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Industrial Services
From Value Added Product(ion) to LifeCycle Orientation
Christof Eberst
municon, Munich 12.01.07
PROFACTOR Produktionsforschungs GmbH
[email protected]
Outline
Background
State and Challenges
Response (MANUFUTURE)
Topic:
Industrial Services and Life-Cycle Oriented Value Creation
Implications
Attempting an distinction:
20 + heterogeneous industrial Sectors! No-X-Fits-All (X:Size, Need,...)
Industrial services vs. P/P services vs. products:
Services for industry and/or by industry connected to products(ion)
Has its „roots in“, or is centered around, or communicate with products(ion):
distinction may not be sharp (extending Products ..)
Industrial vs. general PSS:
Professional is user
Less units
Value Creation/unit
User = decision maker!
trained, < risk misuse/accidents (insurance!)
reversability!
higher price/unit -> „surf the HW wave“
Serving one client! (!= health care oligopol)
Life cycle oriented vs. production oriented value creation:
Creating also after sale revenues – post production value creation
Earning over full life-time of a product, … binding the customer
Examples: „Mobile PSS“ / IPOD / “Navi“ / NESPRESSO / printers / cars..
Background
Manufacturing Industry: Eurostat Yearbook 2005:
41.5% (=€1535 Billon) Value Creation
30.4% (=34 Million) Jobs
FTI’06 FEEI + FMS/FMW (Austria):
“Ohne Produktion keine Forschung und umgekehrt”
Translation: No Production => No Research - and vice versa”
Much more background information: www.manufuture.org
Image by courtesy of ETP MANUFUTURE
Background
The trend
Tseng Mitchel M., „Industry Development Perspectives“ CIRP, Montreal 2003
Background
The response strategy
… will change technology, equipment, automation and robotics radically!
Image by courtesy of ETP MANUFUTURE
Outline
Background
State and Challenges
Response (MANUFUTURE)
Topic:
Industrial Services and Life-Cycle Oriented Value Creation
Implications and challenges
Life cycle oriented Value Creation
Life cycle oriented value creation
A highly incomplete subset of Business Opportunities:
E.o.L Material Mix Recycling
E.o.L
Re-Use
Refurbishing
Automated / Remote Repair, Upgrade
Product
Life
Span
Automated/Remote Inspection, Maintenance
System evolution, Agility
„Power by the hour ” / Reconfiguration
„Product Service Systems“
Product(ion)
Individualisation
Factories as Products,
„Emotional Products“
„Customer specified products“ Extreme Customisation!
„Premium Niches“ Customer specific production
Robustness: 1 Fault / 10.000
Setup-Time down near zero!
System Evolution, Reconfiguration
Time constraint : „Time per decision”
Infrastructur
Time constraint: „Jobs Behaviors“ per secondc
Controll(ers)
Machine
Process..
Quality
Dynamic shifting robotisation levels
Multi-task (and place?) robots
…
…
Evolution Engin. Dev./Tools
Fence-less Operation
Understanding Tasks
Human Machine Coop.
o.E. Learning over Variants
Robust Behaviors
Robust Percept. bey. Sens.
New or autom. Planning/Progr.
Engin. Tools
Devel. Env.
Evolution
On-line task go/no (by econ.(l) Relevance)
Life cycle oriented Value Creation
Real time capacity1) fixed pace and speed
Sensors
Operating in cluttered weak control. environm.
… creates new implications … and chances for products
Task Space: Infinite relevant Variants/ Situations
Summary …Market Potential
Technology < Product < Market < Customer
A strong market for Cognitive ENHANCED Systems?
Most likely, BUT…
Will it be our market?
Will we identify the right segment?
Will we offer the right PSS?
Will we lead it?
Will we be efficient enough?
Instrument of Choice?
Not more applied research (by academia), but
(proven) better applicable research
PPS for IS: ..Customer
perspective
who develop comp. Mach,
…my personal
process, syst.
SW Tools for professionals
evaluation
of CognSys
for /linked with complex real
world
Augm.
Engineers
Usage
Benefit (of customer)
Augm. LS
systems
Augm. Proc.
Machines
Augmenting
components
Investments / Risks (for customer)
Thank you for your attention!
Good luck in finding your own strong
business cases

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