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Leicestershire Constabulary
Social Media Policy
Policy Owner:
Head of New Media
Department Responsible:
Corporate Communications
Chief Officer Approval:
DCC
Date of Next Review:
June 2014
This document has been produced in conjunction with the
Leicestershire Constabulary Legislative Compliance Pack
Review log
Date
Minor / Major
/ No change
July 2010
Nov 2011
June 2012
Live
No change
Minor
Section
Author
Natalie Proffitt
Natalie Proffitt
Natalie Proffitt
Social Media Policy – May 2010
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Statement
Leicestershire Constabulary is committed to building public confidence by
communicating effectively with all communities in Leicester, Leicestershire
and Rutland. It is recognised that social networking and video/photo sharing
websites are increasingly used by groups who are hard to reach by more
conventional media. As such their corporate use is to support the Force in
communicating with this target audience.
Aims
To build public confidence in the police and deter and detect crime by:
•
providing an alternative means of communication to communities that
would benefit from an online presence
•
reaching a wider audience in the Leicester, Leicestershire and Rutland
area that is difficult to reach by more traditional media
•
promoting our campaigns, appeals, job vacancies using the different social
networking sites available
•
building two way relationships with members of the public
To ensure that officers represent the Force professionally and appropriately
on social networking and video sharing sites.
Scope
This policy applies to all police officers, police staff, special constables and
volunteers who use social networking and video sharing sites to represent the
Force.
Only those staff in key external facing roles will be allowed a social media
account.
All Leicestershire Constabulary’s force wide pages on social networking,
video sharing and web chat sites will be created, managed, maintained and
updated by Corporate Communications.
All neighbourhood social networking, blogs, video sharing and web chat
websites will be set up by the New Media Team to ensure corporacy and will
be managed by officers on that neighbourhood who will adhere to force
procedures.
Social Media Policy – May 2010
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Legal Basis
Officers planning on posting images or information on any social networking
site must read the Management of Content section in the associated guidance
and also be aware of the ACPO policy on the release of evidential material
and legislation such as the Contempt of Court Act, Copyright and Patents Act,
Children and Young People’s Act, Sexual Offences Act and any other relevant
law.
Adherence to the associated guidance will help to ensure compliance with the
above Acts and policies.
Monitoring
The responsibility for monitoring this policy lies with the Head of New Media.
Corporate Communications monitor:
1. All known corporate and neighbourhood social networking sites
2. All corporate video/photo sharing sites
to establish compliance with Force policy and strategy.
Social Media Policy – May 2010
Page 3 of 3
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