For Immediate Release For further information: Christine Law, 02 8353 5795 [email protected] Hausmann Communications Grant Thomas, 02 8873 9204 [email protected] Sony Australia Sony unveils new Full HD Handycam range – delivering better, smoother and steadier pictures New camcorder line-up features big sensors, high bit-rate recording, upgraded SteadyShot and brighter projectors • • • • • • Full HD Handycam HDR-CX900E with back-illuminated 1.0-type Exmor R CMOS image sensor, high bit rate XAVC S recording and manual functions 1 Improved SteadyShot now 13x more stable for even smoother images Powerful new BIONZ X engine for fastest-ever processing and brilliant picture quality Three new projector models with external input to project content from your phone, camera or PC Enhanced features include brighter built-in projector with Keystone Adjustment, advanced sound features with My Voice Cancelling, Motion Shot Video and Picture Effect Wi-Fi and NFC for one-touch transfers and remote control from your smartphone Sydney, 7 January 2014 – Packed with powerful imaging technologies by Sony, the new Handycam range captures uncompromised Full HD video and detail-packed stills that other camcorders and your smartphone just can’t match. The new line-up kicks off with the prestigious HDR-CX900E that sets new standards for Handycam picture and sound quality in a highly compact body. It’s joined by four other models, with stand-out 2 3 features like Balanced Optical SteadyShot for super-stable images, upgraded projectors , simple 4 wireless sharing and remote control from your smartphone . 1 Balanced Optical SteadyShot now 13x more stable from wide to tele; Optical SteadyShot Intelligent Active mode now 13x more stable at wide angle. 2 Not available on HDR-CX900E, HDR-PJ340, HDR-PJ240 and HDR-CX240. 3 Not available on HDR-CX900E and HDR-CX240E. 4 Not available on HDR-PJ240E and HDR-CX240E. Handycam HDR-CX900E: pro-style picture performance, less to carry It’s the last word in picture quality, sound and pro-friendly features. The flagship HDR-CX900E elevates your personal movies to new levels of creative expression, delivering a premium Handycam experience in a feature-packed camcorder that’s refreshingly easy to use. It’s the first Handycam equipped with a large 1.0-type Exmor R CMOS image sensor that resolves immense amounts of fine picture detail. You’ll enjoy exceptional image quality in every frame with extremely low noise – even if you’re shooting at dusk. The HDR-CX900E can also record Full HD video at a very high 50 Mbps bit rate using the new XAVC S video format. Just like a professional camera, this lets ambitious movie-makers reveal the full emotion and detail in every scene, even with fast camera pans where ordinary camcorders struggle. As an extra refinement, high frame rate recording at 120 fps captures each nuance of fast-moving action like a sprinter or dancer. Enjoy beautifully smooth slow-motion replays of your edited footage at one fifth normal speed. The camcorder’s large sensor also allows creation of exquisite background blur in conjunction with the ZEISS Vario-Sonnar T* lens that features a 7-bladed aperture. Three switchable built-in ND filters cut light levels entering the camera, for movie footage with pro-style ‘bokeh’ effects without having to change shutter speed – even in bright outdoor sunshine. The HDR-CX900E offers plenty more pro-friendly features to keep serious enthusiasts happy. There’s a bright, high-contrast OLED electronic viewfinder for framing shots with a wide angle view. A comfortably-placed Lens Ring and Manual Dial allow fingertip control of focus, zoom, exposure, gain/ISO and shutter speed. Smart technology for better shooting The high-resolution Exmor R CMOS image sensor inside all new Handycam models brings those precious memories to life with exquisitely detailed Full HD video and still photos. Even faster and more powerful than before, the new-generation BIONZ X engine enhances picture detail and controls area-specific noise reduction for pristine footage and high-resolution stills. It also 5 powers Balanced Optical SteadyShot that’s now up to 13x more effective at cutting the effects of camera shake, right across the zoom range from wide angle to telephoto. Even more new features are enabled by the high-speed processing abilities of the evolved BIONZ X engine. The zoom ratio of the latest models is dramatically improved. By Pixel Super Resolution 6 technology now boosts detail on video footage captured at up to 60x magnification with Clear Image Zoom – a first for Handycam. 5 Balanced Optical SteadyShot now 13x more stable from wide to tele; Optical SteadyShot Intelligent Active mode now 13x more stable at wide angle. Balanced Optical Steadyshot only available in HDR-PJ820 and HDRPJ540. 6 60x for HDR-PJ540E, HDR-PJ340E, HDR-PJ240E and HDR-CX240E. 24x for HDR-CX900E and HDR-PJ820E With all that processing power on tap, Handycam can now record movies in top-quality AVCHD Full HD, simultaneously with MP4 for easy smartphone transfers and web uploads with the camcorders’ 7 built-in NFC/Wi-Fi function . In addition, the flagship Handycam HDR-CX900E can record high-bit rate Full HD footage at 50 Mbps using the XAVC S format, simultaneously with web-friendly MP4. HDR Handycam: see the difference with all your memories 8 The in-built projector on three new HDR Handycam models is better than ever before. Beam big, bright images onto any handy wall or white surface to create your own impromptu cinema. It’s a great way to view the day’s adventures with mini-movie screenings while you’re travelling with no PC on hand. With a newly developed light output of 50 lumens, the Handycam HDR-PJ820E projects clear pictures up to a 200”/5m (approx.) maximum screen size. Handycam HDR-PJ820E 9 As a fresh refinement, electronic keystone correction squares up skewed angles if the projector isn’t pointing straight. And for extra flexibility, the projector now accepts external inputs too. Hook up your digital camera, notebook or smartphone to the Handycam and enjoy super-sized images, wherever you are. The high-precision Xtra Fine LCD on selected models features WhiteMagic display technology 10 that uses additional white pixels to boost display brightness. You’ll see the difference on sunny outdoor days when it’s easier to see what’s on the camcorder screen. After shooting, Motion Shot Video which is available on most models 11 creates a dramatic sequence of superimposed images to trace every split-second of the action. It’s a powerful tool for analysing your golf swing, tennis serve and other sports. 7 Built-in NFC/Wi-Fi only available in HDR-CX900E, HDR-PJ820E, HDR-PJ540E and HDR-PJ340E. HDR-PJ820E, HDR-PJ540E, HDR-PJ340E and HDR-PJ240E 9 HDR-PJ820E only. 10 HDR-PJ820E only. 11 Not including HDR-CX900E. 8 Movies sound better than ever Pristine pictures are complemented by superb Handycam sound that adds extra polish to your videos. Nobody wants to hear an excitable commentary from Mum or Dad on sports day. My Voice Cancelling 12 cleverly suppresses vocal frequencies from immediately behind the camera, without affecting the volume of the subject’s voice and other foreground sounds. Well-meant cheers are reduced to a whisper – letting your subject and their achievements speak for themselves. Link wirelessly to your mobile at a touch New to Handycam, Wi-Fi 13 and NFC allow wireless transfers of movie clips and photos from Handycam to your smartphone or tablet at a single touch. Simply tapping the Handycam with your mobile device via NFC activates Smart Remote Control which allows you to start and stop recording with your mobile via Wi-Fi. It’s ideal for group scenes or solo performances when you don’t want to run from the camcorder back into the scene once the recording has started. 14 Wi-Fi also allows wireless transfers of movies and stills for playback on your TV . Setup is easy - just download the free PlayMemories Mobile app for your iOS or Android device. Accessories for Handycam • The ECM-GZ1M Gun Zoom Microphone offers super-directional pickup characteristics to pinpoint voices and other sounds far from the camera. • The ECM-W1M Wireless Microphone uses Bluetooth technology to allow long-distance recording at up to 100m from the camcorder. Interactive Communication mode allows twoway conversation between camera operator and subject. • The ECM-AW4 Wireless Microphone can record at distances of up to 50m. The ECM-GZ1M, ECM-W1M and ECM-AW4 are compatible with all Handycam and camera models featuring Sony’s Multi Interface Shoe. Compatible with the HDR-PJ540E, the VF-K46MP MC Protector safeguards the lens surface from dirt and scratches without impairing Balanced Optical SteadyShot operation. The PCK-LS35W Monitor Protect Sheet for the 3.5-type screen of the HDR-CX900E features an anti-glare and anti-fingerprint coating. The PCK-LS30W Monitor Protect Sheet is compatible with Handycam models with a 3.0-type screen, including the HDR-PJ820E and HDR-PJ540E. The Full HD Handycam HDR-CX900E will be available in Australia from May 2014. Handycam HDRPJ820E, HDR-PJ540E, HDR-PJ340E, HDR-PJ240E and HDR-CX240E will be available in Australia from February 2014. 12 HDR-CX900E, HDR-PJ820E and HDR-PJ540E only. Not including HDR-CX240E or HDR-PJ240E 14 DLNA renderer compatible TV and access point are required. Not compatible with XAVC S format. 13 Specifications HDR-CX900E - 1.0 type Exmor R CMOS sensor - 20 megapixel still image record HDR-PJ820E - Projector with 50 lumens, external input and Keystone Adjustment - 1/3.95 type Exmor R CMOS sensor - BIONZ X processor - ZEISS Vario-Sonnar T* lens with 29mm wide angle, F2.84.5 - Still image max effective resolution: 24.1 megapixel HDR-PJ540E - Projector with 25 lumens and external input - 1/5.8 type Exmor R CMOS sensor - Still image max effective resolution: 9.2 megapixel - Projector with 25 lumens and external input - 12x Optical Zoom - Projector with 50 lumens, external input and keystone adjustment - 24x Clear Image Zoom - BIONZ X processor - G Lens with 26.8mm wide angle, F1.8-4.0 - 0.39-type OLED viewfinder - G Lens with 26.6mm wide angle, F1.8-3.4 - 30x Optical Zoom - 12x Optical Zoom - 60x Clear Image Zoom - 24x Clear Image Zoom - 3.0-type 460k dot LCD touchpanel - 3.5-type 921k dot Xtra Fine LCD touchpanel - Optical SteadyShot with Active Mode - High bit-rate XAVC S HD 50p/25p/24p - AVCHD 50p/24p/50i - MP4 25p - High frame rate 120 fps (1280x720) - 5.1 channel mic - Cinematone Gamma/Colour- Wi-Fi-/NFC with One-touch remote, Onetouch sharing - 0.2-type electronic viewfinder - 3.0-type 921k dot Xtra Fine LCD touchpanel with TM WhiteMagic - AVCHD 50p/50i - MP4 25p - 5.1 channel mic - AVCHD 50p/24p/50i - Wi-Fi-/NFC with One-touch remote, One-touch sharing - MP4 25p - 5.1 channel mic - My Voice Cancelling - Motion Shot Video - Wi-Fi-/NFC with One-touch remote, One-touch sharing - Dual Video Recording - My Voice Cancelling - Picture Effects - Motion Shot Video - TRILUMINOS Colour - Dual Video Recording - Multi Interface Shoe - ND filters - Audio level display - My Voice Cancelling - Picture Effects - Dual Video Recording - TRILUMINOS Colour - Picture Effects - Multi Interface Shoe - Multi Interface Shoe - Balanced Optical SteadyShot with Active Mode - Balanced Optical SteadyShot with Active Mode - Lens Ring and Manual Dial - TRILUMINOS Colour - BIONZ X processor HDR-PJ240E - Projector with 13 lumens and external input - 1/5.8 type Exmor R CMOS Sensor - Still Image Max Effective Resolution: 9.2megapixels - BIONZ X Processor - ZEISS Vario-Tessar Lens with 29.8mm wide angle, F1.9-4.0 - 27x Optical Zoom - 54x Clear Image Zoom - 2.7-type 230k dot LCD Panel - Electrical SteadyShot with Active Mode - AVCHD 50p/50i - MP4 25p - Motion Shot Video - Dual Video Recording - Picture Effects HDR-CX240E - 1/5.8 type Exmor R CMOS Sensor - Still Image Max Effective Resolution: 9.2megapixels - BIONZ X Processor - ZEISS Vario-Tessar Lens with 29.8mm wide angle, F1.9-4.0 - 27x Optical Zoom - 54x Clear Image Zoom - 2.7-type 230k dot LCD Panel - Electrical SteadyShot with Active Mode - AVCHD 50p/50i - MP4 25p - Motion Shot Video - Dual Video Recording - Picture Effects ### About Sony: With a diverse portfolio of businesses across electronics, music, film, interactive games and telecommunications, Sony is uniquely positioned to be the world’s largest technology and entertainment company. Sony Australia Limited is a wholly owned subsidiary of the Sony Corporation of Japan, and a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Committed to producing innovative and quality electronic products, the range includes BRAVIA TVs, Cyber-shot digital cameras, Handycam camcorders, α digital SLR cameras, Walkman MP3 players, VAIO computers, READER eBook Readers as well as HD professional broadcast equipment. For more information on Sony Australia, visit www.sony.com.au. Latest Sony News: To receive the latest Sony news, register for updates at sony.com.au/whatsnew Product Information: For further Sony product information or stockist details, readers can contact Sony Australia on 1300 720 071 or visit www.sony.com.au. Images: Product images can be downloaded from the Sony Australia Flickr site www.flickr.com/photos/sonyaustralia. 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