Marketing Module Manual

December 16, 2011
OTRUM Digital Signage
User Guide
Business Support
OTRUM AS
OTRUM Digital Signage User Guide
Table of Contents
Table of Contents ................................................................................................................... 2
Overview ................................................................................................................................ 3
Architecture............................................................................................................................ 3
The Web Interface .................................................................................................................. 4
Menu Tabs .............................................................................................................................. 4
The Overview Page ................................................................................................................. 5
The Playlist ............................................................................................................................. 6
Add Content ........................................................................................................................... 7
Add Text ................................................................................................................................. 8
Add Images ............................................................................................................................. 8
Add Videos.............................................................................................................................. 9
Add Price Lists ........................................................................................................................ 9
Add RSS Feeds ...................................................................................................................... 10
Add HTML Web Pages – BETA ONLY .................................................................................... 10
Conferences.......................................................................................................................... 11
Schedule a Conference ......................................................................................................... 12
Templates ............................................................................................................................. 12
Licensed RSS Feeds ............................................................................................................... 12
FAQ ....................................................................................................................................... 13
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OTRUM Digital Signage User Guide
Overview
OTRUM Digital Signage makes it possible to build and publish dynamic content directly to remote screens via
internet connectivity. Utilising this solution, staff at every level can control content on screens distributed
throughout multiple properties.
As a web-based solution, OTRUM Digital Signage can be managed from any location, and from any web
enabled device. A brief demonstration of the web-portal can be found here:
http://youtube/DrrreUh9iEk?hd=1
Content can be tailored for broadcast according to time, location, and relative priority.
System Highlights

100% web based solution
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Focus on a user friendly experience for staff
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No server hardware within the property
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OTRUM handles server hosting
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OTRUM handles redundant backup and storage
Architecture
MediaCube
A MediaCube is a small black box that is the engine behind the system. Generally one MediaCube is attached
to each screen.
Display
A Display is a screen. Displays must belong to at least one Display Group. One Display can show content from
multiple Display Groups.
Display Group
A Display Group is a group of screens. Display Groups can, for example, be groups of screens located in one
area, such as one lobby, or in hallways throughout a property. A Display Group can also refer to a group of
screens in different physical spaces. A Display Group such as ‘All Oslo’ could refer to screens scattered in
several properties across Oslo. Display Groups must belong to at least one Zone.
Zone
A Zone often, but not always, represents a physical entity such as a store or hotel. All Zones must belong to an
Organization.
Organization
An Organization is the core group or entity in the system. A company, chain, or brand is very often defined as
its own Organization.
Access levels within an Organization can be controlled, allowing specific staff access to certain areas and
limiting others. The four levels of access for users are: Organization Admin, Zone Admin, Advanced User, and
Conference User.
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OTRUM Digital Signage User Guide
The Web Interface
Login to the web interface using a unique username and password. https://webconference.otrum.net/
Menu Tabs
Navigate through the system by using the Menu Tabs which are always to the left of the screen.
The Menu tabs are customised according to the access level designated for each unique user.
For example, Digital Signage customers that do not have a conference system will not see the Conferences or
Summary Screen menu tabs as these relate solely to screens designated for conferences. Likewise, customers
that do not use the Enterprise platform will not see a menu tab for Enterprise.
Overview
The Overview tab shows all Display Groups within a Zone. This is where most
content can be scheduled and edited. This page is automatically shown upon login.
Conferences
The Conferences tab shows a list of conference screens and any scheduled
conferences for the day. This is where conferences can be scheduled and edited.
Templates
The Templates tab is where all templates are managed. Default templates are
always available in the system, and customised templates can be uploaded.
Templates are background imagery that fills the screen behind content and in some
cases designates where and how text is placed, such as when an XML feed is
ingested.
Summary Screens
The Summary Screens tab is where way-finding icons and templates can be set for designated summary
screens.
Users
The Users tab controls access levels, usernames, passwords, and the associated Organizations and Zones.
Displays
The Displays tab shows detailed information about individual screens.
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OTRUM Digital Signage User Guide
Display Groups
The Display Groups tab is where Displays are assigned to Display Groups, and the type of Display Group is
defined as Normal, Conference, Summary, or Archive.
Zones
The Zones tab is where a user creates Zones and specifies which Displays belong to the Zone.
Reports
The Reports tab shows detailed information about Organizations, Zones, Display Groups, and users, by clicking
the corresponding tick-box.
Enterprise
The Enterprise tab is where content for the Enterprise platform’s widgets can be programmed. Most users will
not see the Enterprise tab in the Digital Signage web interface.
Select Zone:
The Select Zone tab is where all Zones are listed. A Zone can be searched for by name.
The Overview Page
On the Overview page Display Groups are shown. Each Display Group shows a preview of the content running
on the Displays. By clicking a Display Group the content can be modified.
The flag on the bottom left of each Display Group indicates the status of the Display Group.
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Green flag = all content is functioning normally.
Blinking red flag = one or more Displays have lost connection to the server.
Yellow flag = the MediaCube memory is full. Content has to be deleted to make room for new
content.
Blue flag = represents a virtual Display Group, or Archive. Such Display Groups are generally used
to hold content rather than keeping such material on computer desktops, facilitating cooperation
between multiple users with access to the same Display Groups. Archives are not attached to
any Displays.
The number at the bottom right corner of each Display Groups shows the number of content presentations
that are running or scheduled to run.
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OTRUM Digital Signage User Guide
The Playlist
When a Display Group is selected, the playlist for that Display Group appears.
A playlist shows all content running or scheduled to run for a particular Display Group on the date shown in the
middle of the header. The Calendar and Today links, as well as the arrows on either side of the date, help users
navigate to the date of their choice.
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The name of the content is shown as is the date span it will run.
The magnifying glass shows detailed information. Scheduled images, video, RSS feeds, and HTML
web page content can be edited in this view.
The Copy link copies the content to a second line.
The Edit link shows a detailed view where Text and Price Lists content can be edited.
A blue box with an arrow indicates content is live.
A box with three tiers indicates the relative priority of the content: high, normal, or background.
Clicking the trash bin will delete the content. Deleted content will be removed from all Display
Groups.
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OTRUM Digital Signage User Guide
Add Content
Most content formats are supported, including:
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Text
PNG, GIF, and JPG Images
PowerPoint via PNG export
MPEG II and MPEG IV video
Price Lists
RSS Feeds
o News
o Weather
o Airport
o Other Image/Text XML feeds can configured
HTML is listed as an option but is in beta mode only
Flash Files is listed as an option (in the web interface) but is in beta mode only
All content is added in much the same way. Refer to pages 9-14 for variations in adding different kinds of
content.
1.
2.
3.
4.
5.
6.
From the Overview page, the playlist appears when any Display Group is selected.
In the playlist, click the ‘Add content’ link in the upper right hand corner. Select the type of content to
add. An editor window will appear.
Name the content. With the exception of video, all content requires a name. Unlike headers, this
name will not appear on the screens.
Select the starting and ending date and time of the content. As a default, content is shown constantly,
for example, from Monday 08:00 until Friday 16:00, and in the order in which it is uploaded to the
system (1,2,3,4…).

Tick ‘Daily’ to schedule content between specific times on specific days of the week.
o Today on = on for the whole day
o Today off = off for the whole day
o Scheduled on = scheduled on only between the two daily times.
o Scheduled off = scheduled off only between the two daily times.
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Tick ‘No end date’ to show the content until it is deleted from the system.
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Tick ‘Frequent’ to show the content between all the other scheduled content (1,2,1,3,1,4,1…).

Tick ‘Read-only’ to keep other users from editing scheduled content. Only the user that
scheduled the content and users with higher level access will be able to edit the scheduled
content.
Choose the Display Groups on which the content should run. Users with zone level or organization
level access will be able to select Display Groups throughout these properties.
Select a priority level for the content. The default priority is Normal.

‘Priority’ is the importance of content relative to other content. Priority levels are High, Normal,
and Background. Content set to display at the same time will be shown in the order of priority.
As an example, Content A set with ‘High’ priority on Thursday from 14:00 until 16:00 will, for two
hours, override Content B set with ‘Normal’ priority timed from Thursday from 9:00 until 18:00.
Content B will continue normally after Content A has ended at 16:00.
7.
8.
9.
Choose a template.
Click ‘Preview’ to see the content before sending it to screens.
Send the content to screens by clicking the Save/Submit/Disk icon.
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Add Text
1.
Define ‘Header’ and input text in ‘Body1’.
Depending on the template design, text can be added to the ‘Body2’ field and/or images can be added
by clicking the green plus icon next to ‘Image.’
Add Images
1.
2.
3.
Select a Transition Effect for the images. ‘Random’
mixes up different styles, ‘no effect’ will change the
image(s) without an effect.
Click ‘Select files...’ to browse and choose images.
The system approves file formats JPEG and PNG.
Several images can be uploaded at once.
Click ‘Upload’ to save and transfer the images to the
server and screens.
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OTRUM Digital Signage User Guide
Add Videos
1.
2.
3.
4.
To add video the Java Virtual Machine must be installed.
Click ‘Choose’ to attach video files. Only one video file/clip can be uploaded at a time.
Choose the Display Groups on which the content should run. To choose multiple Display Groups hold
down the CTRL-key while making the selection with the mouse.
Click ‘Submit’ from the bottom left
corner of the window to start th t e
transfer of the video file to the
server. The progression of of the
transfer is visible on the right side
of the window. Once the transfer is
complete, the transfer information
details will disappear. Closing the
window before the video file
transfer is complete will cancel the
transfer. Several video file
transfers can be done
simultaneously.
Add Price Lists
1.
2.
3.
4.
Input ‘Header’ and ‘Body1’ information to describe the list. Input ‘Item & Description’ and price
information for each product.
Define the order in which products will be listed on the screen with the ‘Order’ pull-down menu on the
right side. The system automatically changes the order of all the products.
A product can be temporarily removed from the screen by ticking ’Disable’. This is useful if a product
is temporarily out of stock.
Click ‘Clear’ to erase all information for a given product including product name, price, and description.
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OTRUM Digital Signage User Guide
Add RSS Feeds
1.
2.
3.
Copy and paste an RSS address to the URL field,
for example: http://rss.cnn.com/rss/edition.rss.
RSS URL’s are often found on web sites by clicking
the RSS icon on the toolbar.
RSS feeds are a type of XML feed. Regular XML
feeds can also be displayed in the system but
must be configured by OTRUM.
Add HTML Web Pages – BETA ONLY
5.
6.
7.
Copy and paste a web address in the URL field.
Select the ‘Slide Display Time’. The Slide Display Time is the number of seconds the web page will be
shown before transitioning to the next content in the system. The default time is 10 seconds.
Select ‘Refresh rate’ to automatically update the web page. This is useful for web pages with changing
content, such as news.
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OTRUM Digital Signage User Guide
Conferences
With the conference function the system can be used to schedule and manage conferences, and provide wayfinding for conference attendees.
Click the Conferences tab listed in the Menu on the left side of the screen. A calendar view will appear with all
conference rooms in the property listed.
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All scheduled conferences for the given day are listed with their corresponding time window.
The ‘Conference list’ link shows the overview of all the scheduled conferences.
Move to a different date using the Calendar link, the Today link, or the arrows on either side of
the date.
Conference information can be edited, copied or deleted by clicking the orange conference bar in
the calendar view.
Once scheduled, the company name, logo, timeslot, and way-finding icon will automatically be
sent to screens designated as Summary Displays.
The ’Preview’ link shows lists the screens designated as Summary Displays. Select a Summary
Display to preview.
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OTRUM Digital Signage User Guide
Schedule a Conference
1.
In the calendar view, go to the appropriate date and choose the green plus button for the conference
room in which to schedule a conference.
2. Add the customer name.
3. Add the company logo by selecting the
green button next to the drop menu. In
the pop-up window, add the customer
name and click ‘Browse’ to upload select
and upload the image. The logo can be in
.JPG,.GIF or .PNG format. Click the disk
icon to save. Once uploaded company
logos are stored for future use and can be
selected in the dropdown menu.
4. Write the meeting agenda (content). This
text will appear on the conference room
Displays.
5. Set the beginning and ending time of the
meeting.
6. Choose the conference rooms.
7. Choose the template for the conference
room Displays.
8. Specify how far in advance of the
conference start time to display the
information. Information for a current
and upcoming conference will alternate.
9. Click ‘Preview’.
10. Click the ’Save’ button to send the
information to the screens.
Templates
Text, Price Lists, RSS, Summary Screens, and Conference entries require templates to display the content.
Templates are made up of two parts: 1) backround, which contains the color scheme and/or imagery often
designed to reflect specific brands, and 2) layout which determines font color, size, and the positioning of
headers and body text.
Templates are uploaded to the system and made available to users throughout a zone or organization. Default
templates designed by OTRUM are always available in the system and can be used in the event branded
templates have not been created.
Licensed RSS Feeds
Paid licenses are required to display the vast majority of RSS feeds in a public commercial setting. In addition,
most data content providers have requirements for displaying their data such as the prominent display of their
logo in a customized template.
OTRUM has license agreements in place with several data providers to facilitate the proper use of third party
content.
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OTRUM Digital Signage User Guide
FAQ
How do I add images to an existing presentation?
Click the magnifying glass icon next to the item in question. Search for and add images by clicking the ‘Browse’
button. Save the changes by clicking the disk icon.
How do I stop active content?
Click the magnifying glass icon. Set an immediate ending time for the content. Save the changes by clicking the
disk icon. Alternatively, remove the content by clicking the trash bin icon.
How do I re-activate existing content?
Click the magnifying glass icon next to the content in question. Set new beginning and ending times and save
the changes by clicking the disk icon.
How do I get the content to show continuously ’over’ other content?
Change the priority setting level to ‘high’ and ensure no other content is set to high priority over the same
block of time.
How do I use other picture formats?
Open the unsupported format in PowerPoint and save it in a JPEG or PNG image format. For the best results,
change the page set-up in PowerPoint to W64, H36 for 16:9 screens and W48, H36 for 4:3 screens.
Why is nothing showing up on the screens?
The most common reason screens are dark is that the scheduling of the content is incorrectly set or has already
ended. Also, ensure the screen’s input is set to PC or RGB.
Why is a red flag blinking in the overview page?
One or more of the screens has lost connection to the server. This may be due to a loss of power or internet
connectivity. To find out how long the screen has been offline, run the cursor over the red flag.
Why is a yellow flag blinking on the overview page?
The memory is full in one or more of the MediaCubes. Run the cursor over the yellow flag to see which
MediaCube is full. Delete content (calendar view  trash bin icon) until the flag turns green.
Why is the text on the screen blurry?
When text and images are saved in a JPEG format the text can appear blurry. The PNG format is
recommended when using both text and images. Both formats work well when using only images.
Why doesn’t the overview page show all the content I added?
The overview page updates every 3 minutes. After the update the Display Group starts showing content from
the beginning. For this reason only the first 3 minutes of content are visible on the overview page.
Why doesn’t the content start when I scheduled it?
Once scheduled, content may not show up on the Displays immediately because content is collected from the
server only every few minutes.
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