Media Contact:
Dave Jewell
(803) 266-8837
Crane Merchandising Systems’ New VOCE Media Machine
Offers Coffee Shop-Quality Taste
WILLISTON, S.C. – March 9, 2015 – Crane Merchandising Systems, a Crane Co. Company,
today announced the launch of VOCE Media, its newest hot drink machine that features coffee
shop-quality taste.
“VOCE Media combines high-quality coffee with the engaging consumer interaction of our
Media platform to transform the consumer experience and increase sales,” said Tom Glomski,
Vice President of Sales for North America and Europe. “VOCE Media is a great addition to our
family of Media products and delivers on the Crane vision of connected and intelligent vending.”
VOCE has been employed by operators in Europe since 2012 where more than 12,000 machines
have been fielded. In the United States, VOCE Media has been successfully piloted and
demonstrated impressive same-store sales lift of over 100 percent.
“In the pilots, we found that VOCE Media delivers considerably more same-store sales lift when
compared to older or refurbished coffee machines and allows operators to charge a higher vend
price,” Glomski said. “We are proving that coffee machines are successful in this market if they
offer a superior experience in terms of coffee taste, consumer engagement and machine
VOCE Media employs proven Crane technology delivering class-leading reliability with
customer data confirming up to 59 percent less service calls than competitor models and an
extremely high operational up time rate.
The VOCE Media range of up to 32 selections has the very latest retail coffee menus. With higher
reliability, more consumer choice and higher quality beverages available, VOCE Media can
unlock the potential of existing sites, help operators win new business and deliver a more
profitable solution.
About Crane Merchandising Systems
Crane Co. is a diversified manufacturer of engineered industrial products. Crane Co. is traded
on the New York Stock Exchange (NYSE:CR). One of its businesses, Crane Merchandising
Systems, designs and manufactures a diverse, yet integrated portfolio of automatic
merchandising equipment across multiple verticals, including hot and cold beverage, snack, and
food. It also offers other vending solutions including cashless processing, payment devices,
vending management software, and wireless communication technology. Its legacy of brands
(Automatic Products®, Dixie Narco®, GPL®, National Vendors™, Stentorfield™, and
Streamware®) enables Crane to provide customers a complete, cross-platform solution while
maintaining innovation and a commitment to quality and service.