How To Use Twitter Manual

How To Use Twitter Manual
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Introduction
Social Media is the paradigm shift regarding the way things work on the internet.
Many of us have dismissed it as a waste of time, or see it as something only the
young do and not worth their time as serious adults.
But, those who would dismiss Social Media are destined to fall into the cyber wastebin of an internet black hole. Social Media now represents a re-engineering of the topdown approach to the flow of information online, because now, anybody can become
an expert, or opinion leader in any market using social media alone. Individuals can
now command more attention than major brands, all from their computers, their
laptops or mobile devices (ie.,phones, ipads etc.) And all this, while sitting in a coffee
shop!
The goal of this eBook is to be helpful and to act as kind of user manual to those who
don’t to know where to start when it comes to using social media. For those who are
already “in the know”, I believe you might learn something, because this is an ever
evolving sphere.
Spread The Word
If you like this eBook, all I ask is that you spread the word. Do these two things for me:
1.) Follow me on Twitter http://www.twitter.com/TonyMolinaro
2.) Re-Tweet this manual to your twitter followers using this URL
~ I know you are asking HOW do I do both of those tasks, and I'll explain!~
1.
Twitter: Why?
The Internet is broken up into, let’s say, two groups of people:
Early adopters who try everything that comes out and are on the cutting edge,
and...
2.)
Everybody else. And there is a whole lot more of “everybody else” than there
are people like myself (early adopters). The “everybody else” crowd hears
buzzwords like Twitter but chalks it up to one of those things that’s just too
advanced to understand. And then there is the issue of people just getting
comfortable with certain things and not being intellectually curious enough to try
something new. These are the kinds of people who are still using Internet Explorer
despite everybody saying how much better the other browser alternatives are. So,
answer honestly, which are you? And, do you desire a more rich experience? If so
continue reading, if not thanks for staying as long as you have!
1.)
Twitter is one that breaks this digital divide. Still you have those who get it and
use it often. You have those who tried it and decide it is just stupid, but see
something to 'maybe' go back to. Then there are those who just don’t get it, may
never get it and will never try to get it.
Here will be benefits of Twitter and, of course, a request for people to follow me on
Twitter. Why? Because I can then have a channel for communication with them and
it is good for me to have my finger on the pulse of my interested participants and
not have everything go through a huge website or email machine, just to say
something simply. Twitter is the perfect site for simplicity, but it isn’t the proper
place for everything.
A lot of people follow me on Twitter, however it is clear new people getting their feet
wet on Twitter, don’t understand how to use it or what can be done with it. So, this is
a simple how-to manual. Simple because that is the essence of Twitter itself.
So, let’s touch on few important points.
Why Use Twitter At All?
Twitter is worth using because it allows you to tap into the power of others
instantaneously. (Think: There is MONEY in MASSES!) And a platform to share
thoughts with others. You can with Twitter. Want a quick answer to a question? You
can get one on Twitter. Want to find out what the latest buzz is before others do?
Tweet! It is like an abbreviated Google search, but with a personal touch(not all
solutions are correct, just human!).
It is easy to throw Twitter into that category of nerdy. That is a correct response,
as it was originall created by 'geek-types' who wanted a platform to quickly
message their co-workers, say across a huge business campus. The platform of
140 spaces of type exists because
a cell phone was used to communicate that message. Bios created on Twitter
only have 160 characters available-so....we make that full of KEYWORDS- the
significance of that will come along in a bit!
So, given that we have a lot of “normal” people now communicating with cell
phones, either smart phones or original cell platforms, that a list of reasons why
you might want to consider using Twitter, seemed appropriate.
1. You can use it to create interesting contacts and spark interesting
conversations. And, yes, Twitter is used for conversation all the time. It is not a
one-way flow and if you think it is, it is because you are not using it correctly.
2. You can build your network. Why would you want to do that? Because, in
the future (and now, for that matter), your network is going to be your security,
and potential money maker. Imagine losing your job right now. If you have a
large network of contacts, don’t you think you’re going to have a much higher
likelihood of crossing paths with somebody who might be hiring? Solutions
oriented!
3. You can tap into knowledge. You might like the anonymity of just Goggling for
what you need to know. And, yes, much of the time that is the best way. But, real
people are the best resource. The power of many minds often beats out the power
of one. Listening to a testimonial or review or personal experience is key to the
veracity of this type of internet offering. When you follow the right people-and they
follow back, on Twitter you begin to learn. Not only that, by following that person
you now have direct contact with that person - over Twitter.
4. Real-time information. Twitter is perhaps one of the most “right now” social
media sites on the Internet. It is commonplace to find out about news(as it is
happening!) on Twitter way before you’d see it elsewhere. Not only that, you can
ask your Twitter network a question and many times get answers back within a
few minutes, with very little effort or expense of time or resources.
5. Expand your horizons. Keep in mind, our computers are supposed to be TOOLS
to help you improve your life. You didn’t buy a computer so that you could
experience the joy of repairing it, did you? Likely not. If your computer doesn’t
help you connect to people and do things, what good is it?
In my position as a marketer and blogger, I consider it one of my jobs to enlighten
others on the opportunities the world of technology presents. I know that many of my
followers are not entirely in tune with what is happening out there. And, honestly, the
forward movement in the general world of technology is happening OUTSIDE our
computers, and hard enough for the geeks to follow!. Yes, Twitter is a social media
site. Yes, Twitter can be used as a time waster and can suck attention. But, it is also a
resource and a good one. I would never have started using it if it was a waste of my
time, and not monetizable.
If you should sign up for Twitter, realize that you will only get out of it what you put
into it. If you don’t t regularly submit anything and don’t follow anybody, Twitter is
going to seem incredibly stupid. You have to participate in it and then, trust me it
becomes a LOT more interesting. If you don't participate you are like a 'stalker' said
because you view but do not engage!
How Do You Make Twitter Worth Using?
One of the important things to understand about any social medium is that you get
what you give. You have to be willing to share your thoughts and you have to be
willing to participate in the community. You can’t expect to find much use in Twitter
if you just join and then sit back and wait. And you’re not going to find much value
in Twitter if you only use it to promote your own site, open up and engage and let
the fun begin!
Twitter is a community. You register and then build up your network by getting others
to follow you. When you “follow” a user on Twitter, this means that anything they
enter or post to Twitter will show up on a timeline on Twitter.
This is for you to view plus the followers in that timeline to view. You are only going to
see the “tweets” of the people you follow (unless you are viewing the public timeline,
which is everybody). The more people you follow on Twitter, the more information
you will be able to observe, and to engage in.
The flip side of this is getting others to follow you. When others follow you
on Twitter, this opens up the opportunity to have conversations on Twitter
and be able have a 'back and forth' exchange of information or ideas, jokes,
websites, personal experiences, photos, videos and invitations to participate
on other platforms on the internet, Twitter being the starting point to a
myriad of internet connectedness.
How To Have a Conversation on Twitter
When you simply enter a “tweet” and submit it, that tweet simply goes out your
timeline. It can be read on the public timeline of Twitter by a casual visitor, but the
people most likely to see it are those who follow you.
So, when you submit a tweet, anybody who follows you CAN see it. It does not
mean they WILL see it. Understand that Twitter can also be a busy place, with many
'voices' and since there may be 'global' participants not everyone is even in the
same time zone. So I may 'tweet', "Good Morning!", to a follower just as they are
tucking in to bed~funny huh? It also is true that I may have so may following me or
me them that the 'tweet' is missed altogether. So you can learn some ways to keep
up with certain people on Twitter, and they may also catagorize you as important
enough to make you a favorite.
Sending a tweet
To send a tweet, to a specific person, you “reply”. You do this by using the “@” sign
first and then the persons Twitter username. For example, if anybody entered a tweet
with “@_______________” in it, it would come up as a reply to them.
(It becomes highlighted because it is also a link to that persons Twitter home page) If
the "@" is used in the 'tweet' a connection to that person is automatically made. The
key, though, is to prefix the username with the “@” sign.
You can also Direct Message people following you-and you them. A direct message is
a private message to that particular person. This is just like instant messaging, in that
nobody else can see a direct message. To send a direct message over Twitter, you
use the format “d [username] [message]. So, for example, to send me a direct
message saying “Hi”, you would enter a tweet like “________________ Hi!”. Notice
that you do not need to use an “@” sign when sending a direct message.
By using a combination of public messages, public replies and direct messages,
you can turn Twitter into a powerful conversation medium.
What Do I Tweet?
This is a common question from Twitter newbie’s. You feel as if you have nothing
important to say, so you sit there staring at Twitter at a loss for words. Or you end
up tweeting things like what you had for lunch, a route that usually ends with the
mistaken conclusion that Twitter is a huge waste of time.
In reality, the famous question of Twitter “What Are You Doing?” is actually
misleading. You can type anything you want - not just, what you’re doing. Perhaps
you want to share a link to a cool webpage you found. You can ask questions (which
gets more fun as you get more followers). You can re-tweet other peoples 's stuff.
You can tweet your observations or thoughts on anything.
Most importantly, you can begin interacting with others by way of replies. Once you
begin true two-way interaction with others on Twitter, you’ll get the feel for the value of
the medium quickly. So, instead of staring at
wondering what to type, instead take some time to find and follow others. Then, begin
by replying to other people.
Think of Twitter like a big party. People are sitting around having
conversations. You walk up and begin participating in the conversation that
are already taking place. Makes sense, right?
What so many people tend to do is just start tweeting little things. If we take our party
analogy, that would be like sitting in the middle of a room where the party is happening
and just blankly talking out into space. Not only are people not listening, but they’re
likely to give you weird looks if they even notice!
So, remember. Twitter is a big party. It is the conversation at the water cooler. Treat
it as such and you’ll l get the feel for it much faster.
10 Tips For Getting New Twitter Followers
Twitter will prove not very fun unless you get some people following you. There is no
secret to getting followers. It comes down to what I stated before: You get what you
put into it.
Some ways to get followers:
1.
Leverage Your Network. If you already have a blog or a large network on a site
like Facebook, leverage that resource to get your existing audience to follow you on
Twitter.
2.
Be Active. Nothing sucks worse than a dead Twitter profile. So, be consistent
and try to tweet a few times per day.
3.
Be a Person. Its fine to use Twitterfeed [ [] to pipe your new blog posts into
Twitter, but you need to be a regular person, too. A Twitter stream is supposed to
be more than another RSS feed.
4.
Tweet value. Put stuff out there that is actually worth reading. This doesn’t t
mean you can’t 't post random things you’re doing throughout the day (you want to
be human), but people will value you more if what you say is actually interesting.
5.
Follow others. If you follow other people, chances are they’ll follow you back.
Don’t be random about. Find people who are actually worth following for your
particular interests.
6.
Strike a conversation. Just following a person and sitting back accomplishes
little if your goal is for them to follow you back. Strike a conversation with them!
Talk back! Send a reply. That’s 's a sure-fire way to stand out to people who follow
a lot of people.
7.
Retweet. If somebody you follow sends out a really useful or interesting tweet,
re-tweet it to your own followers. Not only do you provide value to your own
followers, but it shows up as a reply to the person who originally sent the message.
Good on both fronts.
8.
Be Interesting. It helps, not only to be a real person, but to actually be
interesting. Funny tweets are one example. Careful, though, don’t t be fake!
9.
Be Interested. Take an interest in your followers. This goes hand-in-hand with
several of the above tips, but at the end of the day, when you show interest in your
network and the actual people who follow you, they’lll WANT to follow you.
Acknowledge your followers publicly when they post something interesting, for
example.
10.
Don’t Forget Photos . People like photos, so if you use TwitPic [] sometimes
to tweet photos, people will watch and take a gander.
2. It Isn’t All About Being Followed
I’ve had people see that I follow almost 3000 people and they ask, “Why"?”. They
observe, and correctly so, that I couldn’t possibly read the tweets of 3000 people.
And they’re right. I do NOT read every tweet that comes across my plate. There are
other Twitter users who follow a lot more people than I do and, trust me, they’re not
reading everything either.
When you follow a person, that means you can tap into their thought stream.
Random thoughts, new links they find, or their new blog posts – you’ll have those
things entering your tweet stream. So, I have almost 3000 people who comprise a
steady stream of collective thought.
The beauty of a site like Twitter is the near-instantaneous nature of it. You can learn
of new things quickly. News events break VERY fast on Twitter. It is like having 3000
pairs of eyeballs out there acting like a little conduit of information, which is sent TO
YOU – via Twitter.
Do you see the value of that? I sure do!
Following the right people puts them into your thought stream. You can see what
they see (if they tweet it, of course). That’s a LOT of information at your fingertips.
And like any river or stream, you just dip your toe in it when you see fit. I’m not
watching every tweet that comes across my screen. But, I monitor it in my
peripheral vision (so to speak) so I can keep tabs on what’s happening out there.
The value of your tweet stream is determined by WHO you follow. So, take whatever
you’re interested in, find
the people in your niche, and follow them. You can use a site like Twellow [] to find
people. You
can even use Twitter search to enter search terms you’re interested in, observe
the people who talk about those things, and follow them.
We all like to be followed on Twitter, but let’s not get too hung up on it. Obviously
being followed is a good thing. But, I think there is perhaps more value to be had in
simply following the right people.
Top 10 Signs You’re Not Worth Following on
Twitter
The top things I look for to tell me you’re not worth following:
1. You tweet spam . This would include the usual stuff such as “make money”
MLM stuff, teeth whitening, how to get more followers, etc.
1. You don’t have an avatar . That brown default avatar or now white egg, is a
2.
3.
4.
5.
6.
7.
8.
9.
classic sign of a spammer. If you’re not a spammer and you’re still using the
default avatar, change it now because you’re in bad company.
Your avatar is sexy. You know, I'm a person and I like a beautiful body as
much as any other person. But, I don’t want to subscribe to it on Twitter. If your
avatar is you simply advertising how much you want to get a date, then get lost
from my Twitter account.
Your profile bio is stupid and offers no reason why I should follow you . A
profile like “I like fun things” tells me nothing.
Your profile has nothing but links , with no personal interaction with your
followers. If you’re just a one-way stream, you’re not using Twitter correctly
and I won’t follow you.
You just tweet news or quotes . Sorry, I can get my news from anywhere and
I don’t want AP headlines tweeted to me. And if all you do is tweet other
people’s quotes, then you’re just telling me you let other people think for you,
too. You offer no value. Buh-bye.
All you do is talk about stupid stuff like what you had for lunch . I like
personal (non-business tweets), unless I followed you for business purposesand you can be selective here too! ..but at least be somewhat interesting and
don’t make that the only thing your profile broadcasts.
You tweet in another language . Nothing personal here, I know not everybody
speaks English. But, it wouldn’t make much sense for me to follow somebody
I can’t understand.
Excessive Blip.FM links . I don’t CARE what music you listen to, and for me to
click it and listen to a song is the biggest waste of time EVER.
Tweets with a lot of weird characters . Some people like to tweet endless
amounts of people full of heart symbols and other “wing dings”. No. So, what do
you think? Do you have other reasons for not following people? What do you
look for when you decide whether or not to follow or not?
Getting the Most Out of Twitter
So, Twitter is what it is. However, there are a lot of really cool third-party sites out
there that take advantage of Twitter to provide add-on capabilities.
Twitter Search ()
This is the search engine for Twitter. Technically, it isn’t a separate site. But, I find that
so many people don’t use it and they should. For example, if you are interested in
blogging, you can search for the word “blogging” and you’ll find people talking about it
in real-time.
If you are in charge of the reputation of a company or brand, the value to this should
be obvious. You can find out what your customers are talking about - RIGHT NOW.
Are they talking about you? Just continually monitor Twitter Search for the name of
your company or brand. The moment somebody says something relevant, you can
chime in to help. It makes brands personal and it is awesome customer support.
WeFollow ()
This is where you find “influencers” and click to follow them and see who they indeed
follow- interesting, and tells you how influence attracts influence.
HOOTSuite
This is a dashboard to keep you social media, and if you indeed have more than one
twitter account, and facebook you can utilize this quite nicely- also schedules out your
tweets and posts so you can be Tweeting while you are Sleeping! Very cool!
TwitScoop ()
TwitScoop creates a real-time, live-changing tag cloud of what is hot on Twitter right
now. At a glance, you can see what the leading subjects of conversation are on
Twitter. Very interesting to watch whenever there is some big news event taking
place. You can often find out about it before you'll ever hear about it on television.
Twittervision ()
A take off the word "television", Twittervision is definitely a site you can load into your
browser, sit back and watch. It is a mashup of Google Maps and Twitter, showing you
tweets as they happen and from where they are located on the globe. It is interesting
to watch the map move around in real-time and seeing what people are saying
around the world right now.
Twellow ()
Twellow is a directory of Twitter users and it allows you to search for people based
on their name and the information they put into their bios. Very useful for finding
people of similar interests to you to follow on Twitter.
Hashtags ()
A real-time tracker of hashtags on Twitter. A hashtag is like a tag for tweets, a word
describing the content or nature of the tweet. Hashtags are an invention of the Twitter
community, not really something enabled by Twitter itself.
TwitterPoster ()
A look at TwitterPoster might remind you of the old days of those million pixel
homepages. What it is a graphical representation of the most influential Twitter-ers.
The larger the image, the more influential the person right now. Might be a bit useless,
but it is cool.
Twitter-Feed ()
If you run a blog or anything else, which has an RSS feed, you can use Twitter-Feed
to automatically fetch the latest entries from that feed and send them as tweets using
your Twitter account. A lot of bloggers, for example, use this to automatically send out
links to new posts over Twitter.
Rules of the Road
There are a few things that are worth keeping in mind.
Twitter is now breaking the barriers of early adopters and is beginning to go
mainstream. As they do so, the service is being overwhelmed. Twitter downtime
happens so often that is an ongoing joke. So, do not be surprised when you see
Twitter seem to die off every now and then. It usually comes back in a few seconds.
1. I most certainly do NOT recommend using any Twitter bots to auto-follow anybody
or mass follow groups of people. All this does is open you wide up to Twitter spam.
I suggest you exercise just a little judgment in who you follow. Yes, it is more work,
but it means you will get more value from it. If you get too much input (by following
just anybody with no judgment), Twitter will quickly become nothing but a noise
machine that just sucks your attention.
If you are not on Twitter, I suggest you give it a go.
In Closing~
Some have gone so far as to call Twitter a utility, much like the phone company. Will it
become that ingrained into our daily life? Perhaps. There is one thing that I would bet
the bank on: micro-blogging is here to stay and will only become more mainstream as
time goes on.
Now, I leave you on a humorous note...
Top 11 Signs You are Addicted to Twitter
1. You’re on the Twitter website and find yourself refreshing the page rather than
waiting for the auto-refresh. Pretty funny if you think about it!
2. F5 is worn out.
3. You realize you need to turn off Twitter to get any work done. Problem is, you
“realized” that an hour ago, too.
4. You get overly excited when you get a new follower.
5. You find yourself typing “@” to reply to people, even if it’s in an email.
6. You are bored and confused whenever there is another Twitter outage.
7. You have a Twitter client set to start automatically on boot up.
8. Your blog hasn’t been updated in awhile, but you’ve been Twittering like crazy.
9. You feel the strong need to check up on Twitter before going to bed at night.
Or perhaps on your laptop IN bed.
10.First thing you do when you get home from date night with the wife is check Twitter.
11.You put your Twitter handle on your business card.
Ok... So you just drank this e-book from a fire
hydrant- Lots to take in, but …
Twitter is just another online social media tool in you tool box. There are
many tips and strategies available for maximizing you business with it! I
will go into detail in a subsequent newsletter- and I would love to have you
follow it too!
All the best, and please Retweet! ;)T
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