultspage
Mostsearchers(75%)neverlookfurtherthanpageone.
UsabilityexpertJakobNielsenpointsout:"Usersalmostneverlookbeyondthesecondpageofsearchresults."
DannySullivan,SearchEngineMarketingColumnist,putsitthisway:"Beinglisted11orbeyondmeansthatmany
peoplemaymissyourwebsite."
Forthatreason,searchengineoptimizationiscrucialifyouwanttobesuccessfulwithyourwebsite.SEOprofiler
makessearchengineoptimizationaseasyaspossible.
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HowGooglerankswebpages
Searchenginesusemathematicalformulastodeterminetherankofawebpage.Thesemathematicalformulasarecalled
rankingalgorithms.Althoughsearchenginesdon'trevealtheexactalgorithms,theTop10OptimizerinSEOprofilerwill
helpyoutodecryptthesealgorithms.
Allmajorsearchenginesusethesameprincipletorankwebsites.Theexactrankingalgorithmsdifferfromsearchengine
tosearchengine,buttheprincipleisthesame.
1.Youneedgoodbacklinks
Abacklinkisalinkfromanotherwebsitetoyoursite.Ifyouwanttogethighrankings,youneedmanygood
backlinks.It'sasimpleidea:ifpagealinkstopageb,thenitisarecommendationfrompageatopageb.The
morelinkspointtoyourwebsite,thebetteryourrankings.
Thequalityofthelinksisalsoimportant.Alinkthatcontainsthekeywordforwhichyouwanttohavehigh
rankingsinthelinktextisbetterthanfivelinkswiththetext"Clickhere."Alinkfromareputablewebsitethat
hasarelatedtopicismuchbetterthanlinksfromunrelatedsitesorlinklists.
ThelinkbuildingtoolsinSEOprofilerwillhelpyoutogethigh-qualitylinksaseasilyaspossible.
2.Youneedoptimizedwebpagecontent
Google'stechnologyanalyzesthefullcontentofapageandfactorsinfonts,subdivisionsandtheprecise
locationofeachword.Googlealsoanalyzesthecontentofneighboringwebpagestoensuretheresults
returnedarethemostrelevanttoauser'squery.
AsGoogleanalyzesthefullcontentofyourpages,youalsohavetooptimizethefullcontentofyourweb
pages.Youhavetooptimizeallfactorsthatcaninfluenceyoursearchenginerankings.
Theproblemisthatmanywebmastersdon'tknowwhichpagefactorscanbeimportant.That'swhywe
developedtheTop10Optimizer.TheTop10OptimizerinSEOprofilerwillanalyzeallimportantwebpage
factorssothatyourwebpageswillbeperfectlypreparedforGoogle.
3.Youneedmentionsonsocialnetworks
Thecontentofyourwebpagesandthebacklinksfromothersitesarethemostimportantrankingsignals.In
additiontothesesignals,searchenginesalsoconsiderthementionsofyourwebsiteonsocialnetworks.
Themoreoftenyourwebsiteismentionedonsocialnetworks,themorepopularitseemstobe.Thatcangive
yourpagesarankingboost.Atthistime,contentandbacklinksaremuchmoreimportantthansocial
mentions.
4.Onepageisnotenough
Googleseesyourwebsiteasawhole.Allpagesofyourwebsiteareanalyzedtofindoutifyourwebsiteis
relevanttoatopic.
Thatmeansthatyoumustoptimizedifferentpagesofyourwebsitefordifferentbutrelatedkeywords.The
morewebpagesofyourwebsiteareoptimizedforkeywordsaboutaparticulartopic,themorelikelyitisthat
yourwebsitewillgethighrankingsforaparticularkeywordthatisrelatedtothattopic.
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Itisnotenoughtooptimizeasinglewebpage,andyourwebsitemusthavemultiplepages.
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FullyautomatedSEOsolutionsaretempting.Theyarealsoveryrisky!
Wealldon’thavemuchtimetopromoteourwebsites.Forthatreason,manypeoplefallforthepromisesofshadyinternet
marketersthatpromisequickandeasysolutions.
Manyofthesespammethodsworkgreatforsometime.That’swhysomanypeopleusethem.When(notif!)Googlefinds
outthatyouareusingsuchamethodtopromoteyourwebsite,chancesarethatyourwebsitewillberemovedfrom
Google’sindex:
Searchenginesdon'tliketobecheated.Google'sengineersareworkinghardondetectingspammethodsthatareusedto
manipulatetheirsearchresults.Sofar,every"secretmethodthatwillboostyourGooglerankingsinnotime"hasbeen
detectedbyGoogle.
Mostsearchenginesconsiderthefollowingspam:
cloaking(thewebservershowsdifferentpagestosearchenginespidersandhumanwebsurfers)
misleadingredirects
hiddentext(textthathasacolorthatisverysimilartothebackgroundcolor,textinverysmallfontsizes,textthathas
beenhiddenwithCSSstyles,etc.)
participationinautomatedlinkingschemes
artificialblognetworksthatexistforthesolepurposeoflinkingtootherwebsites
automaticallycreatedforumprofileswithlinkstoyoursite
automaticallycreatedblogcommentswithlinkstoyoursite
paidlinksthatdonotusetherel=nofollowattribute
►IfyouuseshadySEOmethods,searchenginesmightcompletelybanyourwebsite.Forthatreason,itisveryimportant
thatyouonlyusesafemethodstopromoteyoursite.
SEOprofilerisasafetoolthatcreatesawin-win-winsituation!
SEOprofileronlyusessearchengineoptimizationmethodsthatplaybytherules.Thesemethodsarecalledwhite-hatSEO.
Thishasseveraladvantages:
Searchengines:Theywinastheyareprovidedwithpagesthatareeasytounderstandandthatcontainthequality
informationthattheirvisitorssearchfor.
Searchers:Theywinastheyaregettingwhattheyaskforfromthesearchengines.Theysearchfor"inexpensive
lcdtv"andgetapageaboutinexpensiveLCDTV's.
Websiteowners:Theywinastheyaregettingqualityvisitorswhoareinterestedinwhattheirwebsitehastooffer.
IfyouusesafeSEOmethods,itwilltakealittlelongeruntilyougethighsearchenginerankings.Yourrankingswillgrow
steadilyandyou’llgetamuchbetterperformanceinthelongrun:
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►SEOprofilerhelpsyoutobuildwebsitesthatarebeneficialtowebsurfers,websiteownersandsearchengines.This
leadstolastinghighrankingsonGoogleandothersearchengines.
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Checklist
Beforeyouproceedwiththenextstep,makesurethatyoucantickallboxesinthechecklistbelow:
2thingsthatyoushoulddo:
Makesurethatyourwebpagesarespamfree.Removeallspamelements(hiddentext,stuffedkeywords,etc.).
Readthepagesinthe'Basics'chapter.Ifyouknowwhatyou'redoing,youwillsavealotoftime.
□
□
Ihavedonethat
Ihavedonethat
Ready?
Great!NowyoucanusethetoolsinSEOprofilertooptimizeyourwebpages.YouwillgethighrankingsonGoogle,Yahoo
andBing,morecustomersandmoresales.
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Websiteaudit
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Thewebsiteaudittool
ThewebsiteaudittoolinSEOprofilerisapowerfultoolthatdetectsproblemsonyourwebsite.
Theaudittoolchecksyourwebpagesonceperweek.Thenyougetareportthatshowsallissuesthatshouldbe
corrected.
Bycorrectingtheseissues,youmakesurethatGooglecanindexallofyourpagescorrectly.
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The'Auditresults'page
Theauditresultspageshowstheresultsoftheweeklywebsiteaudit:
Theresultstablehassixdifferentcolumns:
Checkedpage:theURLoftheanalyzedpage.ClicktheURLtoviewthedetailsofthatpage.
Errors:thenumberoferrorsthatwerefoundonthatpage
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Warnings:thenumberofwarningsthatwerefoundonthatpage
Notices:thenumberofnoticesforthatpage.
Spellingmistakes:thenumberofspellingmistakesonthatpage.
Clickdepth:howmanyclickstheanalyzedpageisawayfromthestartpage.Ingeneral,pagesthatcanbereached
withfewerclicksaremoreimportant.
HTTPstatuscode:Theserverresultcodeforthepage.A200codemeansthatthepagecouldbeaccessed.
Codes301and302meanthatthepageredirectstoanotherpage.Everythingabove400meansthattherewasan
errorwhentheaudittooltriedtoaccessthepage.
Howtoviewthewebpagedetails
Toviewthedetailsofapage,clicktheURLofapageinthelistorclickthe'Details'links.Thedetailsshowtheexactthings
thathavetobecorrected.
1.Theerrors,warnings,noticesandspellingmistakestable
Inthistableatthetopofthedetails,youwillfindthethingsthatyouhavetocorrect:
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Detailedinformationaboutthedifferenterrortypesandhowtofixthemcanbefoundinchapter'Theerrortypesandhow
tofixthem'.
2.Thegeneralinformationbox
Thegeneralinformationboxcontainsgeneralinformationabouttheanalyzedpage.Forexample,youcanseethefilesize
andotherinformation.
3.TheSearchenginecrawlercompatibilitybox
Thisboxenablesyoutoseeataglanceifthewebpagecanbeindexedbythemostimportantsearchengines.
4.Thereferringpagesbox
Thereferringpagesboxshowsuptofivepagesofyourwebsitethatlinktotheanalyzedpage.
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Errorsandhowtofixthem
Thewebsiteaudittoolchecksyourwebpagesformanydifferenterrors.Here'salistwiththeerrorsandinstructionson
howtocorrecttheseerrors:
Brokenlinks
Abrokenlinkisalinktoawebpage,imageorotherfilethatdoesnotworkanymore.Brokenlinkslowertheperceived
qualityofyourwebsiteandtheyarenotgoodforyourwebsitevisitors.
Solution:thewebsiteauditreportshowsyouthepagesthatcontainthebrokenlinks.Youwillalsoseetheexact
linksthatarebroken.Usethetoolthatyouusetoedityourwebpagestocorrectthebrokenlinksonthepage.
Servererrors
Servererrorscanhaveanegativeinfluenceontherankingsofyourwebpages.Theserverhastroubledeliveringthe
requestedpage,andthatmeansthatsearchenginescannotaccessit,either.Alistofpossibleservererrorscanbe
foundhere.
Solution:checkthepagesthatshowaservererror.Eitherchangethelinksthatpointtothesepagesoraskyour
webhostandserveradministratortocorrecttheserverproblems.Aservererrorcanalsobecausedbyanerror
inaPHPscript.
Timeouterrors
Atimeouterrormeansthatthewebserverdidnotrespondwhenapagewasrequested.Youmightwanttodoublecheckifthelinkedpageisalwaysaccessible.Searchenginesmightnotaccessthepage.Thespeedofawebpageis
afactorinGoogle'srankingalgorithm.
Solution:checkthewebpageswiththetimeouterrorandmakesurethatyourwebserverisalwaysaccessible.
Emptytitles
Thetitleofawebpageisaveryimportantrankingelement.Thetitleisalsousedonsearchresultspagesto
representyourwebpage.Anemptytitletagmeansthatthewebpagewon'tbelistedandpresentedaswellas
possible.
Solution:enteradescriptivetitleonthesewebpages.Thetitleshouldcontainkeywordsthatarerelatedtothe
pageandyourbusiness.
Duplicatetitles
It'snotadvisabletousethesametitleonmultiplewebpages.Thetitleofawebpageshouldbeuniqueanditshould
berelatedtothecontentofthewebpage.
Solution:enterauniquetitleonthesewebpages.Makethetitlesclear,predictableandirresistible.
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Warningsandhowtofixthem
Inadditiontotheerrorsthatwilldefinitelyhaveanegativeinfluenceonyourrankings,thewebsiteaudittoolchecksyour
webpagesforthingsthatcanhaveanegativeinfluence:
Notextcontent
Ifawebpagedoesnothavetextcontent,thereisnothingthatsearchenginescouldindex.Havingtextcontentona
webpageisimportantifyouwanttorankthatpageonsearchengines.
Solution:addtextcontenttothepage.
Littletextcontent
Ifawebpagedoesnothavemuchtextcontent,itmightbethatsearchenginesignorethepage.Pageswithlittle
contentcangetgoodrankingsundersomeseldomcircumstancesbutitisusuallymuchbettertohavepageswith
moretext.
Solution:addmoretexttothepage.Thetextshouldmakesensetohumanvisitorsanditshouldberelatedtothe
pageandyourcompany.
Nobotallowed
Iftherobots.txtfileofyourwebsiteortherobotsmetatagdoesnotallowanybottoindexthepage,thensearch
engineswon'tshowthatpageinthesearchresults.
Solution:changetherobots.txtfileand/ortherobotsmetatagonthepagesothatsearchenginescanindexthe
page.
Botblocked
Therobots.txtfileofyourwebsiteortherobotsmetatagofthepagedoesnotallowparticularbottoindexthepage.
Thatmeansthatthecorrespondingsearchenginewon'tshowthepageinthesearchresults.
Solution:checkifyoureallywanttoblockthisbot.
Clickdepth
Thefewerclickspeopleneedtogettoawebpagefromtheindexpageofasite,themoreimportantisthatpage.
Searchenginestendtogivepagesthatrequirealotofclickslowerrankingsthanwebpagesthatcanbereachedwith
afewclicks.
Solution:makesurethattheimportantpagesonyourwebsitecanbereachedwithafewclicksfromyourhome
page.
Duplicatepage
Duplicatecontentisnotgoodforsearchenginerankings.Ifyouhavethesamewebpagetwiceonyourwebsite,this
canhaveanegativeinfluenceonthesearchenginepositionsofthesepages.
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Solution:ifpossibleavoidduplicatepages.Ifyoumusthaveduplicatepages,usethecanonicalattributeto
specifythemainversionofthepage.
Duplicateparagraphs
Duplicateparagraphscanleadtoduplicatecontentproblems.Theduplicatecontentcheckintheaudittoolignores
boilerplateelementssuchasheadersandfooters.Otherduplicateelementsshouldbeavoided.
Solution:Removetheduplicateparagraphsfromthepage.Eachpageshouldhaveuniquecontent.
302redirect
A302redirectcodetellsthesearchenginesthattheredirectisonlytemporary.302redirectsarenotgoodforsearch
enginerankings.
Solution:Iftheredirectisnottemporary,changethe302redirecttoa301redirect.
Toomanylinks
Ifapagecontainstoomanylinks,searchenginesmightthinkthatthepageitselfdoesnotcontainenoughcontent.
Searchenginesdon'twanttoshowpagesthatjustlinktootherpagesinthesearchresults.
Solution:Ifpossible,removesomeofthelinkstootherwebsitesfromthepage.
Duplicatecanonicalattribute
Ifapageusesthecanonicalattributetwice,searchenginecangetconfusedandskipthepage.
Solution:Removetheduplicatecanonicalattribute.
M etadescriptionempty
Themetadescriptiontaghelpssearchenginestodisplayausefulsnippetonthesearchresultspages.Amissing
descriptiontagmeansthatthewebpagewon'tbedisplayedaswellaspossibleinthesearchresults.
Solution:Addadescriptivemetadescriptiontothepage.
M etadescriptiontooshort
Themetadescriptionshouldhaveatleast50characterssothatsearchengineswilldisplayitonthesearchresults
page.
Solution:Usealongermetadescriptiononthepage.
M etadescriptiontoolong
Ifthemetadescriptionistoolong,searchengineswon'tdisplayallofitonthesearchresultspages.Inaddition,very
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longmetadescriptionmightbeinterpretedasaspammingattempt.
Solution:Useashortermetadescription.
M etadescriptionwasted
Themetadescriptionofthepagedoesnotincludeusefulwords.
Solution:Writeabettermetadescriptionthatisrelevanttothepageandyourbusiness.Boilerplatemeta
descriptionswon'tdoyourwebsitegood.Includeacalltoaction:thinkofwhatyouwantausertodowhenthey
visityourpageandthenincludeacalltoactioninthedescription.
M etarefresh
Thepageusesametarefreshtag.Thatmeansthatsearchengineswon'tindexthepageitselfbutthepagetowhich
theredirectgoes.
Solution:Removethemetarefreshorusea301redirect.
Duplicatemetatag
Thepageusesametatagtwice.Thiscanconfusesearchenginesanditisanindicatorofpoorwebpagedesign.
Solution:Removetheduplicatemetatag.
Pagetoobig
Thewebpageisverybigandittakesalongtimetoloadthepage.WebpageloadingtimeisafactorinGoogle's
rankingalgorithm.
Solution:Splitthepagecontentintomanysmallerpages.
Titletooshort
Ashorttitlemaynotsufficientlydescribethepagetothesearchengineusersandlikelydoesnotincluderelevant
keywordsforthesearchengines.
Solution:Addamoredescriptivetitletothewebpage.
Titletoolong
Youshouldn'tusemorethan65-70charactersinawebpagetitlebecausesearchengineswillshortenyourtitlethen
whendisplayingitonthesearchresultspage.
Solution:Useashorterwebpagetitle.
Titlewasted
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Thewebpagetitleisaveryimportantrankingelement.Ifyougetthiserrormessage,itseemsthatyourtitledoesnot
containanymeaningfulkeywordsforthesearchengines.
Solution:Addamoredescriptivetitletothewebpage.
Titletagusedtwice
Ifawebpageusesthetitletagtwice,searchenginescangetconfused.Aduplicatetitletagmightbemisinterpreted
asaspammingattemptanditisanindicatorofpoorwebpagedesign.
Solution:Removetheduplicatetitletag.
URLinvalid
IfapageURLcontainscharacterswhicharenotallowedinURLsthenSearchenginesmightnotindexthepagefor
thatreason(althoughyourbrowsermightbeabletodisplaythepage).
Solution:RemovetheinvalidcharactersfromthewebpageURL.
ToomanyURLparameters
SearchenginerepresentativeshavewarnedagainstusingmorethantwoparametersintheURLofawebpage.
Searchenginesmightexcludethepagefromcrawlingifitcontainsmanymoreparameters.
Solution:RemovetheasmanyparametersaspossiblefromtheURL.Ifnecessary,rewritetheURLsonyour
websitesothattheydonotcontainanyvariablesatall.
URLtoolong
AgoodURLisdescriptiveandconcisesothatitcanbeusedinemailmessages,tweetsorsubmissionforms.Search
enginesmightnotlookforrankinginformationinlongURLs.
Solution:Ifpossible,useashorterURLforthepage.
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Noticesandhowtofixthem
Manywebpagescontainelementsthatlowertheperceivedqualityofthepage.Thenoticesinthewebsiteaudittoolhelp
youtofindtheelementsthatshouldbechecked:
Anchortextwasted
Theanchortextthatisusedinlinksinfluencesthesearchenginepositionofthelinkedwebsite.Whileit'snormallythat
websitehaslinkswiththeanchortext"clickhere",itisusuallybetterifthetextcontainsakeywordthatisrelatedtothe
linkedpage,forexample,"clickhereforhigh-endcaraudiosystems"
Solution:Useamoremeaningfulanchortextwiththeselinks.
H1tagandtitledon'tsharekeyword
SomewebmastersthinkthatitimprovesthepositionofawebpageifthepagetitleandtheH1headlinetagsharethe
targetedkeyword.
Solution:AdjustthetitleortheH1tagsothatthekeywordsmatch.
H1tagempty
Whenyougetthiserror,thepageusestheH1headlinetagbutit'sempty.Youmightwanttoaddarealheadline(with
keywords)tothepage.
Solution:AddaH1headlinetothepage.
H1tagmissing
TheH1headlinetaghelpsyoutodescribethecontentsofawebpage.Forbestresults,itshouldcontainkeywords
thatarerelatedtothepageandyourbusiness.
Solution:AddadescriptiveH1headlinethatcontainskeywordstothepage.
Imageproblems
ImagesonyourwebpagesshouldhaveadescriptiveIMGALTattribute.Thatattributemakesyourwebpagesmore
accessibleforpeoplewithscreenreadersanditalsohelpssearchenginestoindexyourcontentcorrectly.Inaddition,
theimagesshouldhaveheightandwidthattributestomakesurethatbrowsersrenderthepageasquicklyas
possible.
Solution:MakesurethatallimageshaveadescriptionIMGALTattributeandwidthandheightattributes.
M etarobotsnone
Themetarobotsnoneattributemeansthatsearchenginesshouldnotindexawebpageandthattheyalsoshouldnot
followthelinksonthepage.
Solution:Doublecheckifyoureallywanttoblockallrobots.
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M etarobotsnofollow
Themetarobotsnofollowattributetellssearchenginesthatthelinksonapageshouldnotbefollowed.Thatmeans
thatsearchenginesmightnotfollowthelinkstootherpagesonyourwebsite.
Solution:Doublecheckifyoureallywanttoblockalllinksonthepage.
M etarobotsnoindex
Themetarobotsnoindexattributecanhelpyoutoexcludeparticularsearchenginesfromyourwebpages.Ifyouuse
thetagincorrectly,youmightblockallsearchengines.
Solution:Doublecheckifyoureallywanttoblockallrobots.
M etarobotsnosnippet
Themetarobotsnosnippetattributetellssearchenginesthatthewebpageshouldbedisplayedwithoutasnippeton
thesearchengineresultspage.Thatcanhaveanegativeinfluenceonthenumberofclicksthatyoursearchresult
listingsgets.
Solution:Doublecheckifyoureallywanttohidethesnippet.
301permanentredirect
A301redirecttellssearchenginesthatthewebpageURLdoesnotexistanymoreandthatthepagenowcanbe
foundunderanewURL.
Solution:Checkifyoureallywanttoredirectthepage.Ifpossible,changethelinksthatpointtotheredirectURL.
303redirect
A303redirectisthecorrectwaytoredirectwebapplicationstoanewURL,particularlyafteranHTTPPOSThasbeen
performed.ThisresponseindicatesthatthecorrectresponsecanbefoundunderadifferentURLandshouldbe
retrievedusingaGETmethod.ThespecifiedURLisnotasubstitutereferencefortheoriginalresource.
Solution:Checkifyoureallywanttoredirectthepagewitha303redirect.
307redirect
A307redirectisatemporaryredirect.Theresponsecodemeansthattherequestshouldberepeatedwithanother
URL;however,futurerequestsshouldstillusetheoriginalURL.
Incontrasttohow302washistoricallyimplemented,therequestmethodisnotallowedtobechangedwhenreissuing
theoriginalrequest.Forinstance,aPOSTrequestrepeatedusinganotherPOSTrequest.
Solution:Checkifyoureallywanttoredirectthepagewitha307redirect.
M etarefreshtagtothesamepage
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Thismessageisdisplayedifapageusesthemetarefreshtagtoredirecttoitself.Thismightnotbewhatyou
intended.
Solution:Checkifthemetarefreshtagiscorrect.TheWorldWideWebConsortiumrecommendstoavoidthis
tag.
URLcontainsuppercasecharacters
ThismessageisdisplayedifsomeoftheURLsonyourpageuseuppercasecharacterswhilethemajorityuseslower
casecharacters.IfyouusethesameURLelsewherewithonlylowercasecharacters,thiscanleadtoduplicate
contentproblems.
Technically,searchenginestreat"/my-page.html"and"/My-page.html"differently.Toavoidindexingproblems,itis
recommendedtouselowercaseURLs.
Solution:Makesurethatyouusethesamecapitalizationinalllinkstothesamepage.
Canonicalattributeused
ThismessageisdisplayedifthepagecontainsacanonicalattributethatpointstoanotherURL.Thatmeansthatthe
pagewon'tbeindexedbysearchengines.Theywillindexthepagethatisusedinthecanonicalattributeinstead.
Solution:Makesurethatthecanonicalattributeonthepageiscorrect.
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Robots.txtandtheXMLSitemapofyoursite
Theaudittoolalsoanalyzestherobots.txtfileofyourwebsite.Therobots.txtfiletellssearchengineshowyourwebpages
shouldbeindexed.
Arobots.txtfilewithawrongconfigurationcankeepsearchenginerobotsawayandyourwebpageswon'tbeindexed
then.
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Astherobots.txtfileishostedonyourserver,youcannotedititdirectlyintheaudittool.Ifnecessary,opentherobots.txt
filewithaplaintexteditor.Itisimportantthattheeditordoesnotaddstyleinformationtothefile.Forthatreason,you
cannotuseMSWordtoedittherobots.txtfile.
Ifyoudon'twanttoexcludeanysearchenginesfromyourwebsite,justleavetherobots.txtfileblank.Ifyouwanttoexclude
searchengines,youcanfindexampleshere.
HowtocreateanXM LSitemap
AnXMLSitemaphelpssearchenginestoindexallpagesofyourwebsite.AnXMLSitemap(withacapitalS)isatextfile
containingadetailedmapofallURLspresentonyourwebsite.
Thishelpssearchenginerobotstoindexallofyourwebsite'spages.TheSitemapcanalsocontainMETAdata,which
helpsthesearchenginecrawlerstounderstandwhenafilehaschangedorwhenyouhaveaddednewcontent.The
websiteaudittoolinSEOprofilerautomaticallycreatesanXMLSitemapofyoursite.
Clickthe'Downloadsitemapfile'buttontodownloadthesitemapfiletoyourlocalcomputer.Thefileiscompressedas.gzip
whichisaformatthatisacceptedbyGoogle,Yahoo/Bingandothersearchengines.
AfterdownloadingtheXMLSitemap,youcansubmitittoGoogleandYahoo/Bing.Usethelinksonthe'Sitemap'pagethe
websiteaudittooltosubmityourXMLSitemap.
YoucanalsoincludetheXMLSitemapinyourrobots.txtfile:
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1. UploadtheXMLSitemaptoyourwebsite.
2. Addthislinetoyourrobots.txtfile:
Sitemap:sitemap_url
Ofcourse,replacesitemap_urlwiththeactuallocationoftheXMLSitemaponyourwebsite.
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CSVExportandPDFreports
Thedataoftheweeklywebsiteauditcanbeexportintwodifferentways:
aCSVfilewithdetaileddatathatcanbeopenedwithspreadsheetapplications
aPDFfilewithanoverview(foryourbossandyourclients)
TheCSVexportfile
Clickthe'Export'linkinthemenuonthelefttoopentheexportpage.ThenclickoneofthebuttonstostarttheCSVfile
download.
TheCSVfileiszipped.Unzipthefileandopenitwithaspreadsheetapplication(forexample,MSExcelorLibreOffice).
TheCSVfilecanhavedifferentcolumns:
URL:theURLoftheanalyzedpage
Clickdepth:howmanyclickstheanalyzedpageisawayfromthestartpage
HTTPcode:theHTTPstatuscodeoftheanalyzedpage
Errortype:theinternalerrorcodeofthepage
Errorcode:ashortdescriptionoftheerror
Errorname:alongerdescriptionoftheerror
ThePDFreport
YoucanusethePDFreporttoshowyourclientoryourbossthattheirwebsiteshavetobeimproved.Clickthe'PDF
report'linkinthemenuontheleftandthenselectthechaptersthatyouwanttoincludeinthereport:
Clickthe'CreatePDFwebsiteauditreport'buttontocreateaPDFreport.Ifyouwanttoshowyourbossoryourclientsthe
fulldata,usetheweb-basedreports.
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Howtochangethesettingsoftheaudittool
Thewebsiteaudittoolwillautomaticallycheckallpagesofyourwebsitebyfollowingthelinksonyourwebpages.Ifaweb
pagecannotbefoundthroughthelinksonyourpages,searchenginesalsowon'tbeabletofindthatpage.
Bydefault,theaudittoolstartsontheindexpageofyourwebsite.Tochangethestartpage,clickthe'Settings'buttonin
themenu:
Thewebsiteaudittoolstartsthewebsiteanalysisonthepagethatyouenterinthe'EnterthestartURL'editfield.
It'susuallybesttoenterthehomepageURLofyourwebsite.
Thestartpagemustbeontheprojectdomain.
Justlikesearchengines,theaudittoolfollowsthelinksonyourwebpages,givingyouanaccurateimageofthe
problemsthatsearchengineshavewithyourwebsite.
Ifyoualsowanttocheckifthelinkstoexternalpagesstillwork,tickthe'Checkexternallinks'checkbox.Notethatthe
externallinkscounttowardsthelimitofmaximumlinksthatcanbechecked.
Setalinklimit
Thelinklimitisforallprojectsinoneaccount.The'Enterthemaximumnumberofpagesandlinksthatshouldbecrawled'
editfieldenablesyoutoenterthemaximumnumberoflinksthatshouldbecheckedinoneproject.
Thefollowingcountsasalink:
internalwebpages
images
externalstylesheetfiles
externalJavaScriptfiles
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externalwebpages(optional)
Selectadictionary
Thespellcheckerwillusethedictionarythatyouselectonthispage.Ifyouhaveamulti-languagewebsite,youcanselect
twodifferentdictionaries.
Clickthe'Savesettings'buttonafterchangingthesettings.
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Therel='canonical'attribute
Therel='canonical'attributeisanHTMLelementthatenableswebmasterstopreventduplicatecontentissuesby
specifyingthe"canonical",or"preferred",versionofawebpage.
Forexample,thesamewebpagecouldbeavailableinawebversionandaprintversion.Byusingtherel='canonical'
attributeintheprintversion,youshowsearchenginesthatthewebversionistheversionthatshouldbefoundinthe
searchresults.
Whenshouldyouusetherel='canonical'attribute?
Thecanonicalattributeshouldonlybeusedasalastresort.Youshouldtrytoavoidduplicatecontentinthefirstplace.
Beforeaddingtheattribute,trythefollowingtoavoidduplicatecontentproblems:
UsedifferentCSSfilestocreateprintormobileversionsofyourwebpages.
Use301redirectstoredirectoldpagestotheirnewversions.
Usetherobots.txtfiletohideunwanteddirectoriesfromsearchengines.
Thatsaid,thereareseveralpagesonwhichyoushouldusetherel='canonical'attribute:
WebpagesthathaveURLswithsessionID's.
WebpagesthathavetrackingcodesintheURL(forexample,adlandingpages).
PagesthatarelinkedwithmixedcaseURLs.
Istherearisk?
Itisveryimportantthatyouusethecanonicalattributecorrectly.IfyouenterthewrongURLs,thiscanhaveanegative
impactonyoursearchenginerankings.
Herearethemostcommonrel='canonical'mistakes:
Thecanonicalattributeleadstoa404page.
YouusethesamecanonicaltagwiththesameURLonallpagesofyourwebsite.
Youputthecanonicalattributeinthe<body>partofawebpageinsteadofthe<head>part.
Thecanonicalattributelinkstoanotherwebsite.
Ifyoudon'tusethecanonicalattributecorrectly,yourwebsitemightberemovedfromGoogle.Ifyou'renotsurewhat
you'redoing,betterdonotusethecanonicalattributeatall.
DoesGooglealwaysusethecanonicalattribute?
Googleseestherel='canonical'tagasa'strongsuggestion'thattheymightignore.IfthepageswiththecanonicalURLare
totallydifferent,Googlewillindexthemanyway.
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Therobots.txtcreator
Therobots.txtcreatorhelpsyoutocreatearobots.txtfileforyourwebsite.Therobots.txtfilecanbefoundintheroot
directoryofyourwebserver.Itisaplaintextfilethatshouldbeassimpleaspossible.Arobots.txtfilecanhelpyouto
excludepagesfromsearchengines.
Howtousetherobots.txtcreator
Tostarttherobots.txtcreator,clickthe'robots.txtcreator'linkatthebottomoftheRobots.txtpageinthewebsiteaudittool
inSEOprofiler.Youwillseethefollowing:
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Gofromstep1tostep4intherobots.txtcreatorandthencopythetexttoyourrobots.txtfile.Ifyouneedfurther
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informationaboutanoption,movethemousepointeroverthequestionmarkiconsonthepage.
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Checklist
Beforeyouproceedwiththenextstep,makesurethatyoucantickallboxesinthechecklistbelow:
3thingsthatyoushoulddo:
Correctallerrorsthatarelistedinthewebsiteauditreport.TheerrorscanhaveanegativeinfluenceontheGoogle
rankingsofyourwebpages.
Correctasmanyofthewarningsaspossible.Thewarningsshowelementsthatcannegativelyinfluenceyourweb
pagerankingsonsearchengines.
Takeacloselookatthenotices.Therecommendationsinthenoticescanhelpyoutoimprovetherankingsofyour
webpages.
□
Ihavedonethat
□
Ihavedonethat
□
Ihavedonethat
Important:thewebsiteauditisanongoingprocess
Thewebsiteaudittoolautomaticallychecksyourwebsiteeveryweek.
Thisisnecessarybecausemanythingscanhappen:yourservermighthaveproblems,linkstootherpagesmightnotwork
anymore,yourcontentmanagementsysteminsertsunhelpfultags,etc.
Bycheckingthewebsiteauditreporteveryweek,youmakesurethatsearchengineswillindexyourpagepageswell.We
endeavortokeeptheweeklywebsiteauditreportasshortandconciseaspossible.
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Keywordresearch
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Therightkeywordsareimportant
Thekeywordsthatyouchoosearethemostimportantfactorsthatdecidewhetheryousucceedornot.
►Anumber1listingonGooglecanbetotallypointlessifitisforthewrongkeyword.
Ifyoutargetthewrongkeywords,you'llwastealotoftime,energyandmoney.
Thinktwicebeforeyoustart
Manywebmastersthinkthattheyalreadyknowthebestkeywordfortheirwebsites.Iftheyhaven'tdonesomeresearch,
theyareusuallywrong.Thereareseveralreasonsforthat:
Youknowyourbusinessmuchbetterthananybodyelse.Youknowthespecialtermsthatareusedinyour
branchandyouknowwhatyoushouldsearchforwhenyou'relookingforproductslikeyours.
Yourcustomersdon'tknowasmuchasyou.Theydon'tknowyourterminologyandtheymightusetotally
differentkeywords.Forexample,peoplemightsearchforthekeyword"nosejob"whileyourprofessionalpridetells
youthatyoushouldusetheword"rhinoplasty."Ifyoudon'tusethewordsthatyourcustomersuse,yourwebsite
won'tbefound.
Haveyouconsideredtheintentionofthesearcher?Justbecauseakeywordisusedveryoftenonsearch
enginesitdoesn'tmeanthatyou'llgetmanycustomers.Peoplewhofindyourwebsitethroughaspecialkeyword
mightnotbeinterestedinpurchasing.
It'sveryimportantthatyoutakesometimetofindthebestkeywordsforyourwebsite.Thetimeandeffortsthatyouinvest
infindingtherightkeywordswillpaybackinnotime.
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Howtofindprofitablekeywords
It'sveryimportantthatyoutakesometimetofindthebestkeywordsforyourwebsite.Thetimeandeffortsthatyouinvest
infindingtherightkeywordswillpaybackinnotime.
1.Choosetherightkeywordtypetogetmoresales
Whenwebsurferswanttopurchasesomethingonline,theygothroughthreeresearchphases.Searchersusuallystartwith
generalkeywords.
1.Keywordsforbrowsing
AwebsurfermightbeinterestedinanMP3player.Thekeywordthatthewebsurfermightuseinsearch
enginescouldbe:
mp3player
Peoplewhousekeywordsforbrowsingareusuallylookingforinformationonly.Keywordsforbrowsingusually
haveaveryhighsearchvolume.Gettingatop10rankingforthesegeneralkeywordsisverydifficultand
nearlyimpossible.
Itisunlikelythatawebsurferwhousessuchagenerickeywordwillbuysomething.
2.Keywordsforcomparing
Inthesecondresearchphase,websurfersnarrowtheirselectionbecausetheynowknowwhattypeof
producttheywant.Forexample,thewebsurfermighthavefoundouttheheisinterestedinaUSBstickMP3
player.Thekeywordsofthesewebsurfersaremorespecific:
mp3player8GB
mp3playerUSBstick
mpplayerunder$100
sonymp3player
samsungmp3player
Peoplewhousekeywordsforcomparingaremorereadytobuy.Keywordsforcomparingoftenhavemuch
lowersearchvolumethangeneralkeywordsbuttheywillleadtomoresales,anditismucheasiertogettop
10rankingsforthesekeywords.
3.Keywordsforbuying
Duringthelastresearchphase,websurfersknowwhattheywanttopurchase.Theyarejustlookingforthe
websitewiththebestoffer.Forthatreason,thesesurfersuseveryspecifickeywords:
sonywalkman16GB
samsung8GB
Peoplewhousekeywordsforbuyingarereadytobuy.Unfortunately,thesekeywordswon'thelpyoumuchif
youoffercompetingproducts.
2.One-wordkeywordsdon'tdelivercustomers
Singlewordscannotbepromotedeffectively.Forexample,itisnotlikelythatsomeonelookingfor"freeaccounting
software"isgoingtotypejust"software"intothesearchbox.
One-wordkeywordsareverycompetitive
Anotherdisadvantageofone-wordkeywordsisthattheyareverycompetitive.Youwillbe
competingwithmillionsofotherpagesforasearchengine'sattention.Itisunrealistictothinkthat
anewwebsitecouldranknumberoneonapopularphraselike"mp3."Moreestablished
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companies,whohavebeenontheInternetforseveralyears,willhavethebigadvantageofa
highlinkpopularity.
M ultiple-wordkeywordsaremorelikelytoconvert
Peoplewhowhosemultiplewordkeywordsonsearchenginesareeitherinthe'compare'orthe
'buying'phase.Theyaremorelikelytopurchasegoodsorservicesthanthoseusingfewerwords
(source:OneupwebResearch).
Whymultiplewordkeywordsmakeyourwebsitemorerelevant
Searchenginesanalyzeallpagesofyourwebsiteandputthemincontext.Startwithmultiple
wordkeywordsandthenextendyourkeywordlist.Ifyou'resellingMP3files,youshouldoptimize
yourwebpagesforkeywordssuchas"independentbandsmp3,""alternativegrungemp3,""80s
popmusicmp3download"andsimilarkeywordsfirst.
Ifyourwebsitehasmanyrankingsforthesekeywords,searchengineswillfindoutthatyour
websiteisrelevanttothemp3topic.Assoonassearchenginesconsideryourwebsiterelevantto
thistopic,itwillbemucheasiertogethighrankingsforkeywordssuchas"mp3download"or
even"mp3."
3.Checktheintentionofthesearcher
Akeywordthathasmanysearchespermonthisn'tnecessarilyagoodkeyword.Italsodependsonwhatthesearcheris
lookingfor.IfyouarebookinghotelroomsinMiamiBeach,thenpeoplewhoenter"bookmiamibeachhotelroom"in
Google'ssearchboxareexactlythepeopleyou'relookingfor.
Butthat'sthebestcase.Dependingontheintentionofthesurfer,thesearchesmightbedifferent:
1. "hotel"
Thispersonmightbeinterestedinhotelsingeneral,inhoteljobs,anoldTVseries,etc.
2. "miamibeach"
Thispersonwantsgeneralinformationabouttheplace.
3. "miamibeachhotel"
Thispersonislookingfordifferentofferings.
4. "miamibeachhotelprices"
Thispersoniscomparingprices.
5. "bookmiamibeachhotelroom"
Thispersonisreadytobuy.
►Theprobabilitythatavisitorthatyougetthroughthesearchtermwillconvertonyourwebsiteincreasesfromsearch
number1tosearchnumber5.Themoregeneralasearchtermis,themoredifficultitistogetasale.
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Thekeywordsuggestiontool
ThekeywordsuggestiontoolinSEOprofilerhelpsyoutofindnewkeywordsfororganicsearchengineoptimizationand
paidclickadvertising.ThekeywordresearchtoolinSEOprofileroffersseveraladvantagesforyourbusiness:
Youwillfindgreatkeywordsfororganicsearchengineoptimization.
YouwillfindinexpensivekeywordsforyourGoogleAdWordscampaigns.
Youwillbelessdependentonafewcompetitivekeywords.
Youwillgenerateaconstantflowoftrafficthroughalotofkeywords.
Insteadofraisingthebidsforyourcurrentkeywords,youwillfindnewkeywordsthatwillgenerateagoodreturnon
investmentforalowerprice.
Howtoworkwiththekeywordsuggestiontool
Workingwiththekeywordsuggestiontooliseasy:
Selectthekeywordsuggestiontoolbyclickingthe'Suggestiontool'linkinthekeywordsectioninthemenu:
SEOprofiler>Yourproject>Keywords
Enterakeywordandselectaregion.Forexample,ifyouwanttogetsuggestionsthatarerelatedtorealestate
agents,enter'realestateagents'andselect'English(USA).'
Youwillgetthefollowingresultspage:
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ClickthecheckboxnexttothekeywordsthatyouwanttouseforyourGoogleAdWordscampaigns.Thekeywordwill
thenbeaddedtothetemporarykeywordlist.Clickonakeywordnametorefineyoursearchandgetfurther
suggestions.
Thetableshowsthenumberofmonthlylocalsearchesandthenumberofmonthlyglobalsearches.
Youalsogetthenumberofsearchresultsforeachkeyword.
Theestimatedbidprice,thecompetitionvalueandthe'Ads'columnhelpyoutofindouthowcompetitiveakeyword
is.
Clickthe'Monitor'buttonifyouwanttochecktherankingsofyourwebsiteforthatkeyword.
Togethistoricinformationaboutakeyword,clickthe'i'image.
Clickthe'Top10'buttonifyouwanttooptimizeoneofyourwebpagesforthekeyword.
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Howtointerpretthesearchvolumenumbers
Whatisthesourceofthekeyworddata?
ThekeyworddatabaseinSEOprofilercontainskeywordsthataresearchedforonsearchengines,keywordsthat
areenteredinsearchtoolbars,semanticallyrelatedkeywords,keywordsthataresuggestedbyauto-suggestion
features,keywordsthatarerelatedtothecontentonawebpage,andmuchmore.
Wecalculatethenumberofmonthlysearchesbasedonasampleofallmonthlysearches.
WhyarethenumbersinGoogle'skeywordplannerdifferentfromthenumbersIgetwiththekeyword
suggestiontool?
That'sbecauseofthedifferentsamplethatweusetocalculatethesearchnumbers.Themainpurposeofthe
keywordtoolistogetnewkeywordideas.
Thesearchnumbersareabonusbutyoushouldn'tfocustoomuchonthem.Ifakeywordisrelatedtoyour
business,youshoulduseitononeofyourwebpages.
Ofcourse,thesearchvolumeisimportanttofindthemostpopularwords.It'simportanttoknow,however,thatall
keywordtoolsdonotshowtheactualnumberofmonthlysearches.ThisalsoappliestoGoogle'sownkeywordtool.
Google'skeywordtoolshowsestimatesofadimpressions,otherkeywordtoolsshowthenumberofsearchesbased
onthesamplethattheycanaccess.
Howimportantarethesearchvolumenumbers?
Monthlysearchnumberscanbeusedtojudgetherelativepopularityofakeyword.Usethemwithagrainofsalt.Ifa
keywordisrelatedtoyourbusiness,youshoulduseitononeofyourwebpages.Ahighlyrelevantkeywordwithfew
searchesoftenhasahigherconversionratethanageneralkeywordwithmanysearches.
Tip:highvolumekeywordsusuallyaren'tthebestkeywords
Ifakeywordissocompetitivethatyourwebsitewon'tgetonthefirstresultpagethenthiskeywordwon'tworkfor
you.Ifyoucannotmakeitonpageonethenitdoesn'tmakesensetousethatkeyword.
Inaddition,keywordswithahighsearchvolumeareoftenverygeneralkeywordsthatdonotdrivetargetedvisitors
toyoursite.Atargetedkeywordwithalowsearchvolumewilldelivermoresalestoyourwebsite.Ifyouwantgreat
results,don'twasteyourtimeonhighvolumekeywordsthatwilldeliverworthlesstraffictoyoursite.Focusonlongtailkeywordsthataremuchmorelikelytoconvert.
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Thekeywordspytool
ThekeywordspyhelpsyoutofindthekeywordsforwhichyourcompetitorsrankintheorganicGoogleresults.Youwill
alsolearnforwhichkeywordsyourcompetitorsadvertiseonGoogleAdWords.Youwillgetanswerstothefollowing
questions:
ForwhichkeywordsareyourcompetitorsrankedonGoogle?
InwhichcountriesareyourcompetitorsrankedonGoogle?
Whichpagesofyourcompetitorsarerankedfortheirkeyword?
WhichkeywordsdoyourcompetitorsuseonGoogleAdWords?
InwhichcountriesdoyourcompetitorsadvertiseonGoogleAdWords?
Whichadsdoyourcompetitorsuseforaparticularkeyword?
Howtousethekeywordspytool:
1. Openthekeywordspytool:SEOprofiler>Yourproject>Keywords>Keywordspy
2. Enterthedomainnameofacompetitor.
3. Clickthe'Getcompetitorkeywords'button.
Youwillseethefollowingresultspage:
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ClickthecheckboxnexttothekeywordsthatyouwanttouseforyourGoogleAdWordscampaigns.Thekeywordwill
thenbeaddedtothetemporarykeywordlist.
Clickthe'Top10'buttonifyouwanttooptimizeoneofyourwebpagesforthekeyword.
Clickthe'Monitor'buttonifyouwanttochecktherankingsofyourwebsiteforthatkeyword.
Yougettheglobalandthelocalsearchesforeachkeyword.
Youalsogetthenumberofadsthatwefoundforthekeyword,thenumberofsearchresultsandtheKEI.
Thekeywordspytoolisavailableformanydifferentcountries.Clickthe'Country'paneltoseethecountriesinwhich
thecompetitorcanbefound.
SwitchbetweenGoogleAdWordskeywordsandorganickeywordswiththetabpanelsatthetopofthepage.
Analyzingthekeywordsforwhichyourcompetitorsarerankedcanhelpyoutofindnewkeywordopportunitiesforyourown
website.
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Thekeyworddifficultytool
ThekeyworddifficultytoolhelpsyoutofindthekeywordsthatwillworkbestforyourSEOandSEMcampaigns.Itisvery
easytouse:
1. Openthekeyworddifficultytool:SEOprofiler>Yourproject>Keywords>Keyworddifficultytool
2. Enterthekeywordforwhichyouwanttogethighrankings.
3. Selectthesearchengineonwhichyouwanttogethighrankings.
4. Optionally,enteracomparisonkeywordandtheURLofyourwebsite.
5. Clickthe'Getkeywordcompetition'button.
Youwillgetthefollowingresultspage:
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Viewthedifficultyscore.Thehigherthescore,themoredifficultitistogethighrankingsforthatkeyword.
Clickthe'Monitor'buttonifyouwanttochecktherankingsofyourwebsiteforthatkeyword.
Clickthe'Top10'buttonifyouwanttooptimizeoneofyourwebpagesforthekeyword.
Viewdetailsaboutthekeyworddifficulty.
Viewdetailsaboutthepagesthatcurrentlyhavehighrankingsforthekeyword.
Generaladvice
Avoidone-wordkeywords.Searchtermsthatconsistof2-4wordsusuallyhaveamuchhigherconversionrate.
One-wordkeywordsareusuallyverygeneralandtheydonotdelivertherighttypeofwebsitevisitors.Thetimethat
youhavetoinvesttogethighrankingsforone-wordkeywordsusuallydoesnotpayoff.
Usekeywordsthatattracttherightkindofpeople.Forexample,ifyourwebsiteisaboutanindie-popband,thenit
doesnotmakesensetooptimizefor'mp3'evenifyousellMP3sofyourband.
Startwithkeywordsthatdon'thavemuchcompetition.Proceedwithmorecompetitivekeywordswhenyourwebsite
hashighrankingsforthelesscompetitivekeywords.
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Thekeywordgrabber
Yourcompetitorsmightusekeywordsthataren'tonyourlistyet.Byanalyzingthekeywordsofyourcompetitors,youwill
findoutwhichsearchtermstheyfindimportant.Thekeywordgrabbershowsyouwhichkeywordsyourcompetitorsuseon
theirwebpages.
1. Openthekeywordgrabber:SEOprofiler>Yourproject>Keywords>Keywordgrabber
2. EntertheURLofacompetitorwebpage.
3. Clickthe'Grabkeywords'button.
Youwillgetthefollowingresultspage:
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ClickthecheckboxnexttothekeywordsthatyouwanttouseforyourGoogleAdWordscampaigns.Thekeywordwill
thenbeaddedtothetemporarykeywordlist.
Clickthe'Monitor'buttonifyouwanttochecktherankingsofyourwebsiteforthatkeyword.
Clickthe'Top10'buttonifyouwanttooptimizeoneofyourwebpagesforthekeyword.
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Theweeklyopportunities
TheweeklyopportunitiesshowyouthekeywordsforwhichyourcompetitorsarerankedinGoogle'sorganicresultandthe
keywordsforwhichyourcompetitorsadvertiseonGoogleAdWords.
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ClickthecheckboxnexttothekeywordsthatyouwanttouseforyourGoogleAdWordscampaigns.Thekeywordwill
thenbeaddedtothetemporarykeywordlist.
ClickakeywordtoviewtheresultsnippetortheAdWordsadsthatwefoundforthatkeyword(dependingonthe
keywordopportunitytoolthatyou'reviewing).
Clickthe'Monitor'buttonifyouwanttochecktherankingsofyourwebsiteforthatkeyword.
Clickthe'Top10'buttonifyouwanttooptimizeoneofyourwebpagesforthekeyword.
Selecttheregionforwhichyouwanttogetkeywordsuggestions.
Theonlinereportsshowsonlyaselectionofthekeywords.Togetallkeywords,openthedownloadpanel.
Howtoimprovetheopportunities
Thekeywordsuggestionsarebasedonthewebsitesthatarelistedinthecompetitorwatchlistofyourproject.Ifthe
suggestionsarenotrelevant,enterothercompetitorsinthewatchlist.Thecloserthecompetitorsarerelatedtoyour
business,thebetterthesuggestions:
SEOprofiler>Yourproject>Competitorwatchlist
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Thetemporarykeywordslist
ThetemporarykeywordslistcanbefoundatthebottomofallkeywordtoolresultspagesinSEOprofiler.Itshowsthe
keywordsthatyouhavecollectedwiththedifferentkeywordtools:
ThetemporarykeywordlistcontainsallofthekeywordsthatyoucollectedwiththedifferenttoolsinSEOprofiler.Ithelps
youtocreatetargetedkeywordlistsforyourGoogleAdWordscampaigns.
Youcanoptimizethekeywordlistwiththe'Keywordmanagementtools'.
Whatshouldyoudowiththecollectedkeywords?
1.StartbyusingthecollectedkeywordsinyourGoogleAdWordsads.
ThekeywordsthatyouuseforanadgroupinGoogleAdWordsshouldhaveahighadgroupfocusscore.Ahighad
groupfocusscorehelpsyoutoincreasetheQualityScoreofyourads.ThehighertheQualityScore,thelessyou
havetopayforyourads.
Ifyourkeywordlisthasalowadgroupfocusscore,splitthelistintomultipletargetedkeywordlists.Targeted
keywordlistswithtargetedadsleadtobetterresults.
2.Optimizeyourwebpagesforthebestperformingkeywords
ThekeywordsthatworkbestinyourGoogleAdWordscampaignsarethekeywordsthatyoushouldusewiththeTop
10Optimizer.
Ifyouhavehighrankingsintheunpaidsearchresultsforthesekeywords,youwillgetevenmorevisitorsandyouwill
getahigherreturnoninvestment.
OptimizeasmanywebpagesaspossibleforyourbestperformingkeywordswiththeTop10Optimizer.
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Thekeywordmanagementtools
Thekeywordmanagementtoolscanbeselectedonthe'Collectedkeywords'page:
10keywordmanagementtools
Youcanchoosethefollowing10toolstooptimizeyourkeywordlists:
1.Createlongtailkeywords
Thelongtailkeywordcreatorcreateslongtailkeywordsbasedonyourcollectedkeywordslist.Longtailkeywords
usuallyhavelowerbidpricesonGoogleAdWords.
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2.Combinekeywords(permutator)
Thekeywordpermutatorcreatesdifferentcombinationsofthekeywordsthatyouenterinthetool.Thisenablesyou
toquicklycreatemanycombinationsofaterm.
3.Supplementkeywordlists
It'softenusefultoaddaqualifiertoeachkeywordinalist(forexample,alocalcityname).Thekeyword
supplementermakesiteasytodothis.
4.Replacekeywords
Replacingwordsinyourkeywordlistscanquicklytransformatargetedkeywordlistforonesegmentintoatargeted
keywordlistforanothersegment.IfyourkeywordlistiscloselyrelatedtothetextofyourAdWordsadsandthe
contentofthelandingpage,youradswillgetahighGoogleAdWordsQualityScore.
5.Fixandcleankeywordlists
Thekeywordfixercleansupyourkeywordlist.Itconvertsallkeywordstolowercase,andremovesadditionalspaces
andduplicates.Thekeywordswillalsobesortedalphabetically.
6.Removeoffensivewords
Thistoolcleansyourkeywordlistfromoffensivewords(e.g."bitch")anderoticwords(e.g."striptease").Itrecognizes
morethan4,500expressionsinEnglishandGerman.Usethistooltomakesurethatyoudon'tinadvertently
advertiseforoffensivewords.
7.CreateAdWordsmatchtypes
ThistoolenablesyoutoquicklycreatedifferentmatchtypeversionsofyourkeywordsforGoogleAdWords.By
usingtherightmatchtypeoptionsforyourkeywords,youwillsavealotofmoneybecauseyouwon'tpayfor
keywordsthatdon'tdelivertargetedvisitorstoyoursite.
8.Getnegativekeywordlists
ByusingtherightnegativekeywordsinyourAdWordscampaign,youcanexcludeclicksthatwillonlycostyou
moneywithoutdeliveringbuyerstoyourwebsite.Therightnegativekeywordswillhelpyoutogetmoretargeted
clicksforyouradvertisingbudget.
9.American/Britishkeywordsconverter
ThistoolconvertsakeywordlistfromAmericanEnglishtoBritishEnglish,orviceversa.Itknowsmorethan2,500
differentwords(lawyer,solicitor)anddifferentspellingrules(color,colour).Ifyoutargetcustomersinalocalmarket,
youwillmissalotofvisitorsifyoubidforkeywordsthatarenotusedinthatcountry.
10.Calculatetheadgroupfocusscore
Theadgroupfocusscoretellsyouhowfocusedyourkeywordgroupistoasingletheme.Ahighadgroupfocus
scorehelpsyoutoincreasetheQualityScoreofyourads.ThehighertheQualityScore,thelessyouhavetopay
foryourads.
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Checklist
Beforeyouproceedwiththenextstep,makesurethatyoucantickallboxesinthechecklistbelow:
4thingsthatyoushouldknow:
Thekeywordsthatyouchoosefororganicsearchengineoptimizationandpaidsearchmarketingareveryimportant.Ifyou
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choosethewrongkeywords,youwillinvestalotoftimeandmoneyinoptimizingforkeywordsthatdon'tdeliverpaying
Iknowthat
customers.Forthatreason,itisimportantthatyoutakethetimetofindtherightkeywords.
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Keywordscanbecategorizedintothreedifferentkeywordtypes:keywordsforbrowsing,keywordsforcomparingand
Iknowthat
keywordsforbuying.KeywordsforcomparingusuallyworkbestforSEO.
Itdoesnotmakesensetooptimizeyourwebsiteforone-wordkeywords.Thesekeywordsusuallyarenottargeted,and
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theydon'tdeliveragoodreturnoninvestment.Internetuserswhousefour-wordsearchesaremorelikelytopurchase
Iknowthat
goodsorservicesthanthoseusingfewerwords.
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Websurfersmightnotusethekeywordsyouexpect.Forexample,peoplesearchingfor"rhinoplasty"mightactuallyenter
Iknowthat
"nosejob"asthekeyword.Itisimportanttofindthekeywordsthatpotentialcustomersreallyuse.
6thingsthatyoushoulddo:
Askfriends,colleaguesandyourfamilywhichkeywordstheywouldusetofindyourbusiness.Whichkeywords
wouldtheyuseiftheydidnotknowthatyourcompanyorproductexists?
Usethekeywordsuggestiontoolandthekeywordgrabbertogetnewkeywordideasforyourwebsite.Alsousethe
competitorspytooltoanalyzeyourcompetitorstofindoutforwhichkeywordstheyarerankedonGoogle.
IfyouwanttousethekeywordlistsforyourGoogleAdWordsads,optimizethemwiththekeywordtools.
Haveyoufocusedonkeywordsthatconsistof2to4words?Haveyouavoidedkeywordsthatconsistofonlyone
word?
Haveyoufocusedonkeywordsthatwillbringyoutargetedvisitorsinsteadofkeywordswithahighsearchvolume?
Doyoureallyknowwhichkeywordspotentialcustomersusetofindwebsitesthataresimilartoyours?Haveyou
checkedalternativekeywordsthatmightbeused?
Asinglekeywordwithagreatreturnoninvestmentcanmakeabigdifference.Searchtrendsarecontinually
changing.Usethekeywordtoolsatleastoncepermonthtomakesurethatyoudonotmissnewkeyword
opportunities.
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Ihavedonethat
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Ihavedonethat
Ihavedonethat
Ihavedonethat
Ihavedonethat
Ihavedonethat
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Iwilldothat
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Webpageoptimization
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Whyoptimizationisimportant
Ifyoudonotoptimizeyourwebpages,theycannotgethighsearchenginerankings.
Byoptimizingyourwebpages,youmakesurethatsearchenginescanindexyourwebpagesandyoumakesurethatthey
indexyourwebpagesfortherightkeywords.
DetailsaboutthebasicbenefitsofSEOcanbefoundinthechapter'HowSEOincreasesyoursales'.
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Thefinancialvalueoftop10rankings
EverybodyknowsthatitisimportanttobelistedonGoogle'sfirstresultpage.However,howimportantisitexactly?How
manyclicksdothedifferentpositionsonthefirstresultpagegetandhowmuchisatop10rankingworthindollars?
Thedistributionofclicksonthefirstsearchresultpage
Optifypublishedastudythatshowsthedistributionofclicksonthefirstsearchresultpage.Accordingtotheir
data,thenumberoneresultreceives36.4%oftheclicksandthelastresultonthefirstresultpagegets2.2%of
allclicks.
Accordingtotheirdata,60%oftheclicksgotothetopthree.Thefirstresultpagegets89%ofallclicks.
Rankingfirstonthesecondpagehassomebenefitsbecausethere'saslightbumpforpositioneleven(2.6%,
thefirstresultforpagetwo)overthelastpositiononpageone(2.2%,positionten).Thenexthighestclick
throughrate(CTR)onresultpage2is1.5%.AllotherpositionshavelowerCTRs.
BrandSoftechpublishedstatisticsbasedontheanalysisof63websitesthatreceived5,357,519clicksfrom
29,327differentkeyphrasestypedintoGoogle.Accordingtotheirstudy,thetopresultreceives38.19%ofall
clickswhilethelastlistingonthefirstresultpagegets2.59%ofallclicks.
Sometimeago,AOLaccidentallypublishedthesearchdataof650,000AOLusers.Thatdataalsorevealedhow
oftenthedifferentsearchresultswereclicked.AccordingtotheAOLdata,thetopresultgets42.13%ofallclicks
andthelastresultgets2.99%oftheclicks.
TheCornellUniversityconductedauser-behaviorstudyfocusedaroundsearchbehaviorspecificallyonGoogle.
Theyusedaneye-trackingstudyofasampleofundergraduatestudentstodetermineclicksandattention
distribution.Accordingtotheirdata,56.36%ofallclicksgotothetoprankedwebsite.Thelastresultonthefirst
resultpagegets2.55%ofallclicks.
Allstudiesshowthatitisveryimportanttobelistedonthefirstresultpageandthatthefirstresultgetsthemajorityof
clicks:
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IfyourwebsiteisnotlistedonGoogle'sfirstresultpageforyourmostimportantkeywords,youshoulddosomethingabout
that.TheTop10OptimizerinSEOprofilercanhelpyoutogetyourwebsiteonGoogle'sfirstresultpageforkeywordsthat
deliverpayingcustomerstoyourwebsite.
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Thefinancialvalueofatop10rankingonGoogle
Havingtop10rankingsisgreatbutaretheresultsreallyworththetimeandeffort?Here'sasimpleexample:
SayyourunanadonGoogleAdWordsforaparticularkeywordthatgets10,000impressionsduringaweek.200
visitorsclicktheadtovisityourwebsite.
6ofthesevisitorspurchasesomethingonyourwebsiteandthetotalprofitis$500.
Thekeyworddelivers200visitorsand6buyerstoyourwebsite.Thetotalprofitis$500.Thatmeansthattheaverage
singlevisitorwhofindsyourwebsitethroughthatkeywordisworth$2.50toyourbusiness(200visitorscreatedaprofitof
$500:$500/200visitors=$2.50/visitor).
Inthisexample,10,000peoplesearchforthekeywordeveryweek.Ifyourwebsitewaslistedasthefirstresultforthe
keyword,youwouldget4327visitorsperweek(43.27%ofallclicksgotothetoprankedpage,asexplainedabove).
Astheaveragevisitorsadds$2.50toyourprofits(seeabove)youwouldearn$10,817.50perweekwithjustone
topranking.
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TheTop10Optimizer
TheTop10OptimizerisanimportanttoolinSEOprofiler.Ithelpsyoutooptimizeyourwebpagessothattheygethigh
rankingsonGoogleforthekeywordsofyourchoice.
SEOprofiler>Yourproject>Optimizeyourpages
1.Youchoosethekeywordandthesearchengine
YouentertheURLofyourwebpageandthekeywordforwhichyouwanttobelistedonGoogle'sfirstpage.Then
selecttheGooglevariationonwhichyouwanttobelisted(Google.com,Google.co.uk,Google.de,etc.).Readthe
chapter'keywordschecklist'tofindgoodkeywordsthatyoucanusewiththeTop10Optimizer.
2.Wegetthehighrankingpages
Clickthe'Gethighrankingpages'buttonandwewillretrievethepagesthatcurrentlyhavehighrankingsonthe
chosensearchengineforthekeyword.TheTop10Optimizerreportwillbebasedontheanalysisofthesepages
andyourownpage.Clickthe'CreateTop10Optimizerreport'buttontostartthereport.
3.TheTop10Optimizerreporttellsyouindetailwhatyouhavetochange
Basedontheanalysisofthehighrankingpages,theTop10Optimizerwillassignascoretoyourwebpage.Ifyour
pagedoesnothavea100%score,thereportwillshowyouwhichelementsyouhavetochangesothatyourwebsite
cangetonthefirstresultspageonGoogle.
4.Youmakethechangesonyourwebpage
Inthelaststep,youchangeyourwebpageaccordingtothesuggestionsoftheTop10Optimizeruntilthereareno
furthersuggestions.Assoonasyourwebsitehasascoreof95%orhigher,itwillbelistedonGoogle'sfirstpage.
That'sit.IfyoufollowtheadviceoftheTop10OptimizerthenyourwebsitewillbelistedonGoogle'sfirstpage.Usethe
Top10Optimizerwithasmanydifferentpagesofyourwebsiteandasmanykeywordsaspossible:
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Theoptimizationscoreshowsyourprogress.
Thetableofcontentsshowsthedifferentelementsthathavebeenanalyzedinthereport.Clickonachaptername
togotothecorrespondingchapter.
The'Score'columnshowshowmanypointsyoucanachieveandhowmanypointsyourwebsitecurrentlyhas.
The'Todo'columnshowshowmanythingsyouhavetodointhiselement.Whatexactlyhastobedoneislistedin
theactualchapter.Clickthechapternametoviewthechapter.
Thechaptersstartafterthetableofcontents.Detailsonhowtochangeyourwebpagesaccordingtothereport
recommendationscanbefoundintheTop10OptimizerFAQonthenextpage.
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Top10OptimizerFAQ
HowdoestheTop10Optimizerwork?
ThewebpagesthatcurrentlyhavehighrankingsonGooglemusthavedoneeverythingright.Otherwise,theywouldn't
havehighrankings.Forthatreason,itmakessensetoanalyzethecontentsandthebacklinksofthehighrankingpages.
Byanalyzingthehighrankingpages,youcanquicklyfindoutwhichelementsofyourownwebpagehavetobechanged
andhowyouhavetochangeyourwebpagesothatitwillbelistedonGoogle'sfirstpage.
Thisoptimizationmethodhasseveraladvantages:
TheTop10OptimizeralwaysworkswithGoogle'slatestrankingalgorithmbecauseitisbasedontheanalysisofweb
pagesthatcurrentlyhavehighrankingsforthekeyword.Thatmeansthattheadviceisalways-up-todate,specific
andaccurate.
Theadviceiscustom-tailoredtoyourwebpageandyourkeyword.Yougetdetailedadviceonhowtogetyourweb
pageforyourkeywordonGoogle'sfirstpage.
Individualrankingalgorithmsareautomaticallytakenintoaccount.Googleusesdifferentalgorithmsbasedonthe
typeofthekeyword(keywordsforresearch,commercialkeywords,etc.).TheTop10Optimizerautomaticallytakes
thisintoaccountandyouwillgetcustomadvicethatisbasedontheexactrankingalgorithmforyourkeyword.
TheTop10OptimizeristhefastestwaytogetyourwebpagesonGoogle'sfirstpage.
DoestheTop10Optimizerworkwithallkeywordsandwebpages?
TheTop10Optimizerbasicallyworkswithallkeywordsandallwebpages.Forsomelocalkeywords,however,itdoesnot
notmakesensetousetheTop10Optimizer.
Forsomelocalkeywords,GooglereturnsGooglePlaces/GoogleMapsresultsasthetopresults.Thesewebsitesdon't
havehighrankingsbecausetheyhaveoptimizedwebpagecontentandgoodbacklinks,butbecauseofthegeographic
location.
GooglePlaces/GoogleMapsresultsaremarkedwitharedpininthesearchresults.SearchforyourkeywordonGoogle.If
thetopresultsaremarkedwitharedpinthenitdoesnotmakesensetousetheTop10Optimizerwiththatkeyword.To
getyourwebsitelistedfortheselocalkeywords,readthechapter'LocalSEO'.
Ifyourwebpageisalreadylistedonthefirstresultspageforakeyword,donotoptimizethesamepageforanother
keyword.Instead,optimizeanotherpageofyoursiteforanewkeyword.Themorepagesofyourwebsiteyouoptimize,the
better.
Whatdothesuggestionsinthe"Todo"columnmean?
The"Todo"columnintheTop10Optimizerreportcontainsthethingsthatyouhavetochangesothatyourwebpagegets
onGoogle'sfirstpage.
Changeallwebpageelementsthataremarkedwiththe symbol."Improve"meansthatyoushouldincreasethekeyword
densityintheanalyzedelement."Overoptimized"meansthatyoushoulddecreasethekeyworddensityintheanalyzed
element.
TherearemanyotheradvicetextsintheTop10Optimizerreportthatareself-explanatory.Adjusttheelementsonyour
webpageuntilyougetthe OKsymbolforallelements.
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Whatdoesn/amean?
Theterm"n/a"means"notavailable".TheTop10OptimizerqueriesdifferentInternetsourcestogetallkindsof
informationaboutawebpage.Sometimes,someinformationisnotavailable.
Forexample,wequerytheAlexa.comservicetogetthenumberofvisitorstoapage,ortodeterminethesitespeed.
Unfortunately,AlexadoesnothavethiskindofdataforallwebsitesontheInternet.
Inthesecases,therankingfactorwillnotbetakenintoaccount.Onlylessimportantrankingfactorsareaffectedbythis.
Themostimportantrankingfactors,suchaskeywordsinanchortexts,arederivedfromourownlinkdatabase.
Whydoesapagethathasahighpositiongetalowscore?
Formathematicalreasonsyouwon'tgetmeaningfulresultsifyouanalyzeawebpagethatisalreadylistedinthetop
results.Thisissimilartoadivisionbyzero.
Inaddition,theTop10Optimizeronlyworkswiththeregularorganicresults.Localresultsthataremarkedwitharedpin
arenotlistedinGoogle'sresultsbecausetheyhavegoodbacklinksandgoodcontent,butbecausetheyareintheright
geographiclocation.OnlyusetheTop10Optimizerwithkeywordsthatdonotreturnlocalresultsinthetoppositions.Ifyou
wanttogethighrankingsinlocalresults,readthechapter'LocalSEO'.
HowdoIchangethekeyworddensityofanelement?
Keyworddensitymeasureshowfrequentlyakeywordappearswithinawebpage.Ifthekeyworddensityistoohigh,aweb
pagemightbeclassifiedasspam.Ifthekeyworddensityistoolow,thewebpagemightnotbeconsideredimportantforthe
keyword.
Thekeyworddensityformulais(Nkr*Nwp/Tkn)*100
Nkr:howmanytimesthekeywordisrepeatedinthetext
Nwp:howmanywordsthekeyworditselfhas
Tkn:totalwordsoftheanalyzedtext
Example:Ifawebpagecontains300wordsandthekeyword"realestate"isused4times,thekeyworddensityis(4*2/
300)*100orabout2.6%.
SEOprofilerregardshyphensasspaces("real-estate"becomes"realestate"beforecalculatingthekeyworddensity).
SEOprofileralsoaddsthekeyworddensityforthekeywordwithoutspaces,e.g."realestate."
Important:thereisnoperfectkeyworddensitythatappliestoallpages.Theperfectkeyworddensitydependsonthe
chosenkeyword,theanalyzedwebpageelementandthetopicofthekeyword.TheTop10OptimizerinSEOprofiler
automaticallyfindstherightkeyworddensityforyourkeywordandyourwebpageelements.
Howtoincreasethekeyworddensity:
1. Youcanincreasethekeyworddensitybyaddingthekeywordtoanexistingtext.Forexample,youcanchange"View
ourrealestatelistingsinManhattanandBrooklyn"to"ViewourrealestatelistingsinManhattanandourrealestate
listingsinBrooklyn"toincreasethekeyworddensityforthekeyword"realestate"(inthisexample,from22%to
29%).
2. Youcanalsoincreasethekeyworddensitybyshorteningtheexistingtext.Forexample,youcanchange"Viewour
realestatelistingsinManhattanandBrooklyn"to"RealestatelistingsinManhattanandBrooklyn"toincreasethe
keyworddensityforthekeyword"realestate"(inthisexample,from22%to29%).
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Howtodecreasethekeyworddensity:
1. Youcandecreasethekeyworddensitybyremovingthekeywordfromanexistingtext.Forexample,youcanchange
"ViewourrealestatelistingsinManhattanandourrealestatelistingsinBrooklyn"to"Viewourrealestatelistingsin
ManhattanandBrooklyn"todecreasethekeyworddensityforthekeyword"realestate"(inthisexample,from29%
to22%).
2. Youcanalsodecreasethekeyworddensitybymakingtheexistingtextlonger.Forexample,youcanchange"View
ourrealestatelistingsinManhattanandourrealestatelistingsinBrooklyn"to"Clickheretoviewourrealestate
listingsinManhattanandourrealestatelistingsinBrooklyn."todecreasethekeyworddensityforthekeyword"real
estate"(inthisexample,from29%to24%).
Note:Googleandothersearchenginesyouryourwebpagesintoagreatercontext.Thatmeansthatthepagesofyour
websiteshouldbeoptimizedfordifferentkeywordsthatarerelatedtothesametopic.
Itisdifficulttogethighrankingswithasingleoptimizedpage.Ifyouoptimizeseveralpagesofyourwebsiteforrelated
keywords,yougreatlyincreasethechanceofgettinghighrankingsfortheindividualkeywords.
Idon'tknowwhatthebodytag,titletag,etc.is
Inadditiontothebacklinksandthesocialmentionsofyourwebpage,theTop10OptimizeranalyzestheHTMLcodeof
yourwebpage.
Itdoesn'tmatterifyourwebpagesarewrittenin.php,.asporanyotherlanguage.Thefinalresultthatissenttotheweb
browserisalwaysHTML.Ifyoudon'tknowwhatthedifferentHTMLtagsare,thefollowinglinkswillhelpyou:
IntroductiontoHTML:http://www.w3schools.com/html/html_intro.asp
HTMLtutorial:http://www.w3schools.com/html
Howlongdoesittakeuntilmywebsiteisinthetop10results?
IfyouedityourwebpageaccordingtothesuggestionsoftheTop10Optimizer,yourwebsitewillgetintoGoogle'stop10
resultsasquicklyaspossible,becausetheTop10Optimizerhelpsyoutofocusontheelementsthatreallyinfluencethe
positionofyourwebsiteforthechosenkeyword.
Theexacttimethatittakestogetinthetop10resultsdependsonyourwebsite,thecompetitionandthechosenkeyword.
Ifyouchooseverycompetitivekeywords,itwilltakelonger.Ifyouchooseverytargetedkeywords,gettingtop10rankings
willbemucheasier.
Ifyouhaveanewwebsite,don'tstartwithverycompetitiveone-wordkeywords.Itisusuallymuchbettertostartwith
targetedkeywordsthatconsistofmultiplewords.Thesekeywordsdeliverahigherconversionrateandyouwillgetmore
salesperworkinghour.Detailscanbefoundinthechapter'Conversionoptimization'
WhichkeywordsshouldIchoose?
Itdoesnotmakesensetousegeneralkeywordssuchas"music,""mp3"orotherone-wordkeywordsbecausetheydonot
attracttherightvisitors:
Generalkeywordsoftenhavemanysearchesbecausetheyareusedbypeoplewhosearchfordifferentthings.For
example,peoplesearchingfor"music"mightbeinterestedinmp3downloads,popstargossip,amusicmagazine,
classicalmusic,backgroundmusicfortheirwebsites,theeffectofmusiconhealth,etc.
Althoughittakesalotofefforttogettop10rankingsforgeneralkeywords,theyusuallydon'tleadtoresults
becausetheydonotattracttherightvisitors.
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Ifyourkeywordsaretoogeneric,youwillwastetimeandmoney
Ifyouwanttogetvisitorsthatarereadytobuy,itisbettertostartwithverytargetedkeywords:
Startwithverytargetedkeyphrasesthatconsistsofmanywords;forexample,"findinexpensivehotelsinbrussels."
Whenyouhavetoprankingsforthesetargetedkeyphrases,proceedwithmoregeneralkeywordssuchas"hotelsin
brussels."
Whenyouhavetoprankingsforthesekeyphrases,youcouldproceedwithverygeneralkeywordssuchas
"hotels."Inthatcase,itwillalsobemucheasiertogetahighrankingscoreforthecompetitivekeyword.
Therightkeywordsleadtomorecustomersandmoresales
Targetedkeywordshaveamuchhigherconversionratethangeneralkeywords,i.e.youwillgetmoresaleswith"find
inexpensivehotelsinBrussels"thanwith"hotels."
Trytogetmanyhighrankingsformultiplewordkeywordsthathaveahighconversionrate.Thisisbetterthanfewhigh
rankingsforkeywordswithlowconversionrates.Read'Howtofindprofitablekeywords'forfurtherinformation.
Whydosomeunoptimizedpagesgetascoreofmorethan25%?
Evenunoptimizedwebpagescangetahighscoreiftheymeetsomerankingfactorsthatarenotexclusivelytargetedto
Google,suchastheageofthedomainname,thenumberofvisitorstothesite,theserverspeed,orsocialmedia
reputation.
Onlywebpageswithascoreofatleast95%meettherequirementsforatopGoogleranking.
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Thereadabilitychecker
Thereadabilitycheckershowsyouthereadabilityscoreofyourwebsite.Althoughthereisnoperfectscorethatappliesto
allwebsites,yourpagesshouldhaveareadabilityscorethatisappropriatetoyourwebsiteaudience.
SEOprofiler>Yourproject>Optimizeyourpages>Readability
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Dangerousfactors
Inadditiontospam,therearesomeotherfactorsthatcansabotageyourSEOefforts.
1.Framescancauseproblems
Ifpossible,avoidframes.Manysearchengineshavedifficultywithframesanditisverydifficulttogethighsearchengine
rankingsforwebsitesthatuseframes.EvenGooglehasdifficultywithframes.Here'sGoogle'sofficialstatementabout
frames:
"Googlesupportsframestotheextentthatitcan.Framescancauseproblemsforsearchenginesbecausetheydon't
correspondtotheconceptualmodeloftheweb.Inthismodel,onepagedisplaysonlyoneURL.Pagesthatuseframes
displayseveralURLs(oneforeachframe)withinasinglepage."
2.PureFlashsiteswon'tgethighrankings
MostsearchenginescannotindexFlashpages.Thenormaltextcontentonyourwebpagesmattersmosttosearch
engines.IfyoumustuseFlashonyourwebsite,makesurethatyoualsooffernormaltextforthesearchengines.Mosttext
inFlashelementsisinvisibletosearchengines.
3.Welcomepagesdrivesearchenginesandvisitorsaway
Somewebsitesusea"Welcometoourwebsite"imagewithalinktotheactualsiteastheindexpageforthewebsite.Don't
dothis.Somesearchenginesmightnotfollowthelinkonthewelcomepageandyourindexpagewon'tcontainanyuseful
contentforsearchengines.
Inaddition,mostwebsurfersdon'tlikethesewelcomepages.Yourindexpageshouldnotlooklikewww.zombo.com.
4.Websitedowntimeandslowpagesimpactyourrankings
Yourwebpageshouldbehostedbyareliablehostingservice.Otherwise,itcouldhappenthatyourwebserverisdown
whenasearchenginespidertriestoindexit.Ifyourwebsitefailstorespondwhenthesearchengine'sindexsoftware
programvisitsyoursite,yoursitewillnotbeindexed.
Evenworse,ifyourwebsiteisalreadyindexedandthesearchenginespiderfindsthatyoursiteisdown,youcouldbe
removedfromthesearchenginedatabase.It'sessentialtohostyourwebsiteonserversthatareveryseldomdown.
SearchenginecrawlerprogramsthatindexWebpagesdon'thavemuchtime.Thereareapproximately4-6billionWeb
pagesallovertheworldandsearchengineswanttoindexallofthem.SoifthehostserverofyourWebsitehasaslow
connectiontotheInternet,youmayexperiencethatyourWebsitewillnotbeindexedbythemajorsearchenginesatall.
Googlehasmadeitclearthatwebsitespeedisarankingsignalsoyourwebsiteshouldbefast.
5.Therobots.txtfileofyourwebsitemustbecorrect
Imagineyou'reanInternetmarketingservicecompanyandyoukeeptryingveryhardtogettoprankingsinthesearch
enginesforyourcustomer.Evenafterseveralweeks,thecustomer'swebsitehasn'tbeenlistedinanysearchengine.
Thenyouseethatyourcustomerblockedthesearchenginespidersbynotproperlyconfiguringtherobots.txtfile.Details
abouttherobots.txtfilecanbefoundhere:
http://en.wikipedia.org/wiki/Robots.txt
6.ThewrongHTTPstatuscodeblockssearchenginerobots
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Somewebserversarenotproperlyconfiguredandtheyreturnanerrorcodewhensomeonerequestsawebpage.
Althoughthepageisdisplayedfineinyourwebbrowser,searchenginespidersmightreceiveanerrorcode.TheTop10
Optimizerwillinformyouiftheanalyzedwebsiteusesthewrongstatuscode.
7.Pageswiththincontentdon'tgethighrankings
Ifyourwebsiteconsistsofonlyoneortwooptimizedpagesitwillbedifficulttogetgoodsearchenginerankings.Search
enginestrytofindwebpagesthatoffervaluablecontenttowebsurfers.
Searchenginesneedtexttoindexwebpages.Themorerelatedpagesyouhaveonyourwebsite,thebetter.
8.Thewebpagecodeshouldbeerrorfree
SearchengineshavetoparsetheHTMLcodeofyourwebsitetofindtherelevantcontent.IfyourHTMLcodecontains
errors,searchenginesmightnotbeabletofindeverythingonthepage.
Ifthere'samajormistakeinyourwebpagecode,searchenginerobotsmightstopcrawlingyourwebsiteandtheymight
losewhatthey'vecollectedsofarbecauseoftheerror.
AlthoughmostmajorsearchenginescandealwithminorerrorsinHTMLcode,asinglemissingbracketinyourHTMLcode
canbethereasonifyourwebpagecannotbefoundinsearchengines.
Youcancheckthecodeofyourwebpageshere.
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LocalSEO
Forsomesearchterms,yourwebsitemustbelistedinGoogleMyBusiness(formerlyGooglePlacesandGoogleLocal)if
youwanttobelistedonthefirstresultspage.
1.SevenelementsthatyouneedtogetlistedinGoogleMyBusiness
HowyourwebsiteislistedinGoogleMyBusinessdependsonseveralthings.Forexample,bakeriesinLosAngelesare
listeddifferentlythanHondadealersinKnoxville.Thelocationofyourbusiness,theindustrythatyou'reinandthe
keywordsthatyouaretargetingandotherthingsinfluenceyourlistinginGoogleMyBusiness.
Rankingelement1:youraddress
Ifyouwanttogethighrankingsforkeywordsthatarerelatedtoaparticularcity,thenyourbusinessshouldbelocatedin
thatcity.
IfyouwanttobefoundforlocalsearchesinLondonthenyourbusinessmusthaveaphysicaladdressinLondon.
Rankingelement2:yourbusinesscategory
YoumustmakesurethatyourbusinessislistedinthecorrectcategoryinGoogleMyBusiness.Ifyousellcarsthenyour
websiteshouldnotbelistedintherealestatecategory.Youcanspecifythecorrectcategorywhenyousubmityour
websitetoGoogleMyBusiness(seebelow).
Rankingelement3:keywordsinyourbusinessname
Ifyourbusinessnamecontainsthekeywordsforwhichyouwanttobefound,thenyouincreaseyourchanceofgetting
listedintheGoogleMyBusinessresultsonGoogle'sfirstpage.
Ifyouhavearestaurant,itwillhelpyourrankingsforthekeyword"restaurant"ifyourbusinessnameis"Peter's
Restaurant."
Rankingelement4:citationsofyourbusiness
Citations(alsocalled"webreferences")arementionsofyourbusinessnameandaddressonotherwebpages,evenif
thesewebpagesdonotlinktoyourwebsite.
Forexample,ayellowpagesdirectoryorthelocalchamberofcommercemightlistyourbusinesswithoutlinkingtoyour
website.Themorecitationsyourbusinesshas,themorelikelyitisthatitwillbelistedforlocalsearches.
Citationshaveasimilareffectonlocalsearchesasbacklinkshaveonregularwebsitelistings.Trytogetyourwebsite
addresslistedonasmanywebsitesaspossibletoshowGooglethatyourbusinessisreal.
Rankingelement5:dataconsistency
Yourbusinessname,addressandphonenumberhavetobeconsistentacrossthedifferentwebsitesthatlistyour
business.Ifyourbusinessislistedwithdifferentinformation,thenthiscouldbeinterpretedasaspammingattempt.
Rankingelement6:youmusthavepositivereviews
GoogleMyBusinessisbasicallyarecommendationsearchengine.Theyrecommendlocalrestaurants,plumbers,hotels,
etc.inthesearchresults.Iftherecommendedbusinessesofferpoorproductsandpoorservices,thenpeoplewouldn't
continuetouseGoogleMyBusiness.
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PositivereviewsandratingshelpGoogletogainmoreconfidenceinyourcompany.Themorepositivereviewsyour
companyhas,thebetter.Encourageyourcustomerstowriteapositivereviewiftheyaresatisfiedwithyourproductsand
services.
Rankingelement7:proximitytothesearchedlocation
Ifyourbusinessislocatedneartothesearchedlocation,thenitismorelikelythatitwillbedisplayedinthesearchresults.
IfyouhaveahotelneartheMuseumofModernArt,thenit'slikelythatGooglewillshowyourGoogleMyBusinesslistingfor
searchtermssuchas"hotelsnearmoma."
2.Eightelementsthathaveanegativeimpactonyourlistings
SomeelementsinyourGoogleMyBusinesslistingscanhaveanegativeimpactonthepositionofyourGoogleMyBusiness
listinginthesearchresults.Checkthefollowingelementstomakesurethatyou'renotaccidentallyhurtingyourlisting.
Negativeelement1:negativereviewsentiment
Ittakesastrongamountofnegativereviewstoaffectyourrankings.Ifnegativereviewsaffectedthepositionofyour
rankings,itwouldbeaneasywayforcompetitorstodestroyyourrankings.
Forrestaurantorhotelwebsites,theinfluenceofnegativereviewsontherankingsmightbehigher.Ingeneral,negative
reviewswilldecreasetheclick-throughratesoyoushouldtrytogetasfewnegativereviewsaspossible.
Negativeelement2:localkeywordsincategories
GoogleenablesyoutosuggestcategorieswhenyousubmityoursitetoGoogleMyBusiness.Donotaddlocalkeywords
(forexample"DogWalkerLosAngeles")tothecategory.
ThisisagainstGoogle'sguidelines,anditcanresultinamassiverankingdrop.
Negativeelement3:(800)phonenumbers
Companieswithan800phonenumbercanrankfineonGoogleMyBusiness,butitmightbebettertoavoidit.Alocal
phonenumberseemstoincreasetherankingsonGoogleMyBusinessformanysites.
Googlesuggestsyouusealocalphonenumberinsteadofacallcenternumber,wheneverpossible.
Negativeelement4:multiplelocationsonyourGoogleM yBusinesslandingpage
MultiplelocationsonyourGoogleMyBusinesslandingpagecanconfuseGoogle.Useonelandingpagepercityorlocation
toavoidproblems.
Negativeelement5:multipleGoogleM yBusinesspageswiththesamebusinesstitle
YourbusinessshouldnothavemultipleGoogleMyBusinessentries.ThisjustmakesitmoredifficultforGoogletopickthe
rightonefortheresults.Cleanupyourlistingsandcreateonegoodlisting.
Duplicateaddressescanhappenwithofficebuildings.Inthatcase,usesuitenumberstodifferentiateyouraddress.
Negativeelement6:usingaP.O.boxasthemainaddressonyourwebsitewithoutarealaddress
GoogledoesnotconsiderP.O.boxesaccuratephysicallocations.ListingssubmittedwithP.O.Boxaddresseswillbe
removedbyGoogle.
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IfyourwebsiteonlyshowsaP.O.boxaddress,thiscanhaveanegativeinfluenceonyourGoogleMyBusinessrankings.
Negativeelement7:hidingyouraddressonyourGoogleM yBusinesspages
IfyouhideyouraddressonyourGoogleMyBusinessentry,itisverylikelythatyourGoogleMyBusinessentrywon'tbe
shownexceptforexactsearchesforyourcompanyname.
Negativeelement8:multipleGoogleM yBusinesspageswiththesamephonenumber
Thisseemstobethemostharmfulfactor.Technically,abusinessownercouldlegitimatelyberunningseveralbusiness
withthesamephonenumber,butyoushoulduseadistinctlocalareacodephonenumberforeachdistinctbusiness.
MultipleGoogleMyBusinessentrieswiththesamephonenumberhavebeenusedbyspammersinthepast.That'swhy
thiscanhaveanegativeimpactonyourwebsitelisting.
3.SeventhingsthatyoucandotooptimizeyourGoogleMyBusinesslisting
ThereareseveralthingsthatyoucandotoimprovethepositionofyourwebsiteinGoogleMyBusiness.Dothefollowingto
makesurethatGooglepicksyourGoogleMyBusinesslistingsforthesearchresults.
Step1:increasethenumberofreviews
Ifyourbusinesshasveryfewreviews,increasingthenumberofreviewswillbehelpfuluptoacertainpoint.Havingmore
reviewsthancompetingwebsitescanmakeyourlistingmoreattractive.
Step2:increasethenumberofcitationsonmajordataproviders
ThemoreoftenyourbusinessismentionedonInternetYellowPagesportalsandotherdataprovidersthatareusedby
GoogleMyBusiness,themorelikelyitisthatGooglewillpickyoursite.Alistofdataproviderscanbefoundatthebottom
ofthispage.
Step3:usekeywordsinyourGoogleM yBusinesspagedescription
IfyouusethekeywordsforwhichyouwanttobefoundinyourGoogleMyBusinesspagedescription,thisincreasesthe
chanceofgettinglistingforlocalsearchesthatarerelatedtothesekeywords.
Step4:addasmuchinformationaspossible
Addphotos,videos,logos,imagesandotherinformationtoyourlisting.Thatinformationenhancestheuserexperience
anditincreasesconversions.
Step5:getbacklinkswithlocalkeywordsintheanchortext
Inlowcompetitionmarkets,localkeywordsintheanchortextofyourbacklinkscanimproveyourrankings.
Step6:addyourfulladdresstoyourGoogleM yBusinesslandingpage
ThisisatrustfactoranditmakessurethatGooglewillproperlyassociateyourwebsitewithyourGoogleMyBusiness
listing.Thefulladdressofyourbusinessonyourwebsitecanalsobeindexedasacitationsourcethatcanhaveapositive
impactonyourGoogleMyBusinesslisting.
Step7:addgeotaggedphotosandvideostoyourGoogleM yBusinesslisting
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GeotaggedphotosandvideoscanmakeyourGoogleMyBusinesslistingmorerelevanttothelocation.Manynewcompact
camerasandmobilephonescanautomaticallyaddlocationinformationtophotosandvideos.
4.HowtocreateaGoogleMyBusinesslisting
CreatingaGoogleMyBusinesslistingiseasy.Justgotothispage,loginandsubmityourwebsiteinformation.Whenyou
submityourwebsitetoGoogleMyBusiness,makesurethatyoufollowthetipsabove.
5.Otherlocalsitesandreviewsitestowhichyoushouldsubmityourwebsite.
Themorelocaldirectorieslistyourwebsite,thebetter.Here'salistofpopularlocalsites.Manyofthemarealsousedby
Google:
Yelp
Hotfrog
BestOfTheWebLocal
BingLocal
YahooLocal
SuperPages
InfoUSA
YellowPages
CanPages
CitySearch/InsiderPages
Localeze
JudysBook
TripAdvisor
Alsotakealookatthelocalhubspageinthe'WebsiteSubmission'sectioninSEOprofiler.
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Conversionrateoptimization
Gettingthousandsofvisitorsfromsearchengineseverydaydoesn'tdoyourwebsiteanygoodifthesevisitorsdon'tbuy
somethingonyoursite.Thistutorialwillshowyouhowtoturnmoreofyourwebsitevisitorsintobuyers.
Whatisconversionrateoptimization?
Theconversionrateofyourwebsiteistheratioofvisitorswhoconvertawebsitevisitintoadesiredaction(asale,a
newslettersignup,etc.).
Thisisoftentheeasierwaytogetmoresales:
Awebsitehas1,000visitors.10ofthesevisitorsbuysomethingonthesite.Thewebsitehasaconversionrateof1%
(10/1000).
Toget20buyers,thewebmastercouldincreasethenumberofvisitorsto2,000orthewebmastercouldincreasethe
conversionrateto2%:
2,000websitevisitorsandaconversionrateof1%equals20buyers.
1,000websitevisitorsandaconversionrateof2%equals20buyers.
Theprocessofgettingahigherconversionrateiscalledconversionrateoptimization.Formanywebsites,itiseasierto
duplicatetheconversionratethantoduplicatethenumberofvisitors.Tomaximizeyourprofits,yourwebsitemusthave
manyvisitorsandahighconversionrate.
Fewervisitorscanbebetterforyourbusiness
TheInternetisaverycompetitivemarketplace.Youcannotbeeverythingforeveryone.Themostprofitableonline
businessesarecompaniesthatconcentrateonproductsforclearlydefinedtargetgroups.
10,000visitorscanbebetterthan1millionvisitors:
WebsiteAgets10,000uniquevisitorsbecauseithasa#1rankingforthekeyword"buycoolskatesneakers".The
conversionrateis2%.
WebsiteBgets1,000,000uniquevisitorsbecauseithasa#1rankingforthemuchmorepopularkeyword"shoes".
Theconversionrateis.02%
AlthoughwebsiteBhas100timesmorevisitorsthanwebsiteA,bothwebsitesget200conversions(10,000*2/100=
1,000,000+0.2/100).ThereasonforthisisthattheconversionrateofwebsiteAismuchhigherthantheconversionrate
ofwebsiteB.
WhyistheconversionrateofwebsiteAhigher?
Therecanbemanyreasons.Forexample,websiteBusesaverygenerickeywordthatcouldattractallkindofvisitorsthat
arenotinterestedinwhatthecompanysells.Inaddition,thelandingpageofwebsiteBmightnotbeasgoodasthe
landingpageofwebsiteA.
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Toimprovetheconversionrateofyourwebsite,readthefollowingtips.
Howtomultiplyyoursaleswithoutworkingmorebyfocusingontherightelements
Manypeoplewhoarenewtosearchengineoptimizationfocusonkeywordsthathaveaveryhighsearchvolume.Thatis
usuallynotthebestwaytopromoteanonlinebusiness.
Thekeywordswiththehighestsearchvolumeareusuallyverygenericone-wordkeywords;forexample,"shoes."People
whousethesegenericwordsareinageneralresearchphase.Theyarenotreadytobuy.
Anotherproblemoftheseone-wordkeywordsisthattheyareverycompetitive.Manywebsiteswillcompetewithyoursiteif
youfocusonagenerickeyword.Thatmeansthatyouhavetoinvestmuchmoretimetogethighrankingsforthatkeyword.
Here'saconcreteexample:
IttakesthewebmasterofwebsiteAfivehoursofsearchengineoptimizationworkeachmonthtokeephiswebsiteonthe
firstpositionforthekeyword"buycoolskatesneakers."Asexplainedabove,websiteAgets200salespermonththrough
thiskeyword.
Thekeyword"shoes"ismuchmorecompetitivethanthekeyphrase"buycoolskatesneakers."That'swhythewebmaster
ofwebsiteBhastoinvest30hourspermonthtogethighrankingsforthatkeyword.WebsiteBalsogets200salesper
monthbecausetheconversionrateforthegenerickeywordismuchlower.
Donotusethe"obvious"keywords!
Ittakesalotofworktogethighrankingsforthegenerickeyword"shoes."Insteadofspending30hoursononekeyword,
thewebmastercouldspendthese30hourson6moretargetedkeywordsthatdeliverahigherconversionrate(for
example,"buycoolskatesneakers","himalayatestedwalkingboots,"etc.).It'smucheasiertogethighrankingsforthese
targetedkeywords:
30hoursofworkfor1keywordwithaconversionrateof.02%and1millionvisitors=200sales
30hoursofworkfor6keywordswithaconversionrateof2%and60,000visitors=1,200sales
Donotwasteyourtimeforgettingvanityrankings.Itmakesnosensetogethighrankingsforone-wordkeywords.People
whowhosemultiplewordkeywordsaremorelikelytopurchasegoodsorservicesthanthoseusingfewerwords(source:
OneupwebResearch).Useourkeywordtoolstofindthebestkeywordsforyoursite.
Fivebasicelementsthatinfluencetheconversionrate
Thereareseveralbasicelementsthatinfluencetheconversionrateofyourwebsite.Beforeyouoptimizetheother
elements,youshouldmakesurethatthebasicelementsareinplace:
1.Yourwebsiteshouldloadasfastaspossible
Websurfersareveryimpatientpeople.Iftheydon'tgetwhattheywantwithinafewseconds,manyofthemwillleaveyour
websitebeforeyouhaveachancetotellyourmarketingmessage.
Makesurethatyourwebsiteishostedonareliableandfastwebserverandthatyourwebsitevisitorsdon'thavetowaitfor
yourpages.UseexternalCSSfiles,externalJavaScriptfilesandasfewimagesaspossibleonyourpages.
2.Yourwebsitemusthaveitsowndomainname
Mostpeoplewon'tbuyfromawebsitewithadomainnamelikemightbeascam.freewebsite.com.Yourwebsitemusthaveits
owndomainnameifyouwanttobuildareputableonlinebusiness.
3.Yourwebsitemusthaveaprofessionaldesign
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Ifyourwebsitelooksliketheprivateprojectofa13-year-oldthennoonewillbuyfromyoursite.It'scrucialthatyour
websitehasaprofessionaldesign.
4.Youmusttestyourwebsitewithdifferentwebbrowsers
SomethingthatlooksgreatinFirefoxmightlookhorribleinMSInternetExplorer.SomethingthatlooksgreatinMSInternet
Explorer11canlookcompletelydifferentinMSInternetExplorer9.
Testyourwebsitedesignwithdifferentbrowsers:Firefox,ChromeandseveralversionsofMSInternetExplorer.It'snearly
certainthattherewillbesomeunexpecteddesignchangesinoneofthebrowsers.
5.Youshouldusededicatedlandingpages
Ifyourwebsitevisitorscometoyourwebsitethroughanad(GoogleAdWords,banneradvertising,etc.)thenyoushould
useadedicatedlandingpageforeachad.
Thelandingpageshouldcontinuethemarketingmessagefromtheadanditshouldbetailoredtothepeopletowhichthe
adwaspresented.Themoreyoutargetyourlandingpagetothepeoplewhohaveseenthead,themorepeoplewillbuy.
Ninetipsforcreatingagreatlandingpage
Yourlandingpagemustmeetcertaincriteriaifyouwanttosellsomething.Thevisitorsofyourwebsitearen'tnecessarily
interestedinyourproductorinyourcompany.
Ifyouwanttosellyourvisitorssomething,youhavetoofferthemwhattheywantandyouhavetomakeitaseasyas
possibleforthemtogetwhattheywant.
1.Knowyourproduct
Youhavetoknowyourproductandyouhavetobepassionateaboutyourproduct.Youmustfullybelieveinyourproduct.
Ifyoudon't,youshouldn'tsellit.Ifyoudon'tstandbehindyourproductyoucannotwriteconvincingsalescopy.Youmust
besurethatyou'redoingyourcustomersafavorbyofferingthemyourproduct.
2.Bequick:What'sinitforyourvisitors?
Yourwebsitevisitorswantbenefits.Whatcanyourproductdoforthem?Whatcanitdoforthemnow?
Thebenefitsofyourproductshouldbethefirstwordsonyoursite.Makethemboldandmakethembig.Ifyourvisitors
don'tknowwhat'sinitforthemafterthefirstfewseconds,they'llleaveyoursite.
Peopledon'treadeverythingonyourpage.Theyscanitforinterestinginformation.Grabtheirattentionwithbenefits.Tell
yourvisitorswhytheyshouldbuyyourproductandtellthemwhatyourproductwilldoforthem.Doesitsavetime?Doesit
savemoney?Willitmakethemlookcool?Willitmaketheirneighborsjealous?
3.Don'tmixupfeaturesandbenefits
Youmustdifferentiatebetweenfeaturesandbenefits.Featuresaretheattributesofyourproduct;benefitsarewhatyour
productpromises.Forexample,ifyousellasolar-poweredclock,thenthefeatureis"runswithoutbatteries."Thebenefitto
thebuyeris"yousavemoneybecauseyoudon'tneedtobuybatteriesanymore".Anotherbenefit:"You'llownacoolitem
thatotherpeopledon'thave."
Don'tboreyourpotentialcustomerswithtechnicaldetails.Tellthemwhatyourproductwilldoforthem.Howtheywillfeel
whentheytriedyourproduct.Maybeyourproductorservicewillmakethemmoremoney;maybeitwillsavethemtime.Tell
themanddon'tbeshy.
4.Less"We,"more"You"
Manywebsitesfocusonthecompany:"Wedothis,wedothat,wearetheleaderinthisfield,ourproductsarethisand
that."
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Yourwebsitevisitorsdon'twanttoknowhowgreatyouare.Use"you"morethan"I"or"we."Remember:Yourvisitorsdon't
careaboutyouandyourbusiness.Theyonlywanttoknowwhat'sinitforthem.
Focusonthecustomer,notonyourcompany.
5.Beniceandtrustworthy
Yourcustomersmusttrustyou.Theywon'tbuyfromyouiftheydon't.OntheInternet,youcannotspeakfacetofacewith
yourcustomersoyouhavetoestablishcredibilityinotherways.
Themostcommonthingstoestablishtrustworthinessistoofferafreetrialandamoneybackguarantee.Usetestimonials.
Youmustliterallyspeakwithyourwebsitevisitorsinyoursalescopy.Don'ttrytobeoverfriendly.Justwriteyoursales
copythewayyou'dsayittoapotentialcustomerfacetoface.
Makesurethatcustomersknowthatarealpersonissittingbehindyourwebsite.Includeyourfullcontactinformationon
yourWebsiteandmakeiteasytofind.Ifyourvisitorsdon'tknowfromwhomtheywillpurchaseandhowtocontactyou,
theywon'tbuyanything.Detailsonhowtocreatetrustcanbefoundinthenextchapter.
6.Grabyourvisitors'attentionwithgreatheadlines
Nobodywillreadyourentirepage.Makescanningyourwebpageeasierforyourwebsitevisitorsbydividingyourpageinto
paragraphswhereeachparagraphhasaheadline.Yourheadlinesshouldmakeclearwhattoexpectinthenextsentences
andtheyshouldgrabyourvisitors'attention.
Usewordslike"free,proven,benefit,first,discover,complete,exclusive"andavoidwordslike"should,could"and"but."
7.M akeiturgent
Urgencysometimeshelpstoimprovetheperformanceofyoursalescopy.Makeaspecialofferforthefirst200
subscribers.Addaspecialbonusifpeoplepurchasethismonthoruntilmidnight.Thisofferisonlyvalidtoday!
8.Tellyourwebsitevisitorswhattodo
Yourlandingpagemusthaveaclearcalltoaction.Youmusttellyourvisitorswhattodonext,e.g."Downloadasample
chapter"or"Clickheretoordernowforimmediatedelivery."
Ifpossible,focusonasinglecalltoaction.Toomanychoicescanconfuseyourvisitors.
9.Reducetheperceivedriskofthecalltoaction
Showyourwebsitevisitorstestimonialsofsatisfiedcustomers.Manypeoplearemorelikelytobuyifothershavetestedthe
offerbeforethem.Offerguaranteesandmakeitclearthatyourwebsitevisitorrisksnothingwhenheorshebuysfromyour
company.
Sevenwaystocreatetrust
It'sveryimportantthatyourwebsitevisitorshavetrustandconfidenceinyourcompany.Yourcustomersmusttrustyou.
Theywon'tbuyfromyouiftheydon't.
OntheInternet,youcannotspeakfacetofacewithyourcustomersoyouhavetoestablishcredibilityinotherways:
1.Yourwebpagesmusthaveaprofessionaldesign
Yourwebpageshavetolookperfect.Ifnecessary,hireaprofessionalwebdesigner.Don'tuseblinkingtext,funny
animationsorflashybannersonyourpage.Makesurethatalllinksonyourwebsiteareintact.
2.Tellyourwebsitevisitorswhoyouareandwhereyouare
Makesurethatcustomersknowthatarealpersonisbehindyourwebsite.Includeyourfullcontactinformationonyour
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websiteandmakeiteasytofind.Ifyourvisitorsdon'tknowfromwhomtheywillpurchaseandhowtocontactyou,they
won'tbuyanything.
3.Offerfreetrialsandshowyourrefundpolicy
Afreetrialandamoneybackguaranteearemakeitlessriskytobuyfromyourbusiness.
4.Explainyourofferandthebenefitsindetail
Ifyourcustomersknowwhatthey'llget,they'llbemorelikelytopurchase.
5.Usetestimonials
Testimonialsfromsatisfiedcustomerswillshowyourwebsitevisitorshowyourbusinesscandoabetterjobthanyour
competitorwhenitcomestocustomersatisfaction.Manypeoplewillonlybuyfromyourcompanyifotherpeoplehave
testedyourproductsandservicesbefore.
6.Usebadgesandsecurityseals
Ifyourcompanyisamemberofatradeassociation,tellyourcustomers.Othersealsthathelp:SSLSecuritySeal,BBB
Online,ChamberofCommerce,McAfeeSecure,Hackersafe,TRUSTeCertifiedPrivacy,etc.
7.Yourtermsandconditionsshouldbefair
Fairtermsandconditionsthatareeasytounderstandwillincreaseyourconversionrate.Don'tmakethetermsmore
complexthannecessary.
Twelveeasythingsyoucandotoimprovetheconversionrate
Hereare12easythingsthatyoucandotoimprovetheconversionrate:
1.Removeunnecessaryfields
Ifyoudon'tneedthemailingaddressorthephonenumberofyourvisitors,don'taskforthatinformation.Yourconversion
ratewillgoupifyouusefewerfieldsinyourforms.
2.Usebigbuttons
Abigshinybuttoninabrightcolorworksbetterthanalittle"Clickhere"link.Replacethedefaultsubmitbuttononyour
landingpagewithabigandgraphicalbutton.
3.Useadescriptivecalltoaction
Don'tusegenerictextssuchas"clickhere"or"Submit."Usebuttonswithaclearcalltoactiontext:"Sign-upnowforfree,"
"Buynowrisk-free,"etc.
4.Checkthephotosonyourwebsite
Arethephotosonyourlandingpagerelevanttothepage?Ifyouusegenericstockphotosonyourpages,youmightwant
toreconsiderthem.
5.Checkthelookofthepersoninphotos
Ifthephotoonyourlandingpageshowsaperson,makesurethatthepersonlooksoutattheaudienceoftowardsyour
pagecontent.Thepersononthephotoshouldnotlookoffthepage.
6.Compresstheimagesonyourlandingpage
Thefilesizeofanimageshouldbeassmallaspossible.Thefasteryourlandingpageloads,themorepeoplewillread
yourmarketingmessage.
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7.Doublecheckyourheadings
Aretheheadingsonyourlandingpagetellingyourwebsitevisitorswhatyou'resellingandwhytheyshouldbuyit?Ifthey
don't,rewritetheheadings.
8.Usebullets
Mostpeoplewon'treadthecompletetextofyourlandingpage.Pickthemostcompellingreasonsforthewebsitevisitorto
takeactionandwritethemintoabulletlist.Putthatlistatthetopofthepage.
9.Keepyourparagraphsshort
Keepyourmessageshortandsweet.Ifaparagraphislongerthan3-4lines,manypeoplewon'treadit.
10.Avoidlongandcomplicatedwords
"Chivalrous"and"supercilious"aregreatwords.Unfortunately,manypeopledon'tunderstandthem.Tryreplacingthem
withwordslike"nice"and"annoying."CheckyourpageswiththeReadabilityChecker.
11.Themostimportantthingsfirst
Themostimportantbenefits,thebulletlistandtheheadlineshouldappearabovethefold.Thatmeansthatyourwebsite
visitorsshouldnothavetoscrolldowntoreadthem.
12.Checkyourforms
Whathappensifsomeoneleavesafieldinyourformblank?Clearlyindicatethefieldtheyleftblankandexplainwhatthe
websitevisitorneedstodo.Don'twipethewholepageblank.Yourwebsitevisitorsshouldn'thavetostartoverjust
becausetheyleftafieldblank.
Eighteenthingsthatyoucantestonyourlandingpages
Thereisnogeneralformulafortheperfectlandingpage.Theperfectlandingpagedependsonyourtargetgroupandon
theproductthatyousell.ThereareseveralthingsthatyoucantestinanA/Bsplittesttofindtheperfectlandingpagefor
yourproduct:
1. Putyourcalltoactionontherightsideofthepageortheleftsideofthepage.Whatworksbetter?Shoulditbein
themiddle?
2. Arethetop3benefitsimmediatelyobviousonyourlandingpage?Shouldyoupresenttheminadifferentformat?
3. Onwhichpositiononthelandingpagedotrustindicatorssuchastestimonials,reviews,awards,etc.workbest?
4. Canyoumakeyourlandingpagemorespecific?Doesaproductpageworkbetterasalandingpagethana
categorypageforyou?
5. Howmanylinksonyourlandingpagecanyoueliminate?
6. Canyoushortenthetermsandconditionsonyourwebsite?
7. Manycustomersbuyemotionallyandthendefendthepurchaserationally.Offersolidargumentstobuy.
8. Howmanyoptionsdoesyourproductoffer?Canyoureducethem?
9. Rememberthatyou'renotsellingfeatures.You'resellingsolutions.
10. Whatworksbetterforyou:theformonthepage,theformonanewpageoraforminapopup?
11. Swaptherightcolumnwiththeleftcolumn.Thiscaninfluencetheconversionrate.
12. Moveoptionalformfieldstothe"Thankyou"pageandofferanadditionalbenefitforfillingtheseforms.
13. Doyourlandingpageheadlinesmatchtheheadlinesandwordsinyourads?
14. Testremovingthenavigationbarfromyourlandingpages.
15. Tryaddingvideotoyourlandingpages.
16. Haveyoutriedbiggerandmorecolorfulbuttons?
17. Testafactualapproachvs.anemotiveapproachonyourlandingpages.
18. Testdifferentcallstoaction:"Ordernow"vs."Ordernowrisk-free"vs."Getaquote,"etc.
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HowtorunA/Bsplittestsaseasilyaspossible
A/Bsplittestsenableyoutofindtheheadlines,images,etc.thatdeliverthehighestconversionrateforyourwebsite.
AneasyA/Bsplittestingsoftwarecanbefoundhere.
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Checklist
Beforeyouproceedwiththenextstep,makesurethatyoucantickallboxesinthechecklistbelow:
5thingsthatyoushouldknow:
□
Searchengineswanttoshowusefulwebsiteswithalotofcontentinthesearchresults.Astheabsoluteminimum,your
Iknowthat
websiteshouldhave6pages.Themorepagesyourwebsitehas,thebetter.
□
Searchenginesmustbeabletofindoutwhatyourwebsiteisabout.Thatmeansthateachpageshouldhaveatleast200
Iknowthat
wordsofvisibletext.Flashcontentandtextonimagesusuallydoesn'tleadtohighrankings.
□
Thepagesofyourwebsiteshouldbelinkedsothatsearchenginerobotscanfindallpagesofyoursitebyfollowingthe
Iknowthat
linksonyoursite.AfancywebsitenavigationwithFlashlinksandJavaScriptlinkscancauseproblems.
□
Donotuseframesonyourwebsite.Itisverydifficulttogethighrankingswithframes.Avoidwelcomepagesthatmainly
Iknowthat
containalinktoyourmainsite.
□
MostHTMLerrorsdon'tcauseproblemswithsearchengines.Someerrors,however,canpreventsearchenginesfrom
Iknowthat
indexingyourwebsite.TheTop10OptimizercantellyouifawebpagehasHTMLerrors.
3thingsthatyoushouldconsider:
□
Yourwebpagesshouldbeoptimizedforsearchenginesbuttheyshouldalsolookattractivetohumanwebsurfers.Read
Iknowthat
'Conversionrateoptimization'tolearnhowtooptimizeyourpagesforrealpeople.
□
Wouldyoupreferyourwebsiteoveracompetitorwebsiteifyouwereapersonwhoisnotaffiliatedwithyou?Ifnot,you
Iknowthat
havetomakeyourwebsitemoreappealing.
□
Asinglespamelementcandestroyallotherefforts.Ifyourwebsitecontainsspamelements(hiddentext,cloaking,other
Iknowthat
shadytricks)thenallothereffortscanbeinvain.
4thingsthatyoushoulddo:
OptimizeasmanypagesofyourwebsiteaspossiblewiththeTop10Optimizer.Hidedetails...
Optimizeasmanypagesaspossible
Optimizedifferentpagesofyourwebsitefordifferentkeyphrases.Themorepagesofyourwebsiteyouoptimize,the
better.
Startwithverytargetedkeyphrasesthatconsistsofmanywords;forexample,"findinexpensivehotelsinMiami."
Whenyouhavetoprankingsforthesetargetedkeyphrases,proceedwithmoregeneralkeywordssuchas"hotelsin
Miami."
□
Optimizeyourpageswithaclearfocus
Ihavedonethat
Donotoptimizeasinglewebpageformorethanoneortwokeyphrases.Itismuchbetterifonewebpageishighly
relevanttoonekeyphrasethansomewhatrelevanttomanykeyphrases.
Ingeneral,targetedkeywordshaveamuchhigherconversionratethangeneralkeywords,i.e.youwillgetmore
saleswith"inexpensivehotelsinMiami"thanwith"hotels."
Donotchangepagesthatalreadyhavehighrankings
Ifapageofyourwebsitealreadyhashighrankingsforakeyword,donotoptimizethesamepageforanother
keyword.Optimizeanotherpageofyoursiteforanotherkeyword.
SubmityourwebsitetoGooglePlacesandmakesurethatyoursubmissioninformationcontainsalltheelements
thatareneededforhighrankingsinGooglePlaces.Readchapter'LocalSEO'fordetailedinstructions.
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□
Ihavedonethat
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Optimizeyourwebpagessothatthattheyturnasmanywebsitevisitorsaspossibleintobuyers.Detailscanbe
foundinthechapter'Conversionrateoptimization'.
Thenavigationallinksonyourwebsiteshouldcontainyourkeywords.Thepagesofyourwebsiteshouldbelinkedin
ameaningfulwaysothatsearchenginescancategorizeyourwebpages.
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□
Ihavedonethat
□
Ihavedonethat
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Linkbuilding
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Theimportanceofbacklinks
ThebacklinksthatpointtoyourwebsitebelongtothemostimportantrankingsignalsinthealgorithmsofGoogleand
Bing/Yahoo.Itisnotpossibletogethighrankingsonthesesearchengineswithoutgoodlinks.
Googlewillonlylistyourwebsiteintheirsearchresultsiftheyfindatleastoneotherwebsitethatlinkstoyoursite.
Higherrankingsandmorevisitors
1. Themoregoodbacklinksyourwebsitehas,thehigheritwillrankonGoogleandBing/Yahoo.
2. Yourwebsitegetsadditionalvisitorsthroughthelinksonothersites.Ifyourwebsitehas500linksfromother
websitesandeachsitesends3visitorsperdaytoyourwebsite,thenyou'llget1,500targetedvisitorsperday.
M anypowerfultoolsthathelpyoutogethigh-qualitybacklinks
SEOprofileroffersyoumanypowerfultoolsthathelpyoutogethigh-qualitybacklinkstoyourwebsite.Useallofthelink
buildingtoolsinSEOprofilertogetasmanydifferentgoodbacklinksaspossible.
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Theinfluenceofoutboundlinks
ThelinksfromyourwebsitetoothersitescanalsoinfluencethepositionsofyourpagesinGoogle'ssearch
results.
Thepositiveeffectoflinkstootherwebsites
Linkstootherwebsitesshowyourwebsitevisitorsthatyourwebsitecanbetrusted.Youwouldn'tsendvisitorstoother
pagesiftheycouldfindnegativeinformationaboutyourproductsorservicesonothersites.
Linkstoothersitesaddvaluetoyourwebsite;theyshowyourvisitorsthatyouhavenothingtohideandthatyouhave
confidenceinyourwebsite.Thewebsitestowhichyoulinkhelpyourwebsitevisitorstoputyourwebsiteintoalarger
context.
Ifyoulinktohigh-qualitysiteswithusefulcontent,websurferswillassociateyourwebsitewiththesehigh-qualitysites.
Ifyoudonotlinktootherwebsitesthenyousimplysendyourvisitorsbacktosearchengines.Ifyouofferyourwebsite
visitorslinkstoothersites,youcansendleavingvisitorstootherwebsitesthatcansendyoutheirvisitorsinreturn.
Carefullychosenlinkstooutsideresourcescanimprovetheexperienceofvisitorswhovisityourwebsite.
There'snoneedtoworry
Don'tbeafraidthatyoudrivepeopleawaybyofferinglinksonyourwebsite.Youeitherhaveinterestingcontentonyour
websiteoryouhavenot.Peopleeventuallywillleaveyourwebsite,nomatterhowinterestingyourwebsiteis.Evenyou
don'tvisityourownwebsiteallthetime.
Thenegativeeffectoflinkstootherwebsites
Linkstootherwebsitescanalsohaveanegativeeffect.Ifyoulinktowebsitesthatarespammers,thensearchengines
mightbanyourwebsitefromtheirsearchresults.
Useyourcommonsense:Ifawebsitelooksshadyoriftheoffersonthewebsitelooktogoodtobetrue(forexample:"Get
500linksperdaywithourautomatedsystem"),thendon'tlinktothatwebsite.
Thewebsitestowhichyoulinkcontributetotheimagethatwebsurfersgetaboutyoursite.Offeryourvisitorslinkstogood
websiteswithinterestingandrelatedcontent.Don'tbeafraidthatyoudrivevisitorsaway.
Give,andyoushallreceive
Thisistrueformanyaspectsoflifeanditalsoappliestowebsitepromotionandlinkbuilding.
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Highqualitylinks
It'snotenoughthatmanyotherwebsiteslinktoyoursite.Thequalityofthelinksisalsoimportant.20good
backlinksarebetterthan100low-qualitylinks.
Fivefactorsthatdefineahigh-qualitylink
1.Thelinkusesoneofyourkeywordsintheanchortext
Ifyouwanttogethighrankingsforthesearchterm"buybrownshoes,"ithelpsalotifthelinkstoyourwebsite
containthesewords.Thetextthatisusedtolinktoyoursite(the"anchortext")influencesthewordsforwhich
yourwebsitewillgethighrankings.
Theanchortextsinthelinkstoyourwebsiteshouldvary,buttheyshouldcontainthekeywordsforwhichyou
wanttogethighrankings.
2.Thelinkshouldcomefromarelevantpage
Linksfromrelatedwebpagesusuallyworkbetterthanlinksfromunrelatedpages.Linksfromunrelatedpages
won'thurtyourrankings,butGooglelikeslinksfromwebsitesthatarerelatedtoyoursbetter.
Arelatedpageisawebpagethathaslooselytodowiththetopicofyourwebsite.Ifyouhavereasonto
believethatthevisitorsofthewebpagemightbeinterestedinwhatyouhavetooffer,thentheotherpageisa
relatedwebpage.
3.Thelinkshouldgotoarelevantpageonyoursite
It'sokaytogetlinkstoyourhomepage.It'sbettertogetlinkstothepagethatismostrelevanttothelinked
anchortext.Iftheanchortextis"buybrownshoes,"thenyoushouldmakesurethatthelinkgoestoapage
thatdealswithbrownshoes.
Ifthelinktextmatchesthecontentofthelinkedpagesthenit'smorelikelythatyourwebpageisreally
relevanttothattermandit'smorelikelythatyou'llgethighrankingsforthatsearchterm.
Linkingtotherightpagealsoincreasestheuserexperience.Ifavisitorclicksona"buybrownshoes"link,it's
muchmorelikelythathe'llbuyonyoursiteifhegetsthecorrectpage.
4.It'sgoodifthelinkisfromanauthoritysite
LinksfrompageswithhighauthoritywillhelptoincreasetheGooglerankingsofyourwebsite.TheLink
InfluenceScore(LIS)inSEOprofiler'slinkbuildingtoolshelpsyoutojudgetheauthorityscoreofawebsite.
5.Thelinkshouldnothaveanofollowattribute
Thenofollowattributetellssearchenginesthattheyshouldnotfollowalink.Linkswiththatattributedon'thelp
yoursearchenginerankings.
ThebacklinkmanagerinSEOprofilerchecksthepagesthatlinktoyourwebsite,anditinformsyouwhenone
ofthepagesusesthenofollowattributetolinktoyoursite.
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Lowqualitylinks
Lowqualityinboundlinksarelinkthatwon'tincreasethesearchenginerankingsofyourwebpages.Inthe
bestcase,low-qualitylinkswon'thaveanyeffectatallonyourrankings.
Intheworstcase,low-qualitylinkswillhaveanegativeinfluenceontherankingsofyourpages.
Fourfactorsthatdefinealow-qualitylink
1.Thelinkusesthenofollowattribute
Linksthatcontainthenofollowattributemighthelpyoutogetdirecttrafficfromthewebsitewiththelink,but
theyareuselessforyoursearchenginerankings.ThenofollowattributeisaHTMLattributethathasbeen
introducedbyGoogle,YahooandBing.
Itallowswebmasterstomarklinksthatshouldnotbefollowedbysearchenginerobots.IfGooglefindsalink
withtherel="nofollow"attribute,Googlewillnotusethelinkasapositivesignalforthelinkedpage.
2.Thelinkisfromanautomatedlinkingscheme
Automatedlinkingschemesusuallypromisehundredsoflinksinaveryshorttimewithverylittlework.As
theselinkingschemeshavebeencreatedforthesolepurposeofcheatingsearchengines,searchengines
don'tlikethematall.
Allmajorsearchengineshaveemployeeswhoactivelyseekfortheselinkingschemes.Searchenginesknow
alllinkingschemesandlinksfromtheseschemesdon'thaveapositiveeffectonyoursearchenginerankings.
Worsethanthat,manysearchengineswillbanyourwebsiteifyoulinktoalinkingschemewebsite,because
theyconsideritspam.
Avoidtheseautomatedlinkingsystemsatallcosts!Usecommonsense:Ifyoucanfindtheautomatedsystem,
searchenginescanalsofindit.
3.Thelinkdoesn'tgodirectlytoyourwebsite
Somewebsitesdonotlinkdirectlytoyourwebsite.Theylinktoapageontheirownwebsitethatredirectsto
yourwebsite,forexample,"https://www.example.com/redirect.php?3152."
Youmightgetdirecttrafficthroughtheselinks,buttheywon'thelpyoursearchenginerankings.
4.Thelinkcannotbeparsedbysearchenginespiders
Searchenginespidersareverysimpleprograms.Ifthelinktoyourwebsitecannotbefoundeasily,chances
arethatthespiderswillignorethelinktoyoursite.Mostsearchenginespidershavedifficultywithlinksin
JavaScriptcode.Ifthelinktoyourwebsiteishiddenwithascriptinglanguage,searchenginespiderswon't
parseit.
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Theeffectofco-citation
Theeffectofco-citationisoftenoverlookedbysearchengineoptimizers.Theotherwebsitestowhichyourlinkpartners
linkcaninfluenceyoursearchenginerankings.
Here'sanexample:websites1,2,3and4alllinktothewebsitesA,B,CandD.AlthoughA,B,CandDdon'tlinktoeach
other,searchenginesthinkthatA,B,CandDarerelatedtoeachotherbecausethesamewebsiteslinktothem:
IfA,B,CandDarealllinkedfrom1,2,3and4theymightberelatedtooneanother,eventhoughtheydon’tdirectlylink
toeachother.IfA,B,CandDarealllinkedbymanyotherwebsites,theyhaveastrongrelationship.Themorewebsites
theyarelinkedby,thestrongertherelationship.
IfyourwebsiteiswebsiteA,youshouldmakesurethatwebsitesB,CandDarerelatedtoyoursite.
Co-citationandbadlinkpages
Supposeyouhaveawebsitesellingshoes.Ifyouarelistedonawebsitethatlinkstogamblingsites,viagrasitesandyour
shoestorethensearchenginesmightthinkthatyourwebsiteisrelatedtogamblingandviagra.
Thesearchengineslookatthelinkpagesandchecktowhichotherwebsitesthepageslink.Iftheotherpagesare
gamblingandviagrasitesthensearchenginesthinkthatyourwebsiteisalsorelatedtogamblingandviagra.
Thatmeansthatitmightbedifficulttogethighrankingsforsearchtermsthatareaboutshoes.
Co-citationandgoodlinkpages
It'simportantthattheotherlinksonthewebpagethatlinkstoyouarerelatedtoyoursite.Ifyou'relistedinthe"Shoes"
categoryofalinkdirectory,allwebsitesinthesamecategoryareusuallyalsoaboutshoes.Whensearchengineslookat
thispageandcheckthelinkstoothersites,theywillthinkthatyourwebsiteisrelatedtoshoes.
Thatmeansthatitwillbemucheasiertogethighrankingsforsearchtermsthatareaboutshoes.
Whatdoesthismeantoyourlinkcampaigns?
Whenyouexchangelinkswithotherwebsites,makesurethatthelinktoyoursiteisonapagethatlistsrelatedlinks.It's
notnecessarythattheotherwebsiteiscompletelyaboutyourtopic.It'sokayiftheotherwebsitehasasinglecategory
pagethatdealswiththetopicofyourwebsite.Thelinktoyourwebsiteshouldbelistedonthatpagethen.
Themorepagesoftheothersiteareaboutyourtopic,thebetter.Makesurethatthelinktoyoursiteisinagood
neighborhoodandthattheotherlinksarerelatedtoyours.
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Howtojudgethequalityofalinkingpage
Whenyoubuildlinkstoyourwebsite,youwantlastingresults.Itdoesnotmakesensetoinvestyourtimeinsearchengine
optimizationmethodsthatarejustaflash-in-the-pan.
Howdoyoujudgethequalityofawebsite?Whatisagoodwebsiteandfromwhichwebpagesshouldyougetlinks?
DonotfocusonGooglePageRankorsimilarmetrics
ManywebmastersonlywanttogetbacklinksfrompageswithaparticularPageRank.Whileyoucanusethismethod,itis
usuallyawasteoftimeanditmakeslinkbuildingmoredifficultthanitreallyis.
Ifawebsitehasanoverallhigh-qualitythenitdoesnotmatterifthepagewiththelinktoyourwebsitehasalowGoogle
PageRank:
Ifahigh-qualitywebsiteaddsanewpage,thenewpagewillhaveaninitialPageRankofzero.Nevertheless,the
pagecanstillbeverygood.
ApagethathasaPageRankofzerotodaycanhaveahighPageRanktomorrow.
IfonlypageswithahighPageRankhadachance,itwouldn'tbepossibletogetnewpagesinGoogle'sresultspage.
ExperienceshowsthatnewpagesappearinGoogle'sresultseveryday.
Inaddition,thePageRankthatGooglepubliclydisplaysisnottheactualPageRankthatGoogleusesinitsalgorithm,and
thePageRankvaluecanbemanipulated.
Commonsenseleadstolastingresults
Youdonotneedspecialmetricstojudgethequalityofawebpage.Whenyoufindawebpagethatcouldlinktoyoursite,
askyourselfthefollowingquestions:
Doesthelinkingpagelookgoodtotheaveragewebsurfer?
Doesthepagehaveinterestingcontent?
Isthecontentsomewhatrelatedtomywebsite?
Doesitmakesenseifthewebpagelinkstoyoursite?
Ifyoucananswerallquestionswith"yes,"thenyoushouldtrytogetabacklinkfromthatpage.Itdoesn'tmatterifthatpage
hasalowPageRank.
Googletriestoimitatecommonsensewithitsalgorithm.Ifyouusecommonsensetobuildyourlinksandfollowthetips
above,youmakesurethatthebacklinkstoyourwebsitewillcountinallfutureupdatesofGoogle'salgorithm.
Forexample,thehubfindertoolinSEOprofilercanhelpyoutofindtheserelatedwebsites.Usealllinkbuildingtoolsin
SEOprofilerasexplainedinthismanualtogetthebestpossibleresultsforyourwebsite.
Summary
Don'tfocusonmetricssuchasGooglePageRank.
Usecommonsensetodeterminethequalityofawebpage.
Buildinglinkswiththisapproachleadstolastingresults.
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SEOprofiler'sLinkProfiler
SEOprofiler'sLinkProfilerisapowerfulbacklinkanalysistool.Itenablesyoutoanalyzethefreshestbacklinksofany
website.Afreshbacklinkisabacklinkthathasbeenfoundwithinthelast90days.Thelinkcanbeolderbutithasbeen
activeduringthelast90days.Thatmeansthatyougetthelinksthatcurrentlyinfluencethepositionofawebsiteon
Googleandothersearchengines.
WhyisSEOprofiler'sLinkProfilerbetterthanotherbacklinkanalysistools?
Wesavethefreshest200,000backlinksforeachdomain.AllbacklinksthatareshownbySEOprofiler'sLinkProfiler
havebeenfoundduringthelast90days.Thishasseveraladvantages:
AllofthelinksthatyoufindwithSEOprofiler'sLinkProfilerareactivelinks.
Yousavetimebecauseyoudon'thavetodealwithoutdateddata.
Yougetthelinksthatreallyinfluencethepositionofawebsite.
Ifyouseemorebacklinksinanotherlinkanalysistool,itisverylikelythatthebacklinknumberthatisdisplayedon
theirwebsiteisnotthenumberoflinksthatyoucanactuallyaccess.Othertoolsalsolimitthenumberofdomains
thatyoucananalyze.WiththeLinkProfilertoolinSEOprofiler,youcananalyzeasmanydomainsasyouwant.
Inaddition,theLinkProfilertoolalsoshowsyoutheindustryofthelinkingwebsiteandthecategoryofeach
individuallink.Thatinformationenablesyoutogetamuchbetteroverviewofthelinksthatpointtoawebsite.
WhydoIsavetimewiththeLinkProfilertoolinSEOprofiler?
ThelinksthatyoucanfindwiththeLinkProfilertoolhavebeenfoundduringthelastfewweeksandthattheyarestill
active.Inotherwords,thesearethelinksthatinfluencethecurrentrankingsofyourwebpages.
Mostoftheotherlinkanalysistoolsalsolistlinksthatdonotexistanymore,inflatingthenumbers.Whileitisniceto
knowthatapageusedtolinktoyourwebsiteinthepast,itisnotreallyhelpful.
TheLinkProfilertoolinSEOprofilerhelpsyoutogetresults:
Whichwebpageslinktoyourwebsitenow?
Whicharethelinksthatinfluencethecurrentrankingsofyourpages,notthepreviousrankings?
Whichlinksarereallyimportant?
ThemaingoaloftheLinkProfilertoolistodeliveractionabledata.Ifyoudon'thavetodealwithlinksthatdonot
existanymore,youwillsavealotoftimeandyouwillgetthingsdonemorequickly.
Wheredowegetthebacklinkdatafrom?
WeuseourownbacklinkcrawlerstofindnewbacklinksontheInternet.Wehostmanyterabytesofdataandwe
employhundredsofserverstoofferyouthemostaccurate,mostdetailedandmostup-to-datelinkdatabase.
Ourwebcrawlerscontinuallyvisitwebpagesandindexthelinksonthesewebpages.Newbacklinksareaddedto
ourdatabaseevery5minutes.YougetaccesstoauniquebacklinkdatabasewiththeLinkProfilertool.
Whydootherbacklinkanalysistoolssometimesdisplayhighernumbers?
SEOprofilerconcentratesonfreshlinksandwesaveamaximumof200,000freshlinksperpage.Thesefreshlinks
areupdatedcontinually.AlllinksthatcanbefoundintheLinkProfilertoolhavebeenconfirmedwithinthelast90
days.Thelinkscanbeolderbuttheymusthavebeenactiveduringthelast90days.
Otherlinkanalysistoolsmightshowolderlinksthathavebeenremovedinthemeantime.
SEOprofilershowsyouthecurrentbacklinksthatinfluencetherankingsofyourwebpages.
Evenifthedisplayednumberislower,SEOprofilergiveyouaccesstomorebacklinks.
Youwillgetemailnotificationswhenyourwebcrawlersfindnewlinkstoyoursite.
Whatdothecolumnsonthelinkanalysispagemean?
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The'Results'pagethatyougetwhenyouenterawebsiteURLcontainsthefollowinginformation:
Factor
LIS:
Explanation
TheLinkInfluenceScore(LIS)showstheinfluenceofthelinksfromthewebsiteonthesearchengine
rankingsofthelinkedpages.ThehighertheLIS,thegreateristheinfluenceofalinkfromthewebsiteon
thesearchenginerankingsofthelinkedpage.TheLinkInfluenceScoreiscalculatedbasedonthequality
andthenumberoflinksthatpointtoawebsite.Thehigherthequalityoftheinboundlinks,thehigherthe
LinkInfluenceScore.Itrangesfromrangesfrom0-100%.
Pagetitle:
Thedisplayedpagetitleisthetitleofthewebpagethatlinkstotheanalyzedsite.Linksfromrelatedweb
pagestendtohaveabiggerinfluenceonthesearchenginerankingsofthelinkedpagethanlinksfrom
unrelatedwebpages.Thetitleofawebpageisusuallyagoodindicatorofthetopicofapage.
Linksource:
ThelinksourceistheURLofthepagethatlinkstotheanalyzedwebsite.
Industry:
Theindustryshowsthetopicofthelinkingwebsite.TheLinkProfilertooluses20differentindustriesto
categorizewebsites:
adult
computers
finance
media
Herearesome
advertising
consumer
food
real_estate
sampletopicsfor
apparel
education
health
sports
eachindustry:
beauty
entertainment
home
transportation
business
family
law
travel
adult:adult
entertainment,
nudism
advertising:ads,GoogleAdWords,marketresearch,marketing,MLM,PPC,promotion,public
relations,SEO,surveys
apparel:clothing,fashion,fur,handbags,hats,lingerie,shoes,wool
beauty:antiaging,Ayurveda,bodyart,cosmetics,diet,fragrances,fitness,hairdressing,manicure,
massages,meditation,perfume,piercing,plasticsurgery,tanningbooth,tattoos,weightloss,
wellness,yoga
business:B2B,career,cattle,changemanagement,chemicals,coaching,commerce,companies,
construction,consulting,distribution,economy,employment,energy,engineering,environment,
export,forestry,franchising,gas,humanresources,import,industrialgoods,jobsearch,
manufacturing,metal,mining,motors,naturalresources,office,oil,outsourcing,power,project
management,recruitment,recycling,smallbusiness,start-ups,trade,translation,utilities,
wholesale,wood,workfromhome,yellowpages
computers:anti-virus,blogs,computers,downloads,hardware,Internet,programminglanguages,
robotics,searchengines,socialnetworks,software,virtualreality,webdesign,webhosting
consumer:Applegadgets,auctions,B2C,batteries,bicycles,boutiques,consumerelectronics,
consumergoods,deals,gifts,glasses,householdproducts,jewelry,mobilephones,shopping,
smartphones,toys,watches,yacht
education:astronomy,biology,chemistry,college,education,highereducation,k12,language
learning,libraries,mathematics,museums,physics,research,schools,sciences,students,
universities
entertainment:acting,amusementparks,arts,books,cinema,circus,collectibles,costumes,
dancing,drinking,ebooks,festivals,gambling,games,hobbies,humor,hunting,movies,music,
musicinstruments,performingarts,photography,radio,recreation,songs,tickets,tv,videos,
YouTube
family:activism,animals,charity,children,church,community,culture,equalrights,funerals,
genealogy,marriage,pets,people,religion,wedding
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Factor
finance:accounting,banks,creditcards,insurances,loans,mortgages,saving,stockmarket
Explanation
food:agriculture,beverages,dining,eating,fruits,restaurants,tobacco,vegetables,vegetarianism,
wine
health:aids,alternativehealth,cancer,dentists,doctors,drugs,gynecology,health,hospitals,
medicine,nursing,pain,psychology,smoking,therapy
home:aircondition,antiques,architecture,cooking,decoration,doityourself,flowers,furniture,
garages,gardening,grills,homeimprovement,lamps,relocation,rural/urbanliving,vacuums
law:civilrights,courts,defense,government,justice,law,lawfirms,lawyers,legalservices,
politics,solicitors
media:abbreviations,archive,dictionary,events,journalism,magazines,maps,media,news,
newspapers,publishing,weather
real_estate:houses,realestate,realestateagents,renting,tenants
sports:badminton,basketball,boxing,climbing,cycling,darts,extremesports,football,handball,
hockey,icehockey,lacrosse,rodeo,rugby,soccer,squash,tennis,trackandfield,volleyball,
wrestling
transportation:airlines,boats,cars,GPS,logistics,motorbikes,railway,shippingservices,ships,
supplychain,tractors,trains
travel:accommodations,apartments,cruises,flights,holiday,hotels,travel,tourism,vacation
homes
Anchortext:
Theanchortextisthetextthatisusedtolinktotheanalyzedwebpage.
Linkcontext:
Thelinkcontextreferstothetopicoftheindividuallink(incontrasttothe'Industry'whichreferstothetopic
ofthewholewebsite).TheLinkProfilertooluses39differentcategoriestocategorizelinks:
Date:
affiliate
event
pr
tutorial
Thelinkcontext
article
footer
Q&A
video
"Standard"
award
forum
radio
whitepaper meansthatthe
blog
free
review
widget
linkdoesnot
classified
guestpost
shopping
wiki
fallintooneof
conference
interview
slide
yellowpages these
content
job
social
contest
linkexchange
software
coupon
news
sponsorship
directory
newsletter
submit
eBook
podcast
testimonial
categories.
Thedateshowsthedayonwhichwefoundthebacklink.Thatdayonwhichwefoundthebacklinkcanbe
differentfromthedayonwhichthelinkwasaddedtothelinkingwebsite.
Whyisawebpagethatlinkstoyoursitenotlistedinthereport?
Themorebacklinksthewebpagewiththelinktoyourwebpagehas,thequickerourwebcrawlerswillfindthe
backlinktoyoursite.
Ifabacklinkthatpointstoyourwebsitecouldnotbefoundbyourwebcrawlers,itislikelythattheimpactofthis
backlinkonyourwebsite'ssearchenginerankingsislow.Ourwebcrawlersvisitimportantpagesmoreoften.Less
importantpagesarealsoscannedbutthefrequencyislower.
Ifitisanewbacklink,itislikelythatthelinkwillbedetectedwiththenextupdate.Ingeneral,donotfocuson
analyzingyourexistingbacklinks.Focusongettingnewbacklinks.Gettingnewgoodbacklinkstoyourwebsitewill
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greatlyimproveyoursearchenginerankings.
Somebacklinkanalysistoolsmightshowhigherlinknumbersforsomewebsites.Ifyougetahighernumberwitha
differenttool,itislikelythatmanyofthereportlinksareoutdatedandbroken,anditislikelythattheothertoolwon't
allowyoutoaccessallofthereportedlinks.WiththeLinkProfilertoolinSEOprofiler,yougetmorebacklinksand
youcanaccessallofthereportedbacklinks.
WefocusonWesterndomains
Weareprivatelyheldcompanyandweoperatewithoutanyventurecapital.Wehaveinvestedalotoftime,moneyandexpertise
tobuildtheuniquelinkdatabasethatyoucanaccessintheLinkProfilertool.
OurmaintargetmarketsareNorthandSouthAmerica,Europe,Australia/NewZealand,IndiaandSouthAfrica.Storingthe
informationformillionsofChinese,Russianandsomeotherwebsiteswoulddramaticallyincreasethecostsforrunningour
servicewhileofferinglittlebenefittoourtargetgroup.Forthatreason,youcannotanalyzethebacklinksofChinese,Russian
andsomeotherdomainswittheLinkProfiler.Weapologizeifyourwebsitefallsinthiscategory.
Ifyouoryourcompetitorsdon'tdobusinesswithChina,RussiaandsomeotherAsiancountriesthenit'sverylikelythatthis
limitationwon'thaveaneffectonyourreports.ThebacklinkreportmightmissoneortwolinksfromChineseorRussian
websitesbutthevastmajorityofalllinkswillbefound.IfyouoperateinaWesterncountry,theLinkProfilertoolinSEOprofileris
therighttoolforyou.
HowtogetnewbacklinkstoyourwebsitewiththeLinkProfilertool
SEOprofiler'sLinkProfilercanhelpyoutounderstandthebacklinkstructureofawebsite.Itcanalsohelpyoutogetnew
backlinksthatpointtoyourwebpages.
DetailsonhowtobuildnewbacklinkswiththeLinkProfilertoolcanbefoundinthenextchapters.
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Dailylinknotifications
Keepingtrackofthelinksthatpointtoyourwebsitecanbeadifficulttask.That'swhywehaveaddedtheautomatic
backlinkmonitortoSEOprofiler.
Whenourwebcrawlersfindnewlinkstoyoursite,youwillgetanemailnotification(amaximumofoneemailperday).As
anSEOprofilermember,youwillgetthesemessagesautomatically.Youcanmanageyouremailsubscriptionsonthe
accountsettingspageinSEOprofiler:
Ifavailable,youwillgetadailynotificationmessagethatshowsthelinkstoyourwebsitethatourwebcrawlersfoundon
thatday:
linknotificationlist
WhenyouaddtheselinktothelinkmanagerinSEOprofiler(justclickthe'Add'buttontodoso),thelinkmanagerwill
regularlycheckifthesepagesstilllinktoyoursite.
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Howtoworkwithcompetitorlinks
Analyzingtheexistingbacklinksofyourwebsiteishelpful.Itismuchmoreimportant,however,togetnewbacklinkstoyour
website.SEOprofiler'sLinkProfilercanhelpyoutodothis.
Websitesthatlinktoyourcompetitorsarewebsitesthatshouldlinktoyourwebsite.TheLinkProfilercanhelpyoutofind
easylinktargets
Step1:EnterthedomainofacompetitorintheLinkProfiler
SearchGoogleforakeywordforwhichyouwanttogethighrankingsonGoogle.Writedownthedomainsthatarelistedin
Google'sregularsearchresults(i.e.theresultsthatarenotmarkedwithared'local'pin).
EnteroneofthesedomainsinSEOprofiler'sLinkProfilerandviewtheresultpage.TheLinkProfileroffersalotoffilters
thathelpyoutofindeasylinktargetsquicklyandeasily:
Step2:filtertheresultsbyindustryandcontext
Agreatfeaturethatotherbacklinkstoolsdonotofferisthefactthatthelinksarecategorizedbycontext.Forexample,itis
relativelyeasytogetlinksfromblogpages.Reviewwebsitesoftenlinktoyourwebsiteifyouofferthemproductsthatthey
canreview.Thereareseveralotherlinkcontextsthatyoucanselect:
Inadditiontothelinkcontext,thelinkingwebsitesarecategorizedbyindustry.Forexample,ifyourwebsiteisinthetravel
industry,itisusuallyadvisabletogetbacklinksfromothertravelwebsites.TheLinkProfilerhelpsyoutofindthese
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websites:
Step3:Addthepagetothelinkmanager
Clickthe'+Link'buttonnexttoalinktoaddapagetothelinkmanager.Thelinkmanagerwillautomaticallyretrievethe
contactinformationofthepagesothatyoucanquicklycontacttheowneroftheotherwebsite.
Tipsandtricks
AddallwebsitesthatcouldbegoodlinkpartnerstothelinkmanagerinSEOprofiler.
Contacttheownersofthesewebsitesandaskthemforalink.Tipsandtrickscanbefoundhere.
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Howtofindkeywordbacklinks
Thebacklinksthatpointtoyourwebpageswillhaveabiggerimpactonthesearchenginerankingsof
yourwebsiteifthelinkscomefrompagesthatarerelatedtoyoursite.
TheLinkProfilerinSEOprofilercanhelpyoutogetbacklinksfromwebsitesthatarerelatedtothe
topicofyoursite.WiththeLinkProfiler,youwillfind:
Webpagesthatarewillingtolinktootherwebsite.
Webpagesthatarecloselyrelatedtoyourtargetkeywords.
Step1:getthedomainsthathavehighrankingsforyourtargetkeywords
SearchGoogleforakeywordforwhichyouwanttogethighrankingsonGoogle.Writedownthedomainsthatarelistedin
Google'sregularsearchresults(i.e.theresultsthatarenotmarkedwithared'local'pin).
Forexample,ifyouwanttogethighrankingsforthekeyword"brownshoes",searchfor"brownshoes"onGoogleand
writedownthedomainsthatarelistedonGoogle'sfirstresultpage.
Step2:enterthesedomainsintheLinkProfilerandfiltertheresults
EnteroneofthesedomainsinSEOprofiler'sLinkProfilerandviewtheresultpage.Thenenterthetargetedkeywordinthe
'Anchortextcontains',"Pagetitlecontains'or'SourceURLcontains'editfieldandclickthe'Filterbacklinks'button:
Whyarethesepagesgoodlinkpartners?
Thepagesthatyoufindthroughthismethodwillhaveapositiveinfluenceonthesearchenginerankingsofyourwebsite:
Pagesthatcontainyourtargetedkeywordsinthewebpagetitle,theURLortheanchortextusuallyhaveaclose
relationtothetopicofyourownwebsite.
Thepageslinktoapagethathashighrankingsforoneofyourtargetedkeywords.Inotherwords,thepageshave
shownthattheyarewillingtolinktoothersites.
Thesewebsitesusuallyaregoodlinkpartnersandit'slikelythatthepageswillalsolinktoyoursiteifyourwebsiteis
relatedtothekeyword.
Tipsandtricks
Replicatingcompetitorbacklinkshelpsyoutoimprovetheoverallbacklinkstructureofyourwebsite.
Buildingkeywordbacklinkshelpsyoutoimprovetherankingsofyourwebsiteforyourkeywords.
Bothmethodscontributetotheperformanceofyourwebsiteonsearchengines.
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HowtooptimizeyourcurrentlinkswithSEOprofiler'sLinkProfiler
SEOprofiler'sLinkProfilercanhelpyoutooptimizetheexistingbacklinksofyourwebsite.Optimizingtheexistinglinksof
yourwebsiteisoneofthefastestwaystoincreasetherankingsofyourwebpages.
Howcanoptimizingyourexistingbacklinkshelp?
Theanchortextsthatareusedtolinktoyourwebpagesgreatlyinfluencesthepositionofyourpagesinthesearch
results.Forexample,itislikelythatawebpagewillgethighrankingsonGoogleandothersearchenginesforthekeyword
'bluewidgets'ifmanydifferentwebsiteslinktothepagewithanchortextsthatcontainthewords'bluewidgets'.
Astheanchortextsareveryimportant,generaltextssuchas'clickhere'or'moreinformation'shouldbeavoided.Itis
betterifthelinkstoyourwebsitecontainthekeywordsforwhichyouwanttogethighrankings.
Step1:Findbacklinkswithunhelpfulanchortexts
Tofindwebpagesthatlinktoyourwebsitewithgenericanchortextssuchas'clickhere',select'onlylinkswithunhelpful
anchortexts'inthe'Type'menuandclickthe'Filterresults'button:
Theresultpagewillonlyshowpagesthatlinktothewebsitewithoutanyanchortextorwithanunhelpfulanchortext.To
furtherfilterthesearchresults,youcanenterwordssuchas'click'inthe"Anchortextcontains"box:
Step2:Addthepagetothelinkmanager
Clickthe'+Link'buttonnexttoalinktoaddapagetothelinkmanager.Thelinkmanagerwillautomaticallyretrievethe
contactinformationofthepagesothatyoucanquicklycontacttheownerofthelinkingwebsiteandaskforachangeofthe
anchortext.
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Tipsandtricks
Iftoomanypageslinktoyourwebsitewithexactlythesameanchortext,Googlemightthinkthatthelinksareartificial.Considerthe
followingwhenyoutrytochangetheanchortextsthatpointtoyourwebsite:
Usedifferentanchortexts.Forexample'clickhereforinformationaboutbluewidgets','bluewidgetsandmore','bluewidget
site'.
Thelinksthatpointtoyoursiteshouldcontaindifferentkeywordsthatarerelatedtoyourbusiness:'bluewidgets','green
widgets','widgets',etc.Eachkeywordcanbeusedindifferentvariationsasmentionedabove.
Avoidexactmatchanchortexts.Itlookssuspiciousifmanywebsiteslinktoyourwebsitewithananchortextthatisapopular
keywordonsearchengines.
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TheLinkDisinfectiontool
TheLinkDisinfectiontoolhelpsyoutogetridofbacklinksthatcanharmtherankingsofyourwebpagesonGoogle.
SEOprofilerisatoolthatusesonlywhite-hatSEOmethods.IfyouhaveusedSEOprofilertopromoteyourwebsite,you
don'tneedtheLinkDisinfectiontool.
IfyouhaveswitchedtoSEOprofilerbecauseyourwebsitehasbeendamagedbyanotherSEOtooloranSEOservicethatusedshady
methodstopromoteyourwebsite,theLinkDisinfectiontoolcanhelpyoualot.
WhatexactlydoestheLinkDisinfectiontooldo?
Googledoesnotlikethefollowingbacklinktypes:
paidbacklinks
backlinksfromautomatedlinkingschemes
backlinksthathavebeencreatedbyautomatedtools
allotherartificialbacklinks
Ifmanyofthebacklinksthatpointtoyourwebsitefallintooneofthesecategories,itislikelythatGooglewillpenalizeyour
site.Inthiscase,youwillgetanotificationmessageinGoogleWebmasterTools.
IfyouhavereceivedanotificationfromGoogle,theLinkDisinfectiontoolcanhelpyoutocleanupyourbacklinkprofile.
TheLinkDisinfectiontoolanalyzesthebacklinksthatpointtoyourwebsiteanditfiltersthebacklinksthatmightbe
suspicious.
HowtoworkwiththeLinkDisinfectiontool
TheLinkDisinfectiontoolassignsariskscoretoeachlink.Thescorerangesfrom0to100%.Thehighertheriskscore,
themorelikelyitisthatthelinkhasanegativeeffectontherankingsofyourwebsite.
Ascorebelow65%meansthatthelinkisprobablyokay.Ascoreof65%orabovemeansthatyoushouldcheckthelink.
EveniftheLinkDisinfectiontoolassignsahighriskscoretoalink,itcanbethatthelinkisstillokay(althoughthat'snot
likely).
Dothefollowingtocleanupyourbacklinkprofile:
Step1:CheckthelinksthatarelistedintheLinkDisinfectiontoollist.
ClickalinkintheLinkDisinfectiontooltovisitthelinkingwebpage.Ifyoudon'twanttohavealinkfromthepage,clickthe
"Add"linktoaddthelinkasatoxiclinktothelinkmanager:
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Step2:Contacttheownersofthelinkingwebsitesandaskthemtoremovethelink.
Toxiclinksaremarkedinredinthelinkmanager.Theyalsohavearedbeakericoninsteadoftheregularwebsitefavicon.
Thelinkmanagercanhelpyoutogetthecontactinformationofotherwebsites.Usethe'ContactFinderPro™'featureto
getthecontactinformationofthelinkingsite.Thencontactthewebmasteroftheothersiteandaskthemtoremovethelink
toyourpage.
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Step3:SubmitbacklinkstoGoogle'sdisavowlinkstool
Somewebmasterswon'tremovethespammylinkstoyourwebsite.Inaddition,manyspamwebsitesdon'thaveanycontact
informationatall.Inthatcase,createadisavowlinksfileandsubmitittoGoogle.
TheLinkDisinfectiontoolinSEOprofilercancreatethedisavowlinksfileforyou.Google'sdisavowlinkstoolenablesyou
toinformGoogleaboutbacklinksthatyoudon'twant.Youcanusethattoolifawebsitedoesn'twanttoremovetheharmful
backlinktoyoursite.
OnlyuseGoogle'sdisavowlinkstoolifyoumust!
YouonlyhavetouseGoogle'sdisavowlinkstoolifyouspammedGooglewithartificiallinksinthepast.Ifyouhaven'tdonethat,you
don'thavetodisavowbacklinks.Itisnormalthatsomeofthebacklinksthatpointtoawebsitehavealowquality.
OnlyusethedisavowlinkstoolifGooglehaspenalizedyourwebsite.
Checkeverysinglelinktomakesurethatitreallyisabadbacklink.
Disavowinggoodbacklinkscanhaveanegativeinfluenceontherankingsofyourwebsite.
Ifyouhaven'treceivedapenaltynotificationfromGoogle,youdon'thavetodisavowbacklinks.
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TheLinkOpportunityFinder
Thelinkopportunityfinderisaneasywaytoquicklygetlinkstoyourwebsite:
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Enterashortkeywordthatisrelatedtoyourbusiness.Thekeywordshouldnotbetoospecific.Thenselecta
categoryandthelanguageinwhichyouwanttogetlinks.
Clickoneofthesupplementalwords.Thelinkopportunityfinderwillthensuggestwebsitesinthetablebelow.
Checkthelinksuggestions.Topreviewapage,clickthe'View'link
TheLIScolumnshowstheLinkInfluenceScoreofthelinkingwebsite.Thehigherthescore,thehighertheinfluence
ofalinkfromthatwebsite.
Clickthe'Add'buttontoaddawebsitetothelinkmanagerinSEOprofiler.
Usethelinkopportunityfinderwithmanydifferentkeywordsthatarerelatedtoyourbusinessandwithallofthecategories
thatarelistedinthepopupmenuatthetopofthepage.Thiswillquicklyresultinnewlinkstoyourwebsite.
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Thestarterbacklinks
ThestarterbacklinksinSEOprofilerwillhelpGoogleandothersearchenginestofindyourwebsitemorequickly.The
starterbacklinksaresortedbyLinkInfluenceScore.Allofthesesitesmakeitrelativelyeasytogetalinktoyoursite:
Clickthe'View'linktopreviewastarterbacklinkpage.
ThetableshowstheURLofthelinkingsite,theLinkInfluenceScore,theGooglePageRankandthelanguageofthe
link.Youcanalsoseeifyouhavetopayforalinkfromthesite.
Tosubmityourwebsitetothesite,clickthe'Submit'link.
Clickthe'Add'buttontoaddawebsitetothelinkmanagerinSEOprofiler.
Youcanchangethestarterbacklinkcategoryinthepopupmenuabovethetable.
Somecategoriesrequirespecialcontentforthesubmission.Clickthe'Howtocreatecontentforthesesites'panelto
learnhowtocreatethatcontent.
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TheStarterbacklinksmakeiteasytogetnewbacklinkstoyoursite.
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Thehubfindertool
Hubpagesarepagesthatlinktomanydifferentwebsitesaboutthesametopic.Gettinglinksfromhubpagesisimportant.
Ifawebsitelinkstoyourwebsiteandyourcompetitors,searchengineswillknowthatyourwebsiteisrelatedtoaparticular
topic.
Websitesthatlinktomanypagesthataresimilartoyourwebsitearewebsitesthatareverylikelytolinktoyourwebsite:
Ifyoudon'twanttoenterthedomainsofyourcompetitorsmanually,clickthe'Suggestcompetitors'link.
Enterakeyword,selectaregionandclickthe'Suggestcompetitorsandgethubsites'button.Youwillgetthe
followingresultspage:
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Thetopofthereportshowsthedomainswhosebacklinkshavebeenchecked.
Thetableshowsdomainsthatlinktoatleasttwooftheanalyzedcompetitordomains.Youcanalsoseehowthe
siteslinktothecompetitors(textlink,imagelink,etc.).
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Ifyouthinkthatthewebsiteshouldlinktoyoursite,clickthe'Add'buttontoaddawebsitetothelinkmanagerin
SEOprofiler.
Togetdetailsaboutthefoundhublinks,clickthetrianglenexttoahubsite.
Linksfromhubsiteshaveaverypositiveinfluenceonthesearchenginerankingsofyourwebpages.Thehubfinderin
SEOprofilerhelpsyoutogettheselinksasefficientlyaspossible.
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Theweeklybacklinkopportunities
Wecontinuallymonitorthebacklinksofthecompetitorsthatarelistedinthecompetitorwatchlistontheprojectoverview
page.Everyweek,youcanviewthenewbacklinksthatwehavefound:
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Usethefilterssettingstofindwebsitesthatmakeitrelativelyeasytogetalink.
Viewthelinkingwebpageandtheanchortextthatisusedtolinktoyourcompetitor.
Ifyouthinkthatawebsitecouldbeagoodlinkpartner,clickthe'Add'buttontoaddawebsitetothelinkmanagerin
SEOprofiler.
Howtoimprovethequalityoftheopportunities
Theopportunitiesarebasedonthewebsitesthatarelistedinthecompetitorwatchlistontheprojectoverviewpage.The
closerthesewebsitesarerelatedtoyourownwebsite,thebetterthebacklinkopportunities.
Editthecompetitorwatchlistontheprojectoverviewpageandmakesurethatthecompetitorwatchlistonlylistsclosely
relatedwebsites.
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Thelinkmanager
ThebacklinkmanagerinSEOprofilermakesitaseasyaspossibletomanageyourlinkbuildingactivities.Itworkslikethis:
1. YoufindnewwebsiteswiththelinkbuildingtoolsinSEOprofilerorwhilesurfingthewebandaddthemtothebacklink
managerbyclickingthe'Add'button.
2. Thebacklinkmanagerretrievesthecontactinformationoftheotherwebsiteandgetsadditionaldata.
3. Youcontactthewebmasteroftheotherwebsite.Thebacklinkmanagerkeepstrackoftheconversation.
4. Ifanotherwebsiteagreestolinktoyoursite,entertheURLofthelinkingpageinthelinkmanager.Thebacklink
managerregularlychecksifthebacklinkstillexistsandyouwillgetawarningwhenthelinkgetsremoved.
Here'sanoverviewofthebacklinkmanager:
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Clickthelinkpartnerdomaintoviewthedetailsforthatlinkpartner.
Thesquarenexttothedomainnameshowsyouifthewebsitestilllinkstoyoursite.Ifthelinkismissing,thesquare
willbered.
LinkInfluenceScoreandGooglePageRankenableyoutojudgethelinkpartnerquality.
Youcanspecifyalinkstatus(underreview,linkpurchased,etc.)andacontactstatus(waitingforreply,etc.).
Themetricsenableyoutojudgethequalityofthelinkpartner.
ThelinkmanagerinSEOprofileroffersthepowerfulContactFinderPro™feature.Youwillgetemailaddresses,
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phoneandfaxnumbers,Twitter,Google+andFacebookaccountsandmuchmorecontactinformationforthe
websitesinthelinkmanagerlist.
Thereareseveralcompanieswhowillchargeyouaheftymonthlyfeejustforthisfeaturealone.Fortunatelyforyou,
ContactFinderPro™isincludedinallSEOprofilerplans.
Whenyoucontactthelinkpartner,youcanaddthistothecontacthistory.Forexample,enter"Sentemailto
[email protected]"andclickthe'Add'button.Thecontacthistorywillshowthattextaswellasthedate.
ThebacklinkinformationfieldshowstheURLofthepagethatlinkstoyou.Thebacklinksarecheckedautomatically.
Ifyouwant,youcanaddyournotesaboutthelinkpartnerinthisfield.
Ifpossible,theContactFinderPro™featurealsogetsthepostaladdressofalinkpartner.Theaddressandamap
willbelistedinthisbox.
YoucanusethelinkbuildingtoolsinSEOprofilertothelinkmanager,youcanaddpageswhilesurfingthewebandyou
canaddlinksmanually.
Clickthe'Addlink'linkabovethelinkmanagerlistifyouwanttoaddlinksmanually:
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AddalistofURLsthatyouwanttoaddtothebacklinkmanager.Ifyouaddmorethan20URLsatonce,thelink
managerwillgetonlybasicinformationforeachsite.
Inthatcase,clickthe'Findmorecontactinformation'buttoninthelinkpartnerdetailstogetthemissinginformation.
Youcanassignalinkstatusandacontactstatustothenewlyaddedlinks.
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Ifyouwant,youcanaddasourcetothelinks,forexample,"importedfromexistinglinkspage."Thatenablesyouto
findoutwherethelinkscomefromwhenyouviewthemlater.
Ifyouonlywanttoviewlinkswithaparticularstatusoronlylinksfromaparticularwebsite,youcanfilterthelinks:
ThelinkmanagerinSEOprofilerhelpsyoutomanageyourlinkbuildingactivitiesasefficientlyaspossible.Contactthe
webmastersofthewebsitesinthelinkmanagerlistandaskthemforalinktoyoursite.
TrySEOprofilernowforFREE!
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Thelinkmanagerstep-by-step
Addingnewwebsitestothelinkmanagerisveryeasy.
Step1:addanewwebsitetothelinkmanager
AllofthelinkbuildingtoolsinSEOprofilerhasan'Add'buttonthatenablesyoutoaddawebsitetothelinkmanagerwitha
singleclick.Youcanalsoaddwebsitestothelinkmanagerwhilesurfingtheweb(seenextchapter).
Clickthe'Add'buttontoaddawebsitetothelinkmanager.Afterclicking,the'Add'buttonwillchangetoa'Show'button:
Clickthe'Showbutton'toviewthenewlyaddedwebsiteinthelinkmanager.
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Step2:contacttheotherwebsite
Whenyouaddanewwebsitetothelinkmanager,weautomaticallyretrievecontactinformationforthesite.Youcanview
thatinformationinthe'Contacts'box:
Tocontacttheotherwebsite,clickonthearrowbuttonnexttoanemailaddress.Youremailprogramwillopenablank
messagetothataddress,andanewentrywillbeaddedtothecontacthistory:
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Asktheadminoftheotherwebsiteforalinktoyoursiteandyou'redone.It'saseasyasthat.Managingyourbacklinksis
veryeasywiththelinkmanagerinSEOprofiler.
Aftergettingthelinkfromtheotherwebsite,thelinkmanagerwillregularlycheckiftheotherwebsitesstilllinktoyoursite,if
theyhaveaddedtherel=nofollowattributetothelinks,etc.
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Howtoaddwebsiteswhilesurfingtheweb
It'seasytoaddwebsitestotheLinkManagerinSEOprofilerwhilesurfingtheweb:
1. Dragthisbuttontothebookmarks/favoritesbarinyourwebbrowser:
AddlinktoSEOprofiler
2. Surftheweb.Ifyoulikethewebpagethatyou'revisiting,clickthe"AddtoLinkManager"linkinthebookmarksbar
ofyourwebbrowsertoaddthepagetotheLinkManagerinSEOprofiler.
Youcanalsogetaquickanalysisofawebsitewhilesurfingtheweb:
1. Dragthisbuttontothebookmarks/favoritesbarinyourwebbrowser:
Analyzethissite
2. Surftheweb.Ifyouwanttogetthebacklink,GooglerankingsandGoogleAdWordsinformationofawebsite,click
the"Analyzethissite"linkinthebookmarksbarofyourwebbrowser.
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Howtocontactotherwebmasters
Whenyoucontactthewebmastersofotherwebsites,youmustmakesurethatyourmessagedoesn'tlooklikespam.The
followingtipswillhelpyoutoincreasetheresponserateofyourlinkexchangerequests:
8thingsyoucandotogetmorereplies
1.Don'trequiretoomuchactionfromtheotherwebmaster.
Somepeoplewritelinkexchangemessagesthatreadlikethis:"Ifyouwanttoexchangelinkswithus,clickthis,gohere,
andfilloutthistomakearequest."
Rememberthatyouasktheotherwebmasterandnottheotherwayaround.Linktotheotherwebsitefirstandtellthe
otherwebmasterwherehecanfindthelink.
2.Don'tteachtheotherwebmasteraboutsearchengineoptimization.
Don'ttelltheotherwebmasterhowgreattheeffectofalinkexchangewillbeforthesearchenginerankingofbothweb
sites.Theotherwebmasterprobablyknowsthisanyway.Somepeopledon'tliketobetaughtinanemailmessagethey
didn'trequest.
3.Keepyouremailmessageshort.
Don'tboretheotherwebmasterwithlongemailmessages.Comestraighttothepoint,telltheotherwebmasterwherehe
canfindhislinkandwherehecanfindeasytousecopy/pastecodeforthelinktoyoursite.
4.Don'taskforalinkiftheotherwebsiteistotallyunrelatedtoyoursite.
Manywebmastersdon'tlikeitwhentheyreceivearequestfromatotallyunrelatedwebsite.Mostpeoplewillonlylinkto
anotherwebsiteiftheotherwebsitehassomethingtoofferfortheirvisitors.Onlywritetorelatedwebsites.
5.Linktotheotherwebsitefirst.
Makesurethatyoulinktotheotherwebsitebeforeaskingforalinkback.Whyshouldtheotherwebmasterlinktoyouif
youhaven'tbotheredtolinktohimfirst?
TelltheotherwebmasterwherehecanfindhislinkandmakesurethattheURLiscorrect.
6.M akesurethatyourwebsitehasaprofessionaldesign.
It'sveryimportantthatbothyourwebsiteandyourlinkpageshaveaprofessionaldesign.Yourcompanyshouldn'tlook
likeadubiousshop.Professionalsitedesignisveryimportantforthesuccessofyourlinkingcampaign.
7.Bepoliteandhumble
Don'tpraiseyourownwebsite.It'senoughtomentionyourwebsiteURLandtoexplainwhatbothyoursiteandthelink
partner'swebsitehaveincommon.
Don'tusesuperlativesormorethanoneexclamationmarkinyouremailmessage.Donotuse"salestalk"inyourlink
exchangemessage,forexample,listing5-10benefitstothepotentiallinkpartner.
8.Don'tusefreeemailaddresses.
Donotuseafreeemailaccount,forexample,"[email protected]".Itmakesyourlinkexchangemailseemlikeaspammail.
Inshort,reallydovisitthepotentiallinkpartner'swebsiteandwriteashortandpersonalletter.
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5tips:howtoconvincewebmastersthattheyshouldlinktoyoursite
Howdoyouconvincethewebmastersofotherwebsitesthattheyshouldlinktoyourwebsite?Herearefivetipsthatwill
helpyou:
1.Offersomethinginreturn
Theeasiestthingthatyoucouldofferisalinkinreturn.Notethatnotallwebmasterswanttoexchangelinks.
Therearemanythingsthatyoucouldofferinexchangeforalink.Thiscouldbeadiscountforyourproducts,anadon
yourwebsiteorevenasimplehint.
Ifyoufindabrokenlinkonawebsite,informthewebmasteraboutthelink.Tellhimthatyourownwebsitemightbeagood
replacementforthebrokenlink(ifitis).
2.Askyourcurrentlinkpartners
Ifanotherwebsitealreadylinkstoyouthentheymightaddanotherlinktoadifferentpageonyourwebsite.
Gettingasecondlinkfromexistinglinkpartnersismucheasierthangettingnewlinksbecauseyoudon'thavetoexplain
yourselfanymore.Theotherwebmasteralreadyknowsyouandyoursite.
3.M akefriendswithpeoplefromyourindustry
Networkingcanhelpyoutogetlinkstoyourwebsite.Thisworksbestwithblogsthatarerelatedtoyourwebsite.
Contacttheblogownersandcomplimenttheirsites.Donotaskforalinkinyourfirstcontact.Whenyou'veagood
relationshipwiththeblogowner,youmightinformhimorheraboutanewproductoranewarticlethatyou'vewritten.
Chancesarethatyou'llgetalinkfromtheblogthen.Theselinksfromrelatedblogshaveagreatimpactonthepositionof
yourwebsiteinGoogle'ssearchresults.
4.Showthatotherwebmastersalreadylinkedtoyourwebsite
It'seasierforpeopletodosomethingiftheyseethatotherpeoplehavedonethesamethingbefore.Ifmanyother
websiteslinktoyourwebsite,youcouldmentionthisinyourlinkrequest.
Ifawellknownwebsitementionedyoursite,that'sevenbetter:"AsyoumighthaveseenonNYTimes.com,we'vepublished
anewproduct.Thismightbeinterestingtothevisitorsofyourwebsite."
5.Offersomethingthatotherpeopledon'thave
Thisistheeasiestwaytogetlinks.Ifyouhaveareportwithground-breakingnewinformationorsomethingthat'svery
interestingandonlyavailableonyourwebsite,thenitwillbeveryeasytogetlinkstothepagethatcontainsthat
information.
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Checklist
Beforeyouproceedwiththenextstep,makesurethatyoucantickallboxesinthechecklistbelow:
5thingsthatyoushouldknow:
□
BacklinksarethemostimportantrankingfactorforGoogle,Bingandothermajorsearchengines.Withoutgoodbacklinks,
Iknowthat
youcannotgethighrankings.
□
Inadditiontothequantityofthelinks,thequalityofthelinksisimportant.Abacklinkfromahigh-qualitywebsiteisbetter
Iknowthat
than10backlinksfromlow-qualitysites.
Thebacklinksthatpointtoyourwebsiteshouldcontainthekeywordsforwhichyouwanttogethighrankingsintheanchor
□
text(thelinkedtext).Themorelinksthatpointtoyourwebsitewithaparticularkeywordintheanchortext,themorelikelyit
Iknowthat
isthatyourwebsitewillgethighrankingsfortheykeywords.
Somepeopledon'twanttoexchangebacklinks.Inthatcase,youcanofferthewebmastersomethingelseinexchangefor
alinktoyoursite.Herearesomesuggestions:
I'llgiveyouareferralifyougivemealink.
I'llgiveyouexclusivityinanareaforthereferralsifyougivemealink.
□
I'llplaceyournumberandcompanynameonmydirectoryifyougivemealink.
Iknowthat
Yoursiteisbrokenandhereishowtofixit.
(Forexample,brokenlinks,outdatedCMS,securityissues,etc.)
Iwillwriteanarticleforyouonthesubjectofyourchoiceifyougivemealink
I'mrunningacompetitionforpeopleinyourniche-wouldyoumindadvertising?
Tokeepanaturalbacklinkprofile,theanchortextsofthelinksthatpointtoyoursiteshouldvary.Donotoverusethesame
□
anchortext.Varythetextsthatareusedinlinkstoyourwebsite,butmakesurethattheanchortextscontainkeywordsthat
Iknowthat
arerelatedtoyoursite.
6thingsthatyoushoulddo:
Thefastestwaytoimprovethebacklinkstructureofyourwebsiteistoimprovetheexistingbacklinksofyoursite.Use
theLinkProfilertooptimizethelinksthatalreadypointtoyourwebsite.
Websitesthatlinktoyourcompetitorsarewebsitesthatcouldalsolinktoyourwebsite.UsetheGetcompetitor
backlinkstooltofindwebsitesthatwilllinktoyoursite.Thetoolshowsyouthewebsitesthatarelikelytolinktoyour
site.
Ifyouwanttogethighrankingsforaparticularkeyword,youneedmanybacklinksthatcontainthekeywordinthe
anchortext.TheGetkeywordbacklinkstoolshowsyouwhichwebpagesarewillingtolinktoothersiteswithyour
targetkeywords.
UsetheHubFindertooltofindwebsitesthatlinktoatleasttwoofyourcompetitors.Itisverylikelythatwebsitesthat
linktomorethanoneofyourcompetitorswillalsolinktoyourwebsite.
TheLinkOpportunityFindertoolgenerateswebsearchesthathelpyoutofindwebsitesthatwilllinktoyoursite.Use
thattooltogetadditionalbacklinks.
Ifyouhaveanewwebsite,theStarterBacklinkshelpyoutoquicklygetlinksfromwebsitesofaparticularcategory.
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□
Ihavedonethat
□
Ihavedonethat
□
Ihavedonethat
□
Ihavedonethat
□
□
Ihavedonethat
Ihavedonethat
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Socialmedia
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Theinfluenceofsocialmedia
SocialmediasitessuchasFacebook,Google+andTwitterareverypopular.Ifyourwebsiteismentionedonthesesites,
yourwebsitewillgetnewvisitorsandoftenbetterrankingsonsearchengines.
Socialmediasitesarewebsitesthathavebeendesignedfordiscussionandsharinginformationamongusers.Thesesites
canhelpyoutoreachnewclientsandtheycanalsohelpyoutobuildrapportwithourcurrentcustomers.
ThemostimportantsocialmediasitesareFacebook,Google+,LinkedInandTwitter.Ifyourwebsiteismentionedonthese
sites,thiswillhaveseveraleffects:
Yourwebsitewillgetdirectvisitorsfromthesocialmediasites.
Yourwebsitewillappearinthereal-timesearchresultsforrelatedkeywords.
YoushowGoogleandothersearchenginesthatpeopletalkaboutyoursite.Thiscanleadtoaranking
boost.
YourwebsitewillbeshowninthepersonalizedGooglesearchresultsofpeoplewhoarefriendsof
peoplewho"Liked"yoursiteonFacebookormentioneditonTwitter.
Withmentionsofyourwebsiteonsocialmediasites,youwillgetdirectvisitorsfromthesesitesandyouwillgetvisitors
throughimprovedrankingsonGoogleandothersearchengines.
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TheSocialNetworkMonitor
TheSocialNetworkMonitorinSEOprofilerenablesyoutokeeptrackofconversionsaboutyourcompanyandyour
productsonsocialnetworks.
Protectyouronlinereputation
IssomeonetalkingaboutyourcompanyontheInternet?Arethepositiveornegativereviewaboutyourproducts?The
socialmediainboxinSEOprofilerhelpsyoutoreactasquicklyaspossible:
Trackkeywords,blogsandQ&Aquestions
EnterkeywordsthatarerelatedtoyourcompanyintheSocialNetworkMonitorandthesocialmediainboxwillautomatically
showtweetsandquestionsthatarerelatedtothesekeywords:
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ComprehensiveTwitterintegration
TheSocialNetworkMonitorgivesyouquickaccesstotweetsthatcontainyourmonitoredkeywords,yourowntweets,
tweetsfrompeopleyoufollow,andTwittermentions.Youcanreplytothesetweetsdirectlyfromthemonitor.Ifyouwant,
youcanevenaddemojiiconstotweetsthatyousendfromthesocialmediainbox.Twitterwilldisplaytheemojiiconsas
colorfulimagesinyourtweet:
YahooAnswers
AnsweringquestionsthatarerelatedtoyourbusinessonYahooAnswerscandrivealotofnewvisitorstoyourwebsite.
TheSocialNetworkMonitorautomaticallyscansYahooAnswersforquestionsthatarerelatedtoyourcompanyandyour
products.
Ifyouanswerthesequestions,yourwebsitewillbenefitfromadditionalvisitors,betterbrandrecognitionandincreased
searchenginerankings:
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M onitoryourfavoriteblogs
TheSocialNetworkMonitoralsoenablesyoutomonitoryourfavoriteblogs.Directlyreplytointerestingposts,tweetthe
bestblogpoststoyourfollowers,andmore.
Comprehensivefilters
Findthemostpopulartweetsbysortingthembytheamountofretweetsorfavorites,onlyfindmessagesthatcontain
particularkeywords,getthemessagesfrompeoplewhohavethemostfollowers,sortthemessagesbysentimentandfind
particularauthors.ThecomprehensivefiltersintheSocialNetworkMonitorhelpyoutodothingsasefficientlyaspossible.
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Thesocialperformancechecker
ThesocialperformancecheckerinSEOprofilercheckshowoftenthehomepageofawebsitehasbeensharedonsocial
mediasites.
Thetoolsenableyoutocreatereportsforyourclients.
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Checkglobalsocialtrends
TheglobaltrendspageenablesyoutochecktrendingtopicsonTwitter.Ifyoutweetaboutatrendingtopic,chancesare
thatmorepeoplewillseeyourtweet:
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Youcanclickawordinthewordcloudtoviewthetweetswiththathashtag.
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Howtogetmentioned
Mentionsofyourwebsiteonsocialmediawebsitescanpositivelyinfluenceyoursearchenginerankings,andtheycanalso
delivertargetedvisitorstoyourwebsite.
Forthatreason,youshouldmakeitaseasyaspossibleforyourvisitorstomentionyourwebsiteonFacebook,Google+,
LinkedInandTwitter.
1.HowtogetFacebookmentions
TheeasiestwaytogetmorementionsonFacebookistoadda"Like"buttontoyourwebsite:
WhatdoesaFacebook"Like"buttondo?
Whenavisitorofyourwebsiteclicksthe"Like"buttonyoursitethentheFacebookprofileofthatpersonwillshowthathe
orshelikesyoursite.Thelinkusuallyshowsupas"RecentActivity"ontheFacebookwalloftheperson.
Whyshouldyouadda"Like"buttononyourwebsite?
1.Youaddcredibilitytoyourwebsitecontent
Ifmanyotherpeoplehaveclickedthelikebuttononyourwebsite,peopletendtotrustyourwebsitemore.
Supposeyouwerelookingforanicecreamconeandcameacrosstwoshopssidebyside,onewithalineoutthedoorand
theotherthatwasempty,whichonewouldyoubedrawnto?
Peoplearealotmorelikelytointeractwithyourwebsiteiftheyseeothersalreadydoingit.TheFacebook"Like"button
canshowthenumberof"likes."
2.Youbenefitfromword-of-mouthadvertising
Whensomeoneclicksthe"Like"buttononyourwebsite,yourwebsitewillappearinthatperson'sFacebooknewsfeed.
Everyonewhoisincludedinthatperson'sFacebookfriendslistwillbeabletoreadthatnewsfeed.Iftheyclickonthelink
thatleadsbacktoyourwebsiteandhitthe"like"buttonaswell,youwillcreateaword-of-mouthavalanche.
3.Youwillgetmanynewwebsitevisitors
TheaverageFacebookuserhasatleast100friends.Ifonlyafewofthefriendsofthepersonwhoclickedthe"Like"button
alsoclickthe"Like"buttononyourwebsite,youwillgetmanynewwebsitevisitors.
2.HowtomakesurethatyourwebsiteismentionedonTwitter
SimilartoFacebook's"Like"button,Twitteroffersa"Tweet"buttonthatenablesyoutoofferyourwebsitevisitorsaneasy
waytotweetaboutyourwebsite.
WhatdoesaTwitter"Tweet"buttondo?
The"Tweet"buttonenablesyourwebsitevisitorstoshareyourwebsitewiththeirfollowers.
Whyshouldyouadda"Tweet"buttontoyourwebsite?
1.Word-of-mouthadvertising
TheTweetthatyourwebsitevisitorssentaboutyoursitewillbeseenbythefollowersoftheTwitteruser.
2.ImprovedvisibilityonGoogleandothersearchengines
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Googleandothersearchenginesdisplayreal-timeresultsonthesearchresultspages(forselectedkeywords).Ifyour
websiteisoftenmentionedonTwitter,itwillappearintheseresults.
3.Improvedsearchenginerankings
ItseemsthatGoogleisusingthenumberofmentionsonTwitter(andothersocialmediasites)asarankingsignal.Ifa
websiteismentionedoftenonsocialmediasites,Googlemighttrustthatwebsitemore.Trustedwebsitesgethigher
rankings.
3.HowtomakesurethatyourwebsiteismentionedonLinkedIn
IncontrasttoFacebook,LinkedInisforbusinessandprofessionalnetworking.YourLinkedInprofilesummarizesyour
currentandpreviousprofessionalexperience,yourcompanyanditsindustryandaffiliates,youreducationalbackground,
andanywebsitesyouownorareaffiliatedwith.
Byprovidingthistypeofprofessionalinformation,youcanthenconnectwithcolleagues,clientsandpartnersonLinkedIn.
WhatdoesaLinkedIn"Share"buttondo?
The"Share"buttonenablesyourwebsitevisitorstoshareyourwebsitewiththeirbusinessnetwork.AsampleLinkedIn
buttoncanbefoundatthebottomofthispage.
WhyshouldyouaddaLinkedIn"Share"buttontoyourwebsite?
1.It'sgoodforyourbusiness
LinkedInisabusinessnetwork.IfyourwebsiteissharedonLinkedIn,itwillbeseenbyprofessionalpeoplewhomightbe
interestedinyourproductsandservices.
2.Itenhancesthecredibilityofyourwebsite
Ifyourwebsiteissharedbyprofessionalbusinessusers,thiswillhaveapositiveeffectonthecredibilityofyourwebsite.
4.HowtogetmentionedonGoogle+
Google's+1buttonisnewerthanthebuttonsofFacebook,LinkedInandTwitter.ItissimilartoFacebook's'Like'button.
WhatdoesaGoogle+1buttondo?
TheGoogle+1buttonenablesyourwebsitevisitorstoshareyourwebsitewiththeirfriendsonGoogle'ssocialnetwork.
Googlealsoshowsthe+1buttononitsresultspages.
WhyshouldyouaddaGoogle+1buttontoyourwebpages?
1.Itaffectsyourrankings
Thenumberof+1clicksinfluencesthepositionofawebpageinGoogle'ssearchresults.Themoreuniqueclicksapage
gets,thebettertherankings.
2.YourwebsitewillbeseeninGoogle'ssocialnetwork
ClicksonyourGoogle+1buttonswillbeshownintheGoogle+profilesofthepeoplewhoclickedonyourlink.Youmight
getadditionalwebsitevisitorsthroughthesementionsinGoogle'ssocialnetwork.
5.Othersocialmediasites
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InadditiontoFacebook,LinkedIn,GoogleandTwitter,therearemanymoresocialmediasites.Thesesitesaren'tas
important,buttheystillcanhelpyoutogetmorewebsitevisitors.
Theeasiestwaytosupporttheseadditionalsocialmediasitesistoadda"Share"buttontoyourwebpagesthatoffers
quickaccesstomultiplesocialsites.
Whyshouldyouadda"Share"buttontoyourwebpages?
1.Yourwebsitegetsadditionalexposure
NotallofyourwebsitevisitorsmightuseTwitterandFacebook.Someofthemmighthaveanaccountatanothersocial
mediawebsite.A"Share"buttonmakesurethatthesevisitorsalsocanshareyoursite.
2.Visitorsfromdifferentcountriesusedifferentsites
Adynamic"Share"buttonmakessurethatvisitorsfromGermanygetthemostpopularsocialmediasitesfromGermany,
whilevisitorsfromtheUSAgetthemostpopularsocialmediasitesfromtheUSA,etc.
3.Youwillgetnewbacklinks
Socialmediawebsitesusuallyaddbacklinkstoyourwebsitewhenyouwebsiteissharedbyauserofthe
socialmediasite.Thesebacklinkscancontributetothesearchenginerankingsofyoursite.
6.Howtoaddthesebuttonstoyourwebsite
Addingthesebuttonsisrelativelyeasy.YoujusthavetoinsertasmallHTMLcodesnippetonyourwebpages:
OfficialFacebookinstructions
OfficialTwitterinstructions
OfficialLinkedIninstructions
OfficialGoogle+1instructions
InsteadofaddingthecodeforFacebook,Google,Twitterandothersocialmediawebsitesmanually,youcanalsouse
servicesthatmanagethesebuttonsforyou:
AddThis
ShareThis
AddToAny
Theseservicesmakeitveryeasytoaddsocialmediabuttonstoyourwebsite.
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Checklist
Beforeyouproceedwiththenextstep,makesurethatyoucantickallboxesinthechecklistbelow:
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3thingsthatyoushouldknow:
Socialmediamentionscontributetotherankingsofyourwebsite.Forthatreason,youshouldaddsocialmediabuttonsto
yourwebsite.
IfyouhaveaFacebookpage,the'Likes'thatyourFacebookfanpagegetsdonotinfluencethepositionofyourwebsite.
The'Likes'onlycountfortheFacebookpage.
Socialmediaisonlyonefactor.Youalsoneedoptimizedwebpagecontentandgoodbacklinkstogethighrankings.
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Resultchecking
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Therankingmonitor
TherankingmonitorinSEOprofilerisapowerfultoolthathelpsyoutomonitoryourrankingsonGoogle,YahooandBing:
Theoverviewpagecontainsthemostimportantinformationaboutyourrankings.Clicktheotherpagestogetthe
detailsaboutyourrankings.
Thistableshowsthemostimportantdataaboutyourrankingsonaparticularsearchengine.
Thekeydataboxesshowyouataglanceifyourrankingshaveimproved.
TheVisibilityscoreshowshowwellyourwebsiteisrankedonsearchenginesforthecheckedkeywords.
Foreveryranking,therearepoints.Firstplacerankingsgetthemostpoints,position50givesonlyonepoint,no
rankinggivesnopoints.
Avisibilityscoreof100%meansthatyouhavefirstplacerankingsonallthreesearchenginesforallofyour
keywords.
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Clickthelinksatthebottomtochangethesettingsoftherankingmonitor.
Detailsabouteverysinglekeyword
The'Allkeywords'pageshowstheexactrankingsthatyouhaveforyourkeywords:
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Thechartsonthetopshowyouthedistributionofyourrankingsandthechangesofyourrankingscomparedtolast
week.
Thekeywordtableshowsthekeywordforwhichyourwebsiteislisted,thepositionofyoursiteonGoogle,Yahoo
andBingforthatkeywordandtherankingchangecomparedtolastweek.
Youalsogetthenumberofmonthlylocalsearchesforthekeywords.
Clickakeywordinthelisttogetthedetailsforthatkeyword.
Therankingprogressionchartshowsthepositionofyourwebsiteforthekeywordsincewestartedtomonitorthe
positionofyourwebsiteforthatkeyword.
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Thestatisticsshowthebestandtheworstpositionofyourwebsiteforthatkeywordandtheaverageposition.
Theresultsnippetsshowyouhowyourwebsiteislistedonsearchenginesforthekeyword.
Thecompetitorstableatthebottomshowsyouwhichofthecompetitorsthatyoumonitorarealsolistedforthat
keyword.
Clickthe'Addkeywords'buttonatthetopofthepagetoaddnewkeywordstotherankingmonitor:
Enteralistofkeywords(oneperline).
Selecttheregioninwhichthekeywordsshouldbechecked.Forexample,ifyouwanttoknowtherankingsofyour
websiteonYahoo.co.uk,select'English-GreatBritain'.
Ifyouwanttochecktherankingsthataredisplayedinaparticularcity,enterthecityname.
Ifyouwanttoviewonlysomeofthekeywords,clickthe'Search,filterandsortthelist'linkabovethetable:
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Keepaneyeonyourcompetitors
TherankingmonitorinSEOprofileralsochecksthepositionsofyourcompetitorsforyourkeywords:
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Thecompetitorsummaryshowsyouhowmanyrankingsyourcompetitorshaveforyourkeywordsandthechanges
tolastweek.
Foreachcompetitor,yougetthevisibilityscoreonGoogle,YahooandBing.Thehigherthevisibilityscore,the
bettertherankings.
Inadditiontothesummarytables,yougetdetailsabouttherankingsofyourcompetitorsoneachsearchengine.
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Rankingopportunities
Therankingopportunitiespageintherankingmonitorshowskeywordsforwhichyoucangetmanymorewebsitevisitors:
Therearethreecategoriesinthe'Opportunities'page:first-placeopportunities,top3opportunities,first-page
opportunities.
Thetableshowsthesearchengineonwhichyourwebsiteislisted,thepageofyourwebsitethatislistedandthe
keywordforwhichyourwebsiteislisted.
Thiscolumnshowsthemonthlynumberoflocalsearchesthateachkeywordgets.
ThePotentialTrafficIncrease(PTI)columnshowsthepotentialtrafficincreaseifyoumanagetoimproveyourweb
pagesothatitreachesthefirstpage,thetop3orthetopspot.
ThePotentialAdditionalVisitors(PAV)columnshowsyouthenumberofadditionalvisitorsthatyourwebsitewillget.
Therankingopportunitiesenableyoutoinvestyourtimewisely.Byfocusingonthekeywordsthatdeliverthegreatest
trafficincrease,youwillgetabiggerreturnoninvestment.
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Rankingalerts
Therankingalertsintherankingmonitorinformyouwhensomethingremarkablehappens:
Therearethreecategoriesinthe'Opportunities'page:positivealerts,negativealertsandunsuccessfulkeywords.
Thetableshowsthesearchengineonwhichyourwebsiteislisted,thepageofyourwebsitethatislisted,the
keywordforwhichyourwebsiteislistedandthereasonforthealert.
Clickthe'Top10'buttontooptimizethepageforhigherrankings.
Therankingalertshelpyoutokeeptrackofimportantchangesinyoursearchenginerankings.
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RankingmonitorFAQ
Therankingmonitorshowsyouthepositionofyourwebpagesonthefirst5resultspagesonGoogle,BingandYahoofor
yourkeywords.
Youcanseewhichpagesofyourwebsitehavehighrankings,forwhichkeywordstheyarerankedandhowyour
competitorsrankincomparisontoyourwebsite.
Youwillalsogetalertsandopportunitiesthatwillhelpyoutooptimizethereturnoninvestmentthatyougetfromyourweb
pages.
Frequentlyaskedquestions:
HowdoIaddnewkeywords?
Clickthe'Addkeywords'linkinthe'Allkeywords'pagetoaddnewkeywordstotherankingmonitor.
Whichpagesarechecked?Aresubdomainsincluded?
Therankingmonitorautomaticallycheckstherankingsofallpagesoftheprojectdomain.Therankingsofpageson
subdomainsarealsoincluded.
Example:Iftheprojectdomainisexample.comthentherankingmonitorwillreportrankingsforexample.com/page1.htm,
www.example.com/folder/page,subdomain.example.com/page3.php,etc.
HowcanIcheckmyrankingsinGreatBritain,Australia,France,etc.?
Clickthe'Addkeywords'linkinthe'Allkeywords'pagetoaddnewkeywordstotherankingmonitor.
Thenselectthelanguageandtheregioninwhichyouwanttocheckyourrankings:
HowdoIstopcheckingakeyword?
Ifyoudon'twanttochecktherankingsforakeywordanymore,clickthe symbolnexttothekeywordinthe'Allkeywords'
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page.
Whenyoudeleteakeyword,allhistoricalinformationforthatkeywordwillalsobedeleted.
HowmanykeywordscanIcheck?
ThenumberofkeywordsdependsontheSEOprofilereditionthatyouuse:
Startermembers:100keywords
Standardmembers:500keywords
Smartmembers:1,000keywords
Professionalmembers:2,500keywords
ArankingcheckonallthreesearchenginesGoogle,YahooandBingforthesamecountry/language/locationcombination
countsasonlyonekeyword.
Forexample,ifyoucheckthepositionofyourwebsiteforthekeyword'flyfishing'onGoogle.com(English),Yahoo.com
(English)andBing.com(English)fromthelocation'Knoxville',thenthiswillcountasonlyonekeyword.
HowdoIchangethecheckeddomain?
ThecheckeddomainisthedomainoftheprojectURL.
Youcannotchangetheprojectdomainbutyoucanaddanewprojectwithanotherwebsitedomaininthedashboard.
HowcanIcheckmoreresultspages?
Youcan't.It'snotworthworryingaboutbecausetherankingresultsbeyondthefirst5resultspagestendtofluctuate
randomly.
Inaddition,searchenginetrafficgainedbeyondthesecondorthirdresultspageisusuallynegligible.
Howlongdoesittaketocheckmyrankings?
Whenyoufirstenteryourkeywordsintherankingmonitor,itdependsontheserverloadhowlongittakesuntilyour
rankingsarechecked.Afterthat,yourrankingsareautomaticallyupdatedweekly.
Asageneralruleofthumb,thefirstrankingchecktakes1-12hoursafterenteringnewkeywordsintherankingmonitor.
HowdoIaddanewsearchengine?
Atthistime,youcannotaddothersearchengines.AllkeywordsarecheckedonGoogle,YahooandBing.Theyare
responsiblefornearlyallsearchenginetraffic.
Youcanselectmanydifferentcountry/languagecombinationswhenaddingnewkeywordstotherankingmonitor.
Howoftenaretherankingschecked?
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Therankingsarecheckedonceperweek(seereasonbelow).AnupdatedrankingreportisalwaysavailableonThursday.
Youcanseetheexactdateoftherankingcheckbyexpandingakeywordintherankingmonitor(clickthekeywordnamein
the'Keyword'page).Eachkeywordshowsdetailedinformationaboutthedayofthelastrankingcheck,theprevious
position,andyoualsogetarankprogressionchart.
Whyshouldtherankingsbecheckedweekly?
Somepeoplewantmorefrequentrankingchecksbutitisusuallyadvisabletochecktherankingsjustonceperweek:
weeklyrankingchecksareenoughtospotrankingtrends
dailyrankingchecksleadtomoredatabutnottomoreinsight
dailyrankingchecksoftenleadtomicromanagementworkthatdoesn'tleadtoextrarevenueforyou
Weeklyrankingchecksprovidegoodinsightintothesearchenginepositionsofyourwebsitewithoutrequiringtoomuch
timeandeffortonyourpart.
Checktherankingsofyourwebpagesonceperweekandthenreacttothechanges.Usethe'Alerts'and'Opportunities'
pagesintherankingmonitortofindthekeywordsthatrequireyourattention.
WhydoSEOprofiler'srankingresultssometimesdonotmatchmyresults?
Thereareseveralreasonswhyyoucangetdifferentrankingresults:
Geographicbias:Searchenginescustomizeresultsbasedonyourlocation(IPaddress).Thismeansthatusersin
onecityorcountryoftenseedifferentresultsthanusersinanothercityorcountry.
Personalization:Searchenginespersonalizeyourresultsbasedonyoursearchhistoryandyoursocial
connections.Makesureyouareloggedoutfromthesearchenginewhenperformingasearch.Ifyouhavethe
Googletoolbarinstalled,it'sdifficulttomakesurethatyouarereallyloggedout.
Pointintime:SEOprofiler'srankingmonitorchecksyourkeywordsonceaweek.Thepointintimeisdifferentfor
everykeyword.Thesearchenginerankingscouldhavechangedsinceourlastrankingcheck.
Fluctuation:Googleisnotasinglecomputerbutusesthousandsofserverstoformtherankingresults.Oneof
thoseserversmightfail;severalmightbeintheprocessofbeingupdated,etc.Thismeansthatthesearchengine
serverscandifferfromchecktocheckandthattheycancontaindifferentdata.
Webbrowser:Differentwebbrowserscanreturndifferentsearchresults,forexample,InternetExplorercangive
differentresultsthanFirefox,Chrome,SafariorOpera,evenifnotloggedintoGoogleandwithouttheGoogle
toolbar.
Youmightwanttotrythefollowingbeforeperforminganothersearchtomakesurethatyoureallygetdifferentresults:
Logoutfromthesearchengine.
Deletethecookiesinyourwebbrowser.
UninstalltheGoogletoolbar,oruseawebbrowserwithouttheGoogletoolbar.
Weupdatetherankingsonceperweek.Ifyourrankingschangedsincethelastrankingcheck,thenewpositionwillbe
reflectedinthenext7days.
WheredoIgetdetailedinformationandarankingtimelineforeachkeyword?
Inthe'Allkeywords'page,clickthekeywordnametogetdetailedinformationaboutthekeyword.
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Competitiveintelligence
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TheAdWordsProfilertool
TheAdWordsProfilertoolinSEOprofilerenablesyoutospyontheGoogleAdWordscampaignsofyourcompetitors.We
collectandparsemassiveamountsofdataformillionsofdomainsandkeywords.
Revealyourcompetitors'AdWordsstrategiesandtheirbudgets.
Analyzetheadsandthekeywordsofyourcompetitors.
Discovernewcompetitorsandfindnewkeywords.
InternationalizeyourAdWordscampaigns.
1.Revealyourcompetitors'AdWordsstrategiesandtheirbudgets
AnalyzingtheGoogleAdWordscampaignsofyourcompetitorscanhelpyoutogreatlyimproveyourownAdWords
campaigns.
IfyourAdWordscampaignsdonotdeliverapositiveROI(return-on-investment),theAdWordsProfilerwillhelpyou.
YougetaccesstovaluabledataontheAdWordsactivitiesofyourcompetitors:
Thekeywordsthatsendthemthemostpaidtraffic.
Theadthatgetsthemostclicks.
Thelandingpagethatgetsthemostvisitors.
etc.
Ifyouknowwhatworksforyourcompetitors,youcaneliminatealotoftrial-and-error.Findouthowothersmaximize
theresultsoftheirAdWordscampaignsandbenefitfromtheirwork.
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2.Analyzetheadsandthekeywordsofyourcompetitors
Whichwordsshouldyouincludeinyouradtexttogetmorevisitors?
Ofcourse,itisimportanttoincluderelevantkeywords,abenefitandacall-to-action.Arethereotherthingsthatyour
competitorsincludeintheirtop-performingads?
TheAdWordsProfilerhastheanswer.Getthetopperformingkeywordsandthetopperformingads.Comprehensive
filtersenableyoutofindexactlytheadsthatyouneed.
Doyourcompetitorsusebrand-relatedads?Dotheyusethebrandkeywordsofotherstogetmoreclicks?Dosome
oftheadsgetmostoftheclicks?UsetheAdWordsProfilerandyougettheanswerwithafewmouseclicks:
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3.Discovernewcompetitorsandfindnewkeywords
AdvertisingonGoogleAdWordsisverycompetitive.Ifyouwanttosucceed,youmustknowwhoyourcompetitors
are.
ComparingyourownmetricstotheperformanceofyourcompetitorswillhelpyoutodevelopabetterGoogle
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AdWordsstrategy.Getthekeywordsthatdrivethemostvisitorstothewebsitesofyourcompetitors:
Youalsogetanoverviewofthewebsitesthatcompetewithyourforthesamekeywordsandyougetdetailed
informationforeverysinglecompetitor:
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4.InternationalizeyourAdWordscampaigns
Ontheinternet,youhavetheopportunitytomarketyourproductsworldwide.Ifyoutargetinternationalcustomers,
youmighthavetoadjustyourcampaignsfordifferentcountries.
TheAdWordsProfilersupports16differentregionsandlanguages.FindoutwhatpeopleinGermany,the
NetherlandsorothercountriessearchonGoogletofindproductslikeyours:
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AnalyzingtheGoogleAdWordscampaignsofyourcompetitorsalsoleadstonewideasforkeywords,adsand
landingpages.
Fullaccesstocomprehensivedata
TheAdWordsProfilertoolofferscomprehensivefiltersthatenableyoutofindthedatathatyouneedquicklyand
easily.
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Inaddition,youcanusetheCSVexportfeaturetoworkwiththedatainspreadsheetapplicationsandothertools:
Youcanalsocreategreat-lookingPDFreportsthatyoucanshowyourclientswiththeAdWordsProfiler.Thereportsin
SEOprofilerenableyoutoshowyourclientsthatyoudogreatwork.
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AdWordsProfilerFAQ
WhatistheAdWordsProfiler?
TheAdWordsProfilerisapowerfultoolthatenablesyoutospyontheGoogleAdWordscampaignsofyourcompetitors:
Revealyourcompetitors'AdWordsstrategiesandtheirbudgets
Analyzetheadsandthekeywordsofyourcompetitors
Discovernewcompetitorsandfindnewkeywords
InternationalizeyourAdWordscampaigns
TheAdWordsProfilercouldnotfindsomeads.Why?
Itcanhavethefollowingreasonsiftheadsofawebsitecouldnotbefound:
1. Thewebsitedoesnotadvertiseforoneofthekeywordsthatwemonitor.Thekeywordsthatwemonitorrepresent
thevastmajorityofallsearchesthataredoneeverymonth.Detailscanbefoundbelow.
2. Thewebsitewasnotlistedwhenwecheckedthekeyword.Ifthewebsitedidnotrunadsforthekeywordwhenwe
checkedit,theadcannotbefoundintheanalysis.Ifitislistedwhenwerecheckthekeywordthentheadwillbe
displayedintheAdWordsProfiler.
3. Ofcourse,itisalsolikelythatthedomaindoesnotadvertiseonGoogleAdWords.
AlthoughtheAdWordsProfilershowsmostoftheadsthatawebsiteruns,itdoesnotshoweverysingleadorrankingofa
site.UsetheAdWordsProfilertogetnewideasforyourowncampaigns.
Wemonitornearlyallkeywordsthedeliverasignificantamountovvisitors:
Wemonitortherankingsandadsformillionsofpopularkeywords.Thetop1,000keywordsaccountfor10.6%ofall
searches,andeveryfifthsearchisforoneofthemostpopular10,000keywords.20-25%ofallquerieshaveneverbeen
searchedbefore.Thismeansthatanyfurtherkeywordafterthetop10,000onesbelongstothe"longtail."Longtail
keywordsareveryspecifickeywordsthataren'tsearchedveryoften.
ThemillionsofkeywordsthatwecheckrepresentthevastmajorityofthekeywordsthatareregularlysearchedonGoogle
andthatregularlydeliverthemostvisitors:
A:Thekeywordsthatwecheck.Thesekeywordshavemanysearcheseach
month.Theyaccountforthevastmajorityofvisitorsthatsearchengines
sendtowebsites.
B:Thesearekeywordswithaverylowsearchvolume.Wedonotcheck
thesekeywordsastheyaren'tsearchedforveryoften.Thesekeywordsdo
notdeliverasignificantamountofvisitors.
Howreliableisthedata?
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TheAdWordsProfileroffersaccesstoreliableinformationabouttheAdWordscampaigns
ofanywebsite.ThedataoftheAdWordsProfilerisbasedonthisinformation:
Wemonitorthekeywordsthatdeliverthevastmajorityofvisitors(seeFAQabove).
Foreachofthesekeywords,wehavetheaveragenumberofmonthlysearches.
Basedonthepositionoftheadandthenumberofsearchesforthekeyword,we
canestimatethenumberofvisitorsthatawebsitewillgetthroughanad.
TheAdWordsProfilerdatabaseisupdatedcontinually.Aspeoplecanchangetheir
AdWordscampaignsatanytime,thedataisonlya(continuallyupdated)snapshotofthe
adsthatrunonGoogleAdWords.Althoughsomeadsandkeywordsmightnotbeincluded
intheanalysis,yougetacomprehensiveoverviewoftheGoogleAdWordsadsthatyour
competitorsrun.
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TheLinkProfiler
TheLinkProfilertoolinSEOprofilerhelpsyoutoanalyzethebacklinksofyourcompetitors.Furtherinformationcanbe
foundhere.
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TheRankingProfilertool
TheRankingProfilertoolinSEOprofilerenablesyoutospyontheGooglerankingsofyourcompetitors.Wecollectand
parsemassiveamountsofdataformillionsofdomainsandkeywords.
Savetimeandmoney:revealandunderstandtherankingsofyourcompetitors
Getthefinancialvalueofyourcompetitors'rankings
Seetherankedpagesofyourcompetitorsandoptimizeyourownpages
Amazeyourclientswithfastresults
Detectthecountriesinwhichyourcompetitorswork
CompetitiveintelligencewiththeRankingProfilerhelpsyoutofindthebestkeywordsforyourownbusiness.Findthe
keywordsthatwillimproveyourbottomline.
1.Savetimeandmoney:revealandunderstandtherankingsofyourcompetitors
Choosingtherightkeywordsisthecornerstoneofsuccessfulsearchengineoptimization.Choosetheright
keywords,andyouwillgetmanynewcustomers.Choosethewrongkeywords,ansyouwillwastealotoftimeand
money.
Ifyourwebsiterankingsdonotdeliverenoughvisitors,theRankingProfilerwillhelpyou.Yougetaccesstovaluable
dataontherankingsofyourcompetitors:
Thekeywordsthatgetthemostsearches.
Therankingsthatdeliverthemostvisitorstoyourcompetitors.
Thecompetitorpagethatgetsthemostvisitors.
etc.
Ifyouknowwhatworksforyourcompetitors,youcaneliminatealotoftrial-and-error.Findouthowothersmaximize
theresultsoftheirrankingsandbenefitfromtheirwork.
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2.Getthefinancialvalueofyourcompetitors'rankings
Rankingsfortherightkeywordscanhaveaveryhighfinancialvalue.
TheRankingProfilertoolshowsyouthevalueofeachrankingthatyourcompetitorshave.Thevalueiscalculated
basedonthepositionoftherankingsinthesearchresults,themonthlysearchvolumeforthekeywordsandthe
priceperclickthecompetitorwouldhavetopayifheadvertisedforthesekeywords.
Compareyourwebsiterankingstoyourcompetitorsandfindyourstrenghtsandweaknessesontheweb.Findthe
gapsthatyouhavetofillandimprovethenumberofvisitorswhocometoyoursite.Comprehensivefiltersenable
youtofindexactlythekeywordsthatyouneed.
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3.Seetherankedpagesofyourcompetitorsandoptimizeyourownpages
Findoutwhichpagesofyourcompetitorshavethemostrankings.You'llalsoseewhichpagesgetthemostvisitors.
Analyzethecontentofyourcompetitors'pagesandimprovethecontentsofyourownpages.
Comparingyourownmetricstotheperformanceofyourcompetitorswillhelpyoutodevelopabetterwebsite
promotionstrategy.
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Youalsogetanoverviewofthewebsitesthatcompetewithyourforthesamekeywordsandyougetdetailed
informationforeverysinglecompetitor:
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4.Amazeyourclientswithfastresults
WhenyourSEOagencytakesanewclient,itusuallytakessometimeuntilyoucanshowthenewclientresults.The
RankingProfilerhelpsyoutoofferyourclientsrankingreportsthatshowmanyrankings.
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Showyourclientsthatyouhavetakenthetimetoidentifythekeywordsforwhichtheyarecurrentlyranked.The
RankingProfilertoolinSEOprofilermonitorsthekeywordsthatdeliverasignificantamountofvisitors.
5.Detectthecountriesinwhichyourcompetitorswork
Yourcompetitorsmightgetcustomersfromcountriesinwhichyoudon'toperateyet.TheRankingProfilershowsyou
howmanyvisitorsyourcompetitorsgetfromparticularcountries:
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Fullaccesstocomprehensivedata
TheRankingProfilertoolofferscomprehensivefiltersthatenableyoutofindthedatathatyouneedquicklyand
easily.
Inaddition,youcanusetheCSVexportfeaturetoworkwiththedatainspreadsheetapplicationsandothertools:
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Youcanalsocreategreat-lookingPDFreportsthatyoucanshowyourclientswiththeRankingProfiler.Thereportsin
SEOprofilerenableyoutoshowyourclientsthatyoudogreatwork.
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RankingProfilerFAQ
WhatistheRankingProfiler?
TheRankingProfilerisapowerfultoolthatenablesyoutospyontheGooglerankingsofyourcompetitors:
Savetimeandmoney:revealandunderstandtherankingsofyourcompetitors
Getthefinancialvalueofyourcompetitors'rankings
Seetherankedpagesofyourcompetitorsandoptimizeyourownpages
Amazeyourclientswithfastresults
Detectthecountriesinwhichyourcompetitorswork
TheRankingProfilercouldnotfindsomerankings.Why?
Itcanhavethefollowingreasonsiftherankingsofawebsitecouldnotbefound:
1. Thewebsiteisnotrankedforoneofthekeywordsthatwemonitor.Thekeywordsthatwemonitorrepresentthevast
majorityofallsearchesthataredoneeverymonth.Detailscanbefoundbelow.
2. Thewebsitewasnotlistedwhenwecheckedthekeyword.Ifthewebsitewasnotrankedforthekeywordwhenwe
checkedit,therankingcannotbefoundintheanalysis.Ifitislistedwhenwerecheckthekeywordthentheranking
willbedisplayedintheRankingProfiler.
AlthoughtheRankingProfilershowsmostoftherankingsthatawebsitehas,itdoesnotshoweverysinglerankingofa
site.UsetherankingmonitorinSEOprofilertotracktherankingsofawebsiteforanykeywordinanyregion.
Wemonitornearlyallkeywordsthedeliverasignificantamountovvisitors:
Wemonitortherankingsandadsformillionsofpopularkeywords.Thetop1,000keywordsaccountfor10.6%ofall
searches,andeveryfifthsearchisforoneofthemostpopular10,000keywords.20-25%ofallquerieshaveneverbeen
searchedbefore.Thismeansthatanyfurtherkeywordafterthetop10,000onesbelongstothe"longtail."Longtail
keywordsareveryspecifickeywordsthataren'tsearchedveryoften.
ThemillionsofkeywordsthatwecheckrepresentthevastmajorityofthekeywordsthatareregularlysearchedonGoogle
andthatregularlydeliverthemostvisitors:
A:Thekeywordsthatwecheck.Thesekeywordshavemanysearcheseach
month.Theyaccountforthevastmajorityofvisitorsthatsearchengines
sendtowebsites.
B:Thesearekeywordswithaverylowsearchvolume.Wedonotcheck
thesekeywordsastheyaren'tsearchedforveryoften.Thesekeywordsdo
notdeliverasignificantamountofvisitors.
Howreliableisthedata?
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TheRankingProfileroffersaccesstoreliableinformationabouttherankingsofany
website.ThedataoftheRankingProfilerisbasedonthisinformation:
Wemonitorthekeywordsthatdeliverthevastmajorityofvisitors(seeFAQabove).
Foreachofthesekeywords,wehavetheaveragenumberofmonthlysearches.
Basedonthepositionofthewebsiteandthenumberofsearchesforthekeyword,
wecanestimatethenumberofvisitorsthatawebsitewillgetthrougharanking.
TheRankingProfilerdatabaseisupdatedcontinually.Aspeoplecanchangetheir
AdWordscampaignsatanytime,thedataisonlya(continuallyupdated)snapshotofthe
adsthatrunonGoogleAdWords.Althoughsomeadsandkeywordsmightnotbeincluded
intheanalysis,yougetacomprehensiveoverviewoftheGoogleAdWordsadsthatyour
competitorsrun.
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Analytics
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ConnectyourGoogleAdWordsaccountwithSEOprofiler
SEOprofilerenablesyoutoaccessyourGoogleAnalyticsdatathroughyourSEOprofilerinterface.
GetallimportantstatisticsinyourSEOprofileraccount.
Createimpressiveanalyticsreportsforyourclientsinyourcompanydesign.
ToconnectyourGoogleanalyticsaccountwithSEOprofiler,gotothesettingspageintheanalyticssectionandclickthe
"Connect"link.ThisonlyworksifyouhaveapaidSEOprofileraccount.
AfterconnectingyourGoogleAnalyticsaccount,youwillseethefollowingoverviewpage:
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Thechartsaredynamic.Youcanclickanddragintheplotareatozoominandyoucanfilterpiecesfromthepiecharts.
Socialnetworkstatistics
Theanalyticsreportsofferquickaccesstoyoursocialnetworkstatistics.Quicklyseehowmanyvisitorsyoureceivedfrom
differentsocialnetworks.Youwillalsoseehowmanyofthesepeoplecompletedagoalonyourwebsite:
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Yourtopkeywordsandtheirconversionrates
Ofcourse,theanalyticsreportalsoshowsyourtopkeywordsandtheconversionratesofthesekeywords:
Themostimportantpagesofyourwebsite
Thereportshowsthepagesonyourwebsitethatgetthemostvisitorsandthepagesonyourwebsitethatleadtothemost
conversions:
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Everythingyouneedtoknowaboutyourvisitors
Fromwhichcountriesdoyourwebsitevisitorscome?Dotheyusemobiledevicestoaccessyourwebsite?Ifyes,which
devicesdotheyuse?Howmuchofyourwebsitedoyourvisitorssee?TheanalyticssectioninSEOprofilerhastheanswer
tothesequestions:
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Highqualityreportsinyourcompanydesign
Ifyoumanagewebsitesforclients,youcanusetheanalyticssectioninSEOprofilertocreatehighqualityPDFreportsfor
yourclients.ThereporthavenoreferencetoSEOprofiler,andyoucanuseyourowncompanylogoandyourowncolors.
Inaddition,youcanofferyourclientsweb-basedanalyticsreportsinyourcompanydesign.Yourclientswillthinkthatyou
analyzetheirvisitorsforthem.
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GoogleAdWords
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HowtowriteprofitableAdWordsads
TheadsthatyouuseinyourGoogleAdWordscampaignsareveryimportant.Ifnobodyclicksyourads,itdoesnothelp
thatyouhavegreatlandingpagesthatturneveryvisitorintoabuyingcustomer.
ThefirststepofasuccessfulGoogleAdWordscampaignistowritegoodadsthatattracttherightkindofvisitors.
1.ThestructureofanAdWordsad
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2.Headlinesthatgrabyourvisitors'attention
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3.HowtofindtheperfectdisplayURL
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4.257powerfulexpressionsthatsellmore
Thefollowingisalistofwords,termsandphrasesthatcanhelpyoutoformulatemoreconciseandsuccessfulAdWords
ads.
AllexpressionshavebeentestedsuccessfullywithAdWordsandleadtohigherclickthroughrates.Youcanusethemin
boththeheadlineandtheadtext:
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Sourcesofinspiration
Itisimportantthatyoufindkeywordsthatyourcompetitionhasnotalreadythoughtof.Thelongeryourkeywordlist,the
morelikelyitistocontainkeywordsthatyourcompetitionhasnotthoughtof.Yourbidsforthesekeywordscanbemuch
loweroreventheminimumbidbecauseyourcompetitionisnotbiddingonthem.
Themorekeywordsyoulist,themoreoftenyourAdWordsadswillbedisplayedandthemorevisitorsyouwillget.Itoften
helpstothinkoutofthebox.Thefollowinginspirationaltipscanhelpyoutofindkeywordsthatmaybeoverlookedbyyour
competitors.
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9waystogetkeywordideasforyourbusiness
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HowtooptimizetheQualityScoreofyourAdWordsads
TheQualityScoreofyouradsinfluencesboththerankofyouradsandpricethatyouhavetopayperclick.Ifyour
AdWordsadshaveahighQualityScore,youwillgetmoreclicksandyouwillhavetopaylessperclick.
DothethingsexplainedinthistutorialandyouradswillgetthebestpossibleQualityScore:
1.WhatistheGoogleQualityScore?
Google'sQualityScoreisadynamicvariableassignedtoeachofyourkeywords.It'scalculatedusingavarietyoffactors
andmeasureshowrelevantyourkeywordistoyouradgroupandtoauser'ssearchquery.
Actually,thereisn'toneQualityScore,therearefourofthem:
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2.HowtochecktheQualityScoreofyourkeywords
ToviewtheQualityScoreofakeyword,dothefollowing:
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3.SixeasywaystoimprovetheQualityScoreofyourads
ThehighertheQualityScoreofyourads,thelessyouhavetopayperclick.Forthatreason,itmakessensetoimprove
theQualityScoreofyourads.
Hereare6easywaystoimprovetheQualityScoreofyourads:
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4.WebsitesthatwillalwaysgetapoorQualityScore
GoogleannouncedthattherearetypesofwebsitesthatwillalmostalwaysreceivepoorQualityScores:
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IfyouhavesuchawebsitethenitwillbeverydifficulttogetagoodQualityScore.Thatmeansthatyouwillhavetopay
moretogetgoodpositionsforyourads.
5.Thebigpicture:GoogleAdWordsinfluencechart
ThefollowingchartshowshowthedifferentfactorsinGoogleAdWordsinfluenceeachother.Thingsthatyoucancontrol
aremarkedingreen:
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6.SevenGoogleAdWordsQualityScorefacts
DoespausingyouradsinfluencetheQualityScore?Whataboutahigherbidandahigherposition?Whatistheinfluence
ofyourQualityScorehistory?CanyourestructureyourAdWordsaccountwithoutriskingyourQualityScores?
Herearetheanswerstothesequestionsandmore:
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FollowthetipsinthetutorialabovetogetthebestpossibleGoogleAdWordsQualityScoreforyourads.
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HowtotestyourGoogleAdWordsads
GoogleAdWordscancostalotofmoney.Forthatreason,itisveryimportanttotestyouradsandyourkeywords.Ifyou
don'ttestyourads,youwillwastealotofmoney.
Testyouradstofindthebestperformingadsandkeywords.Thiswillleadtomoresalesandlowercosts.
1.Whytestingyouradsissoimportant
Ifyoudonotwanttowasteyouradvertisingbudget,thenyouhavetotesttheconversionrateofyourAdWordsadsand
keywords.
TheconversionrateisthenumberofpeoplethatclickonyourAdWordsaddividedbythenumberthatactuallypurchase.
TheconversionrateenablesyoutodeterminetheROI(returnoninvestment)ofyourkeywords,i.e.howmuchprofityou
gainperadvertisingdollar.
AGoogleAdWordsadthatgetsmanyclicksisn'tnecessarilyagoodad
Theadsforyourmostexpensivekeywordscanattractalargenumberofvisitors.Iftheadshavealowconversionrate,
youwillpayalotforeachclickbutyouwon'tgetenoughsales.
Testingyouradsenablesyoutofindtheadsandkeywordswiththehighestconversionrate.Thisenablesyoutogetthe
maximumreturnoninvestmentforeveryadvertisingdollarthatyouspend.
2.Asevenstepsoverviewofthetestingprocess
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3.WhatareA/Bsplittestsandhowdotheyhelpyou?
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4.18factorsthatyoucantestinyourGoogleAdWordsads
TherearesomanyfactorsthatcauseoneAdWordsadtobemoreprofitablethananother.
YoucanchangethefollowingfactorsinyourAdWordsadstoseewhetheroneofthefactorsleadstogreaterprofits:
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5.Testingoptionsforyourlandingpagesand7otherimportanttestingoptions
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6.Foursteps:howtoconductatest
Sayyousellmp3playersandyouwanttogettargetedvisitors.Yourcurrentadshighlightjustoneoffering,forexample,
theprice.Eventhoughthepricecanbeagoodtriggerforclicks,youcanprobablyattractmoresearchersbytestingother
ads.
Somesearchersmightnotcaremuchabouttheprice.Theymightwanttohaveagoodguaranteeandabigselection.You
havetoidentifywhatthesearchersarelookingforandthenfindawaytogetthevisitorstoyoursite.
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Herearefourstepsthathelpyoutoconductatest:
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7.Fiveimportanttipsforcorrecttestresults
Ifyoudonottestyourads,keywordsandpagescorrectly,youmightdrawthewrongconclusions.Thefollowingfivetips
helpyoutogetcorrecttestresults:
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8.Howtotracktheconversionsofyouradsandkeywords
ConversionTrackingistheprocessandtechnologyofmeasuringaconversion.Asexplainedabove,conversiontrackingis
veryimportant.Buthowcanyoumeasureyourconversions?
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Thebestpricingstrategies
Ifyou'renotcareful,GoogleAdWordsadscanbecomeveryexpensive.Thestrategiesinthistutorialhelpyoutokeepyour
costslow.
1.IntroductiontoGoogle'sAdWordspricingsystem
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2.Howtofindthemaximumcost-per-click
BeforeyoucanstartyourAdWordscampaign,youshouldknowhowhightosetthemaximumcost-per-click.Thefollowing
calculationcanhelpyouwiththis:
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3.Howtosetyourdailybudget
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4.Foursuccessfulpricingstrategies
Overthecourseoftime,fourpricingstrategieshaveemergedthatcanbesuccessfullyappliedtoAdWordsads.
Noteverypricingstrategyissuitableforeveryone.Lookforthestrategythatbestfitsyourneedsbasedonyourbudget:
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5.Fivewaystoavoidbiddingwars
Pay-per-clickauctionslikeGoogleAdWordscanleadtoso-calledbiddingwars.Acompetitorbidsonakeywordjustabit
morethanyou,thenyououtbidhim,heoutbidsyou,andyououtbidagainwithanewpriceandsoforth.
Continuallyoutbiddingeachotherleadstohighercosts-per-clickforbothparticipants.Googleendsupthelaughingwinner
becausetheyearnmorefromthehighercost-per-click.
Thefollowinglistsfiveoptionsforavoidingbiddingwars:
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6.Howtooptimizethepotentialofyourkeywords
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Howtosaveaweakcampaign
IfyourGoogleAdWordscampaignsdonotperformasgoodastheyshould,thefollowingchecklistswillhelpyoutoimprove
thecampaigns.
1.Keywordchecklist
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2.Adschecklist
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3.Pricingstrategychecklist
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4.Landingpagechecklist
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5.Productandservicechecklist
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6.QualityScorechecklist
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AdvancedAdWordsstrategies
TherightstrategiescanhelpyoutoimprovetheeffectivenessofyourAdWordscampaigns.Ifyoudothethingsexplained
inthistutorial,youwillgetthebestpossibleresultswithGoogleAdWords.
1.TenwaystosavemoneyinyourAdWordscampaigns
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2.Fivewaystogetmoreclicksandconversions
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3.Sevenpowerusertips
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Learnfromyourcompetitors
YourcompetitorscanhelpyoutoimproveyourGoogleAdWordscampaigns.Analyzethecampaignsofyourcompetitors
andfindoutwhatworksforthem.
Keywords,adsandlandingpagesthatworkforyourcompetitorsmightalsoworkforyourwebsite.
UsethecompetitiveGoogleAdWordsintelligencetoolsinSEOprofilertospyonyourcompetitorsandbenefitfromtheir
secretcampaigninformation.
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Checklist
Beforeyouproceedwiththenextstep,makesurethatyoucantickallboxesinthechecklistbelow:
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2thingsthatyoushoulddo:
Ifyoudon'tdoitcorrectly,youcanwastealotofmoneywithGoogleAdWordsads.Itisimportantthatyouplanyour
campaignbeforeyoustartyourAdWordsads.
AdvertisingyourwebsiteonGoogleAdWordsandorganicsearchengineoptimizationcomplementeachother.You
shouldusebothtopromoteyourwebsite.
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Iknowthat
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Iknowthat
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4thingsthatyoushoulddo:
CreateprofitableadsforyourGoogleAdWordscampaigns.Theadwritingtutorialhelpsyoutocreategoodads.
OptimizetheQualityScoreofthekeywordsinyourGoogleAdWordscampaignstogetmoreclicksforalowerprice
perclick.
Testyouradstofindtheadsandkeywordswiththehighestconversionrate.
□
□
□
Ihavedonethat
Ihavedonethat
Ihavedonethat
AnalyzetheGoogleAdWordscampaignsofyourcompetitorstogetnewideasforyourowncampaigns.
Forexample,themostoftenusedlandingpagesofyourcompetitorsprobablyhaveahighconversionrate,your
competitorsmightusekeywordsthatyouhaveoverlooked,etc.
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Ihavedonethat
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SEOreports
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CreateimpressivePDFreports
SEOprofilercancreatecustomPDFreportsinyourcompanydesign.Customreportshelpyoutopresentyourworktoyour
clientsandyourboss.
SEOprofilercancreatemanydifferentreportsforyou.Youcanfullycustomizethereportswithyourownheadersand
footers,yourowndescriptionsandyourowncompanylogo.Youcanalsocustomizethecolors.
ThecustomPDFreportshavenoreferencetoSEOprofilersoyourclientswon’tfindoutthatyouuseSEOprofilertocreate
thereports.
Tocreateareport,clickthe
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HowtocustomizethePDFreports
Clickthe'Customize'linkontheprojectoverviewpagetogetstarted:
SEOprofiler>Yourproject>Clientreports>Customizereports
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Web-basedreportsforyourclients
InadditiontothePDFreports,SEOprofileroffersweb-basedreportsthatenableyourclientstochecktheirstatisticsatany
time.
JustlikethePDFreports,youcanfullycustomizethereportswithyourowncolorsandyourownlogo.ThecustomwebbasedreportshavenoreferencetoSEOprofilersoyourclientswon’tfindoutthatyouuseSEOprofilertocreatethe
reports.
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Howtoaccesstheweb-basedreports
LogintoyourSEOprofileraccountandclickthe'Web-basedclientreports'link.Thenchoosewhichreportsyouwantto
offeryourclientsandwhichlogoyouwanttousewiththeweb-basedreports:
Youcanframethecustomreportsonyourownwebsiteoryoucansendyourcustomerstoagenericreportdomainthat
hasnoreferencetoSEOprofiler.
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Howtocustomizethereports
CustomizingthePDFreportsisveryeasy.Justenteryourinformationinthethecorrespondingboxes:
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Usethetabpanelstoswitchbetweenthedifferentsections.Weofferready-madecolorschemesthatmakeitaseasyas
possibletocustomizethereports.
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TheSEOproposaltemplate
IfyouofferSEOservices,ourproposaltemplatecanhelpyoutoquicklycreateaproposalforyourclients.
TheproposaltemplatelistssomeoftheSEOservicesthatyoucanofferwiththehelpofSEOprofiler.
YoucanfindtheSEOproposalhere:
SEOprofiler>Yourproject>Schedulereports>Shortcuts>Proposaltemplate
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Schedulereports
Regularreportshelpyoutokeepintouchwithyourclients.Thereportsthatyoucanautomaticallysendtoyourclientswith
SEOprofilershowyourclientsthatyou'recontinuallyworkingforthem.
Regularreportshelpyoutokeepyourcustomershappy.ThenewschedulerinSEOprofilermakesthisaseasyas
possible.
Schedulingreportsisaseasyaspie
SelectthescheduleratSEOprofiler>Yourproject>Schedulereports>Schedulerandyouwillseethefollowingpage:
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Asyoucansee,itisveryeasytoschedulereports.Youcanscheduledaily,weeklyandmonthlyreports.Ifyouneed
furtherinformationaboutanelement,justmovethemousepointeroveraquestionmarksymbolonthepagewhenyouare
loggedin.
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