Whirlpool | GI7FVCXWY - Bottom Freezer Refrigerator | The french door refrigerator with the most space

The french door refrigerator with
the most space for fresh food*
2 0 0 9 W H I R L P O O L G O L D ® L AT I T U D E ™
R E F R I G E R AT O R C O M M U N I C AT I O N G U I D E
*Based on shelf and door bin surface area
in 29 cu. ft. or smaller french door refrigerators.
consumer needs
Identifying your french door customers
French door refrigerator customers have different needs than customers who purchase
side-by-side or top-freezer models. Understanding the specific requirements of your
french door customers is the key to matching them up with just the right refrigerator.
Space
French door customers require extra room for storing fresh food
• The french door platform offers 10% more space in the refrigerator compartment*
• The french door platform stores more food at eye level for easier access
Temperature management
With the emphasis on storing fresh food, maintaining the right
temperature is especially important to your french door customers
•The Accu-Chill™ temperature management system provides
accurate temperature control in both the refrigerator and the freezer
•The Adaptive Defrost system can have fewer freezer defrosts depending
on use, resulting in more efficient food preservation
Flexibility
French door customers require efficient ways to store and retrieve
everyday items, as well as taller and wider ones
•The full-width pantry easily stores wide items like deli trays and sheet cakes
•Adjustable door bins can be repositioned to maximize space for taller items
•Humidity-controlled crispers easily provide the right level
of humidity for either fruits or vegetables
Style
A french door refrigerator adds a contemporary style to any kitchen
•Smooth door finish provides a sleek, modern look and enhances cleanability
•A variety of color options available, including Monochromatic
stainless steel and Monochromatic Satina® finish models
Whirlpool brand has your customers covered with our NEW Latitude™
french door model. Read on to discover how its impressive set of
features meets and even exceeds the key consumer needs listed above.
2
*Compared to a similar size side-by-side refrigerator model.
rated
brand
for french door
refrigerators†
Introducing the Latitude refrigerator—
the french door model that offers MORE
™
• MORE! Shelf space**
• MORE! door bin space**
• PLUS! The industry-first Measured Fill feature, which dispenses
just the right amount of water in cups, liters or ounces
When you add it up, the Whirlpool Gold® Latitude™ french door
refrigerator offers the MOST space for fresh food.** This 27 cu. ft.
refrigerator fits in the same dimensions as our standard 25 cu. ft.
french door models while offering MORE usable space.
DESIGNED, ENGINEERED & ASSEMBLED IN THE U.S.A.
EMPLOYING MORE U.S. WORKERS THAN ANY OTHER MAJOR APPLIANCE MANUFACTURER
**Based on shelf and door bin surface area in 29 cu. ft. or smaller french door refrigerators.
†Based on rating of the 25 cu. ft. model GX5FHTXV by a leading consumer magazine.
whirlpool.com
3
InTeRIoR FeATUReS And BeneFITS
str y
I nd u
First
More shelf space
Most door bin space*
Recessed filter and lighting
The lighted, tilt-out, removable ice bin is
placed in the door, creating room for an
entire extra shelf in the refrigerator.
Gallon-plus door bins can hold a gallon-size
jug with extra room for smaller items.
The retractable water filter housing and
recessed LED lighting create more room
for storage in the refrigerator compartment.
Consumer Needs: Space, Flexibility
Consumer Needs: Space, Flexibility
In-door-Ice bin
Plenty of freezer space
Full-width storage
The illuminated ice bin tilts outward for
easier access, or it can be removed for
serving ice at the table.
The slide-out freezer compartment on the
bottom can hold up to 8 frozen pizzas and
more with ease.
The full-width pantry can store deli trays
and other wide items without the hassle
of having to move other items around.
Consumer Needs: Space, Flexibility
Consumer Need: Space
Consumer Needs: Space, Flexibility
®
4
Consumer Need: Space
*Based on door bin surface area in french door refrigerators.
eXTeRIoR FeATUReS And BeneFITS
str y
I nd u
First
Measured Fill option
LCd touch screen
easy-to-clean dispenser
Featuring a rotating faucet and slide-out
tray, this industry-first option dispenses
exact amounts in cups, liters or ounces.
The color screen puts temperature controls,
the kitchen timer and other functions right
at customers’ fingertips.
The ice and water dispenser housing
is flush with the refrigerator door for
easier cleaning with less effort.
Consumer Need: Flexibility
Consumer Needs: Temperature Management, Style
Consumer Need: Style
Satina finish
PUR filtered ice and water
Crushed ice dispensing
This stainless-look finish accepts magnets
while resisting fingerprints. It requires no
special cleaners to maintain its appearance.
The external ice & water dispenser offers a
cool drink anytime. Customers can save up
to $600 versus the cost of bottled water.*
The exterior ice dispenser conveniently
provides either cubed or crushed ice.
Consumer Needs: Flexibility, Style
Consumer Need: Flexibility
®
®
*When you change your PUR® filter twice a year, compared to buying the same amount of leading brand bottled water.
Consumer Need: Flexibility
whirlpool.com
5
WHIRLPooL GoLd ® BoTToM-FReeZeR STeP-UP FeATUReS
Step your customers up to the Latitude refrigerator
™
CLASSIC BoTToM-FReeZeR ReFRIGeRAToR
GB2SHTXT
FRenCH dooR ReFRIGeRAToR
GX5FHdXV
LATITUde™ ReFRIGeRAToR
GI7FVCXW
FeATUReS:
• 22 cu. ft. capacity
• Side-swing refrigerator door style
• Drawer freezer
• Smooth door finish
• Accu-Chill™ temperature
management system
• Electronic temperature controls
• Adaptive Defrost system
• Interior water dispenser
• Factory-installed ice maker
FeATUReS:
+ 25 cu. ft. capacity
+ French door style
+ Full-width pantry
+ Industry-exclusive can caddy
• Drawer freezer
• Smooth door finish
• Accu-Chill™ temperature
management system
• Electronic temperature controls
• Adaptive Defrost system
• Factory-installed ice maker
FeATUReS:
+ 27 cu. ft. capacity
+ Exterior PUR® filtered
ice & water dispenser
+ Industry-first Measured Fill
+ Color LCD touch screen controls
+ In-Door-Ice® ice dispensing system
• French door style
• Drawer freezer
• Smooth door finish
• Accu-Chill™ temperature
management system
• Full-width pantry
• Adaptive Defrost system
CoLoRS: Q/B/S
Also available in 19 cu. ft. capacity
Model GB9SHdXV
Whirlpool Gold® classic
bottom-freezer models
offer fresh-food storage at
eye level. Adjustable door
bins, SpillGuard™ shelves
and humidity-controlled
crispers round out the
list of interior features.
CoLoRS: Q/B/T/d/Y/A
Also available in 22 cu. ft. capacity
Model GX2FHdXV
CoLoRS: Q/B/Y/A
Stepping up to the french
door style provides full-width
pantry storage for wider
items. The hanging deli tray
provides a great place to store
cold cuts and other items,
freeing up shelf space.
With 27 cu. ft. capacity, the
Latitude™ refrigerator offers the
MOST space for fresh food.*
The exterior dispenser features
Measured Fill, for precise
amounts of water in cups,
liters or ounces. The color
LCD touch screen allows for
easy control of temperature
and other features.
Available Colors
6
Q
Q | White
B
B | Black
T
T | Biscuit
S
S | Stainless Steel
Y
Y | Monochromatic
Stainless Steel
A
A | Monochromatic
Satina® Finish
*Based on shelf and door bin surface area in 29 cu. ft. or smaller french door refrigerators.
d
d | Universal
Silver
deMonSTRATIon ModeS
Three things to always
show your customers
• Industry-first Measured Fill—
on the LCd screen, select the water
option, then Measured Fill. The screen
shows how customers can choose
the amount and unit of measure
desired. The correct amount of water
dispenses when the paddle is pressed.
• Industry-first removable
tilt-out ice bin with light—
note how the window design
provides an easy way to check how
much ice is left. Then demonstrate
how the ice bucket can be taken out
and carried to the table or elsewhere.
• Industry’s largest door bins! *—
Take one out and compare it to the competition!
LCd features
• Kitchen timer
• Crushed or cubed ice
• Power outage
• TO ENTER SHOWROOM MODE: Press
and hold HoMe and TeMPeRATURe for
3 seconds, then select SHoWRooM
Mode. The demonstration slideshow
will continue if left untouched, and it will
resume after being idle for 2 minutes.
*Based on door bin surface area in french door refrigerators.
whirlpool.com
7
Look for NEW Latitude refrigerator P-O-P
™
2009 Whirlpool Gold ®
Latitude™ Refrigerator
Point-of-Purchase
Kit No. WWRP229
Additional Latitude materials available
™
W H I R L P O O L g O L d ® f R e n c H d O O R R e f R I g e R at I O n
r e f r i g e r at i o n
Most door bin space
2009 Whirlpool®
Refrigeration Catalog
the new 27 cu. ft. Latitude
refrigerator features deeper bins
for the most door bin storage area
in any french door refrigerator.
the extra depth provides enough
storage space for two gallon-sized
containers as well as additional
smaller items.
Introducing the Latitude
refrigerator—with the MOST
space for fresh food
™
NEW
Form no. WWRL240-ReV
download from WSPn
electronic only
More shelf space
the In-door-Ice ice dispensing
system moves the ice bin to the
door, creating room for an entire
extra shelf. the lighted in-door ice
bin is the largest in the industry
and can be easily removed for
serving ice at the table.
Energy efficiency
all Whirlpool gold french door
refrigerators are eneRgY StaR
qualified to conserve natural resources
and save money on utility bills.
2009 French Door
Specifications Sheet
Form no. WWRL246
To order support materials, call 1-800-643-3444.
or, order online 24 hours a day at whirlpoolestore.com
Be sure to have the form numbers ready for the materials you would like to order.
So much for your shopping list
Featuring increased shelf and door bin space, the new Whirlpool Gold Latitude
French door refrigerator offers the most space for fresh food. It’s got enough room
to handle those times when you bring home a few “extra” bags of groceries.
Get the most space
for fresh food
Themost
spacefor
freshfood
*
Gallon-plus door bins
hold two gallon-sized
containers plus more
The In-Door-Ice system
creates more space—enough
for an entire extra shelf
Whirlpool Gold
Latitude Refrigerator
$000
Humidity-controlled crisper
bins hold even more fresh
fruit and vegetables
Whirlpool Gold
Latitude Refrigerator
$000
XXXXXXXXX
GI7FVCXWY
WhirlpoolGold
Gold®
Whirlpool
Bottom-Freezer
French Door
Latitude
Refrigerator
Refrigerator
• XXXXXXXX
• 27cu.ft.—ourlargestcapacityeverhas
• XXXXXXXX
themostdoorbinspace , full-width
• storageandflexiblefreezerspace
XXXXXXXX
In-Door-Ice systemcreatesroomforan
• XXXXXXXX
entireextrashelfinsidetherefrigerator
• Industry-firstMeasuredFilldispenses
waterincups,litersorounces
• LCDcolortouchcontrols
Dealer InformatDealer InformatIon
Informat
Ad World brand advertising network
Brand Academy courses
Sign up Trade Partners for the Ad World brand
advertising network, where they can build their
own Whirlpool Gold® Latitude™ newspaper
advertisements and download product information.
Brand Academy is a valuable tool that is at your
disposal 24 hours a day, 7 days a week. Use it to
learn product platform information and share it
with your trade partners. Courses are available now!
Log on to wpadworld.com
Visit whirlpoolcorp-brandacademy.com
All other trademarks are owned by their respective companies. ®Registered trademark/™Trademark of Whirlpool, U.S.A.
©2009 Whirlpool Corporation. All rights reserved. Form no. WWRL248. Printed in the U.S.A. 5/09. | whirlpool.com
Download PDF