DROBO REDEFINES PERSONAL AND PROFESSIONAL STORAGE

DROBO REDEFINES PERSONAL AND PROFESSIONAL STORAGE
DROBO REDEFINES PERSONAL AND PROFESSIONAL STORAGE
New Products are Easiest, Safest, FASTEST, and (wait till you see this one), Smallest
UNDER EMBARGO UNTIL JUNE 21, 2012
What are we launching?
A radically improved approach to personal and professional storage – which includes a number of
industry firsts and technical breakthroughs. The new Drobos are easier to use than ever, and bring a
new level of performance to the market with a unique, automated combination of disk and solid-state
technologies, coupled with Thunderbolt and USB speeds. The two products being announced are the
Drobo Mini and the Drobo 5D.
Drobo Mini: Thursday, June 21 public announcement, general availability mid-summer
 Drobo Mini is the world’s smallest, fully functional, modern data-protecting storage array
 Portable 4-bay, direct-attached storage for professionals
 2.5” carrierless drive bays, compact, sleek design, high performance
 Supports automated performance optimization with both hard drives and SSD technology
 MSRP $599 without drives
 Thunderbolt and USB 3.0
Drobo Mini (Front)
Drobo Mini (Interior)
Drobo Mini (Back)
Drobo 5D: Thursday, June 21 general announcement, availability mid-summer
 Drobo 5D is the most modern, most complete storage system for creative professionals and
individuals. The 5D combines a unique blend of the most advanced storage technologies with
unrivaled ease-of-use in a very expandable desktop system.
 5-bay, direct-attached storage for professionals (Thunderbolt and USB 3.0)
 5-bay handling high capacity 3.5” drives, along with automated support of SSD technology
 MSRP starting at $799 without drives, up to 16TB protected data
 Huge performance increase of 3x-6x over current models
Drobo 5D (Front)
Drobo 5D (Back)
Who’s it for?
1. Creative professionals (videographers, photographers)
o Mini allows Drobo to add value to a greater percentage of workflow
o Replaces multiple external drives and/or compact flash RAID for protected storage on
location to greatly simplify storage workflow
o 5D is “stay at home” workhorse for editing, backup, and archive
o Need super high performance which Drobo now delivers
o Heavy use of Adobe and Apple applications (Final Cut Pro, Photoshop, After Effects, etc.)
2. Mobile professionals
o Power user who travels extensively with external drive(s)
o Tends to be an early adopter; buys based on want as opposed to need; not price sensitive
o Likely uses sleek laptop (Macbook Air and/or PC-based ultra book) in addition to tablet
o Wants to leverage Thunderbolt and/or USB 3.0 connectivity on laptop
3. SMB/SOHO
o Sneakernet backup
o Dual-drive protected storage in an easy-to-sue sub-$1K solution
o Connected home pros, who want remote access by multiple users to files stores on device
o Centralized backup for all computers in SMB/SOHO
What’s better/different?
Shared benefits:
 Industry-first hybrid-like storage characteristics--utilizing the capacity benefits of hard disk
drives (HDDs) in combination with the performance benefits of SSDs with automated tiering
 Connectivity: Thunderbolt to connect to brand new Thunderbolt computers for high
performance AND USB 3.0 for every other computer you’re ever owned; you get both, don’t
have to choose
 BeyondRAID, Drobo’s core technology which automatically provides sophisticated data
protection and unrivaled ease-of-use
 Ease-of-use: As with all Drobos, traffic light operation, capacity indicator, etc.
 All user data is fully protected, big batteries, enterprise-class protection of user data, more
reliable than other products in this category
 User-driven industrial design: desktop-quiet, compact form factor, sleeker, magnetic face plate,
accessories
 New everything: smaller, sleeker, more technology, integrated
Media Contact:
Michelle Reingold, Trainer Communications
Office: (925) 271-8214
Mobile: (650) 281-5866
[email protected]
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