Milwaukee | 9572 | The Milwaukee Public Market

MADISON PUBLIC MARKET
AT PUBLIC MARKET SQUARE
January 26, 2011
PUBLIC
MARKET
SQUARE
PROJECT
• Government East Parking Ramp Site
• Mixed-Use Development
• Madison Public Market on Ground Floor
• 1,400 Underground Parking Stalls
• Bike Station
What Are Public Markets?
•Year around indoor/outdoor
•Carefully crafted diverse medley of businesses
•Locally-owned shops & stalls
•Full array of fresh and prepared foods
•Showcase regional cultures and food traditions
•Not Just fruits and vegetables
•Not a grocery Store
What Are Public Markets?
Powerful Economic Development Engines!
• Create local entrepreneurial opportunities for low and
•
•
•
•
moderate income families
Promote entrepreneurial activity for minority citizens
Create jobs
Create a year-round tourist destination
Encourage area small business development
The Madison Public Market will
generate significant local & regional
economic development
• Create and support 808 new jobs.
• Generate $25 million in annual regional economic
activity (direct $15 million, indirect $10 million)
• Generate $2.2 million in tax revenue annually
• Spur new economic development in the surrounding
area.
The Madison Public Market will…
expand the regional food economy
• Provide year-round sales opportunities for
200-300 local farmers and producers.
• Create new agricultural jobs
• Provide Dane County residents with yearround access to locally grown and produced
foods.
• Provide food-related education, nutrition,
cooking and farm tours.
Strong Public Support
Market Survey Report
 97% of survey respondents would love to see the
Madison Public Market developed
 71% of survey respondents would shop at the
Madison Public Market
The Time is Right!
• New Jobs
• Catalytic economic
development project
• Strong anchor for Public
Market Square development
• Market demand
• Public space that celebrates
diversity
Chocolatier at the Granville Island Public
Market in Vancouver, British Columbia
MADISON PUBLIC MARKET
Market Assets and Vendor Options
• 52 locally-owned
permanent vendors
• Demonstration kitchen
• Customer seating area
• On-site parking at new
underground ramp
North Market in Columbus, Ohio, USA
• 22 three-season day
stalls
• 8 carts
Madison Public Market
Proposed Vendor Mix…A Sampling
Stores
International Grocery ~ Butcher ~ Fair Trade
Made In Wisconsin ~ Bakery ~ Seafood Store/Restaurant
Stalls
Farmer’s Market Co-op ~ Soul Food ~ Wine Bar ~ Market Diner
Taste of Wisconsin ~ Fresh Tortilla Maker ~ Hmong Prepared Food
Chocolatier ~ German Deli & Sausage Maker
Restaurants
Café 150 ~ Brew Pub
Site Attributes
• Block 105 is the best site for Madison Public Market!!
• Site accommodates 40,000-45,000 net leasable SF
• Unmet opportunity for 45-minute lunch counter
• Tenant mix will meet needs of existing & future downtown
residents
• Close to Monona Terrace & Existing Hotels (1,068 rooms,
1,343 w/ Marcus II)
• Located in the heart of the city–Major Community Assets
• The Market’s design will be pedestrian and bike friendly.
• The majority of Madison Metro’s major bus routes pass
adjacent to or within 2 blocks of the Market.
Downtown Food Assets
Downtown Community Assets
Residents
Employees
Ethnic
Minorities
•26,560 People live within
a mile
•29,594 Employees or 22%
of All City Employment in
CBD Census Tracts
•Even Distribution of
Latinos, African Americans
and Asians
Development Details
• 40,000 – 45,000 net square feet optimal size
• City role will be in real estate development,
not management
• Estimated $10 million construction budget
• Timeline – Construction in 2014
•Market Opens in 2015
• Construction Coordinated with Parking and
other Major Redevelopment Opportunities
Common Area Effects on
Ground Floor
Non-retail use
Wider sidewalks
Approximate dimensions
Lost Ground
Floor SF
5’ X 264’ X 2 (sides of the 2,640
building)
SF
Assumptions
Widens sidewalks on two sides. Assumes building above
and below would be at the original footprint and would
cantilever over the Market.
2 parking ramps
One ramp at 18’ deep X 30’ 1,180 SF
wide
Second ramp at 18’ deep X 36’
wide to include a 6’ bike lane.
Assume 18’ before sufficient head room is gained for cars.
Both sets of lanes are two- way.
There could be three 10’ lanes per ramp or two 15’ lanes
per ramp.
Pedestrians would mostly exit via the elevator, but if
necessary could share the bike lane.
3 Service lanes for
Market/Building
32’ wide X 26’ deep
832 SF
2 loading bays for box trucks and a dumpster bay.
Assume 26’ before sufficient head room is gained for box
trucks. Assumes dumpster is mechanically cabled up the
incline once a week to be emptied.
Lobby for building
above
Elevator core for
parking, freight and
building elevator
30’ x 25’
750 SF
Can be larger or smaller depending on use.
18’ x 36’
648 SF
Assumes 2 elevators for building above and 2 parking
elevators. Assumes mechanical rooms etc., are all on lower
level.
MPM Site Net and Gross SF
Summary
Non-retail use
Original Site Footprint
New Footprint after cantilever
Approximate
dimensions
Ground
Floor SF
Changes
52,272
50,292
Lost SF from original due to new ground
floor building non-retail uses (including
cantilever loss)
New Retail Gross Ground floor SF
44,242
Internal ground floor uses – Circulation
(excludes spill out space), Public Area,
+/- 20% of gross
Demonstration Kitchen, Bathrooms,
Common Seating, Public Amenities, etc.
Total Net Ground floor space available
for retail leasing
Total Retail Loft space
Total projected net leasable retail space in
Public Market Square site
Assumptions
Current footprint
New Footprint
-6,050
Total of above figures
Sum of above two figures
9,244
Non-rent deriving space
35,048
100% leasable – includes spillout
Restaurant, Bike Center, etc.
This # includes interior (only)
spill-out space. It does not
include exterior spill-out, bulbout, and day table space.
1,000 SF
36,048 SF
•MPM Exterior
Great Example of ―Bulbout‖ Restaurant Seating Concept
Grove Arcade in Asheville, North Carolina, USA
Exterior Spill-Out
• Four feet of sidewalk spill out recommended along the 3
building facades.
• Corner Bulbouts are useful for the following reasons:
• Valuable sidewalk seating for restaurants, cafés and prepared food stalls.
• Effective at making parkers and pedestrians exiting their parked cars
feel more secure.
• Reduce pedestrian time in the roadway while crossing the street.
• Serve as a traffic calming device – slowing down racing traffic to
create a safer, more pedestrian-friendly environment.
• Where appropriate and with proper design, they can allow for diagonal
rather than parallel parking.
Entryways
Pedestrian Entries:
•Major entrances at S.
Pinckney Street corners
of E. Doty and E. Wilson
•Secondary Entry midblock
of E. Doty
•Entry via elevator from
underground ramp
•Potential for shared
egress with Great Dane
Vehicle Parking:
•Entrance to Underground
ramp from either E. Doty
or E. Wilson
Utility and “Back of
Market” Uses
• Lower level Market utility and “back of market” uses are likely
to require roughly 4,000 – 5,500 total SF.
• Electric utility room
• Gas meter room
• Mechanical room, assuming HVAC is centrally provided. MPM
should provide central HVAC only to stall areas and plaza. Stores
should have separately metered “package” units.
• Hot water heater room
• Janitor rooms--mop sink, cleaning supplies, ladder storage, etc.
• Small multi-purpose (changing/security) room
Utility and “Back of
Market” Uses Cont’d
•
•
•
•
•
Elevator pit room.
Separate dry storage area (Chain Link Design).
Walk-in coolers (10’x12’ and freezers (8’x10
Dumpster room.
Utility and back of market uses could be incorporated off-site.
An example of this is constructing a central collection tank for
grease that is piped from all grease producing businesses under
the sidewalk.
• 2-3 bay loading dock—Product deliveries and pick-ups.
• Maintenance/shop room
Ground Floor NonRetail Uses
• Pulic restrooms to be provided on the ground
floor.
• Way-finding signage and event/kiosk/bulletin
boards should be provided throughout the
Market
• Happenstance seating should be provided in
nooks and crannies wherever possible.
Second Floor and/or
Loft Uses
• Multipurpose conference/meeting room
•Board Meeting (around a table) with 20 attendees
•Public Meeting with 60 (standing) attendees
• State-of-the-art demonstration kitchen
•Connected to multi-purpose room
•Host cooking classes (classroom style) with 40 attendees
•Cater parties and events occurring at the Public Market
• Administrative office of about 2,000 square feet with small
meeting room
Parking
•MPM Visitor Vehicle Parking available on site
•MPM will be one floor above a regional parking ramp
•Parking is easy to find and navigate
•MPM predicted parking demand is roughly 200 spaces
•Estimate that 63% of MPM visitors will arrive by car
•Highest Demand for MPM parking will occur mid-day
and weekends. Countercyclical to majority of ramp users.
•Parking Validation Program for MPM customers needs
to be negotiated with Parking Utility
Interior
Market
Layout
Recommended
MPM
Tenants
1
7 LARGE STORES
International Grocery
1
8 SMALER STALLS
Shellfish Bar
2
3
4
Cheese Store
Seafood Store/Restaurant/Sushi
Production Bakery/Cafe
2
3
4
“Hot stuff - It’s chili”
Ethnic and Tropical Produce
Visitor Center Information Booth
5
6
7
Café 150
Bike Store
"Made in Wisconsin” Store
5
6
7
8
Hmong Needlework
Amish Furniture Showcase
Shoe and Luggage Repair Shop
Multi-purpose Community Use Space
1
2
3
3 SMALLER STORES
Butcher Shop
“Fair Trade Store”
“Market blooms” Florist
1
2
3
4
5
6
6 PREPARED FOOD STALLS
Hmong or Cambodian food
Native American
“Soul Food”
“Soup and Salad” - Vegetarian
Latin/Mexican Prepared Food Stall
Market Diner
1
8 CARTS
“Wisconsin’s Fruity” - Fresh and Dried Fruits
3
4
5
20 LARGER STALLS
Farmer’s Marketing Co-op
Fresh corn and flour tortillas
Production
“soft fruit” produce stall
The Green Grocer
Ripe Fruits Juicery/smoothies
6
7
8
9
International House of Dumplings
Fresh Made Pasta Depot
Coffee Roaster and Grinder
“Chocolat”
2
3
4
5
“Nuts to You”
“There’s a fungus among us”
“Only cannoli”
Wisconsin historic postcards and photographs
10
11
12
13
14
Poultry/Eggs
Kitchen Supplies
Italian Deli
German Deli
Jewish Deli
6
7
8
“Hot Donuts Now”
All things ginger and garlic
“Naturally Healthy”
52
TOTAL INTERIOR RETAIL TENANTS
15
“Naturally Wisconsin” A Nature Store
16
17
18
19
“WI Drink” - Wine and Beer Bar
Craft Stall Cooperative
Wisconsin Authors Bookstore
Bulk Foods Stall
22
OUTSIDE FARMERS (44 IF CRAFTS)
74
TOTAL VENDORS
1
2
Next Steps in 2011
Early Stage Architect Assistance
•Hire preliminary architectural services to
help coordinate MPM project with City
Public Market Square site planning
Create MPM Business Plan :
Creperie Stand, Montreal Public Market
Community Outreach:
•New business plan (capital and O&M
budget) needs to be created for Public
Market Square site and market.
Official Support
Public Information and City Contact:
•Fundraising Plan
Michael P. Gay
608.267.4933
•City Leadership Financial Commitment
mgay@cityofmadison.com
www.cityofmadison.com/planning/Madison
PublicMarket/
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