Unlocking the Digital Home

Unlocking the Digital Home
Unlocking the Digital Home
BBWF Europe 2007 - Berlin
Susan White
Director, Solution Marketing, Access Division
October 2007
All Rights Reserved © Alcatel-Lucent 2007
Context#1: Towards Personalized Multimedia
IP Network Transformation and Broadband Adoption
Empowers Personalized Multimedia
Legacy PSTN
VoIP/FMC
Dialup IA
POTS
Hybrid Phone
Blended Intelligent
Home and TV
Mobile TV
Ann is
here
Best Effort
EIS
Services
Legacy HSIA
Internet video & TV
On-line gaming
Coms TV
MyOwn TV
Maps on
TV
BUY
Blended Web
and TV
IPTV
Triple Play Bundles
HDTV/PIP
VoD/nPVR
Personalized
Advertising
Blended Multimedia
TIME
IPTV
inflection point
2 | Digital Home | October 2007
Internet video
inflection point
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IP Multimedia
inflection point
Context #2: How to Extend the Customer Experience ?
Service Provider
Application
Service Provider
Degree of integration between
ƒ Service Provider services
ƒ CE Vendor devices/applications
ƒ Internet content/applications
3 | Digital Home | October 2007
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CE Vendor
The Digital Home Transformation :
Four Key Components for Successful Operator’s Digital Home
• Which home networking
technologies per service?
1- Home Networking
for Triple Play
y Residential Gateway
(RGW) as the
networking hub
• Video challenge
4- Home
Management
• Remote management –
how far?
Digital
Home
Transformation
• Self management
techniques?
2-Converged Services
in the Home
• Home portals & vertical EPGs
3- Effective
Service Access
4 | Digital Home | October 2007
y Role of Femtocell for
FMC services
• Operator in a ‘hosting’ role
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1
Key Hurdles for Triple Play Home Connectivity
Network
DSL/
Fibre
Which technology for which
service?
ƒ Data: WiFi, 3G
ƒ Voice: Phone line, WiFi, 2G/3G
ƒ Video: Challenge ..
5 | Digital Home | October 2007
RGW
Video challenges
ƒ New cables provide best
performance
y Cat5/6, Plastic Optical Fibre (POF)
ƒ However, potential issues
y Expense, customer acceptance,
deployment delay
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1
Alternative Technologies for Video
ƒ Wireless: WiFi 802.11g to 802.11n
ƒ Wires:
Power line (BT, Belgacom)
Phone line
Coax (Verizon, AT&T)
Theory
Practical
ƒ Need to optimise transport to end
points for shared media
802.11g
54M
5-25M
y Multicast, QoS and minimise error rate
802.11n
>600M
10-100M
Power line
200M
10-80M
Phone line
320M
40+M
Coax
270M
80-125M
Data Plane
Technologies
ƒ Alcatel-Lucent is actively
involved in ensuring home
networks are optimised for triple
play services
Antwerp, Plano, Singapore
6 | Digital Home | October 2007
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2
The Situation Today at Home
Different content within different media managed independently
Entertainment
devices
TV Network
N
E
T
W
O
R
K
Internet
Voice Network
Data Devices
Voice devices
Mobile Network
Coloured interfaces on the RGW fix services to devices
7 | Digital Home | October 2007
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2
Evolving to Converged Services in the Home Network
New Services Needs….
ƒ
View pictures/films
stored on PC from TV
ƒ
Send picture from TV to
frame, printer, PDA
ƒ
See Baby-cam on TV
ƒ
Access PC music from
home theatre
ƒ
View Operator content
(video or music) on any
device
ƒ
IM and caller ID from TV
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Driving Residential Gateway as the Networking Hub
Residential
Hub
Network
Sharing content everywhere in the
home and on any device
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2
Key Success Factor #1:
RGW as the home networking convergence point
Integrate which evolving LAN and WAN technologies?
ƒ Optimise design for mass market customisation
ƒ Homeplug AV and WiFi (g to n) are the most popular
y Need to optimise for video and careful design to avoid DSL interference
Intelligent
Transport
Federated Control
Subscriber and
Resource Management
ADSL/ADSL2+
FTTN-VDSL2
Network
Universal
Access
Service
Aggregation
Service
Edge
IP/MPLS over
Optical Core
Triple Play Service Delivery
Architecture (TPSDA)
FTTU/GPON
LAN
WAN
Extend the TPSDA attributes to the Home environment
ƒ Ensure premium services are prioritised
QoS in the home
ƒ IP routing forwarding model to facilitate any service on any device
9 | Digital Home | October 2007
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2
Key Success Factor #2:
RGW as a platform for new services/applications
VoIP Services
ƒ SIP voice gateway for 2nd line voice services today
ƒ Migrating to primary line voice (class 5 replacement)
ƒ Migrating to IP phones and soft-clients for new IMS
service delivery
ƒ Example: Alcatel-Lucent dynamic address book
with presence on multiple clients
Home Automation
ƒ Home security and
surveillance
ƒ Climate and
Appliance control
Resource and Media
Sharing
ƒ Gateway for content
sharing across operator
and home network
ƒ Video and audio
content storage
ƒ Health monitoring
ƒ UPnP in home devices
for content sharing
10 | Digital Home | October 2007
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2
Key Success Factor #3:
Fixed Mobile Convergence Point
Operator Challenge: Consumers require high quality mobile in the home
ƒ 70% of calls are made indoors
ƒ Only 2% of buildings have purpose-built indoor coverage
ƒ 50% of users complain about poor indoor service
Femto Residential Gateway enables:
ƒ Improved service quality, increasing usage
ƒ Reduces backhaul costs
ƒ Enabler for new home services
Connected
ƒ Increases subscriber loyalty
Network
Home
A Next Major Step in Mass-market
Broadband Innovation
3G
The Lowest CAPEX/OPEX Option for Wireless Operators
11 | Digital Home | October 2007
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2
Alcatel-Lucent Smart Home Project
Washing machine/Microwave/Oven
Air Conditioner/Refrigerator
PLC
Home Applications
Centralized Server
On/Off Devices
Motorized curtain/Light/Gas Valve
PLC
Stored / shared
data in network
802.15.4
Serial
Wireless
Remote metering and Sensors
motion detector/fire/door
Pet Watch
INTERNET
RG
Wall Pad
Ethernet
PC
Or PLC
Remote Access
and Control
Serial / Wireless
Door
Phone
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Automatic
Door
WLAN
TV/Video
Phone (Kitchen)
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HDTV
IP Set-top
Web PAD
Frame
Notebook PC
3
Effective Service Access
Rich and intuitive
user portals
Extend the
user experience
ƒ User portal is the window to the customer
ƒ Extend the user experience with:
y More interactivity: Voting, contests..
y Regional content: Local weather, news..
y Target advertising to personal advertising
y Ingestion from On Line portals: Example YouTube
- Interactive TV Portal
- Applications
y User generated content: Share TV integrated into the portal
y Integrated communications on the TV screen (ALU NaC)
The New Hosting Role for Service Providers
13 | Digital Home | October 2007
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3
Consistent User Interface
Service Providers can leverage 3 screens to interact with the
customer: PC, TV, Mobile
ƒ Converged media package on any device
ƒ Managed ‘home network’ from any device
ƒ Seamless access
y Similar layout and portal setting
y Consistent in content priorities
y Built on the same business logic
ƒ Enables differentiation and increases
customer loyalty
14 | Digital Home | October 2007
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3
AT&T Vision of 3 Screens
15 | Digital Home | October 2007
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4
Importance of Operator’s Remote Management
Example of OPEX Savings
End User Needs
€ 151 M - Post activation
ƒ No expertise required
- Truck roll 50%
- Call time 50%
ƒ Everything just works
ƒ Efficient support advice
€ 49 - Activation
€ 334 M
Operator Needs
ƒ Lower OPEX costs for triple
play and home services
ƒ Improve customer experience
ƒ Deliver new services quickly
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- Truck roll 60%
- Call time 22%
- CPE return 9%
- 60%
€ 134 M
OPEX
No specific mgt
OPEX
Full Digital Home Care
5 year analysis, 1 Mio subs
Av. 30 € saving per sub. activation
Av. 40 € saving per sub per year
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4
Extending Management Beyond the Gateway
DSL Forum Standardization
Home Network Manager
(5580 HNM)
Device & service
activation
Proactive
maintenance
Diagnosis &
troubleshooting
• Multi-vendor device mgmt (TR-069, -111)
• Multiple device activation models
• Intelligent policies for mass operations
“Home network auto-configuration and
remote management is emerging as one of
the top service requirements.
Interoperability from the auto-configuration
servers in the network to various home
devices means improved services.”
Michael Brusca
Former Chairman DSL Forum
17 | Digital Home | October 2007
Interoperability with 25+ CPE vendors
25+ projects for HNM development, i.e. 80% MS
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4
Zero-touch Operations
Leading Digital Home Care Solution
Activation
Devices
Applications
Services
Home networking
Security…
Customer Service Management
TR-69 devices
Other devices
Assurance
A
C
T
I
V
A
T
I
O
N
Ordering
Qualification
Store
Web
Phone
Home Services Manager
HSM
(applications)
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Support
IPTV
Call center
Operations
Marketing
Install Kit
Voice, IPTV
HSI, Mobile
HSIA
SAM
(Service Activation)
VoD
AA
CC
Configuration
TT
(zero touch)
II
VV
AA
TT
II
Home Network
OO
Manager
NN
Femto Management System
FMS
(EV-DO, UMTS, WIMAX)
One click VAS
activation
Security / parental
Network gaming
Media services
Mobile Device Manager
MDM
(Smartphone, terminals .)
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Firewall / Security
SSM
(Self Service)
Home LAN Management
(5580HNM)
Maintenance
Self- Setup &
Verification
VoIP
….
CSM
(Customer Service)
Loop Management
(5530NA)
Home Network
Management
Wireless
Content sharing
Self-management
Device Management Tools
DMT
(PC tune up & applications ..)
Alcatel-Lucent, a Key Catalyst Role in the Home
Device Remote
Management
Leading Alcatel-Lucent Digital Home Care Solution
• Provisioning, Home/loop Mgmt, Self-Care
• Evolution to Home Service Management
Porting of embedded applications on CPEs
Service Support
In-home Traffic
Management
Data Plane
Technologies
Home Network
Topologies
Access
Connectivity
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• Advanced Smart Home, FMC, IMS, IPTV applications
• IMS and IPTV clients and portals, STB partnerships
Home Network as an extension of TPSDA
• End-to-end network integration
• Broadest IP forwarding models support
Bell Labs, R&I Research
• Performance, noise, interferences improvement
• Worldwide variances and standard definition
Integration and operational services
• Reference designs
• Integration lab – Home mock up – field tech training
Smart CPE devices
• Strategic partnerships with RGW vendors, 7130RG
• 9365 BSRFemto, 7432 GPON ONTs, WiMAX CPE vendors
All Rights Reserved © Alcatel-Lucent 2007
Wrap-up, the Path to the Digital Home
Very High Bandwidth and IP Network Transformation is a strategic trigger
for change in the Home
Operators need evolve towards roles as “hoster” and mediator
Four dimensions will enable new Digital Home
ƒ Home Networking Æ Optimise in-home connectivity for video
ƒ Converged Home Services ÆRGW as networking hub and a platform for
new services/applications
ƒ Effective Content Access Æ Rich user portals and applications to access
home services
ƒ Home Management Æ Advanced home management tools
Alcatel-Lucent is a key catalyst, as technology enabler and integrator
20 | Digital Home | October 2007
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www.alcatel-lucent.com
21 | Digital Home | October 2007
All Rights Reserved © Alcatel-Lucent 2007
Acronyms
PSTN: Public Switched Telephone Network
VoD: Video on Demand
IA: Internet Access
GPON: Gigabit passive Optical Network
EIS: Enhanced Internet Service
ONT: Optical Network Termination
HSIA: High Speed Internet Access
QoS: Quality of Service
IPTV: Internet Protocol Television
LAN: Local Area Network
VoIP: Voice over Internet Protocol
WAN: Wide Area Network
FMC: Fixed Mobile Convergence
SIP: Session Initiation Protocol
CE: Consumer Electronics
IMS: IP Multimedia Subsystem
RGW: Residential Gateway
OSS: Operations Support Systems
EPG: Electronic Programming Guide
BSS: Business Support Systems
22 | Digital Home | October 2007
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