team work makes dreams work - National Powersport Auctions

PowerNews
TM
www.npauctions.com
VOLUME 14 • JULY 2017
TEAM WORK MAKES DREAMS WORK
San Diego, CA, June 22, 2017 - Left to Right (Greg DePasquale - Copart SVP Legal/General Counsel, Devin DeForest - NPA CFO, Jim Woodruff-NPA COO, Cliff Clifford - NPA Co-Founder/CEO, Jay Adair - Copart CEO, Jeff Liaw - Copart CFO/ Senior VP)
COPART & NPA JOIN FORCES
What happens when the world's largest
powersports and auto auctions join forces?
The world is about to find out as it was
announced in June that National Powersport
Auctions (NPA) is now part of the Copart
family. The details were simulcast to NPA
facilities in Atlanta, Cincinnati, Dallas and
Philadelphia as NPA CEO Cliff Clifford and
Copart’s CEO Jay Adair explained the deal
and what it will mean moving forward.
"We share a common culture and it really is
going to be a great relationship," was Cliff's
opening comment. "Jay is a partner and a
friend," added Cliff. "Copart is the best in the
world at what they do, and with their help,
NPA is going to grow… rapidly!" Although
terms of the deal won't be disclosed, the
bottom line is NPA now has access to several
more resources including capital, logistics
and locations at their finger tips.
”We are very excited about teaming up
with Copart,” Cliff said. “Leveraging Copart’s
resources and capabilities with NPA’s
industry expertise and market leadership
will allow us to kick NPA into high gear.
We’re looking forward to taking NPA to a whole
new level of growth and success.” Indeed!
“NPA is the leader in the powersports auction
industry and shares our ownership mindset,
commitment to challenging the norm, and
focus on delivering results," added Jay. “We
are thrilled that NPA is now part of the Copart
family and believe the NPA team’s expertise
will enhance our capabilities.”
He also confirmed that it will be business as
usual for NPA. "We are in this for the long term.
This is not one of those churn and burn deals.
Look at Copart's 35 year history." Although
Copart is a publicly traded company, Jay
said they still embrace the family values the
legendary company was founded on by Willis
Johnson back in 1982.
"It is part of the DNA that makes up Copart, We
have been public for 22 years, but we operate as
long-term owners and don't get too caught up in
the distractions of trying to perform from quarter
to quarter."
Jay started at Copart by driving a fork lift at the
wrecking yard and worked his way up through the
ranks to the now $1.4 billion per year operation.
He stopped driving the fork lift to become
Operations Manager in 1989 and became VP
of sales and operations in 1990. He has been
see TEAM WORK MAKES DREAMS WORK p2
IN THIS ISSUE
TEAM WORK MAKES DREAMS WORK
HEALTH OF THE POWERPORTS INDUSTRY
BIDS/PURCHASES PAGE
CLIFFORD EXECUTIVE OF THE YEAR
ACE CAFE ORLANDO
HARLEY-DAVIDSON THAILAND
KURT CASELLI FOUNDATION
NPA NEW FACES
HEALTH OF THE
POWERSPORTS
INDUSTRY
By Jim Woodruff
We have all read the
articles decrying the
lack of growth in the
powersports market. As much as I would love to
scream “fake news”, the fact is that the powersports
market is not where any of us would like it to be. I
am not claiming we know more than the experts, but
by working with all the key players of the industry
ecosystem – from the OEMs that make the product,
to the dealers that sell it, to the banks that finance it
all - NPA has a unique vantage point.
MIC data shows that new motorcycle sales are
roughly half of what they were in 2006 before the
financial crisis. In the six years since the market
bottomed out in 2010, the Marine and RV industries
have grown double-digits each year while motorcycle
sales have only grown about 2% per year! Why might
this be?
Lack of Financing
The biggest reason for the decline in sales during
the financial crisis was a lack of retail financing.
This was not just powersports. Unfortunately, as
the crisis ended lenders focused on automotive
and powersports was largely an afterthought. This
multi-year avoidance started the hole that we are all
trying to dig out of. Fortunately, several significant
new lenders have entered the market and traditional
lenders are writing more paper. The dearth of
powersports financing has finally subsided.
Bikes Are Too Expensive!
Based upon NPA analysis of MSRP data for the
mix of units sold through auction, average MSRP
for most powersport vehicle product categories
has risen ~15-25% from 2006 to 2016. Price is one
reason why pre-owned sales have been doing so
well. Fortunately, the major OEMs now offer less
expensive models for new riders and used vehicles
are plentiful.
Millennials?
Discussions about industry growth invariables
include Millennials. Recent mainstream articles
entitled “Can Millennials Save the Motorcycle
Industry?” and “Millennials are Wrecking an Iconic
Motorcycle Brand” are recent examples of the angst
and curiosity about this demographic. But is it a
risk-averse, generation raised by helicopter parents
that swaddled their young in bubble-wrap, or is it
a lack of products and entice them? Fortunately,
Millennials have a preference for accumulating
authentic experiences vs. accumulating things,
which is a perfect complement to powersports.
And they aren’t the only generation buying bikes.
MIC research shows that there are roughly 17M
U.S. riders annually that ride a bike but don’t own
one! There’s plenty of interest – the industry just
needs to connect better with these aspiring riders
and overcome their hurdles and fears. When
companies like Harley declare that their mission is
to train 2 million new riders in the next 10 years, it’s
clear that we all play an important part in helping
the industry grow. We’re in – are you?
TEAM WORK MAKES DREAMS WORK
CEO since 2010, but he is still driven by
the love of the business and commitment to
Copart's loyal customer base and long-term
employees (more than 4,500 colleagues). "I
hired Sean Eldridge 27 years ago to wash
cars in our original Vallejo wrecking yard…
He is now Chief Operating Officer," noted Jay.
"Like I say, we are a family business."
"We share a common culture with Jay and
the Copart family," confirmed Cliff. "We work
hard, play hard… and play to win."
With that, Jay addressed the elephant in
the room. "There will be no changes to NPA
management or day-to-day operations. You
guys know what you are doing… and you
do it very well." There is definitely no plan to
change from the live auctions employed by
NPA to Copart's online-only format.
"I don't see any changes for at least a
year," reiterated Jay. Instead Copart will
give NPA a war chest to work with and a
team of real estate professionals to expand
the footprint.
However it was here that Jay and Cliff
seemed to disagree. "Remember the heavy
lifting it took to get the Philadelphia deal
done?" Cliff posed. "Instead of me and Jim
having to fly around looking at facilities
and real estate deals, Copart has an entire
team of real estate professionals… with
their help, NPA could easily have 3 or 4
new facilities…"
Although Copart started with one wrecking
yard and evolved into an online auction
business, Jay also sees Copart as a real
estate company these days, with IT and
distribution. Owning more than 8,000 acres of
prime real estate in urban areas like Chicago
and Los Angeles, he makes a good point.
About Copart
Just like NPA, Copart is one of those great
success stories that nobody really knows.
Founded in 1982 by current CEO Jay Adair's
father-in-law Willis Johnson, Copart has very
little interaction with the general public. And
NPA WEB UPDATE
continued
from cover
just like Cliff and the management team
have done behind-the-scenes with NPA,
Copart has emerged as a global leader in
B2B vehicle auctions.
When Willis Johnson opened a single
salvage yard in Northern California, nobody
knew what kind of wild ride was about to
begin. In the past 35 years Copart has
become a global leader in online vehicle
auctions and a premier destination for the
resale and remarketing of used vehicles.
Now headquartered in Dallas, Copart’s
innovative technology and online auction
platform links buyers and sellers around
the world. From that single salvage yard,
Copart has grown to more than 200
locations in 11 countries. Even more
amazing is the fact that Copart sells
millions of vehicles per year, with 125,000+
up for auction every day!
Copart’s innovative technology and online
auction platform links sellers to more
than 750,000 members in more than
170 countries. Copart offers services to
process and sell salvage and clean
title vehicles to dealers, dismantlers,
rebuilders, exporters and in some cases,
to end users. Copart sells vehicles on
behalf of insurance companies, banks,
finance
companies,
charities,
fleet
operators, dealers and vehicles sourced
from individual owners.
Copart operates in the United States,
Canada, the United Kingdom, the Republic
of Ireland, Brazil, Germany, the United Arab
Emirates, Oman and Bahrain, India and
Spain. Copart has been a publicly traded
company since 1994 (NASDAQ: “CPRT”).
Copart’s success has earned a place
on Forbes' “200 Best Small Companies”
list nine years in a row as well as being
featured on the TV show World’s Best as
“The World’s Best Remarketing Company.”
For more information, visit Copart.com
or join the conversation and follow Copart
on Facebook.
PURCHASES & BIDS PAGE ROLLS OUT
WITH A NEW LOOK & NEW FEATURES
Another newsletter, another page updated on the
modern NPA website! The Purchases and Bids
page rolled out earlier this month and has the
same modern look and feel as the newly created
Inventory page. The goal was to combine multiple
pages so purchasing dealers have all their vehicle
VOLUME 14 • JULY 2017 • NPA POWERNEWS • NPAUCTIONS.COM • P2
information at their fingertips and in one location.
If you haven’t jumped on the modern website
bandwagon yet, take some time and educate
yourself on all its features as the classic site will
retire on August 31st, 2017.
New Features
• Track all bids on one page, including
Live Auctions and online Exchanges
• Accept pending Subject/To’s
• Accept & decline Last Chance Offers
• View & modify all Proxy Bids
• Export & print Vehicle Details to Excel
• Download Invoices
• By default View Vehicles that currently have
bids for the day
• See current purchase amount by day
• Access to past Condition Reports
NPA CO-FOUNDER CLIFF CLIFFORD
NAMED EXECUTIVE OF THE YEAR!
December was a big month for National
Powersport Auctions. The company had just
opened its fifth location in Philly and moved
into new digs in Dallas. That growth was made
possible — and had become necessary —
as NPA has emerged as the leader in the
powersports auction arena. It was also the
deciding factor in trade publication Powersports
Business naming NPA's co-founder and CEO
Cliff Clifford their 2017 "Executive of the Year!"
And this was long before news of the deal with
Copart had been made public, another big
milestone in NPA's history.
anything possible," Woodruff added. "He’s
not afraid to ask the tough questions,
is a quick learner of almost anything
that comes his way and loves people.
Most importantly, Cliff cares deeply
about our industry and its people
— you can feel it the moment you
meet him.”
It has been this way since NPA hosted
its first live dealer-only auction in San
Diego in 1991, selling 150 units. “When
you really think about it, without the
effective, trusted wholesale market that
Cliff dreamed of in the early
May 22, 2017 • Volume 20, Number 7 • $3.99
days, lenders would not be
able to lend, dealers would
not have a steady supply of
used inventory, consumers
INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE
would be buried in their
OEMs would be
FOCUS
No more trades,
stuck
with
their demo pools
2017
dirt
for
and
aged
inventory,
and no
PSB: FOCUS
EXECUTIVE
Arctic Cat one would have the market
OF THE YEAR
TSV reveals Textron
data to know what vehicles
Off Road will be dirt brand,
CLIFF
while Arctic Cat will
are really worth,” Woodruff
be snow only
CLIFFORD
Co-founder and CEO,
explained to PSB.
Moving on
National Powersport
Auctions
“I don’t spend much time
Page 12
thinking about our role
Interested in learning about what makes today’s most successful industry
as we are constantly on
executives continue to push forward? This year’s selections simply have steered
their products and businesses in a manner that elevates not only the bottom line
the throttle, but I hope we
at their own companies, but at dealerships throughout the country, also. If you’re
not currently familiar with them and their operations, we’ll tell you all you need to
Top rank
are doing what we can
know in one of our favorite editorial projects of the year.
to improve the industry,”
2017 INDUSTRY LEADERS
JUSTIN
BARRY
Clifford said. "I always look
JACKREL
WILLEY
President,
President/CEO,
for ways to help the industry
Bintelli
National
Cycle, Inc.
grow. I feel our biggest
Page 14
Page 15
Award-winning
impact on the industry right
now is providing the industry
access to years and years
BRYAN
CHUCK
SETI
BODERMAN
NEWS:
General Manager,
Vice President,
of wholesale data.
Yamaha
Motorcycle
FINANCE:
Watercraft
Division,
"If dealers, lenders and
Group
American Honda
SNOW:
Motor Co.
OEMs
can better predict
Page 16
AFTERMARKET:
Page 17
what a vehicle is worth, both
HOTNEWS
currently and in 90 days,
New CARB-compliant
system from
Vance & Hines
"This year's selections
simply
have steered then they will be able to better manage
their products and businesses in a manner that their business, cash flow, inventory levels,
elevates not only the bottom line at their own etc." Clifford concluded. “At the end of the
companies, but also at dealerships throughout day NPA is driven to grow the industry we
the country," wrote PSB in their June cover story. love, and I hope all the other companies
"While the recent improvements, and others share our same goal.”
that have been made over NPA’s 27-year history,
can be attributed to a number of team members
at the company, co-founder and CEO Cliff
Clifford has been at the helm throughout the
company’s life," noted PSB. "Clifford’s efforts in
2016 and those of his company over the past
NPA San Diego, 12400 Stowe Drive • Poway, CA 92064
several years are why Powersports Business
TOLL FREE 1.888.292.5339 • Fax 858.513.1599
chose Clifford as the 2017 Executive of the Year."
© 2017 National Powersport Auctions
“Cliff is a quintessential entrepreneur,"
SENIOR EDITOR .............. Robin Hartfiel
NPA COO Jim Woodruff told PSB. "He is
PRODUCTION EDITOR ... Jim Woodruff
charismatic, possesses a keen sense for
ART DIRECTOR. ............... Efraim Manuel
opportunity and places integrity and superior
MANAGING EDITOR ....... Ryan Keefe
customer service at the top of his priority list."
SECTION EDITOR ........... Sara Spohr
Those who have worked with NPA for any
length of time know this.
“He has total confidence in his team and
SAN DIEGO • PHILADELPHIA • DALLAS • CINCINNATI • ATLANTA
surrounds himself with the right people to make
MOTORCYCLES,
MODS VS. ROCKERS
CAFE RUMBLES
INTO ORLANDO
& MAYHEM ACE
www.powersportsbusiness.com
12 • May 22, 2017 • Powersports Business
PSB
www.PowersportsBusiness.com
This issue:
Executive of
the Year
Next issue:
Tire & Wheel u
PAST EXECUTIVES OF THE YEAR
2016 Dennis McNeal, vice president, Motorcycle
Operations, Yamaha Motor Corp., U.S.A.
2015 Holger Mohr, president, Kuryakyn
2014 Greg Heichelbech, CEO, Triumph
North America
2013 Keith Wandell, CEO, Harley-Davidson
Motor Co.
2012 Rob Dingman, CEO, American Motorcyclist
Association
2011 Scott Wine, CEO, Polaris Industries
2010 Jack Snow, CEO, Sheffield Financial
2009 Bennett Morgan, president & COO,
Polaris Industries
2008 Eric Bondy, CEO, KYMCO USA
2007 Paolo Timoni, CEO, Piaggio Group Americas
2006 Michael Lock, CEO, Ducati North America
2005 José Boisjoli, CEO, BRP
2003 Jeff Bleustein, CEO, Harley-Davidson
2002 Tom Tiller, CEO, Polaris Industries
2001 Ray Blank, vice president, American Honda
2000 Fred Fox, chairman and founder,
Parts Unlimited
PAST INDUSTRY LEADERS
2016 Tim Buche, president, Motorcycle Industry
Council; Milt Reimer, founder/owner, FXR Racing;
Johnny Jump, Powersports — national sales
manager, K&N Engineering; Steve Shankin, founder/
owner, Seizmik UTV-Vialink
Executive of
2017 EXECUTIVE
the Year
OF THE YEAR
SEE PAGE 12
2015 Brian Klock, president, Klock Werks
Kustom Cycles; Tim McKercher, president,
LOOK Marketing; Larry Little and Mike Webster,
vice president and general manager/president,
Marketplace Events Motorcycle Group
2014 Tim Calhoun, CEO, Speedmob, Inc.; Steve
Menneto, VP Motorcycles, Polaris Industries; MarkHans Richer, senior VP & chief marketing officer,
Harley-Davidson Motor Co.; Sarah Schilke, head
of Marketing & Public Relations, Schuberth North
America
2013 Roy Olivier, CEO, ARI Network Services, Inc.;
Sam Yourd, vice president of Marketing, Motorsports
Division, GE Capital Commercial Distribution Finance;
Cristiano Silei, CEO, Ducati North America; Sam
Dantzler, president, Sam’s Powersports Garage &
Sam Dantzler Consulting
2012 Bill Jenkins, vice president of Sales, Kawasaki
Motors Corp.; Chris Carlson, president, Sportech;
Jim Woodruff, partner, National Powersport Auctions;
Keith Wandell, president, CEO and chairman of the
board, Harley-Davidson
2011 Yves Leduc, vice president and general
manager, BRP North America division; Steve
Johnson, president/COO Tucker Rocky Distributing;
Paul Vitrano, general counsel, MIC & executive VP,
ROHVA; Claude Jordan, CEO, Arctic Cat
2010 Chris McIntyre, president, EagleRider; Malcolm
Smith, president, Malcolm Smith Motorsports; Laurn
Rice, vice president, ADP Lightspeed; Holger Mohr,
CEO, Custom Chrome
2009 Philip McCaleb, president, Genuine Scooter
Co.; Brian Etter, CEO, MAG; Christopher Carter,
owner, Motion Pro; Cliff Clifford, CEO, National
Powersport Auctions
CLIFF CLIFFORD Co-founder and CEO, National Powersport Auctions
Clifford’s vision provides
dealers with growth option
Pre-owned market
growth boosted by NPA
co-founder Cliff Clifford
BY LIZ KEENER
SENIOR EDITOR
December was a big month for National Powersport Auctions. The powersports wholesale
auction company announced it had opened
its fifth location and that it had moved its Dallas facility into a larger building to increase
efficiencies.
That growth has been made possible —
and has become necessary — as NPA has
blossomed into the leader in the powersports
auction market. While the recent improve-
ments, and others that have been made over
NPA’s 27-year history, can be attributed to a
number of team members at the company,
co-founder and CEO Cliff Clifford has been
at the helm throughout the company’s life.
Clifford’s efforts in 2016 and those of his
company over the past several years are why
Powersports Business chose Clifford as the
2017 Executive of the Year.
“Cliff is a quintessential entrepreneur.
He is charismatic, possesses a keen sense for
opportunity and places integrity and superior customer service at the top of his priority list,” said Jim Woodruff, chief operating
officer of NPA. “He has total confidence in
his team and surrounds himself with the
right people to make anything possible. He’s
not afraid to ask the tough questions, is a
quick learner of almost anything that comes
his way and loves people. Most importantly,
Cliff cares deeply about our industry and its
people — you can feel it the moment you
meet him.”
BUILDING NPA
Clifford has spent his entire career in the motorcycle industry. A rider himself, Clifford was
involved in a multi-line powersports dealership
in San Diego before he helped launch NPA. It
was at the dealership that he learned about the
benefits of pre-owned vehicle sales.
“We took everything in trade. We tried to
keep 100 used bikes in stock at all times,” Clifford recalled. “But during this period, there was
no real mechanism to have an opportunity to
acquire vehicles besides trade-ins or off-thestreet purchases.”
See Clifford, Page 13
BY LIZ KEENER
SENIOR EDITOR
American LandMaster announces its plans to
expand its operations in Indiana.
SEE PAGE 20
When dealers, media and Textron employees
walked into the Alliance Aviation Services hangar that would serve host to an April event, they
had to walk around — or under the tail boom
of — a Bell Helicopter.
Past the chopper and into the hangar, on
display were Arctic Cat snowmobiles, ATVs
and side-by-sides; Textron Off Road Stampede
side-by-sides; stock and accessorized E-ZGO personal transportation vehicles and —
opposite the helicopter — a Textron AirLand
Scorpion, a jet aircraft designed to perform
intelligence, surveillance and reconnaissance
missions. Mouths were agape as dealers walked
in and began exploring the aircraft and powersports vehicles.
Textron Specialized Vehicles (TSV) invited
about 50 dealers who currently carry Textron
or Arctic Cat products, half-a-dozen members
of the media and a large contingent of its staff to
the Dallas-Fort Worth area to learn more about
the merger of TSV and Arctic Cat, following
Textron’s March 6 acquisition of Arctic Cat.
The event was also streamed live to a couple
hundred dealers, as well as TSV employees in
Thief River Falls and St. Cloud, Minnesota, and
Augusta, Georgia.
BMW dealers rank No.1 in the 2017 Pied Piper
Prospect Satisfaction Index study.
SEE PAGE 29
Mosites Motorsports gets OEM recognition for its
sale and service operations.
SEE PAGE 38
See Textron, Page 22
J&P Cycles founder passes away . . . . . . . . PAGE 3
Polaris Q1 report . . . . . . . . . . . . . . . . . . . . . PAGE 8
Industry vet launches startup brand . . . . . PAGE 24
John Collins, vice president — Consumer for TSV,
introduces Textron Off Road’s yet-to-be-named sideby-side that will be released this fall.
Kendon Trailers goes dealer direct . . . . . . PAGE 37
The first and only aftermarket 50-state
emissions compliant system for late
model Harley-Davidson motorcycles
is now available from Vance & Hines.
Vance & Hines has introduced
p1x7-17PSB7-News.indd 1
the CTR Performance Kit. Providing
the complete package for exhaust, air
and tuning, the CTR Performance Kit
has been granted an Executive Order
(E.O. K-006-3) from the Air Resources
Board of California, which means the
CTR Performance Kit has been evaluated and shown not to increase emis-
sions on 2014-16 Harley-Davidson
touring models. This allows CTR
performance systems to be installed on
street registered motorcycles.
With every kit, riders get Power
Duals CTR head pipes and a choice of
five different styles of Vance & Hines
See Hot News, Page 3
5/9/17 4:40 PM
CONTRIBUTORS
VOLUME 14 • JULY 2017 • NPA POWERNEWS • NPAUCTIONS.COM • P 3
Travels taking you to Florida this summer? You need to
hit Ace Cafe Orlando, the first North American location
of the London-based landmark for generations of cafe'
racers. The 35,000-square-foot dining, entertainment
and retail destination reinvigorates a key parcel in
downtown Orlando now known as “Ace Corner,” and
expects to draw more than 400,000 people annually.
“We have built a special place for everyone, from
Petrolheads, to the after-work crowd, families, music
lovers and everybody in between,” says Mark McKee,
CEO and Chief Gearhead of Ace Cafe North America.
“For those passionate about cool motors, great music,
inspired food & drink and good times, Ace Cafe
Orlando is the place to be.”
Since 1938, Ace Cafe London has been a mecca for
those passionate about bikes and rock ’n roll culture.
Ace Cafe Orlando is much larger than the original,
spanning 3 acres, two floors and features a full-service
restaurant, two kitchens, four bars, a coffee bar and
private spaces.
Rounding out the offerings inside the Ace are:
Rockers Speed Shop (selling official branded Ace
apparel); a BMW motorcycle dealer; Dainese D-Store;
EagleRider motorcycle rentals and Stonebridge Motor
Gallery, selling an ever-changing line-up of original
artwork and moto-memorabilia, as well as collectable
vintage and rare, one-off custom motorcycles.
Now that NPA's merger with Copart is out of the
bag and it is no secret that there will be several more
facilities opening in the very near future, maybe Ace
can teach NPA a thing or two about Orlando!
NPA ON THE MOVE
KURT CASELLI
FOUNDATION AUCTION
Doffo Winery, Temecula, CA, June 17, 2017- NPA Team (Chris Aslanian Auctioneer, Jim Woodruff - COO, Tony Altieri - Director Business Development,
Efraim Manuel - Art Director, Mike Murray - VP Sales, Devin DeForest - CFO)
A worthy cause, great ride and ideal venue
make the annual Kurt Caselli Foundation
fund raiser a highlight of the summer.
Hosted in honor of the fallen off-road legend, and presented by SCORE,
their mission is to improve off-road safety. As we have done for the past four
years, the NPA crew rides from NPA HQ in Poway through scenic Southern
California, Temecula wine country to the Doffo Winery and MotoDoffo Collection.
Like a fine wine, this event keeps getting better with age. This year there
was fun for the whole family with kids’ Strider races and demo rides on
STACYC electric stability cycles. The rest of the crowd enjoyed vendors
(which gave back to the Foundation with every purchase), food booths
(including pizza and Italian gelato), and adult beverages (for those who
weren't riding from Doffo and Garage Brewing Co).
The event raised more than $40,000 - no easy task, but host/motorcycle
racer/wine maker Damian Doffo says it was made possible with proceeds
from two big draws. The item of the day was a 2017 KTM 50 SX equipped with
FMF Exhaust and a custom graphics wrap. The highlight of the day was the
live auction event with proceeds going directly to the Caselli Foundation.
"The Kurt Caselli Foundation raffles and an exciting live auction hosted by
one of the best auctioneers in the business made this milestone possible,"
says Damian. “The event has really taken on a life of its own and I’m so proud
of our efforts and the response and generosity of the motorcycle community.
Their support continues to amaze me!”
To learn more about the Kurt Caselli Foundation and the work that they do,
visit: kurtcaselli.com
NPA NEW FACES
NPA INTRODUCES NEW
REGIONAL SALES TEAM
Trevor Nicely
Bloomberg followed
the July 4th holiday
with an article about
millennials and the
motorcycle industry.
Fortunately, reality is
not the same as the dire predictions in the article. Bloomberg reports
"Bike sales fell by 41% in 2009… In 2016, U.S. customers rolled off
with 371,403 new bikes, roughly half as many as a decade ago."
However that is nothing new. Unit sales of road bikes have hovered
around 350,000 units every single year from 2009 - 2016. Yes, the
industry does need to do something to stimulate unit sales and yes the
Baby Boomers are aging out of the equation… however contrary to
Bloomberg's breathless headlines, the industry is not suffering major
declines. Stagnant doesn't mean dead! Pre-owned sales continue to
buck the trend, which leads to more new sales. Solid sales of youth model
dirt bikes means future opportunities for street bike purchases. While
National Powersport Auctions specializes in pre-owned inventory, we
felt it would be beneficial to share this data with you (with MIC
permission, of course). Much more detailed figures, including make
and model breakdowns are available to MIC members, as is their
comprehensive Statistical Annual. Dealers can now become MIC
members and access much of the same data as the OEMs, including
reports like this one. For more details on the benefits of MIC
membership, membership.mic.org
JANUARY - MARCH 2017
VEHICLE TYPE
GENERAL TYPE
2017
CURRENT
2016
PRIOR
UNIT
CHANGE
PERCENTAGE
CHANGE
MOTORCYCLE
SCOOTER
4,280
4,841
- 561
-11.6%
MOTORCYCLE
ON-HWY
68,304
73,283
- 4,979
- 6.8%
MOTORCYCLE
DUAL
8,748
8,437
311
3.7%
MOTORCYCLE
OFF-HWY
20,826
20,315
511
2.5%
ATV
ATV
40,757
45,982
- 5,225
-11.4%
MOTORCYCLE
TOTAL
102,158
106,876
- 4,718
- 4.5%
GRAND
TOTAL
142,915
152,858
- 9,943
- 6.5%
HARLEY-DAVIDSON
THAILAND AND
NOW DUCATI?
Harley-Davidson announced it was
opening a plant in Thailand back in
May. While criticized by some labor
unions, the move makes sense in order
to meet The Motor Co's stated goal of
expanding overseas business by 50%
at the same time as gaining 2 million
new riders in the U.S. by the year 2027.
Thailand is a major hub serving the
growing Southeast Asian market.
510.421.8065
"A factory in Thailand will allow us to be more responsive and
competitive in the Asean region and China," Harley-Davidson PR
jwharton@npauctions.com
manager Katie Whitmore said. "Increased access and affordability for
States: HI, NV, UT, Northern CA
our customers in the region is key to growth for the company in total. There
is no intent to reduce H-D U.S. manufacturing due to this expansion."
Harley opened a plant in India in 2011, and it also assembles
motorcycles at a plant in Brazil, so the move is not without precedent.
Also coming with a prior precedent is the rumor that Harley has
emerged as a leading bidder for buying Ducati from Volkswagen.
Graybeards may remember the old Aermacchi buyout… or more
508.259.3611
recently MV Agusta (ironically housed in the original Aermacchi plant).
Some of the machine tools in that Varese factory are still labeled "AMF
maicardi@npauctions.com
Harley-Davidson" to this very day.
States: CT, MA, ME, NH, RI, VT, Eastern NY
However the Ducati deal shakes out, Harley is clearly seeking new
riders as its loyal Baby Boomer demographic ages out of the market.
VOLUME 14 • JULY 2017 • NPA POWERNEWS • NPAUCTIONS.COM • P4
503.349.0571
tnicely@npauctions.com
States: AK, ID, MT, OR, WA, WY
Jeff Wharton
Mike Aicardi