Balloons - Rockin` L Rentals

Balloons - Rockin` L Rentals
Your Guide to Successful Balloon Handling & Merchandising
Table of Contents
Table of Contents
Balloons
101
Balloon Program Overview ............................................................................ 2
Handling Anagram Balloons ............................................................................ 3
Anagram Foil Balloon Information & Safety
Helium Safety .................................................................................................................. 4
Using a Helium Regulator and Tank .................................................................. 5
Weighting Anagram Helium Balloons ......................................................... 6–7
Inflating Anagram Helium Balloons .............................................................. 8–9
Latex Balloons
About Latex Balloons .............................................................................................. 10
Inflating and Tying Latex Balloons ...................................................................... 11
Merchandising Anagram Balloons
Displaying Inflated Balloons .................................................................................... 12
Frequently Asked Questions ................................................................................ 18
Anagram Balloon Glossary
Anagram Balloon Glossary .......................................................................... 19–20
Anagram Balloon Gallery ....................................................................................... 21
Reference
Notes ...................................................................................................................................23
Anagram Balloon Helium Chart ........................................................................ 24
Anagram Balloon Bouquet Ideas......................................................................... 25
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1
Overview
Balloons101
Balloon Program Overview
Anagram balloons add a bright touch to
any occasion. They also make a fun gift
or children’s toy, making them a popular
impulse or planned purchase.
To take advantage of sales
opportunities, keep your Anagram
balloon display looking its best. Make
sure products are fully inflated, properly
ribboned, and attractively merchandised.
Also, merchandise Anagram licensed
character balloons with similar
licensed character merchandise
throughout your store and regularly
maintain your Anagram balloon displays
so that they stay neat, attractive and
easy to shop.
Balloon merchandising naturally begins
with the floral department in most
grocery stores. But if your store or
department manager approves, you
can also place Anagram balloons at
the store checkout or in a bakery,
stationery/greeting card, toy or produce
department, to name a few.
When you begin to think
about the connections
between Anagram balloons
and your store’s departments,
you’ll discover a world of
impulse sales opportunities.
So, let your imagination go and watch
your Anagram balloon sales rise!
2
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Handling Anagram Balloons
First … a few notes
about foil balloons
Anagram foil balloons
are made from
a special type of
extremely thin plastic
sheet. The sheets
are coated with a
metallized finish that
gives the balloon a
foil-like appearance.
Foil balloons are also sometimes
called “mylar” balloons. This is not a
correct term. Mylar® is a registered
trademark owned by DuPont and
is a different kind of material.
For this reason, you should use
the term “foil” instead of “mylar.”
Anagram foil balloons are different
from latex balloons in many ways.
The biggest difference is that
foil balloons can be printed with
elaborate designs in bright colors.
Latex balloons can be printed
but the designs and colors must
be simple because they have
to stretch when the balloon is
inflated.
Foil balloons also float much
longer than latex balloons. While
latex balloons last an average of
16-18 hours, Anagram XL® foil
balloons can last up to two to
three weeks.
Another important difference of
foil balloons is that, unlike latex
balloons, they are not likely to
cause allergic reactions. For this
reason, foil balloons are allowed
in places where latex balloons are
not, such as hospitals and schools.
Anagram foil balloons come in
three major categories:
Pre-Inflated
(Air-Filled) Product
s CIRCLESHEARTSSQUARES
ORSTARS
s 3HAPESJUMBOSANDOTHER
specialty formats
s !IRlLLEDBALLOONSINSHAPESAND
4- and 9-inch circles
s .EVEROPENABOXOFAIRlLLED
balloons with a knife. The sharp
blade can damage the balloons
inside.
s 5PONOPENINGABOXOFAIRlLLED
balloons, just add the stick
that comes in the box, and
merchandise.
Packaged Product
s (ANDLEPACKAGESWITHCARESO
you don’t damage the balloons
inside. If a package is cut,
crumpled or perforated the
balloon may end up unusable.
s $ONOTSTOREPACKAGED
products in places that are wet
or extremely humid, or that
experience high heat. These
conditions can cause printed
package and balloon surfaces to
adhere to one another.
Non-Packaged
Product
s 3TOREUNINmATED!NAGRAM
balloons away from direct
sunlight. Over time, inks can
fade. Keep these balloons in
their original boxes or in a place
protected from sunlight.
s $ONOTSTORENONPACKAGED
products in places that can
become wet, very humid or
very hot. These conditions can
cause printed surfaces to stick
to one another.
A few notes about
Product Safety…
Handling Anagram Balloons
Balloons101
Anagram International
is dedicated to ensuring
that all of our products
meet or exceed federal,
state and municipal
requirements.
Existing regulations stipulate
limitations on levels of lead,
flammability, and the presence of
phthalates. To comply with these
rules, Anagram International
conducts rigorous testing of its
products both internally and with
a nationally recognized product
testing organization. Any product
that fails to meet governmental or
Anagram International standards
will not be distributed.
In the event of a concern about
the safety of any Anagram
International product, please
contact Anagram International
at 1-800-262-6303.
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3
Helium Safety
Balloons101
Helium Safety
2
He
Helium
First … a few notes
about helium
Helium is a colorless,
odorless, tasteless,
non-toxic, inert gas.
When used correctly,
helium is perfectly safe.
Helium gas is less dense — and
therefore lighter — than air. The
heavier air exerts pressure on the
lighter helium and pushes it upward
like a bubble in water. This is what
causes helium-filled balloons to rise.
The amount of lift or “float” in a
balloon is determined by several
factors, including temperature,
barometric pressure and elevation.
When helium becomes cold, its
molecules contract. This can make
a helium-filled balloon seem “soft”
and under-inflated. Moving the
balloon to a warmer place causes
the helium molecules to re-expand,
so that the balloon is perfectly filled
once again.
4
Changes in atmospheric pressure
(weather “highs” and “lows”) also
affect the difference in density
between helium and air. In
particular, high pressure can cause
a helium-filled balloon to seem soft.
For this reason, you should always
check your balloon assortment
after a major change in the weather
and re-inflate balloons if they
appear to have become soft.
A final factor of balloon lift has to
do with the elevation at which a
balloon is inflated. Like water at the
bottom of a deep pool, air at a low
elevation is more dense than air at
a high elevation. Because the air at
higher altitudes (in mountainous
areas, for instance) is itself lighter,
it is less able to lift a balloon. This
effect is most dramatic in smaller
balloons, which contain less helium
than larger balloons.
If you are inflating balloons at
elevations above 3,000 feet, be
aware that you could experience
certain performance issues. Some
types of balloons might lean slightly
to one side, and large shapes might
not pop back up instantly when
caught in a gust of wind.
Do:
s 3TOREHELIUMTANKSINA
well-ventilated area.
s 3ECURETANKSSOTHATTHEY
cannot fall and injure someone.
s #LOSETHEVALVEONTHETANK
when it is not in use.
s +EEPCHILDRENAWAYFROMTHE
helium tank.
s !LWAYSUSEACYLINDERCARTTO
move a tank.
s #APTHETANKBEFOREMOVINGIT
Do Not:
s $ONOTINHALEGASORALLOW
others to do so!
s $ONOTLEAVEATANKUNATTENDED
s $ONOTOPENTHEVALVEON
the tank without a regulator
attached.
s $ONOTSTORETANKSANYPLACE
where temperatures reach
125° F or higher.
s $ONOTALLOWUNAUTHORIZED
or untrained individuals to
operate a tank.
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Using a Helium Regulator and Tank
1
2
3
4
FIGURE 1: HELIUM TANK REVIEW
1 – Latex Nozzle
2 – Tank Cylinder Valve (On/Off)
3 – Regulator Connector
4 – Foil Nozzle
Understanding the
Helium Tank Regulator
Changing a helium tank
Most helium tank regulators have
either: 1) separate nozzles for
foil and latex balloons, or; 2) a
controller with separate settings for
foil and latex balloons. Make sure
you are using the correct nozzle or
setting before inflating a balloon.
Helium tanks are
left-hand oriented: Turn the tank
knob to the left to open the valve,
to the right to close it.
Your helium tank may have one of
many different types of regulators.
The photo to the left is just one
example. It’s helpful to know that:
s /NMOSTREGULATORSTHENOZZLEIS
pushed toward the regulator to
release helium.
s 4HECORRECTNOZZLEFORFOIL
balloons usually has a tapered tip;
most tips are brass, but some are
plastic.
s )FYOURREGULATORDOESNOTHAVE
separate nozzles or an adjustable
controller, use care filling foil
balloons. The balloon valve could
become damaged or the balloon
could burst.
Note!
1. Shut the valve on the tank.
2. Release any helium in the
regulator by depressing the
nozzle (as if you were inflating
a balloon).
3. Loosen the knob on the
regulator connector and remove the regulator by turning
counter-clockwise.
4. Attach the regulator to a new
tank, making sure that the
threads line up.
Using a Helium Regulator and Tank
Balloons101
5. Hand-tighten the regulator onto
the tank by turning clockwise.
6. Slowly open the cylinder valve
while standing to one side of
the tank.
7. Make sure that the regulator
gauge registers and that you do
not hear gas leaking.
8. The tank and regulator are now
ready for use.
FIGURE 2: LATEX NOZZLE
USE WITH CAUTION !
9. Always close the valve on the
tank when not in use to prevent
any leaking of helium.
It is not recommended to inflate or
re-inflate a foil balloon using a latex nozzle
as that nozzle could damage the self-sealing
valve on a foil balloon.
FIGURE 3: INCORRECT NOZZLE
DO NOT USE !
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5
Weighting Helium Balloons
Balloons101
Weighting Anagram Helium Balloons
Never release an Anagram balloon outdoors. Although
it is extremely rare, foil balloons can cause problems if
they become tangled in overhead power lines.
It is your responsibility to make sure that helium-filled balloons do
not escape and float away. Before inflating an Anagram balloon, you
must attach a ribbon and weight (or attach a ribbon and secure
it to a fixed object). This helps to ensure that the balloon can be
retrieved if it is accidentally released.
Like any discarded item, foil balloons become litter if
not disposed of properly. When you’re finished with an
Anagram balloon, pop it and place it in a secure trash
container.
Note!
In California, all foil balloons must be
weighted individually to keep them from floating away.
In mixed latex and foil bouquets, each individual balloon
must be weighted. Do not use metallized string or
ribbon to attach a foil balloon to a weight.
Attaching Ribbon to Helium Balloons:
s 4IETHERIBBONAROUNDTHELOWERPARTOFTHETAILAS
shown in figure 1. Do not tie ribbon around the neck
of a balloon. The valve will not function correctly and
the balloon will deflate.
s9OUCANALSOTAPETHERIBBONTOTHEBACKOFTHETAIL
opposite the punch hole. Use a heavy-duty clear
adhesive tape. Household adhesive tape may not
securely adhere.
FIGURE 1:
Tie ribbon to balloon tail as shown
6
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Weighting Anagram Helium Balloons
Deciding Which
Weight to Use
If you’re not sure which weight to
use, attach an 8-gram weight to the
balloon and then inflate it. Let go of
the balloon for a split second to see
if the weight holds it down. If not,
try a heavier weight designed for
larger balloons or bouquets.
Balloon Category
Appropriate Weight
#IRCLES(EARTS3QUARES3TARS#IRCLES(EARTS
GRAMS
Sing-A-Tune Circles and Hearts; SuperShape Balloons
25–50 grams
Jumbo Circles, Hearts, Stars, Squares
40–60 grams
®
Foil
Balloon Weight
Star Weight
™
Attaching an Anagram Reel Weight™
Adding a Reel Weight™ Adapter
A Reel Weight™ is specially designed to be attached
to wire fixtures — such as those in grocery stores —
allowing it to be 'hooked on' and merchandised. A Reel
Weight™ has two parts: 1) the ribbon spool (below
right); 2) and an adapter (below far right) that fits into
the spool to weigh down larger balloons.
An adaptor is needed when balloon sizes are larger
THANCM)NSERTTHEADAPTERINTOTHESPOOLAFTER
attaching the ribbon to the balloon. If you insert the
adapter first, you will cover the tape tab.
Follow these steps to attach a Reel Weight™ to a balloon:
s0LACETHETAPETABONTHEBACKOFTHEBALLOONTAIL
opposite the valve opening. Press firmly to make sure
the tab adheres.
s ,EAVETHERIBBONWRAPPEDAROUNDTHESPOOLFORNOW
This will keep ribbons from tangling when you move
balloons to the sales floor.
Weighting Helium Balloons
Balloons101
s 4URNOVERTHERIBBONSPOOLlGURE
s -ATCHTHENOTCHESONTHESPOOLTOTHEGROOVESON
the adapter (figure 2).
s 3NAPTHEADAPTERINTOPLACElGURE
Reel Weight™ Adapter
Reel Weight™
for use with 18" balloons only
FIGURE 1 Turn over ribbon spool
FIGURE 2: Match notches and grooves
for use with SuperShapes™
and Jumbos
FIGURE 3: Snap in adapter
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7
Inflating Helium Balloons
Balloons101
Inflating Anagram Helium Balloons
Inflating a New Anagram
Balloon with Helium
Re-inflating an
Anagram Balloon
1. Gently slide the inflation valve
an inch or two onto the helium
regulator nozzle (figure 1). Be
careful not to tear the valve
with the nozzle.
Over time, helium can escape from
even a perfectly sealed balloon.
A balloon that begins to look
deflated or “soft” can be re-inflated.
Follow the inflation procedures to
“freshen” the balloon. Also, keep
these tips in mind:
2. Hold the balloon on the nozzle
with one hand and press the
regulator lever (or push the
nozzle, depending on the kind
of regulator at your store).
FIGURE 1: Slide valve onto nozzle
3. If the balloon makes a
“screeching” noise when filling
it, adjust its angle so that it
extends straight out from the
nozzle (figure 2).
4. If your regulator has a foil
setting, helium will stop flowing when the balloon is fully
inflated. If your regulator does
not have a foil setting, you will
need to visually determine
when the balloon is fully
inflated. Fill the balloon until
it is firm, but not hard. Overinflating a balloon can cause
the sealed edges to fail.
FIGURE 2: Hold balloon directly out
from nozzle
5. Remove the balloon from the
regulator nozzle. The valve will
close on its own and prevent
the helium from escaping.
SuperShape™, InLiners™ and Insider™ balloons
may have more than one inflation point, or may
have an inflation point someplace other than the
balloon tail. To find the inflation point on these
balloons, look for the small gray or silver circle(s)
at the edge of the balloon.
8
s 5SETHESAMEREGULATEDHELIUM
flow to inflate and re-inflate the
balloon.
s )FITISNOTPOSSIBLETOUSE
regulated helium flow, re-inflate
the balloon to the point
of being firm, but not hard.
Over-inflating the balloon can
cause the sealed edges to fail.
Helium foil balloons can last for a
few weeks and can be re-inflated
multiple times.
Troubleshooting
s )FANEWLYINmATEDBALLOON
appears to lose helium right
away, it could be that the valve
has not fully closed. Re-inflate
the balloon, smoothing the
neck of the balloon with your
fingers to make sure it seals. If
the balloon still does not stay
inflated, do not merchandise it.
s #HANGESINATMOSPHERIC
pressure can affect the
appearance of inflated balloons.
Always check your Anagram
balloon displays for “soft”
balloons after strong storms
or significant changes in the
weather.
s !NAGRAM3ING!4UNE® Balloons
are designed to play upon
inflation. This is normal and not
a product defect.
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Anagram Insider™ Balloons
Anagram Multi-Balloons
Insider™ balloons have two inflation
points (see example, figure 1). They
must be inflated as follows:
1. Partially inflate the clear
outer balloon with a very small
amount of helium. (Allow only
one second of inflation time.
If you add too much helium,
the inner balloon will not have
room to inflate).
2. Completely inflate the inner
balloon.
multiballoon
3. Finish inflating clear outer
balloon.
Inflating Specialty Helium Balloons
Balloons101
Inflating Anagram Specialty Helium Balloons
FIGURE 2
You must use care
when inflating a
multi-balloon (see
example, figure 2). If it
is not handled gently,
it can tear during
inflation. Follow these
steps for best results:
1. Make sure your
regulator is set to
the foil position,
so that the
balloon will not
inflate too fast.
2. Inflate the balloon
slowly until the
main balloon
inflates fully.
3. When the main
balloon is inflated,
the second and
any additional
balloons will also
start to inflate.
Multi-Balloons
typically have two
inflation points.
multiple
inflation
points
FIGURE 1
If you must inflate a multi-balloon using
unregulated helium flow, use extra caution.
Follow the steps above, but use a minimal
flow to fill the balloon as slowly as possible.
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9
Latex Balloons
Balloons101
Latex Balloons
First … a few notes
about latex balloons
Latex balloons are
made from 100 percent
pure and natural latex.
Latex is a substance
harvested from the
bark of a rubber tree,
so you will sometimes
hear it called
“latex rubber.”
on helium tank use, please refer to
page 5 of this manual.
A properly inflated latex balloon
is neither round nor pear shaped.
A round balloon is considered
under-inflated. One that is pear
shaped (bulging out at the bottom)
is considered over-inflated.
Over- or under-inflating a latex
balloon will reduce its float time, so
it is important to inflate your latex
balloons properly, as shown below.
Here are a few other things that
you should know about the proper
inflation of latex balloons.
Because it is a natural substance,
latex breaks down relatively quickly
under normal environmental
conditions. Latex balloons
are completely photo- and
biodegradable.
Inflating a Latex Balloon
INCORRECT CORRECT INCORRECT
Latex balloons are most often
used as a complement to Anagram
foil balloons in a decorator
arrangement or a balloon bunch.
Depending on how a latex balloon
is to be used, it can be filled with
either air or helium. For instructions
10
balloon will usually float for 16
to 18 hours. However, filled with
air the same size balloon will
remain inflated for many weeks.
s ,ATEXBALLOONSTOBEINmATEDTO
less than 9 inches in diameter
should be filled with air. If filled
with helium, they will float for
only a very short time.
s 4EMPERATURECHANGESCAUSE
the helium inside a balloon
to expand or contract. Latex
balloons are designed to expand
well beyond their listed size.
This allows them to adjust to
dramatic temperature changes as
long as they are inflated to the
correct size in the first place.
s ,ATEXBALLOONSmOATLONGERIN
cool conditions and shorter in
warm conditions.
s 4HEHIGHERTHEALTITUDETHE
shorter the float time will be for
a latex balloon.
s $UETOTHEDIFFERENCEIN
properties between air and
helium, an air-filled latex balloon
will last much longer than a
helium-filled one. When filled
with helium, an 11-inch latex
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Latex Balloons
s %VENTUALLYALLLATEXBALLOONS
experience oxidation, which appears
as a cloudy or dusty coating on
latex balloons. Oxidation is caused
by ultraviolet rays that attack the
latex and begin to break it down.
This process cannot realistically be
prevented or stopped, but it can
be delayed. A latex balloon in cool,
dry conditions oxidizes more slowly
than one in warm, bright and humid
conditions. You should be sure to
make your customers aware of this.
Tying a Latex Balloon
By tying a latex balloon, rather than
using plastic discs or plugs, you will not
only save time and money, but you will
also achieve a better looking result. The
following instructions will show you how
to tie a latex balloon quickly, easily and
efficiently:
1
2
Latex Balloons
Balloons101
Tying the balloon in this manner has
several benefits:
1. Once you’ve perfected the technique, you’ll find that it’s faster than
other methods.
2. Your balloons will look much more
attractive without a plastic disk.
3. You’ll reduce your costs by dispensing
with disks.
4. You’ll improve the float of your balloons by eliminating the weight of the
disk.
5. You can pull the loose ribbon end to
adjust the height of your balloons in
an arrangement with ease. You don’t
have to remove them to shorten the
ribbon.
Note!
Do not
use this technique for
balloons that will be taken
outside. Wind can pull the
balloon off of the ribbon.
If a balloon is to be
taken outside, follow the
instructions below, then
tie the loose ribbon end
around the neck of the
balloon to secure it and
attach the balloon to a
weight so as not to have
it fly away.
3
4
1. Cut a piece of ribbon to 2. Place the neck of an in- 3. With your free hand,
the desired length, plus
flated balloon across the
stretch the neck all the
a few additional inches
ribbon (the neck should
way around the index
for tying. Lay the ribbon
be pointing upward).
and middle fingers of
across your left palm
Place your thumb over
your ribbon hand, end(or your right, if you’re
both and hold securely
ing in front (figure 3).
left-handed) as shown
in place (figure 2).
(figure 1).
4. Tuck the neck of the
balloon through the
circle, along with the
end of the ribbon. This
will complete the knot.
Remove your fingers
from the knot and curl
the ribbon tail (figure 4).
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11
Merchandising Balloons
Balloons101
Merchandising Anagram Balloons
Tip
Many balloon
purchases are “impulse
buys.” Make the most
of this opportunity
by putting Anagram
balloons where
shoppers will notice
them. Make it easy
for your customers
to make planned
purchases, too, by
merchandising balloons
according to theme,
licensed image,
sentiment and color
so your customers can
pull together the
best bouquet for
their needs.
Always refill
soft balloons to
keep them looking
their best.
Displaying Inflated
Anagram Balloons
s )NmATEANDPLACEASMANY
Anagram balloons as possible
on the sales floor (with store
manager approval, of course).
The more you display, the more
you will sell.
s -AKEITEASYFORSHOPPERSTO
see your Anagram balloon
selection. Use packaged product
planograms, menu boards,
bouquet books, and balloon walls.
BAKERY
STATIONERY
ADDITIONAL FLOOR SPACE
FLORAL
12
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Tip
Feature Anagram Balloons
made with XtraLife™ Technology.
These designs hold helium 3–5 times
longer than standard foil balloons,
reducing the amount of time and
helium needed to keep displays
looking fresh.
s $EVOTEALITTLETIMEATTHESTART
of each day to checking and
freshening your Anagram balloon
assortments. If you do a little at a
time, you can save yourself from
having to straighten out a display
that’s in complete disorder.
FLORAL THEMED MERCHANDISING
Merchandising matters. Customers make
70 percent of their Anagram balloon
purchasing decisions while in the store.
IMPACT IN FLORAL
Create your own Anagram
Balloon Impact Zone — the
space between 3½ and 6½ feet
off the floor. This is the most
effective area in which to display
and sell Anagram balloons.
Merchandising Balloons
Balloons101
s #REATEVISUALIMPACTBYGROUPING
related or similar balloon designs
in displays.
s+EEPINmATEDBALLOONDISPLAYS
uncluttered and balloon strings
untangled.
s 6ARYRIBBONLENGTHSINDISPLAYSSO
that more designs will show.
s -AKETHEPURCHASINGDECISION
easy for your customer — place
Anagram product where it is
highly visible and easy to reach.
s -AKEPRICINGCLEAR4HISLETS
customers know that an inflated
Anagram balloon is merchandise
for sale, not a store decoration.
This is especially important with
seasonal and themed balloons.
s #REATEYOUROWNPLANOGRAMFOR
inflated and packaged Anagram
balloons. Develop an in-store
display calendar that reflects
seasons, community events and
the special interests of local
shoppers who come into your
store. Alternatively, you may ask
your Anagram distributor for
a copy of the Anagram Retail
Calendar.
s 5SETHE!NAGRAM2EEL7EIGHT™
on helium balloons as an instant
merchandiser. Attach it to fixtures
throughout the store, especially
the “power wings” on checkout
end caps.
IMPACT IN HEALTH & BEAUTY
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13
Merchandising Balloons
Balloons101
Display the Right Anagram Balloons
in the Right Places
Increase your sales
by placing Anagram
balloons with other
products that are
related in look
or theme:
s In the bakery department
— display Anagram balloons
that coordinate with available
cake designs, especially those
featuring licensed characters.
Also include generic message
balloons for birthday, good luck
and congratulations, as well as
specialty designs. Utilize Anagram
Bakery Cross-Promotion
stickers where possible.
s In the floral and gift
department — include
assortments for birthday, baby,
get well and love sentiments, as
well as specialty balloons, and
provide examples of how these
designs can be incoporated into
floral arrangements and gift
presentations.
FLORAL & GIFT
BAKERY
BAKERY
14
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s In the stationery department
— boost add-on balloon sales by
featuring birthday, baby, get well,
seasonal and specialty designs
that complement greeting card
categories and sending occasions.
s In the party supply aisle
— feature Anagram Sing-A-Tune®
and other specialty balloons
along with birthday and licensed
characters for special occasions.
s At the checkout lane
— merchandise Anagram
licensed and birthday balloons
to provide ideas for impulse
purchases.
CHECKOUT
Merchandising Balloons
Balloons101
STATIONERY
Tip
Place signs by Anagram
packaged balloons to inform
customers where and
how they can get these
products inflated.
Rotate featured products
frequently to keep your
Anagram balloon displays
fresh and fun for customers.
PARTY
Customer Service 1-800-262-6303 (8:00am – 5:00pm Central) | www.AnagramBalloons.com
15
Merchandising Balloons
Balloons101
Merchandising Anagram Balloons
PHOTO 1A
PHOTO 2A
PHOTO 1B
effective
This section includes photos of
both effective and ineffective
merchandising presentations. These
examples show the importance of
a well-planned display and can help
you create your own sales-boosting
Anagram balloon assortments.
PHOTO 2B
Balloon ribbons in this display are a tangled mess
(photo 1A). This discourages customers from making a
balloon purchase — a selling opportunity lost (not to
mention extra work for the store associate who has to
straighten the display).
Ribbons on these balloons are tangle-free (photo 1B).
What's more they're within easy reach, making an add-on
purchase simple for even the most hurried customer.
These balloons are bunched too tightly (photo 2A). This
makes it difficult for customers to see designs that they
might like to purchase — another sales opportunity lost.
These licensed balloons in the aisle (photo 2B)—
give shoppers in this section great ideas for impulse
purchases along with other items.
16
Customer Service 1-800-262-6303 (8:00am – 5:00pm Central) | www.AnagramBalloons.com
Merchandising Anagram Balloons
PHOTO 3A
PHOTO 4A
Merchandising Balloons
Balloons101
PHOTO 4B
effective
PHOTO 3B
Balloons in this merchandiser are
bunched up so that the designs are
impossible to see (photo 3A), even
if they do catch the customer's
eye at this height. The balloons
whose designs can be seen are
unfortunately out of reach, having
escaped the merchandiser.
In this multi-level merchandising
solution, designs are easy for a
customer to see (photo 3B)... without
craning their neck. And when they
find the one they want, it's just as
easy to pick it out of the display.
Balloon sentiments in this
merchandising arrangement do
not match the card categories
below (photo 4A). As a result, the
customer has to spend too much
time and effort to find a balloon
that coordinates with a selected
card. What should have been a
natural add-on purchase is now
much less likely.
These balloons are merchandised
by message, and placed directly next
to coordinating card sentiments
(photo 4B). It's a perfect way to help
a customer find exactly the cardand-balloon combination that works
for them.
Tip
Use promotional
fixtures for your
Anagram balloon
displays in addition to
your permanent
merchandisers.
Customer Service 1-800-262-6303 (8:00am – 5:00pm Central) | www.AnagramBalloons.com
17
Frequently Asked Questions
Balloons101
Frequently Asked Questions
Q.
Q.
Q.
What are foil balloons
really made of?
What should I inflate a
balloon with?
Why did my balloon
deflate after a storm?
answer…
answer…
answer… This is not a defect in
Anagram foil
balloons are made of polyethylene
terephthalate (PET) or nylon, both
are manmade materials. These
materials are specially coated to
give Anagram balloons their foil-like
appearance.
Q.
What’s the difference
between latex balloons
and foil balloons?
answer…
Latex balloons are
made from liquid rubber, a natural
substance that is harvested from
rubber trees. Latex can cause allergic
reactions in human beings.
Anagram “foil” balloons are made
from manmade materials (see
previous FAQ for more information).
They do not carry the risk of allergic
reaction that latex does.
Almost all Anagram
balloons (except air-filled, consumerinflated and decorator products) are
intended to float. For this reason,
they should be inflated with helium.
This safe-to-use gas has unique
properties that make it lighter than
air and cause the balloon to float.
Q.
Is it safe for a child to lick
or eat the material an
Anagram balloon is made
from?
answer… Anagram balloons
are made from the same materials
used to make packaging for food
products such as potato chips. These
materials are not harmful, and are
safe for children to handle and use.
However, as with any non-food
product, ingesting the materials is
not advisable.
the balloon.
The apparent deflation is the effect
of atmospheric changes on the
helium inside of the balloon. These
changes make the balloon appear
“soft” after a drop in barometric
pressure or temperature.
If a balloon is inflated prior to a
drop in barometric pressure, it will
appear to have softened after the
pressure change. In this case, simply
re-inflate the balloon until it is firm
again.
Likewise, if a balloon is inflated
indoors and then taken outside
where it is colder, the balloon
will appear to go soft. Once it is
brought back indoors, the helium
will warm up and re-expand, making
the balloon look full again.
Anagram International strongly
adheres to all safety standards in
the manufacture of its products,
and is dedicated to ensuring that
they meet or exceed federal, state
and municipal requirements. If a
customer would like additional
product information, contact
Anagram International at 1-800262-6303, and we will be happy to
send out a First Response Kit.
18
Customer Service 1-800-262-6303 (8:00am – 5:00pm Central) | www.AnagramBalloons.com
Anagram Balloon Glossary
18- and 19-inch Balloons
The industry standard foil
balloon which takes a variety of
shapes, including circles, hearts,
stars and squares.
AirWalkers®
Anagram helium balloon shapes
with self-weighting attachments.
Unique designs make the most
of the way these balloons hover
and seem to walk on air.
Balloon Bouquet
An arrangement of several
balloons. A bouquet usually
incorporates an odd number of
balloons (5 or 7) and features a
jumbo or helium shape balloon
with coordinating 18-inch
printed and solid balloons.
The bouquet may be offered
as a ready-to-go arrangement
or as a packaged selection
that is inflated in-store for the
purchasing customer.
Balloon Corral
A corrugated cardboard floor
display used to “pen” pre-inflated
and weighted balloons. The
corral is usually a temporary
“in-and-out” promotional display.
Balloon Regulator
The device on a helium tank
that monitors and adjusts the
flow of helium into a balloon. In
the United States, helium tank
regulators are left-hand oriented.
Balloon Weight
An item specially designed
to hold down a helium-filled
balloon. Balloon weights come
in many different shapes, colors,
sizes and materials.
Coil Tail AirWalkers®
An Anagram specialty product
line that features a helium
balloon with a tail made of
garland, shag coil, or film coil.
The weight added by the tail
allows the balloon to hover
on its own. Coil Tail AirWalkers®
can be circles, hearts, or stars.
Consumer-Inflated Balloons
Products that consumers inflate
themselves using air instead
of helium. These balloon types
include: Anagram U-Inflate™
Shapes and U-Inflate Rally Flags™;
Anagram EZ-Fill™and EZ-Fill
Eye-Poppers™; Star Centerpieces;
Anagram Bottle Toppers™.
Decorator/Designer Balloons
A balloon line that includes both
solid and patterned products in
various shapes and film types.
These balloons coordinate with
latex balloons and are often
used by florists or professional
balloon designer/decorators for
bouquets, banners, and other
specialty creations.
Doo-Dads™
Anagram specialty balloons with
embellishments such as maribou
or stickers.
Drop-A-Line™ Balloons
Anagram specialty balloons with
an attached string of graphic
cutouts that serves as both
decoration and balloon weight.
Eye Poppers™
Anagram balloon designs that
incorporate adhesive bouncing
eyes that are attached by the
consumer.
Glossary
Balloons101
Holographic Balloons
Products made from clear or
printed film that creates a lightreflecting, multi-faceted sparkling
effect. Holographic films come in
over 10 different styles, such as
cracked ice and sparkles, which
are two of the most popular
patterns.
In-and-Out Display
See Balloon Corral.
Insider™ Balloons
Double-valved Anagram
specialty designs that feature one
inflated balloon inside of another.
The outer balloon is made of a
clear film to reveal the smaller
balloon within.
Insider™ Dangler™ Balloons
Anagram specialty 3-D effect
balloons that feature a clear
outer balloon and a metallic
foil shape hanging inside.
Jumbo Balloons
An extra-large balloon in one
of many basic shapes, including
circles, hearts, stars and squares.
Jumbo balloons range in size
from 32 to 36 inches (uninflated).
Lighted Panoramic™ Balloons
Anagram specialty balloons that
feature a clear front, printed back
panel and multi-colored, strobing
light stick inside that makes the
product blink and glow.
Multi-Balloons
Designs that feature two or
more shapes linked together.
When inflated, they create a
single extra-large balloon.
continued next page…
Customer Service 1-800-262-6303 (8:00am – 5:00pm Central) | www.AnagramBalloons.com
19
Glossary
Balloons101
Anagram Balloon Glossary
continued from previous page…
Quick Reference
Helium Chart
See page 24
Helium Tank Information
See page 5
Selecting and Attaching an
Anagram Reel Weight™ and
Reel Weight™ Adapter
See page 7
Inflating Anagram Helium and
Specialty Helium Balloons
See pages 8–9
Tying a Latex Balloon
See page 11
20
Non-Foil Balloons
Products made from clear,
non-conductive film. These
balloons are ideal for use
in bouquets and displays in
situations where electrically
conductive foil balloons are
not allowed.
Personalized Balloons
18-inch balloons that come with
alphabet stickers. These designs
allow the consumer to add a
name or special message.
Planogram
A custom diagram for retail
stores that illustrates how and
where products should be
displayed on fixtures.
Pre-Inflated Balloons
A small air-filled balloon on
a stick that ships inflated and
ready for sale. Designs include
9- and 4-inch circles, hearts,
stars and squares, as well as
14-inch shapes.
Sing-A-Tune® Balloons
Anagram specialty balloons
with built-in sound chips that
play music, character voices
and sound effects.
Solid Color Balloons
A foil or latex balloon printed
in one color without any added
graphic design.
SuperShape™ Balloons
Anagram specialty designs
featuring large, intricate and
unique shapes.
UltraShape™ Balloons
Anagram balloons made with
three panels that give the
balloon a true 3-D appearance.
Wire Rack
A type of fixture commonly
used for permanent balloon
displays. There are many types
of wire racks, including various
models for packaged and
inflated balloons.
XtraLife® Technology
A proprietary Anagram
manufacturing process that
enables foil balloons to retain
helium three to five times longer
than standard foil balloons.
Customer Service 1-800-262-6303 (8:00am – 5:00pm Central) | www.AnagramBalloons.com
Anagram Balloon Gallery*
18"/45cm
Mini Shape
9"/23cm or 4"/10cm
Air-Filled
Multi-Balloon
AirWalkers®
Coil Tail
AirWalkers®
Sing-A-Tune®
Balloon Gallery
Balloons101
Insider™
SuperShape™
* Products not shown to scale, for reference only.
Customer Service 1-800-262-6303 (8:00am – 5:00pm Central) | www.AnagramBalloons.com
21
Balloons101
September is
International Balloon Month!
By merchandising Anagram balloons in multiple areas of
your store during the high-traffic back-to-school shopping
season, you can take advantage of a great opportunity to
capture incremental balloon sales, while encouraging your
customers to bring balloons and put a smile on
someone's face.
Contact your Anagram Balloon Distributor for details
on special promotions and visit www.IBAonline.net for
more information on International Balloon Month.
Foil balloons made with XtraLife™ Technology
retain helium three to five times longer than other
foil balloons. They stay full and fresh-looking longer,
so they sell better!
Look for the XL® mark on Anagram balloons, in
catalogs and in online product descriptions.
Always ask for balloons made
with XL® when talking with your
Anagram distributor.
Look for the
XL® mark!
©2011 Anagram International, Inc.
22
Customer Service 1-800-262-6303 (8:00am – 5:00pm Central) | www.AnagramBalloons.com
Notes
Balloons101
Note!
Should you ever encounter a question or problem that
is not addressed in this manual, please call Anagram
International customer service at 1-800-262-6303
(8:00am – 5:00pm Central). A knowledgeable customer
service representative will be happy to assist you.
BARBIE BARBIE and associated trademarks and trade dress are owned
by and used under license from Mattel, Inc. © 2011 Mattel, Inc. All Rights
Reserved.DINOSAUR TRAIN © The Jim Henson Company. All Rights
Reserved. DISNEY © Disney FINDING NEMO © Disney/Pixar WINNIE
THE POOH © Disney. Based on the "Winnie the Pooh" works by A.A. Milne
and E.H. Shepard. HELLO KITTY HELLO KITTY® IS A TRADEMARK OF
SANRIO CO., LTD. ©1976, 2011 SANRIO CO., LTD. USED UNDER LICENSE
NICKELODEON © 2011 Viacom International Inc. All Rights Reserved.
Dora the Explorer, SpongeBob SquarePants, and all related titles, characters
and logos are trademarks of Viacom International Inc. SpongeBob SquarePants
© 2011 Viacom International Inc. All rights reserved. Nickelodeon, SpongeBob
SquarePants and all related titles, logos and characters are trademarks of
Viacom International. Created by Stephen Hillenburg. SHREK Shrek TM & ©
2001 DreamWorks L.L.C. SPIDERMAN MARVEL, Spider-Sense Spider-Man:
TM & © 2011 Marvel Entertainment, LLC and its subsidiaries. Licensed by
Marvel Characters B.V. www.marvel.com. All rights reserved. STRAWBERRY
SHORTCAKE Strawberry Shortcake™ and related trademarks © 2011
Those Characters From Cleveland, Inc. Used under license by Anagram Inter-
national, Inc. American Greetings with rose logo is a trademark of AGC, LLC.
THOMAS THE TANK A BRITT ALLCROFT COMPANY PRODUCTION
Based on The Railway Series by The Rev W Awdry © 2011 Gullane (Thomas)
Limited
The trademarks AirWalkers®,, Bottle Toppers™, Doo-Dads™, Drop-ALine™, Eye-Poppers™, EZ-Fill™, InLiners™, Insiders™, Panoramic™, Rally
Flags™, Reel Weights™, Scene Setters™, See-Thru™, SuperShapes™,
U-Inflate™, UltraShapes™, XtraLIfe ® and all related designs amd marks are
owned by Anagram International, Inc., M&D Industries International, Inc.,
and Amscan, Inc. unless otherwise indicated. All Rights Reserved. Patents
#7,799,399, #7,551,061 ® 2011 Anagram International, Inc. All Rights
Reserved. Sing-A-Tune ® is a registered trademark of Sing-A-Tune balloons.
US and foreign patents issued and pending. XtraLife ® patent pending. Printed
in the U.S.A.
Anagram International and M&D Industries continually improves and updates
its products and services. Products, prices and availability are subject to
change without notice.
This publication © 2011 Anagram International, Inc. All Rights Reserved.
Customer Service 1-800-262-6303 (8:00am – 5:00pm Central) | www.AnagramBalloons.com
23
Helium Chart
Balloons101
Helium Chart
Helium Chart
Use this chart to estimate helium needs
for all Anagram International balloon products.
BALLOON
SIZE
Avg.
Volume
Avg.
volume
(cu. feet)
(cu. meters)
Avg. Float
at 900-ft.
elevation
Avg. Min.
Weight
Required
(grams)
(grams)
18-inch Circle.........................................0.47................... 0.001.................4.0 ......................8
18-inch Heart .........................................0.44................... 0.01 ...................3.7 ......................8
18-inch Square .......................................0.53................... 0.02 ...................4.4 ......................8
19-inch Star ............................................0.45................... 0.01 ...................3.5 ......................8
18-inch Junior Shape (sizes vary) .......0.60................... 0.02 ...................4.4 ......................8
20-inch Circle.........................................0.66................... 0.02 ...................6.7 ......................8
20-inch Heart .........................................0.71................... 0.02 ...................7.7 ......................8
24-inch Circle.........................................1.03................... 0.03 .................13.4 ................... 15
24-inch Heart .........................................0.98................... 0.03 .................31.1 ................... 35
26-Inch Circle (see-thru) .....................1.43................... 0.04 .................21.4 ................... 25
Jumbo Circle ..........................................2.80................... 0.08 .................48.3 ................... 50
Jumbo Heart ...........................................2.63................... 0.07 .................43.4 ................... 45
Jumbo Star ..............................................2.52................... 0.07 .................39.6 ................... 40
Jumbo Square .........................................3.22................... 0.09 .................58.0 ................... 60
Sing-A-Tune® Circle & Hearts ..............1.98................... 0.06 ................. 18.5 ...................25
SuperShape™ (sizes vary) .....................1.30................... 0.04 ................varies.............. 20–50
SuperShape™ Clusters...........................1.40................... 0.04 .................. 9.5 ................ 50–80
UltraShape™ .............................................1.10................... 0.03 .................. 9.0 ....................50
24
Customer Service 1-800-262-6303 (8:00am – 5:00pm Central) | www.AnagramBalloons.com
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