Kloten, April 2014
Press Text Wetrok Caledor
Full Version
A quantum leap for sanitary cleaners
Wetrok Caledor’s innovative formula combats limescale and corrosion
Wetrok shakes up the sanitary cleaners market with the new recipe for the power cleaner
Caledor. The maintenance cleaner Wetrok Caledor protects against corrosion, is applied
using the efficient and economical manual foaming method, and saves time. No need to
rinse!
How much acid must a sanitary cleaner contain to be effective for use against limescale deposits?
Wetrok feels that this is not the question to be asked. The real issue is: how little and what type of
acid can a sanitary cleaner contain and still achieve great cleaning results without rinsing and
without causing corrosion? The Swiss quality brand for professional cleaning went ahead and
answered that question with the new formula for its high-performance cleaner Wetrok Caledor,
which has been a market-leading solution for decades. The first milestone in product development
was to increase cleaning efficiency. Wetrok Caledor requires only the briefest exposure time for its
full powers to take effect and completely remove limescale. The product’s effectiveness remains
unchanged no matter how hard the water. Caledor’s descaling power is assisted by its high solvent
content, which additionally promotes quick and streak-free drying.
Cleaning in a single operation with no rinsing
Wetrok Caledor comes with an additional efficiency factor: The high-performance cleaner requires
no rinsing. An entire work step is made redundant, which in effect halves the actual cleaning time
and reduces instruction time for the cleaning crew. But Wetrok Caledor’s performance is not limited
to its above-average descaling power – the product dries in record time and leaves no unsightly
streaks. Excellent cleaning results are guaranteed, and can be checked immediately after the
product has been applied.
Zero corrosion risk
Corrosion, however, is still an issue, because as long as acid is involved, there is also the risk of
corrosion. This isn’t a problem for Wetrok Caledor: the new formula with its perfect balance of the
right type of low-impact acid ensures that sanitary fittings do not suffer corrosion damage and that
materials are safe. Dispensing with anionic surfactants furthermore ensures that plastic surfaces
are safe from harm as well. For Wetrok, “No rinsing required” is not just a marketing ploy, but a
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promise that the high-performance cleaner Wetrok Caledor keeps without compromise. Wetrok
Caledor is lightly perfumed and leaves a clean scent.
Manual foaming: economical and user-friendly
Wetrok Caledor is applied using the “manual foaming” method. The innovative formula of this highperformance cleaner sets a new benchmark in product development. When applied, Wetrok
Caledor creates a consistent lather that spreads easily across the entire cleaning surface. The
product will foam at a dosage as low as 10%. This reduces the consumption of chemicals without
compromising cleaning performance.
The foam bottle promotes economical use of chemicals and water, as the multiple-spray reflex is
significantly reduced in comparison with traditional spray bottles. “Manual foaming” is a lot more
beneficial for the cleaning crew as well, leaving no breathable spray particles in the air. There is no
need to carry around water buckets or wring out cleaning cloths, eliminating unnecessary strain on
the wrists.
A mighty duo for basic and maintenance cleaning
Wetrok Caledor has been specially developed for sanitary maintenance cleaning, in other words
the daily or regular cleaning of sanitary fittings. Wetrok Calexan forte is designed for the removal of
stubborn limescale and urine scale. The two cleaners boast similar properties in terms of
performance and corrosion protection, and are compatible with each other. Together they make a
mighty duo, expertly meeting the tough demands of sanitary cleaning.
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Wetrok Caledor - Short Version
A quantum leap for sanitary cleaners
Wetrok Caledor’s time-saving formula against limescale and corrosion
The new formula for the maintenance cleaner Wetrok Caledor combines high performance with
gentle efficiency. The new formula ensures that sanitary fittings do not suffer corrosion damage
and that materials are safe. There is no more need for rinsing, which in effect halves the actual
cleaning time and reduces instruction time for the cleaning crew. Wetrok Caledor is quick-drying
and streak-free. Wetrok Caledor is applied using the “manual foaming” method. It creates a
consistent lather that spreads easily across the entire cleaning surface. The product will foam at a
dosage as low as 10%, which significantly reduces the consumption of chemicals. Wetrok Caledor
is the perfect partner for the basic cleaner Wetrok Calexan forte.
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Your contact for additional information:
Manuela Glanzmann, Communications Manager
Manuela.glanzmann@wetrok.ch
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