For Immediate Release For further information: Jayne Ellis, 02 9281 3933 email@example.com Adhesive PR Laura Hunter, 02 8873 2218 firstname.lastname@example.org Sony Australia Ltd Enjoy a cinematic experience with Sony’s new 4K Ultra HD Blu-ray™ Player, AV Receiver and Atmos® Enabled speaker in the comfort of your living room • • • • Find yourself at the heart of every movie with the new 4K Ultra HD Blu-ray Player that compliments your HDR viewing experience as it supports both HDR formats - HDR10 and Dolby Vision™ 1 4K HDR AV Receiver that completely envelops you in sound with Dolby Atmos® and DTS:X™ support Watch or listen to whatever you want thanks to a broad range of content support for video, music files and streaming services Atmos® Enabled speaker elevates existing home theatre setups to a breathtaking Dolby Atmos cinematic experience with three-dimensional sound and an extraordinary sensation of height Top left and right: UBP-X700 and SS-CSE. Bottom: STR-DH790 SYDNEY, 9 January 2018 – This ultimate 4K HDR set up by Sony will make you feel like you are at the cinema in your own home. The UBP-X700 produces a much wider range of colour, contrast and brightness making the picture much closer to what you see in real life. 1 This feature of UBP-X700 will be made available via firmware update Sony is also proud to extend its already well-established home theatre selection with the new AV Receiver, the STR-DH790. Thanks to 5.1.2 Channel Dolby Atmos and DTS:X support, the receiver delivers a mighty cinematic surround sound that adapts to you and your environment. The SS-CSE Dolby Atmos enabled speakers provide home theatre aficionados with a truly cinematic threedimensional sound experience. The speakers produce an extraordinary sensation of height only found with Dolby Atmos. The optimal engagement of sound will place any cinema viewer in the centre of the action by creating a full audio atmosphere. The speakers provide cinema-worthy surround sound without the hassle of ceiling mounting. The angled design of the SS-CSE up-firing speakers reflect sound off the ceiling to provide a revolutionary multidimensional experience. The result offers compelling sound from above. Pair up the Blu-ray™ Player and AV Receiver The combination of the UBP-X700 and the STR-DH790 produces a new immersive viewing experience with incredible surround sound. Optimising the way the HDR picture is delivered from your player to your TV screen, the UBP-X700 will support HDR10 and Dolby Vision for ground-breaking detail, colour and brightness. The STR-DH790 also has HDR10 and Dolby Vision compatibility. The STR-DH790 supports Dolby Atmos and DTS:X so you can fill the room with realistic surround sound via a 5.1.2 channel set up. Movies and more Watch whatever you fancy as the X700 gives you access to a world of 4K streaming services from Netflix™ to YouTube™. This 4K Ultra HD Blu-ray Player also supports a wide variety of video and music formats including MP4, DSD and FLAC. Easy setup Designed with an average sized living room in mind, the STR-DH790 makes it easy to figure out your speaker setup thanks to its advanced D.C.A.C (Digital Cinema Auto Calibration), an automatic speaker setup system. With the use of a provided plug-in microphone, the advanced D.C.A.C uses a series of test tones to determine the proper speaker levels, based on the detected placement of speakers in relation to the acoustic properties of your room. Aesthetically pleasing design of the SS-CSE speakers The SS-CSE speakers’ compact design allows users to display them according to their entertainment needs as they can be simply placed on top of any floor standing or bookshelf speaker. If mounting is preferred, the speakers can easily be secured to the wall and used as surround speakers. Connectivity bringing sound to life The SS-CSE is the perfect match for the newly announced Sony STR-DH790 7.2ch 4K HDR AV Receiver that supports Dolby Atmos and DTS:X™. For fans of the STR-DN1080 7.2 ch. Dolby Atmos Wi-Fi Network AV Receiver, the SS-CSE speaker pairs seamlessly with the powerhouse receiver to envelop you in a new level of sound performance. The 178mm width x 145mm height (with grill) x 180mm depth (without speaker terminal) SS-CSE features: rich acoustics with a strong MDF cabinet; crisp audio with 10cm full range speaker system including a Mica Reinforced Cellular cone; Maximum Input Power of 100W per channel, and 70Hz-32kHz frequency range. In addition to the STR-DH790, Sony launched today the STR-DH590 which is 4K/HDR and Dolby Vision compatible, and includes the latest format HDR10. The UBP-X700, STR-DH590 and SS-SCE will be available in Australia from April, and the STR-DH790 from June. Pricing TBC. ### About Sony: With a diverse portfolio of businesses across electronics, music, film, interactive games and telecommunications, Sony is uniquely positioned to be the world’s largest technology and entertainment company. Sony Australia Limited is a wholly owned subsidiary of the Sony Corporation of Japan, and a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Committed to producing innovative and quality electronic products, the range includes BRAVIA TVs, Cyber-shot digital cameras, Handycam camcorders, α digital interchangeable lens cameras, Walkman MP3 players, headphones and other audio products, and professional broadcast equipment. For more information on Sony Australia, visit www.sony.com.au. Product Information: For further Sony product information or stockist details, readers can contact Sony Australia on 1300 720 071 or visit www.sony.com.au. For all trade and commercial enquiries, readers can contact the Directed Electronics Australia Team on 03 8331 4800 or email email@example.com. Images: Product images can be downloaded from the Sony Australia Flickr site http://www.flickr.com/photos/sonyaustralia/sets. For assistance, please contact the Sony team at Adhesive PR at firstname.lastname@example.org Social Media: Stay up-to-date with Sony Australia competitions, events, product reviews and videos via Facebook www.facebook.com/sonyaustralia, Instagram www.instagram.com/sonyaustralia and YouTube www.youtube.com/sonyaustralia.