$200,000 - Idaho Potato Commission

C
E B R AT I N
G
EL
YE
A R S!
2016
Y
A
L
DCIOSP
NTEST
your chan
ceS
of
WINNING
!
MORE THA
N
200,000
IN CASH
$
& PRIZES!
Receive a
HAMILTON
BEACH
Personal Cup™
one-cup pod brewer
JUST FOR
ENTERING!
Idaho® Potatoes, H
ormel® Real Bacon Bits
& Country Crock®
CELEBRA
TI
NG
Y
EA
R S!
L
A
E
R
IT S
’
IDAHO® POTATOES, HORMEL® REAL BACON BITS
& COUNTRY CROCK®
More
Than
$50,000
IN CASH PRIZES ALONE!
PUT YOUR CREATIVITY
FREE!
HAMILTON
BEACH
Personal Cup™
one-cup pod brewer
JUST FOR
ENTERING!
•Compatible with coffee
grounds, K-Cup® packs or
soft pods
• Better coffee extraction than
the leading competitor
• Adjustable cup rest allows
for standard-size cups or
travel mugs
• Durable, stainless steel
features and dishwasher safe,
removable parts
• 10-ounce brewing capacity
(travel mug not included)
• Coffeemaker shuts off
automatically when brew
cycle is complete
•One-year warranty
ON DISPLAY
GET CONSUMERS EXCITED by creating a
sales-driving product display with custom point-ofsale materials and recipes.
1. Build an attractive and memorable display with Idaho®
Potatoes, HORMEL® Real Bacon Bits & Country Crock®.
2. Incorporate the website addresses below into your
display to give your customers access to other great
recipes and information.
• www.idahopotato.com
• www.hormelfoods.com
• www.countrycrock.com
3. Order point-of-sale materials from
www.idahopotato.com/retail or
through your category manager.
4. Display your creative masterpiece in
the produce section of your store for at
least one week during the contest period
of January 11–March 11, 2016.
5. IT’S EASY TO ENTER! Submit your entry online
at www.idahopotato.com/retail or by submitting the attached
entry form along with your display photo.
www.idahopotato.com/retail
P O I N T- O F-
SALE
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your category m
kit
to 2016 display
The Idaho® pota
includes:
Month
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logo display sign
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• Two infl
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to
Cl
the Idaho® pota
are available from ahopotato.com/retail
.id
website at: www
IDAHO® POTATO’S
PERFECT PARTNERS:
HORMEL® REAL BACON BITS
& COUNTRY CROCK®
SHOW ME
THE MONEY!
STORE
CATEGORIES
Each of the three store
categories receives these prizes
1st Place.. ... $2,000
2nd Place....$1,500
3rd Place. . .. $1,000
4th Place. . ..... $800
5th Place. . ..... $700
CATEGORY 1
1–5 cash registers
6th Place. . ..... $600
7th Place....... $500
8th Place. . ..... $400
9th Place. . ..... $300
10th Place..... $200
CATEGORY 2
6–9 cash registers
CATEGORY 3
10+ cash registers
Plus 100 Honorable Mention Prizes of
$100 Each (selected from the remaining entries)
CATEGORY MANAGERS WIN TOO!
Our Category Manager Match Program makes it easy for category
managers to win, too. If your store is a 1st through 10th place winner,
you also win the equivalent cash prize! So encourage your stores to
participate and send in their entries. It’s a win-win situation!
WINNERS ON DISPLAY
Go to www.idahopotato.com/retail for last year’s winners. This year’s Idaho
Potato Lover’s Month display winners will be listed by June 3, 2016.
PLAY BY THE RULES
Read and follow the Display Contest Rules on the back page carefully—
then get ready to exercise your creativity with a winning entry!
CELEBRA
TI
NG
Y
EA
R S!
1. Your Idaho® potatoes, HORMEL® Real Bacon Bits and
Country Crock® display must be in place for at least one
week during the contest period.
• Fresh Idaho® potatoes (bag, bulk, or both) that have a clear label
showing the Idaho® name and the Grown In Idaho® seal
• A clearly marked Idaho® dehydrated potato product
• HORMEL® Real Bacon Bits
• Country Crock® Original, Simply Delicious, Calcium,
Churn Style and/or Light spreads
• Displays may not include potato products from other states
3. Display point-of-sale (POS) materials must include special-themed
POS material from the Idaho Potato Commission.
You may create your own display support materials as well.
Creativity is encouraged!
4. Display entries are limited to one per store.
5. Display entries will be judged and prizes awarded by the Potato
Lover’s Month Display Contest Review Committee. Entries will be
judged on the following criteria: use of Potato Lover’s Month
signage, creativity of the display, how the display incorporates the
partner products detailed in Rule #2 and perceived salability of
the display. The committee’s decisions are final.
6. All entries must be received by the Potato Lover’s Month Display
Contest Review Committee no later than March 25, 2016. All
winners will be notified by June 3, 2016, and posted on
www.idahopotato.com/retail.
7. Cash prizes will be awarded subject to your company’s policies
regarding distribution of such awards. Void where prohibited
by company policy. Taxes are the sole responsibility of
cash-prize winners.
L E B R AT I N
YE
G
CE
A R S!
DISPLAY CONTEST RULES
2. Displays must be in the produce section of the store. Qualifying
displays must include ALL of the following products:
8. Prize money will be awarded to winning entries by
July 1, 2016, subject to verification by the Idaho Potato
Commission of all completed entry documents and
applicable information.
9. All
entries must include an official entry form or photocopy of
same. If entering by postal mail, entry photos should have
entrant’s name, address, store name, e-mail address and business
phone number on the back of each photo. Digital photo
submissions are preferred, but you may submit other photo
formats (Polaroid images are prohibited).
10. Information
on the success of the promotion is welcome;
however, this is not required nor is it a judging criterion.
Recommendations to improve the annual Potato Lover’s Month
Display Contest for future contests are also welcome.
11. The
Potato Lover’s Month Display Contest Review Committee is
not responsible for lost, misplaced or stolen entries. Entries
become the property of the Idaho Potato Commission and cannot
be returned. Please keep a copy for your records. By entering, you
give the Idaho Potato Commission your permission to use your
entry for publicity or advertising purposes. Contest is void
where prohibited.
IT’S EASY TO ENTER ONLINE!
Submit your Display Contest entry and photos online at
www.idahopotato.com/retail. Click on Potato Lover’s Month Display
Contest/Entry, complete the entry form, upload your photo file when
prompted and submit. An e-mail message will be sent to you
confirming that your entry was received. Or you may fill out and mail
the form below, along with your display photo.
ENTER AT
WWW.IDAHOPOTATO.COM/RETAIL
2016 IDAHO® POTATO LOVER’S MONTH
DISPLAY CONTEST ENTRY FORM
Enclosed is my qualified entry for the display contest. Please send me my Hamilton Beach Personal Cup Pod Brewer entry prize!
Entrant Name (one name only, please)
Title
Company or Store Name
Department
Company or Store Address (No P.O. boxes allowed)
Business Phone Number
City
E-Mail Address
Number of Cash Registers in Your Store
State
Zip
Entries must be received by March 25, 2016. Please mail entries to Potato Lover’s Display Contest Review Committee, P.O. Box 1670,
Eagle, Idaho 83616. If using overnight mail service, please send to 661 South Rivershore Lane, Suite 230, Eagle, Idaho 83616.
www.idahopotato.com/retail
HORMEL and the HORMEL Brandmark are registered trademarks of Hormel Foods, LLC and used with permission. ©Hormel Foods, LLC.
COUNTRY CROCK and the COUNTRY CROCK Brandmark are registered trademarks of Unilever and are used with permission. ©2015 Unilever United States
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