Oracle Education Certification Logos Guidelines

Oracle Guidelines Education Certification Logos 1
The Oracle Brand Identity Color Palette and Typography
Color and typography are two of the most effective elements ensuring a clear and
consistent presentation of the Oracle brand identity and are essential to maintaining a strong worldwide brand. The logos must never be reproduced in any other
colors or typefaces than those specified.
Colors
Oracle Red
Oracle Black
Oracle Grey
Pantone
PMS 485 C
Pantone
PMS Black C
Pantone
PMS Black C (50%)
Process
0C, 100M, 100Y, 0K
Process
0C, 0M, 0Y, 100K
Process
0C, 0M, 0Y, 50K
RGB
55R, 0G, 0B
RGB
0R, 0G, 0B
RGB
127R, 127G, 127B
Hexadecimal=FF0000
Hexadecimal=000000
Hexadecimal=7F7F7F
Typography
Univers 55
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
Univers 65
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
Garamond 3
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
Garamond 3 Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
© 2003 Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates.
Oracle Guidelines Education Certification Logos 2
Education Certification Logos
The Oracle brand identity architecture was developed to bring a common look
and feel to the brands under the Oracle brand umbrella. It is based on the Oracle
signature and includes a descriptive name that identifies each Oracle-branded
education certification logos. Each brand identity was created using the corporate
fonts and color palette. No brand identity should ever be altered.
Tier One Education Certification Logos
© 2003 Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates.
Oracle Guidelines Education Certification Logos 3
Education Certification Logos Logo Elements and Proportions
Color and Typography
of Logo Elements
1. Color: Oracle Red
Typeface: None
2. Color: Oracle Gray
Typeface: None
3. Color: Oracle Black
Typeface: Univers 65
X-height
x is the height of the Oracle
signature.
The logo is made up of several elements—the Oracle signature (1), dividing rule (2),
and education certification name (3). Each element has a specific spatial relationship to other elements within the logo. The dividing rule must be at minimum
the same width as the Oracle logotype, and at maximum the width of the education certification name. This education certification name must be written in
upper- and lower-case text. The education certification name has a maximum
of 20 characters per line of text; if the education certification name is longer
than 20 characters, then continue onto a second line (please do not use hyphens;
whole words only). These relationships must remain consistent throughout
every use of the logo.
Tier One Education Certification Logos
© 2003 Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates.
Oracle Guidelines Education Certification Logos 4
Education Certification Logos Clear Space
X-height
x is the height of the Oracle
signature.
The logo should never have to compete visually with other graphical elements.
Minimum clear space has been established (x). Clear space (x) is equal to the
measurement of the height of the Oracle signature (see diagram below). Never
use less than the minimum clear space. Clear space is relative to the size of the
Oracle signature.
Tier One Education Certification Logos
© 2003 Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates.
Oracle Guidelines Education Certification Logos 5
Education Certification Logos Minimum Size
The logo should always be large enough to ensure legibility. By establishing
a minimum size, Oracle ensures the logo is always prominent and readable at
reduced sizes. The minimum size measurement refers to the width of the Oracle
signature. There is a print (printed materials) and pixel (on screen) minimum
size requirement.
Print Minimum Size
Pixel Minimum Size
Tier One Education Certification Logos
© 2003 Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates.
Oracle Guidelines Education Certification Logos 6
Education Certification Logos Color Usage
Unacceptable Color Usage
The logo is designed with the use of three colors: Oracle Red, Oracle Gray, and
Oracle Black. Please refer to page 1 for color specifics. The use of white backgrounds is preferred. The logo is also designed as a single black-and-white (onecolor) option for specific applications, i.e., newspaper advertising. This color
usage applies to all tier one and tier two education certification logos.
Never change the color of the
Oracle signature.
Three-Color Logo
Never create one-color logos with
other Oracle colors.
Black-and-White Logo (One-Color)
Never use unapproved colors.
© 2003 Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates.
Oracle Guidelines Education Certification Logos 7
Education Certification Logos Background Control
Unacceptable Background Usage
The three-color and black-and-white logo on a white background is always
preferred. Using the logos on black/dark backgrounds is acceptable but not
recommended. Most importantly, make sure the Oracle education certification
logos are always legible. This color usage applies to all tier one and tier two
education certification logos.
Never allow colors to vibrate.
Preferred Usage
Always make sure there is enough
contrast.
Acceptable Usage
Never place logo on a 4-color
photography that impacts legibility.
Never use logo as a pattern.
Never stretch the logo.
Never use a drop shadow.
© 2003 Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates.