A Perspective on GPS/GNSS in Consumer Segment – Especially on

qctconnect.com
A Perspective on GPS/GNSS in Consumer Segment
– Especially on Mobile Phones
Cormac Conroy
Qualcomm, Santa Clara, CA
PAGE 1
2010 PNT Symposium
Smart Wireless (cell) Phones
High-speed cellular wireless connectivity for voice and data
Rich multimedia and application (including location) capability
How was this possible?
Moore’s Law – relentless progress in silicon technology
– Higher integration, lower cost, lower power
Shannon and advances in digital communications and air interfaces
– Higher efficiency, capacity, lower capital costs.
Free, open and reliable GPS
Key enabler of LBS and location on mobile phones
PAGE 2
Smartphone Needs a Complete System Solution
Integration
Architectural Consistency
Breadth of Technology
Software
Apps Processor
>1GHz core
Dual core
Modem
CDMA2000
EV-DO
WCDMA
HSPA
Windows Mobile
BREW
Symbian
Android
GSM
GPRS
EDGE
LTE
Multimedia
Audio
HD Video
2D/3D Graphics
+ More
Baseband
CPU
MSM
RF
WLAN
700 MHz
800 MHz
900 MHz
GPS
Bluetooth
1800 MHz
1900 MHz
2100 MHz
Connectivity
Memory
Power
Management
GPS
Standalone
Assisted
WLAN
Bluetooth
USB
Integration is key to driving advanced functionality to mass market
PAGE 3
Broadcast
SDIO
PAGE 4
Continuing Innovation in Advanced 3G Wireless – HSPA+
Device Traction
Operator Traction
Launched 21 Mbps service with plans to increase to 42 Mbps
PAGE 5
PAGE 6
Software Solution and Open Application Platforms
Critical to foster and help to flourish ecosystem of applications developers.
Location has become key part of many mobile phone applications.
PAGE 7
Enabling New Mobile Device Categories
Handset Feature Phone
Smartphone
“Smarter” Smartphone
Smartbook
First truly mobile computing device delivering the smartphone experience
on a larger, high resolution touch screen:
Always Connected & Aware — 3G mobile broadband, WiFi, BT & GPS
Ultra-portable — <2 lbs & <20mm thick with comparable battery life to a smartphone
with day long use & week long standby time
Intuitive & Easy-to-use — Instant on with a simple UI & custom OS that’s optimized
for web applications with a full Internet browser not the mobile equivalent
Location aware — know where you are, know where you are going
PAGE 8
Smartphones Shipments Projected
to Grow at 40% CAGR Through 2013
Sources: Total Handsets: Average of ABI (Q4’08), Yankee (Q4’08), Gartner (Dec’08), IDC (Dec’08), WCIS+ (Q1’09), In-Stat (Oct’08)Smartphones – ABI (Q4’08) and Strategy Analytics (Nov’08)
PAGE 9
What Do Consumers Want for Location on Mobile Devices?
Accuracy
What is the accuracy
your position will be?
1, 10, 100 m?
How long do
you have to wait?
Need it in seconds!
Time-toFix
Location
Availability
Can you get a
position fix? Need
it indoor/outdoor!
How trustworthy?
Reliable, repeatable,
no jamming, no spoofing
PAGE 10
Integrity
Ever Increasing “wide variety” of Location-Enhanced Services
Infotainment
Location is a central part of
mobile internet user experience
Safety & Security
• Roadside Assistance
• Family Locator
• Asset Tracking
Community
• Mobile Blogging
• Friend Finder
• Date Finder
PAGE 11
Navigation
• Car Navigation
• Pedestrian Navigation
• Traffic Information
• Public Transportation
• Scheduling
Gaming
• Location Aware
Games
• Multi-player location
Games
• GeoCaching
• Treasure Hunt
• City Guides
• Points of Interest
• Business Finder
• Weather
• Location-tagged
Photos & Videos
Recreation
• Running/jogging
• Fitness Training
• Cycling
• Hiking
• Fishing
Commerce
• Mobile Payment
• Mobile Coupons
• Realty Listings/Sales
• Rentals
Location on Mobile Devices Today – “Day In the Life”!
Phone Alert:
Time to Depart
for Meeting at
2:00. It will take
you 30 minutes
to get there
Integration with
Calendar/PIM
What a productive
day!
Thanks to GPS and
Location Services !!
PAGE 12
Directions to quickest
route — inclusive of traffic
details, rerouting, local
search, public
transportation schedules,
etc.
Send store directions,
picture, meet in 10 mins
Navigation, Advertising,
Networking
Phone Alert: A Starbucks
“coupon” is sent to your
phone (Bonus)!!!!!
Arrive ahead of time.
Look what’s around you.
Are any of your buddies
close by? Time for
Coffee – Search for
closest Starbucks!
Local Search, Friend
Finder
GNSS Deployment
GNSS is still fundamental building block for all location solutions
GPS (including Modernization), Galileo, Glonass, QZSS, Compass / Beidou…
Implementation challenges are crucial
Multiple frequency RF
Internal jamming
Very low power consumption
GNSS innovations
Still extremely important – for both LBS and E-911
Beginning to hit law of diminishing returns
Harsh environment
GNSS denied scenarios
Right sensor mix is the real challenge
PAGE 13
Use All Possible Sources to Deliver Location Experience
Standalone
Network assisted
Modernized GPS
GPS
Cell/Sector
AFLT/MRL
LTE
Cell Based
Techniques
Glonass
Galileo
Compass
QZSS
PAGE 14
Other GNSS
technologies
Unified
Location
Engine
Sensor
Augmentation
Other
Wireless
Radio Signals
MEMS
Inertial Sensors
Other Mobile Radios
Signals (e.g. WiFi, DTV)
Multi-Radio Coexistence: Wireless Wide + Local + Personal
Area Networks (WWAN + WLAN + WPAN)
GPS/GNSS
Location Based Services
Embedded Postion Location
WLAN
WLAN
Wireless VoIP
Bluetooth
Audio Support
Data Transfer
Ultra Wideband
Short Haul
High Bandwidth/Data
NFC
Short Range
Mobile Payment
Broadcast / FM
FLO
DVB-H
ISDB-T
FM and RDS
Consumers Want it All! – Systematic Approach Needed to
Coexistence – at All Levels – Big Challenges – Especially for RF
PAGE 15
Evolution of Position Location on Mobile Devices
IS-801 Publication
1st LBS Launch using gpsOne-enabled devices
1st E911 Launch using gpsOne-enabled Handsets
IS-916
Publication
2000
2001
2002
1st CDMA
Chip With
GPS Ships
SnapTrack
Acquisition
PAGE 16
3300
2003
Modernized
GPS added
to location
standards
AT&T and TMO migrate to A-GPS for
E911 (for dual-mode 2G/3G devices)
2004
2005
2006
2007
2009
Over
500 Million
Users
Over
300 Million
Users
Over
100 Million
Users
1st 3G
WCDMA
Chip Ships
2008
Over
200 Million
Users
Over
400 Million
Users
Location on Mobile Devices in the Future
Health data (blood
pressure, pulse…)
facilitated by GNSS/
sensors
Seamless indoor
tracking of friends/
family and coupon
alerts
Autonomous
driving alerts –
“you are veering
out of your lane”
PAGE 17
Enhanced data through
location and video and
augmented reality
Location-based “indoor ads”
to your phone – “$10 in free
chips to gamble here”!
Indoor navigation
with 1m accuracy,
always on
Summary
Qualcomm’s view: our industry be committed to delivering on a vision of
“Position/Location all-the-time everywhere”!
Maps
PAGE 18
Traffic
Transportation
Schedule
POI/Local Search
Thank you!
PAGE 19
‘09 Snapdragon Powered Smarter Smartphones & Smartbooks
Industry Leading Performance
Powerful superscalar
1GHz Applications Processor CPU
6th generation 600MHz DSP
Always On & Connected
Low power consumption through
custom CPU & DSP cores
Ubiquitous connectivity with
WWAN, Wi-Fi & Bluetooth
Advanced Multimedia & GPS
HD video decode (720p)
High resolution up to WXGA (1280x768) display support
3D graphics with up to 22M Triangles/sec & 133M 3D pixels/sec
High performance multimode GPS – standalone and assisted
Location is a central aspect of the Smartphone mobile user experience
PAGE 20
3G Subscriber Growth
>1 Billion 3G Subscribers Today
Note: *Forecast. Source: 3G Subscriber – Wireless Intelligence, 2/5/09
PAGE 21
Download PDF
Similar pages
Trust Dual Smartphone Wall Charger
Trust Dual Smartphone Wall Charger
DT307GS - DT Research
Teseo-LIV3F Tiny GNSS Module
NMEA message SIM68V SIM68R
TRH-G2
Digitus DA-70218
RXM-GNSS-GM Product Flyer