Accelerated Print Technology: Twice the Speed &

Accelerated Print
Technology: Twice
the Speed & Half
the Cost
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Dare You.
have been able to conform the capabilities into
smaller-scaled devices, maintaining the same quality
and reliability in a smaller, desk-top package.
Twice the speed at half the cost. Who couldn’t get
behind that, especially when it comes to printers?
Toss in the capabilities of commercial devices
packaged and priced in a desktop printer for small to
mid-sized businesses. Pretty sweet. If you’re thinking
of upgrading existing equipment or expanding your
fleet, you may want to consider the new HP Officejet
Pro X Series, utilizing breakthrough HP PageWide
Technology.
The key elements of the HP PageWide Technology:
Commercial Technologies for
Small-team Applications
Developed five years ago, HP PageWide Technology
creates high print quality with long-term reliability.
But up until recently, it was reserved for HP
commercial-grade
printers, typically
ITSAVVY’S
found in the highSAVVYPRINT®
end, multi-million
CLIENTS CAN CREATE
dollar systems.
COMMERCIALAfter monitoring
GRADE COLOR
the nuances of the
DOCUMENTS WITH A
technology, HP
MANAGEABLE COST.
product engineers
•A page-wide array of 42,240 nozzles that produce
ink drops with uniform drop weight, speed and
trajectory
•1,200 nozzles-per-inch native resolution for
consistently high print quality
•HP Pigment Inks that provide controlled ink-topaper interactions; high color saturation; dark,
sharp and crisp text; and rapid drying
•Precise control of paper motion for dependable
print quality and reliable operation
•Automatic nozzle health sensing, active and passive
nozzle substitution, and automatic printhead
servicing for added dependable print quality
This technology delivers a lightning-fast print speed,
up to 70 pages per minute in general office quality
mode, with cost-per-page savings of up to 50% vs.
other color laser printers1. And it’s now affordable
for the average business. So without a large capital
investment, ITsavvy’s savvyPrint® clients can
create commercial-grade color documents with a
manageable cost.
Cross-section of
paper transport
system
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A C C E L E R AT E D P R I N T T E C H N O L O GY: T W I C E T H E S P E E D & H A L F T H E C O S T
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Efficiency and Quality
We’ve all picked up a printed sheet fresh out of the
chute that feels laden with ink and needs to be set
aside to avoid smearing. Once dry, the paper fibers
have been so saturated that clear definition is lost. The
process not only produces an inferior product, it also
wastes ink.
The holy grail of printing is deep rich color with crisp
lines and clean text, something that you would expect
from commercial grade printers. To accomplish this,
colorant must remain at or very near the paper surface.
Colorant that moves across the surface too quickly
or unevenly, or penetrates the paper too deeply, will
smear or blur. Large, expensive printers overcome
this with precision that costs in the millions of dollars.
Now HP PageWide Technology brings this highquality commercial performance to the general office
environment with cost-per-page savings.
A Sustainable Option
Part of this savings comes from the device’s rigorous
cartridge performance. Its nozzles resist clogging,
creating an efficient and evenly-printed document
without saturating the paper with pigment. “As
opposed to typical small business laser jet printers
that might yield only a few hundred pages per
cartridge, the HP PageWide Technology yields 9,200
black and white pages per cartridge and 6,600 pages
WITH THIS PRODUCT, PRINTING
RESULTS WILL BE A LOT FASTER,
SAVING TIME ESPECIALLY WHEN
PRINTING MULTI-PAGE DOCUMENTS.
for color cartridges,” according to Perry S. Ralph,
Officejet Business Development Lead at Hewlett
Packard. “We’ve spent considerable research to
reduce ink waste.” As an ENERGY STAR® qualified
device, the HP Pro X Series helps save companies
additional money and resources. “A key value for
a lot of customers also is time,” Perry adds. “With
this product, printing results will be a lot faster,
saving time especially when printing multi-page
documents.”
Optimal Situations
While the HP Officejet Pro X Series will appeal to a
variety of companies, it is ideally suited for small
teams of three to 15 users. Maybe you are a small
business with a shared printing environment or a
mid-sized company with a small department that
requires commercial grade printing (think marketing
or advertising). This device is perfect for you. Or
maybe you operate regional branch offices. This
device works well in an IT-managed environment
where there are offices in multiple locations, making
it ideal for companies in the insurance, financial or
legal industries. And the great thing about the HP
Officejet Pro X Series printers is that they work within
existing environments. If you have HP print drivers
installed in your IT department, this device will fit
right in.
However HP’s Perry Ralph cautions that the device
isn’t for everyone. “There are optimal candidates,
primarily those with three to 15 users sharing one
printer, and with output of 2,000 to 4,000 pages per
month. For environments that fall outside of those
numbers, we’ve got other products that will better
suit them.”
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A C C E L E R AT E D P R I N T T E C H N O L O GY: T W I C E T H E S P E E D & H A L F T H E C O S T
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Size Up Your Needs
Of course purchasing a printer can be a premium
investment for a lot of companies. If you are
considering the investment, it’s important that you
understand your needs. It may be surprising to learn
that many businesses have printers that are out of
scale with their usage. Says HP’s Perry Ralph, “I would
say that most companies don’t have any knowledge of
their printing needs or even how many pages they are
printing per month.” Ditto for how much they spend
on supplies or maintenance.
Because of this lack of insight, it’s not unusual for
companies to purchase devices that are overkill for the
moderate daily printing work they actually perform.
On the flip side there are small businesses that have
been making do with inefficient printers designed for
the home office. Companies with out-of-scale devices
may see cost savings by downsizing or upsizing.
Particularly if you are flying through cartridges, it
might be time to scale up to a more rigorous machine.
Customized Assessments
Yet, in the case of printers, bigger isn’t necessarily
better. And unless you know how your company
actually needs and uses printing capabilities,
you won’t know which printer is optimal. Buying
something that is too big can be a wasted investment.
Purchasing something that is too small will wear out
the device too quickly.
we’ll sit down with you to explain the numbers and
help you make an intelligent decision about printer
purchases.
The savvyPrint® Plan
Once you’ve selected a device, we’ll oversee the
purchase and installation of your new equipment to
make sure everything is in good working order. Then
we can set up a maintenance plan to take that day-today burden off of your shoulders. We’ll monitor your
ink and paper supplies, place orders when stock gets
low, perform routine maintenance and make house
calls when repairs are needed.
Adds Rob Ince, ITsavvy’s Director of Managed Print
Services, “The savvyPrint® plan is all about cost
visibility and containment. We won’t pitch clients
with a larger, expensive printer when a smaller, costeffective printer is more appropriate. That’s because
improving printing capability is only part of the story.
We also help clients rein in capital expenditures and
reduce monthly operating costs.”
WE ALSO HELP
CLIENTS REIN
IN CAPITAL
EXPENDITURES AND
REDUCE MONTHLY
OPERATING COSTS.
And that’s what we
particularly like about
the HP Officejet
Pro X Series. It hits
home with ITsavvy’s
philosophy of aligning
the right product with
the environment.
That’s where ITsavvy comes in. Our savvyPrint®
experts will measure your actual printing usage for
each device in your fleet and make predictions about
trends going forward as well. We’ll assess the types of
printing you perform, be it quick one-off documents,
four-color proofs or 100-page legal briefs. Then
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A C C E L E R AT E D P R I N T T E C H N O L O GY: T W I C E T H E S P E E D & H A L F T H E C O S T
ITsavvy.com
Test Drive a Printer
Of course the HP name has a longstanding reputation
for reliability and performance. But what if you have
experience with another manufacturer and you are
hesitant to include an HP device in the mix? The
people at HP are so confident in their product that
they invite customers to demo their devices for 30
days through their “dare and compare” campaign.
ITsavvy facilitates these demos for our customers.
When the trial period is up, users can return the device
at no cost if they aren’t satisfied with the results. But
HP’s dare and compare campaign has been met with
tremendous success.
THE PEOPLE AT HP ARE SO CONFIDENT
IN THEIR PRODUCT THAT THEY INVITE
CUSTOMERS TO DEMO THEIR DEVICES
FOR 30 DAYS THROUGH THEIR
“DARE AND COMPARE” CAMPAIGN.
1
Cost per page claim is based on the majority of color laser MFPs <$1000 USD MSRP and
color laser printers <$800 USD MSRP as of March 2012. See HP PageWide Technology:
Breakthrough Speed, Professional Quality technical white paper (August 2012). hp.com/go/
getconnected
Says HP’s Perry, “Our experience so far is that once
customers get the product in their environment,
once they experience the performance, once they
understand the cost benefits of the technology, they
are sold.”
Find out more
To schedule a test drive, contact an
ITsavvy Client Executive today:
855.ITsavvy or info@ITsavvy.com.
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This white paper is for informational purposes only.
The ITsavvy marks are trademarks of B2B Industries LLC.
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