CSR Report 2010

CSR Report 2010
The Creation of New Value
Creating new value for every new generation
Konica Minolta aims to be essential to every new
generation by developing diverse businesses which create
new value, while fulfilling its responsibilities to human
society and the earth as a global corporate citizen.
Holding Company
Responsible for planning and promotion of management strategies for
the Konica Minolta Group, and for audit and administration of the
Group’s management.
Business Companies
Companies entrusted with the authority necessary to execute
business activities in their field of expertise.
Manufactures and markets digital
multi-functional peripherals (MFPs),
printers, and related supplies.
Manufactures and markets optical
products such as pickup lenses and
electronic materials such as triacetyl
cellulose (TAC) films.
Manufactures and markets medical and
graphic imaging equipment and materials.
Manufactures and markets measuring
instruments for industrial and medical
Common Function Companies
Companies that perform centralized Group-wide functions.
Conducts R&D, promotes the incubation and
commercialization of new business and manages and
operates intellectual property.
Provides management support and administrative functions
and services.
Affiliates Managed by the Holding Company
Companies that strive to cultivate business with the support of
the holding company.
Manufactures and markets inkjet print heads
for industrial use and textile printers.
Manufactures, markets, and installs
Editorial Policy
The Konica Minolta CSR Report is published to
inform all its stakeholders of the Group’s
corporate social responsibility initiatives.
This report focuses on topics of social
significance and high priority to Konica Minolta
and discusses the Group’s basic concept,
specific efforts and achievements with respect
to those topics. The two Special Feature articles
report the Group’s latest initiatives in
environmental and energy fields, as well as its
special efforts in the field of business
technologies, the Group’s main business area,
to reduce the environmental impact of its
To promote communication with
stakeholders around the world, this report is
published in five languages: Japanese, English,
Chinese, German, and French.
Report Boundary
This report covers the entire Konica Minolta
Group, including Konica Minolta Holdings, Inc.,
the Group’s business companies and common
function companies, and its affiliates. When
data is given on a specific subset of companies,
the boundary is separately indicated.
In this report, “Konica Minolta” refers to the
Konica Minolta Group.
Reporting Period
In principle, the report covers activities from
April 1, 2009 to March 31, 2010. Some
sections may include information on earlier
initiatives or more recent activities.
In this report, “fiscal 2009” refers to the
fiscal year starting April 2009 and ending March
Publication Date
August 2010 (next report: scheduled for August
2011; previous report: August 2009)
Relevant Guidelines
In making this report, Konica Minolta referenced
the Global Reporting Initiative (GRI)
Sustainability Reporting Guidelines Version 3.0
and the Environmental Reporting Guidelines
2007 issued by Japan’s Ministry of the
Detailed information regarding Konica Minolta’s
CSR activities can be found online at:
In addition to facts about past or present circumstances, this
report contains description of the Group’s current plans and
projections for the future. These descriptions are based on
information that is currently available and have been deemed
reasonable based on the Group’s current status. The Group’s
actual performance could differ from its predictions due to
future changes in the business environment.
Konica Minolta’s Business Summary
Konica Minolta’s CSR Policy
Message from the President
Special Features
on New Challenges
1 Taking
in the Environment and
Energy Businesses
2 Polymerized
an Innovative Choice
For the Global Environment
2009 Progress Report on the Medium-Term Environmental Plan
Activity Highlights
Fiscal 2009 Environmental Data Summary
Earning the Confidence of
1. Environmental Activities at Production Sites
2. Environmental Activities at Sales Companies
Activity Highlights
1. Understanding Customer Needs
2. Responding to Needs of the Day
3. Pursuing Universal Design
Working with Business Partners
to Fulfill Social Responsibility
Activity Highlights
Implementing CSR Procurement
Growing Together with Employees
Activity Highlights
1. Promoting Reform of Corporate Culture
2. Fostering and Making the Most of Personnel
3. Promoting Diversity
4. Creating a Safe and Friendly Work
Contributing to Society
Management System
Society’s Voice
Dialogue with an Expert
Expert Opinion of Konica Minolta’s CSR Report
External Assurance
Konica Minolta CSR Report 2009 Survey Results
Evaluation by Assessment Institutions
Regarding SRI
Konica Minolta’s Business Summary
Creating New Value through
the Fusion of Diverse Core Technologies
The Konica Minolta Group consists of business companies,
common function companies, and other affiliates under the
holding company Konica Minolta Holdings, Inc. P1
Powered by the core technologies it has developed in four
fields — materials, optical, nano-fabrication and imaging
technology — Konica Minolta delivers a variety of products
and services to customers all over the world.
Company Profile
Company name
Head office
President and CEO
Paid-in capital
Fiscal year-end
Konica Minolta Holdings, Inc.
1-6-1 Marunouchi, Chiyoda-ku, Tokyo, Japan
Masatoshi Matsuzaki
December 22, 1936
37,519 million yen
March 31
(Billions of yen)
1,068.4 1,027.6 1,071.6
Meeting increased demand
for glass substrates used in
hard disk drives
Glass substrates are used in the hard
disk drives which serve as storage
devices in personal computers and
portable music players. In response to
the rapid growth in demand and the high
density of substrates, Konica Minolta
Opto, Inc. started construction to add a
production line at its production site in
Malaysia in March 2010.
Consolidated Sales
Optics Business
(Fiscal Year)
Consolidated Operating Income/Operating Income Ratio
Consolidated operating income
(Billions of yen)
Operating income ratio
(Fiscal Year)
Breakdown of Sales by Business Segment
Sensing 0.9%
Others 1.9%
Medical & Graphic Imaging
Optics 17.0%
Business Technologies
Breakdown by Sales by Region
Asia (excluding Japan)
and others
Japan 28.5%
Industrial Inkjet Business
Reducing the power
consumption of
industrial printers
In November 2009, Konica
Minolta IJ Technologies, Inc.
introduced the KM1024 series
of industrial inkjet heads for
high-speed printing. Each head
has 1,024 nozzles. This new
product requires about 50%
less power to operate than
conventional products.
Europe 29.0%
North America 21.7%
* This section introduces a selection of notable
activities from fiscal 2009.
Business Technologies Business
Creating production printing systems for
reliable, high-resolution printing
In April 2010, Konica Minolta Business
Technologies, Inc. released its bizhub
PRESS C8000 production printing system
with newly developed toner. As a premier
color model, it meets the requirements of
the commercial production printing sector
for high print quality and reliability.
Konica Minolta
Medical and Healthcare Business
Supporting medical
services at small clinics
Konica Minolta Medical & Graphic,
Inc. offers medical diagnostic
imaging systems that feature its
compact, high-speed computed
radiography unit, the REGIUS
MODEL 110. The systems meet the
needs of small clinics for digital and
network capability.
Materials Technology
Optical Technology
Core Technologies
Imaging Technology
Nano-Fabrication Technology
Planetarium Business
Sensing Business
Supporting quality control
of displays
Konica Minolta Sensing, Inc. offers
color analyzers including the
Spectroradiometer CS-2000A, which is
capable of measuring extremely low
luminance. These products have been
adopted by many companies as
standard equipment for quality control
of displays.
Latest dome theater planned at
the foot of the Tokyo Sky Tree
Konica Minolta Planetarium Co., Ltd. has
announced that it will build and directly
operate a multi-functional dome theater in the
commercial complex around the Tokyo Sky
Tree broadcasting tower currently under
construction in Tokyo. Preparation is underway
for the grand opening in spring 2012.
Konica Minolta’s CSR Policy
Striving to Create New Value
to Meet Stakeholders’ Expectations
Konica Minolta’s CSR policy is based on implementing the
Group’s Management Philosophy and Charter of Corporate
Behavior. The Management Philosophy, “the creation of
new value,” expresses the determination to identify and
realize the values required by every new age, based on the
three dimensions of the economy, the environment, and
society. The Charter of Corporate Behavior presents a
foundation for all aspects of the business activities
undertaken by each individual at Konica Minolta.
In addition, as a means of further strengthening its CSR
initiatives, Konica Minolta has signed the United Nations
Global Compact.*
* The United Nations Global Compact is a strategic policy initiative for businesses that are
committed to aligning their operations and strategies with ten universally accepted principles in
the areas of human rights, labour, environment and anti-corruption.
Management Philosophy
The creation of new value
Shareholders and Investors
Technology briefing for
analysts and investors
In March 2010, Konica Minolta Holdings,
Inc., held a meeting in Tokyo for analysts
and investors to present its concept for
new businesses based on its core
technologies. Around 120 people
attended the briefing, and the
presentation was followed by a lively
question and answer session.
Konica Minolta Group Charter of Corporate Behavior
Corporations, in addition to being economic entitles engaged in the pursuit of profit through
fair competition, should be beneficial to society at large. For this reason, Konica Minolta Group
shall behave in a socially responsible manner and shall have all of its directors, officers and
employees clearly acknowledge the spirit of this Charter of Corporate Behavior.
Senior management shall recognize that the fulfillment of the spirit of this Charter is its
own role and responsibility, and shall take the initiative to ensure that all directors, officers and
employees fully understand the Charter. In addition, the management shall constantly pay
attention to the opinions of internal and external parties and shall promote the implementation
of effective systems to secure ethical corporate behavior.
1. Beneficial and safe products
We shall strive to earn the confidence of
consumers and clients through the
development and provision of socially
beneficial products and services with the
utmost consideration for safety.
2. Fair and transparent corporate
We shall, in the pursuit of fair and
transparent corporate activities, comply
with laws and social regulations and act in
accordance with international rules and the
articles of incorporation.
3. Communications with society and
information disclosure
We shall communicate with society at large
and disclose corporate information fairly
and adequately.
4. Environmental protection
We shall acknowledge the seriousness of
global environmental issues and shall act
voluntarily and affirmatively to protect the
5. Contribution to society
We shall, with a global perspective,
affirmatively make contributions to society
while respecting local customs and
6. Respect for employees
We shall endeavor to make the lives of
employees comfortable and fulfilling,
provide a safe work environment, and
respect each employee’s personality and
7. Responsible actions
In the event of a violation of the principles
of this Charter, in order to solve the
problem senior management shall
investigate the cause of the violation and
develop reforms to prevent its recurrence in
accordance with corporate compliance
procedures. Prompt public disclosure of
precise information and an explanation
regarding the violation shall be made and
responsibility for the violation shall be
clarified. Strict and fair disciplinary action
shall be taken including with respect to
senior management where necessary.
Local Community
Making contributions through
business capabilities and
addressing social issues
Konica Minolta is engaged in various social
action initiatives, focusing on making the
most of its business capabilities to
contribute to society and also on
addressing social issues faced by
communities around the world P35 .
* This section introduces a selection of
notable activities from fiscal 2009.
Global Environment
Zero waste activity certification
achieved at all production sites
In March 2010, production sites in
China, France, and Malaysia and two
sites in the U.S. met level 2 zero waste
criteria, for a total of five sites. With this,
all production sites in the Group had
achieved their zero waste activity
P20 .
Better support through
remote maintenance
Konica Minolta
Konica Minolta provides remote
maintenance of its products in order to
provide faster support for its customers.
For example, Konica Minolta Healthcare
Co., Ltd., a medical equipment sales
company in Japan, operates a call center
open 24 hours a day, 365 days a year,
providing explanations to customers using
a shared screen and resolving equipment
malfunctions remotely.
Business Partners
Simultaneous global employee
attitude survey
In November 2009, Konica Minolta
continued its practice from the previous
year by carrying out a global attitude
survey of Group employees. About 19,000
people responded, more than half of all
those surveyed. By sharing their thoughts
on Konica Minolta’s strengths and
challenges, they made a valuable
contribution to future improvements.
Enhanced dialogue with
suppliers in China
Konica Minolta Business Technologies,
Inc. holds regular annual briefing
sessions with its suppliers in China. In
March 2010, 208 companies took part in
meetings in the South China region,
while 161 companies attended in the
East China region. The participants
discussed their common goals and
issues, making it a valuable opportunity
for communication.
Message from the President
Responding to the real needs of the world with
a rich portfolio of unique technologies
Building a company essential to
society and worthy of its support
The current global recession triggered by the financial crisis is
moving slowly toward recovery, with newly emerging economies
leading the way, but the situation remains unpredictable.
Accompanying the economic uncertainty, global environmental
problems including global warming and the biodiversity crisis, as
well as resource and energy problems, are becoming increasingly
serious and complicated. We recognize that the dramatic changes
occurring in worldviews today indicate that the world is on the
threshold of pivotal change.
In order for a company to survive and continue to grow under
these circumstances, it is imperative that every management
decision is made with consideration of the role we must fulfill to
remain essential to society and worthy of its support. Thus, we must
be able to make correct judgments about business activities and
determine company themes that become the focus of such
activities, in a way that reflects the array of opinions espoused by
customers, shareholders and other stakeholders. Moreover, we
believe that we need to have a fundamental policy that is respectful
of social ethics and that commits us to acting with integrity.
Contributing to the realization of a
sustainable world through
technological innovation
Global environmental issues must be addressed by every company.
Konica Minolta has established the long-term environmental vision
“Eco Vision 2050,” which declares our commitment to the
realization of a sustainable earth and human societies, and
addresses vital issues such as reducing CO 2 emissions, the
effective use and reuse of limited global resources, and the
restoration and preservation of biodiversity.
When considering a company’s contribution to the global
environment in the mid- to long-term, it is not enough merely to
bolster environmental efforts in existing businesses. At Konica
Minolta, we believe that creating new businesses that actually help
to mitigate or improve global environmental problems is just as
critical, and we intend to leverage our proprietary technologies to do
rights and labor practices. It goes without saying that a company
just this.
has to be responsible for the practices of its group companies, but it
Konica Minolta is now focusing on delivering solutions using
has also proven necessary to address these issues with suppliers
new technologies such as organic electro-luminescence diode
throughout the supply chain, including partners in procurement,
(OLED) lighting, which dramatically improves energy efficiency, or
production, logistics, and sales.
organic thin-film photovoltaics, which can reduce electrical power
In response to such societal demands, Konica Minolta became
costs significantly. We believe that our responsibility to society as a
a signatory to the United Nations Global Compact in December
manufacturer entails proactive technological innovation that explicitly
2008. The Global Compact identifies ten principles of action related
aims to realize a more sustainable world. It is with this goal in mind
to human rights, labor, environment, and anti-corruption; Konica
that we are vigorously investing in creation of new businesses in the
Minolta, as a signatory, is working on activities that will help realize
fields of energy and the environment.
these ideals. Specifically, Konica Minolta began practicing CSR
procurement in fiscal 2009 under a system designed to ensure
Group companies and suppliers are helping to solve environmental
Proactive responsibility for quality
and safety
and social problems, and has been working together with its
suppliers to expand and improve upon such activities.
A company has no greater obligation than earning customers’ trust
in the quality and safety of its products and services. This is why
Konica Minolta, while working hard to provide high-quality products
Each and every employee is the key
to change
and services that meet all expectations, is also stepping up its
efforts to prevent the occurrence of product quality problems by
Now, more than ever, the world is undergoing enormous change.
enhancing its system to acquire market knowledge that enables the
The mindset of each employee will be critical in helping our
Group to identify issues which must be addressed and take
company to seize the opportunities presented by this change and
proactive measures.
create a fresh wave of innovation. Recognizing the vital importance
It is crucial to have mechanisms in place by which top
of its employees, Konica Minolta is working hard to foster a
management can stay abreast of quality problems in real time, then
corporate culture that espouses high goals and accepts challenges
considers that information from the customers’ point of view and
without fear of failure, under the worldwide action slogan, “simply
take effective action to address those problems. Focusing on the
implementation of our management system that ensures product
Going forward, Konica Minolta aims to be an enterprise where
quality and safety, as well as on the actions needed if problems
employees worldwide produce dramatic innovation that drives the
involving product quality arise, we will conduct timely reviews and
creation of new value and builds a better world.
improvements incorporating the views and concerns of the public
and the market.
Addressing social issues together
with our suppliers
Masatoshi Matsuzaki
President and CEO
In recent years, corporations are required to ensure that their
business activities help to improve social issues that involve human
Special Feature
Contributing to the Realization of a Sustainable Society
by Integrating Diverse Technologies
Taking on New Challenges in the
Environment and Energy Businesses
Konica Minolta has focused on developing and providing products that greatly reduce its
environmental impact while at the same time realizing new value. The Group is now expanding
into new business areas where it can make more positive contributions to the environment by
making the most of its long-established array of uniquely diversified technologies.
Konica Minolta Businesses in the Environment and Energy Fields
Organic light-emitting
diode (OLED) lighting
Organic thin-film
photovoltaics P11
Konica Minolta is
developing a
lighting technology
which takes
advantage of the
properties certain
organic materials have Example of application
when subjected to an
Main characteristics
electrical current.
• Saves energy
Konica Minolta is developing next-generation
photovoltaics that uses the ability of certain
organic materials to generate electricity when
subjected to light.
• Lightweight
• Flexible
• Transparent
• Light source is a surface
• Light, thin and flexible
Example of application
Core technologies
Organic material technology
Optical design technology
Film-making and coating technology
Nano-fabrication technology
Precise driving technology
LED lighting
LED lighting has become popular as a
power-saving form of lighting. Recently,
Konica Minolta Opto, Inc. has started to
supply heat-resistant glass lenses to lighting
equipment manufacturers to be used as
diffuser and condenser lenses, which are
important components of LED lighting.
Composition of an LED light
Beam-down process solar
thermal power generation
Konica Minolta Opto, Inc. has developed a
reflector with 98% or higher reflectance,
allowing for the full use of optical energy as
heat. The company has been supplying
reflectors for the pilot installations for a solar
thermal project which started in 2010 in the
United Arab Emirates.
Light distribution
control lens
Diffuser and
condenser lens
White light
Diffuser and
condenser lens
Blue LED
Image provided by Cosmo Oil Co., Ltd.
Key Technology
Organic Material Technology
Applying Organic Material Technology to the Lighting and Natural Energy Fields
The basic structure of organic compounds is made of carbon
atoms, with hydrogen, oxygen, nitrogen, sulfur and other
elements attached. Synthetic research on organic
compounds started in the early 19th century and has yielded
substances with a variety of properties.
Organic materials derived from organic compounds are
easily processed and are lightweight and flexible. Thus, they
are utilized widely in industrial fields. They have attracted
attention for their potential use in semiconductor materials,
which until now have relied on inorganic substances such as
Organic materials which display semiconductor
characteristics have properties that transform electricity to
light (light emission) and light into electricity (electricity
generation) by controlling the electrical current. Konica
Minolta continues to develop OLED lighting and organic
thin-film photovoltaic panels, taking advantage of these
OLED Light Source
Light emission
Light ejecting film
Base film
Barrier layer
Organic EL layer
Sealing film
Enlarged diagram for
organic EL layer
Light emission
consists of
laminated organic
thin-films laid on
top of a substrate.
Developing Blue Phosphorescent Materials Using Technologies for Synthesizing
Organic Materials
Currently, there are two types of organic material that have
been developed into luminescent material that serves as the
main component of OLED lighting. One is a fluorescent
material which is already being used in mobile phone displays
and other products. The other is a phosphorescent material
which Konica Minolta is applying.
Phosphorescent material is theoretically expected to
have four times greater light emission efficiency than
fluorescent material; however, it has been challenging to
enhance its longevity for practical applications. Further, while
red, green, and blue luminescent materials —representing the
three primary colors of light —are indispensable to create
white-light illumination, the development of short-wave blue
phosphorescent material has proven to be extremely difficult.
Konica Minolta has succeeded in developing a blue
phosphorescent material with both light emission efficiency
and durability by applying technology for synthesizing organic
materials developed in its work on photo-sensitized materials.
In laboratory experiments in 2006, a white organic EL lighting
device employing Comparison of the Light Emission Efficiency
this blue
of Luminescent Materials (theoretical values)
material achieved
Light emission
light emission
efficiency is
efficiency and
4 times greater
durability which
compares with
those of a
fluorescent lamp.
Fluorescent material
Phosphorescent material
Organic Material Technology Used for Photoconductors in Copiers
Photoconductors are the leading component in copiers and MFPs,
serving to transfer optically scanned information onto paper. Konica
Minolta first employed photoconductors using organic material in the
U-Bix1200 copier launched in 1984.
Organic photoconductors excel in safety and cost compared to
non-organic photoconductors using selenium, tellurium and other
materials. Since 1984, as a result of continuous technological
development in sensitivity and durability, Konica Minolta’s organic
photoconductor performance has improved dramatically, and they
are currently used in all models, from low-speed to high-speed.
Konica Minolta uses the know-how it has
accumulated in the design and synthesis of
organic materials in its new development of
OLED lighting and organic thin-film
photovoltaic panels.
First-generation organic
Special Feature
1 Taking on New Challenges in the Environment and Energy Businesses
New Business 1
Organic Light-Emitting Diode (OLED) Lighting
High-level Light Emission Efficiency Contributes to the Reduction of Energy Consumption
The environmental impact of OLED lighting is small because,
unlike fluorescent lamps which contain mercury, it does not
contain substances that can harm the environment after
Furthermore, thanks to its high light emission efficiency
(the efficiency of converting electricity to light), OLED lighting
holds the future promise of reducing energy consumption
compared to current mainstream fluorescent light sources.
Society has high expectations for the practical application of
OLED lighting as a technology of low environmental impact.
New Source of Lighting That Evenly Illuminates Wide Surface Areas
Until now, spaces have been illuminated by point or linear
light sources, such as incandescent light bulbs and
fluorescent lamps. OLED lighting, in contrast, has
characteristics not found in conventional lighting, emitting a
uniform light from the whole surface, over a large area.
Moreover, OLED lighting closely resembles natural light. Not
only that, it does not include ultraviolet rays, which reduces
negative impact on the eye.
Incandescent light bulbs
Fluorescent lamps
From point to line
OLED illumination
OLED offers an even flatter surface,
increasing the potential
Lightweight, Thin, Flexible OLED Lighting Has Multiple Potential Applications
With OLED lighting, the light source itself illuminates a wide
area evenly. This makes it possible to have an entire ceiling
or wall serve as an illumination device.
Moreover, if plastic film is used for the substrate base,
then flexibly curved lighting becomes a real possibility in the
future. OLED lighting offers greater potential for applications,
including revolutionary design of indoor lighting and new
applications in interior spaces, illumination inside vehicles
and aircraft, novel monuments and artworks, and other
exciting lighting options.
Examples of applications
New Business 2
Organic Thin-film Photovoltaic Panels
Developing New Photovoltaic Panels That Are Lightweight, Flexible and Transparent
Konica Minolta began developing organic thin-film
photovoltaic panels in April 2010, in collaboration with the
U.S. company Konarka Technologies, Inc., a technologically
sophisticated manufacturer that was the first in the world to
commercialize this type of photovoltaic panel. By combining
the company’s expertise with the Group’s wealth of
technologies, Konica Minolta aims to dramatically improve
photovoltaic conversion efficiency, achieve longer life, and
reduce manufacturing costs.
The organic thin-film photovoltaic panels currently under
development are expected to exhibit properties unlike
traditional photovoltaic panels, such as being lightweight,
flexible, and transparent, as well as being capable of
generating electricity via incoming light at shallow angles or
with limited brightness. Such properties will make an array of
new applications possible, including attaching photovoltaic
panels to windows on buildings and large canopy covers.
Examples of applications
Konarka Technologies, Inc.
organic thin-film photovoltaic
Creating the Future of OLED Lighting
Realizing OLED Lighting, an Ideal Source
of Illumination That Will Contribute
to the Future of Humankind
Yoshitsugu Shiraki
General Manager, LA Business Department
Konica Minolta Holdings, Inc.
Humankind, Light, Civilization
Ideal Illumination Pursued by Konica Minolta
When did humankind first begin to use fire —tens of
thousands of years ago, or even before that? Who
knows but the first primate to obtain fire became the
first “human,” and was no doubt an object of awe and
hope. Light that illuminated the dark night filled with
wild beasts —that was the beginning of civilization.
Since then, humans have used fire and flammable
materials as a means of providing for light —until 1879
when Thomas Edison invented the incandescent light
The incandescent light bulb was the first light to be
generated by means of electrical heat. Since then, for
nearly 130 years the light bulb has carried civilization to
every nook and cranny of the globe.
The fluorescent lamp was invented in 1938, about
60 years after Edison’s invention. Although it
represented a new generation of illumination based on
groundbreaking technology utilizing electrical excitation,
it also had a weakness, containing the highly
poisonous substance, mercury.
About another 60 years later in 1996, LED
(light-emitting diode) lighting was introduced, which,
because it uses electrical excitation of inorganic
semiconductors, exhibits long-life and energy-saving
properties without using harmful materials.
Some may ask, “Why is Konica Minolta entering the
illumination business?” It is true that Konica Minolta is a
recent entrant in this business, but there are three
reasons why we believe we should make a go of it
First, we feel it will help us to contribute to the
global environment. OLED is one type of LED that is
expected to serve as energy-saving illumination. Since
the basic principle is the same —the only difference
being whether the material is inorganic or
organic —huge energy-saving effectiveness can be
Next, Konica Minolta has become deeply involved
with “light” ever since its initial founding over 140 years
ago. It is mobilizing all the experience it has gained over
the years working in photography, camera, copiers,
optical lenses and other businesses, and applying it to
Lastly, organic materials technology is at the
foundation of all the proprietary technology Konica
Minolta possesses. The technology Konica Minolta has
fostered over the years holds the infinite potential of
The Nobel Prize recipient, Dr. Hideki Shirakawa,
showed in 1977 that the conductivity of organic
compounds is just as high as that of metals. To me,
this demonstrates that OLED lighting will be the light of
our dreams, the most efficient source of illumination in
the history of humankind. At Konica Minolta, we are
dedicated to realizing this
new, dreamed-of means of
illumination that will shape the
future of humankind.
End of the Edison Era
The year 2009 is said to be the end of the Edison era.
The incandescent light bulb had a low conversion
efficiency of electricity to light and has been viewed as
one contributor to global warming. As a result, sale of
incandescent light bulbs was phased out in EU
member countries beginning in September 2009.
Due to the lack of substitute products, the
fluorescent lamp, recognized as an exception under the
RoHS directive*, is expected to be subjected to tighter
regulation in the near future.
* RoHS directive: Regulations enacted by the EU in July 2006
prohibiting the use of specified hazardous substances in electrical
and electronic equipment.
Prototype of Konica Minolta
OLED lighting
Special Feature
Contributing to the Realization of a Sustainable Society
by Reducing the Environmental Impact of Offices
Polymerized Toner
—an Innovative Choice
Toner is used to print text and image on copiers, Multi-functional peripherals (MFPs), and printers.
Polymerized toner is a path-breaking toner product that offers both enhanced printing quality and
high environmental performance. Konica Minolta actively promotes the use of polymerized toner,
which can make a difference in saving energy and conserving resources in the office environment.
Polymerized toner
A Next-Generation, High-Performance Toner Created
through Chemical Reaction
Polymerized toner is a high-performance toner produced
by chemically combining a resin with color pigment
particles. Unlike conventional pulverized toner, which is
made by crushing lumps of plastic into small particles, the
polymerized method enables precise control of the
structure of each toner particle. This, in turn, makes it
possible to tailor the size and shape of each particle and
impart various properties to it.
The polymerized toner developed by Konica Minolta
achieves a print product that exhibits a high-quality image
while reducing environmental impact. The Group is
continually working to upgrade its polymerized toner to
realize an ever higher quality product.
Core-shell Configuration of Konica Minolta’s Polymerized Toner
(The diagram represents Simitri HD+* 1 toner)
Ultra thin-film
* 1 Simitri is the trademark for Konica Minolta polymerized toner.
The term “Simitri” was coined from the word symmetry.
Polymerized Toner Saves Energy and Conserves Resources When in Use
When printing images using MFPs and printers, the process
of fusing the toner with heat and fixing it to paper consumes
the most electricity. The small and uniform polymerized toner
particles conduct heat more efficiently than pulverized toner
particles, and their low fusing point also means that less
electricity is consumed during the fusing process.
In an effort to achieve greater power savings through the
performance of low-temperature fusing, Konica Minolta
developed a new type of polymerized toner, Simitri HD toner.
This product features a core-shell configuration P13
comprised of a thin outer layer of hard resin wrapped around
a soft core of inner resin, to enable fusing at a lower
temperature while also offering the thermostability required
for high-speed printing. With such characteristics,
polymerized toner has been adopted and used in many of
Konica Minolta MFPs and printers.
The small size of polymerized toner particles also helps
reduce the amount of toner consumed when printing the
Spotlight 1
image. Thus Konica Minolta’s polymerized toner products not
only save energy, but also conserve resources.
Polymerized toner
Pulverized toner
Illustration of How Smaller Particles Can Reduce Toner Consumption
Reduced toner consumption
Polymerized toner
(diameter: approximately 6µm)
Pulverized toner (diameter:
approximately 8µm)
The History of Konica Minolta's Development and Application of Polymerized Toner
Nearly every model, whether monochrome or color, uses polymerized toner
*2 Emulsion polymerization method: A method of chemically combining a
resin base, a color pigment and wax by dispersing them in an aqueous
surfactant solution.
Early on, Konica Minolta focused on the potential of toner made
through chemical reaction that could enable high-quality printing and
save energy, and thus began research and development of an
emulsion polymerization method *2. The Group began to
manufacture its original polymerized toner, Simitri toner, in December
2000, and became the first in the world to introduce polymerized
toner for use in a monochrome MFP.
Konica Minolta has always led the way in the advancement of
polymerized toners. In 2006 the Group began manufacturing its
second-generation polymerized toner, Simitri HD toner, which
improved performance in low-temperature fusing; and in 2010, it
released Simitri HD+ toner, which represents a further advance in
toner technology.
Capitalizing on its development capabilities, Konica Minolta has
adopted polymerized toner in nearly all Konica Minolta printing
products, from entry-level models to high-speed production printing
machines, whether monochrome or color. Today, 99.6% of Konica
Minolta’s color toners and 96.5% of its monochrome toners are
polymerized —the highest rates in the industry.
History of Polymerized Toner
Simitri toner
Adoption of Polymerized Toner (2009)
Polymerized toner
Konica Minolta
First MFP
using polymerized
toner (35 ppm)*3
Color toner
Monochrome toner
DiALTA Color
Color toner
Monochrome toner
Source: The estimated toner production for 2009 from the 2009 Toner Market
Directory by Data Supply Inc.
Simitri HD toner
Simitri HD+ toner
First high-speed color
MFP using Simitri
toner (51 ppm)
First color MFP using
Simitri HD toner (65 ppm)
bizhub C650
First high-speed
monochrome model
using Simitri
toner (105 ppm)
First high-speed
color model using
Simitri toner (51 ppm)
bizhub PRO
First color printer using Simitri HD toner
2300 DL
First color MFP
using Simitri toner
(31 ppm)
First color printer using Simitri toner
Pulverized toner
bizhub PRO
First high-speed
color model using
Simitri HD toner
(65 ppm)
bizhub PRO
First high-speed color model
using Simitri HD+ toner (80 ppm)
First product using high
chroma toner *4 (65 ppm)
bizhub PRO
*3 Paper per minute. All print speeds are for monochrome, letter or A4 landscape format continuous print.
*4 A toner that extends the range of color reproduction by redesigning the granular structure of the color pigment. Produces broad chromatic spectrum and clarity.
Special Feature
2 Polymerized toner — an innovative choice
Reducing Petroleum Resource Usage by Adopting Plant-based Biomass Material
Since first manufacturing polymerized toner in 2000, roughly
9% of the raw material used to make Konica Minolta toners
has been plant-based biomass.*1
Konica Minolta polymerized toner contains wax
dispersed evenly during manufacturing, thereby realizing
oil-free fixing*2 when printing. By using plant-based materials
for the wax component in all colors of toner —cyan, magenta,
yellow, black —it reduces the use of materials derived from
petroleum, a finite resource.
How Polymerized Toner Is Manufactured
Toner particles
Functional resin particles (containing wax)
Color pigment particles
How Pulverized Toner Is Manufactured
*1 Biomass: Renewable bio-organic resources other than fossil-derived
*2 Oil-free fixing: This is a way to exfoliate toner from the roller and fix it to
the paper without using oil applied to a heat roller. It enables higher
quality output by suppressing unwanted glare and blur in the image.
Color pigment
Heating, melting and kneading
air current
Simple Manufacturing Methods Greatly Reduce CO2, SOx, and NOx Emissions
Producing pulverized toner entails an involved process for
crushing after making the lumps of plastic and consumes a
great amount of energy for pulverization. It produces irregular
sized particles which need sorting, and also results in lower
production yields.
Polymerized toners, on the other hand, entail a relatively
simple manufacturing process using chemical synthesis to
make the toner particles. This reduces energy consumption
and also ensures uniform particle size, which minimizes the
sorting needed. Compared to pulverization methods, these
advantages help to reduce generation of CO2 and the
acid-rain causes SOx (sulfur oxide) and NOx (nitrogen oxide),
thereby significantly reducing environmental impact.
Environmental Impact Reduction Effectiveness
(Index of 100 for Conventional Toners)
Konica Minolta conventional toner (pulverized toners)
Resource-Saving Efforts in Toner Products
Toner Loop Mechanism Uses Toner
without Waste
Toner Bottles Incorporate Recycled Plastic
Konica Minolta equips nearly all of its monochrome MFP models and
some monochrome laser printers with its unique Toner Loop
Mechanism inside the machine which collects, circulates and reuses
any toner not fixed to the paper during printing. This system helps
realize resource conservation by reducing the amount of wasted
toner to zero —a big improvement over the 5-10% of toner normally
Konica Minolta incorporates up to 40% recycled plastic material in
the toner bottles used for MFPs, which helps to lower total use of
petroleum-based resources. The Group also collects and recycles
used toner bottles.
Fresh toner
Toner Loop Mechanism
Reused toner
Transferred to paper
Spotlight 2
Simitri toner (polymerized toner)
Toner bottles containing recycled plastic
The Great Potential of Polymerized Toners
Constantly Enhancing Toners to Improve
Image Quality and Environmental Performance
Meizo Shirose
General Manager, Chemical Products R&D Center
R&D Headquarters
Konica Minolta Business Technologies, Inc.
Environmental Advantages Discovered
While Pursuing Better Quality Prints
Compared to conventional pulverized toners, the
polymerized Simitri toner developed by Konica Minolta
in 2000 achieves a dramatic reduction in energy
consumed during both manufacturing and use. The
original purpose of toner development in the 1990s,
however, was not to reduce environmental impact, but
to improve image quality by using smaller toner
particles. Ultimately, the pursuit of an effective toner
structure led to the realization of a simple
manufacturing process, which in turn made a big
difference in energy savings.
When Simitri toner was released in 2001, the
Group decided to make a full changeover to
polymerized toners, with management setting the
policy that all new models were to be equipped with
this toner. The main reason for this switchover was the
superior environmental performance of the new toner.
Pursuing Even Better Image Quality and Greater
Reduction in Environmental Impact
The main theme in the development of Simitri HD
toner —the second-generation polymerized toner used
in Konica Minolta products since 2006 —was
improvement of the low-temperature fusing capability
to further reduce impact on the environment as well as
image quality. Our focus was to achieve fusing at a
lower temperature, while also maintaining the
thermostability required for offering high image quality
with high-speed printing. After much trial and error, we
successfully developed a core-shell configuration
P13 in which a soft inner core of resin, efficient in
low-temperature fusing, is wrapped in a thin, hard layer
of outer coating.
This development enabled us to introduce
polymerized toner to a wide-range of models, from
low-speed to high-speed.
Pursuing an Environmentally Friendly
Approach to Other Consumables
In product development, it is our obligation at Konica
Minolta to meet customer expectations with respect to
product quality, environmental performance, and
economy. Only then can our products earn the loyalty
of our customers.
Currently, we are continuing to work on ways to
extend the service life of consumables such as the
photoconductors used in MFPs and printers. Such
efforts not only curtail the impact on the environment
but also improve the convenience of our products for
Konica Minolta is moving forward with new
development, continuing to pursue high-quality printing
and product convenience —all the while aiming to
realize greater environmental benefits.
The Tatsuno Plant of
Konica Minolta Supplies
Manufacturing Co., Ltd.
manufactures polymerized
toners. At the company’s
three plants in Japan the
total production capacity
is 15,000t/year, which is
the largest in the industry.
For the Global Environment
Achieving Eco Vision 2050 Starting with the Medium-Term Environmental Plan 2015, setting
specific targets for reduced environmental impact.
Eco Vision 2050 and the Medium-Term Environmental Plan
Konica Minolta’s long-term environmental vision, called Eco
Vision 2050, declares the Group’s intention to reach certain
goals by the year 2050 to fulfill its responsibility as a global
corporation by contributing to a sustainable earth and
human societies.
The Group also created its Medium-Term
Environmental Plan 2015 as a milestone on the way to the
targets outlined in Eco Vision 2050. The plan comprises
specific approaches and targets for four objectives:
preventing global warming, supporting a recycling-oriented
society, reducing the risk of chemical substances, and
restoring and preserving biodiversity.
The Group has also set target values for each year for
each business company and is taking an array of measures
to achieve each stipulated target. Although there were
some unrealized targets in fiscal 2009, the Group is
pressing forward toward its 2015 targets and the realization
of the vision for 2050.
Eco Vision 2050
Reduce CO2 emissions throughout
the product life cycle by 80% by
2050, compared to 2005 levels
Promote recycling and effective
use of Earth’s limited resources
Work to promote restoration
and preservation of biodiversity
Medium-Term Environmental Plan 2015
Major Fiscal 2015 Targets (Base Year: Fiscal 2005)
CO2 emissions throughout product life cycle: Reduce by 20%
CO2 emissions from product usage: Reduce by 60%
Preventing global warming
CO2 emissions from manufacturing: Reduce by 10% (per unit of sales)
CO2 emissions from distribution: Reduce by 30% (per unit of sales)
CO2 emissions from sales and service: Reduce by 50% (per unit of sales)
Petroleum-based resource usage: Reduce by 20% (per unit of sales)
Packaging materials usage: Reduce by 25% (per unit of sales)
Supporting a recycling-oriented
Volume of waste discharged externally *1 from manufacturing:
Reduce by 50% (per unit of sales)
Build up product recycling systems in each region
and aim for a recycling rate of 90% or more
Reducing the risk of chemical
Maintain strict management of chemical substances,
including the entire supply chain *2
Atmospheric emissions of volatile organic compounds (VOCs):
Reduce by 75% (environmental impact index *3)
Restoring and
preserving biodiversity
Help restore and preserve biodiversity
*1 Waste discharged externally: Volume discharged outside Konica Minolta sites, obtained by subtracting the internally recycled and reduced
volumes from the total waste generated in production processes.
*2 Supply chain, as used here, refers to the process of delivering parts to Konica Minolta from upstream materials manufacturers via parts
*3 Environmental impact index: An index developed by Konica Minolta to measure the impact of VOCs. The value is obtained by multiplying the
emissions with a location coefficient and a hazard coefficient, which reflect impacts on human health and the environment, for each VOC, and
finally summing the products for all VOCs.
Progress Report for Fiscal 2009 (Targets, Results Compared to Fiscal 2005)
Preventing Global Warming
Konica Minolta has endeavored to achieve reduction of CO2
emissions*4 throughout the entire product life cycle. It is working on
measures to achieve the targets for product use, manufacturing,
distribution, sales and service P17 chart set in the Medium-Term
Environmental Plan 2015.
In fiscal 2009, the Group met its overall target (32.5%
reduction) with a 44.9% decrease in CO2 emissions throughout the
entire product life cycle Graph 1 . One reason for this was the fact
that the number of products in operation shrank with the economic
downturn. Another key factor that contributed to the overall
reduction of CO2 emissions was the market introduction of Konica
Minolta’s MFPs with enhanced energy-saving performance, which
contributed to lower product usage emissions. However, targets
were not met in the other stages. At the manufacturing stage,
although the Group pushed ahead with yield improvement and
optimized operation of its equipment, the result fell short of the
target due to a decline in operation levels caused by the economic
downturn. At the distribution stage, the target was not met largely
because of an increase in air transport required to deal with
unpredictable ups and downs in demand. The Group has been
working to sharpen the precision of its demand forecasts to reduce
air transport. At the sales and service stage, as well, the result fell
slightly short of the target. The Group is pursuing further
improvements in sales efficiency to achieve the target.
Restoring and Preserving Biodiversity
In fiscal 2009, Konica Minolta evaluated its business activities and
their relationship to biodiversity. This resulted in a better
understanding of the significant impact the Group has on
ecosystems, in terms of use of wood-based paper resources in its
Business Technologies business and its relationship to global
warming due to CO2 emissions generated throughout the product
life cycle. Based on these assessment results, the Group is
devising specific measures that will contribute to the restoration
and preservation of biodiversity in the future.
CO2 Emissions throughout Product Life Cycle
Product usage
Sales and service
Product life cycle (Target)
Product usage (Target)
(Thousand t-CO2)
Graph 1
Reducing the Risk of Chemical Substances
In order to maintain strict management of chemical substances,
Konica Minolta has created a management system for chemicals
contained in products based on its new Green Procurement
System. The management system is compatible with REACH
regulations*5 as well as upcoming chemical substance regulations.
The Group met its fiscal 2009 target (67% reduction) with a 78%
reduction in atmospheric emissions of VOCs based on an
environmental impact index.
*5 REACH regulations: The EU consolidated its earlier regulations concerning
chemical substances, and in June 2007, enacted new regulations for the
registration, evaluation, authorization and restriction of chemicals.
*4 The method used to calculate CO2 emissions is outlined on page 23.
Supporting a Recycling-Oriented Society
Konica Minolta organizes its efforts to reduce usage of
petroleum-based resources around three themes: resource usage
in products, material waste from production, and fuel usage from
use of sales and service vehicles. As a result, the Group was able
to achieve its overall fiscal 2009 target (no more than a 21.6%
increase), holding use to an 18.2% increase per unit of sales
Graph 2 .
The Group achieved a reduction in the total volume of waste
discharged externally from manufacturing by promoting
improvements in production efficiency and internal recycling.
However, it fell short of its per-unit-of-sales target (no more than a
1.7% increase), reporting a 10.8% increase due to increased
production of products which generate relatively higher levels of
waste and unexpected waste generated by impurities mixed in
with raw materials Graph 3 . The Group is working to achieve
reductions at each business unit using its Green Factory
Certification System P19 .
Graph 2
2015 (Fiscal year)
Result Target
Petroleum-based Resource Usage
Total volume
(Thousand t)
Per unit of sales
Per unit of sales (Target)
(t/billion yen)
0.91 0.94
Graph 3
2015 (Fiscal year)
Result Target
Waste Discharged Externally from Production Sites
Total volume
(Thousand t)
Per unit of sales
Per unit of sales (Target)
(t/billion yen)
2015 (Fiscal year)
Result Target
Preparing for the transition to the new Medium-Term Environmental Plan, the Group has reviewed and revised coefficients for CO2 emissions throughout the product life cycle.
Data for past years have been restated accordingly. Waste discharged externally from production sites was also recalculated to include waste from research and development
sites.. For more information, please visit: www.konicaminolta.com/about/environment
For the Global Environment
Activity Highlight
Environmental Activities at Production Sites
Introducing a Green Factory Certification System Which
Comprehensively Evaluates Environmental Friendliness
of Production Sites
In fiscal 2009, Konica Minolta started activities under its own Green Factory Certification System in an
effort to support the achievement of targets outlined in its Medium-Term Environmental Plan 2015.
Konica Minolta strives to evaluate comprehensively the environmental friendliness of its production
sites, and will certify each site that meets definite standards as a Green Factory.
Comprehensively Evaluating Environmental Friendliness
of Production Sites
Previously, Konica Minolta operated a production site
certification system with two levels of attainment criteria
for reducing waste, focusing on the objective of
supporting a recycling-oriented society. Each factory
attaining those criteria can be certified as a Zero Waste
Factory. In fiscal 2009, all Group production sites
worldwide have achieved level 2.
Expanding upon this system, the new Green Factory
Certification System aims to ensure that factories are
comprehensively environmentally friendly. The new system
sets stricter standards* in the area of supporting a
recycling-oriented society and establishes unified
group-wide criteria for preventing global warming and
reducing the risk of chemical substances.
* The Group has set the base year as fiscal 2005, a year when the
reduction of waste discharged externally had already shown significant
progress thanks to the promotion of zero waste activities.
Green Factory Certification System
Measures prior to 2010
Preventing global
Energy-saving measures for reducing CO2
Supporting a recyclingoriented society
Zero waste activities (certification system)
Reducing the risk of
chemical substances
Reduction of atmospheric emissions
of volatile organic compounds (VOCs)
January 2010 and thereafter
Integrating each
approach and
formulating new
Green Factory
Certification System
Aiming for
friendly factories
Progress Measured with Two levels of Criteria at All Production Sites
The Green Factory Certification System has two sets of
criteria for all production sites to achieve: one is “level 2” to
be achieved by 2015, and the other is “level 1,” to be
achieved by 2011 to ensure steady progress toward the
2015 goal.
In this system, not only progress against targets but
also the implementation process is evaluated. In order to
achieve clarity in the evaluation, guidelines have been
prepared and a way created to quantify implementation
conditions with a score. The guidelines bring together all of
Konica Minolta’s know-how in environmental measures,
and are comprised of approximately 250 implementation
items as well as the evaluation standards for each item.
The Group uses the guidelines to improve the quality of its
Since January 2010, 24 production sites* worldwide
have formulated action plans and started conducting
activities based on the plans.
* Targets are established at each business unit. Even if the location is
different, the production site is treated as a single site when it belongs to
the same business unit.
Green Factory Certification Criteria
Preventing global warming
Supporting a recyclingoriented society
Reducing the risk of
chemical substances
Guideline-based activities
Management indicators
Level 1
Level 2
CO2 emissions (per unit of production*1)
12% reduction*5,*6
20% reduction*5,*6
Waste discharged externally*2
(per unit of sales)
30% reduction*5,*6
50% reduction*5,*6
Final disposal rate
of waste discharged externally
0.5% or less
0.5% or less
Volume of petroleum-based resource waste*3
(per unit of sales)
30% reduction*5
50% reduction*5
Atmospheric emissions of volatile
organic compounds (VOCs)
Achievement of fiscal 2011
targets at each site based on
Medium-Term Environmental Plan
Achievement of fiscal 2015
targets at each site based on
Medium-Term Environmental Plan
Achievement rate of implemented items*4
70% or more
90% or higher
Zero waste
*1 Per unit of production: Environmental impact in terms of production output or
production volume. Each business unit selects the measure that enables its
productivity versus CO2 emissions to be evaluated appropriately.
*2 Waste discharged externally: Volume discharged outside Konica Minolta sites,
obtained by subtracting the internally recycled and reduced volumes from the total
waste generated in production processes.
*3 Volume of petroleum-based resources waste: Volume of petroleum-based out of
total volume of waste discharged externally.
*4 The guidelines have a 4- point evaluation benchmark ranging from 0 to 3 points for
each implemented item and a standard score which serves as the performance
target. The achievement rate refers to the percentage of items that meet the
standard score relative to all items.
*5 The base year is fiscal 2005. However, in the event that there is a significant change
to production items or production conditions due to business reorganization, the
base year may be revised according to the Group’s internal regulation.
*6 Based on this numerical value, standards tailored to factory characteristics are
Achieving Plans for Zero Waste Activities
Since fiscal 1999, Konica Minolta has been proactively pursuing
zero waste activities in a phased manner to reduce discharged
waste volumes, in addition to recycling waste to minimize final
disposal (landfill disposal). In fiscal 2007, the Group achieved level
2 at all production sites in Japan. The Group has also
implemented the initiative at production sites outside Japan since
fiscal 2006. With five sites newly certified in fiscal 2009, all Group
production sites worldwide have achieved level 2 certification.
Criteria of Konica Minolta’s Zero Waste Activities (extract)
Level 1 criteria:
•Recycling rate: 90% or higher
•Final disposal rate: 0.5% or lower
•Cost reductions: Revenue from the sale of by-products or other benefits from
recycling exceeding total recycling cost paid to outside parties
Level 2 criteria:
•All level 1 criteria achieved
•Volume of waste discharged externally per unit of sales: Reduction of 30% or
more compared to benchmarks*
* Set up in accordance with the year the site was established and with
changes in the business, with a base year of fiscal 2001.
Achieving Level 2 Within Just 2 Years
of Opening
We achieved both level 1 and level 2 for our zero waste
activities within about two years of the opening of our
factory in March 2008. These activities have helped us to
raise environmental awareness among employees. Going
forward, we will pursue further reductions of environmental
impact by focusing on a new target: achieving certification
as a Green Factory.
Krishnan. K
QSE Manager
Konica Minolta Glass Tech (M)
Sdn. Bhd. (Malaysia)
For the Global Environment
Activity Highlight
Environmental Activities at Sales Companies
Environmental Commitment at Business Information
Systems Sales Companies Worldwide
In its Medium-Term Environmental Plan 2015, Konica Minolta has set targets for reducing environmental
impact in sales and services operations. Working to achieve these targets, the Group has implemented
a variety of measures in business information systems sales companies around the globe.
Konica Minolta Employees and MFPs Support COP15
In December 2009, Konica Minolta Business Solutions
Denmark a/s—as a cooperating sponsor of the Fifteenth
Session of the Conference of Parties to the United Nations
Framework Convention on Climate Change (COP15)—put
its MFPs to work printing a variety of documents and
materials for distribution. During the session, 48
employees volunteered their support around the clock to
ensure the smooth operation of the conference.
In addition, Konica Minolta took part in the Green IT
Panel, a forum of seven IT and telecommunications
companies held as a formal part of the COP15 program
on December 11. Then vice-president Ken Osuga of
Konica Minolta Business Solutions Europe GmbH, a
company serving as the head of the Group’s European
sales companies, served on the panel discussing what the
IT and telecommunications industry must do to help
reduce CO2 emissions.
Realizing Our Responsibility as a Member
of the Global Community
Cooperation among companies connected by business
relationships is required if the entire industry is ever to
become united and take action on environmental issues. In
addition, multinational firms face a number of issues
regarding how to address the diverse regulations of
different countries and reduction targets. I felt strongly that
as a member of the global community, our company
needed to dedicate more resources than ever to
environment initiatives.
Ken Osuga
General Manager
Sales Planning Division,
Sales Headquarters
Konica Minolta Business Technologies, Inc.
Konica Minolta volunteers
Exhibition and Business Meeting Held on
“Responsibility for the Environment”
In February 2010, Konica Minolta Business Solutions
France S.A.S. held its annual exhibition and business
meeting under the theme of “Responsibility for the
Environment.” The company used a ship anchored to the
shore of the Seine River as a venue for the exhibition and
meeting, and prepared portable tables made of recycled
paper to help raise environmental awareness and
demonstrate its approach to the environment and the
environmental quality of its products.
Also, the company took the new step of inviting
business partners handling recycled paper and other
recycling operations, as well as France’s National Forests
Office, to host booths at the exhibition. By introducing its
business partners, Konica Minolta sought to provide an
opportunity for its customers to gain a better
understanding of its environmental activities.
Exhibition and business meeting on “Responsibility for the Environment”
Installing a Photovoltaic System to Reduce CO2 Emissions
Konica Minolta Business Solutions (Belgium) N.V. installed
a new photovoltaic power generation system in March
2010. The company anticipates annual energy production
of 115 MWh, which will cover 25% of the power
consumption of its entire office and lead to reduction of
CO2 emissions by 46 tons per year.
Renewable energy solutions are being introduced and
promoted across the EU, with Belgium adopting
particularly proactive legislation to encourage the use of
photovoltaic technology. The company was also certified
as a provider generating renewable energy prior to the
installation, enabling it to sell the electricity it generates on
non-business days to the electricity firm and contribute to
the spread of renewable energy throughout the country.
United Kingdom
Establishing a Recycling Centre for Used Packaging Materials
In 2007, Konica Minolta Business Solutions (UK) Ltd.
created a recycling centre called “Greenhub” at its main
warehouse in an effort to zero out used packaging
material from MFPs sent to landfill.
At the centre, the company sorts the packaging
materials into cardboard, styrofoam, and film, then
crushes and compacts the materials, and finally sells them
to a local recycling operator. Recycling is made easy by
disposing of the materials in this way, and the effort will
also reduce the environmental impact that accompanies
waste transportation.
Solar panels installed on the roof of the company building
In fiscal 2009, 119 tons of
cardboard and a total of 3 tons of
styrofoam and film were recycled.
Going forward, the company plans
to achieve further improvements in
recycling efficiency by introducing
machines for crushing
non-reusable pallets.
Foamed polystyrene
pulverization machine
Eco Driving Helps Reduce Use of Petroleum-Based Resources
Konica Minolta Business Solutions Japan Co., Ltd.
promotes eco driving at work and at home as a key
measure for reducing the use of petroleum-based
resources. The company has prepared a booklet which
gives specifics on ten aspects of eco driving and
encourages driving that is mindful of both the environment
and safety (related information on P34 ).
Booklet on eco driving
Evergreen Award Received from U.S. Government Organization
In March 2010, Konica Minolta Business Solutions U.S.A. was
awarded the 2009 Evergreen Award in the Technologies and
Electronics category by the U.S. General Services
Administration (GSA), an important government agency.
The Evergreen Award, which was established in 1998, is
given to companies that proactively engage in environmentally
friendly corporate activities. The award was given in recognition
of Konica Minolta’s environmental
activities such as providing
energy-saving products, promoting
zero-waste activities, and recycling
toner cartridges.
Evergreen Award trophy
For the Global Environment
Fiscal 2009 Environmental Data Summary
For details please visit: / www.konicaminolta.com/about/environment
Environmental Impacts Resulting from Business Activities
Konica Minolta strives to conduct all of its corporate
activities in harmony with people and the environment, as
stipulated by the Konica Minolta Environmental Policy. The
Group’s basic approach is to work steadily to resolve
environmental issues, based on securing reliable data and
quantitative measurement of performance and impact.
On this basis, the Group continually monitors its
environmental performance in areas such as total energy
and resource inputs, greenhouse gas emissions and
waste discharge at each stage of the product life cycle.
The results are then analyzed and utilized to develop
specific initiatives.
Overall Picture of Environmental Impact
Petroleum-based resources (41.6 kt)
Non-petroleum-based resources (56.7 kt)
Konica Minolta
Amount recycled internally (12.6 kt)
Fossil fuels (510 TJ)
Consumption of packaging materials (25.4 kt)
CO2 emissions (352 kt-CO2)*a
CO2 emissions (347 kt-CO2)*b
SOx (0.31 t), NOx (37.2 t), Soot and dust (0.53 t)
Electricity (490 million kWh)
Fossil fuels (2,170 TJ)
Water consumption (4,886 thousand m3)
Consumption of circulating water (51.9 thousand m3)
Wastewater (4,543 thousand m3)
COD (5.72 t), Phosphorous (1.08 t), Nitrogen (2.89 t)
Total waste (34.8 kt),
Waste discharged externally (22.2 kt),
Amount recycled (34.4 kt), Final disposal (32 t)
Chemical substances
Atmospheric emissions of VOCs (395 t)*3
CO2 emissions (36.4 kt-CO2)*c
CO2 emissions (offices) (37.7 kt-CO2)*b
CO2 emissions (vehicles) (67.7 kt-CO2)
Electricity (60.6 million kWh)
Fossil fuels (offices) (154 TJ)
Fossil fuels (vehicles) (1,008 TJ)
Sales and
Electricity (894 million kWh)
CO2 emissions (449 kt-CO2)*d
Product recovery (9.4 kt)
Resources (product recovery)
Product recovered and recycled (9.2 kt)
Waste discharged externally (2.9 kt)
*1 Input amounts for resources refer to materials for major products shipped in fiscal 2009 (not including parts for maintenance).
*2 The figures for atmospheric pollutants and water pollutants are total values for factories that are legally required to measure emissions.
*3 The figure for amount of atmospheric emissions of VOCs is the total value for sites subject to reduction targets stipulated in the Medium-Term Environmental
Method for Calculating CO2 Emissions, and CO2 Emissions Coefficient
*a CO2 emissions for major products and consumable supplies are
calculated by multiplying the sales amount or production amount by the
emissions coefficient of each product estimated by the official value of
the Ecoleaf Environment Label provided by the Japan Environmental
Management Association for Industry; and for other products,
multiplying the amount of resources used by the emissions coefficient of
each product.
*b Calculated by multiplying the amount of energy used at the main sites
(including estimated values for some sites) by the following coefficients.
Fuel: Coefficients stipulated in Japan’s Act on Promotion of Global
Warming Countermeasures.
Electricity: Japan—2005 average value of all electrical power sources
(The Federation of Electric Power Companies of Japan)
Outside Japan—2005 emissions coefficients applicable to
each country (the GHG Protocol).
*c Japanese domestic distribution, Chinese production distribution (from
factory to port), and international distribution of major products are
calculated by multiplying transport distance by cargo weight, and then
multiplying that value by the CO2 emissions coefficient of each means of
Japanese domestic distribution: Japan’s CO2 Emissions Calculation
Method for Logistics Operations—Joint Guidelines Ver.3.0 (METI / MLIT)
Chinese production distribution, international distribution: GHG Protocol
*d CO2 emissions for major products are calculated by multiplying the
number of units operating in the market (inferred from sales units each
year and the life of the product) by the estimated annual amount of
electrical consumption for each model and the CO2 coefficient (2005
world average of the GHG Protocol)
Environmental Accounting
An environmental accounting manager is appointed at
each Group company and the Group carries out
consolidated environmental accounting globally, from
research and development to production and sales.
The amount invested in fiscal 2009 was about the
same as in fiscal 2008, about ¥1.2 billion. Expenses were
25% less than in fiscal 2008, about ¥11.2 billion. Of these
amounts, research and development accounted for
approximately 62% of investment and approximately 31%
of expenses. The main uses of these investments and
expenses include efforts to improve energy conservation
in production processes, equipment investment for new
product development that contributes to the environment,
and development of energy-saving technologies for
business information systems.
Results for Fiscal 2009 and Budget for Fiscal 2010
Types of Environmental
Conservation Activities
(Unit: ¥1 million)
Fiscal 2009 Results
Major Initiatives
1. Business area cost
Fiscal 2010 Budget
Economic Benefits Investment Expenditures
1) Pollution prevention cost
Reduced VOC emissions and managed chemical
substances in the optics business
2) Preventing global
warming cost
Promoted energy conservation
3) Resource circulation cost Restricted use of solvents and plastics in optics
business, and recovered silver from waste
2. Upstream / downstream
Collected and recycled products in business
technologies business, and recovered silver from
collected products
3. Administration cost
Implemented environmental management systems
4. R&D cost
Conducted R&D for energy efficient business
information systems and for new products that
contribute to environmental conservation
5. Social activity cost
Conducted nature conservation activities
6. Environmental remediation
Restored contaminated soil
7. Other costs
Fiscal 2009 Results: Environmental Conservation Benefits
Type of benefit
Water use reduced *1
478 thousand m3
Electricity reduced *1
11.1 million kWh
3,006 thousand m3
Production Heavy oil reduced *1
Emissions of target chemical substances
135 kL
reduced *1
11.2 t
Resource input reduced *1
84.8 kt
External recycling and reuse of waste *2
21.8 kt
Packaging reduced *1
Recycling and reuse of materials from used
CO2 emissions reduced *3
Fiscal 2009 Results: Impact of End User Usage
Natural gas reduced *1
Type of benefit
Electricity consumption reduced *4
7.1 million kWh
Electricity bills reduced *5
102 million yen
*4 Electricity consumption reduced is calculated for major new products
that were shipped in fiscal 2009 by subtracting the estimated energy
consumption of the new products in use from the estimated energy
consumption of the conventional products in use.
*5 Calculated by multiplying the average electrical power unit price over
the Group’s production sites in Japan by the amount of electricity
consumption reduced.
110 t
products *2
9.2 kt
3.5 kt-CO2
*1 Calculated by subtracting the actual consumption amount from the
consumption amount estimated for the case in which the environmental
preservation activity was not implemented.
*2 The environmental conservation benefits are calculated as the volume
recycled and reused.
*3 CO2 emissions are calculated for major new products that were shipped in
fiscal 2009 by subtracting the estimated CO2 emissions associated with
the new products in use from the estimated CO2 emissions associated
with the conventional products in use.
Boundary for fiscal 2009 results
10 Group companies, including the holding company,
business companies, and common function companies
19 Japanese affiliates
21 affiliates outside Japan
Earning the Confidence of Customers
Konica Minolta works constantly to improve customer satisfaction by enhancing the quality,
safety, and user-friendliness of its products and services.
Giving Top Priority to Customers and Quality
Konica Minolta aspires to maximize customer satisfaction
and trust by providing products and services of superior
value. The Group has articulated its commitment to
customers and quality in the Konica Minolta Quality
Policy, which governs Group companies worldwide.
While referring to customers’ feedback, the Group is
implementing various initiatives in every business process
from development to procurement, production, sales,
and service. Also, it has a Group-wide rapid-response
system for addressing any quality problems that may
occur, and has preventive measures in place to ensure
identified problems never recur.
Konica Minolta’s Approach to Building Trust with Customers
Product safety training / application of risk map 1
Universal design
Evaluation of
production capability 2
Sales and service
Critical accident report
database 3
Customer satisfaction
survey P26
1 Product safety training / application of risk maps
Building upon the product safety approach taken at
Konica Minolta Business Technologies, Inc., Konica
Minolta has reorganized its product safety training
program with a view to better risk management, and has
been implementing it throughout the entire Group. In this
program, employees involved in design, development,
production technology, procurement and quality
assurance are placed in positions where they can acquire
practical knowledge of technology and legal regulations
related to safety and risk assessment.
Konica Minolta also utilizes risk maps as a way to
assess product safety. These maps describe the degree
of risk by the severity and frequency of aftermarket
accidents. Using these maps, the Group undertakes
objective assessments of the risk of product quality
problems in the market and evaluates the effect of
countermeasures. The Group pursues higher safety levels
by using the risk maps as risk assessment tools in the
development process as well.
2 Evaluation of production capability
In order to improve quality and reduce costs at
production sites, Konica Minolta implements regular
evaluations at each site. Teams comprised of managers
responsible for production capability as well as personnel
involved in process improvement activities* perform
evaluation. This process promotes mutual cross
evaluations between different business companies in the
Group, which strengthens the process group-wide.
Assessment standards stipulate that each site should
devise a process to enable sharing of information on
effective practices with other production sites, and then
implement that process. With this initiative, Konica
Minolta is also stepping up knowledge sharing within the
In fiscal 2009 Konica Minolta implemented
evaluations at every major production site in Japan and
Asia, which led to specific improvements.
* Process improvement activities: activities to promote operational
innovation and improvement to enhance the capabilities of individuals
and organizations and to address the major problems and achieve
the goals of each workplace.
3 Critical accident report database
Konica Minolta has built a system that collects information
on product quality from sales companies worldwide and
instantly transmits it to personnel responsible for quality.
The Group is working to prevent quality problems, not
only by reporting incidents that have already occurred but
also by sharing information that even hints of a potential
Activity Highlight
Understanding Customer Needs
Carrying Out Regular Surveys to Respond to
Customer Needs
In order to build relationships of trust with customers, Konica Minolta must maintain customer
satisfaction (CS), and promptly and accurately respond to customer needs. To accomplish this, Konica
Minolta endeavors to address customer feedback in each region.
Example 1
Developing CS Improvement Activities throughout the Company
Based on Customer Satisfaction Survey Results (Japan)
Konica Minolta Business Solutions Japan Co., Ltd., a
business information systems sales company in Japan,
has been conducting its own customer satisfaction
surveys since fiscal 2005, in addition to surveys
conducted by an independent organization. A survey
sheet is sent to each customer that uses multi-functional
peripherals (MFPs) sold directly and supported by Konica
Minolta. The written customer responses received are
used to ascertain customer opinions and needs in further
About 3,600 responses were collected by the
company in fiscal 2009. Feedback revealed the
importance of communication, such as the frequency of
customer contacts and suggestions tailored to customer
needs, in addition to product functions and quality. Based
on the information, the company is working to develop CS
improvement across the organization, not only on issues
shared by sales, support and operations divisions or in
activities carried out by region, but throughout the entire
company, including headquarters.
Additionally, the company is striving to make its CS
improvement efforts more effective not only by carrying
out post-survey reviews, but also by tracking progress
evaluations, improvement, planning, and execution cycles
on a monthly basis.
Example 2
Striving to Acquire Technical Expertise
to Meet Customer Expectations
As MFP support staff often work with system
administrators, I am striving to gain certifications and obtain
network-related expertise so that I can handle specialized
consultations. I receive inquiries not only regarding
supported products, but also on matters such as
applications that produce output data. In cases where I
cannot answer immediately, I strive to research the answer
and then respond. By valuing communication and meeting
customer expectations, I endeavor to provide service that
satisfies customers.
Koji Higuchi
Chiyoda SS, Customer Support Center
Konica Minolta Business Solutions
Japan Co., Ltd.
Online Customer Satisfaction Survey Conducted Quarterly
(United States)
Konica Minolta Business Solutions U.S.A., a business
information systems sales company in the U.S., has been
conducting online customer satisfaction surveys since
fiscal 2006. The surveys are done quarterly, and the
company receives about 2,000 responses each time. By
asking customers to report their satisfaction with product
quality, communication with their sales reps, service and
support, and other categories on a 10-point scale, the
survey has helped to identify specific issues and develop
corrective action plans. The company also assesses
respondents’ overall level of satisfaction with the question,
“How likely are you to recommend Konica Minolta to your
friends or colleagues?” This measures the likelihood that a
customer will put their reputation “on the line” to promote
the Konica Minolta brand.
Total results and individual comments received from
customers are sent to top management and to the
supervisors of the sales department and service
department at each branch, to be used in follow-up
surveys and to improve service. Thanks to the cumulative
improvements made by responding to the surveys, the
proportion of customers marking 9 or 10 overall on the
fiscal 2009 survey was 9 points higher than in fiscal 2006.
Earning the Confidence of Customers
Activity Highlight
Responding to Needs of the Day
Product Development that Meets the Demands of
Customers and the Broader Society
In addition to ensuring the quality of each product, Konica Minolta is attentive to customer demand for
function and usability. Furthermore, it undertakes an array of activities in order to respond to the need
to reduce environmental impact and other social needs.
Example 1
Verification to Enable Printing on Diverse Types of Paper
In on-demand commercial printing, customers require the
ability to print on various kinds of stock, including
heavy-weight, light-weight, glossy, and rough finish
papers. Regarding MFPs in offices, the use of recycled
paper or thin paper is increasing due to consideration for
the environment.
In response to these needs and to make products
compatible with more types of paper, Konica Minolta
Business Technologies, Inc. has created a Media
Evaluation Center, which performs verification of image
reproduction and paper feeding on a diverse array of
paper types. The characteristics of several hundred types
of paper from around the world are measured, and the
center verifies the optimal settings for each type by
conducting printing tests on actual MFPs.
The results of these measurements and verifications
Example 2
Media Evaluation Center
Development of a Low-Environmental-Impact Inkjet
Textile Printer
There are two ways of printing patterns and images on
textiles: screen printing, where a screen is created for
each color and the textile is printed with each color in
succession, and inkjet printing, where ink is directly
sprayed on the textile. Konica Minolta IJ Technologies,
Inc. developed and sells an inkjet textile printer that can
directly print designs created on a computer.
Inkjet printing uses only the necessary amount of ink
to print on specific areas of textiles. Since there is no need
to create or wash screens, the amount of waste and
resources used is drastically reduced. Furthermore, the
production process is simple and allows for rapid
additional production in response to demand, which in
turn allows customers to reduce the amount of inventory.
The printer’s low-environmental-impact and high-mix,
small-lot production features have been well received in
the market and demand for the system has increased
rapidly, especially in the apparel industry of Europe and
are compiled in a database, where they are utilized for
product development and to provide information to
Comparison of Screen and Inkjet Printing Environmental Impact
Conventional method
Electrical energy consumption
Textile printer Nassenger VII
Adhesive paste usage
Landfill waste supplies
(Konica Minolta product comparison)
Activity Highlight
Pursuing Universal Design
Universal Design Concepts Ensure Ease of Use for
Diverse People
Konica Minolta products are created in line with universal design
concepts, which aim to ensure that the product be simple and comfortable
to use, and accessible to people of any age, gender, physique or ability
level. For instance, group companies employ color universal design (CUD)
on many of their devices to ensure that information is properly conveyed
to product users regardless of their color perception type.
Example 1
This MFP panel ensures visibility
and ease of operation.
Realization of Simulation Output for Each Color Perception Type
on Color Proofs
The digital color-proofing system,* Digital Consensus
Premium, from Konica Minolta Medical & Graphic, Inc.
performs a direct output simulation of how printed material
would appear to users of various color perception types,
when the CUD profile is installed. The use of this system
makes it possible to ensure color combination according
to CUD during the design process, thus supporting both a
wide array of color combinations and designs that are
easy for anyone to see.
* Color-proofing system: A device that confirms color tone by testing
sample prints before conducting the actual print run.
Color-proofing System Simulates Various Color Perception Types
CUD profile
Simulation output for each color perception type
Regular color
perception (type C)
Category 1 color
perception disability
(type P)*
Category 2 color
perception disability
(type D)*
* Within types, there is variation in the way individuals perceive color.
Example 2
First-ever CUD Certification Obtained for Color-measuring
CUD certification*1 was obtained for the first time in the
field of color-measuring instruments for the CM-5
spectrophotometer*2 and the CR-5 colorimeter*3 introduced
in December 2009 by Konica Minolta Sensing, Inc.
Both products ensure that coloration on all screens
and in the design of operation panel switches is easy to
discern for users of all color perception types. They also
CM-5 Spectrophotometer
Sample of Screen
(Color difference perception diagram)
ensure ease of operation for diverse users by employing
variations in shape, line type and tone differentiation
pattern, and display color descriptors such as “vivid” and
“dull” to help users better envision the color scheme.
These new products have made it possible to perform
measurements at an array of development and production
sites—such as for foodstuffs, medical supplies and
cosmetics—which require careful color management or
analysis, without being limited by individual differences in
color perception.
*1 CUD certification: Certification by the NPO
organization Color Universal Design Organization
*2 Spectrophotometer: Instruments that measure color
at high precision levels by means of multiple sensors
for each wavelength
*3 Colorimeter: Instruments that quickly measure color
via red, green, and blue sensors using a function
similar to that of the human eye
Working with Business Partners to
Fulfill Social Responsibility
Konica Minolta works closely with its business partners to ensure social responsibility.
Relationships with partners are based on trust and a commitment to fair and transparent
Promoting CSR Initiatives throughout the Supply Chain
— CSR Procurement
Konica Minolta is active in promoting CSR procurement
to improve the work environment and ensure respect for
human rights throughout its supply chain*. These efforts
are guided by the Group’s vision of a sustainable world.
Based on the strength of its partnerships with the
suppliers who provide raw materials and parts, Konica
Minolta expects their active participation in CSR initiatives.
The Group monitors their progress, and requests
improvements and offers advice when needed. The
Group also sets higher goals at its own production sites
when carrying out evaluations and making improvements.
Konica Minolta is committed to promoting CSR initiatives
throughout its supply chain.
CSR Procurement
Consideration for human rights,
safety and health, and the environment
Requests to suppliers
* Supply chain: The series of activities involved in delivering a product
or service to a customer, ranging from procurement and production
to distribution and sales.
CSR Procurement Standards and Implementation Plan
Konica Minolta established its Procurement Policy in April
2008 to set out its ideals about procurement and
articulate its expectations of business partners. Based on
this policy, Konica Minolta formulated a Code of Conduct*
that identifies fields and standards relevant to CSR
procurement. In addition, it developed an evaluation
system using a self-assessment questionnaire*, and put it
into practice in July 2009.
In addition to implementing this new evaluation
system at all the Group’s principal production sites,
Konica Minolta specifically requests its suppliers to
engage in a range of CSR initiatives. Under the current
three-year plan (2009-2011), the Group is implementing
the self-assessment questionnaire at its main suppliers as
determined by transaction value, aiming to ensure that
more than 90% of the Group’s business transactions are
conducted with suppliers who have completed this
* The Code of Conduct and the self-assessment questionnaires both
conform to the Electronics Industry Code of Conduct (EICC).
CSR Procurement Implementation Plan
Fiscal 2008
Fiscal 2009
Fiscal 2010
Fiscal 2011
Building system and
platform for implementation
Evaluations of
Group production sites
Regular ongoing evaluations
Requests and evaluations of suppliers
Geographical Breakdown of
Group Production Sites and Suppliers
Asia (excluding Japan)
Asia (excluding Japan)
(As of March 31, 2010)
* The production sites for different product categories are counted
separately as different sites, even if they are in the same location.
Since Konica Minolta’s production sites and suppliers are
concentrated in Japan and Asia, CSR procurement
efforts are mostly focused on these regions.
Activity Highlights Implementing CSR Procurement
Promoting CSR throughout the Supply Chain with
Self-Assessment Questionnaires
From 2009, Konica Minolta started to implement evaluations using self-assessment questionnaires as
a way of fostering CSR initiatives at Group production sites and at business partner sites.
Self-Assessment System with Ranks Helps Suppliers Identify Issues
Rank Based on Achievement Level
Performance achievement level
The self-assessment questionnaire is designed to evaluate
progress in the four fields of labor, ethics, safety and
health, and the environment, in terms of two areas:
management systems (organizational structures for
fulfilling CSR) and performance (progress on actual goals).
The evaluation results are classified into four ranks, A
through D, based on the levels of achievement in the two
areas. Expectations are set at Rank A for Group
production sites and Rank B or higher for suppliers.
Specific feedback is provided to every supplier
covered by the questionnaire. Suppliers assigned Rank C
or Rank D are requested to submit and implement an
improvement plan to address the specific issues identified.
Rank B
■ Rank A
Nearly fulfills all social
■ Rank B
Some areas need improvement;
these improvements can be
made voluntarily.
■ Rank C
Rank C
Many areas need improvement;
immediate action and
submission of improvement
plan required.
Management system achievement level
Rank D
Some areas fall short of
mandatory compliance levels
determined by Konica Minolta;
urgent improvements and
submission of improvement
plan required.
Self-Assessment Questionnaires Implemented,
Starting with the Group’s Principal Production Sites
From July 2009 through April 2010, self-assessment
questionnaires were completed at 36 principal Group
sites. All sites earned Rank A for ethics, safety and health,
and the environment, while one site was assigned Rank B
for labor. The B ranking was due to lack of a clear
statement of commitment to ongoing improvement in the
site’s labor policy; that site is now in the process of
improvement to achieve Rank A.
Starting in the second half of fiscal 2009, Konica
Minolta has been implementing the initiative with its
suppliers, by requesting them to engage in CSR initiatives
and fill out the self-assessment questionnaires. Konica
Minolta then performs evaluations based on the results of
the self-assessment questionnaires.
Working Closely with Suppliers to
Achieve Common Goals
Our obligation to comply with the Code of Conduct and
implement CSR procurement was made clear when we
participated in a CSR procurement implementation
meeting. Although it was challenging in certain respects, I
think we succeeded in helping employees and suppliers
understand the significance of CSR procurement. In the
future our sights are set on maintaining our Rank A and
working hard to achieve our goals by supporting our
Haitao Jin
Manager, Purchasing Section,
Management Department
Konica Minolta Opto (Dalian) Co., Ltd.
Growing Together with Employees
Konica Minolta is striving to create an environment where each employee can take
independent initiative in his or her own work and thrive in the workplace, both mentally and
Creating an Environment in Which Diverse Employees Can Succeed
Konica Minolta emphasizes the importance of equal
opportunity and diversity in the hiring and compensation
of its employees worldwide, and does not tolerate
discrimination based on race, nationality, religion, or
gender. Furthermore, it promotes an environment in which
diverse employees can maximize their individual potential
and fosters personnel who are willing to take on a more
active role on the global stage. At the same time, the
Group has put into practice various measures to improve
workplace safety and to realize the ideal of work-life
balance so that employees can thrive both physically and
Employee Composition by Region
Asia (excluding Japan) and others:
Japan: 12,685
North/South America:
Europe: 6,374
(As of March 31, 2010)
Measures Which Stimulate Employee Activities
Fiscal 2009
Fiscal 2008
Promoting reform
of corporate culture
Fiscal 2010
Developing the action slogan “simply BOLD” P32
2008 Share and encourage 2009 Understand and practice
Building a personnel system in which employees can take the initiative
2009 Introducing an internal open job posting system
Fostering and
making the most
of personnel
2010 Introducing the internal
Free Agent (FA) System P33
Fostering and making the most of personnel with a global mindset
2008 Human resource exchange
2009 Construction of global human resources database begins
Expanding the system that supports work-life balance
2008 Testing the
2009 Introducing the work-at-home system
work-at-home system
Measures designed to prevent the occurrence of accidents during working hours
2008 Focused prevention measures for specified accidents
Creating a safe
and friendly work
2009 Intensive measures for priority sites
2010 Essential safety
measures for equipment
Activity Highlight
Promoting Reform of Corporate Culture
Promoting Corporate Culture Reform Under
the Action Slogan “simply BOLD”
Konica Minolta recognizes that its continued development as a company is dependent on the
motivation and initiative of its employees. The Group has introduced the worldwide action slogan
“simply BOLD” to help create a corporate culture that will encourage each employee to develop this
sort of mindset.
Formulating a Worldwide Action Slogan
Konica Minolta’s personnel philosophy declares the
Group’ s commitment to valuing people who “always strive
for continuous innovation, not simply adhering to
successful achievements of the past or established
customs.” Further, in April 2008 the Group launched the
worldwide action slogan, “simply BOLD,” which calls for
taking on challenges born of courage and daring ideas, to
encourage each employee to embrace and practice the
personnel philosophy. Ever since,
the Group has encouraged all its
employees to take innovative
initiative to pursue their own
future vision and goals at work
Logo mark for “simply BOLD”
under this slogan.
Encouraging Employees to Embrace and Practice the Slogan
In October 2008, Konica Minolta implemented the “My
simply BOLD Statement Campaign,” which encouraged
each employee to articulate the goals that he or she
aspires to achieve, and gathered more than 16,000
statements from countries all over the world during a
5-month period.
In the summer of 2009, a small booklet that contains
120 of those statements was published under the name
“Voice of Innovation” in Japanese, English and Chinese,
with partial translations in German, French and Spanish
posted on the intranet so that it could be shared
throughout the Group.
Moreover, Konica Minolta
is working to ensure this
slogan reaches all of its
employees throughout the
world by means of a variety of
communication methods,
including Group newsletters
The “Voice of Innovation” booklet
and the intranet.
Being bold is not simply a statement, but an action. It is about
being confident enough to take risks in order to challenge
yourself and the people around you.
I will push myself above my proven ability and give my best,
even if I humiliate myself trying. Through repetition, my ability is
sure to rise a notch or two.
Denise Brown
Akiko Hara
Curriculum Developer
Konica Minolta Business Solutions U.S.A., Inc.
Technology Development Headquarters
Konica Minolta Opto, Inc.
I will be brave enough to think new thoughts and bold enough
to do things I’ve never done before.
You can create everything you imagine if you have enough
courage to take hold of it.
Zhang Namin
Helge Dolgener
Technology Division
Konica Minolta Business Technologies
(Wuxi) Co., Ltd.
Product Management Office Products
Konica Minolta Business Solutions
Deutschland GmbH
Growing Together With Employees
Activity Highlight
Fostering and Making the Most of Personnel
Introducing a New System That Better Reflects
the Aspirations of Employees
Konica Minolta’s personal personnel relocation plan has
been a company-led one, entailed which is mindful of both
training plans tailored to each individual employee and
business plans. Now the Group has introduced a
complementary system which encourages employees to
request transfers on their own, with the aim of expanding
opportunities for employees to maximize their own
professional abilities.
In November 2009, Konica Minolta introduced an
internal open job posting system* in which a company
posts the job category and the requirements for the
desired personnel, and employees apply at will. In fiscal
2009, two departments involved in a new business posted
a job offer which attracted many applications. As a result,
a total of seven employees transferred to new
responsibilities. In May 2010, the Group introduced the
Free Agent (FA ) System,* in which an employee posts the
type of job and department he or she would like to apply
to. The Group uses these systems to enhance the mobility
of personnel across the group. They also enable the
Group to support employees with self-directed career
development and create an organizational culture that
encourages employees to be proactive in undertaking new
jobs and roles.
I Seized the Opportunity to Take on a
Role That Needed to be Fulfilled
Since I was involved in the discussions regarding new
business at Konica Minolta Opto, Inc., I felt strongly that
the diversity of resources within the Group needed to be
integrated. It was at just that moment that I learned of a job
offered in the department taking on the planning of
business strategy for the entire Group. I felt this was an
opportunity for me to take on the role that I had thought
someone should fulfill, myself. So I made the decision to
apply for the job. I will do my best to use the experience
and perspective I have gained in the business company,
and to promote collaboration that will help create the future
of Konica Minolta.
Naoko Okazaki
Management Strategy Department
Konica Minolta Holdings, Inc.
* Scope: Regular employees at the holding company, business companies
and common function companies in Japan.
Activity Highlight
Promoting Diversity
Expanding the System That Enables
Work-Life Balance
Konica Minolta is striving to provide various systems that
support the work-life balance of its employees, to help
maximize their capabilities in the workplace while also
achieving a fulfilling personal life that includes the family,
community and self-development. In fiscal 2009, the
Group fully implemented a program that allows an
employee to work at home during child-rearing. Moreover,
it extended the period of eligibility for shorter working
hours to do childcare until a child finishes his/her 3rd grade
in elementary school.
Work-life Balance Support Program Use (Fiscal 2009)
During pregnancy/child-birth, post delivery
Child-rearing period
Maternal health
management leave
Parental leave
Maternity leave
Shorter working hours for
Spousal maternity leave
Work-at-home during
Nursing care leave
Shorter working hours for
nursing care
Volunteer leave
* Scope: Regular employees at the holding company, business companies and common function companies in Japan.
Activity Highlight
Creating a Safe and Friendly Work Environment
Preparing a Work Environment Which Provides
for Employees’ Mental and Physical Health
Konica Minolta is implementing various measures to continually improve safety and
health standards, with a clear focus on workplace safety and the health of employees.
Setting Up Priority Sites to Prevent the
Occurrence of Accidents During Working
In 2009, Konica Minolta employed intensive measures to
prevent accidents occurring during working hours by
setting up priority sites.
Initially, one production site and one sales company in
Japan were selected based on the assessment results of
the Safety and Health Achievement Program*. At the
production site, a total of 121 cases of significant risk
were selected based on thorough risk assessments, and
all pertinent countermeasures were completed by the end
of the fiscal year. The sales company focused on
prevention measures for traffic accidents, making it easier
to analyze the cause of an accident in an accident report
by improving its format with the advice of an outside
consulting firm, and strengthening safety training.
In fiscal 2010, adding to the traditional activities of risk
prediction and awareness raising, the Group started an
initiative on “fundamental facility improvement for safety.”
Under this initiative, the Group is investigating fundamental
causal factors in accidents at production facilities and
eliminating such factors in order to prevent accidents.
* Safety and Health Achievement Program: A system which Konica Minolta
independently developed to convert safety activity into a score using a
checklist, and to encourage voluntary improvement.
Accidents Causing Absence from Work, Frequency Rate
Accidents causing absence from work
Accident frequency rate
(Frequency rate)
Vehicle Operation Management System
Promotes Safe Driving and Eco-Driving
Since fiscal 2009, Konica Minolta Business Solutions Japan Co.,
Ltd., a business information systems sales company in Japan,
has been implementing a vehicle operation management system
for company owned vehicles.
This system is capable of continuously collecting data about
rapid acceleration, sudden slowdown, driving hours, and fuel
Furthermore, the system is equipped with a function that
sends an automatic message to a supervisor when an employee
drives a car over the set driving speed or when the car rapidly
accelerates or suddenly slows down. This makes it possible for a
supervisor to instruct an individual employee about his or her
dangerous driving behavior before a real accident occurs.
Moreover, monitoring fuel costs and excessive idling will help
promote ecologically aware driving habits that reduce fuel
Number of Times Exceeded Speed Limit
Konica Minolta is taking steps to prevent health problems
caused by overwork. It has conducted health check-ups
for all employees who work more than 80 hours of
overtime in a month at Group companies in Japan, and is
pursuing thorough management of working hours in order
to control overwork tendencies.
Thorough Management of Working Hours
to Prevent Overwork
Maximum Speed Distribution
60km/h or more
40km/h or less
2009 (Fiscal year)
* Boundary: Regular and temporary employees at the holding company,
business companies, common function companies, and affiliated
companies in Japan.
* Accident frequency rate: Number of people injured or killed due to
occupational accidents per one million labor hours
(number of times/vehicle)
Sep Oct Nov Dec Jan Feb Mar Apr (month)
Sep Oct Nov Dec Jan Feb Mar Apr (month)
Accumulated data (example)
Contributing to Society
Developing Activities to Address
Social Issues around the World
Working to earn the confidence and trust of society as a good corporate citizen, Konica Minolta
is engaged in activities that address local social issues around the world. The Group works
proactively on issues which its own business resources are uniquely positioned to solve.
United Kingdom
Environmental Education Programs with Local Communities
Konica Minolta Business Solutions (UK) Ltd., a business
information systems sales company in the United
Kingdom, works closely with local communities on an
educational program to enhance the environmental
awareness of children. The program aims to develop
children’s understanding of the importance of waste
reduction through the 3R’s (Reduce, Reuse & Recycle)
and to empower them to make choices that have a
positive impact on environmental preservation. In 2009,
the company implemented the program at 20 primary
schools, offering four 90-minute courses on the
environment during one month.
For its efforts in this regard, the company received
the Green Apple Award for Environmental Best Practice
in November 2009. The Green Organisation, a non-profit
business, presented this award in recognition of
dedicated efforts for the environment. Konica Minolta is
planning to implement the program in 30 more schools in
Children in class learning about the environment
Color Instructional Materials Designed for Children with Visual Challenges
Since 2007, Konica Minolta Business Solutions Polska, an office equipment sales company
in Poland, has been supporting the United by Colour Project. The project is organized by a
support group called Rainbow, whose membership is made up of visually challenged
children and their families. The project aims to develop color instructional materials
designed to be useful in therapy aimed at improving children’s eyesight. In 2009, six new
types of instructional materials were created with the advice of specialists, featuring color
pallets such as brights and pastels. Konica Minolta plans to print these materials with the
color MFP bizhub PRO C65hc and to distribute them.
With the use of High Chroma toner, the color MFP bizhub
PRO C65hc offers brilliant color reproduction capabilities.
Instruction materials for visually challenged children
United States
Aid Given to Haiti Earthquake Victims
In 2007, Konica Minolta Business Solutions U.S.A., an
office equipment sales company in the U.S., established a
non-profit organization named the Konica Minolta Colorful
Tomorrow Foundation, Inc. (CTF) for the purpose of
undertaking social contribution initiatives geared towards
The CTF put out a call for emergency funds to help
victims of the Haiti earthquake in January 2010. Konica
Minolta employees raised US$31,500 — including matching
funds provided by Konica Minolta Business Solutions
U.S.A — which was donated to the American Red Cross.
Contributing to the American Red Cross
Awareness-Raising for the Importance of Early Detection of Breast Cancer
Konica Minolta Medical and Graphic, Inc. supplies digital mammography units that are effective for
early detection of breast cancer. Naturally, Konica Minolta also supports the Pink Ribbon campaign,
which emphasizes the importance of early breast cancer detection, in all
Group companies around the world.
In China, for example, Konica Minolta (China) Investment Ltd. is leading
the way with a variety of ongoing activities. In 2007 in Shanghai the company
held a series of health lectures at a Women’s Health Forum dealing with
unique health risks for women and everyday health management. The
lectures were made possible through the cooperation of the local women’s
associations and libraries, and in 2008 they were held in Beijing as well. The
lectures were held five times at each location with a total of over 3,000
participants in attendance.
Furthermore, Konica Minolta suggested and started a Project for Early
Diagnosis of Breast Cancer in Shanghai in October 2008 with six other
Japanese companies. This program specially targets female employees 35
years or older, the age bracket with a higher incidence of breast cancer, and
offers check-ups while covering the cost of diagnostic procedures. In the first
Regius PureView Type M, a digital
year, 172 personnel from eight companies were examined. Three of these
mammography unit which enables
the clear visualization of
were recommended for re-examination, and of these, one underwent an
micro-calcifications and tumor
operation and is recovering in good health. In 2009, the program was
shadows around cancer cells,
which are signs of early-stage
implemented in Shanghai and Beijing, where 319 participants from ten
breast cancer.
companies were examined. In the future, the program will call for greater
participation from other companies.
Donating a Portion of Sales from Planetarium Shows to Victims of the Chile
Konica Minolta Planetarium Co., Ltd. is donating a portion
of ticket sales from the full-dome show “TAO: Unlocking
the Mysteries of Distant Stars” presented at its
planetarium theater “Manten” in Tokyo, to support victims
of the Chile earthquake that occurred in February 2010.
The show features the construction plans promoted
by the University of Tokyo for a giant telescope on
Chajnantor Peak in Chile. It was coproduced by the
University and the company.
A donation box has also been placed in the lobby of
the planetarium theater.
“TAO: Unlocking the Mysteries of Distant Stars”
Management System
Konica Minolta seeks to improve corporate value by using a holding company system and separating supervisory
and execution functions in a management and governance system with a high degree of transparency.
Corporate Governance
Konica Minolta believes that strengthening corporate
governance is a vital part of fulfilling its responsibilities to
stakeholders. The Group has created a management and
governance structure that allows more timely and
appropriate decision-making on matters such as
Company-with-Committees System
Konica Minolta Holdings, Inc. has adopted a company
with-committees system, enabling the management
supervisory function of the directors to be separated from
the business-execution function of the executive officers.
The executive officers are entrusted by the Board of
Directors with the task of business execution. The content
of this business execution is subject to the oversight of the
Board of Directors and to audits by the Audit Committee,
which enhances the soundness of management and
The Board of Directors includes four outside directors,
who are highly independent and have no significant
business relations with the company. A majority of
directors do not serve as executive officers. Moreover, the
Chairman of the Board of Directors has no executive
officer position, which reinforces the supervisory function
of the Board of Directors.
Board of Directors and Three Committees
(as of April 1. 2010)
: chairman
(Chairman of the Board)
Holding Company System
Konica Minolta has adopted a holding company system
comprised of a holding company, business companies
and common function companies.
Having separate business companies in each
business category enables accelerated decision-making
processes and enhances competitiveness. Moreover, the
common function companies centralize basic research
and back-office operations within the Group, helping to
achieve greater efficiency and stronger functionality. Each
president of a business company or common function
company is also an executive officer of Konica Minolta
Holdings. They have the authority and responsibilities
necessary for directly executing the management activities
in their respective business.
Thanks to this system, the holding company is able to
focus on Group management and governance with
greater leadership ability, which helps to improve
corporate value for the entire Group.
Corporate Governance System
General Meeting of Shareholders
Konica Minolta Holdings,
Inc. (Holding Company)
Board of
Business Companies and
Common Function Companies
and CEO
Outside Director
Outside Director
Outside Director
Outside Director
Board of Directors
* Currently the three committees are all comprised of directors that are not executive officers.
*1 Nominates director candidates
*2 Performs management audits
*3 Decides on board members and
executive offices’ compensation
Delegation of Authority
Risk Management
In October 2003, Konica Minolta established the Konica
Minolta Group Conduct Guidelines. Serving as guidelines
for the governance of the Group companies in Japan, they
are given the highest priority in guiding all conduct in the
course of corporate activities.
Compliance manuals and codes of conduct have also
been prepared by Group companies outside Japan based
on these guidelines.
Konica Minolta has established a management system in
which the President and CEO of Konica Minolta Holdings
is responsible for risk management and crisis
management. In April 2010, the company strengthened its
system for assessing a range of possible risks without
serious omissions and for developing full
countermeasures. A system was also established for
reporting and command in a crisis.
Group Compliance Committee
Risk Management System
The President and CEO of Konica Minolta Holdings takes
ultimate responsibility for Group compliance. The
executive officer responsible for Group compliance
(Compliance Officer), who is appointed by the Board of
Directors of Konica Minolta Holdings, convenes the Group
Compliance Committee, an advisory board comprising the
chairpersons of compliance committees in the Group's
business and common function companies (these
chairpersons are the company presidents, in principle). It
is under this arrangement that the Legal Division at Konica
Minolta Holdings provides direct and indirect support for,
and coordinates the compliance activities of, all affiliates
including those outside Japan.
The executive officers of Konica Minolta Holdings are
responsible for managing strategic risk, operational risk,
financial risk and so on. They identify and evaluate risks
and develop and monitor countermeasures in their
respective spheres of management. In addition, the Risk
Management Committee, chaired by an executive officer
appointed by the Board of Directors of Konica Minolta
Holdings (currently the President and CEO), is convened
periodically or as necessary. The Committee examines the
risks identified by each executive officer as well as the
countermeasures in place and checks that the risk
management system is functioning effectively, making
revisions where necessary.
Dialogue Program Conducted
by the Compliance Officer
Crisis Management System
In fiscal 2009, the Compliance Officer conducted a
program to promote dialogue at Konica Minolta sales
The program was conducted at the business offices
of each company in nine locations throughout Japan. It
was attended by approximately 300 executives and
managers in total. The program covered specific examples
both within and outside the Group, emphasizing the
importance of managers discussing compliance in the
workplace and communicating with subordinates.
The Compliance Officer also visited the U.S., the
U.K., Germany, France, and the Czech Republic to receive
reports from each company on the progress of their
compliance activities and to exchange views.
Konica Minolta has established a system for minimizing
the business and social impact of crises that may arise
from a range of risks, by taking prompt and appropriate
action and by releasing information. The Crisis
Management Committee, chaired by the executive officer
for crisis management appointed by the Board of
Directors of Konica Minolta Holdings, discusses and
formulates crisis countermeasures and procedures for
Furthermore, the emergency contact system has been
enhanced to enable the President and CEO of Konica
Minolta Holdings, in addition to the executive officer for
crisis management, to assess the situation and take
decisions quickly. A system has also been established to
enable the President and CEO to take leadership in critical
areas in a crisis.
Society’s Voice
Dialogue with an Expert
On April 8, 2010, Konica Minolta invited Ms. Sachiko Takami from the international NGO The Natural Step
Japan to participate in a dialogue with Kiyofumi Tanida, who has been serving as CSR Managing
Executive Officer of Konica Minolta Holdings, Inc., and other members of the Corporate Social
Responsibility Division. The group discussed Konica Minolta’s approach to the environment, and a
number of proposals were tabled. A summary of the meeting is presented below.
Chief Executive, The
Natural Step Japan
CO2 reduction
Takami It is admirable that you have set your CO2
reduction goal in terms of total volume of CO2 emissions
across the entire product life cycle P17 . I would suggest,
however, that conversion to renewable energy be added to
your approach, as solely using energy saving measures has
a limited emissions reduction effect. Even if costs are high in
some countries, with your business developing on a global
scale, I think it should be possible for you to start your
initiatives for the switch to renewable energy in countries
where costs are lower or countries that offer preferential
Konica Minolta Production-site activities would be the
most effective for saving energy. However, from the
perspective of converting to renewable energy, we will
probably need to focus on other sites as well. In March
2010, our sales company in Belgium became the first Group
company to introduce a large-scale solar panel facility
P22 . In the future, we will consider introducing more
facilities elsewhere while assessing the climate of each
Reducing the risk of chemical
Takami At the Natural Step, we have defined arresting the
concentration levels of substances in nature created by
human society as a fundamental principle for any
sustainable society. We have proposed that companies
should set a goal of avoiding contributing to the constantly
growing volume of persistent substances in the natural
world. Since the EU's chemical substance policy is going to
totally ban the use of any persistent substance in the
long-term, it is certain that regulation in the future will be
tighter. Therefore, I think your company must proactively
establish a vision of itself avoiding, in the future, the use of
non-biodegradable persistent substances. It is vital that you
begin to think of how you can change the substances you
currently use to realize such a vision. If it is too difficult to
switch all at once, I would advise you to consider making the
shift to less harmful substances on a step by step basis by
working with your suppliers and gaining their cooperation.
Konica Minolta We often hear how important
backcasting* is to CO2 reduction, but you are saying that we
must also apply this kind of long-term perspective to the
issue of chemical substances.
Addressing biodiversity issues
Takami The most effective way to contribute to the
preservation of biodiversity is addressing it through the
company’s main business. Because the core business of
Konica Minolta is business information systems like copiers
and MFPs, I believe the most important step you can take is
to ensure that the paper you provide to clients is produced
with pulp procured from forests certified as properly
managed. Raw materials purchased from trading companies
are often difficult to trace back to their source. But you
should be aware of the fact that the lack of ability to obtain
adequate information itself can create risk in terms of CSR.
Konica Minolta We have just finished evaluating our
business activities with respect to biodiversity, and we are
now investigating specific approaches P18 . Reexamining
our Group’s standards for paper procurement from the
standpoint of biodiversity is one of the issues we have been
discussing. We plan to prioritize this work.
* Backcasting: A way of thinking that involves defining a future action by
sketching a desirable image of the future and a goal, and then looking
back at the current situation from the perspective of that goal.
Expert Opinion of Konica Minolta’s CSR Report
We asked Mr. Yoshinao Kozuma, Professor of Economics at Sophia University, to give us some
feedback on this report. His comments are presented below. We will use this feedback to improve our
future CSR activities and the CSR report next year.
Professor, Faculty of
Economics, Sophia
1. Sustainable business model
Konica Minolta’s CSR activities are characterized by the
effort to establish an environmentally adaptive business
model driven by the management philosophy of “the
creation of new value.” The Group’s approach to creating
new business by developing energy- and resource-saving
products that use organic materials technology is capable of
breathing new life into its main business in response to the
social values of a new generation. I believe such an
approach will help readers understand Konica Minolta’s
dream of realizing a sustainable society.
In order to achieve this vision for the future along with its
Eco Vision 2050 and the Medium-Term Environmental Plan
2015, the Group will have to achieve the seamless
implementation of its business strategy and CSR
2. Implementation of CSR management throughout the
supply chain
An additional point to be recognized is the implementation of
CSR management throughout the supply chain. The Group
has been developing a unified CSR management system
that spans its entire supply chain. Building on its Green
Factory Certification System for managing the performance
of production sites, Konica Minolta has been implementing
CSR procurement and product safety education/risk map
processes upstream and constructed a circulation route for
information about “customers’ voices” gleaned from
regularly administered customer satisfaction surveys and
market quality databases downstream.
In order for this system to function organically and
effectively, the Group needs to pursue an operational
method that enables optimized operation of the entire
system while also ensuring the coordination of individual
3. Improvement of social information
In contrast to the wonderful progress made with respect to
the environmental side of things, there still seems to be room
for improvement with respect to the social dimension. For
example, for multinational companies like Konica Minolta
that create CSR reports in multiple languages, employment
information should also be expanded to cover information
worldwide. Similarly, while the company promotes efforts to
support people with disability by means of universal design
technology, the report should also include disclosure of
employment rates for people with disabilities, a practice that
is becoming more widespread in Japan.
Of course, there have been certain improvements in the
social aspect, such as disclosure of more detailed
information about the usage conditions of the Group’s
“work-life balance” support system starting this year, and
new disclosure of information about efforts to prevent
overwork. However, even here more efforts could be made
to show the usage conditions of the work-life balance
support system so that changes over time are visible, just
like the data on work-related accidents, and to disclose
quantitative information related to overtime work. Further,
since there are cases in overtime work issues where
excessive labor time management spurs uncompensated
overtime work and worsens conditions, a more cautious
approach may be desirable.
Society’s Voice
External Assurance
Konica Minolta engaged KPMG AZSA Sustainability Co., Ltd. to provide assurance on its CO2
emissions and energy-use data found in this report. KPMG AZSA Sustainability has expressed its
conclusion in its independent assurance report on whether the data has been measured, gathered and
disclosed in accordance with the criteria set by the Group.
Period: March - May 2010
Site inspection at the Tokyo Site
Assurance procedures being conducted
Konica Minolta has set its CO2 emissions target with an
awareness of the significance of “Scope 3 emissions*,” such as
the CO2 emitted during the use of its products. Furthermore,
timed with the first year of the Group’s Medium-Term
Environmental Plan 2015, the Group has dedicated its efforts,
starting with this report, to improving the reliability and
transparency of disclosed information by reporting the scope and
calculation method of performance data in a detailed manner,
and having its energy use and CO2 emissions assured by an
independent party. On the other hand, the company has yet to
establish a robust control system that effectively detects
anomalies in data in a timely manner for CO2 emissions resulting
Naomi Sugo
KPMG AZSA Sustainability Co., Ltd.
from production and sales, which are calculated based on energy
consumption data reported every month by each production site
and domestic sales site. A system to analyze the data in a timely
manner and then require an explanation in cases where there are
large fluctuations in consumption is deemed necessary. Lastly,
CO2 emissions due to distribution, which are considered Scope 3
emissions, are calculated based on the data reported by each
business company, but the calculation procedures are yet to be
fully consistent among the companies.
* Scope 3 emissions: “Other indirect emissions,” aside from “direct
emissions” (Scope 1) and “energy indirect emissions” associated with the
use of purchased electric power and heat (Scope 2)
Konica Minolta CSR Report 2009 Survey Results
Konica Minolta received a total of 290 responses to its survey on the 2009 CSR report. These
valuable opinions will be used for the improvement of CSR reports and in the development of
CSR activities.
Comments from Readers
Report Clarity
Difficult to understand
Somewhat difficult
to understand
No response
Very easy
to understand
to understand
CSR Activities of Konica Minolta
Need improvement
No response
Regarding the CSR Report
The overall composition of the report is difficult to grasp, so it
would be nice if there were a way to understand the whole system
at a glance.
I would like Konica Minolta to introduce more specific examples of
each initiative it is currently undertaking.
I read with great interest the articles about the companies’ efforts
to improve customer satisfaction, which showed the
characteristics of each business. On the other hand, I thought the
articles were superficial, which left me wanting to know more.
I think the report should have described Konica Minolta’s own view
of what issues remain to be addressed, not just the views of
outside parties.
Regarding Konica Minolta’s CSR activities
I want to know about Konica Minolta’s efforts in cutting-edge
technology and its future outlook regarding social issues.
I expect Konica Minolta to contribute to the development of
environmental technologies for the future.
I would like Konica Minolta to disclose its policies regarding the
recycling of used products.
I would like to see the Group further promoting medical-related
product development and contributing to society through its
I think it would be advisable for Konica Minolta to explore unique
initiatives that only Konica Minolta can create.
Evaluation by Assessment Institutions Regarding SRI
(social responsibility investment)
Konica Minolta Holdings Inc. was ranked in the SAM
Silver Class of the CSR rating by SAM Group Holding
AG, the internationally leading SRI assessment company.
Every year SAM assesses approximately 2,500
companies throughout the world on corporate
sustainability with respect to the economy, society, and
the environment; and places the most outstanding
companies into gold, silver and bronze classifications.
According to an announcement in January 2010, 97
companies were classified as gold, 84 as silver and 65
as bronze.
Moreover, Konica Minolta is currently included in the
FTSE4Good Global Index owned by the FTSE Group in
the UK, the Asia Pacific Index of the DJSI (Dow Jones
Sustainability Index) in 2009 run by Dow Jones in the
U.S. and SAM in Switzerland, as well as the Morningstar
Socially Responsible Investment Index (MS-SRI) operated
by Morningstar Japan K.K. in Japan. Konica Minolta has
also been selected for the investment universe of Ethibel
Pioneer and Ethibel Excellence operated by the social
responsibility investment promotion group Forum
ETHIBEL based in Belgium. (These appointments are
current as of May 1, 2010)
1-6-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005, Japan
For inquiries
Corporate Social Responsibility Division
Phone: +81-3-6250-2120 FAX: +81-3-3218-1363
E-mail: csr-support@konicaminolta.jp
Cert no. SGS-COC-003118
This report is printed on environmentally friendly FSC-certified with soy ink
Printed in Japan 1008BCD
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