Laaté Olukotun

Laaté Olukotun
creating products, services, and systems
Master of Design Candidate
Institute of Design
Illinois Institute of Technology
[email protected]
773.577.0011
Version 3.1 | February 23, 2006
Product Designer
I am a product designer. I can’t help but see
solutions to problems big and small. I am
driven by my interests and by my passions.
Through empathy, I am able to understand
user needs. Through rigorous training, I am
able to visualize future products.
The methods taught at the Institute of
Design have given me a disciplined means
of consistently developing new product
concepts. From user observation and human
factors to design analysis and synthesis, I
have studied and applied the methods
necessary to develop innovative products.
Garmin Bike-Mounted GPS Unit
4-5
Scarab Extreme Sports Craft
6-7
Medical Supply Delivery System
8-9
Our five-person team developed a design
brief detailing Garmin’s opportunity to
build a GPS device for bicyclists. A year
later, Garmin seemed to follow our
advice, producing a bike GPS device.
In Fall 2005, I decided to develop
a human-powered craft. Behavioral
prototyping and constant form and
mechanism refinements resulted in the
Scarab off-road skeleton boogie board.
Our three-person team developed
a multi-modal system for delivering
hospital supplies. We designed a working
prototype with interactive controls using
programming and circuit design.
Play Experiences for Mattel
My concept for a simple interactive toy
was chosen as a finalist for the 2005
Mattel Design Summit where it won the
“Best Experimental Experience” award.
Digital Camera Improvements
Our six-person team first uncovered
the major usability issues facing the
Nikon Coolpix 5000 digital camera then
developed a number of solutions. We
also explored tangible user interfaces.
10
11 - 12
Design Planner
I am a design planner. I can’t help but
think beyond the single product. There are
problems that cannot be solved by creating
a new device or craft. Some issues are too
complex, some systems are too large. Design
planning methods help to ensure that the
correct problem is being solved by the right
innovation.
Mayo Clinic’s Plummer Project
13
MSI SmartVisit
14
Developing the next services and systems
requires a disciplined approach. Through
the careful application of design methods it
is possible to proactively develop concepts
that, when implemented, yield considerable
benefits for organizations.
CTA Bus Notification System
15
Hive News Retrieval System
16
Using ID methods our three-person,
interdisciplinary team conceptualized
then prototyped 23 system-wide
concepts that are now being piloted,
tested and implemented in Mayo Clinic’s
Department of Medicine.
Our four-person team created a series
of systems for the Museum of Science
and Industry that collectively define
a smarter visit. This semester, I am
developing one of the products, an
avatar-based guide system.
Our two-person team developed a better
customer experience for commuters
who depend on the Chicago Transit
Authority bus system. Our system
notifies users of arrivals and delays.
Asked to explore “news media” as
a general topic, our five-person team
developed a robust news retrieval,
filter, sharing, and storage system to be
powered by Google.
bicycle GPS unit
Assigned the task of creating a new
product line, our team chose to develop
a concept for Garmin, the market
leader in Global Positioning System
(GPS) devices. By first understanding
the industry, our client, and user needs,
we were able to design a product with
real business potential - a GPS unit for
bicyclists.
Course: New Product Definition,
Institute of Design
Team:
Jaime Chen
Henning Fischer
Ah Young Hahn
Laate Olukotun
Jose Sia
Advisor: Chris Conley
Date:
Fall 2004
Concept Development
New Product Definition
We developed a new product definition document for
Garmin detailing the potential of our device. The definition
“encapsulates the results of the definition process with the
goal of communicating the product or service that needs to be
developed.” The document is a tool for taking a defined product
from its earliest concept phase to final launch. It is meant to be a
working document capable of changing and adjusting over time.
The document has multiple editors and is accessible by different
members throughout the organization.
>À“ˆ˜
>À“ˆ˜ÊˆÃÊÌ iʏi>`iÀʈ˜ÊœL>Ê*œÃˆÌˆœ˜ˆ˜}Ê
-ÞÃÌi“Ê­*-®ÊÌiV ˜œœ}ÞÊ>˜`ÊÃiÀÛiÃÊLœÌ Ê
Ì iÊ>ۈ>̈œ˜Ê>˜`ÊVœ˜ÃՓiÀʓ>ÀŽiÌðÊ/ iˆÀÊ
«Àœ`ÕVÌÃÊ>ÀiÊÕÃi`ʈ˜Êyވ˜}]ÊLœ>̈˜}]Ê`ÀˆÛˆ˜}]Ê
ˆŽˆ˜}]Ê>˜`ʓ>˜ÞÊœÌ iÀÊ>V̈ۈ̈ið
"««œÀÌ՘ˆÌˆiÃ
Uʈ˜‡ œÕÃiÊi˜}ˆ˜iiÀˆ˜}Ê>˜`ÊÃ>iÃÊ
Êʓ>ÀŽï˜}
UÊi݈Ã̈˜}Êwi`ÊÌiÃ̈˜}Ê
UÊwÀÃÌÊ̜ʓ>ÀŽiÌÊ«ÀœÌœÌÞ«iÃ
UÊVœ˜ÃՓiÀʓ>ÀŽiÌÉÊiiVÌÀœ˜ˆVÃ
UÊÜVˆ>Ê>V̈ۈ̈iÃÊ­ˆ°i°Ê}>“iÃ]Ê}iœ‡
ÊÊV>V ˆ˜}]ÊvÀˆi˜`ÃÌiÀ‡ˆŽiʏœV>̜ÀÃ]Ê
ÊÊ«ÕLˆVÊÌÀ>˜ÃˆÌʈ˜vœ®
UÊ Õ“>˜Êv>V̜ÀÇʏivÌÉÊÀˆ} ÌÊ >˜`i`
>À“ˆ˜½ÃÊLˆ}}iÃÌÊvÀÕÃÌÀ>̈œ˜Ê >ÃÊLii˜Êˆ˜Ê
ܜœˆ˜}Ê>Õ̜ʓ>ŽiÀðÊÌÊ`œ“ˆ˜>ÌiÃÊÌ iÊf£ÇäÊ
“ˆˆœ˜Ê}œL>ÊLÕȘiÃÃÊvœÀÊ>vÌiÀ“>ÀŽiÌÊ*-Ê
ÀiViˆÛiÀÃ°Ê ÕÌÊ>Õ̜ʓ>ŽiÀÃÊ>ÀiÊLՈ`ˆ˜}Ê
ÀiViˆÛiÀÃʈ˜ÌœÊ`>à Lœ>À`Ã]Ê>˜`Ê܈Êëi˜`Ê
fxÊLˆˆœ˜ÊÌ ˆÃÊÞi>ÀÊ`œˆ˜}ʈÌ]Ê>VVœÀ`ˆ˜}Ê̜ʜ˜iÊ
iÃ̈“>ÌiÊLÞʓ>ÀŽiÌÊÀiÃi>ÀV iÀÊ ]ʘœ˜iʜvÊ
ˆÌ]ÊÜÊv>À]ÊÜˆÌ Ê>À“ˆ˜°
>i˜}iÃ
UÊÃÕÃÌ>ˆ˜i`Ê}ÀœÜÌ
UÊvi>ÌÕÀiÉÊ«ÀˆViÊL>>˜Vi\Ê61
UÊÀ>ˆÃiÊ>Ü>Ài˜iÃÃʜvÊ*Uʈ˜Ìi}À>̈œ˜ÊœvÊœÌ iÀÊÌiV ˜œœ}ˆiÃ
UÊÃÕ««ˆiÀÊ`i«i`i˜VÞ
UÊVœ“«ï̈ÛiÊÌiV ˜œœ}ˆiÃ
UÊ«ÀˆÛ>VÞʈÃÃÕiÃ
Êx{ÎÊ*Àœ`ÕVÌÊ iw˜ˆÌˆœ˜
>ÊÓää{
>ˆ“iÊ i˜
i˜˜ˆ˜}ʈÃV iÀ
Ê9œÕ˜}Ê> ˜
>>ÌiÊ"ÕŽœÌ՘
œÃiÊ-ˆ>
œ“«>˜ÞÊ-ÌÀ>Ìi}Þ
º˜ÊÌ iÊVœ˜ÃՓiÀÊÃi}“i˜Ì]Ê iˆ} Ìi˜i`Ê
>Ü>Ài˜iÃÃʜvÊ*-Ê>˜`ÊÌ iʈ˜VÀi>Ș}Ê
«œ«Õ>ÀˆÌÞʜvʓœLˆiÊ`iۈViÃÊÃÕV Ê>ÃÊ
* ÃÊ>œÜÃÊvœÀÊÌ iÊVœ˜ÛiÀ}i˜ViʜvʜÕÀÊ
*-ʘ>ۈ}>̈œ˜ÊV>«>LˆˆÌˆiÃÊÜˆÌ ÊœÌ iÀÊ
ÌiV ˜œœ}ˆiÃ°Ê Ý>“«iÃʜvÊÌ ˆÃʈ˜Ìi}À>̈œ˜Ê
ˆ˜VÕ`iÊÌ iʈ+ÕiÊÎÈää]ÊÜ ˆV ÊVœ“Lˆ˜iÃÊ
>Ê*>“Ê"-‡L>Ãi`Ê* ÊÜˆÌ Ê*-Ê>˜`ÊÌ iÊ
,ˆ˜œÁ]ÊÜ ˆV ʓiÀ}iÃÊ>Ê>“ˆÞÊ,>`ˆœÊ
-iÀۈViÊ­,-®ÊӇÜ>ÞÊÀ>`ˆœÊÜˆÌ Ê*-°Ê/ iÃiÊ
>˜`ÊœÌ iÀÊ«Àœ`ÕVÌʏˆ˜iÃÊ܈ÊLiÊiÝ«>˜`i`Ê̜Ê
œvviÀʓœÀiÊ>`Û>˜Vi`Êvi>ÌÕÀiÊÃiÌð»Ê­ÃœÕÀVi\Ê
ÓääÎʘ˜Õ>Ê,i«œÀÌ®
ÃÃÕiÃ
UʏˆÌ̏iÊ`ˆvviÀi˜Ì>̈œ˜ÊÜˆÌ ˆ˜Êˆ˜iÃ
UÊ«iÀVi«Ìˆœ˜ÊœvʺœÕÌ`œœÀÃÉÊëœÀÌûÊ
ÊÊ«Àœ`ÕVÌ
UÊÃÕLÃ̈ÌÕÌiÃÊvœÀÊÜ>Þw˜`ˆ˜}\ÊÊ
ÊÊÞ> œœ]Ê /]ÊLœœŽiÃ]ʓ>«ÃÊ>˜`Ê
ÊÊœÌ iÀÊ«iœ«i
UÊL>ÌÌiÀÞʏˆvi
UÊ«ÀœViÃÜÀÉʓi“iœÀÞ
UÊ>VVÕÀ>VÞ
UÊVœ““œ`ˆÌˆâ>̈œ˜
>ˆ“iÊ
ÕÃ̜“iÀÊ-i}“i˜ÌÃ
The definition includes:
1. Program stats & overall summary
2. Solution anatomy
3. Statement of line
4. Key user benefits, value proposition
5. Business model
6. Technical issues, production/sourcing
7. Branding, naming, packaging, and
8. Merchandising
*-Ê>ÀŽiÌ
>À“ˆ˜\Ê/ iÊ œ“«>˜Þ
UÊ >ÃÃÊ*ÀœÊ- œ«Ã
UÊ iÃÌÊ ÕÞ
UÊ œ>ÌiÀ½ÃÊ7œÀ`
UÊ >Li>½Ã
UÊ ˆÀVՈÌÊ ˆÌÞ
UÊ ˆVŽ½ÃÊ-«œÀ̈˜}ʜœ`ÃÊ
UÊ>ÀÌÊ-«œÀÌÃ
UÊ, UÊ/>À}iÌ
UÊ7>‡>ÀÌ
UÊ7iÃÌÊ>Àˆ˜i
xä¯Ê , Ê
Ê
">Ì i]Ê-
f{Èx
{ä¯Ê >}i>˜Ê
Ê
->˜Ì>Ê >À>]Ê fÓää
£ä¯Ê œÜÀ>˜ViÊ
Ê
/ՏÃ>]Ê"
fǙ°x
Ó¯Ê
Ê
f£°Ç
œLÀ>Ê
*-Ê œ˜ÃՓiÀ\
ˆÛˆˆ>˜Ê*-ÊÕÃiÀÃʘœÜʜÕ̘ՓLiÀʓˆˆÌ>ÀÞÊ
ÕÃiÀÃÊ£ää‡Ìœ‡£°Ê œ˜ÃՓiÀÃÊÃVœœ«i`ÊÕ«Ê
ܓiÊÓʓˆˆœ˜Ê*-Ê >˜` i`Ãʈ˜ÊÓääÓ]Ê
“œÀiÊÌ >˜Ê >vʜvÊÜ ˆV ÊÜiÀiÊ>À“ˆ˜‡“>`i°
*-Ê/iV ˜œœ}Þ\
7 >ÌÊLi}>˜Ê>ÃÊ>ÊÜ>ÞÊvœÀʓˆÃȏiÃÊ>˜`Ê
ÌÀœœ«ÃÊ̜Ê`iÌiÀ“ˆ˜iÊÌ iˆÀʏœV>̈œ˜ÃÊ̜ÊÜˆÌ ˆ˜Ê
viiÌʇ‡Ê“iÀˆV>˜ÊÌ>Ý«>ÞiÀÃÊ«>ˆ`ÊÌ iÊf£xÊ
Lˆˆœ˜ÊLˆÊ̜ʏ>՘V ÊÌ iÊÓÇÊ*-ÊÃ>ÌiˆÌiÃÊ
Ì >ÌʜÀLˆÌÊ££]äääʓˆiÃÊ>LœÛiÊÌ iÊ >ÀÌ Ê
>˜`Ê i«Ê«ˆ˜«œˆ˜ÌÊÌiÀÀiÃÌÀˆ>ÊœV>̈œ˜Ãʇ‡Ê >ÃÊ
LiVœ“iÊ>Ê«>ÞÌ ˆ˜}ÊvœÀÊÌ iʏiˆÃÕÀiÊV>Ãð
ˆV>}œ]Ê
iÜÊ>``ˆÌˆœ˜Ãʈ˜ÊÓääÎ\
-œÕÀVi\ʺ>À“ˆ˜Êˆ˜`ÃÊÌ iÊ*iÀviVÌÊ
-«œÌ»]Ê ÕȘiÃÃÊÓ°ä]Ê iVi“LiÀÊÓääΰ
UÊ"vwViÊ>Ý
UÊ,>`ˆœÊ- >VŽ
œ“«ï˜}Ê/iV ˜œœ}ˆiÃ\
iÕ>ÀÊÌÀˆ>˜}Տ>̈œ˜]Ê7‡Ê˜iÌܜÀŽÃÊ­ ‡
"/ ®Ê>˜`ÊՏÌÀ>܈`iL>˜`ʜvviÀʜÕÌ`œœÀÊ>˜`Ê
ˆ˜`œœÀʏœV>̈œ˜Ê`>Ì>Ê>ÃÊÜi]Êܓï“iÃÊ
`œÜ˜Ê̜ÊÌ iÊVi˜Ìˆ“iÌiÀʏiÛi
"Ì iÀÊÀiÌ>ˆiÀÃʭÜÕÀVi\ʜœÛiÀ½Ã®
œÜiÀˆ˜}Ê œÃÌÃ\
*ÀˆViÃÊvœÀÊ*-ÊV ˆ«ÃÊ >ÛiÊ`Àœ««i`ÊvÀœ“Ê
f£ääÊ«iÀÊ£]äääÊ̜ÊfÓäʈ˜ÊÌ iÊ«>ÃÌÊwÛiÊ
Þi>ÀðÊ-œ˜ÞÊ >ÃÊ>Ê*-ÊÀiViˆÛiÀÊLՈÌʈ˜ÌœÊ
ˆÌÃÊi“œÀÞÊ-̈VŽ]Ê>ˆ“i`Ê>ÌÊÕÃiÀÃʜvʈÌÃÊ ˆjÊ
>˜` i`Ã]ÊÜ ˆiÊ/œÃ ˆL>Ê >ÃÊ`œ˜iÊÌ iÊ
Ã>“iÊÜˆÌ ÊˆÌÃÊ-iVÕÀiÊ ˆ}ˆÌ>ÊV>À`ð
œ“«ï˜}Ê/iV ˜œœ}ˆiÃ\
iÕ>ÀÊÌÀˆ>˜}Տ>̈œ˜]Ê7‡Ê˜iÌܜÀŽÃÊ­ ‡
"/ ®Ê>˜`ÊՏÌÀ>܈`iL>˜`ʜvviÀʜÕÌ`œœÀÊ>˜`Ê
ˆ˜`œœÀʏœV>̈œ˜Ê`>Ì>Ê>ÃÊÜi]Êܓï“iÃÊ
`œÜ˜Ê̜ÊÌ iÊVi˜Ìˆ“iÌiÀʏiÛi
"LÃÌ>ViÃ\Ê*ÀˆÛ>VÞÊÃÃÕiÃ
7ˆÀiiÃÃÊ œ““Õ˜ˆV>̈œ˜ÃÊ>˜`Ê*ÕLˆVÊ->viÌÞÊ
VÌʜvÊ£™™™ÊÃÌ>ÌiÃÊÌ >ÌÊÌ iÊVœ˜ÃՓiÀʓÕÃÌÊ
>ÕÌ œÀˆâiÊÌ iÊÕÃiʜÀÊ`ˆÃVœÃÕÀiʜvÊ܈ÀiiÃÃÊ
ˆ˜vœÀ“>̈œ˜Êˆ˜Ê>`Û>˜ViÊiÝVi«Ìʈ˜Êi“iÀ}i˜VÞÊ
ÈÌÕ>̈œ˜ÃÊ>ˆ“i`Ê>ÌÊViÊ« œ˜iÊÕÃiÀÃÊ>˜`Ê
Ì œÕ} ʈÌÃʏ>˜}Õ>}iÊVœÕ`Ê«œÌi˜Ìˆ>ÞÊLiÊ
iÝÌi˜`i`ÊÌœÊœÌ iÀÊ܈ÀiiÃÃÊ`iۈViÃ]ʈÌÊ
`œiÃʘœÌÊVœÛiÀÊ>˜ÞÊœÌ iÀʎˆ˜`ʜvʏœV>̈œ˜Ê
ˆ˜vœÀ“>̈œ˜
UÊ œ“«1-
UÊE,Ê iVÌÀœ˜ˆVÃ
UÊ°°Ê i>˜Êy>}à ˆ«ÊÃ̜Ài
UÊ,>˜`ÊV >ÞÊ>«ÊEÊ/À>Ûi
>ˆ“iÊ
i˜]Êi˜˜ˆ˜}ʈÃV iÀ]Ê Ê9œÕ˜}ʈ“]Ê>>ÌiÊ"ÕŽœÌ՘]ʜÃiÊ-ˆ>Ê\\Ê Êx{ÎÊ*Àœ`ÕVÌÊ iw˜ˆÌˆœ˜ÊÊ\\Ê>ÊÓää{
*Àœ`ÕVÌÊ iw˜ˆÌˆœ˜\Ê"ÛiÀ>Ê iÃVÀˆ«Ìˆœ˜
/ ",9
" / -ÌÀiiÌÊ̏>ÃÊ1-ÁÊ
ÓääxÊ>˜` i`
/>˜`i“Ê œ“«>ÃÃÊÉÊ
ˆ˜œ“iÌiÀ
",
/ˆ“iÝÊ/x{£n£Ê ˆ}ˆÌ>Ê
ˆ«Ê œ“«>ÃÃÊ
>««ˆ˜}Ê*i/ÀiÝ
œÀiÌÀiÝ
iVŽœ
*-
>ÈVÊ*-
ˆ+Õi
Ӈ7>ÞÊ
œ““Õ˜ˆV>̈œ˜Ã
>Û/>ŽÊ-
,ˆ˜œ
6
>Àˆ˜i
œÀiʜvÊ>Ê̜œÊÌ >˜Ê>Ê
̜Þ]ÊÕÃiÀÃʜvʓ>Àˆ˜iÊ*-Ê
ÀiÞʜ˜ÊÌ iÊÃÞÃÌi“ÊvœÀÊ
Ã>viÌÞ]ʘ>ۈ}>̈œ˜Ê>˜`Ê
Vœ““Õ˜ˆV>̈œ˜°
>ˆ“iÊ
Õà ˜iÊ -Ê*ÀœÊ
>˜` i`Ê ˆ}ˆÌ>Ê œ“«>ÃÃ
ˆ+ÕiÊÎÈää
* Ê*-
ˆVÀœÃœvÌÊ-ÌÀiiÌÃÊEÊ/Àˆ«ÃÊ
*-*ÁÊÈä
>˜` i`Ê*-
>ۓ>˜Ê* £ääÊ
*œÀÌ>LiÊ*-Ê*œVŽiÌÊ
* Ê
>}i>˜Ê-œvÌÜ>ÀiÊ
iÀˆ`ˆ>˜Ê œœÀÊ
>˜` i`Ê*-
-ÌÀiiÌ*ˆœÌÁÊÓÈxä
Õ̜“œÌˆÛi
iÜÊ ÕÃ̜“iÀ\Ê ÞVˆÃÌÃ
/ ˆÃÊÕÃiÀÊÜ>˜ÌÃÊ̜ʎ˜œÜÊ
˜œÌʜ˜ÞÊ œÜÊ̜Ê}iÌÊÌ iÀi]Ê
LÕÌÊ œÜÊv>ÃÌÊÌ iÞÊ>ÀiÊ}œˆ˜}°Ê
/ ˆÃʘiÜʏˆ˜iʜvÊ«Àœ`ÕVÌÃÊ
ÜiÊ>ÀiÊÃÕ}}iÃ̈˜}ÊL՘`iÃÊ
*-ÊV>«>LˆˆÌˆiÃÊÜˆÌ Ê
VÞVˆ˜}ÊVœ“«ÕÌiÀÃÊ̜ÊvœÀ“Ê
>˜Êˆ˜Ìi}À>Ìi`]ÊëœÀ̇ëiVˆwVÊ
«>ÌvœÀ“°
>}i>˜Ê,œ>`“>ÌiÊ
Çää
6/ / iÊ œ“iÃ̈µÕi½ÃÊVÞVˆ˜}ÊVœ“«ÕÌiÀÊ
“i>ÃÕÀiÃÊ>ÊÈ}˜ˆwV>˜ÌÊ>ëiVÌÃʜvÊ>ÊÀˆ`iÀ½ÃÊ
œ˜‡LˆŽiÊ«iÀvœÀ“>˜Vi\
UÊÛiÀ>}iÊëii`Ê­ŽÉ“« ®
UÊ>݈“Õ“Êëii`Ê­ŽÉ“« ®
UÊ"`œ“iÌiÀÊ­ŽÉ“ˆ®
UÊ/Àˆ«Ê`ˆÃÌ>˜ViÊ­ŽÉ“ˆ®
UÊ >«Ãi`Ê̈“iÊ­ °“°Ã®
UÊ >`i˜ViÊ­À«“®
UÊ*œÜiÀÊ­7>ÌÌî
-ÕLÃ̈ÌṎœ˜ÊˆÃÊÌ iÊVœÃiÃÌÊÌ Ài>Ì]ÊÜˆÌ Ê
VÞViÊVœ“«ÕÌiÀʓ>˜Õv>VÌÕÀiÀÃʜvviÀˆ˜}Ê
ȓ«iÊVÞViÊVœ“«ÕÌiÀÃÊÃÌ>À̈˜}Ê>ÌÊfÓx°ää°Ê
œ“«ï̈œ˜Êˆ˜ÊÌ iÊvœÀ“Êœvʓ>««ˆ˜}Ê*-Ê
՘ˆÌÃÊLi}ˆ˜ÃÊ>ÌÊÌ iÊf£ÇxÊ«ÀˆViÊ«œˆ˜Ì°Êˆ˜>Þ]Ê
Ì iÀiʈÃʏˆ“ˆÌi`ÊÃÕLÃ̈ÌṎœ˜Ê>Û>ˆ>Liʈ˜Ê
Ì iÊvœÀ“ÊœvÊ*-Êi˜>Li`ÊViÊ« œ˜iðÊ/ iÊ
>À“ˆ˜Ê œ“iÃ̈µÕiÊÀi«ÀiÃi˜ÌÃÊ>Ê՘ˆµÕiÊ
œvviÀˆ˜}Ê̜ÊÌ iÊVÞVˆ˜}ʓ>ÀŽiÌ°
7ˆÀiiÃÃÊ,>`>ÀÊ
iÌiV̜ÀÊÜÉ œ“«>ÃÃ
i˜]Êi˜˜ˆ˜}ʈÃV iÀ]Ê Ê9œÕ˜}ʈ“]Ê>>ÌiÊ"ÕŽœÌ՘]ʜÃiÊ-ˆ>Ê\\Ê Êx{ÎÊ*Àœ`ÕVÌÊ iwʘˆÌˆœ˜ÊÊ\\Ê>ÊÓää{
>ˆ“iÊ
i˜]Êi˜˜ˆ˜}ʈÃV iÀ]Ê Ê9œÕ˜}ʈ“]Ê>>ÌiÊ"ÕŽœÌ՘]ʜÃiÊ-ˆ>Ê\\Ê Êx{ÎÊ*Àœ`ÕVÌÊ iw˜ˆÌˆœ˜ÊÊ\\Ê>ÊÓää{
*Àœ`ÕVÌÊ iw˜ˆÌˆœ˜\Ê*Àœ`ÕVÌÉ ˆŽiÊ-iÌÊ1«
*Àœ`ÕVÌÊ iw˜ˆÌˆœ˜\Ê*Àœ`ÕVÌʘ>̜“Þ
UÊÊ >˜}>LiÊÃVÀii˜Ê“œ`iÃÊÌ >ÌÊ`ˆÃ«>ÞÊ
«iÀvœÀ“>˜ViʓiÌÀˆVÃ]ÊÀœÕÌiÊVÕiÃʜÀÊ
ÀœÕÌiʓ>«]ʈ˜`ˆÛˆ`Õ>ÞʜÀÊÃi«>À>ÌiÞ°
UÊ6œˆViÊ«Àœ“«ÌÃÊvœÀÊ`ˆÀiV̈œ˜>ÊV >˜}ið
UÊÊ,œÕÌiw˜`iÀÊÌ >ÌÊ>œÜÃÊޜÕÊ̜ÊÃ̜Ài]Ê
ÀiVœÀ`Ê>˜`ÊV >˜}iÊޜÕÀÊÀœÕÌiÊ>ÌÊ>˜ÞÊ
̈“i°
UÊÊ,œÕÌi Ý«œÀÌ\Êà >ÀiÊޜÕÀÊÀœÕÌiÊ
ˆ˜vœÀ“>̈œ˜ÊÜˆÌ ÊÀˆ`ˆ˜}Ê«>À̘iÀð
UÊ1ÀL>˜ÊVÞViÊVœ““ÕÌiÀÃ
UÊ ˜Ì ÕÈ>ÃÌÊÀœ>`ÊVÞVˆÃÌÃ
UÊ ˜Ì ÕÈ>ÃÌʓœÕ˜Ì>ˆ˜ÊLˆŽiÀÃ
UÊ,iVÀi>̈œ˜>ÊÕÃiÀÃ
œ“«ï̈ÛiÊ*œÃˆÌˆœ˜
/ iÊ>À“ˆ˜Ê œ“iÃ̈µÕiÊ`œiÃʘœÌÊ`ˆÀiV̏ÞÊ
Vœ“«iÌiÊÜˆÌ Ê>˜ÞÊi݈Ã̈˜}Ê«Àœ`ÕVÌÃʜ˜ÊÌ iÊ
“>ÀŽiÌÊ>ÃʈÌʈÃÊÌ iʜ˜Þʈ˜Ìi}À>Ìi`Ê*-É
LˆVÞViÊVœ“«ÕÌiÀʈ˜Êi݈ÃÌi˜Vi°Ê
iÕÝiÊÕÌœÊ œ“«>ÃÃÊ
-ÞÃÌi“
>ˆ“iÊ
$IMENSIONS v( X v7 X v$
7EIGHT OZ
7ATERPROOF 3HOCK
2ESISTANT (OUSING
UÊÊ >Ãi“>«ÊÜˆÌ Ê}i˜iÀ>Ê“>«Ê`>Ì>]Ê
ˆ˜VÕ`ˆ˜}Ê ˆ} Ü>ÞÃ]ʓ>œÀÊÊÀœ>`Ã]ÊÀˆÛiÀ]Ê
>ŽiÃ]Ê>˜`ÊLœÀ`iÀÃ
UÊÊxäÊÀiÛiÀÈLiÊÀœÕÌiÃ]Ê£ä]äääÊÌÀ>VŽÊ
«œˆ˜ÌÃÊÜˆÌ Ê/À>V >VŽÁÊÌiV ˜œœ}ÞÊ
UÊÊ>«-œÕÀViÊ«Àœ`ÕVÌÊVœ“«>̈LˆˆÌÞ
/>À}iÌÊ ÕÃ̜“iÀÃ
*ÀˆVˆ˜}ÊvœÀÊÌ ˆÃʓœ`iÊ܈ÊÀiyiVÌÊ>Ê«Ài“ˆÕ“Ê
>˜`ÊLiÊfÓxäÊvœÀÊÌ iÊL>ÈVÊ՘ˆÌÊ>˜`ÊfÎxäÊvœÀÊ
Ì iÊ`iÕÝiʓœ`iÊÜˆÌ ÊÌ iÊVœœÀÊÃVÀii˜°
/œ“Ìœ“Ê"Ê*ÕÃÊ
," Ê*œÜiÀi`Ê*-Ê
œÕ˜ÌÃ
DOMESTIQUE
/ iÊ œ“iÃ̈µÕi½ÃÊ*-ÊVœÀiÊvi>ÌÕÀiÃÊ
ˆ˜VÕ`i\
/ iÊ>À“ˆ˜Ê œ“iÃ̈µÕiÊ>ÃœÊvi>ÌÕiÃÊ>Ê
ÀiVœÀ`Êv՘V̈œ˜]Ê>œÜˆ˜}ÊVÞVˆÃÌÃÊ̜ÊÀiVœÀ`Ê
`>Ì>ʜ˜Ê˜iÜÊÀœÕÌiÃÊ>ÃÊÌ iÞÊÀˆ`iÊÌ i“]Ê>˜`Ê
Ì i˜Êà >ÀiÊÌ i“ʏ>ÌiÀÊÜˆÌ ÊvÀˆi˜`ðÊ
-ÕÕ˜ÌœÊ ‡£{Ê-ˆ} ̈˜}Ê
œ“«>ÃÃÊÜɏÕ“ˆ˜>̈œ˜
*-Ê,iViˆÛiÀÃÊvœÀÊ
1- ]Ê œ“«>V̏>à Ê
>˜`Ê Õi̜œÌ
i˜]Êi˜˜ˆ˜}ʈÃV iÀ]Ê Ê9œÕ˜}ʈ“]Ê>>ÌiÊ"ÕŽœÌ՘]ʜÃiÊ-ˆ>Ê\\Ê Êx{ÎÊ*Àœ`ÕVÌÊ iw˜ˆÌˆœ˜ÊÊ\\Ê>ÊÓää{
*Àœ`ÕVÌÊ iw˜ˆÌˆœ˜\ÊiÞÊi>ÌÕÀiÃÊ>˜`Ê i˜iwÌÃ
ÊvՏÞÊv՘V̈œ˜ˆ˜}Ê*-ÊÃÞÃÌi“Ê>œÜÃÊ
VÞVˆÃÌÃÊ̜ʎ˜œÜÊÜ iÀiÊÌ iÞÊ>ÀiÊ>ÌÊ>Ê
̈“iÃÊÜ ˆiÊÌ iÊVÞVˆ˜}ÊVœ“«ÕÌiÀÊ«ÀœÛˆ`iÃÊ
ˆ˜vœÀ“>̈œ˜ÊÃÕV Ê>ÃÊVÕÀÀi˜ÌÊëii`]Ê`ˆÃÌ>˜ViÊ
ÌÀ>Ûii`Ê>˜`Êi>«Ãi`Ê̈“i° œ“Lˆ˜i`ÊÜˆÌ Ê
`ˆÀiV̈œ˜>Ê«Àœ“«ÌÃ]ÊÀˆ`iÀÃʘœÊœ˜}iÀʘii`Ê
̜ÊVœ˜ÃՏÌÊÌÕÀ˜Êà iiÌÃʜÀÊܜ˜`iÀÊ œÜÊ̜Ê}iÌÊ
vÀœ“Ê«œˆ˜ÌÊÊÌœÊ °Ê
6 Ê*-ÊÎ{xä
iÊ݈“/ÊÊ8Îä
œLˆi
ʓœÀiÊV>ÃÕ>ÊÕÃiÀ°Ê
7>˜ÌÃÊÌ iÊv՘V̈œ˜>ˆÌÞʜvÊ
*-]ÊLÕÌÊVœ“Lˆ˜i`ÊÜˆÌ Ê
ˆviÃÌޏiÊ«Àœ`ÕVÌÃ]ʈ˜VÕ`ˆ˜}Ê
>Õ̜“œLˆiʘ>ۈ}>̈œ˜]Ê
* ÃÊ>˜`ÊVœ““Õ˜ˆV>̈œ˜ÃÊ
`iۈVið
* i/ÀiÝ
*-
6>ÕiÊ*Àœ«œÃˆÌˆœ˜
/ iÊ>À“ˆ˜Ê œ“iÃ̈µÕiʈ˜Ìi}À>ÌiÃÊ>Ê
vՏÞÊv՘V̈œ˜>Ê“>««ˆ˜}Ê*-Ê՘ˆÌÊÜˆÌ Ê
>˜Ê>`Û>˜Vi`ÊVÞVˆ˜}ÊVœ“«ÕÌiÀÊ̜ʫÀœÛˆ`iÊ
VÞVˆÃÌÃÊÜˆÌ ÊÀœÕÌiÊw˜`ˆ˜}Ê>˜`Ê«iÀvœÀ“>˜ViÊ
“i>ÃÕÀi“i˜ÌÊV>«>LˆˆÌˆiÃÊ«ÀiۈœÕÏÞÊ
՘>Û>ˆ>Liʈ˜Êœ˜iÊ`iۈVi°Ê
/, ÌÕÀˆœ˜ÒÊ*-ÊvœÀÊ
* ÊÈ
"ÕÌ`œœÀ
/ iÊÌÀ>`ˆÌˆœ˜>Ê*-ÊÕÃiÀ]Ê
ÌÀވ˜}Ê̜Ê}iÌÊvÀœ“Êœ˜iÊ
«>ViÊ̜Ê>˜œÌ iÀʈ˜ÊÌ iÊ
}Ài>ÌʜÕÌ`œœÀðÊ7>˜ÌÃÊ
v՘V̈œ˜>ˆÌÞÊ>˜`Ê>ÊÜ>ÞÊ̜Ê
ˆ˜Ìi}À>ÌiÊ*-ʈ˜ÌœÊ`ˆÛiÀÃiÊ
œÕÌ`œœÀÊ>V̈ۈiðÊ
-«iVˆ>ˆâi`ÊÜvÌÜ>ÀiÊvi>ÌÕÀiÃʈ˜VÕ`i`ʈ˜Ê
Ì iÊ œ“iÃ̈µÕiÊ*-Ê>Ài\
3UNLIGHT 2EADABLE
$ISPLAY
DOMESTIQUE
"ATTERY (2 ,)ON
£
3TEM -OUNTED #OMPUTER
Ó
&ORK -OUNTED 3PEED 3ENSOR
Î
#HAIN STAY -OUNTED #ADENCE
3ENSOR
2ECEIVER #HANNEL
-EMORY -"
$ISPLAY X 4&4
>À`Ü>Ài
!DJUSTABLE #ENTER
-OUNT "RACKET
4RACK0OINT #ONTROLLER
œ“iÃ̈µÕiÊ*-Ê >À`Ü>ÀiʈÃÊ`iÈ}˜i`Ê
vœÀÊ>ÊÌ iÊVœ˜`ˆÌˆœ˜ÃÊÌ >ÌÊ>ÊVÞVˆÃÌʓ>ÞÊ
i˜VœÕ˜ÌiÀÊ>˜`Êvi>ÌÕÀiÃ\
£
UÊ7>ÌiÀ«ÀœœvÊëi>ŽiÀ
UÊ`ÕÃÌ>LiʓœÕ˜Ìˆ˜}ÊLÀ>VŽiÌ
UÊÊ7ˆÀiiÃÃʈ˜Ìi}À>̈œ˜ÊÜˆÌ Êëii`Ê>˜`Ê
V>`i˜ViÊÃi˜ÃœÀÃʓœÕ˜Ìi`ʜ˜ÊLˆŽi
UÊ-՘ˆ} ÌÊÀi>`>LiÊ`ˆÃ«>ÞÊ­£°x»ÊÝÊÓ°Ó»®
UÊÊÓäÊ œÕÀÃʜvÊL>ÌÌiÀÞʏˆviÊ՘`iÀÊÌÞ«ˆV>‡
ÕÃiÊVœ˜`ˆÌˆœ˜ÃÊ­ÕÃiÃÊÌܜʺ»Ê
L>ÌÌiÀˆiÃʜÀÊiµÕˆÛ>i˜ÌÊÀiV >À}>Li®
UÊ*8ÇÊÜ>ÌiÀ«Àœœw˜}
UÊ7-ÊÀiVi«Ìˆœ˜
UÊÓ{Ê Ê“i“œÀÞ
Uʏ̈“ˆÌiÀ
UÊ iVÌÀœ˜ˆVÊ œ“«>ÃÃ
UÊ >Àœ“iÌÀˆVÊ-i˜ÃœÀ
-AP :OOM
Ó
Î
,ARGE 2UBBERIZED
)NTERFACE "UTTONS
>ˆ“iÊ
i˜]Êi˜˜ˆ˜}ʈÃV iÀ]Ê Ê9œÕ˜}ʈ“]Ê>>ÌiÊ"ÕŽœÌ՘]ʜÃiÊ-ˆ>Ê\\Ê Êx{ÎÊ*Àœ`ÕVÌÊ iw˜ˆÌˆœ˜ÊÊ\\Ê>ÊÓää{
>À“ˆ˜½ÃÊÀiÛi˜ÕiÃÊvÀœ“ÊVœ˜ÃՓiÀÊ«Àœ`ÕVÌÃÊ
iÝVii`i`Êf{xä“]ÊÜˆÌ Êi>V Ê«Àœ`ÕVÌʈ˜ÊÌ iÊ
ˆ˜iÊ}i˜iÀ>̈˜}Êf££“Êœ˜Ê>ÛiÀ>}i°Ê
>Ãi`ʜ˜ÊÌ iÃiÊ«ÀœiV̈œ˜Ã]Ê>ÌÊ>˜Ê>ÛiÀ>}iÊ
«ÀˆViʜvÊfÎää]ÊÌ iÊ œ“iÃ̈µÕiÊV>˜ÊLiÊ
iÝ«iVÌi`Ê̜ʓœÛiÊÎÇ]äääÊ՘ˆÌÃʜ˜ÊÌ iʏœÜÊ
i˜`°
*Àœ`ÕVÌʈ˜i
/ iÊ œ“iÃ̈µÕiÊ«Àœ`ÕVÌʏˆ˜iÊ >ÃÊÌܜÊ
“œ`iÃ]ÊÌ iÊL>ÈVÊ >ÃÈVÊ>˜`ÊÌ iÊ>`Û>˜Vi`Ê
À>˜`Ê/œÕÀ°Ê/ iÊ«Àˆ˜Vˆ«iÊ`ˆvviÀi˜ViÃÊ
LiÌÜii˜ÊÌ iÊÌܜʓœ`iÃÊ>ÀiÊ>ÊVœœÀÊÃVÀii˜]Ê
Ì iÊ>LˆˆÌÞÊ̜ÊiÝ«œÀÌÊÀœÕÌiÃÊ>˜`Ê>``ˆÌˆœ˜>Ê
«iÀvœÀ“>˜ViÊ>˜`Ê`ˆÀiV̈œ˜>ÊÃi˜ÃœÀðÊ
-œÕÀVˆ˜}
>À“ˆ˜½Ãʈ˜‡ œÕÃiÊi˜}ˆ˜iiÀˆ˜}]ÊÃ>iÃÊ>˜`Ê
“>ÀŽï˜}Ê`ˆÛˆÃˆœ˜ÃÊ܈Ê`iÈ}˜]ÊÃiÊ>˜`Ê
“>ÀŽiÌÊÌ iÊ œ“iÃ̈µÕi°
>ÌiÀˆ>ÃÊ>˜`ÊVœ˜ÃÌÀÕV̈œ˜Ê܈ÊÕÃiÊ>À“ˆ˜½ÃÊ
i݈Ã̈˜}ÊÛi˜`œÀðÊ
>ˆ“iÊ
>ˆ“iÊ
i˜]Êi˜˜ˆ˜}ʈÃV iÀ]Ê Ê9œÕ˜}ʈ“]Ê>>ÌiÊ"ÕŽœÌ՘]ʜÃiÊ-ˆ>Ê\\Ê Êx{ÎÊ*Àœ`ÕVÌÊ iw˜ˆÌˆœ˜ÊÊ\\Ê>ÊÓää{
>ˆ“iÊ
i˜]Êi˜˜ˆ˜}ʈÃV iÀ]Ê Ê9œÕ˜}ʈ“]Ê>>ÌiÊ"ÕŽœÌ՘]ʜÃiÊ-ˆ>Ê\\Ê Êx{ÎÊ*Àœ`ÕVÌÊ iw˜ˆÌˆœ˜ÊÊ\\Ê>ÊÓää{
*Àœ`ÕVÌÊ iw˜ˆÌˆœ˜\Ê À>˜`Ê*œÃˆÌˆœ˜ˆ˜}Ê>˜`Ê iÈ}˜
*Àœ`ÕVÌÊ iw˜ˆÌˆœ˜\Ê ÕȘiÃÃʜ`iÊ>˜`Ê*Àœ`ÕVÌʈ˜i
ÕȘiÃÃʜ`i
˜ÊiÃ̈“>Ìi`ÊÓä¯ÊœvÊÌ iÊ«œ«Õ>̈œ˜ÊœvÊ
Ì iÊ1˜ˆÌi`Ê-Ì>ÌiÃÊ܈Ê«ÕÀV >ÃiÊ>ÊLˆVÞViÊ
œ˜ÊÓääx°Ê"vÊÌ ˆÃÊÈäʓˆˆœ˜]ʣʈ˜Ê£äʈÃʏˆŽiÞÊ
̜ʫÕÀV >ÃiÊ>ÊVÞVˆ˜}ÊVœ“«ÕÌiÀ°Ê7ˆÌ ˆ˜Ê
Ì ˆÃÊ}ÀœÕ«]ÊÜiÊiÃ̈“>ÌiÊÌ >ÌÊÎä¯ÊœvÊÌ iÊ
«ÕÀV >ÃiÀÃÊ܈Êœ«ÌÊvœÀÊÌ iÊ ˆ} Êi˜`ʜvÊ
Ì iʓ>ÀŽiÌ]ÊÜ ˆV ʈÃÊÜ iÀiÊÌ iÊ>À“ˆ˜Ê
œ“iÃ̈µÕiʈÃÊ«œÃˆÌˆœ˜i`°Ê/ ˆÃʈÃÊ>Ê«œÌi˜Ìˆ>Ê
“>ÀŽiÌʜvÊ£°nʓˆˆœ˜°
domestique
*Àˆ“>ÀÞÊÊ ˆÃÌÀˆLṎœ˜Ê >˜˜iÃ
i>`ˆ˜}ÊÀiÌ>ˆiÀÃʭÜÕÀVi\Ê>À“ˆ˜®
*-Ê>ÀŽiÌÊ- >ÀiÊi>`iÀÃ
i˜]Êi˜˜ˆ˜}ʈÃV iÀ]Ê Ê9œÕ˜}ʈ“]Ê>>ÌiÊ"ÕŽœÌ՘]ʜÃiÊ-ˆ>Ê\\Ê Êx{ÎÊ*Àœ`ÕVÌÊ iw˜ˆÌˆœ˜ÊÊ\\Ê>ÊÓää{
-œvÌÜ>Ài
The project resulted in the development of a product with
real potential and also a working document intended for
communicating the concept, the surrounding context, and the
steps necessary for the company to successfully launch the
product line.
>ÀŽiÌÊÛ>Õi\Êf{°xÊLˆˆœ˜
,iÛi˜Õi\ÊÕ«ÊÓίÊ>˜˜Õ>ÞÊȘViÊ£™™ÈÊ̜Ê
f{Èxʓˆˆœ˜ÊÌ ˆÃÊÞi>À°
*ÀœwÌÃ\Êf£{Óʓˆˆœ˜
>ÀŽiÌÊ- >Ài\Ênä¯Êà >ÀiʜvÊÌ iÊVˆÛˆÊ>ۈ‡
œ˜ˆVÃÊLÕȘiÃÃ
œLˆiÊ*Àœ`ÕVÌÃÊ‡Ê œ“«ï̈œ˜
>À“ˆ˜Ê*-Ê՘V̈œ˜>Ê >Ìi}œÀˆiÃÊ>˜`Ê*Àœ`ÕVÌʈ˜iÃ
iÞÊ1ÃiÀÊ i˜iwÌÃ
Conclusion
*-Ê>ÀŽiÌÊ-ˆâi\
->iÃʜvʏœL>Ê*œÃˆÌˆœ˜ˆ˜}Ê-ÞÃÌi“Ê­*-®Ê
ÀiViˆÛiÀÃʇ‡Êˆ˜Ê >˜` i`Ê`iۈViÃ]ÊV>ÀÃ]Ê
«>˜iÃÊ>˜`ÊLœ>ÌÃʇ‡Ê܈ÊÀi>V Êf{°ÇLˆˆœ˜Ê
ˆ˜Ê œÀÌ Ê“iÀˆV>ʈ˜ÊÓää{Ê>˜`ʓœÀiÊÌ >˜Ê
`œÕLiÊLÞÊÓään°
œ“«>˜ÞÊ*Àœwi
*ÀˆVi
,iViˆÛiÀ
ՓLiÀʜvÊ7>Þ«œˆ˜ÌÃ
ՈÌʈ˜Êi“œÀÞ
›ÊœvÊ,œÕÌiÃÊÉʛʜvÊÜ>Þ«œˆ˜ÌÃÊ
«iÀÊÀœÕÌi
>Ì>L>ÃiʜÀÊ >Ãi“>«
``ˆÌˆœ˜>Ê“>«Êœ«Ìˆœ˜Ã
ˆÃ«>ÞÊ-ˆâi
ˆÃ«>ÞÊÌÞ«i
*ˆÝiÃÊ­ÊÝÊ7®
-Ì>˜`>À`Ê*-ʘÌi˜˜>
/À>V >VŽÊœ`i
›ÊœvÊ/À>VŽœ}Ê*œˆ˜ÌÃ
Õ`ˆLiʏ>À“Ã
œV>̈œ˜Ê,i«œÀ̈˜}
7>ÌiÀ«ÀœœvÊ-Ì>˜`>À`
/ ՓLÊ-̈VŽÊ­x‡«œÃˆÌˆœ˜Ê
VÕÀÜÀÊÃ܈ÌV ®
1- ʈ˜ÌiÀv>Vi
>«Ê-̜À>}i
>VŽˆÌÊ ˆÃ«>Þ
7-ÊV>«>LˆˆÌÞ
ÛiÀ>}iÊëii`Ê­ŽÉ“« ®
>݈“Õ“Êëii`Ê­ŽÉ“« ®
"`œ“iÌiÀÊ­ŽÉ“ˆ®
/Àˆ«Ê`ˆÃÌ>˜ViÊ­ŽÉ“ˆ®
>«Ãi`Ê̈“iÊ­ °“°Ã®
>`i˜ViÊ­À«“®
*œÜiÀÊ­7>ÌÌî
,œÕÌi Ý«œÀÌ
7ˆÀiiÃÃÊÃi˜ÃœÀÃ
Ìˆ“iÌiÀ
iVÌÀœ˜ˆVÊ œ“«>ÃÃ
>Àœ“iÌiÀ
œœÀÊ-VÀii˜
>ÃÈV
fÓxä°ää
£ÓÊV >˜˜i
xää
Ó{Ê
ÓäÉ£Óx
À>˜`Ê/œÕÀ
fÎxä°ää
£ÓÊV >˜˜i
£äää
Ó{Ê
xäÉÓxä
“iÀˆV>Ãʈ} Ü>ÞʜÀÊ “iÀˆV>Ãʈ} Ü>ÞʜÀÊ
̏>˜ÌˆVʈ} Ü>ÞʜÀÊ Ì>˜ÌˆVʈ} Ü>ÞʜÀÊ
*>VˆvˆVʈ} Ü>ÞÊ>˜`Ê *>VˆvˆVʈ} Ü>ÞÊ>˜`Ê
>Àˆ˜iÊ*œˆ˜ÌÊ
>Àˆ˜iÊ*œˆ˜ÌÊ
>Ì>L>Ãi
>Ì>L>Ãi
>«-œÕÀViÊ ‡,"Ê >«-œÕÀViÊ ‡,"Ê
Õ«œ>`>LiÊ
Õ«œ>`>LiÊ
ˆ˜vœÀ“>̈œ˜
ˆ˜vœÀ“>̈œ˜
Ó°ÓÊ8Ê£°È
Ó°ÓÊ8Ê£°È
{ʏiÛiÊ}À>ÞʏV`
ÓxÈÊ//
Ó{äÊÝÊ£nä
Ó{äÊÝÊ£nä
ՈÌ‡ˆ˜
ՈÌ‡ˆ˜
U
U
xäää
£ääää
U
U
U
U
*8Ç
*8Ç
U
U
U
U
U
U
U
U
U
U
U
U
U
U
U
U
U
U
U
U
U
U
U
U
U
U
U
U
i˜]Êi˜˜ˆ˜}ʈÃV iÀ]Ê Ê9œÕ˜}ʈ“]Ê>>ÌiÊ"ÕŽœÌ՘]ʜÃiÊ-ˆ>Ê\\Ê Êx{ÎÊ*Àœ`ÕVÌÊ iw˜ˆÌˆœ˜ÊÊ\\Ê>ÊÓää{
*œÃˆÌˆœ˜ˆ˜}
/ iÊ>À“ˆ˜Ê œ“iÃ̈µÕiʈÃÊÌ>À}iÌi`Ê
>ÌÊÌ iÊi˜Ì ÕÈ>ÃÌÊVÞVˆÃÌÊÌ >ÌÊÀˆ`iÃÊvœÀÊ
ÌÀ>˜Ã«œÀÌ>̈œ˜]Êw̘iÃÃ]Ê>`Ûi˜ÌÕÀiÊÌÀ>ÛiÊÊ
>˜`Êv՘°ÊœÀÊ" Ê«ÕÀV >ÃiÀÃ]ʈÌÊ܈ÊLiÊ
«œÃˆÌˆœ˜i`Ê>ÃÊ>Ê ˆ} ÊÛ>ÕiÊ>``‡œ˜°
À>˜`
œ“iÃ̈µÕiÊ܈ÊLiÊ>ÊÃÕL‡LÀ>˜`ʜvÊÌ iÊ
>À“ˆ˜ÊVœÀ«œÀ>̈œ˜]ʓÕV ʏˆŽiÊVÕÀÀi˜Ìʏˆ˜iÃÊ
ˆ˜ÊÌ iÊ«Àœ`ÕVÌÊ«œÀÌvœˆœ°Ê/ iÊLÀ>˜`Ê܈Ê
ÀiViˆÛiÊ>ÊÌÞ«œ}À>« ˆVÊÌÀi>̓i˜Ì]Ê՘ˆµÕiÊ
«>VŽ>}ˆ˜}Ê>˜`Ê«œˆ˜ÌʜvÊ«ÕÀV >ÃiÊ­*"*®Ê
“>ÌiÀˆ>ÃÊ̜Ê>ˆ`ÊÀiÌ>ˆiÀð
>“ˆ˜}
/ iÊ>À“ˆ˜Ê œ“iÃ̈µÕiʈÃʘ>“i`Ê>vÌiÀÊÌ iÊ
VÞVˆÃÌÃʈ˜Ê«ÀœviÃȜ˜>ÊÌi>“ÃÊÌ >ÌÊÃÕ««œÀÌÊ
Ì iʏi>`iÀʈ˜Ê ˆÃʜÀÊ iÀÊivvœÀÌÃÊ̜Ê܈˜ÊÌ iÊ
À>Vi°Ê/ iÞÊ>ÀiÊÀi뜘ÈLiÊvœÀÊV >Ș}ÊLÀi>ŽÊ
>Ü>ÞÃ]Ê«ÀœÛˆ`ˆ˜}ʏi>`ʜÕÌÃ]Ê}iÌ̈˜}ÊÃÕ««ˆiÃÊ
vÀœ“ÊÌ iÊÌi>“ÊV>À]ÊÃiÌ̈˜}ÊÌ iÊ«>ViÊ>˜`Ê
«ÀœÛˆ`ˆ˜}Ê>˜ÞÊœÌ iÀÊ>ÃÈÃÌ>˜ViÊÌ iʏi>`iÀÊ
“>Þʘii`°Ê œ“iÃ̈µÕiÃÊi݈ÃÌÊ̜ÊÃiÀÛiÊÌ iÊ
̜«ÊÀˆ`iÀ°
*œÃÈLiÊ/>}ˆ˜iÃ
UÊ Ài>ŽÊÜ>Þ
UÊ*>ۈ˜}ÊÌ iÊ7>Þ
UÊ7œÀŽˆ˜}ÊvœÀÊ9œÕ
DOMESTIQUE
6ˆÃÕ>Ê`i˜ÌˆÌÞ
>À“ˆ˜Ê œ“iÃ̈µÕi½ÃÊۈÃÕ>Êˆ`i˜ÌˆÌÞÊiۜŽiÃÊ
ëii`Ê>˜`ÊivwVˆi˜VÞʈ˜ÊˆÌÃÊ« ÞÈV>ÊvœÀ“Ê
>ÃÊÜiÊ>ÃÊÌ iÊÌÞ«œ}À>« ˆVÊÌÀi>̓i˜ÌʜvÊ
Ì iÊLÀ>˜`ʘ>“i°Ê˜Ê>``ˆÌˆœ˜]ÊÞiœÜ]ÊÌ iÊ
VœœÀʜvÊۈV̜ÀÞʈ˜ÊVÞVˆ˜}]Ê܈ÊLiÊ«ÀiÃi˜ÌÊ
Ì ÀœÕ} œÕÌ°Ê
*>VŽ>}ˆ˜}
ÀœÕ˜`Ê/œÕÀÊ1˜ˆÌʈ˜VÕ`iÃ\
UÊ£Ê œ“iÃ̈µÕiÊ*-Ê՘ˆÌ
UÊ£Ê>`ÕÃÌ>LiÊVi˜ÌiÀʓœÕ˜ÌÊLÀ>VŽiÌ
UÊ£ÊvœÀŽÊëii`ÊÃi˜ÃœÀÊÀiViˆÛiÀ
UÊ£ÊvœÀŽÊëii`ÊÃi˜ÃœÀʓ>}˜iÌ
UÊ£ÊV>`i˜ViÊÃi˜ÃœÀÊÀiViˆÛiÀ
UÊ£ÊV>`i˜ViÊÃi˜ÃœÀʓ>}˜iÌ
UÊ Ê,"ÊÜˆÌ Ê“>«ÃÊ>˜`ÊÜvÌÜ>Ài
UÊ1- ÊVœÀ`
UÊ1ÃiÀÊ>˜Õ>
UÊ7>ÀÀ>˜ÌÞʈ˜vœÀ“>̈œ˜
UÊ*>VŽ>}ˆ˜}ʓ>ÌiÀˆ>Ã
*>VŽ>}ˆ˜}Ê œ«ÞÊ,iµÕˆÀi“i˜ÌÃ
UÊ1ÃiÀʓ>˜Õ>
UÊ7>ÀÀ>˜ÌÞʈ˜vœÀ“>̈œ˜
UÊ*>VŽ>}ˆ˜}ÊVœ«Þ
UÊ*"*ÊÃÌ>˜`
UÊ*"*ÊLÀœV ÕÀi
>ˆ“iÊ
i˜]Êi˜˜ˆ˜}ʈÃV iÀ]Ê Ê9œÕ˜}ʈ“]Ê>>ÌiÊ"ÕŽœÌ՘]ʜÃiÊ-ˆ>Ê\\Ê Êx{ÎÊ*Àœ`ÕVÌÊ iw˜ˆÌˆœ˜ÊÊ\\Ê>ÊÓää{
Laate Olukotun | Product Designer
scarab
extreme sports craft
Developed through an iterative
process of brainstorming, sketching,
prototyping and testing, the concept
began as an idea for a recumbent
craft but evolved into a much stronger
design for a face-first vehicle for thrill
seekers. The craft is a new, highly
responsive, gravity-powered extreme
sports craft.
Project:
Braun Design Competition 2005
Course: Product Workshop,
Institute of Design
Team:
Individual
Advisor: Chris Conley
Date:
Fall 2004
Concept Details
A New Idea
Scarab is an off-road tricycle placing riders in a face-first, reclining
position. Riders change direction primarily by shifting their leg
positions – kicking a leg out to the left turns the craft left.
Due to the rider’s unique face-first position, specfic attention
was given to the shape of the board. The other components and
elements of the board directly reference or relate to the board in
terms of position, shape, and size.
Finally, the craft was designed to resemble its namesake, the scarab
(or scarabee) beetle of Egyptian folklore. The craft hugs the ground,
and the rider holds on for dear life on this fast ride.
scarab
extreme sports craft
Laate Olukotun | Product Designer
Medical Supply System
multi-modal delivery & self-checkout devices
Our team developed a working
interactive prototype designed to
support medical supply delivery at
Rush University Medical Center. The
system – a mobile unit with a graphical
user interface and voice input, a
Bluetooth headset, and a weightsensitive shelving unit – allow supply
techs to accurately deliver items while
also enabling nurses to simply grab
items and go.
Course: Interactive Product Workshop,
Institute of Design
Team:
Christine Choi
Yong Gyun Ghim
Laate Olukotun
Client:
Vocollect
Advisor: Keichi Sato
Date:
Spring 2005
Concept Development
Building a Working Prototype
Our newly-acquired knowledge of building circuits, control boards,
programming, and desiging interactive interfaces allowed us to
build a real working prototype.
The prototype includes the following:
• a weight-sensitive shelving unit capable of detecting items
placed on any shelf
• a foam core mockup of the cart-attachable device
• a n interactive graphical user interface with voice-control
simulation capable of demonstrating the real experience
Medical Supply
delivery & self-checkout devices
Laate Olukotun | Product Designer
Play Experiences for
the Next Generation
Mattel provided our class with a single
theme: to determine the future of play
for kids between the ages of 3 and
8-years-old. By better understanding
existing toys and the activities of
today’s kids, I was able to develop a
simple interactive toy to help kids do
what they love most – explore.
Project:
Play for the Next Generation
Course: Product Architecture Workshop,
Institute of Design
Client: Mattel
Team:
Individual
Advisor: Chris Conley
Date:
Spring 2005
Digital Camera Improvements
concepts for developing an intuitive interface
Our team performed a series of
usability tests on a series of digital
cameras. Manual focus, aperture, and
image deletion settings were identified
as glaring issues with the Nikon Coolpix
5000. We then developed a series of
innovative solutions to improve the
camera’s functionality. Plus, we explored
the possibiltiies of developing a
tangible user interface.
Project:
Usability Testing
Course: Cognitive Human Factors,
Institute of Design
Team:
Yared Akalou
Christine Choi
Kim Dziedzic
Yong Gyun Ghim
Laate Olukotun
Rajat Shail
Date:
Spring 2005
Concept Generation
Design Solutions
Based on our analysis, we knew the major problems and simply
developed ideas that directly addressed these issues.
Manual focus fixes
integrate analog
camera functions
Provides
immediate tactile
feedback via the
use of crystal focus
window and the
use of analog lens
Aperature settings
will improve
through better
communication
now entering-
MANUAL FOCUS
MODE
sers should have
U
access to help menus,
easily understand their
current modes, and
have easy access to
critical functions.
Image deletion
will be simpler
using a common
configuration
dd an OK or Enter
A
button in the center of
the navigation buttons
Digital Camera
Improvements
Help -
OK
Laate Olukotun | Product Designer
12
The Plummer Project
system innovations to support physicians
The Project was developed to optimize
support for the physician in delivering
high quality care. Led by three interns
– two MBA/MHA candidates and I – the
Project resulted in the development of
23 space, technology, process, and staff
concepts demonstrated in a 10,000 sq.
ft. prototype of the next generation
of the Department of Medicine. The
innovations are presently being piloted,
tested, refined, and implemented
throughout Mayo Clinic.
Project:
Plummer Project
Client: Mayo Clinic
SPARC Innovation Program
Rochester, MN
Team:
Laate Olukotun
Dan Steffen
Justin Watkins
Date:
Summer 2005
SmartVisit
a better museum experience
Our team developed a system of smart
products, services and communications
that enable participants to have a
more engaging and fulfilling museum
experience catering to their personal
interests. This spring, I chose to explore
one of the concepts - a portable,
interactive avatar-based system
that provides an engaging thematic
experience for participants.
Project Vision
Strategic
Directives
Welcome to
the U-505!
Components
Solution Systems and Individual Concepts
Explain Possibilities
Make Options
Known
Project:
MSI SmartVisit
Facilitate the
Experience
Course: Research and Demonstration,
Institute of Design
Team:
Nathaniel Block
Kimberly Dziedzic
Taylor Lies
Laate Olukotun
Advisors: Jeremy Alexis
Dale Fahnstrom
Greg Prygrocki
Patrick Whitney
Date:
Fall 2005
Hyde Park Brochures
Comprehensive Experience Planner
Robust Kiosk Checks
Status Signage
Neighborhood Signage and Maps
Ease Ticketing Burden
Simplify
Logistics
MSI
SmartVisit
Mobile Handheld Ticket Printers
Member Access Features
Late Day Credits
Speed Tickets
Allow Personalized Visits
Make Content
Relevant
Personalization Kiosks
Avatars
Interactive Trip Planners
Locator Tags
Engage in New Ways
Improve
Engagement
Offer Unique
Delivery
Delivery as Content
Scavenger Hunts
Guest Scientists
Video MSI
Time Warp
Engage Outside
Extend the
Content
Lawn Exhibitions
Science Farmer Events
Science Competitions
MSI Campus Kiosks
Greet and Help
Lobby Ringleader
Planning Concierges
Exit Concierges
Concierge Training
Role-play Training
Aid Navigation
Floor Arrows
Ski-style Maps
Bike Stations
Midpoint Kiosks
Touch Screen Navigators
Alternate Transportation
Transition Linkages
Crowd Control Systems
Create Appropriate Visits
Theme-Based Itineraries
Preferences Brochure Systems
Controlled Ambience
What’s Knews Guides
Provide Control
Content Controllers
Feedback Systems
Varied Exhibit Content
Follow Up Later
Postcard Testimonials
Learn More Later Links
Your Visit Materials
Examples at Home
Bridge Communities
Hyde Park Touring Guides
Hyde Park Redemption Cards
Resident Admission Exemptions
Museum Coalitions
Merchant Discounts
Breeze
bus notification system
Our two-person team examined
the bus system operated by the
Chicago Transit Authority (CTA). By
understanding the issues facing both
the organization and its everyday
users, we were able to develop a new,
robust system for everyday commuters.
Breeze is a bus notification system that
helps users stay informed of arrivals,
departures, and delays.
Bus stop interface
Breeze
an easy-to-navigate system
with beneficial updates
Sign up!
Name:
Tom
Route(s):
North Ave.
Intersection: North & Damen
Internet interface
Project:
CTA Bus Service
Course: Service Design,
Institute of Design
Team:
Lenka Cechova
Laate Olukotun
Advisors: Mark Jones
Dennis Weil
Date:
Fall 2005
Mobile interface
Powered by
As news outlets mulitiply and news
quality diminishes, people need a
means of making sense of what they
are experiencing. Our concept, hive,
responds to user needs by offering
a powerful news retrieval, filter,
sharing, and storage system. hive
automatically collects worldwide
news, auto-populates news lists, and
much more.
Save
Share
International Poll Finds Support
Ebbing for U.S. Policy
By PATRICK E. TYLER
Published: October 15, 2004
LONDON, Oct. 15 — It is getting down to the wire and the rest
of the world is still trying to elbow its way into the American
presidential election.
With the professed goal of showing how the United States “is
perceived by the rest of the world,” 10 leading newspapers
around the globe today published the results of public opinion
surveys in their countries, where residents in eight of them said
they strongly favored Senator John Kerry in the race for the
White House.
The surveys also found that opinions of the United States
had worsened during President Bush’s tenure in each of the
countries except Israel.
“Clearly, if the world had a vote, the result on Nov. 2 would not
Course: Design Planning,
Institute of Design
Team:
Kim Dziedzic
Christine Kim
Matthew Lennertz
Laate Olukotun
Abbey Ripstra
Advisor: Larry Keeley
Date:
Fall 2004
napoleonglove
TM
designed by
NapoleonGlove I
INSIDE VIEW
button
affordances
non-slip
corners
OUTSIDE VIEW
strap clips
zipper
front pocket
paper insert
pen / stylus
loop
business /
credit card
slots
built-in stand
u-shaped
pocket
camera
holes
speaker
vents
front
protection
back
protection
= bias
= fabric A
= fabric B
= elastic 1
= elastic 2
= hole punch
NOT TO SCALE
NOTICE OF PROPRIETARY PROPERTY:
THE INFORMATION CONTAINED HEREIN IS THE PROPERTY OF LOLLYGIG
LLC. THE POSSESSOR AGREES TO THE FOLLOWING:
(i) TO MAINTAIN THIS DOCUMENT IN CONFIDENCE
(ii) NOT TO REPRODUCE OR COPY IT
(iii) NOT TO REVEAL OR PUBLISH IT IN WHOLE OR PART
(iii) ALL RIGHTS RESERVED
Features: basic
protection on all sides
• front cover
• back cover
• corner protection
button
affordances
tablet affordances
• cameras
• buttons
• speaker vents
built-in stand
• wedge-shaped stand
camera
hole
back
protection
built-in
stand
corner
protection
front
protection
speaker
vents
“All retreat and meeting spaces are not alike. Chicago’s Workspring facility is the ultimate stage for
an experience like no other in terms of both inspiring creativity and fostering productivity.”
– James H. Gilmore, co-author of “The Experience Economy”
Workspring — the place to do your best work ever
Workspring is a full-service off-site meeting and retreat center. It is a place where the art and
science of collaboration are in play, and that makes all the difference to productivity. Surroundings
really do influence how people think and act: their willingness to listen, their confidence to speak up,
their openness to absorb data, and their ability to find that positive place where great ideas are born.
An excellent alternative for off-site meetings
and other company events
An ideal group event space, Workspring is a vibrant setting for social business in Chicago. And
for your most productive meetings ever, retreat here for the day or week. You can reserve a single
studio or the entire space, which is ideal for large groups with break out sessions on the agenda. No
need to lose focus on a lunch outing — food and refreshment service complement every session.
Pricing is straightforward and all-inclusive.
Experience collaboration like never before.
Easily connect your laptop computers and share
ideas using Steelcase media:scape’s multi-screen
viewing for high impact presentations.
Prepare for a reliable and memorable experience
Workspring technology and tools power up productivity
Workspring caters to facilitator needs and nurtures guests. Enjoy
all-inclusive service: meeting set-up, technology support, meal and
refreshment service, as well as strategic planning supplies from
Post-It® Notes to markers.
All work studios are equipped with idea Springboards: layered movable
panels of tackable and writeable surfaces that encourage teams to
create, share and rearrange content to build new ideas. Use multiple
AV connections for larger meetings or media:scape for small to medium
interactive meetings.
A few more details
 View studio sizes, capacity and more at www.workspring.com
 Reserve the entire Workspring space for meetings and
events for 30 to 50 people.
 Half-day, full day and multi-day arrangements. Food and
refreshment service complement every meeting. Pricing is
straightforward and all-inclusive.
An ideation session at
Workspring with IDEO
and Steelcase.
 Unexpected needs during your meeting: photocopies, scans,
office supplies? Just ask.  Located in downtown Chicago’s River North neighborhood.
A short walk from the Magnificent Mile and easy access
from freeways, Lake Shore Drive, Chicago Union Station,
both Chicago airports, and the Grand CTA Red Line Station.
Meeting and Business Retreat Center
12 East Ohio Street Suite 300 Chicago, Illinois 60611
(877) 824-1441  [email protected]  www.workspring.com
INTRO TO INNOVATION
Thanks so much for participating in my 10-minute introduction on 11/11/11.
Here are some thought starters to help you explore the world of innovation. Please
provide thoughts and feedback! -- Laate Olukotun, CEO of Lollygig LLC
Accelerate Your Organization’s Innovation Capabilities
• Define your customer’s journey on a whiteboard / wall with post-it notes. Identify
pain points and workarounds. (Hey, those are opportunities!)
• Capture all ideas – big or small – in a spreadsheet. Give them a name, describe
them. Imagine various ways of implementing your ideas.
• Accelerate your project iterations within your organization. (One friend calls the
process “failing fast-forward”.)
WHAT IS
DESIRABLE?
WHAT IS
FEASIBLE?
WHAT IS
VIABLE?
•
•
•
napoleonglove •
•
TM
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Take a Look at a Few Past Projects...
Workspring
654 Croswell
MyTurnstone
BoomMaster app (on iTunes)
NapoleonGlove
Check Out a Few Innovative Organizations and Individuals
IDEO - the largest innovation consultancy in the world. Wizards.
TED - technology, entertainment and design conference. Amazing.
Logitech - great UI for their Harmony universal remotes. Sleek.
Interface - making zero-emissions carpeting tiles in an industry that creates
millions of tons of waste each year. Sustainable.
Tesla - making a zero-emissions roadster and sedans. Badass.
Pixar - enjoy the behind-the-scenes videos explaining their process. Cool.
Institute of Design at the Illinois Institute of Technology. Respect.
Apple - need we say more? Incredible.
Here’s Some Great Reading on Innovation and Design...
The United States of Design by FastCompany
The Design of Everyday Things by Donald Norman
Emotional Design: Why We Love (or Hate) Everyday Things by Donald Norman
The Experience Economy: Work Is Theater & Every Business a Stage by Pine
& Gilmore
A Whole New Mind by Daniel Pink
Service Design by Stefan Moritz (a white paper on the subject)
Steve Jobs by Walter Isaacson
Want to Follow Lollygig and Its Adventures?
• lollygig.com
• laate.com
• lottydotty (that’s Laate’s Twitter feed)
• If you’d like to learn more (or bring innovation processes to your organziation),
please just let me know.
Give Back
• I’m growing a moustache (mo) throughout Movember.
• It’s all in the name of men’s health. Please support my efforts by making a
donation at http://mobro.co/laate.