Science Policy Interface for Coastal Systems Assessment

Project N° : 036992
ACRONYM : Science Policy Interface for Coastal Systems Assessment
DELIVERABLE D11.3
Documentation of the communication with SSAs (Report)
WORK PACKAGE : WP11 Communication and Dissemination
REPORTING PERIOD :
From : Month 1
To : Month 6
PROJECT START DATE:
1st February 2007
DURATION : 48 Months
Date of Issue of this report :
30 July 2007
Document prepared by :
Partner 7
EUCC-Med
Integrated Project funded by The European Community
Under the Sixth Framework Programme
Priority 1.1.6.3
Global Change and Ecosystems
Science and Policy Integration for Coastal System Assessment
Results of
Communication
workshop with SSAs
“Virtual Workshop for SPICOSA Communication Team Members”
FP- 036992
Deliverable 11.3
Draft – 30 July 2007
I. Lucius, M. Ferreira (EUCC) – WP11 coordinator
This project is supported by the European
Commission within the sixth Framework Programme,
Global Change and Ecosystems
Science and Policy Integration for Coastal System Assessment
RESULTS OF COMMUNICATION WORKSHOP WITH SSAS
Report of Telewebconference Monday, 25th of June 2007
“Virtual Workshop for SPICOSA Communication Team Members”
The Workshop took place using Disy conferencing services, which allows the sharing of power point
presentations through the internet. Maria Ferreira and Irene Lucius of EUCC – Mediterranean Centre
prepared, chaired and assisted the workshop. 22 participants from 16 countries participated actively.
For list of participants see Annex 1.
The Workshop itinerary was based on the Programme Outline (see Annex 2) mailed to all participants
before the virtual meeting. However, the meeting ended at 16.30, earlier than expected, because the
participants felt that they needed more time to digest the information and preferred a follow-up event.
Before the meeting, participants were briefed about the technicalities through an e-mail (see Annex 3),
including provision of a comprehensive User Manual step by step to log-in the Virtual workshop
(Annex 4, also available for download at internal website – revised version) and individual telephone
coaching.
The following power point presentations were given and uploaded unto the internal SPICOSA website:
1) The SPICOSA Communication Plan
2) The Local Communication Plan
3) Introduction to media relations
4) Introduction to writing a good press release
5) Introduction to non-media communication.
6) Individual assignments.
The results of a brain storming session about defining target audiences of the SSAs were summarised
in an additional power point presentation (also available in internal website). All SSAs are requested to
formulate their own key messages as part of the Local Communication Plan. Other individual
assignments were outlined in a power point presentation (see above).
A model press release was distributed in two versions, one showing the final look, the other pointing
out important visual and structural elements of a press release (see Annex 5).
During the discussions, it was pointed out that
• the Communication Plan has produced a template for planning and monitoring events where
SPICOSA is presented. This overview is published on the internal SPICOSA website.
• a standard power point presentation on SPICOSA is to be made by EUCC and will soon be
downloadable from the internal website for everyone to use
• communication is also part of WP6 (e.g. a workshop on stakeholder analysis). Close
cooperation is needed between WP 6 and WP 11 leaders.
• The SPICOSA poster presented at the Barcelona workshop can be downloaded from the
internal SPICOSA website and used/adapted by everyone
• Regard communications not as a necessary exercise but a way of securing sustainability and
mobilising follow-up funding
Conclusions about the virtual workshop:
• With this conference app. 5 tons of CO2 emissions have been spared. This is roughly half of
what an average European spends annually.
• 8000 euros were saved by holding this workshop virtually.
The feedback from participants was quite positive. After the initial technical problems of getting all the
participants linked up and reducing back ground noises, the workshop went smoothly and efficiently.
However, the event was regarded as being a bit too long. Four hours were regarded as a good length
of time for a virtual telephone conference. The participants voiced their interest in repeating such a
workshop in late autumn in order to share first experience with their communication work.
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Science and Policy Integration for Coastal System Assessment
Some feedback received:
• Well prepared
• Useful way of communicating among SSAs
• Way of practicing what we preach
• Practical and cost effective
• It’s not like the real thing but a good alternative
• It was good to get used to this new technology. Once we know how to use it, it works fine
• Good new way of communicating
Some way of extending and improving the virtual workshop technology was gathered:
• Let´s think of other ways of using this technology, e.g. would be handy if people could dial in
at large SPICOSA conferences when they can´t come and/or store presentations as podcasts.
• Do some research to find out whether it is possible to listen through a headset
• Need to improve the technical manual after this first experience gained.
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Annex 1: List of participants
VIRTUAL WORKSHOP FOR SPICOSA COMMUNICATION TEAM MEMBERS
Participants List
No. SSA
CZ
Host/
partners
name
Partner
No.
Contact
Telephone
EMAIL
Virtual Workshop (webconference)
Participant number
7
Irene Lucius
00493074684397
i.lucius@eucc.net
1
7
Maria Ferreira
0031715122900
m.ferreira@eucc.net
2
7
Carolina Perez
0034932247340
c.perez@eucc.net
3
IFREMER
1
Daniel Roy
0033229008522
Daniel.Roy@ifremer.fr
4
KMGNE
24
Anne Mette, Joachim Borner
00493029367942
amette@kmgne.de
5
Cardiff Un.
15
Jeanette Reis, Rhoda B, Hance S.
00442920876671
reisj@Cardiff.ac.uk
6
EUCC-MED
1
Gulf of Riga
Est. Marine
Inst., UT
31
Timo Arula
003724434456
timo.arula@ut.ee
7
4
Himmerfjärden
SU
18
Jakob Walve
00468161730
jakobw@system.ecology.su.se
8
5
Limfjorden
DIFRES
30
Henrik Jarlbæk
004533963300
hjb@difres.dk
9
6
Sonderled
IMR
28
Einar Dahl
004737059040
einar.dahl@imr.no
10
8
Cork
NUIC
13
Andy Scollick
00353214703135
A.Scollick@ucc.ie
11
9
Scheldt
DELFT
37
Jannette Van Buuren
00310703114357
jannette.van.buuren@rws.nl
12
11
Guadiana
UALG-CIMA
11
Tiago Garcia
00351289800926
tgarcia@ualg.pt
13
13
Thau
IFREMER
1
Thierry Laugier
0033499573289
Thierry.Laugier@ifremer.fr
14
14
Taranto
IAMC-CNR
3
Antonellla Petroceli
0039994542200
antonella.petrocelli@iamc.cnr.it
15
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VIRTUAL WORKSHOP FOR SPICOSA COMMUNICATION TEAM MEMBERS
Participants List
No. SSA
CZ
Host/
partners
name
Partner
No.
Contact
Telephone
EMAIL
Virtual Workshop (webconference)
Participant number
16
Thermaikos
HMRC
20
Christos Anagnostou
0030 22910 76369
chanag@ath.hcmr.gr
16
17
Izmit
MRCTUBITAK
10
Asli Donertas
00902626774378
Asli.Donertas@mam.gov.tr
17
18
Danube Delta
IES-JRC
41
Lyudmila Kamburska
00390332786728
lyudmila.kamburska@jrc.it
18
7
Clyde Sea
SAMS
22
Tavis Pots
00441631 559415
Tavis.Potts@sams.ac.uk
19
15
Venice
CORILA
5
Pierpaolo Campostrini, Simona D.R. 00390412402511
campostrini@corila.it
20
VITO
6
Guy Engelen
003214335907
guy.engelen@vito.be
21
DEEMO UoG
27
Hanna Ladkowska
0048585236871
ladkowska@univ.gda.pl
22
2
Gulf of Gdansk
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Annex 2: Final Programme ( 1 day : 25th June 2007)
Objectives:
To train Communication Team members in fulfilling their SPICOSA related communication
tasks
To streamline the SPICOSA communication style and strategy.
To agree on mechanisms for collecting feedback from the stakeholders and channelling this
information back to the Node 1 team in order to allow for adjustment at the conceptual level.
Establishing format for reporting on communication activities
Participants:
One representative per Study Site (preferably the dedicated Communication and Training
Officer)
One representative of WP1, 6, 12, 13
Lead: EUCC
Programme Outline
Responsible
partner
Time (GMT+1)
Issue
10.00 – 10.30
Welcome, introductory round, technical
announcements
EUCC, all
10.30 – 11.00
The SPICOSA Communication Plan, Q&A
EUCC
11.00 – 11.30
The local communication plan (): draft
structure, Q&A
EUCC
Coffee break
Defining target audiences & key messages:
brainstorming
Introduction to media relations, Q&A
EUCC, all
11.30 – 12.00
12.00 – 12.30
12.30 – 13.00
13.00 – 14.00
Lunch break
14.00 – 14.15
Summary of results so far
Introduction to writing a good press release,
Q&A
Introduction: Non-media communication,
Q&A
Plenary discussion about press releases,
media relations and non-media
communication: open questions, sharing
ideas
Attribute individual assignments*: writing a
press release for each study site, define list
of study site media contacts, tactics for
individual sites for media and non-media
relations, define key messages per study site
Final round of questions, remarks about
telephone workshop, conclusions
14.15 – 14.45
14.45 – 15.30
15.30 – 16.30
16.30 –17.00
17.00-17.30
EUCC
Realisation
Dial-in telephone
conference. Shared
application: photos of
participants (in ppt format)
Shared power point, all
need access to computer
with internet access
Shared power point, all
need access to computer
with internet access
All off-line
Telephone conference,
moderated discussion
Shared power point
Off-line
EUCC
Shared power point
EUCC
Shared power point
EUCC
Telephone conference,
shared ppt presentation
All
Moderated telephone
conference
EUCC
Telephone conference,
shared ppt presentation
All
Telephone conference,
moderated
* Deadline will be define to deliver the individual assignments. EUCC will collect all information and
there will be a follow-up e-conference (to be schedule in two weeks time) for presentation of individual
assignments and discussions.
Materials such as templates and FP6 Visibility rules will be distributed separately.
th
Updated & prepared by EUCC – Mediterranean Centre team, 15 May 2007.
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Annex 3: Information provided prior to the virtual workshop
Email sent: 16.052007
Technical requirements and preparations :
we would like to inform you that we will be using DISY Web Conference system
(http://www2.teleconf.de/english.html ). You will find the minimum requirements and instructions
attached. Please check:
- Touch tone Telephone and PC - if your telephone has a loudspeaker that would be perfect so that
you will be able to work hands free.
- Guide for participants in Web conference (see .pdf attached)
In order to prepare the workshop introduction, please provide us in advance with:
- Your complete profile (name, telephone number where you will be reached for the tele-conference
and organization of communication officer/participant),
- Summary CV (2 to 3 sentences who you are and what you have done professionally), and
- photo of participant
Email sent to : ALL SSAs contacts, and leaders of WP 1, 6, 12 and 13
From: Maria Ferreira [mailto:m.ferreira@eucc.net]
Sent: Friday, June 22, 2007 5:49 PM
To: Daniel.Roy@ifremer.fr; amette@kmgne.de; reisj@Cardiff.ac.uk; timo.arula@ut.ee;
jakobw@system.ecology.su.se; hjb@difres.dk; einar.dahl@imr.no; A.Scollick@ucc.ie;
jannette.van.buuren@rws.nl; tgarcia@ualg.pt; Thierry.Laugier@ifremer.fr;
antonella.petrocelli@iamc.cnr.it; chanag@ath.hcmr.gr; Asli Donertas; lyudmila.kamburska@jrc.it
Cc: i.lucius@eucc.net; c.perez@eucc.net; tom.hopkins@iamc.cnr.it; Denis Bailly
Subject: Manual & Participants details: Communication virtual workshop
Dear Communication Team members,
In addition to our previous instructions, (guide and programme update) hereby we provide you the final
information and preparations for the Virtual Communication Workshop coming monday at 10.00h (=
9.00h UK / Portuguese time; 11.00h Turkish time).
Make sure you will join the conference on time!
Attached you will find 2 documents, as follows:
i - List of participants & contact details (annex 1): please double-check your personal details
(telephone & email address) and in case there are mistakes please inform us prior to Monday 10h and
we will correct it.
ii - A comprehensive User Manual step by step to log-in the Virtual workshop (tele/web conference) in
order to make all steps clear and that we will have a smooth start and development of the tele/webconference.
We strongly recommend you to print out these documents before the conference starts!
Furthermore, you will receive an e-invitation (automatic email) soon with your details and access code
to the web-conference (note that these details are case sensitive).
We hope to have provide you with useful information. If you have any questions let us know.
Looking forward to a fruitful e-workshop,
Best wishes,
Maria on behalf EUCC Communication Team E-mail: m.ferreira@eucc.net
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Annex 4 – User Manual Tele/Web Virtual Workshop
USER MANUAL TELE/Web Virtual Conference
STEP BY STEP LOG-IN
This manual aims to guide you through the steps to get connected to the DISY webconference. You will receive prior to the conference an automatic e-invitation from the
moderator - Subject of the email automatic invitation will be:
Telephone conference on XX.XX.200X, XX:XX (CEST)
This email message will provide your personal details to log in the web-conference, such
as:
Name: xxxx
Email address: xxxx
Code of access to the conference: xxxxx
PLEASE NOTE that you must log in with the exact details as provided in email invitation.
Then the following steps should take place:
1. After you will be connected to the telephone conference, please go to your
web-browser and visit www.teleconf.de
The website will automatically open in German language so
select English language as presented below (red arrow)
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2. Then click to tab “Participant login” in the Login section on the screen
Insert your name, email and access code provided by the conference automatic
invitation email – login
3. You will then be connected to the web-conference.
continue
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4. In the Welcome screen, click on overview or participants list (red arrow)
This will open an extra (resizable) window, which shows all the participants and
their status….
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The tele/web-conference has started and the host /moderator will guide
through the sessions and will display the slide presentations and Q/A sessions!
5. To view the slide presentations you will have to start this from your Welcome
window.
Below a screen shoot of a slide presentation
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GOOD LUCK!
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Science and Policy Integration for Coastal System Assessment
Additional information as result of feedback and experience gained at
“Virtual Workshop for SPICOSA Communication Team Members”- 25th June
For moderators:
-
Call all participants shortly before the conference – this ensures all participants and sites are
on and can test the audio technology of their telephone.
Introduce yourself. If time permits and depending upon the size of the group, have the other
participants introduce themselves as well so that people can get used to the voices of their
colleagues.
Begin by requesting that all participants/sites mute their microphones if not already muted.
This cuts down on noise interference.
Establish ground rules for asking questions or providing information. Have the participants
mute the microphones until they ask a question. Conversations on the side, moving paper,
and any small noise will be projected at other sites unless microphones are muted.
avoid connection with mobile phones as noise interferences are too disturbing and the
participant using a mobile has difficulties in listening and participating.
For participants:
-
if you are sharing an incoming telephone line with others, make sure nobody is blocking the
line for the time the conference is scheduled
switch on your computer and link to the internet before the conference starts
unmute the microphone, announce your name and the location prior to speaking.
There is a slight delay, be sure the person is finished speaking before you speak. Also pause
from time to time to allow for questions.
Keep the microphone muted when not speaking unless told otherwise.
Avoid unnecessary movement, side conversations, or the creation of other distracting noise
during the time you are unmuted.
if your telephone microphone is not good enough, talk through the receiver
move other phones away from the phone you are using in order to avoid interferences
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Science and Policy Integration for Coastal System Assessment
Annex 5: Model Press release & instructions for press releases
Press release
25 June 2007
European coastal researchers met successfully without emitting climate gases
Barcelona, Spain – Twenty scientists from across coastal Europe met virtually for a
one-day workshop to discuss ways of improving communication between researchers
and the coastal community. The event took place in the framework of the EU project
SPICOSA. All participants were surprised about how efficiently a conference can be
conducted by telephone and internet. A face-to-face meeting would have caused 18
people to travel, thereby emitting approximately XY tons of carbon.
SPICOSA, a project funded by the European Union’s Research Programme FP6, develops
tools to better analyse and understand the interaction between people and nature of
Europe’s coast. This will ultimately help coastal decision takers to manage coastal resources
in a more sustainable manner. As only good communication between SPICOSA researchers
and coastal stakeholders can guarantee that results of the project will be put to use, the
virtual workshop provided training on how to distribute the messages and results of
SPICOSA effectively.
“Partners of the SPICOSA project not only do research for sustainable coastal development,
they also want to lower their own impact on the environment” said Tom Hopkins, scientific
coordinator of SPICOSA. “This virtual workshop has shown how modern communication
technology can help us to do so”.
The teleworkshop was moderated by EUCC – Mediterranean Centre, an NGO based in
Barcelona, Spain, and one of the 54 SPICOSA partners. It used a new software programme,
which makes it possible to link up to 50 people by telephone and to share power point
presentations that all participants can see on their computer screens. After this successful
test application, the SPICOSA project is planning to hold more expert events as virtual
meetings.
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Science and Policy Integration for Coastal System Assessment
- ENDS FOR MORE INFORMATION
Irene Lucius
EUCC – Mediterranean Centre
Tel. +34 932247340; Fax. +43 932247341
Email : i.lucius@eucc.net
NOTES FOR EDITORS
SPICOSA is an EU Integrated Project that will strengthen research throughout the European
region and produce products of use to society. The Project’s goal is to create an operational
framework for delivering prognostic assessments of policy options for the sustainable
management of coastal zones.
Achieving this objective will require a restructuring of the science and methodology needed
to understand and to quantify the response of coastal zones to changing environmental and
anthropogenic conditions and the resulting impacts on ecosystem services. It will also
demand integration of disciplines and of geographic, political, and social scales.
The methodological product is called the Systems Approach Framework (SAF). It is based
on an adaptation of the Systems Approach that incorporates the ecological, social and
economic dimensions of the coastal zones together with emerging concepts on system
complexity. The SAF is designed to be readily updateable, to provide an accumulative
knowledge base for wider and more complex applications, and to contribute to a growing
understanding the options and actions necessary for the transition to sustainable
development.
The project started in February 2007 and will last for four years.
More details can be found on www.spicosa.eu
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Science and Policy Integration for Coastal System Assessment
Always put your press release on letterhead and always remember to include the EU flag,
SPICOSA and Sixth Framework Programme logo
Always write at the top of your document that it’s a press release.
Press release
Always include the date. Otherwise journalists won’t know whether it is recent news.
25 June 2007
Use a short, catchy and concise title – fewer than 10 words.
European coastal researchers met successfully without emitting
climate gases
Always write the name of the city where the release is issued from.
Barcelona, Spain – Twenty scientists from across coastal Europe met virtually for a one-day
workshop to discuss ways of improving communication between researchers and the coastal
community. The event took place in the framework of the EU project SPICOSA. All
participants were surprised about how efficiently a conference can be conducted by
telephone and internet. A face-to-face meeting would have caused 18 people to travel,
thereby emitting approximately XY tons of carbon.
What is important about the press release? Write one or two sentences that will draw the
reader in. Remember to get the point across as quickly as possible.
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Science and Policy Integration for Coastal System Assessment
SPICOSA, a project funded by the European Union’s Research Programme FP6, develops
tools to better analyse and understand the interaction between people and nature of
Europe’s coast. This will ultimately help coastal decision takers to manage coastal resources
in a more sustainable manner. As only good communication between SPICOSA researchers
and coastal stakeholders can guarantee that results of the project will be put to use, the
virtual workshop provided training on how to distribute the messages and results of
SPICOSA effectively.
The use of quotes provides journalists with direct material that can be used in an article.
Don’t forget to include a message in your quote.
“Partners of the SPICOSA project not only do research for sustainable coastal development,
they also want to lower their own impact on the environment” said Tom Hopkins, scientific
coordinator of SPICOSA. “This virtual workshop has shown how modern communication
technology can help us to do so”.
More and more detail is added to the press release as it goes on
The teleworkshop was moderated by EUCC – Mediterranean Centre, an NGO based in
Barcelona, Spain, and one of the 54 SPICOSA partners. It used a new software programme,
which makes it possible to link up to 50 people by telephone and to share power point
presentations that all participants can see on their computer screens. After this successful
test application, the SPICOSA project is planning to hold more expert events as virtual
meetings.
This tells journalists that the press release is finished. It should be at the end of your text and
before the “for more information” section.
-ENDS-
These are the contact details of the spokesperson and/ or PR person that is authorised to
speak on the record or provide additional information about the press release to journalists.
Ensure that the contact information is correct and that the people listed are available that
day. This should be written in smaller font than the press release – normally 10 points.
FOR MORE INFORMATION
Irene Lucius
EUCC – Mediterranean Centre
Tel. +34 932247340; Fax. +43 932247341
Email : i.lucius@eucc.net
These boilerplates have information about the project and SPICOSA. You should always
have both at the end of your press release.
NOTES FOR EDITORS
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Science and Policy Integration for Coastal System Assessment
SPICOSA is an EU Integrated Project that will strengthen research throughout the European
region and produce products of use to society. The Project’s goal is to create an operational
framework for delivering prognostic assessments of policy options for the sustainable
management of coastal zones.
Achieving this objective will require a restructuring of the science and methodology needed
to understand and to quantify the response of coastal zones to changing environmental and
anthropogenic conditions and the resulting impacts on ecosystem services. It will also
demand integration of disciplines and of geographic, political, and social scales.
The methodological product is called the Systems Approach Framework (SAF). It is based
on an adaptation of the Systems Approach that incorporates the ecological, social and
economic dimensions of the coastal zones together with emerging concepts on system
complexity. The SAF is designed to be readily updateable, to provide an accumulative
knowledge base for wider and more complex applications, and to contribute to a growing
understanding the options and actions necessary for the transition to sustainable
development.
The project started in February 2007 and will last for four years.
More details can be found on www.spicosa.eu
18/19
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