Model Year 1960

Model Year 1960
Ty Jurras, TY JURRAS PUBLICITY, 521 N. La Cienega Blvd., Los Angeles 48
Olympia 2-9660 - West Coast Director of Public Relations and Publicity,
Anderson & Cairns, Inc., New York, Creative PR, Inc., New York.
FOR:
Auto Imports, Inc., 13517 Ventura Blvd., Sherman Oaks, California
RELEASE AT WILL
THE SWEDISH CAR WITH THE LATIN NAME
VOLVO automobiles were first made in 1926 when ten
experimental models were hand-crafted to determine the
feasibility of car production in Sweden. It was felt that
there would be a demand for cars that could meet the ruggedness of the roads and climate and that the superiority of
Swedish steel and craftsmanship would be significant assets
in automobile production.
Encouraged by the ten ",pilot" models, Volvo began commercial
car production of 100 units and the first completed 4-cylinder
open tourer came off the assembly line in 1927.
Subsequent growth has always been paced to the availability
of skilled labor and the strict limits of precision engineering.
To date, production has not kept pace with demand although 70,152
units were completed in 1958.
Exports to North America have tripled since they began
three years ago. Unit figures are, 1956, 5,050; 1957, 10,414;
1958, 15610.
The word "Volvo" is from the Latin and means, "I roll."
Automotive engineers and sports drivers are lavish in their
praise of the car and consider it to be outstanding in
durability, workmanship, and performance.
Power and speed
are achieved through a ratio of 1 horsepower for every 25.2
pounds of automobile weight.
With non-premium gasoline, the
compression ratio is 8.2 to 1.
In the grueling annual Little Le Mans race over the
tortuous Lime Rock (Conn.) course in 1958, Volvos ran 1,2,3.
In 1957 Volvos won the first five places.
The same Volvo was first both years, whipping through
the course in 1958 for 10 straight hours at better than 60 mph.
In the chilling 3-day Rally to the Midnight Sun through
the Arctic Circle, Volvos again garnered the first five places.
One of the most brutally demanding performances asked of
Volvo was a recent non-stop run that touched 48 states, Canada,
and Mexico in which the engine ran continuously for 8 and
one-half days.
The 196-hour-plus run, in which all traffic
laws were faithfully observed, covered 9,261 miles at an
amazing average speed of 47 mph with the Volvo delivering an
average of 27 miles per gallon.
Experts do not attribute these amazing performances to
any startling engineering design discoveries by the makers of
Volvo; the key reason engineers advance is the superb quality
of materials and skills used in manufacture of the car. It is
not an assembly-line automobile in the accepted sense of the wore
Beginning with Swedish steel and incorporating more
expensive alloys and metals, Volvo craftsmen work to critical
tolerances and time-consuming standards of perfection.
The sturdy and safe 'unit body construction' commonly
regarded as a major automotive advance this year has been
featured by Volvo since 1940.
No car is completely perfect, and some criticisms of
Volvo have been made.
One, primarily of interest to racing drivers, is the
distance between third and fourth gears when shifting. Oversimplified, this means that a certain amount of power is lost
during this shifting of gears.
Some Americans, accustomed to the increasing trend toward
wide expanses of glass around the perimeter of US cars,
initially feel some loss of rear-view vision in the Volvo.
Styling is a matter of discussion, too. Some feel that
the relatively unchanging lines of Volvo are not as handsome
as other available models. This feeling is being counteracted
since the introduction of the four-door 122S, which features
an attractive divided grille and contemporary styling. In
the near future, Volvo will also make available a breathtakingly beautiful sports coupe.
Current Volvo styling is preferred by owners of the car
who term the design honest." And, as with many other imported
car owners, Volvo owners claim the relatively unchanging body
style "keeps the car looking new longer" and makes depreciation
less from year to year.
The Volvo group of industries also manufactures gasoline
and deisel trucks and buses, marine engines, tractors, graders,
and farm equipment, lathes and other industrial machinery, jet
airplane engines, and printing presses.
Ty Jurras, TY JURRAS PUBLICITY, 521 N. La Cienega Blvd. Los Angeles 48
OLympia 2-9660 - West Coast Director of Public Relations and Publicity,
Anderson & Cairns, Inc. New York, Creative PR, Inc., New York.
FOR:
Auto Imports, Inc., 13517 Ventura Blvd., Sherman Oaks, California
RELEASE AT WILL
FAMILY SPORTS CAR DELIGHTED RACING DRIVER
British people are generally known as masters of understatement, tempering their enthusiasm about something with words
of faint praise indeed.
That's why the Swedish craftsmen who make Volvo automobiles
were pleasantly startled with superlatives the late Mike Hawthorn
used when he road tested the 122S, four-door family sports sedan.
Hawthorn, World Champion Racing Driver in 1958, slipped into
the seat with a throttlebuster's attitude.
"A Swedish car, I said to myself beforehand," Hawthorn wrote
later.
"Solid undoubtedly, worthy it is certain to be, and sturdily
unpretentious.
Nineteen seconds and a quarter of a mile later, I
was trying to get my breath back."
Using the direct approach, Hawthorn started the engine, threw
the car in gear, and stomped on the throttle.
"My takeoff was as fast and as vivid as a rocket burst," he
said, "I accelerated from much bigger cars around me with the
vigor of a man who discovers that the log he's sitting on has two
bloodshot eyes and enormous teeth. I went on accelerating until
I was doing more than 90 miles an hour."
Hawthorn found the Volvo "absolutely stable" at that speed
and remarked that "it cornered happily and with no undue roll.
The steering was light and reasonably positive."
"There can be precious few cars of its engine size made
anywhere in the world with such performance," he continued. "The
Volvo is a sensation of a car and about as typical of its
background as a battleship called 'Buttercup'."
Using a ten-point maximum scale, Hawthorn's scorecard
looks this way:
Engine 9 points.
Steering 9
"Impressive, but made a song about it."
"As qualm free as a summer sea."
Acceleration 9
"Watch that throttle pedal:"
Suspension, 9
"Not too hard for rich and fragile aunts."
Cornering 10
"Almost impossible to overdo things."
Comfort
9
Finish 10
"Perfect in the front."
"As splending as the Midnight Sun."
Gear change, 8
"As stiff as the noblest upper lip."
Ty Jurras, TY JURRAS PUBLICITY, 521 N. La Cienega Blvd., Los Angeles 48
OLympia 2-9660 - West Coast Director of Public Relations and Publicity,
Anderson & Cairns, Inc., New York Creative PR, Inc., New York.
FOR:
Auto Imports, Inc., 13517 Ventura Blvd., Sherman Oaks, California
SPECIFICATIONS 1960 VOLVO 1225 FOUR-DOOR SEDAN
ENGINE
Number of cylinders:
Bore:
Stroke:
Displacement:
Horsepower:
Maximum torque:
Compression ratio:
Valves:
Carburetors:
4
3.125"
3.15"
97 cu. in. (1,580 c.c. )
85 at 5,500 r.p.m.
87 lb, ft. at, 3,5000 r.p.m.
8.2:1
Overhead
Twin SU
MISCELLANEOUS
Suspension, front and rear: Coil springs and double-action
hydraulic shock absorbers
Clutch:
Single dry plate
Transmission:
Four-speed, fully synchronized
Tires:
Tubeless, whitewall, 5.90-15"
Brakes:
Self-centering hydraulic Duo-Servos
with 165-sq.-in. lining area
DIMENSIONS
Wheelbase:
102.4"
Over-all length:
175.2"
Over-all width:
63.8"
Tread, front:
51.8"
Tread, rear:
51.8"
Fuel capacity:
12 gal.
Weight (including fuel, oil and water) : 2,400 lb.
Ty Jurras, TY JURRAS PUBLICITY, 521 N. La Cienega Blvd., Los Angeles 48
OLympia 2-9660 - West Coast Director of Public Relations and Publicity,
Anderson & Cairns, Inc., New York Creative PR, Inc., New York.
FOR: Auto Imports, Inc., 13517 Venturs Blvd., Sherman Oaks, California
SPECIFICATIONS, 1960 VOLVO PV544 TWO-DOOR SEDAN
ENGINE
Number of cylinders:
Bore:
Stroke:
Displacement:
Horsepower:
Maximum torque:
Compression ratio:
Valves:
Carburetors:
4
3.125"
3.15"
97 cu, in. (1,580 c.c.)
85 at 5,500 r.p.m.
87 lb. ft. at 3,500 r.p.m.
8.2:1
Overhead
Twin SU
MISCELLANEOUS
Suspension, front and rear: Coil springs and double-action
hydraulic shock absorbers
Clutch:
Single dry plate
Transmission:
Four-speed, fully synchronized
Tires:
Tubeless, whitewall, 5.90-15"
Brakes:
Self-centering hydraulic Duo-Servos
with 157-sq.-in, lining area
DIMENSIONS
Wheelbase:
102½"
177"
Over-all length:
62½"
Over-all width:
Over-all height:
60 1/4"
51"
Tread, front:
Tread, rear:
51 3/4"
9½ gal.
Fuel capacity:
Weight (including fuel, oil and water) : 2,140 lb.
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