22 October 2012
Dear Valued Partner,
Re: Launch of Brother’s sleekest, smallest and fastest Inkjet Multi-function Centre MFC-J2510 InkBenefit
Brother is proud to introduce the latest revolutionary inkjet multi-function centre MFC-J2510 InkBenefit in
Singapore. This new inkjet MFC is tailored for personal use, small or home office (SOHO) and small-andmedium-sized businesses (SMBs).
The Brother MFC-J2510 InkBenefit features bold, curved edges, black and white styling and a gloss finish,
giving it an evolutionary appearance with a rich 3.7-inch touchscreen interface. The new model’s
contemporary look and is supported by exceptional functionality, providing users with copy, fax, scan and
print capability in one compact size. It caters for automatic-two-sides printing and can print up to A3 sizes.
The device supports wired and wireless networking and also features both web and mobile connectivity
with a range of cloud printing an scanning features like AirPrint and Google Cloud.
MFC-J2510 InkBenefit feeds and prints documents in a landscape format, rather than a traditional portrait
format. Print speed has also been increased through a new, larger horizontal print head, which features
1,680 nozzles while maintaining high print quality. It is also Brother’s fastest inkjet model with a print
speed of up to 20 monochrome and 18 colour pages per minute (ppm). In addition, MFC-J2510 InkBenefit
is able to utilize Brother’s high yield or super high-yield ink cartridges, which boasts an approximately 600
and 1,200 page yield* respectively. This benefit allows users to enjoy more affordable printing as a result of
lower cost per page.
*Approximate cartridge yield is declared in accordance with ISO/IEC 24711
The MFC-J2510 InkBenefit also showcases Brother’s newest power saving technology, “Low Energy
Standby”, offering the lowest power consumption with approximately 0.04watt power consumption in off
mode (when power is off but the machine is plugged in). To date, it is Brother’s most energy efficient
Inkjet MFC. The “Low Energy Standby” technology will also be the future standard of Brother products.
Please find the specifications and special features of this model in the attached pages.
We are confident that with the unique and strong-selling features together with competitive pricing, the
new inkjet MFC-J2510 InkBenefit will be a draw to consumers. To confirm your purchase orders, please
approach your respective sales person.
We look forward to your continuous support!
Yours sincerely,
Nigel Lee
Country Manager
Annex I
Model Name
MFC-J2510 InkBenefit
Functions (0verview)
Print (Manual Feed: Up to A3, Standard Tray: Up to A4,),
Scan, Copy, Fax, Direct Photo Print, Double-Sided Print,
Wired and Wireless Network
Memory Capacity
128MB
Display
3.7" Wide Touchscreen Colour LCD with slide touch & animation
Wired/Wireless Network
Yes/Yes
Print Speed (Fast Mode)
Up to 35ppm (mono) and 27ppm (colour)
Print Speed (Laser Comparable) ^
Up to 20ppm (mono) and 18ppm (colour)
Print Resolution
Up to 1,200 x 6,000 dpi
Automatic 2-sided Print
Yes (Up to A4)
Borderless Printing
Yes
Ink Save Mode
Yes
Mobile Print
Brother iPrint&Scan, AirPrint, Google Cloud Print
WebConnect
Yes
Copy Speed (Laser Comparable) ^^
Up to 12cpm (mono) and 9cpm (colour)
Copy Resolution
Up to 1,200 x 1,200 dpi (mono and colour)
Double-sided Copy
Yes
N in 1 Copy
Yes (Including ID Card Copy)
Book Copy
Yes: Corrects dark borders and skews when copying books from
the scanner glass
Scan Resolution
Optical: Up to 2,400 x 2,400 dpi
Interpolated: Up to 19,200 x 19,200 dpi
"Scan To" Feature
Image, Optical Character Recognition, Email, File, Media Cards,
USB, FTP, Email Server (Available for download), Network (For
Windows® only)
Fax Speed
33.6 kbps
Fax / Tel Switch
Automatic Recognition of Fax and Telephone Reception
PC-Fax
Sending & Receiving (Receiving is for Windows® only)
Poster Print / Copy
Yes
Enlargement / Reduction Ratio
25% - 400% in 1% increments
Media Card Slots
Yes
Direct USB Print
Yes
Pictbridge
Yes
Paper Input
Up to 150-sheets
Automatic Document Feeder
Up to 20-sheets
Manual Feed Input Only
A3, LGR, LGL, C5 (Individual sheet at a time)
Paper Handling Sizes (Standard Tray)
A4, LTR, EXE, A5, A6, Photo (102x152mm), Index card
(127x203mm), Photo-L (89x127mm), Photo-2L (127x178mm),
Com-10, DL Envelope, Monarch
Annex II
LC563 BK - 600* A4 pages
High-Yield Innobella TM Ink Cartridges
LC563 C/M/Y - 600* A4 pages
Super High-Yield Innobella TM Ink Cartridges
LC567XL BK – 1,200* A4 pages
LC565XL C/M/Y - 1,200* A4 pages
Weight & Dimension (without carton)
480mm (W) x 290mm (D) x 186mm (H), 9.3 kg
Price
S$398 (inclusive of GST)
Warranty
3 years carry-in
^ Based on ISO/IEC 24734. For more information, please refer to www.brother.com/rd/printspeed
^^ Based on ISO/IEC 24735. For more information, please refer to www.brother.com/rd/printspeed
* Approximate cartridge yield is declared in accordance with ISO/IEC 24711
Consumables pricing is as follows:
Black
SRP
Yield
Super High Yield
SG$30.00
1,200
Colour
High Yield
SG$19.00
600
Super High Yield
SG$22.00
1,200
High Yield
SG$15.00
600