SunState Labs, the parent company of DAZZ cleaning tablets needed to introduce this new way of cleaning to the masses. They engaged Schifino Lee to help strategically bring the new brand to market. We created a branding campaign consisting of product naming, logo design, package design, website devolvement, and social media platform for the new brand. The campaign will be used to position the new cleaning tablets, called DAZZ Cleaning Tablets, as a smart, affordable, ecofriendly alternative to other household cleaning products and showcase its modern appearance through vibrant design. DAZZ now has the brains and the beauty to compete against leading brands, at a fraction of the cost.