What makes a good coffee
shop work for your customers
and your bank
Charles Manners
Turpin Smale Catering Consultants
Agenda
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Approach to shop layout and design,
creating the right atmosphere
•
Aligning the food and drink offer to
the market
•
Staff recruitment and training
•
Management controls
•
Examples of multi-site businesses
and individual cafes
Café Context
•
Total of 15,723 stores, including 5225 branded coffee
shops in UK
•
Market has doubled in the past 6 years
•
1 in 5 visit a coffee shop daily
•
Potential for 7,000 branded units in 2017, potentially
10,000 beyond
Source Allegra Strategies
Approach to shop layout and design,
creating the right atmosphere, adding
points of humour and interest
Taste – Environment - Experience
Trays
Cakes
Cold Drinks
Childrens Meals
Sandwiches
Crisps
Fruit
Ice Creams
Hot Food
Hot Drinks
Impulse
Items
Till
Condiments &
Cutlery
Seating or Takeaway
Special Interest Groups
Cater for every known group
WiFi
Babies
Gluten-free
Lactose intolerant
Dogs
Cyclists
Smokers
Story
Menu Signage
Marketing & Personality
Aligning the food
and drink offer to the market
Display & Playing on the Senses
Great display and taste
Local suppliers
With Integrity
Cakes & Traybakes – Mid AM /
PM
Staff recruitment and training,
so important to get right
Management Controls
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•
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Select staff on personality
Provide good uniforms
Provide staff lockers and facilities
Staff training ‘shadowing’ a MUST!
Food safety training
Incentivise & Recognise
Make it fun – charity / events
Management controls, a
necessary evil!
Management Controls
• Track sales / average spend versus budget and last year
– like for like are important measures
• Work out the gross margin on each menu item
• Prepare for Allergens menu information later this year
• Use your till management reports (EPOS)
• Benchmark your cost / selling prices
• Continually challenge / flex your labour levels
• Base labour on weather / last years sales / forecast
• Review your performance regularly
• Always look at the competition
• Track and respond to Trip Advisor
Adding Value
Examples of multi-site
businesses and individual
cafes
Benugo
Tesco Watford
Yumcharr – ‘drink loose leaf tea’
Pod
26 – Tap Coffee
Brew Lab – Edinburgh ‘artisan coffee bar’
Betty Blythe Tea Rooms
Orchard High Holborn
Charles Manners
charles.manners@turpinsmale.co.uk
www.turpinsmale.co.uk