JAN 7 BYTON electric intelligent SUV makes global debut at CES PDF

BYTON electric intelligent SUV makes global debut at CES
New Generation Smart Device to redefine mobility experience in the
coming era of autonomous driving
Las Vegas, - January 7, 2018 – BYTON today debuted its first drivable
concept car at the International Consumer Electronics Show (CES) in Las
Vegas, U.S.A. With a unique digital design and innovative human-vehicle
interaction, the premium SUV functions as a new generation smart device,
built for the coming era of truly shared, smart mobility and autonomous
The new SUV will be manufactured at BYTON’s plant in Nanjing, China. Its
price will start at USD $45,000. The car will be available in China towards
the end of 2019, and in the U.S. and Europe in 2020. Key features include:
Shared lounge experience for in-car communication, entertainment
and work, with content and connection driven by the BYTON Life cloud
A single 125 x 25 cm (49 x 9.8 inch) Shared Experience Display center
console, along with three additional display screens
Unique human-vehicle interaction incorporating voice recognition,
touch control, biometric identification and hand gesture control
Incorporation of Amazon Alexa for intelligent voice control, with
additional Amazon collaboration on audio and video content
Maximum range of 520 km (323 miles) on a single charge
“The BYTON Concept SUV connects both the automotive and digital
industries in ways that will deliver an entirely new connective experience
for people on the move. The result is the world’s first Smart Intuitive
Vehicle, or SIV,” said Dr. Carsten Breitfeld, CEO and Co-Founder, BYTON.
“BYTON is tailor-made for fully electric mobility. Equally important, we
have designed our car to be the first-ever affordable premium EV that
fulfills the requirements as the first car in every household,” said Dr.
Daniel Kirchert, President and Co-Founder, BYTON.
Exterior design is all about digital horsepower
BYTON Concept is a mid-size premium smart electric SUV,
measuring 4,850 mm (15.9 ft), with a wheelbase of 2,945 mm (9.6 ft)
and a wheel size of 22 inches. Its exterior design reflects the SUV’s
robust style and distinctive proportions, with a loping roof line and
green house tapering for optimized aerodynamics.
BYTON Concept leverages Smart Surfaces beginning with the front
grill. LED lights throughout the front highlight the luminescent logo
in the middle, along with connecting lines and dots that can switch
to different display modes to suit different driving scenarios as well
as communicate with users and pedestrians. The rear of the car also
adapts the Smart Surfaces design.
Three facial recognition cameras are embedded in the B-pillar on
both sides of the car. Side-view cameras replace traditional side
mirrors. BYTON Concept also includes an invisible door handle and
invisible antennas.
Interior design is the ultimate lounge experience
The new SUV leverages Electric Vehicle architecture to maximize
space. A flat floor and absence of a center console convey
openness to all cabin occupants. Individually adjustable rear seats
provide sofa-like comfort and luxury akin to a premium lounge.
BYTON is equipped with multiple screens including a Shared
Experience Display replacing the central console in traditional cars.
A Driver Tablet and two display screens on the rear-seat
entertainment system integrate other content and features as part
of the lounge.
The most eye-catching feature is the Shared Experience Display: Its
125 x 25 cm (49 x 9.8 in) screen automatically adjusts brightness
according to changes in light, with a unique horizontal layout
enabling content shown to be shared with other passengers in the
Additional features include a wooden floor, leather seats and
interior color matching. Front seats can rotate 12 degrees inwards,
creating a shared space where occupants can interact with each
other and the Shared Experience Display, even from the rear seats.
Interior themes of the three cars on display at CES include Cassonade
Frost, Silver Sky and Moonlight Ink. The production car will provide more
customized options, enabling users to choose their favorite color schemes
on their phones through a special BYTON app.
Unique human-vehicle interaction
As a new generation smart device, BYTON creates new and convenient
human-vehicle interactions.
BYTON Intuitive Access: a different method of unlocking the car.
Face recognition cameras recognize the driver or passenger to
unlock the door.BYTON also recognizes driver and passenger
information to auto-adjust seat angles, entertainment options and
other information according to user preferences and usage.
User profiles auto-enabled for every BYTON. No matter which
BYTON the driver sits in, his or her profile can be downloaded from
the cloud to the car, making the customer feel as if every BYTON is
his/her own car.
BYTON Air Touch for advanced gesture control. This feature allows
for display control via easy hand gestures at any position within the
car. For example, users can caption a location with a grabbing
motion in the air, and then put it into the maps function in the
middle of the display to start the navigation.
The Driver Tablet allows the driver to control the Shared Experience
Display, navigation, seat adjustment and other functions. The sides
of the tablet integrate few physical buttons in the car such as the
volume control.In collaboration with Amazon, BYTON has also
integrated Alexa Voice into its in-car voice control system.
BYTON Life cloud platform: personalized, seamless, connected life
BYTON Concept is designed to make technology benefit life, providing
enjoyable time for people on the move. BYTON Life is the core of that
experience. It is an open digital cloud platform that connects applications,
data and smart devices. When integrated with innovative human-vehicle
interaction, it takes the intelligent experience inside the vehicle to a
whole new level.
Four BYTON Life features on display at CES include my HEALTH, my
hardware synchronizes with the user’s other devices, enabling
BYTON to track the user's health status, including weight, heart
rate, blood pressure; and synchronizes user’s data to give fitness
BYTON Concept supports video and telephone conference
capability, enabling users to work productively while commuting, or
connect with family and friends.
Seamless switch from the outside to the inside the car. BYTON Life
enables music, video and other content played on one’s
smartphone to continue to play in the car displays, from the time
when the user has just entered the vehicle.
Advanced AI and machine learning capabilities analyze a user's
calendar, locations, hobbies and application data to provide
customized advice on what to do next, making BYTON smarter with
every interaction.
BYTON's interconnected hardware prepares for 5G communications.
The hidden antenna on the roof allows data transfer rates up to 10
Gbit/second which is hundreds of times the normal average
Data security built into all features and services. BYTON has
established a dedicated independent Security Lab to ensure data
security whether connected to the cloud or within the vehicle.
BYTON Smart Gateway with machine learning ability is an additional
core technology, enabling BYTON to track the security status of the
vehicle in real time, detect potential failures and threats and take
L4 autonomous driving under development
BYTON’s production car will be equipped with L3 ADAS (Advanced
Driver Assistance Systems) in 2019. L4 autonomous driving will be
enabled from 2020 via a software upgrade, as will future sensor and
camera upgrades.
Other information: battery charge, power options and future products
BYTON’s production car will have two range options for endurance:
a rear-wheel drive model with a 71 kwh battery pack and a driving
range of 400 km (248.5 miles), or a four-wheel drive model with a
95 kwh battery pack and a driving range up to 520 km (323 miles).
In fast charge mode, 80% of the battery is recharged in just 30
BYTON to include two power options: 200kW (400NM torque) single
motor rear-wheel drive model and 350kW (710NM torque) dual
motors four-wheel model.
BYTON has adopted an all-new platform specifically designed for
electric vehicles. In addition to the first SUV model launched in 2019,
BYTON will produce its sedan and multi-purpose vehicle (MPV) on
the same platform.
BYTON’s sedan and MPV is expected to hit the market by 2021 and 2022.
—— End ——
It is not about refining cars. It is about refining life.
BYTON aspires to build premium intelligent electric vehicles for the future. Its crafted
cars integrate advanced digital technologies to offer customers a smart, sage,
comfortable and eco-friendly driving and mobility experience.
BYTON aims to create a premium brand rooted in China which has a global reach. Its
global headquarters, intelligent manufacturing base and R&D center are located in
Nanjing, China, while its North American headquarters, devoted to intelligent car
experience, autonomous driving, whole vehicle integration and other cutting-edge
technologies, is based in the Silicon Valley. The company’s vehicle concept and design
center is located in Munich. BYTON also has offices in Beijing, Shanghai and Hong Kong to
handle external affairs, marketing, sales, design and investor relations.
BYTON’s core management team is made up of the world’s top experts from China,
Europe and the U.S., all of whom have held senior management positions in innovative
companies such as BMW, Tesla, Google and Apple. Their expertise covers automotive
design, automotive engineering and manufacturing, electric powertrain, intelligent
connectivity, autonomous driving, user interface and supply chain management among
other industry sectors, the sum of which represents BYTON’s strengths in manufacturing
premium automobiles that are equipped with high quality internet technologies.
As an innovation-driven start-up, BYTON has completed its series A financing. Current
shareholders include BYTON’s founding team, Harmony Auto, Auto Investments, League
Automotive Technologies, Legend Capital, and industrial investment fund in Jiangsu,
China, and Chengdu Group among other investors.
Official website: www.byton.com
For further information, please contact:
Ruder Finn
Amy Huo
Tel: +1 312-918-6547
Email: amy.huo@byton.com
Brianna Rabe
Tel: +1 203-246-1304
Email: rabeb@ruderfinn.com