For Immediate Release:
Contact:
Katie Weaver and Raquel Tanz
G&S Business Communications
212.697.2600 x1282
mielepr@gscommunications.com
Monique Robinson
Miele
800.843.7231 x2513
monique.robinson@mieleusa.com
Miele Announces New Additions to the Floor Care Category
Four new models offer a variety of features to meet every cleaning need
Princeton, NJ – Miele, the largest global family-owned luxury appliance manufacturer, is proud
to announce the latest additions to its Floor Care line of canister vacuums. With four new
offerings, Miele continues to deliver customized solutions to satisfy all vacuuming needs.
All of the new canister vacuums offer Miele exclusive features including the 1,200-watt MieleMade Vortex Motor™, which keeps noise to a minimum, and the Miele AirClean System™,
which keeps 99.9% of fine dust filtered. Other notable standard features include the 6-setting
suction control via rotary dial and the VarioClip™ that keeps the Dusting Brush, Upholstery Tool
and Crevice Nozzle organized and close at hand.
“At Miele, we realize there is no one size fits all model when it comes to vacuums,” said Dirk
Sappok, Director of Product Development at Miele USA. “By expanding our product offering in
this space, we are making it easier for our customers to find a model that best fits their needs
and provides superior cleaning performance.”
Compact C2 Electro+
The Compact C2 Electro+ has the widest cleaning radius of all of the new products with an
impressive 33 ft. This vacuum’s standard offerings include an allergen capturing HEPA AirClean
Filter, AirClean FilterBag™ and One-Touch Automatic Cord Rewind. When paired with the
Electro Brush Floorhead, the Electro+ line is the notable choice for keeping rugs and carpeted
floors clean. But can clean all your floors thanks to the included Parquet Floorhead. The
Compact C2 Electro+ comes in Marine Blue and will retail for $599.
Compact C1 Turbo Team
The Compact C1 Turbo Team is a smaller form factor canister vacuum with an added seal
system around the bag and filter, which ensures strong suction from the floorhead. The Turbo
Comfort Floorhead utilizes air flow to power its under mount brush, ideal for low-pile carpet,
while the Pure Suction Parquet Floorhead is ideal for hard floors. Additional features include a
AirClean FilterBag™ and an AirClean Filter, suitable for everyday vacuuming needs. The
Compact C1 Turbo Team will be offered in Obsidian Black and will retail for $399.
Compact C1 Pure Suction
The Compact C1 Pure Suction is equipped with the AllTeQ Combination Floorhead that has
retractable bristles for cleaning carpets or hard floors. The AirClean FilterBag™, the AirClean
Filter and the 29.5 ft. cleaning radius round out the features of this model. The Compact C1
Pure Suction is available in Lotus White and will retail for $299.
Compact C1 HomeCare
The Compact C1 HomeCare, similar to the other C1 line of vacuums, has a 29.5 ft. cleaning
radius. This vacuum meets all cleaning needs as it provides both the AllTeQ Combination
Floorhead and the Turbo Comfort Floorhead. The Compact C1 HomeCare will be available in
Autumn Red and will retail for $499.
To determine a Floor Care product to best suite your needs, visit Miele’s Buying Guide.
The Compact C2 Electro+, Compact C1 Turbo Team and Compact C1 Pure Suction units are
available now nationwide at your nearest authorized Miele dealer. The Compact C1 HomeCare
will be available exclusively at authorized Miele HomeCare dealer. To locate a HomeCare
Dealer near you, visit http://homecare.mieleusa.com/.
About Miele
Founded in Germany in 1899 with a single promise of Immer Besser, a phrase meaning Forever
Better, Miele has dynamically grown to become the world’s largest family-owned and operated
appliance company with more than 16,600 employees, 12 production facilities and
representation in nearly 100 countries. As a premium appliance brand represented on all
continents, Miele is steadfastly committed to the highest quality, performance and
environmental standards. Miele’s range of exceptional consumer appliances includes: vacuum
cleaners; laundry systems; rotary irons; dishwashers; ranges; built-in convection, speed, steam
and combi-steam ovens; cooktops; ventilation hoods; refrigeration; wine storage and
espresso/coffee systems.
To learn more, visit www.mieleusa.com and www.youtube.com/mieleus, and follow us on
facebook.com/mieleus, twitter.com/MieleUSA and Instagram @MieleUSA.
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