The Travel
Agent's Guide
to Online
Marketing
Table of Contents
Introduction: " You're Doing it Wrong " --------------------------------------------- 3
Summary: " Let ’s take a quick look back " --------------------------------------- 5
Chapter One: " Trust Me? " ----------------------------------------------------------- 6
Chapter Two: " Say What? " -------------------------------------------------------- 12
Chapter Three: " Don't call me, I'll call you " ------------------------------------ 16
Chapter Four: " Smile for the Camera " ------------------------------------------ 22
Chapter Five: " Oh, the places you’ll go! " --------------------------------------- 25
Chapter Six: " Old News is No News " -------------------------------------------- 31
Chapter Seven: " Tweeting is not just for the birds! " -------------------------- 35
Chapter Eight: " As long as I’m in the neighborhood... " ---------------------- 39
Chapter Nine: " 'Splain Lucy " ------------------------------------------------------- 45
Chapter Ten: " You can’t get there from here... " -------------------------------- 49
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The Travel Agent's Guide to Online Marketing
Introduction: "You're Doing it Wrong"
The Ten Big Mistakes Travel Agencies Make Online:
1. Trying to sell travel online
2. No content marketing strategy
3. No "call to action", therefore no leads
4. No faces: photos and profiles of agency personnel
5. No places: lack of destination content to draw in "tire kickers"
6. Not updating content often enough
7. Not using or updating social media regularly
8. Not putting local info on the site: addresses, Google, Yahoo, and Bing map tags
9. No SEO (Search Engine Optimization) basics
10. No follow-up: autoresponders, newsletters, and email list management
Since the beginning of the Internet, the way in which people shop for vacations has
been gradually changing. Very few people visit travel agencies in person. Most choose
to plan their own vacations by buying each different element separately - not quite the
model of the services provided by travel agencies.
This ensures that they will get the best prices, and allows them to read reviews of
vacation experiences posted by others. It also means that customers today are better
informed than they have ever been; they are a better educated consumer - armed with
knowledge!
There is still a place for a full service travel agency, however, provided that they can
adapt their marketing strategy to compete online. Most people would like to have
someone else plan their entire vacation, but don’t feel that they can get the best prices
and options online.
Successful travel agents have always understood that they are in the marketing
business. However, the Internet has introduced a unique challenge in getting their
message out more effectively. With the large number of websites that offer cheap flights,
cheap hotels, cheap car rentals, etc., the traditional model of a full service travel agency
needs to be transformed to offer the consumer the most comprehensive travel planning
experience.
Each of the ten chapters in this book will examine one of the “mistakes” most travel
agencies make when trying to attract customers online. This will be accompanied with
an explanation of why this is a “big don’t” for any travel agency website. In addition, it
will include tips to avoid this pitfall along with a “how-to” section for fixing these
mistakes.
Our unique insight into the world of online marketing, coupled with our proven strategies,
will enable you to create a digital presence that will maximize the selling potential of
your business.
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The Travel Agent's Guide to Online Marketing
Although all of the valuable information in this guide will enable you to create the best
travel website for your business, our ultimate goal is for you to come to us for your travel
website design needs. As you will see, Travel Agency Tribes is the premier resource
for a top quality, cutting edge social website. Our design and development consultants
understand the unique needs of our clients and offer something that most website
designers don’t - personalized service! So you see, our business understands your
business better than anyone in the market.
As travel agents, your business succeeds mainly as a result of the personalized service
you offer your clients. Let us provide you with the same quality of personalized service
for your website design needs!
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The Travel Agent's Guide to Online Marketing
Summary: "Let’s take a quick look back"
Travel agencies should not sell travel online; remember - you can’t compete with the
booking engines and you don’t want to try. You want to sell travel as a full service
agency which requires personalized service - just like the personal service you will
receive from Travel Agency Tribes
Tribes.
•
•
•
•
•
•
•
•
•
Content marketing - High quality articles, travel experience stories, and
multiple pages linked to your homepage will keep readers engaged.
Calls to action - A well designed, strategically placed call to action button will
point traffic to your offers and help you generate leads.
Agent publicity - Create a gallery of your travel consultants with pictures and
link them to a bio page with contact information.
Experiences - Create a travel experience gallery with your most popular
destinations displayed, and include links to more information.
Update - Keep your content fresh by updating daily through blogs and
newsletters - maximize SEO!
Social media - Get with it! Social media is critical to SEO! Make posts on Twitter,
upload photos on Facebook, and add videos to YouTube.
Maintain a local presence - Get listed on Google, Bing, and Yahoo and start
getting reviews.
Generate interest - Jump start your SEO with eye-catching headlines, and don’
t forget your meta tags.
Don
Don’’t forget the follow up – Make use of CRM software and auto-responders
that close deals.
The team at Travel Agency Tribes can handle all aspects of your marketing strategy
for you. Our platform is user-friendly, completely customizable, and affordable. Our
services even include hosting - while you take of your clients, we handle the domain
registration for your agency and provide all of the bandwidth to manage your website
efficiently and securely. We do all the leg work, while you retain ownership of your
domain and total control of your branding, ads, and revenue.
We're in the business of building websites - that's why quality hosting service is so
important to us. Being able to rely on your server to perform how you need it to 24/7 is
our priority, and we know it's one of yours too. Your agency reaps the benefits of the
continuous testing we do on our own site.
We are constantly evaluating what works and what works best, which we then apply to
your site's template. Our anti-spam system guarantees that your website is protected
from spam, so you can focus exclusively on your clients.
Let us do the heavy-lifting! You can manage and communicate with your customer base
on a secure platform, without ever having to set up, revise, install, or optimize anything.
No updates or plug-ins to mess with, and no third party software required. Everything
technical is handled behind the scenes by Travel Agency Tribes
Tribes.
Ready to sign up? Visit us now at: Travel Agency Tribes.
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The Travel Agent's Guide to Online Marketing
Chapter One: "Trust Me?"
Why a Travel Agency Should Not Sell Travel Products Online
Gone are the days when people were relaxed and visited the stores to shop and chat.
Today, it's all about cramming as much as possible into one day due to the fast-paced
world in which we live and work.
Most people today don't have time to shop around for bargains, thereby creating a huge
online shopping industry virtually overnight. Internet searches for products and services
have replaced the phone book. In this Internet savvy environment, the online presence
of travel-related websites has exploded at an alarming rate.
So why shouldn’t travel agencies sell their full service product online?
In a nutshell, it's virtually impossible to match sales with sites like Orbitz, Expedia,
Travelocity, or Priceline. They rely on a completely different marketing strategy and are
able to offer ridiculously low prices under the conditions that you are 100% sure of
where you want to go, have a range of time during which you can travel, and don’t care
if you know the name of the five star hotel until after you book it.
Take a look at Travelocity. Guess what they are advertising? It's not very hard - beach
getaways.
Just plug in some information and they will spit out a custom designed package.
Really?
No - they will simply return the option they are pushing at the moment - no
personalization at all.
Travel agents, on the other hand, have a special niche - they are all about personalized
service!
The online website for any successful travel agency needs to be a showcase of all the
advantages associated with the full service product being offered.
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The Travel Agent's Guide to Online Marketing
Some of the benefits that travel agents have over these “big box” sites include:
1. The agent is a travel expert through an on-going process of familiarization,
continuing education and customer feedback.
2. The agent can supply competitive information to the customer. For example, if a
better route or a better fare is available on a competing carrier.
3. The agent has access to daily faxes on promotions as well as agent-only e-mail.
4. The agent can analyze current promotions (the cheapest is not always the best).
5.
6.
7.
8.
9.
Agents alert customers to the fine print, such as cancellation penalties and
restrictions. The benefits of an experienced professional can save the customer
money and headaches.
The agent (through shared experience and knowledge) can make
recommendations for travel-related options, such as where to eat, where to
shop, and what to pack, etc.
The agent becomes the “ personal shopper” for the customer creating a
one-stop shopping experience for those who require airline arrangements, rental
cars, cruise accommodations and hotel stays, including suggestions that are in
the best interest of the client, not the supplier.
The agent can also enhance the trip with value-added benefits and amenities
such as sending a bottle of wine, providing a special tour package, and so on.
The agent can use their clout to make the seemingly “impossible” become
possible - whether it's airline seats, hotel rooms or cruise space - the travel
agent has more buying power than the consumer.
The agent can get problems resolved by serving as the consumer's advocate in
the event something goes wrong.
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The Travel Agent's Guide to Online Marketing
Take a look at the website: Letstakethekidstravel.com
This travel agency website is designed to target a particular niche in the vacation
industry - namely, kid friendly destinations. By offering the widest possible variety of
family friendly vacations, this agency has capitalized on a key marketing strategy - know
your audience.
It is obvious that this would not be a website for spring breakers, but for the typical
family seeking a fun-filled getaway they provide a range of options. It is important to
note that everything the busy family needs to plan a trip is available through this portal.
In addition, the website does not highlight just one preferred destination on the
homepage, but offers at least six different choices, with several more on the scrolling
right window.
The most important thing to remember here is to avoid, at all costs, directing the
potential customer to a booking engine or external booking site. Keeping the client on
the site requires a little creativity and a few good hooks.
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The Travel Agent's Guide to Online Marketing
Take a look at this website: blowestravel.com
Along with the panoramic views of their most popular destinations, which scroll across
the homepage, this particular agency keys in on the carefree aspect of booking a
vacation along with the option for escorted tours - all important factors of a full service
travel agency.
Notice the “WHERE DO YOU WANT TO GO” box which appears on the homepage for
both sites?
By entering your destination, date of travel, and how long you want to go, and clicking
the submit button, the following form now prompts the user for additional information:
Here, the prospective traveler gives a little more information about the trip. Notice the
“One more step!” button? This keeps the prospective client engaged and on the page.
The next click reveals the request for contact information:
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The Travel Agent's Guide to Online Marketing
Now the customer completes the process for requesting information, with a twist! The
customer has the option to select a personal travel consultant. The hallmark of a great
travel agency is personal service! Now the request can be routed to a specialist within
the agency who can best service this customer and close the deal.
How to NOT sell travel online:
Never intimidate the customer into booking immediately. This is the tactic of the
high-pressure, mass appeal sites like Orbitz, Expedia, and Priceline. Their goal is to
entice the reader with a “great vacation” at a “great price”, but warn that availability
may expire at any time, there are only a few hours left, or there are a limited number of
packages at the advertised price. In fact, most agency sites are simply fronts for other
booking engines that earn you little or nothing.
1. The first, and most important factor is to create a website that is a visual
representation of your services. Include a page explaining the benefits of the
personal service provided by the quality travel consultants employed by your
company. Be sure to refer to the nine benefits a travel agency has over a
booking engine.
2. Next, let the customer know who the key players will be - their “go to” team for
questions about any of the destinations. Specialists who understand the unique
needs of their clients will offer a more personalized touch. Create a gallery of
your agents, including photos, with links to a bio page, blog and contact
information.
3. Last, create a simple form with three or four data entry fields for the potential
client to fill in that will better help your agents service this customer. This will, in
turn, funnel the client to the agent within your organization best suited to offer
the most personalized service.
The websites referenced here are members of Travel Agency Tribes - a dynamic, fully
hosted online product that empowers your travel agency to create, refine, and manage
its web presence. It puts your travel agency, along with your travel consultants online,
and helps you generate new customers.
Your site will contain your data, your consultants, your customers, and your products
and services. Within our secure platform, you can manage and communicate with your
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The Travel Agent's Guide to Online Marketing
customer base while still maintaining ownership of your domain and control of your
branding, ads, and revenue.
We designed the Travel Agency Tribes platform to be comprehensive and accessible,
so your agents can easily use the system to its fullest. Its visual appeal will engage and
retain your customers, reducing their attrition rate and allow you to stay on top of when
and where they want to go. Leads are created automatically as customers visit your
landing page. Customers get their very own profile page that they can share with friends
through various social media channels, effectively marketing your company for you.
The platform for Travel Agency Tribes is a “living template”. We are continually adding
new features and updates, maintaining the clean design, but giving you the ability to
keep it fresh for your clients. Our goal is to equip your agency with the same tools used
by the big name online agents, giving you a competitive edge in the marketplace.
We understand that each agency has a unique perspective, your market niche, as well
as a level of service that is the hallmark of your business. That's why we set up the
platform to easily lend itself to customization by your agency. The platform is designed
so that your agency has creative control over the look and feel of your website. Our
theme designer allows you to modify the style of your site with a few quick clicks,
creating a presentation to best suit your customer base. Content is managed separately
but with equal ease of use. The designer is laid out in a simple Plain Text format, so no
more need for complicated coding or a professional web designer. You can easily
upload images, add a logo and change the background of your website.
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The Travel Agent's Guide to Online Marketing
Chapter Two: "Say What?"
Content Marketing for Travel Agents
What does the website say about the travel agency? As first introduced in the last
chapter, content marketing is the key to driving (and keeping) traffic on the site. While
the travel sites like Orbitz employ a strategy based on attracting the masses, travel
agency websites need to employ a completely different approach.
Orbitz hook: Here is the big SAVE up to 50%. Attractive - yes, it is an eye catcher, but
what if that does not appeal to the customer? Now they have to begin clicking around to
find out what else there is available, and they are probably already feeling like they are
not going to get the best deal if they pass this up.
Content marketing works in conjunction with social media outlets such as Facebook
and Twitter, and is designed to engage a targeted audience with information about the
travel agency. The forms of content can include nearly any type of media, such as
information, graphics, blog posts, pictures, and slideshows.
The content provided must be valuable, interesting and enjoyable. People will not likely
share content that looks and sounds like an advertisement. Engaging the audience is
the key element in a successful content marketing strategy. When engaging content is
provided, a following of people will begin to grow on one or more of the social media
platforms. In turn, these followers will soon start sharing content with others. This chain
reaction of events will drive new business to the website within a fairly short period of
time.
The most effective content marketing strategy for the travel agency website should
include:
1. High quality, “guide style” articles that inform site visitors (and facilitate
bookings) as well as encourage visitors to stay on the site longer.
2. Short, first-person experience stories about particular destinations that inspire
and engage visitors, again keeping them on the site longer.
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The Travel Agent's Guide to Online Marketing
3. Increase the volume (number) and quality of pages on the website.
Let’s take a look at the website: www.uniglobedonaldson.com
This travel agency website displays high quality articles in the center section, as well as
customer experience stories, a newsletter, and photos. By clicking on the menu tabs
across the top of the page, the visitor can easily navigate to many different pages within
the website that will display the unique features that this travel agency has to offer.
By displaying a full section in the center of the homepage representing many different
destinations with full video links, the customer remains on the site exploring their
options.
Links on the side menu can include a newsletter and, in the case of this agency, a few
specialized links that demonstrate the full service provided by this agency - passport
assistance and travel insurance. These items are usually not part of a typical travel site
like Expedia or Orbitz.
Creating a blog is one of the most valuable components of a successful full service
travel agency website. Blog posts which are updated daily will drive traffic to the site.
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The Travel Agent's Guide to Online Marketing
So how does one go about writing a blog and newsletter? A wise investment in this
Internet culture is to get staff involved in the process. If this is not an option, hire a
blog/newsletter writer. There are freelance writers who know the culture, can write
effectively, and can turn out content rather quickly. In fact, oDesk is a great place to look
for freelance writers!
Make sure that you set goals for the writer - travel writers usually request a specific
structure to which they should adhere, including a time schedule. Remember, the
newsletter is not a product blast. It should have a friendly tone, be informative, and
contain graphics or photos that relate to the topic. Brainstorm with staff to come up with
30 or so topics beforehand.
Keep these five tips in mind when hiring a professional writer:
1.
2.
3.
4.
5.
Ask to see samples of the writer’s work.
Ask for testimonials and/or references.
Schedule uninterrupted time for an interview.
Does the writer charge by the hour or the project?
The last and most important tip is for you to know what you want!
Here are some questions to ask when preparing to hire a writer:
1.
2.
3.
4.
5.
Who is my target market?
What action do I want the reader to take?
How long should the project be? (Word count? Paragraphs?)
What are the project’s objectives?
When is the deadline?
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The Travel Agent's Guide to Online Marketing
How to create great content for your travel agency website:
1. Your content marketing should support your business without the look, feel or
smell of advertising : remember that your objective is to acquire new prospects
and persuade them to take the next step towards purchase.
2. Tailor your content to match your target audience. This can be accomplished
through the creation of marketing personas: imaginary versions of your
prospects, customers and the public that contain in-depth, lifelike character
traits to help develop content and marketing.
3. Provide value to your readers in the form of useful information that educates
and/or entertains.
4. Content marketing should take advantage of the longer format and extended
time spent to allow the reader to reach their own conclusions - it persuades
rather than interrupts.
5. Your website should tell your story - create stories to which readers can relate.
6. Integrate elements of your brand - your niche in the travel industry. The colors,
language and graphic elements should be consistent.
7. Use a wide range of formats: articles, blogs, videos, photographs, emails, and
newsletters.
8. Distribute your message on multiple platforms including all social media outlets;
and through a wide variety of devices including smartphones and tablets.
9. Drives specific customer actions through a longer-term marketing process with
different customer actions at each step: specifically employing relevant
call-to-actions.
10. Use your employees - they are best equipped to engage your customers in a
genuine, authentic way.
Travel Agency Tribes takes care of the initial data entry for all deals, products and
agents. We set you up fast so you can hit the ground running and market your service
or product with ease. Every week we update travel tips into your database for the
benefit of your customers. Our qualified staff will contribute a weekly blog to your site on
a topic of your choosing. In addition, we will work with your staff to ensure that the
system is setup properly to get the most value out of your blog posts.
We create a product catalogue that clearly lists and outlines all of your products and
services. It's presented in a way that is easy to browse and easy for customers to add to
their travel itinerary. On your website is an entire page devoted to these listings and
they appear as eye-catching headlines on the homepage as well. Administrators and
agents alike can easily add new products, change their prices and make any other
modifications.
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The Travel Agent's Guide to Online Marketing
Chapter Three: "Don't call me, I'll call you"
Calls to Action
A call to action is a banner, button, or some type of graphic or text on a website
meant to prompt a user to click it and continue down a specified path. This enables the
website to keep the consumer engaged in navigating the website, with the expectation
that this will convert to a sale.
It is an essential part of a successful marketing
strategy
in that it actively strives to convert a user into a lead, and eventually into a
customer.
The worst examples of call to action buttons are those that lack
detail:
Buy what now? It might as well read, “Bye now,” because that’s
what’s going to happen.
What exactly am I submitting to? Is this an MMA class or are you phishing
for my personal info? And if I do submit, what do I get in return?
Too vague - Click here and … get an awesomely fantastic virus that will destroy my system
32 files? No thanks.
In order to survive in today's economy, every website needs calls-to-action. They have
the power to grab people’s attention and direct it to your offers. In other words, CTAs
point traffic to your offers and help you generate leads. For the travel industry, this
technique will ensure that visitors to the website complete the short form discussed in
the previous chapter. The best call to action for a travel agency is one that hooks the
customer on the personal services provided and prompts them to request more
information.
Take a look at the top five calls to action:
1. Go Daddy - The best calls-to-action are easy to find and have a focused objective.
The objective of this particular page is to get a user to purchase a domain name they've
selected, and this GoDaddy CTA uses one of the most fundamental best practices to
achieving visibility: using a button color that starkly contrasts the rest of the site's design
scheme. Upon visiting this page, the bright green draws the visitor's eye right to that
registration button.
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The Travel Agent's Guide to Online Marketing
2. Jetsetter - This 'Plan a trip like this' CTA rocks because it so simply displays that
oft-sought after value. After someone reads the very brief and artfully written description
of enjoying wine and olive oil on the Italian coast, this CTA capitalizes on the positive
feelings surrounding taking such a trip, and gives the visitor the opportunity to do just
that - plan that trip.
3.
Intuit - The button stands out from the rest of its site's design and calls the attention of
the viewer to the free trial. The headline is also action oriented, making it clear what you can
do on the page. The three bullet points then clearly explain the value of the free trial so
visitors want to click, and there's one image aligned with each point of value.
4.
Yapta - The copy, images, and buttons all work together to guide the visitor: the boxed
phrases provide a chronology, the images give a theme (flights, hotels, refunds), the copy
explains and the buttons instruct.
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The Travel Agent's Guide to Online Marketing
5. Zynga - The 'Join The Fun' button is the last thing to load on the page, so the eye is
naturally drawn to that area of the page.
All of these calls to action share some similar characteristics: they stand out on the
homepage of the website; they are designed to be of high visual impact; they are simple
- yet contain detailed information regarding their purpose and intent.
A call to action form for a travel website should be placed prominently on the homepage.
It should be clear in its intent and convey a personal interest in assisting the customer.
The most important element is communication.
The simple form (as previously mentioned) should request point of contact information:
a phone number or email. It can contain a special offer for an enhancement (such as
those that travel agents specialize in) or a personal accommodation not available from
the mainstream travel sites.
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The Travel Agent's Guide to Online Marketing
Take a look at this website: www.golfstreamtravel.com
Can you spot the call to action button?
This travel agency obviously specializes in vacations for golf enthusiasts! They have
designed an elegant, yet simple call to action button. It fits all of the recommended
criteria - easy to find, focused objective, and stands out. What golfer can pass up “It’s
Tee Time!” Remember, the goal is to keep the reader engaged in the content,
navigating through the website and viewing content.
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The Travel Agent's Guide to Online Marketing
Clicking the button directs the customer to the next page:
Notice, as well, that if this does not meet the customer’s needs there is an option that
will again lead the reader on a different path, while remaining within the site. By clicking
the “I’VE BEEN HERE!” button, the reader is prompted to sign up.
Call to action buttons are an absolute must for any travel website!
How to create effective calls to action:
1. Decide on the most advantageous location for a call to action button - ideally
somewhere on the homepage.
2. Choose a color scheme that is eye-catching and consistent with your brand.
3. Kiss it - Keep it subtly simple.
4. Include the option to personalize the request for information by providing a
choice of travel consultants.
5. Make sure there is a designated space for the customer to include information
they may need to share - remember you are a full service business.
The website featured here is a Travel Agency Tribes member who has successfully
capitalized on generating business with the help of our expert assistance. We
understand that the key to a quality customer relationship is communication and
efficiency.
Our unique CRM (Customer Relationship Management) system is designed for you to
easily and quickly manage your clientele, loyal customers and new leads alike. Your
private account page displays these leads as well as upcoming trips you've helped to
create. Our tried and true homepage formula helps to generate leads that are then
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The Travel Agent's Guide to Online Marketing
pushed to you and your agents. Customers can select a specific agent to work with or
allow the agents to select them based on specialization and availability.
The perfect example of a call to action!
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The Travel Agent's Guide to Online Marketing
Chapter Four: "Smile for the Camera"
Why it's important to showcase your agency personnel
Your agency is all about personal service by phone and email. If not, then outsource
to India to save costs!!! Prospective clients need to put a face to a name. A full service
travel agency should devote a section of the website to their agents - much like
insurance and real estate businesses.
The customer who is contemplating submitting the call to action form probably wants to
see who in the world they are contacting. Unlike so many of these “big box” sites that
outsource to India and Pakistan and arm their so-called agents with a script, the smart
money for a full service travel agency is to showcase the staff.
Create a directory of agents with their names and thumbnail photos. Each agent will
then be linked to a single page with a full photo (no glamour shots!!), and a bio that
includes experience, specialties, and contact info. Tout the agents accomplishments
through links to social media, content within the site that they have created, as well as
destinations to which they have travelled.
Look at this site: www.blowestravel.com
This travel agency specializes in exotic ports of call. The photos of their consultants
include the consultant actually visiting the destination. Every traveler wants to engage a
consultant who is an expert - by creating a gallery of photos relating to specific
destinations, the customer is assured of a spectacular experience! The gallery enables
the shopper to select a consultant best suited to meet their needs. Clicking the bio page
reveals the agents special talents.
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The Travel Agent's Guide to Online Marketing
Let’s view another site: www.letstakethekidstravel.com
Remember this site? They specialize in family friendly vacations. What do you notice?
All of the consultants are photographed in family situations. This puts a level of
expertise above and beyond that of typical travel sites. The customer is assured of
being connected with a consultant who will be able to meet all of their needs for
planning a family vacation. One additional click takes the traveler to a bio page for the
consultant
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The Travel Agent's Guide to Online Marketing
How to effectively showcase your consultants:
Collect the best quality photos of your consultants both in and out of the office.
Ask employees to cull their archives for photos of locations they have visited.
Add a caption or personal quote to each photo.
Create a separate page on your website for the gallery photos.
Link each consultants photo to a new page that highlights their special talents,
locations that they recommend and personal experience.
6. The consultants bio page can include personal information, testimonials, travel
blog posts, newsletters, a map of places visited as well as contact information
and links to social media.
1.
2.
3.
4.
5.
At Travel Agency Tribes
Tribes, we want your agents to shine!
Each of your agents wants the opportunity to present their individual skills and expertise,
and provide their clients with personalized assistance. So we made it easy for them to
create and manage a private homepage, where they can build and communicate with
their own network of customers.
These home pages are also customizable, and leads will be efficiently pushed to the
appropriate agent based on field or region of expertise. Agents can display their
experience and specializations on their page, letting customers know where they've
been and where they can be of the most assistance.
Each agent can send out newsletters to a select group of customers, and track how
many of these messages are opened and read. We know that nowadays not all agents
work in the same office. With the Travel Agency Tribe
Tribes product you can re-establish
this connection because wherever your agents are they can log into the same site and
use the same features.
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The Travel Agent's Guide to Online Marketing
Chapter Five: "Oh, the places you’ll go!"
Nothing motivates more than pictures of exotic destinations
As all travel agents know very well, the business is seasonal in nature. Certain
locations are popular during certain times of the year. Recalling the “in your face” ad
for beach getaways with the (up to) 50% off banner-when the season is right, market
the right destinations, but you need to market smart! What are some of the destinations
that are most popular and really drive your business? These are the places that should
be displayed prominently on the website. Adding a link to a customer experience can
often clinch the deal. If a prospective client reads a positive review, views fantastic
pictures and is confident that the travel consultant can offer a great deal - the deal is
nearly done!
A great place page should include big, beautiful, high quality pictures. The description
should be clear, concise and to the point, with at least two reasons to choose this
destination for their next trip. Here is a great opportunity for a call to action - hook the
customer to request additional information ("Would you like to know more about this
destination?").
Finally, include some links to other similar place pages with the same theme. The longer
you keep the customer on the site, the better the chances to make a sale. Don't be
afraid to link to an external resource like Wikipedia - this will direct the potential client to
unbiased information about the particular city or country.
Attracting the customer to the amenities of a full service travel agency can best be
accomplished with photos - "a picture is worth a thousand words".
These are not just photo galleries - these are travel experiences!
Each one of these websites has custom tailored their travel experience galleries with
high quality photos to capitalize on their niche in the market. In today’s market, travel
websites face stiff competition for every travel dollar. By using the content strategy of
focusing on a particular specialty, such as family friendly vacations or golf adventures,
you attract the clients who are more likely to “hit the call to action button.”
Remember the old adage - find what you do best and do your best with it!
Let’s take a better look at some websites with great travel experience gallery photos.
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Golfstream Travel:
Travel:www.golfstreamtravel.com
For the ultimate golfer - all of the best golf destinations around the world!
Notice the outstanding photography, variety, and range of options. Golfstream Travel
assures the potential traveler of the best golf experience with attractive packages and
full service guarantees:
"We strive to exceed beyond your expectations!"
"Service above all …. is our promise to you!"
"We listen to what you want!"
"We source, customize, build and provide unique golf travel experiences, utilizing
our extensive knowledge of the World’s leading golf destinations to fulfill your trip
expectations."
"We have a great appreciation of the game enabling us to tailor match golf courses
with skill level ensuring that your experience will be unforgettable."
"We Care!"
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Nexion Canada: www.nexioncanada.com
For the world traveler - exotic ports of call and unusual adventures!
This travel agency specializes in creating the full service trip of a lifetime - as quoted in
their homepage headline:
"When your trip is too important to leave to chance!
Our professional travel consultants scour the world’s travel resources to consider
every reasonable option in planning a travel experience that meets your unique
needs. Want the most convenient route, the best applicable rate, the best value, or
a unique experience that will provide a lifetime of memories - our focus is on serving
you, and no stone is left unturned in seeking the solutions that best fit your
circumstances."
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Blowes Travel: www.blowestravel.com
For the person who takes a vacation to rest, relax, sightsee, and shop - carefree
journeys!
Blowe’s Travel and Cruise Centre prides itself on a long-standing reputation for carefree
journeys and escorted tours as represented by their motto:
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Let's Take the Kids Travel Agency: www.letstakethekidstravel.com
For the family - some traditional and nontraditional options for a fun-filled family
vacation!
Whether it's a weekend getaway at the beach or an exciting family adventure to a far off
destination, this agency plans and delivers as promised. Their consultants specialize in
accommodations and guided tours that promise the most fun for the kids, while keeping
the parents worry free.
How to create gallery experiences:
1. Keep in mind that travelers are most often seeking a particular destination or a
specific type of vacation - perhaps a cruise or guided tour. The gallery should
showcase a range of options with a variety of price points.
2. Include a follow through link from the gallery picture to more information on the
destination, including rates, dates and amenities. Remember to add a customer
experience.
3. Don’t forget the call to action button for the customer to request additional
information.
4. After the initial click-through the customer may decide that choice is not for them,
so be sure to have more links leading to other options.
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Whether it's a shopping weekend in New York City:
Or an exotic adventure in a faraway land:
The members of Travel Agency Tribes spotlighted here are examples of the in-depth
design and attention to detail that we offer our clients. We create a product catalogue
that clearly lists and outlines all of your products and services and present them in a
way that is easy to browse and simple for customers to add to their travel itinerary.
We take care of all the serious technical work while our theme designer allows you to
quickly and easily customize your website. Whether you cater to family fun vacations,
carefree cruises, or journeys to exotic lands, our experts help you target customers in
your niche with an easy to use system that attracts new and repeat business.
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Chapter Six: "Old News is No News"
Update Frequently - Keep readers coming back!
One of the most tragic mistakes a business makes with a website is not keeping
current with updates and news. How many travel websites were still trying to book trips
to Bali after the volcano eruption in Australia produced ash that canceled all of the
flights?
y keeping current on travel destination news through frequent updates, readers will
continue to “check back” to see the latest and greatest, which keeps you and your
service in mind as their go to resource. While daily updates are ideal, a weekly update
is an absolute imperative.
With unlimited access to news 24/7 on the Internet, news items are blasted the moment
they happen. There is nothing worse than a potential customer visiting your website and
seeing the same thing every day. However, avoid the pitfall of updating just for the sake
of it - updates must be useful and interesting. Don’t bombard people with how great
your service or product is - that can get very old, very fast. Savvy consumers tend to
ignore the “in your face” sales pitches.
The key is to draw the reader in, engage them with a fresh tidbit of valuable information,
hook them into reading more, and then employ the call to action as an enticement to
learn more.
Now is probably the time to begin examining the term SEO - Search Engine
Optimization. Technically, it is the process of affecting the visibility of a website or a web
page in a search engine's "natural" or un-paid search results. In general terms,
the
earlier - or higher ranked on the search results page, and the more frequently a site
appears in the search results list - the more visitors it will receive from the search
engine's users. Remarkably, 62% of personal travelers use search engines as the
number one source for travel information.
The ultimate goal is for a Google search, for example, to return your website as one of
the top three on the results page for a particular search criteria. Of course, this is
sometimes not possible when the first two or three are paid advertisers - businesses
that pay a fee to have their website appear at the top of the page. However, by utilizing
simple SEO strategies like daily updates, your reader stats will improve along with your
rank and savvy searchers will visit your site to see what all the hubbub is about!
Research studies indicate that "fresh" content is an automatic trigger for SEO analytics.
Adding so-called fresh content to a website can significantly influence rankings. Fresh
content can be identified many ways:
1.
2.
3.
4.
5.
6.
7.
8.
by inception date
when a document changes
the rate of document change
the creation of new pages within the website
changes to important content
rate of new link growth
links from fresh sites
changes in anchor text.
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So what does this mean for the travel agency website?
Update your website with fresh content everyday.
How can this be done?
Very simply - by updating a travel blog and adding a new link!
Blogs are the new communication tool that everyone is paying attention to, especially in
the travel industry. There are literally hundreds of travel bloggers who update their
adventures daily. Internet savvy blog readers often get inspired by a travel writer’s blog,
prompting them to begin searching for travel agencies that may specialize in a
particular type of vacation or destination.
By creating a travel blog on your agency website, readers can also get inspired ... to
read more (keeping them on the site) and generating interest in planning their next trip.
The best travel agency blogs contain photos or videos, interesting and informative
content, and are genuine and real.
Blowe
Blowe’’s Travel and Cruise Centre: www.blowestravel.com/blog
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The Travel Zone: www.thetravelzoneinc.com/blog
Both of these blogs have the necessary elements to attract readers - they contain
beautiful photos or videos, they are personalized with a genuine feel to the writing, and
they focus on the unique personal service that each agency can offer its customers.
Newsletters are also a valuable tool to keep your website fresh. An engaging, well
put-together newsletter is a vital part of any organization’s communications strategy.
They connect you with current and potential customers and allow you to shape a
narrative of how your agency can best meet even the most discriminating traveler.
Since most newsletters today are delivered electronically via email, paying attention to
some basic rules will result in more exposure and less "unsubscribe" messages!
Use your branding
branding: Personalize your subject line, use an email address your
customers will recognize, and create a branded newsletter header with your agency
logo. Personalize your email with a professional photo and signature. Tell people what
to expect right from the start:
Why is this worth their time?
What am I going to learn?
How can this help me?
Use a real life experience to set up your content
content: this is where your agents
showcase their adventures.
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The best resources for your travel agency are your own employees. Who knows your
business better than your agents? Encourage your employees to get on the blog
bandwagon! Even if they have never blogged before - simply ask them for an article,
update or personal travel experience. Engage them in newsletter writing by pointing out
that they are actually creating an enhanced reputation that will stay with them for the
long term along with greater recognition in their industry and profession.
How to keep your website "fresh":
1.
2.
3.
4.
5.
Add content to your website daily
Use photos and videos in blogs
Create newsletters that are genuine
Engage your agents in the writing process
Include links in both blogs and newsletters
As you can see, Travel Agency Tribes members benefit from our expert blog and
newsletter staff. Your advantage as an independent agency are the relationships you
build with your clients, which is why we want to facilitate that communication.
With the Newsletter feature, you can send all or a specified few of your clients a weekly
update or write up an article with helpful travel information. You can forward deals,
announcements, and news, reminding them every week that unlike the big name online
booking agents, you care about them and want them to have a successful trip.
That's a powerful message, and one that will result in loyalty to agents, and revenues
for your agency.
It gets better ...
If you want, we can write a newsletter and send it out for you on a schedule you
determine. We have the experience of writing hundreds of articles on a rainbow of travel
topics, and we can tailor your newsletter to your agency and your clients.
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Chapter Seven: "Tweeting is not just for the birds!"
The term "social media" refers to the means of interactions among people in which
they create, share, and exchange information and ideas in virtual communities and
networks. There are several advantages to the use of social media:
▪
▪
▪
it is a 24/7 broadcast medium,
it reaches out to a tremendous number of people; and (most importantly),
it is easy to update.
However, there are drawbacks to using social media for advertising. There is little, if any,
ROI (Return on Investment), likely due to the inability to accurately measure or trace the
source of leads that result in sales. In plain terms - there are too many intangibles "likes", "followers", "tweets", and "retweets" do not provide substantial evidence that
can directly link dollars spent with revenue generated.
This does not mean that social media should be discounted as a useful tool for the
online travel industry. It is easy to find travelers through social media outlets - they are
always eager to show off where they are, where they went or where they are going
through posts on Facebook or Twitter. This is a relatively easy way to reach out to
Facebook and Twitter users who are planning trips.
1. Make genuinely helpful posts on Twitter:
Posts on Twitter are better because they are limited to 140 characters which means
they need to be "to-the-point", witty, and clever.
Notice the play on words and the link? The best tweets are those that get retweeted!
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2. Post Photos on Facebook:
Facebook is the best medium for photos as it has less rigid guidelines for file sizes.
Who wouldn’t want to know the location of these beautiful vistas?
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3. Make a video on your next trip and upload it to YouTube.
Unbelievable but true - 72 hours of video are uploaded to YouTube every minute!
Engaging videos give the traveler an intimate look at the location.
In social media, time may or may not be on your side, but it is at your disposal and
discretion - and time is relative. The shelf life of your content (text, photos, images,
videos, audio, etc.) varies by not only the time and day of posting, but also the social
channel where your content is published.
Here’s a lesson from public relations:
Don’t post your best stuff during major international or national disasters, crises or
breaking news stories.
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Saturday and Sunday are the ideal days to post for businesses that have pages in the
travel industry, which starts building from Thursday. Ironically, weekends get 69% higher
interaction, but only 11 percent of page owners publish on weekends.
Also consider using creative hashtags - what some refer to as the "pound sign or
number sign" (#):
A hashtag is a mechanism invented by the Twitter community to make it easier to find
content. To use a hashtag like travel just add #travel to the end of your tweet.
To search for content using a hashtag search from twitter.com use the search field at
the top of the page for #travel.
The most useful hashtags for the travel industry are:
▪
▪
▪
▪
#travel - this is the most common travel hashtag. Lots of travel content will have this.
#’country’ - Look for content about Israel with #israel, Spain with #Spain, etc.
#’city’ - Look for content about a particular city like Paris with #paris, Rome with
#rome
#’airport’ - Some city names are long so occasionally you will see people use #LAX
instead of #LosAngeles (or #LA) and #SFO for #San Francisco (sometimes also
#SF).
How to optimize social media for your travel agency:
1. Create clever travel related tweets and post on Twitter
2. Snapshots of travel destinations should be posted on Facebook
3. Travel agent's videos of special trips can be uploaded to YouTube for maximum
exposure.
At Travel Agency Tribes
we make social media work for you! Social media is a
powerful tool and, when understood and applied correctly, can connect you with an
enormous new market and shine up your online presence to its brightest.
The different channels of social media - Twitter, Facebook, Google+, etc - all have their
own place, and we set up and then streamline these channels so they're used easily
and effectively. This increases your visibility and maximizes the transparency and
communication between you and your customer base.
They are seamlessly integrated into the design of your website. Agents can even post
their own personal accounts to their profile page.
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Chapter Eight: "As long as I’m in the neighborhood..."
Despite the fact that the Internet has become the virtual storefront for many
businesses that were traditionally brick and mortar establishments, full service travel
agencies usually have one or more locations that clients can visit.
Having a local presence and advertising it on the website is a feature that is often
overlooked. When people search for a travel agency, they often include a city name.
Savvy Internet users know that the more specific the criteria, the more relevant the
results. For example - your agency is more likely to appear in a search for "Travel
Agency in Ontario", rather than just "Travel Agency".
Without a doubt, mapping services have become an invaluable tool for consumers who
will eventually need to visit your location. It isn't enough to know where you are located they also have to know how to get there. Links to a mapping tool such as MapQuest or
Google Maps are essential elements for a successful business.
The wise move here is to register the business with at least one or two of the local
business hosting sites: Google Local, Yahoo! Local, or Bing Business. These sites are
specifically designed to target searches within the local area as determined by the user’
s IP address.
Avoid the yellow pages! Trying to search through a phone book online is frustrating and
pointless since more time is wasted navigating through spam ads than actually finding
relevant information.
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Google Local
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Bing Business
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Yahoo! Local
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Getting your business listed in a local online directory require a business name, valid
business address and contact info - then when your customers want to recommend
your services they can post a review. Good customers are usually amenable to posting
a positive review.
Although it may seem like a trivial item, it is extremely important to have the address and
phone number of your business on the bottom of every page on the website. The easiest
way to accomplish this is to use a “micro format” - similar to a footer on the bottom of every
page in a word document.
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How to get noticed in your neighborhood:
1. Make sure that your clients know that you have an actual "brick and
mortar"
location. Include a link to a page within your website that contains
details on your agency location(s), hours and don’t forget to map it.
2. Register your website with the local online services for Google, Yahoo! and Bing
- it’s free!
3. Encourage customers to post a review after returning from a vacation.
4. Include all of the pertinent information: location, phone number, contact info, and
agency associations in a microformat on the bottom of every page.
Tracking and improving website traffic can be extremely burdensome if you're not
proficient or just don't have the time. At Travel Agency Tribes we have completely
revamped the process to make it quick and easy to maximize your online visibility in
order to increase your leads and, ultimately, your customer base.
With our SEO strategies, potential clients searching for a local travel agency will find
yours within the first page of the search engine results. We register your agency on a
number of directories (like Yelp, Google Local, etc.) to increase your visibility and refine
your web presence. Customers who know and like you can leave reviews and your
website will be better picked up by search engines.
Your agency gets exposed to a global marketplace while simultaneously impacting the
industry on a regional and local level. We do all of the SEO for you and provide a tool to
track the numbers of hits and opens, so you can determine whether the content on your
website is working for your agency!
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Chapter Nine: " 'Splain Lucy"
Now it is time to dig a little deeper into the SEO aspects of marketing a travel
agency online.
Search Engine Optimization is the key to the successful Internet presence of any
business. Remember that 62% of personal travelers use search engines as the number
one source for travel information. Being aware of the latest trends in SEO will enable
you to make the most of all available resources to drive traffic to your business.
This is not as complicated as you might think - in fact, it really only involves four key
elements:
1.
2.
3.
4.
Making good headlines
Using descriptive words
Explaining the benefits
Using a problem solving approach
Back in the days when everyone read the newspaper daily, banner headlines sold
newspapers. Even in this minute-by-minute news environment, a good headline hooks
the reader. This holds true not only for web pages, but for emails, newsletters, and
blogs.
Headlines: Your headline is the first - and, perhaps, only - impression you make on a
prospective reader. Without a compelling promise that turns a browser into a reader, the
rest of your words may as well not even exist. From a copywriting and content
marketing standpoint, writing great headlines is a critical skill.
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the
rest. The title determines the effectiveness of the entire piece. Every element of
compelling copy has just one purpose - to get the next sentence read, and
eventually
to your call to action. If people stop at the headline, you’re already dead
in the water. The better your headline, the better your odds of beating the averages and
getting what you’ve written read by a larger percentage of people. This is a great
example of a headline:
Superman to die, so steel yourself!
When creating an eye-catching headline for a web page, consider one of these three
options:
does your headline say
a) what it is,
b) what you get; or,
c) what you can do with it?
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What is it?
What do you get?
What can you do with it?
All of these examples have one element in common - they are simple, yet effective!
When writing an effective headline, avoid being too wordy - more is less. Don't rely
on platitudes - self-serving headlines serve not one but yourself. Use words that
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describe your service and product, explain the benefit to the reader, or solve a problem.
It is not necessary to use complex language to convey your message - no one wants to
read a lecture from an authority! Effective headlines use a "play on words" or pun to
hook the reader.
Get right to the point by explaining how you can "help find low priced tickets" for
travelers on a budget, or that "you can call me anytime on your trip". Consider the
personal services that you offer - "travel packages with perks", "special escorted tours",
"out of the way destinations for adventure seeking travelers".
Adopt a problem-solving mode - "How to get the most out of a weekend getaway",
"tips for packing to travel abroad" , "where to find the most unique museum experience",
"the best private beach resorts", "how to keep the kids entertained on a family
vacation".
Make it useful so people will link to it, tweet about it, and - most importantly - return to it!
The following links contain easy to understand guides for maximizing SEO:
Google SEO Starter Guide 2012
The Beginners Guide to SEO
10 Basic SEO Tips To Get You Started
SEO Basics for the Beginner
SEO Basics/Yahoo Style Guide
The most common mistakes that travel agencies make with respect to SEO are:
� No meta tags or ones that do not accurately describe what is on the page.
Meta tags are special HTML tags that provide information about a Web page. Unlike
normal HTML tags, meta tags do not affect how the page is displayed. Instead, they
provide information such as who created the page, how often it is updated, what the
page is about, and which keywords represent the page's content. A meta description
tag is important because it is a brief and concise summary of your page's content. A
meta keyword tag contains a summary list of the most important words on your page.
This is essential for a travel agency website to be relevant to the user. Many search
engines use this information to determine webpage rankings.
� Using FLASH to display content.
If you want your website to appear in search engines, do not use Flash. Flash pages
don't get indexed properly by search engines due to the fact that search engines simply
can't read Flash content. With the recent popularity and usage of mobile devices,
more and more websites are being accessed on the go from mobile web browsers most mobile web browsers have no Flash support, so they can't display Flash websites
at all.
Every page of a Flash website has the exact same web address, or URL. In other words,
no matter which page you're viewing on a Flash website, the URL is exactly the same.
On normal websites, you can bookmark and link directly to specific pages using unique
URLs. This makes it easy to find your way back or to share these pages with others.
Without unique URLs, it's impossible to bookmark pages.
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On a Flash website, the back button is either disabled altogether, or it will take them to
the website they were viewing before yours! Eventually, they'll have to figure out how to
get back another way, such as by reloading the whole website and starting over. This is
far from ideal and can seem quite inhospitable to your website visitors.
Enough said! Flash may be OK for gaming sites but not for the travel industry.
� Using .doc or .pdf files for content.
Employees often write content in Word and save it as either a Word Document (.doc) or
a PDF (.pdf) file for upload to a website. Errors associated with these types of files often
affect the formatting of the content as well as the design elements of the page. This
then requires the website administrator to “correct” the HTML code.
Don’t be lazy! It is easier to use HTML for everything - this will save time, money, effort
and frustration for your consultants as well as visitors to your website.
� Forgetting to link to other pages within or outside of the website.
In order to keep readers, and potential customers on the site, it is important not to
overlook the use of internal links. Everything should be accessible from the homepage.
Remember the "click throughs" discussed in previous chapters: consultants, experience
galleries, destinations, blogs, and newsletters. The consumer must be able to navigate
easily and effortlessly throughout the site - and if they click "by mistake" they should be
able to return to a previous location with one click!
Although you prefer them to browse around your pages, it is sometimes advantageous
to link to an external resource for more information, so including carefully placed
external links is also important.
Membership in Travel Agency Tribes means that you do not need to worry with the
details, we do all of the SEO for you and provide a tool to track the numbers of hits and
opens, so you can determine whether the content on your website is working.
For site administrators, the click of a button is all you need for access to the top traffic
sources. Page views and conversions are recorded on a daily basis for your agency's
site. Our analytics will let you know where the source of the visit is from, what pages
were viewed, and how many are converted into customers. Individual agents also can
view how many clients open their newsletters, allowing them to hone the content they
send out.
These features are completely internal within your website, meaning no need to visit or
download third party analytics programs. You can check in under a minute what your
most popular posts are or how many landing page conversions you've had. By letting
you know what works and what doesn't you can optimize your website to attract a larger
customer base.
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Chapter Ten: "You can’t get there from here..."
So all of the pieces are in place - your travel agency now has an online presence.
However, no matter how great all of this looks, the final element remains one that often
eludes even the most experienced business owner - the follow up! You need to have a
plan in place to turn leads into sales, and it begins with the effective and timely use of
follow up tools and strategies.
"Eighty percent of success is showing up" ~ Woody Allen
A simple analysis of these statistics indicates that 10% or less of the people selling
are closing 81% or more of the sales
sales, just because they have a better follow up
system and are making the contacts to build relationships. People want to buy from
people, not faceless companies. Using automated marketing tools can help with the
follow up process, but ultimately you must focus on your prospects and build
relationships with them.
There are several ways to ensure that visitors to your travel agency website become
clients: a simple calendar, CRM (Customer Relationship Management) and auto
responders.
1. A simple calendar is the easiest way to keep up-to-date with follow up to the
potential customers. Most people have a desktop monthly calendar, an online calendar
in Google, or use calendar view in a mail program like Outlook. When a lead is identified,
schedule a follow up contact to the customer. Keep it simple: a name, contact number
and a few words about the client’s possible destination. You should always have up to 8
contacts scheduled over a prescribed period of time - depending on the window for
booking the trip.
2. CRM Software is an essential piece of equipment for any company or organization
that wants to achieve the maximum return on their marketing, fully capitalize on their
sales leads and prospects, and cultivate ongoing, lifetime relationships with their
current and established customers. By integrating all data about sales leads and current
customers, CRM software enables enterprises to seamlessly handle marketing, sales,
and customer service as a single package.
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Two fundamental elements of continued growth that many businesses overlook
are the lifetime value of existing customers, and the importance of retaining
them. Satisfied customers who return again and again to use an agency’s
service are the foundation of a long-term future for any business in the travel
industry.
The top three CRM software vendors are: Salesforce.com, Commence CRM
from Commence Corporation, and Dynamics CRM 2011 from Microsoft.
Sales force.com is considered the leader at this time for hosted or cloud based
CRM and seems to appeal to enterprise level companies that require
multi-language and multi-currency support.
Commence CRM appeals more to mid-size companies and smaller enterprises
that are looking for a comprehensive but affordable CRM solution. This is due to
the Commence CRM product’s lower price point and a user interface that makes
the product easy to navigate and easy to use. Commence CRM offers one major
advantage over Salesforce CRM in that it may be deployed as a hosted CRM
solution or as an on-premise CRM solution.
Microsoft Corporation is making a lot of noise in the CRM space and trying to
woo their competitions’ customers with low Dynamics CRM pricing, but has
some catching up to do.
3.
The Salesforce.com and Commence CRM alternatives have been providing
CRM solutions for more than a decade and have established a foothold in the
sector.
Microsoft Dynamics’ online CRM solution is brand new and as such
has no track record for performance or usability.
An autoresponder is a computer program that automatically answers e-mail sent to
it. They can be very simple or quite complex. Autoresponders are often used as
email marketing tools, to immediately provide information to their prospective
customers and then follow-up with them at preset time intervals. For example, the
first message is sent immediately after a person submits the information, the
second message is sent 2 days later, and message number 3 is sent three days
after the second message … and so on. This is known as an "autoresponder
series".
For the travel industry, autoresponder services are the most commonly used, and most
effective tool to build client mailing lists as well as provide website visitors with follow up
and new information about their products and services.
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Travel Agency Tribes has all of your bases covered for follow up!
From CRM software that displays leads as well as upcoming trips you've helped to
create, to autoresponders and newsletters, our expert team gets your
agency
exposed to a global marketplace while simultaneously impacting the
industry on a regional and local level.
Find more great resources for your travel agency website at
Travel Agency Tribes.com
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