Canon 0570C005AA Specification

Canon 0570C005AA Specification
【For Immediate Release】
11 May, 2015
Canon New EF 50mm f/1.8 STM Full-Frame Standard Lens
Raise the bar for affordable fast standard lens
Canon is proud to announce the new EF 50mm f/1.8 STM full-frame standard lens, offers higher image quality and performance than its predecessor, is the must-have
affordable fast lens for entry and amateur users alike. Canon launched its firstgeneration EF 50mm f/1.8 lens in 1987 and the successor model EF 50mm f/1.8 II in
1990, which has become the most popular EF lens. The new EF 50mm f/1.8 STM is
an evolved model with performance refined to a new level. Its 50mm standard focal
length and f/1.8 large aperture along with a new 7-blade circular diaphragm produces
impressive background bokeh for beautiful portraits and everyday shooting. High
image quality with minimized ghosting and flare can be ensured with the adoption of
lens coating optimized for digital era. Coupled with a newly employed Stepping Motor
(STM) for quiet and smooth continuous AF and metallic lens mount for enhanced
durability, the lens is highly mobile and versatile for everyday shooting.
Refined quality of large f/1.8 aperture for stunning portraits
The EF 50mm f/1.8 STM features a classic, compact 6 elements in 5 groups optical
design to ensure high image quality and natural expressiveness throughout the entire
focusing range. Its f/1.8 large aperture can produce significant background blur effect,
coupled with a new 7-blade circular aperture for smooth bokeh, beautiful and
stunning portraits and close-up shots can be achieved. The large aperture can also
allow for a faster shutter speed for easy capture of fast-moving subjects even in lowlight environment.
Designed for full-frame EOS cameras, the angle of view of 50mm focal length offers
a natural perspective similar to that of the human eyes and is good for portraits,
snapshots and documentary shooting. When used on APS-C EOS cameras, the lens
angle of view is equivalent to that of 80mm on full frame camera, which is said to be
the best angle of view for portraits, making this lens a perfect entry portrait lens.
High quality, versatile and durable 50mm lens with reduced ghosting and flare
To ensure high image quality, the EF 50mm f/1.8 STM adopts lens coating optimized
for digital era to minimize ghosting and flare and ensure excellent color balance. New
mechanical constructions, such as flare-cut structure, have also been added to
further suppress the occurrence of ghosting and flare to a minimum. An optional
Lens Hood ES-68 can also be attached to enhance flare resistance. High durability is
also guaranteed with the adoption of a new metallic lens mount and an improved
exterior finishing similar to high-end lenses.
Benefited from the improved 0.35m minimum focusing distance and 0.21x maximum
magnification, the EF 50mm f/1.8 STM offers added flexibility for users to get closer
to the subject and create better close-up shots from a new perspective. Measuring a
mere 39.3mm in length and weighing only 160g, it makes handheld close-up
shooting easier and is the perfect walk around lens for everyday shooting.
Stepping Motor (STM) to realize excellent AF for stills and smooth, quiet
focusing for movies
The EF 50mm f/1.8 STM newly employs a Gear type Stepping Motor (STM) in its AF
system for reduced lens size and quiet and fast focusing. Near-silent STM focusing
locks on quickly when shooting still images and even in Live View mode1. With the
support of full time manual focus, users can adjust the focus anytime as desired even
when AF is engaged. When shooting movies, STM focusing supports quiet and
smooth Movie Servo AF1 for easy creation of professional focus transitions.
The new Canon EF 50mm f/1.8 STM full-frame standard lens will be available for
sale in Hong Kong in late May and the suggested retail price is HK$1,080.
Accessories for EF 50mm f/1.8 STM and suggested retail prices are as follows:
Model
49mm Protect Filter
Lens Hood ES-68
Lens Cap E-49
Lens Dust Cap E
Extension Tube EF 12 II
Extension Tube EF 25 II
Lens Case LP1014
1
Suggested Retail Price
HK$300
HK$180
HK$40
HK$20
HK$590
HK$1,200
HK$170
Applicable to EOS 7D Mark II / EOS 70D / EOS 760D / EOS 750D / EOS 700D / EOS 650D / EOS
th
100D / EOS M3, EOS M2 or EOS M with Mount Adapter EF-EOS M (as of 30 Apr 2015)
EF 50mm f/1.8 STM Specification
Angle of View (diagonal)
46°
Lens Construction
6 elements in 5 groups
No. of Diaphragm Blades
7 (circular aperture)
Minimum Aperture
f/22
Closest Focusing Distance (m)
0.35m
Maximum Magnification (x)
0.21x
AF Actuator
Gear-type Stepping Motor (STM)
Full-time Manual Focus
Supported
Filter Diameter (mm)
49mm
Length x Diameter (mm)
39.3 x 69.2 mm
Weight (g)
Approx. 160g
Accessories
Maximum Magnification with Extension
0.45x - 0.24x
Tube EF 12 II
Maximum Magnification with Extension
Tube EF 25 II
0.74x - 0.53x
Lens Hood
ES-68
Lens Cap
E-49
Lens Dust Cap
Lens Dust Cap E
Lens Case
LP1014
All data is based on Canon's standard testing methods. Subject to change without prior notice.
About Canon Hongkong Company Limited
Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor,
Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter
camera “Kwanon” in 1934. Canon Inc. eventually expanded into the photocopying and
printing industries, launching Japan's first plain-paper copier NP-110 in 1970 and the world's
first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth
experience in digital imaging product manufacturing, and research and development. It is a
leader in the development of innovative products and holds the most technology patents in
the imaging industry. Canon Inc. also makes a significant contribution to the promotion of
photography. Today, Canon Inc. has a strong global presence and is one of the most
important market players in the imaging, office and industrial product categories. As of 31
December 2014, Canon's global revenue was US$30.8 billion.
One of the company’s first offices in Asia, Canon Hongkong Co., Ltd. (CHK) was established
in 1971. It is responsible for the sales, marketing and after-sales services for all Canon
product lines in Hong Kong SAR, Macau SAR, Taiwan, the Philippines and Mongolia. CHK
adheres to Canon’s corporate philosophy of “kyosei”, which encourages the company and its
staff to participate in social, charitable and environmental activities in the community. CHK
implements internationally-recognized management systems and has achieved ISO
9001:2008, ISO 14001:2004 and OHSAS 18001:2007 certification. For more information
about Canon Hongkong, please visit our website: www.canon.com.hk.
####
This press release is distributed by Canon Hongkong Company Limited - Domestic Consumer
Imaging and Information Group.
This press release can be downloaded at
http://www.canon.com.hk/en/corporate/press_release/index.do
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