A N A FFORDA BLY
COOL, CONTEMPOR ARY
HOTEL BR A ND FOR
MOVERS, SHAKERS
AND CREATORS.
RE V ERB
BY H A RD ROCK
IS A UNIQUE
COMBIN ATION OF
THREE HOSPITALITY
INGREDIENTS:
Delivering on the basics, selectively amping up the
experience and mixing in Hard Rock sensibilities.
DELIVER NEXT GEN SERVICE
The basics delivered flawlessly, with authenticity and sincere hospitality
+
A MP U P T HE IMP O R TA N T S T U F F
Elevate the food & beverage, highlight the best of local,
program/activate the public areas, incorporate healthfulness
and integrate/enable adopted tech
+
HARD ROCK INSPIRED
Celebrate music and creativity, offer desirable merchandise,
serve food & beverage with a kick and promote social/global positivity
// G U I D I N G
P R I N C I P L E S //
BEYOND
THE BASICS.
A fun and energetic kind of place with more
than you’d expect and exactly what you need.
// G U I D I N G
P R I N C I P L E S //
EFFICIENT
WITH A HIGHER
PURPOSE.
Prototyped for low operating and development costs,
high guest satisfaction and buzzworthiness.
// G U I D I N G
P R I N C I P L E S //
AUTHENTIC
IN ALL THE
RIGHT WAYS.
Here, we celebrate the city that surrounds us:
the food, the people, art, everything that
makes being here worth it.
BRAND
AMPLIFIERS
// P U B L I C
Every Reverb by Hard Rock will contain Brand Amplifiers throughout
the public areas and guestrooms that reinforce the unique DNA of the
brand and extend Hard Rock hospitality to the on-property experience.
S P A C E S //
01
STEP & REPEAT ENTRY
05
CREATIVE ZONE
Digital signage, audio/video wall
Programmed indoor/outdoor creative zone
featuring local artists sharing their latest songs,
paintings, poetry and books
02
06
FLY-BY CHECK-IN
Bypass, self or assisted check-in pods
LOCAL ART &
CRAFT VENDING
Curated, cool, locally crafted collectibles
03
CONSTANT GRIND
COFFEE/BAR
07
SOUND BOOTH
10
BRIGHTEN THE
BATHROOM VANIT Y
Barista café by day and bar at night
Semi-private workspace/broadcasting studio
04
COMMUNAL LOUNGE
08
CO-WORKING
MEETING SPACE
11
EXPANDABLE
SLEEP SPACE
Lounge seating with communal tables
that fosters creativity
A flexible conversion solution for
meeting spaces
// G U E S T R O O M //
09
MODULAR FURNITURE/
BEDDING
Illuminated, scalable, sensible and sensational
Illuminated mirror, storage and vanity solution
Porter beds and bunks add quality sleep space
// P U B L I C
S P A C E S
F L O O R
P L A N //
The Reverb by Hard Rock public spaces are designed
for activation, comfort, style and productivity.
OUTDOOR
L I V I N G RO O M
4
1
Step & Repeat Entry
5
Creative Zone
2
Fly-By Check-In
6
Local Art & Craft Vending
3
Constant Grind Coffee/Bar
7
Sound Booth
4
Communal Lounge
8
Co-Working/Meeting Space
5
7
3
6
// S I T E
P L A N //
M
TC
G U E S T RO O M S
MEP
G U E S T RO O M S
BOH
W
7
2
8
R EC
8
EL
1
ST
STEP & REPEAT ENTRY
A multi-sensory experience
with integrated digital signage
broadcasting audio/video
content within artful cladding,
extending from the outside
into the lobby.
CONSTANT GRIND
COFFEE/BAR
We are serving locally-sourced
hot and cold meals, snacks
for dining in or to take away
along with hand-crafted
coffee throughout the day,
and specialty cocktails and
craft beers at night.
FLY-BY CHECK-IN
Check-in is fully integrated into
the activity and functionality of
the lobby. Guests can choose
to be greeted and served,
check themselves in, or bypass
the desk and go straight to
their rooms.
VENDING & SOUND BOOTH
Offering curated locally-crafted
collectibles, plus practical
co-branded items.
A broadcasting studio and
semi-private workspace in
every lobby.
CREATIVE ZONE &
COMMUNAL LOUNGE
Adjacent to the lounge seating,
the creative zone features
local artists sharing their latest
songs, paintings, poetry and
books. This programmed venue
flows from indoors to outdoors,
stage to seating area.
CO-WORKING
MEETING SPACE
Flexible workspaces for
guests and local start-ups
or gathering space for
small meetings and events.
MODULAR FURNITURE /
BEDDING
Hard Rock Hotels’ Sleep
Like a Rock bedding, power
access and modular furniture
components with integrated
LED lighting.
EXPANDABLE
SLEEP SPACE
A comfortable sofa and
featured artwork conceal
a premium extra mattress.
BRIGHTEN THE
BATHROOM VANIT Y
Illuminated mirror with
integrated bluetooth
speaker and adjustable/
expandable storage.
// A B O U T
T H E
B R A N D //
An affordably cool, contemporary hotel
brand for movers, shakers and creators.
Reverb by Hard Rock is a unique
combination of three hospitality
ingredients: delivering on the basics,
selectively amping up the experience
and mixing in Hard Rock sensibilities.
T O D A Y ’ S
T R A V E L E R S //
Ambitious and curious. Motivated and in motion. On the go
and off the clock, they’re making things happen. Young and
maybe not quite so. Left-brained and right. Getting there or
just getting started, they’re on their way.
D E M O G R A P H I C TA RG E T
• Creative Class and Millennial Mindset
• Families and Pet-Attached
• Cost-Conscious Individuals and Small Teams
TA RG E T M A R K E T S
Gateway Cities, Desirable Secondary Markets, College Towns,
Music Capitals and Up-And-Coming Destinations
GUIDING PRINCIPLES
Beyond the basics.
C H A I N -S C A L E S EG M E N T
Efficient with a higher purpose.
Upscale, Select Service, Design-Forward and Experience-Led
Authentic in all the right ways.
// D E V E L O P M E N T
// F O R
S P E C S //
Reverb by Hard Rock is ideally designed for hotel conversions
and adaptive reuse. General brand guidelines are as follows:
OT H E R A M E N I T I E S
• Lobby bar and bistro
• Meeting space
• $150,000/key
development cost
(excluding land)
• Paid, premium food
& beverage
• Fitness center
• Pool and deck
(market driven)
• 100 to 150 guestrooms
• Upscale quality design
requirements
• 1,500–3,000 ft 2
meeting space
• Fitness facilities
G U E S T RO O M A M E N I T I E S
• Large smart TV that links
with guests’ devices
• Illuminated and audioquipped vanity mirrors
• Quality coffee and tea
• Premium Hard Rock
bedding
• Filtered water stations
on-floor
S YS T E M S
• Efficient HVAC systems
• Flawlessly fast wifi
• Curated audio/video
entertainment, including
Reverb radio station
• Keyless entry and access
• Mobile pay retail
P RO G R A M S U M M A RY
• Public Spaces:
approximately 6,000 ft 2
• Guestrooms:
approximately 100–150
keys at 300 ft 2
• Back of House:
approximately 10,000 ft 2
// F U T U R E
L O C A T I O N S //
Over 50+ hotel deals in the pipeline.
H A RD ROCK IS
E VOLV ING INTO
THE MOST E XCITING,
SOPHISTIC ATED
A ND ENERGE TIC
LIFESTYLE BRAND
IN THE WORLD.
// A B O U T
H A R D
R O C K //
From exhilarating music to authentic memorabilia, innovative signature
restaurants to electrifying public spaces, Hard Rock is redefining globally
what a luxury destination experience can be.
O U R H I S TO RY
OUR MISSION
In 1971, two shaggy-haired Yanks opened an
American diner in an old Rolls Royce dealership in
London. It had nothing to do with market studies or
target audiences. It didn’t even have anything to do
with memorabilia. That was just serendipity: Clapton
wants to save his favorite table—sure, we’ll put the
guitar on the wall.
We create authentic experiences that rock.
Four decades, 75+ countries and 175+ Hard Rock
Cafes later, we’re still saving tables for our rock star
friends, and for millions upon millions of their fans.
4. Create brand excitement through innovation.
And in 1995, we doubled-down on rock ‘n’ roll,
with the very first Hard Rock Hotel & Casino at a
hideaway location in Las Vegas. If a Hard Rock Cafe
is like a concert experience, a Hard Rock Hotel is
the backstage and after-party. Stylish, sophisticated,
a little decadent and a lot deluxe.
O U R VA LU E S
1. Practice honesty, integrity and professionalism.
2. Encourage everyone to maximize their potential.
3. Take personal accountability for getting results.
5. Deliver Amplified Service!
O U R M OT TOS
Love All – Serve All
All Is One
Take Time To Be Kind
Save The Planet
// F O R
D E V E L O P M E N T
I N Q U I R I E S //
hotels@hardrock.com
407.445.7625
REVERBHOTELS.COM
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