Press release GE Lighting Offers the Right Brew to Korea'

GE Lighting
7/F, Building 1, No. 1 Hua Tuo Rd.
Zhangjiang Hi-Tech Park
Pudong, Shanghai 201203
P.R. China
T 86 21 3877 1888
F 86 21 3877 7459
Press release
GE Lighting Offers the Right Brew to Korea’s Hollys Coffee
GE Lighting’s innovative LED solution was the right brew for Korea’s popular
Hollys Coffee. The new ambient lighting at 18 Hollys Coffee branches across
the country was sculpted with GE’s Energy Smart LED PAR30light. This light
offers superb quality for retail environments, complete with high energy
efficiency and long life span. With the new lights, Hollys Coffee branches
enjoy lower energy consumption and maintenance costs whilst enhancing
its customers’ experience.
China, July 2012 — GE Lighting’s innovative energy-saving LED solution is the choice for
today’s leading retailers. With a focus on enhancing ambient lighting and customer
experience, GE’s design team retrofit the lighting system at 18 Hollys Coffee branches across
Korea with its Energy Smart LED PAR30 lights. Hollys Coffee is a specialty coffee company
headquartered in Korea and the country’s first local coffee franchise with over 340 branches
in Korea, The Philippines, Malaysia and the USA.
Mr. Han, Sales Manager at GE Lighting, elaborated: ―The brief from Hollys Coffee called for a
solution that would be more energy-efficient compared to their existing lighting system, as
well as to maintain the same lighting level while using fewer lamps. After studying the
operational and experiential considerations at the individual branches, our team proposed an
energy-efficient solution comprising the innovative LED PAR30 lights to replace halogen
lamps. This solution also allowed for adjustment of beam angles so that we could apply the
lighting accordingly to provide optimal atmospheric experience at each Hollys Coffee branch.
A total of 1,500 units of LED PAR30 lights were installed in 18 Holly Coffee branches across
Korea.‖
Optimal Glow for Retail Environments
GE’s light uses 10W Energy Smart LED PAR30 compared to the previous lighting source which
uses 75W, thereby effectively reducing energy consumption by more than 85%. Although the
LED PAR30 lights produce fewer lumens, the lamps optics concentrate light on the target and
diminishes wasted extraneous light.
GE’s Energy Smart LED PAR30 lights are designed for the ambient requirements of a broad
spectrum of retail environments. They have a long life span of approximately 25,000 hours,
GE Lighting
7/F, Building 1, No. 1 Hua Tuo Rd.
Zhangjiang Hi-Tech Park
Pudong, Shanghai 201203
P.R. China
T 86 21 3877 1888
F 86 21 3877 7459
and offer halogen-like color in 2700K, 3000K and 6500K. These lights are energy-efficient,
contain no lead or mercury and are RoHs-compliant.
Reaping Returns and Reducing Environmental Impact
With GE Lighting’s new lighting solution, Hollys Coffee will enjoy estimated savings of
US$12,304 per annum on an operating level, in terms of energy usage (~86.67% reduction)
and maintenance (~50% fewer lamps replaced). This translates to a payback period of
approximately 1.15 years. From an environmental protection perspective, the energy savings
is equivalent to eliminating 236,852 lbs of carbon dioxide car emissions per year, or creating
29.4 acres of new trees
Ms. Kim, Manager of Hollys Coffee in Gangnam, Seoul, commented: ―We are quite happy with
the effects of GE’s new LED lighting solution. The majority of our customers have also given
very positive feedback on the new look at our stores The GE team fully demonstrated their
understanding of our operational requirements and they bring benefit to our business.‖
GE Lighting
7/F, Building 1, No. 1 Hua Tuo Rd.
Zhangjiang Hi-Tech Park
Pudong, Shanghai 201203
P.R. China
T 86 21 3877 1888
F 86 21 3877 7459
Ambient lighting at 18 Hollys Coffee branches across Korea
sculpted with GE Lighting’s Energy Smart LED PAR30 light
About GE Lighting
GE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient
solutions that change the way people light their world in commercial, industrial, municipal
and residential settings. The business employs over 17,000 people in more than 100
countries, and sells products under the Reveal and Energy Smart consumer brands, and
Evolve, GTx, Immersion, Infusion, Lumination and Tetra commercial brands, all trademarks of
GE. General Electric (NYSE: GE) works on things that matter to build a world that works better.
For more information, visit www.gelighting.com.
For further information, please contact:
Dai Bin
Brand & Media Coordinator
DID:8621 – 3877 3569
Mobile:86 – 138 1752 9025 Email:bin.dai3@ge.com
Joey Yang
Asia Communications and PR manager
Email: Joey.Yang@ge.com