easy-to-use internet marketing guidebook

easy-to-use internet marketing guidebook
EASY-TO-USE INTERNET MARKETING GUIDEBOOK
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EASY-TO-USE INTERNET MARKETING GUIDEBOOK
EASY-TO-USE INTERNET MARKETING GUIDEBOOK
Table of Contents
Table of Contents
Table of Contents
- WAYS TO DO ARTICLE OUTSOURCING
- *ARTICLE MARKETING STRATEGIES
- *GUIDELINES FOR SEARCH ENGINES WITH ARTICLE MARKETING
- HOW PAID ONLINE ADVERTISING WORKS
- TYPES OF PAID ADVERTISING
- SOCIAL MEDIA MARKETING
- *MAKE YOUR SOCIAL MEDIA TRAFFIC INTO LEADS BY OPTIMIZING YOUR BLOG
- VIDEO MARKETING
- HOW TO DO VIDEO MARKETING
- *USE GOOGLE VIDEO SITEMAP
WEBSITE EFFECTIVENESS
- WHAT MAKES A WEBSITE EFFECTIVE?
- HOW TO ASSESS WEBSITE EFFECTIVENESS
- WEBSITE METRICS
- WEBSITE EFFECTIVENESS FOR SALE CONVERSION
- *3 IMPORTANT VALUES
- *20-80
- BENEFITS OF 20-80
- HOW TO 20-80 YOUR SITE
- WHAT COULD BE PART OF THE 20% ON A WEBSITE
- WHAT IS WEBSITE EVALUATION
- WEBSITE PERFORMANCE EVALUATION
- *USE THIS TOOL TO EVALUATE A PAGE
HOW TO GET LEADS
TRAFFIC GENERATION
- TRAFFIC GENERATION
- TRAFFIC GENERATION CONSISTS OF
- RIGHT WAY TO GET TRAFFIC
- FREE MEANS TO GET TRAFFIC
- SEARCH ENGINE OPTIMIZATION
- WAYS TO INCREASE YOUR SEO
- HOW TO SEO YOUR SITE
- *HOW TO FIND KEYWORDS: GOOGLE ADWORDS
- *AVAILABLE SEARCH ENGINES
- ARTICLE MARKETING
- WHY DO ARTICLE MARKETING
- PROBLEMS WITH ARTICLE MARKETING
- GENERAL ARTICLE SUBMISSION GUIDELINES
- ARTICLE DIRECTORIES
- PARTS OF ARTICLE DIRECTORY SUBMISSION FORM (pic)
- MOST POPULAR DIRECTORIES
- OUTSOURCING FOR ARTICLE MARKETING AND ITS BENEFITS
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- WHAT IS A SALES LEAD
- EFFECTIVE WAYS TO GET LEADS
- HOW TO MAKE YOUR SITE READY TO GET LEADS
- *WAYS TO CONVERT WARM TO HOT LEADS
- DIFFERENT KINDS OF OFFLINE LEADS
- DIFFERENT KINDS OF ONLINE LEADS
- *HOW TO GET MORE LEADS
- WHY USE SOCIAL MEDIA TO GENERATE LEADS
- 5 C’s TO SOCIAL MEDIA EXCELLENCE
- 7 METHODS TO INCREASE LEADS THROUGH SOCIAL MEDIA
- *3 WAYS TO MAKE SOCIAL CONTACT
- HOW FORMS AFFECT LEADS
- HOW TO USE TWITTER TO GENERATE LEADS
- WHAT TO TWEET
- HOW TO USE FACEBOOK TO GENERATE LEADS
CONTACT MANAGEMENT
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- CONTACT MANAGEMENT SYSTEM
- TYPES OF INFORMATION TO COLLECT
- TOP CONTACT MANAGEMENT SYSTEMS (pic)
- LIFE CYCLE MARKETING
- LIFE CYCLE MARKETING STEPS
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EASY-TO-USE INTERNET MARKETING GUIDEBOOK
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Table of Contents
WEBSITE EFFECTIVENESS
- *HOLIDAY MARKETING STRATEGY
E-MAIL MARKETING
- EMAIL MARKETING
- ADVANTAGES OF EMAIL MARKETING
- DISADVANTAGES OF EMAIL MARKETING
- CRITERIA FOR A GOOD EMAIL MARKETING SERVICE
- TOP 10 BEST EMAIL MARKETING SERVICES
- *3 KEYS TO EFFECTIVE EMAIL MARKETING
- *TIPS ON EMAIL MARKETING
- SPAM LAWS
WEBSITE
EFFECTIVENESS
GLOSSARY OF TERMS IN ALPHABETICAL ORDER
WHAT MAKES A WEBSITE EFFECTIVE?
1. Precise Information
• The objective of your site should be clearly obvious to the user
• Target market is well-catered
• Call-to-action is obvious and unmistaken as something else
• Build trust among users by putting your information on the site
• New content should be available on a regular basis
• Avoid including irrelevant content
2. Brand Consistency & Good Design
• Consistent layout, color scheme, and style of design for all the pages in the site
• The site layout should reflect the brand’s theme to make users easily recognize the brand’s feel and ambience
• Good design follows a clean and professional look with no typos or grammatical errors
3. Easy Navigation
• Easy navigation to each section of the site where vital information for the user can be reached within 3 clicks
• Forms should ask only the most relevant questions and should auto-populate for second or repeating visitors
• Make sure all links are working
4. Transaction Capabilities
• New customers can make successful purchases in the site
• An easy-to-use and trustable shopping cart
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WEBSITE EFFECTIVENESS
WEBSITE EFFECTIVENESS
Do they coincide or are there gaps?
5. Search Engine Optimization
• Identify steps that worked and that didn’t, use them to your advantage
• The site should be submitted and indexed by search engine directories especially on Google
• Page titles, keywords, meta-tags, categories, anchor text, especially graphic-based designs, should be text-based
4. Remedy the Gaps
and well encoded into the design
• Sitemap should link to all pages in the site for indexing
• What is the monetary impact of each gap?
• Develop the incoming/outgoing links needed for search engine rankings
• Perform cost/benefit analysis (Build vs. Buy, In-house vs. Outsource)
• What site changes and other strategies should be implemented to remedy the gaps?
6. Website Analytics
5. Implement Plan
• To help evaluate a site’s effectiveness
HOW TO ASSESS WEBSITE EFFECTIVENESS
6. Measure Results
• Document the plan implementation
1. Assess Business Objectives
• What are your business and marketing objectives for the site?
• Analyze and perform calculations again
• You can gauge on how well you’ve performed for each one of them by going through your metrics and log files
• Compare results to previous ones and against benchmarks and objectives
such as:
Total site visitors
WEBSITE METRICS
Visitors per day
Target marketing, a good site design, the content of your site and ultimately what your site is really offering plus other
Incomplete downloads and file requests
advantages you can come up with over your competition are factors that increase or decrease the success of your site.
Repeat visits
Your metrics can help you identify which part of your sales strategy needs more work or is doing a great job.
Most popular pages
Site entry pages
1. Leads
Search engine phrases
2. Conversions
Site errors
3. Subscribers
Number of site inquiries or leads
4. Returning Visitors
Conversion rates
5. Page views per Visit
Purchase amount per customer
6. Time on Page and Time on Site
Most/least popular purchase items
7. Bounce Rate
Number of calls to help desks/tech support/customer service
WEBSITE EFFECTIVENESS FOR SALE CONVERSION
1. Conversion Process
2. Analyze and Set Benchmarks
• Analyze recorded data of a time period
Make the conversion process as easy as possible for the user. Remove any unnecessary elements that would just
• Do calculations for benchmarking while documenting all necessary data
make the process confusing.
2. Home Page
3. Application of Results
• Identify trends
Home page content should pertain to key user goals such as shopping and self-service which should be something
• Test out analyzed data and calculations together with the identified trends
they can do immediately upon arriving at the site.
• How is the relationship between business and marketing objectives to the set benchmark and the final results?
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WEBSITE EFFECTIVENESS
How to 20-80 Your Site
3. Key Buttons
Adjust location and appearance of key buttons to increase click-through rates including the best possible combina-
1. Figure out the 20% that really matters in your site which includes your business objectives.
tions of wording, placement, color and design.
2. Sum up the rest of what makes up the 80% that supports the main objectives of the site.
3. Based on the 80%, toss out what are clearly distracting and unnecessary elements of your site.
4. Test it out to see if any changes are effective.
TIP #1 – 3 Important Sales Attitude
5. Manage the remaining 20% and so to speak let each element shine.
1. Believe in your value. If you’re confident about what you are offering, it will show in your site and the
visitor will most likely recognize it and once convinced, will be choosing you over others as well.
What Could Be Part of the 20% on a Website:
• Simple value statement
2. Business is also about service. You are gaining profit because your client feels like they can benefit
the most out of your product so always focus on your client’s end, and not on what you want for them.
• Clean call-to-action button
• Clear media credibility indicators
Customers know best.
WHAT IS WEBSITE EVALUATION
3. Be confident but not arrogant. Believe in your product but arrogance can also be easily picked up by
people, which of course is not something most people appreciate.
How well is your site doing? Site evaluation is an ongoing process that involves the collection of performance data to
see if the site objectives are still being met, then analyzing and evaluating those data.
• Self-belief is having the confidence and belief that you are capable to successfully accomplish a task.
• Arrogance is being confident but at the same time rubbing in on people’s faces that you are better and
has a tendency to be superior over them.
WEBSITE PERFORMANCE EVALUATION
1. Site Load Speed
Is the loading time of your site something that adds to your site features or is it loading too slowly because of other
factors that make it look nicer but affects its loading time?
Tip #2 – 20-80
Be wise in all of your investments, and what that includes is the effort you put in on a daily basis. 20-80
is about focusing on the 20% that will bring you 80% of the results, this entails to everything about your
business from getting your leads, to marketing and promotions, to your website. You’ll not only have a
2. Focal Points
Having the wrong element of your site as the focal point can distract people from the item you want them to take
action on, so pay careful attention.
simpler site that’ll convert better, but you’ll have less work in developing and managing it since there’ll be
3. Visual Appeal
fewer elements to think about.
It is vital to keep your site simple and straightforward but having elements that would make it visually good, could
also be a reason for them to trust and choose you over others.
Benefits of 20-80
4. Color Schemes
• Your visitors deal with a very precise site that is less confusing and is essentially what they just need
You could only get so far with your site, you can’t personally talk to each one of your site visitors but a good color
• With less distraction they can understand the objective of your site faster and respond to your call-to-action
scheme can evoke certain feelings that would make them feel welcome or interested to your site.
• Faster page loading
• What’s left on the site will be of high quality and performance because there are lesser elements to work with and
manage
5. Website Usability
You can discover visitor behavior on how they ingest knowledge and go through your site with the use of a Heat-
• Higher conversion rate: more subscribers, opt-ins, members, customers
map. Avoid jargons or complicated words that would make the site less friendly and usable.
• You’re only dealing with the 20% that actually matters
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6. Exclude Competition
One way to exclude competition is by narrowing down as much as you could the niche of your products so you can
become the expert in that aspect of the product. Also, study your competition, by doing so you will be aware of
your competition’s weaknesses. When you compare it from your own how does it do?
Tip #3 – Use This Tool To Evaluate A Page
TRAFFIC
GENERATION
http://21cif.com/tools/evaluate/
WHAT IS TRAFFIC GENERATION
Traffic Generation is a combination of your online strategies that in making your online business a success. There
should be a complementary relationship among these aspects to always get a good amount of traffic to your site.
TRAFFIC GENERATION GENERALLY CONSISTS OF:
1. Article Marketing
2. Lead Generation
3. Paid Advertisement
4. Blogging
5. Social Marketing
6. Forum Marketing
RIGHT WAY TO GET TRAFFIC
It should depend on the product or service you are offering. If you want to do a full scope of doing everything possible
to generate traffic, it will take a lot of your time which could get very tedious and not to mention expensive. It would
be better than to just do what you think you might enjoy but at the same time it should be effective cost-wise as well
as the relevancy to your products.
Once you get an idea on which kind of task you would like to perform among the traffic generation strategies, it’s a
great way to just enjoy what you’re doing and easy enough to let out a piece of your personality into the business.
Then last of all, don’t forget to connect one piece from the other to get more bang for your back, in this way, you will
better establish your expertise and it would be easier for search engines to crawl and see you from the entire internet
world.
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TRAFFIC GENERATION
FREE MEANS TO GET TRAFFIC
Off-Page SEO
1. Article Marketing
• Twitter, Facebook, and other Social Media sites
• YouTube or any of the other video websites
Try to add new content on a regular basis so search engine crawlers will know that your site is very active and they
• UsFreeAds, CraigsList, online forums that are related to your products
can have good reason to rank it even higher. What could also help is writing content that has keywords or phrases
• Free blogging platforms like Blogger or WordPress
frequently searched by end users themselves.
• Make keyword-targeted Articles including Press Releases and submit them to free article directories or submission
2. Back-linking
sites like EzineArticles
Cross link to other relevant sites in a form of comment or response could help you become more visible among
SEARCH ENGINE OPTIMIZATION (SEO)
search engines. Consequently cross linking among the pages in your site could improve the visibility of those im-
This involves the HTML coding itself into making it more visible for search engines. It uses targeted keywords that
portant pages.
end users will use to get the information they want. When the site shows up in the organic search result which is the
natural way, the site has been indexed well into the search engine. There is also the paid way where websites’ can get
3. Social Media
a better coverage for their site and can even target specific markets. It targets different kinds of searches including
Social media helps in the delegation of information. Some people discover a site through others within their social
images, news, videos, and many others.
network.
HOW TO SEO YOUR SITE
WAYS TO INCREASE YOUR SEO
1. Every page on your site must have a unique HTML title tag, meta keywords tag, and meta description tag. Follow
On-Page SEO
W3C recommendations for HTML document structure.
1. Meta Tags
It should contain your targeted keywords which should be used all through-out the design of your site such as in
2. Feature your keyword phrase prominently by including it in headers and making it bold or italics.
the ‘title’ tag, meta description, etc. to improve the relevancy of a site’s search listings.
3. Use text navigation on your site, and use the keyword phrases you have selected as the links. If you cannot use
2. Speed
Make the experience of your site visitors memorable by giving them an easy time when loading up pages.
text navigation, include footer on every page using text links.
4. Build a text site map, and link to it from every page of your site.
3. Keywords
Vital aspect if you want to succeed with the organic search results. The more you use targeted keywords in your
content and product descriptions the easier for potential clients to find your site in search engines.
5. Organize your navigation according to the importance of your keyword phrases. If you break your site into many
pages, link to the most important pages from every page of your site, and link to the other pages from section
header pages and the site map.
4. Sitemap
Create a sitemap so all the pages and following new content can be indexed on search engines like Google for it to
6. Establish your site by submitting to the major directories. Then build your link popularity by submitting to web
be found on search queries.
directories, search engines, and requesting links from related websites.
5. Web Analytics
A great tool for evaluating the performance of your site, it will monitor its progress by checking your site’s log on
what site visitors have been doing, how they got to your site, and many others.
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How does this happen? Anyone who happens to read that article will always find a link back to your site to get
more information.
Tip #4 – How To Find Keywords: Google Adwords
1. Type in the keyword for which you are targeting for on the input box.
2. Traffic Generation
2. A list comes up with all the related keywords.
Through your articles many people come across the links on them. An even compelling article would cause them to
3. Utilize the Advanced Search tool to optimize targeted keywords.
click those links and end up visiting your sites or blogs.
3. List Building
Your articles are a great way to do follow ups with potential clients to give them information they can use and at
the same time a convincing element to try out your products or services.
Tip #5 – Available Search Engines
4. Niche Writing
1.
AllTheWeb.com
10. Froogle
18. MSN
By sending out information on what you know such as tips and how-to’s, you are becoming an expert and making
2.
AltaVista
11. Gimpsy
19. Netscape
out a reputation for yourself within that particular niche.
3.
AOL
12. Google
20. Open Directory (DMOZ)
4.
Ask.com
13. HotBot
21. Overture
5.
Ask Jeeves
14. Inktomi
22. Teoma
By talking about your field of expertise, you are in a way promoting products that you have tried and tested and
6.
Direct Hit
15. iWon
23. WebCrawler
that worked, at the same time it becomes a great tool to show the advantages and features of your own products,
7.
DogPile
15. JoeAnt
24. Yahoo!
giving out information about them compared to others within its industry.
8.
Enhance
16. LookSmart
25. Zeal
9.
Excite
17. Lycos
5. Product Creation
6. Other Forms of Written Media
It may come in as a PDF file that you can give away to your subscribers/visitors. That can bring about fresh traffic
once they’ve decided to share it with others.
ARTICLE MARKETING
This is one of the easiest and economical way to advertise and promote your site in order to get more traffic. What’s
7. Search Engine Optimization
more is that it gives people an idea of what you are offering based on what they’ve read so the traffic that comes in is
Major search engines place importance to the value of incoming links, so as more and more of your articles that
already targeted?
back links to your site appear on other websites your incoming links increase and so does what these search engines think of you, thereby increasing your rank in search engine results.
Article marketing can range from 300 or 400 words to thousands in one article. These articles are made available for
publication and free distribution all over the net. The better you can share your tips and ideas on your marketed niche
the more you become an expert in your industry.
WHY DO ARTICLE MARKETING
1. Online Visibility
Getting your articles on the Article Directories and then on the various Social Marketing platforms, creates a massive web presence which would lead to other publishers and website owners adding your post to their blogs and
sites that can generate even a lot more web site visitors for you.
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PROBLEMS WITH ARTICLE MARKETING
PARTS OF ARTICLE DIRECTORY SUBMISSION FORMS
1. The guidelines for article submission sites can be different from site to site. Failure to fit all requirements means
they will not be able to publish your article.
The article’s category
The title text field
The summary or abstract textbox
2. It can get tedious and time consuming. There are many automated article submitters but there are also hundreds of article submission sites available.
The article textbox for the body of the article
The keyword association textbox for your targeted keywords in that article
The resource and signature field
3. Not all article submission sites are free; the best ones require a fee.
MOST POPULAR DIRECTORIES
GENERAL ARTICLE SUBMISSION GUIDELINES
• www.ezinearticles.com
1. The topic of the article should be relevant to the site you are submitting with the right amount of keywords that
it is targeting to.
• www.goarticles.com
• www.articlebase.com
• www.articlecity.com
2. One way to really get it published is that it should be interesting and has useful information, something that
could answer a query or a problem. Merely promotional stuff might get declined.
• www.articledashboard.com
• www.ideamarketers.com
• www.isnare.com
3. Plagiarism is not tolerated, some even let it go through anti-plagiarism programs first like Copyscape to check.
• www.searchwarp.com
• www.selfgrowth.com
4. Follow the article structure carefully; one misstep on it could easily be the reason for the decline. These are ele-
OUTSOURCING FOR ARTICLE MARKETING AND ITS BENEFITS
ments like the number of words, spelling, grammar, etc.
• You can have people that can offer business perspectives that are outside the company’s culture
5. Duplicate content might be something an article submission site also won’t be allowing such as multiple submissions of the same article or using different titles with just slight changes on the body of the article.
• You can also have access to experts within the marketing fields while just on a contractual or on “as needed” basis.
• You can have great control over how much you intend to spend for article outsourcing.
6. The credit will be given due to you, which is why you would be required to submit a short autobiography for your
WAYS TO DO ARTICLE OUTSOURCING
resource box along with the article.
1. Determine exactly what kind of help you need and what you want to achieve through article marketing, weigh it
ARTICLE DIRECTORIES
down with how much you can afford.
They are like database systems with different niches and categories that benefits both writers or websites and end
2. List down the topics you want to write about include the number of words that you have in mind for each article.
users that are looking for specific information. The bigger the directory the more chances of getting more traffic al-
3. Indicate the SEO techniques that you want to be used.
though it is not a good idea to send too many articles in one directory within a short period of time because this can
4. How much time you give for the project.
be considered as spamming.
You can focus on 2 types of article directories the first one being the top article directory sites and the other those that
cater to your targeted niche. There are different kinds of directories, eBay is an example of a directory that is more of
a medium for sellers and buyers.
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• Text link ads
Tip #6 – Article Marketing Strategies
• Takeover ads (an ad that appears over the entire screen before the visitor has a chance to visit a website page)
1. When you want to go down the path of article marketing, make sure it would really count by writing high
SOCIAL MEDIA MARKETING
quality articles so they can also be accepted to high ranking Article Directories.
1. Do not only promote but solve your followers’ problems, interact and establish a relationship with them. Ask
them for suggestions and how else you could help them through your products or services.
2. The more articles you submit the more back links and exposure you will get.
2. Have a relationship with high-ranking sites to get back links from those authority sites which Google has high
value for.
Tip #7 – Guidelines for Search Engines On Article Marketing
3. Friends and family usually give more credit to those people that they trust so once your followers recommend
1. Submitting the same content in search engines is a waste of time since they filter duplicate content from
you to them, it has a bigger chance of being noticed.
appearing multiple times in a search.
4. By giving away useful free content or other promotions, people will search you out for other things you might be
2. Limit your keyword density to up to 2-3% since this is generally what is acceptable, beyond it could
offering that they would need.
already be grounds for penalty.
HOW PAID ONLINE ADVERTISING WORKS
You pay by the amount of times your ad has been clicked. Usually the amount that you pay is based on the popularity
of that keyword as well as the location of where the ad appeared on the page. The exact amount of course depends
on the ad publisher and perhaps also on the niche you are advertising about.
Its greatest advantage is the kinds of people and market you are able to reach. The entire marketable society is nar-
Tip #8 – Make Your Social Media Traffic Into Leads By Optimizing Your
Blog
1. Have an Email Blog Subscription
This allows you to keep your subscribers up to
This part should always be kept on a lighter mood
date on the latest content while also sending
since a blog is just the teaser. You don’t want to
emails that facilitate your lead generation process.
scare them off by indicating any amount to get a
certain service or information, making them feel it
rowed down to those people who are most interested with your niche and can be further narrowed down based on
2. Put a “Welcome” Pop-up for New Visitors
demographics, geographic location, and even time of appearance.
3. Relevant Calls-to-action on Blog Posts
was all just a scam to get their money.
It’s just a simple note of introduction welcoming
TYPES OF PAID ADVERTISING
them to the site and what exciting things await for
4. Advertise on the Best Location
• Pay-per-click
them, wherein you can also manage to include a
Use banner ads and other graphical representa-
• Incentivized advertising
subscription form that they can fill out if they’re
tions and place them on the right spots, where a
• Popup and pop under advertising
interested on getting regular news from the site.
site visitor would always notice to help them out
on clicking and getting down to convert a lead.
• Floating ads
• Banner ads
• Sponsored search listings
• Interstitial ads
VIDEO MARKETING
• Unicast ads (commercial-style ads that appear within a browser)
It is a great tool for traffic generation since you are visually present and you can appeal to them in ways that written
• Contextual ads
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materials don’t. They can hear your voice, observe you for a couple of seconds and decide right away whether they
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TRAFFIC GENERATION
can trust you as an expert at what you do or give you another chance.
Videos are indexed differently by search engines there won’t be any issues about duplicate content. On top of that,
video marketing is much more convenient since there are those dynamic elements that help it out such as animation,
graphics, music, and many others.
HOW TO DO VIDEO MARKETING
1. Create videos about your main products and what your company offers.
HOW TO
GET LEADS
2. Invest on a high quality camera, a good microphone, proper lighting, and great editing software.
3. Outline what you’re going to say or script out your videos, this is highly advisable to make the video concise with
information.
4. Include your company name and branding out there to make your videos and products recognizable.
5. Finish your video with a call-to-action, a simple flash of your URL or phone number on the video every 5-10 seconds would do.
6. Keep your videos straight to the point and short, we can only live up to some point of an attention span.
7. It is vital to put your keywords on the meta-data of the video itself so search engines can find it.
8. The other parts that should be carefully filled out are the title, description, and keyword tags – all discoverable
WHAT IS A SALES LEAD
A lead refers to a potential client who appears to be interested in a product or service a company is offering.
A customer can fall under 3 types of lead:
1. Hot Lead
by search engines. Include the word “video” in the keywords.
9. The website link should be given in the beginning of the description so that viewers can see the link even when
Someone who is ready to buy NOW.
the information shrinks down.
10. Link your videos to other social media, like Facebook, MySpace, Twitter. Utilize those share functions, they will
2. Warm Lead
Someone who is interested but is constrained by lack of time, information, or money.
draw additional traffic.
3. Cold Lead
Someone who is never going to be interested and could be a complete waste of time to try to convince otherwise.
Tip #9 – Use Google Video Sitemap
This is a plug-in that you include in your site and activate. What it does, will help you a lot in terms of mak-
EFFECTIVE WAYS TO GET LEADS
ing your videos available to search engines, specifically Google. It finds all the videos on your site, makes a
1. Don’t just sell to anyone, do it to targeted customers. It makes more sense to sell to people that really need and
sitemap out of it and automatically submits it to Google.
understand what your product is for. The question now is where you can find these targeted customers.
2. Do your research and uncover those challenges that targeted customers are facing to get a momentum going on
offering solutions, building a relationship and recommending your products. Three birds in one stone, create a
buzz over the free information you’re sharing, while offering a solution to their problems, plus getting a lead from
interested people.
3. Reach out to prospects by asking them questions and inviting them to join the conversation.
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HOW TO GET LEADS
HOW TO GET LEADS
4. Be remembered as a nice person, the relationship you build at this stage will come a long way.
2. Mail
• Send promotions for services with your invoices
HOW TO MAKE YOUR SITE READY TO GET LEADS
• Send a clever holiday greeting to clients showing your work
1. Understand your Buyer’s Buying Cycle
• Mail fun promotional items to potential clients (calendars, toys, posters etc)
A good basis for any sales campaign is building your content and messages on each step of the buying cycle.
3. Newsletter
2. What Do You Hope to Achieve?
• Include information about new products or services, discounts, promotions, etc
Do you want to have an increase in the conversion rate of your sales, or do you want to build a more firm
• Include your business contact information so people will always have a way to contact you
relationship with your customers?
• Include a poster for your client to hang up on their wall
3. Have Enough Quality Content for each Stage of the Buying Cycle
4. Places/Community
This is the right time to heavily consider what challenges or thoughts there are in potential customers while
• Identify places where you can find customers
deciding to purchase and use them for interesting contents.
• Do some pro-bono work for a charitable organization with industry links
• Join an industry organization and get listed
4. Mix and Match Mechanisms to Get Leads
• Offer to speak at industry and networking events
There are a couple of devices and mechanisms you can use to get your messages across, like through podcasts,
• Enter your work into a gallery or run an exhibition
social media marketing, webinars, case studies, and many others. The vital thing to do at this stage is to
make your journey within the business cycle with current and potential clients as fun, motivating, exciting, and
informative as possible. Take them by the hand mix and match those mechanisms at each step of the cycle.
5. Posters
• Put them in high traffic areas like atm machines, gas pumps, etc.
• Position your brochures, flyers or business cards on bulletin boards and community spaces across your region
5. Measure Results
Evaluate steps taken, were they effective? What more could you do to improve your performance?
6. Promotions
• Make a contest
• Make a raffle draw and utilize the information they’ve given out for any potential lead in the future
Tip #10 – Ways To Convert Warm To Hot Leads
• Give out calendars featuring your work for clients to use which can serve as a constant reminder
1. Persistence plays a part. Deliver informative content with a signal for call-to-action on prospects in a
regular and scheduled basis.
7. Publications
2. Do follow-ups through efficient communication.
• Advertise in a niche magazine or trade publication
3. Log all communications in an organized manner.
• Put an ad in a local newspaper
4. Have a sales pipeline to follow and track the progress for each lead.
• Make use of radio or television marketing
8. Referrals
DIFFERENT KINDS OF OFFLINE LEADS
• From past clients
1. Business Directories
• From friends and family
• List yourself in business directories or the Yellow Pages
• Find leads from reference sections
• Find leads in Business Directories of U.S. Private and Public Companies
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HOW TO GET LEADS
HOW TO GET LEADS
DIFFERENT KINDS OF ONLINE LEADS
10. SEO (search engine optimization)
• To come out among the first in the organic searches of major search engines like Google, Yahoo, etc.
1. Article Marketing
• In your articles include your author bio and a link to your site for them to get to your offers
11. Social Media
• Write eBooks or Reports for your target markets
• Guide them to tools that may be able to help them which at the same time helps you earn affiliate commissions
• To use programs like Facebook, Twitter, and the likes
12. Subscriptions
2. Blog
• Place a subscription form to get a free newsletter on all your website pages
• Make it open for the public
• Let people subscribe to your RSS feed
• Let them subscribe to get free eBooks, Webinars, blogs and other freebies
3. Complementary Sites
• Research sites your clients are visiting, buy advertising there then try to advertise in their newsletters too
13. Video Clips
• Advertise in online directories
• The description and keyword phrases play a vital role so your video will show up when people type in keywords
• Submit tutorials or how-to’s to websites
related to your topic
• Make sure to have your URL appear in the video so people can find you after watching the video
4. Email
• Take advantage of every outgoing email by using your email signature as a marketing tool
5. Forums
• Only one place where you could advertise your business—the signature section, not on the comment box
Tip #11 – How To Get More Leads
1. Invest on people that are actively looking for, showing interest in, or are already spending money on
• Place your links on the “profile” section
what you’re offering.
• Join on threads with many views and replies
2. Divide the content of your articles into 2 pieces, the first one to be given out for free and the other for
lead information and referrals to be included.
6. Groups
• Join groups your customers may be a part of, listen carefully to what they are looking for, participate in the
discussion where appropriate, then establish yourself as an expert and promote your business
3. Use your site visitors to generate qualified leads.
4. When filling out forms in your site, reduce the number of fields that people have to fill out to the
absolute minimum.
5. Vary your offers of the same product.
7. Lead Companies
6. Make sure to manage your relationship well with each and every customer by using a Contact
• Hire a lead company who will get the leads for you
Management system.
8. Networking
• Ask your satisfied clients for referrals
• Include a referral page every time they decide to buy a product
WHY USE SOCIAL MEDIA TO GENERATE LEADS
Aside from the fact that it has been successfully integrated to most people’s lives, utilizing social media to get more
9. PPC Advertising (pay per click)
• The publisher of the ad gets paid whenever there is a click on the advertisement posted. As it is based on payfor-performance model, if the affiliate does not generate a lead, there is no cost to the merchant.
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leads can be effective due to the networking effect it does help you reach many people in one status update. With the
advent of the sharing functions, it has multiplied that advantage. What makes it more effective is that it’s low-cost.
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HOW TO GET LEADS
HOW TO GET LEADS
5 C’s TO SOCIAL MEDIA EXCELLENCE
1. Comprehension of social media
HOW TO USE TWITTER TO GENERATE LEADS
2. Coordination of social media activities
1. Microblogging
3. Commitment to engaging with your environment in pursuing social interactions
Twitter is in a way considered as a micro-blog since you can share useful information, present yourself as an expert
4. Confidence in your social media activities
on your niche and promote your products all at once.
5. Cultivation of worthwhile and amicable relationships
2. Twitter Search
7 METHODS TO INCREASE LEADS THROUGH SOCIAL MEDIA
Find users that have your keywords in their tweets and begin following them.
1. Have an online presence
3. Advanced Search
2. Monitor your brand, products and primarily-used keywords
Gain access to people around your area who might need your expertise.
3. Listen to your client’s needs
4. Engage and build trust with your clients
WHAT TO TWEET
5. Provide value in your products and content
6. Run promotions
• What you are working on at the moment.
7. Frequently post updates
• Share the tools you’re using to finish projects.
• Share company news releases, research and more.
• Be the first to share interesting industry news.
• Share useful trivia you’ve found on the net.
Tip #12 – 3 Ways To Make Social Contact
• Respond to other’s tweets, do it consistently for them to get to know you.
1. Click the Share Button
• Help others get what they want and practice good networking skills.
Sometimes you are the writer, sometimes you are the reader. Share those useful, inspiring or entertaining
content you come across.
• Re-tweet valuable information to help a follower achieve their goals.
• Re-tweet other people’s tweets that were insightful to your industry or were just plain entertaining or
interesting.
2. Share your Thoughts
• Share current events in your life, people want to see how your successes match up with your lifestyle.
Share what you’ve got to say, may it be your point of view, tips, or how-to’s.
• If you’re an up and coming expert, go to events and tell people about the seminars you are attending and the
experts you’ve met on those occasions.
3. Offer Advice
Show you care and offer much-needed advice.
HOW TO USE FACEBOOK TO GENERATE LEADS
1. Make a business page to feature your products.
2. Share links and interact with your audience to generate discussions.
HOW FORMS AFFECT LEADS
3. Learn about your audience.
The way a form looks like such as how many empty boxes there are or how long the questions look like could
4. Promote your Facebook page to your other social media like Twitter, LinkedIn, etc.
potentially undermine a form’s success. Forms may not be difficult questions but they can be equated to a survey or a
waste of time among site visitors.
However what forms mean for site owners are potential customers. So make sure they don’t look and feel like a
burden but just a minor pinch in their road to getting what they want.
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CONTACT MANAGEMENT
• Occupation
• Marital status
CONTACT
MANAGEMENT
• Spouse’s name; children and/or parents’ names/ages
• Date of birth
• Hobbies or passions
TOP CONTACT MANAGEMENT SYSTEMS
1. BatchBook
Pros:
• Sales contact manager from Batchblue Software
• Lets you record all communication attached to a contact’s phone call or chat
• You can filter contacts to create an email mailing list
Cons:
CONTACT MANAGEMENT SYSTEM
• Unable to attach your to-do’s list with contacts
It’s like a planner for each customer and lead you’ve got. Most Contact Management System lets you store and find
• Takes too much time when adding up communication notes for a contact
current or potential customer’s contact information like telephone number, email address, the communication that has
been going through with you where some even have the ability to put further reminders and next plans with them.
It is a great tool to really be able to prepare well how you want to come across with your clients and be able to have
trusting and deep relationships.
2. Relenta Email-Centered Contact Management Software
Pros:
• No need to use any other email clients like Outlook
• Ties up its contacts with its email writing features which includes the incoming and outgoing emails
BENEFITS OF CONTACT MANAGEMENT
• Share information inside a team such as notes about contacts and emails from them
• Centralized database of contact information
• Ready to use database where you can store more contacts
Cons:
• Sales tracking tool
• Takes a bit of time to fully understand the navigation and how the system works
• Schedule-planner of follow-up tasks, appointments and meetings
• Document management
3. Highrise Online Contact Manager
• Notes and communication management
Pros:
• Import/export utility
• Lets you control which tools you normally use and incorporate that on the interface
• Lets you share contacts and their information across a team
TYPES OF INFORMATION TO COLLECT
• Lets you tag contacts with keywords
• Name, title, address (work or home, whichever is more pertinent)
• Lets you add tasks tied to individual contacts or companies as well as upload files for each one
• Telephone numbers (work and home) and fax number
• Groups related notes together for short or long-term “cases”
• Secretary’s name (if applicable)
• Status (prospect, influencer, client)
Cost:
• Last activity or next activity
• Basic plan starts at $24 a month which is good for 6 team members and 5,000 contacts
• Income range
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CONTACT MANAGEMENT
CONTACT MANAGEMENT
Cons:
4. Oprius Contact Manager
Pros:
• Doesn’t let you share your contacts with other Funclient users
• Complete contact management that lets you easily customize contact information and categorize each one
• Doesn’t let you import or export
according to leads
• Task list can be coincided with calendar
Cost:
• Links follow-up tasks or appointments to each contact
• Free
• Sends single and mass, customized emails to your database if your contacts give you permission to do so
• Existing contacts can be imported easily
7.Pipelinedeals.com
• All contacts and related data can be exported at any time
Pros:
• Has “Call Manager” module which features read-made phone scripts
• Good for individual sales professionals and teams as it lets you add contacts and make use of a customizable
sales process to convert leads into sales
Cons:
• Lets you track your progress on those leads
• Doesn’t let you sync with mobile devices
• Easy to access reports
• Doesn’t let you share access to your database
• Managers can assign leads, re-assign them, add lead sources, and so on
Cost:
Cost:
• Basic plan starts at $14.99 a month
• $15 a month per user
8. LeadsOnRails
5. BigContacts Web Based Contact Manager
Pros:
Pros:
• Customizable contact details plus the ability to group contacts and add notes for each one
• Manageable lead tracking system across a team
• Lets you track sales opportunities with contacts in a customizable sales process
• Lets you enter new leads and assign it to one of any number of customizable “tracks” you established
• Task can be managed with the calendar
• Steps you take are also customizable and can be assigned to your sales, marketing, or support teams that use
the system
• Lets you view your activity history
• Lets you upload files and photos
• You can also include task managing for the steps like when they should be completed and who should be
• Delegate to other BigContacts users
responsible for completing them
Cost:
9. Etelos CRM
• From free to a starter plan of $29.95 a month which allows up to 2,000 users and include up to 1,000 contacts
Pros:
• Good tool to be integrated with your customized Google home page and Google calendar
per user
• Auto-saves when updating information about contacts
• Lets you create automated follow-up messages to prospects via email
6. Funclient
• Offers a pipeline management with revenue projections
Pros:
• Add notes, communications and reminders tied to contacts
• Tag contacts and upload files related to them
10. Plaxo (Web-based)
Pros:
• A contact management system that uses a bit of social networking
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CONTACT MANAGEMENT
CONTACT MANAGEMENT
• Supports syncing to tons of popular contact management apps like Microsoft Outlook and Apple’s Address Book
Tip #13 – Holiday Marketing Strategy
11. Microsoft Outlook (Windows)
1. Welcome series
Pros:
Back-to-school and holiday shopping brings opportunity to get increased traffic and potential subscribers to
• De facto contact manager of almost everyone who works in an office
your site. Use a series of welcome emails that would inform them of what your company offers especially
• Offers a lot of excellent third-party add-ons to enhance its contact management
the benefits and features.
• Doesn’t have a bad performance for organizing contacts and getting things done
2. How to Avoid Shopping Cart-abandonment
12. Palm PDA (Mobile + Windows/Mac)
Remedy these cases by product reminders, social proof, and discounts.
Pros:
• Supports syncing contacts between the mobile Palm OS and desktop contact management systems
3. Restock Notifications
Give clients an easy way to sign up on the product to receive an email when the item is back in stock.
LIFE CYCLE MARKETING
This is a strategy that utilizes perfect timing to be able to reach clients at the right time. Use relevant topics and
messages to reach clients at a critical time based on their activities and relationship with your brand.
4. Repurchase Campaigns
Make automated repurchase campaigns for consumable items. Base it on customer purchase history or its
shelf life. This way you are making a convenient way for them to restock on items they like.
LIFE CYCLE MARKETING STEPS
1. Identify Readily Available Data Sources.
This pertains to the amount of data you can readily access in terms of understanding your target market and
leveraging that information to create your marketing campaigns. It includes creating a step by step process of
getting the client to successfully convert a sale.
2. Audit Data to Ensure that it’s Accurate and Up-to-date.
If you’re missing key data points, come up with ways to get fresh market information by conducting activities like
doing more research or a survey to gather more information.
3. Centralize your Efforts.
Make it a merging of ideas and optimization of potentials by involving multiple departments that excel in their
fields. However there should be a central force to drive and organize everything.
4. Create and test your message.
Think of your messages as your only way to get to know your clients, it would become the main tool for them to
decide whether they would like to do business with you or not. So create and test messages with control groups to
know the impact of how well you can approach clients.
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E-MAIL MARKETING
DISADVANTAGES OF EMAIL MARKETING
• Some 20% of messages get rejected, and 8% are filtered
E-MAIL
MARKETING
• It may give off a bad impression towards others because of its “spamming” capabilities which will work
negatively on a company’s image
• You need to make sure your email marketing strategy does not violate any spam laws or else there will be
penalties
CRITERIA FOR A GOOD EMAIL MARKETING SERVICE
1. Ease of Use
The services you choose should provide the tools and explanations necessary to help you easily create an effective
campaign.
2. Feature Set
It should have the advantages being mentioned above like easy email creation, tracking feature, analytics reports.
E-MAIL MARKETING
It uses electronic mail as a means of communication, distribution of information and marketing materials. It can
be used as a means to enhance relationships with current as well as prospective customers. You can use it to send
newsletters, advertisements, promotions and other materials regarding your products and services. On the message
itself its great advantage over mail by post is that it can already have an interactive interface that includes links
directly to your site or other products.
marketing system.
3. Email Creation
It should be user-friendly to business people who have no idea how to design a page by utilizing WYSIWYG (what
you see is what you get) editors. There should also be customizable professional-looking templates readily available
for use.
ADVANTAGES OF EMAIL MARKETING
• An effective tool that helps delegate information about your company such as announcements, new products or
services, survey to get feedback, and many others
• It has the capability of providing templates which can be customized to include your company information
• It offers email creation wizards aimed at simplifying the bulk email marketing process from beginning to end
• It may have a tracking feature that will let you know the current status of how well your email marketing
strategy is going such as the number of subscribers, conversion of sales, and many others
• Sums up a report that monitors your email marketing campaigns which may include but not limited to
information about opened, forwarded, or bounced emails and clicked links which is a good indication for tracking
return of investments
• Tested to be one of the most effective online marketing tactic especially that over half of internet users check or
send emails on a regular basis
• You can build your relationship with customers and develop your company’s image at a lesser cost with no more
worries about printing, postage, etc.
• Reduces the amount of time needed to invest on having a good relationship with clients while getting instant
feedback
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Other services would even be able to combine social networking features to maximize the purpose of the email
4. Marketing Analytics
Reports made by the system should be comprehensive. Some even work with Google Analytics to provide a more
in-depth analysis of the system. It should also include statistics and graphical representations to trace progress in
the email marketing campaign.
5. Help & Support
To avoid frustrations there should be enough help options to get you started, which may include a user manual, a
walk-through wizard, FAQs, a knowledgebase, tutorials and articles that explain how to create effective campaigns.
Aside from that the company should provide email, phone or live chat support for further assistance.
TOP 10 BEST EMAIL MARKETING SERVICES
1. iContact
2. Benchmark Email
3. Mailigen
4. Pinpointe
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E-MAIL MARKETING
E-MAIL MARKETING
5. Constant Contact
6. Campaigner
Tip #15 – Tips On Email Marketing
7. GraphicMail
1. Don’t Hesitate to Test.
8. Mad Mimi
Crafting a good message and even a subject line for the email takes some practice and art. Testing is a
9. Vertical Response
good way to find out which one works and which don’t.
10. MailChimp
2. Timing is Everything.
Adhering to a regular schedule enforces your products on a regular basis. It might be better to send your
email at a client’s spare time so give him choices in terms of when to receive the scheduled email.
Tip # 14 – 3 Keys To Effective Email Marketing
1. Make a List
This touches up again on target marketing to make an effective list. The key here in order to come up
3. Maintain Visual Consistency.
with your lead is to have an enticing “capture page” that would really cause visitors to give their contact
Your email looks interesting but it shouldn’t be an element that would distract or give your clients a hard
information in exchange for what you are offering.
time to figure out. Maintain your company color schemes to give clients that familiar feel, as well as the
over-all structure. So they would always know where to find the links or the focal points of your message.
2. The Offer
What’s vital in this area is getting them to click your email, which means you should have a compelling
subject line. One way to do that is think like your prospects, what is something that would really grab their
SPAM LAWS
attention. Once they open the message don’t disappoint them, give them informative knowledge as well as
1. Directive on Policy and Electronic Communication
The law prohibits the use of email addresses for marketing purposes.
a lot of your products’ benefits.
2. CAN-SPAM Act of 2003
3. The Follow-up
Persistence can play as a good advantage on your part, especially when you offer something that they
This prohibits generating leads from people who did not give their permission. What this act requires is for users
would appreciate. Prospects need to get constant little reminders in the form of regular emails. Let them
to authenticate their address first before becoming a valid lead or else penalty could reach an amount of $16,000.
see and know more about a particular feature to reinforce the numerous benefits that they’re missing and
Furthermore, users should not pay any fee to unsubscribe.
is just within their reach. Tell them again and again about those benefits as their attention span is short
and competition is high.
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GLOSSARY OF TERMS IN ALPHABETICAL ORDER
GLOSSARY OF TERMS IN ALPHABETICAL ORDER:
A
They are dead links which lead to a non-existent page.
A crawler, spider, robot or simply bot is the script used
to collect data from web pages across the World Wide
The process of publishing an article through submission
This refers to the mathematical model a Search Engine
to different article submission sites.
BUM MARKETING
Web or WWW for creating an index which is used to
It’s a bit of a numbers game where you put up mass
list results for relevant search queries.
quantities of articles. Quantity doesn’t only matter but
uses to sort and rank the web pages in a defined order
the quality of the article as well.
of relevance to a particular search term, including
AUTHORITY SITE
keyword density, inbound links, etc.
Sites that have good web page rank and receives high
amount of visitors.
ALT TEXT/ALT TAG
B
on a web page or when the image can’t be loaded.
BACKLINK/INBOUND LINK
Images are usually displayed in search results based on
It includes a link to one’s own webpage which is the
their alt text.
primary factor in determining the search ranking of a
page.
ANALYTICS
These are statistical facts about a website or webpage
BLACK HAT SEO
like the number of inbound and outbound links,
It is search engine poisoning, or spamdexing, uses
keyword densities, search impressions etc.
methods such as link farms, keyword stuffing and
article spinning that degrade both the relevance of
ANALYTICS PROGRAM
search results and the quality of user-experience with
A tool that provides statistical information about
search engines.
D
DESCRIPTION TAG
C
Search engines often use these meta-description tags
CLICK-THROUGH RATE (CTR)
to give the user a glimpse of the web pages in the
This refers to the effectiveness of advertisements on
results; but Google and other search engines have
web pages.
started neglecting these tags in favor of the actual
content of the pages.
CLOAKING
DIRECTORY
This is the technique that uses the same color for
Indices of websites and blogs offering general
excessive keywords as the background so that only the
information or sometimes a specific category that is
search engine robots can detect the additional content.
manually compiled and edited from time to time.
DUPLICATE CONTENT
COMPETITIVE ANALYSIS REPORT
Not a penalty but it’s a filter from the search engines
This report compares your keyword position against
to provide the most relevant results, to show only one
one or more competing websites.
version of the article. Search engines can determine
which one is the original copy, and rank that one higher.
CONVERSION
activities happening in a site. It can be provided for free
The process of turning a search engine user into a
by your hosting company or by another online service
BOUNCE RATE
such as Google.
This happens when a visitor views your site and leaves
immediately if they don’t believe it as interesting.
E
visitor to the webpage or landing page and then into a
EXIT PAGE
buyer or a subscriber.
The page visitors were looking at right before they left
your site.
ANCHOR TEXT/LINK TEXT
The text that is linked to another web address or URL.
CRAWLER
ARTICLE SUBMISSION
ALGORITHM
The text displayed either before an image gets loaded
BROKEN LINK
CONVERSION RATE
BRAND BLURINESS
This refers to visitors who have searched for a similar
ARTICLE SPINNING
product but landed on your page because your product
To create a number of variations on the same article
or company names look similar.
The percentage of visitors reaching the landing page
G
who complete the process of buying and/or subscribing,
GEOGRAPHICAL TARGETING
thus reaching the intended goal of the website owner.
This refers to the process of focusing your efforts on
getting visitors from a specific continent, country, state
or even city.
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GLOSSARY OF TERMS IN ALPHABETICAL ORDER
GLOSSARY OF TERMS IN ALPHABETICAL ORDER
GEOGRAPHIC SEGMENTATION
K
unique actions.
on keywords and have not been influenced by paid
advertising or other factors.
This refers to analytics specific to geo-targeting, and
KEYWORD
segments the visitor traffic based on the physical
A group of one or more words which are considered to
META KEYWORDS TAG
location of the visitor, typically using the IP address of
be relevant to the given topic.
The HTML code which supplies information about web
OUTBOUND LINKS
page in short phrases and help search engine crawlers
Links from your site to other pages on the internet.
the computer.
to categorize the web based on keywords.
KEYWORD DENSITY
H
HITS
identical to the keyword.
Not just a visitor count but the number of files
downloaded from a server when a page is called for,
P
A percentage of words on a given web page which are
L
so if you have an HTML page that has 10 photos on it,
LANDING PAGE
when somebody types in that page URL, there will be
The first page that visitors arrive at when they come to
11 hits to the server.
your site.
META ROBOTS TAG
PAGE RANK
It helps search engine crawlers how to crawl a
It determines the value of a given webpage on the
particular web page such as whether or not to index the
internet. It is determined by finding out the probability
page, whether or not to use the links on the page, etc.
of a web surfer landing on the given page by following
links from other pages.
META TAGS
They are HTML codes which contain information about
PAGE VIEWS
The number of pages viewed on the site.
HYPERLINK
LINK BAITING
the web page, but are not visible to the viewer or
The link between two web pages connected by the
The creation of highly useful and popular content which
visitor.
address of the destination file specified in the IP
others will want to link to with their blogs and websites.
PAGE VIEWS PER VISIT
MINI-CONVERSIONS
The average number of pages that a visitor views
LINK FARM
It constantly measures, isolates, and improves website
before leaving a website.
HYPER TEXT MARKUP LANGUAGE (HTML)
A black hat SEO technique which links several web
problem areas to maximize overall effectiveness.
The most common programming language used for
pages to each other with the sole purpose of creating
creating web pages.
a closed network of links to gain high search ranking.
address.
I
PAID LISTINGS
N
Search results that are included in the search index
It does not necessarily contain any unique or useful
NEW VISITORS
upon payment of a certain fee like inclusion in the
content.
The number of new IP addresses that view a page.
index, or even paid positioning.
INDEX
PAID PLACEMENT
It is the database of a Search Engine which contains
LISTINGS
links to all the crawled web pages and information
The ranked lists of indexed web pages, sorted according
about what those pages are about. It uses an algorithm
to the Search Engine’s algorithm which are displayed on
OPT-IN EMAIL ADVERTISING
market you want for your ads which is based on
to fetch pages relevant to the search term or query in a
SERPs or Search Engine Result Page.
A method of advertising via email whereby the recipient
bidding.
ranked list format.
O
of the advertisement has consented to receive it.
M
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This is about getting the kind of exposure and targeted
PAY-PER-CLICK (PPC)
MACRO-CONVERSIONS
ORGANIC SEARCH
A type of advertisement that refers to the service
The ratio of total website visitors to total desired and
A term used to describe a search that is based only
offered by search engines where the advertiser pays a
[email protected]
[email protected]
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EASY-TO-USE INTERNET MARKETING GUIDEBOOK
EASY-TO-USE INTERNET MARKETING GUIDEBOOK
GLOSSARY OF TERMS IN ALPHABETICAL ORDER
GLOSSARY OF TERMS IN ALPHABETICAL ORDER
pre-determined fee when a search engine user clicks on
SEARCH ENGINE RESULTS PAGE (SERPs)
as normal visitors with a basic idea of what topic the
the ad.
These are dynamic web pages which display search
page is about.
results for a particular query.
X
XML FEED
The document which contains the latest additions to
R
TOP CONTENT
one or more web pages it is used as a sitemap on most
RECIPROCAL LINK EXCHANGE
SEARCH ENGINE SUBMISSION/WEBSITE
The most popular pages on a site.
blogs and websites, to inform search engines about the
The practice of creating mutual hyperlinks between web
SUBMISSION
TRAFFIC SOURCE
latest additions.
pages belonging to different sites so as to gain more
A feature offered by most search engines which allows
It indicates whether the person came from a link on
authority with the search engines.
blog and website owners to submit their URLs in order
another site, from a search engine, social media site,
to get considered for indexing of pages.
etc.
REFERRING SITE
U
SEO SABOTAGE/NEGATIVE SEO
A site that provides the link to your website.
RESOURCE BOX
To use unethical tactics to frame competitors such as
UNIQUE PAGEVIEWS
black hat SEO practices to make them look guilty.
The request of a ‘new’ webpage to be loaded, which
hasn’t been accessed in a specified time period. The
This is the part of the article where you can include
information about the author or business and contact
SITEMAP
popularity of a website or blog is measured in terms of
information.
Webpage which contains links to some or all of the
the daily and monthly unique pageviews.
pages on the website or blog so that those pages can
be easily found by both search engines and visitors.
ROBOTS.TXT
If a person visits your site on different days, this is
The universally accepted filename which contains the
counted twice in the visitor count.
information a particular website/blog’s owner wants to
SITE STICKINESS
provide the search engines with.
It measures if people are finding what they expect to
find as soon as they arrive on the site.
S
SCORECARDING
UNIQUE VISITORS
V
VISITOR COUNT
T
The number of distinct visitors who have visited at least
A record that shows how a site has been doing from
THREE-WAY LINK EXCHANGE
one page on your site, measured by the IP address
month to month or week to week. A way of charting all
A system of creating links among three web pages or
assigned to one computer.
of the metrics you’ve gathered, and make it the most
websites such that there is no reciprocal linking.
W
presentable tool for reporting.
SEARCH ENGINE
TIME ON THE SITE
WHITE HAT SEO
The amount of time spent by a visitor on your site.
It is about creating content for users, not for search
engines, and then making that content easily accessible
The array of datacenters (servers), program, algorithm
or script which crawls the World Wide Web (WWW),
TITLE TAGS
to the spiders, rather than attempting to game the
looking for information to create an index.
The phrase used to supply the search engines as well
algorithm. It conforms to the search engines’ guidelines
and involves no deception.
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[email protected]
[email protected]
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EASY-TO-USE INTERNET MARKETING GUIDEBOOK
44
w w w w . s h e c o mm e r c e . c o m . a u
Joanne McInnes
03 5773 4236
0419 333 659
[email protected]
[email protected]
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