20966

MGT 597 02 W
Crisis Management
Spring, 2015 Tentative Course Syllabus
Instructor:
Class Day/Time:
Fax:
E-Mail:
Dr. Zhang(Last name) Long(First name)
Online
903-886-5702
Long.Zhang@tamuc.edu
The best way to contact me is by email or through the Virtual Office. This is an online
course; therefore, expect most communication to be online.
*IMPORTANT*
Times in the eCollege are displayed in (GMT-06:00) Central Time (US & Canada)
Each time you send an e-mail the subject line should read MGT 497 01W or MGT 597 02W
to ensure that I receive the message. If you follow these directions exactly I will respond to
emails within a 48 hour time period. If you do not follow these instructions exactly, I
cannot assure you that I will respond as quickly because your e-mail will be lost in a sea of
other e-mail messages.
FYI: The Virtual Office (under the Course Home section) is a great means of communication
if you have questions that others in the class may have as well. Let’s use this to our advantage
and feel free to respond to others’ questions if you know the answer.
Textbook: Crisis Management Leading in the new strategy landscape 2nd Edition by Crandall
William Richard, Parnell, John A. and Spillian, John E.
ISBN: 1414991684
ISBN-13: 9781412991681
Publisher: Sage Publications
Pub. Date: March 2013
Edition: Second
Course Description: This course will provide students with a fundamental understanding
of crisis management, including risk communications, media relations, internal control and
public opinion research techniques in the context of the worldwide controversy on different
issues from organizational crisis to governmental crisis, and will also offer a strategic orientation
to crisis management. This course focuses on a four-stage crisis management framework: 1)
Landscape Survey: identifying potential crisis vulnerabilities, 2) Strategic Planning: organizing
the crisis management team and writing the plan, 3) Crisis Management: addressing the crisis
when it occurs, and 4) Organizational Learning: applying lessons from crises so they will be
prevented or mitigated in the future.
Students will be introduced to crisis management principles, strategies, tactics, and
communication methods that will enable them to predict, manage, and control real-world
controversies they may confront as they pursue careers in their fields.
Course Objectives: This course aims to improve students the thinking and planning which
is essential to manage and communicate before, during or after an organizational crisis in order
to achieve more effectively toward increased organizational performance. After completing this
course, students should be able to:










Recognize the risk before it steps into crisis.
Construct effective responses to avoid risks that may escalate into crises.
Interpret the roles of different levels of the management in crisis management.
Identify key methods to control a crisis.
Evaluate the need for implementation of crisis and safety management processes.
Differentiate methods of handling internal and external communications during crisis situations.
Apply crisis management theories and concepts to minimize crisis damage.
Critique theories and concepts of ethical decision-making and problem solving.
Understand the importance of organizational learning
Develop a crisis management plan that incorporates “best practice” principles.
Grading:
A = 90-100
B = 80-89
C = 70-79
D = 60-69
F = 00-59
1.
2.
3.
4.
Exams:
Discussion Board:
Web Activities:
Case Analysis
5. Paper
Total:
45%
15%
10% (2 @ 5% each)
15% (5% for CA1
and 10% for CA2)
15%
100%
1. Exams: There will be three exams given throughout the semester. Each exam is worth
15%. The second one asks you to write an essay in given time, and the other two are combined
with multiple-choice, multiple-answer, true or false and filling in the blank questions. Please see
the following schedule for exam dates. The exams will be timed and can only be accessed once;
therefore, once you begin, you may not stop and come back to it later.
Exam 1: Opens March 7th –Closes March 9th.
Exam 2: Opens April 18th – Closes April 20th.
Exam 3: Opens May 9th – Closes May 11th.
**IMPORTANT** A missed exam equals a missed exam grade regardless of the reason unless
you contact me immediately. If, for any reason, you miss a scheduled exam, you may take a
make-up exam within one week of the missed exam. You need to make sure that you have a
secure connection upon beginning the exam. If you lose connection, then you will need to
contact me immediately to schedule a time to take the exam.
2. Discussion Board: The discussion board is worth 15% of your grade. Each week I will
post different topics related to the assigned chapter(s) for the week. Each student is required to
make thoughtful posts as well as replies to other students’ posts for the assigned chapter(s). The
discussion board will count for the class participation component of your grade. If you were
attending class, you would be expected to contribute to each week’s class session, so you should
treat the bulletin board as you would treat class participation. As a general guideline, your grade
on this portion will be a function of the quality, quantity, and consistency (i.e., a somewhat even
distribution of activity throughout the term) of your posts and replies on the bulletin board
throughout the semester. Moreover, you should have at least two verifiable research references for
each question to backup your points for each posting EXCEPT our textbook; otherwise, I will
judge by my professional knowledge to see whether it will be counted.
Please be aware that 45 posts and replies with good qualities is simply a suggested number of
postings. 50 posts of very low quality at the end of the semester will not hold as much weight as
45 high quality posts distributed evenly throughout the term. Please also note that heavy activity
during the last few days cannot compensate for a lack of participation during the term. I will
distribute the total 15 points into each week with discussions. Plan to participate throughout the
semester.
The discussions are only open for posting during the week for which they are scheduled. Each
week’s discussions are open from Monday to the following Sunday. For example, Chapter 1
opens at midnight on Mon., Jan. 26th and closes at 11:59pm Sun., Feb.1st.
You must keep up with the scheduled readings for the week. Once the chapter has been closed, it
will not be re-opened. Students do not have to post to every topic. Keep in mind that the
minimum number of postings suggested is 45; therefore, one could do 3-4 posts per week and be
in good shape by the end of the semester provided the posts are of high quality.
3. Web Activities: The web activities are worth 10% of your grade.
The first activity is due on Feb 7th 11:59PM.
The second activity is due on April 4th 11:59PM.
For Web Activity 1, please give a similar example, and present the ways of what to do when
you confront the crisis by the context you learn from the web material.
For Web Activity 2, please answer the questions: How does the theory explain crises?
Please give some crisis examples resulted from the attribution error, and give a detailed
analysis on how to make the correct attribution so as to minimize crises combing with the
knowledge you learn from the textbook.
You can find the assignment under COURSE HOME and then WEB ACTIVITIES.
Assignments should be uploaded to the appropriate Web Activities Dropbox. Remember that
you can do these earlier than the due date and go ahead and submit them to your dropbox.
However, I will give you the grade after the due date, and your grade will depend on not only of
your explanation of the associated experience, but also applying the course material, including references
that support of some the theories discussed in the textbook. Moreover, you should have at least four
verifiable research references with APA format for each Web Activity to backup your points.
**NOTE** All papers must receive a 25% or lower rating in Turnitin.com after you submit it to
the dropbox. The report from Turnitin.com may be generated within minutes or sometimes it
may take a couple of days. To be on the safe side, it’s recommended that you submit your paper
to the Dropbox in advance of the paper’s due date to make sure that you will see your report in
time to be qualified to upload your paper to the dropbox before the deadline.
4. Case Study: 15% of your grade is comprised of completing the study cases I posted in 2
different weeks. Case study 1 is worth 5% of your final grade, and Case study 2 is worth 10%.
The self-assessment scores and papers are due as follows:
I.
– due before 11:59PM of Feb 21st
II.
– due before 11:59PM of Mar 14th
Each paper should be submitted to the appropriate dropbox. Please try to analyze the case with
the theories we learned from the course, and give a deep analysis of the reasons and some good
suggestions. Your grades depend on how well you apply the textbook and course material to your case
study, as well as the degree of original thought and critical reflection that you contribute. Moreover, you
should have at least four verifiable research references with APA format for each Web Activity to
backup your points.
**NOTE** All papers must receive a 25% or lower rating in Turnitin.com after you submit it to
the dropbox. The report from Turnitin.com may be generated within minutes or sometimes it
may take a couple of days. To be on the safe side, it’s recommended that you submit your paper
to the Dropbox in advance of the paper’s due date to make sure that you will see your report in
time to be qualified to upload your paper to the dropbox before the deadline.
5. Paper: 15% of your final grade. Please download the reading material under the Doc
Sharing and answer the following questions:




list all of the reasons why you believe George might act unethically and remove the
filters, allowing the maggots to remain in the mix.
Then list all of the reasons why you think that George might behave ethically, refuse to
remove the filters, and report the maggot problem to management.
If this were you, what will you do?
Please analyze the case from the perspective of crisis management to explain what
kind of potential crisis would happen if George act unethically.
Each paper should be submitted to the appropriate dropbox. Your grades depend on how well you
apply the textbook and course material to your case study, as well as the degree of original thought and
critical reflection that you contribute. Moreover, you should have at least four verifiable research
references with APA format for each Web Activity to backup your points.
**NOTE** All papers must receive a 25% or lower rating in Turnitin.com after you submit it to
the dropbox. The report from Turnitin.com may be generated within minutes or sometimes it
may take a couple of days. To be on the safe side, it’s recommended that you submit your paper
to the Dropbox in advance of the paper’s due date to make sure that you will see your report in
time to be qualified to upload your paper to the dropbox before the deadline.
Student papers for Web activities, Case Study and Paper should be submitted to the Drop Box.
Please do not e-mail these papers to me. If you can see it in your drop box, then I can also see it.
No late submissions will be accepted!
Any papers that are received past due date will automatically drop one letter grade. For
each day thereafter the grade drops another letter grade.
Comment on Academic Honesty: There seems to be a belief among many that anything
found on the Internet is free to use as one wishes. The "cut and paste" option also makes it quite
tempting. However, information on the web must be properly cited just as you would any "hard
copy" periodicals. Keep the following in mind:
1. It is generally not advisable to quote anything verbatim in a paper unless there is an overriding
reason to do so, such as the use of a particular phrase or sentence that illustrates a point well and
should not be changed. When you do so, you must provide place the statement in quotes in
addition to a footnote at the end of the quote. Not placing the statement in quotes implies that the
wording is your own.
2. Changing a few words in a sentence (for example, "large" to "big") may alleviate the need for
quotes (depending on how much you change), but it is not the best way to go. If you are not
going to provide a direct quote, then the material should be stated in your own terms. Changing a
couple of words implies laziness.
3. Every idea you get from another source must be cited. Placing 100 citations in a paper does
not imply that the work is not original, but that you did a proper job of giving credit where it was
due.
4. The real danger in a "cut and paste" approach to report writing is that you end up including a
lot of information that is related to the topic about which you are writing, but does not really
address what you are trying to say. Putting things in your own words allows you to focus your
comments more effectively.
Any deviation from the guidelines concerning quotes and citations constitutes plagiarism, as it
suggests that you are trying to submit someone else's work and creativity as your own. If you
have any questions, please let me know.
Special Needs/Reasonable Accommodations:
The Americans with Disabilities Act (ADA) is a federal anti-discrimination statute that provides
comprehensive civil rights protection for persons with disabilities. Among other things, this
legislation requires that all students with disabilities be guaranteed a learning environment that
provides for reasonable accommodation of their disabilities. If you have a disability requiring an
accommodation, please contact:
Office of Student Disability Resources and Services
Texas A&M University-Commerce
Gee Library
Room 132
Phone (903) 886-5150 or (903) 886-5835
Fax (903) 468-8148
StudentDisabilityServices@tamuc.edu
Discrimination: A&M-Commerce will comply in the classroom, and in online courses, with all
federal and state laws prohibiting discrimination and related retaliation on the basis of race,
color, religion, sex, national origin, disability, age, genetic information or veteran
status. Further, an environment free from discrimination on the basis of sexual orientation,
gender identity, or gender expression will be maintained.
Course Policies and Instructor Expectations:
Students are required to meet the expectations listed below.
o Professional Behavior: It is important that you maintain a professional demeanor at all
times, including during “electronic communication”. Texas A&M- Commerce expects this
from you, as do current and future employers. Since so much communication in the
workplace is “electronic” nowadays, this course will be a good place to practice interacting
in a manner appropriate to a professional setting. In particular, take special care when posting
and responding to discussion board questions.
o Regular and Timely Attendance and Participation: You are expected to log onto eCollege
regularly.
o Assignments:
1. Submitted assignments must be correctly formatted and free of grammatical and
stylistic errors. Students in MGT 501 should have at least some skill with software for
word processing, spreadsheets, databases, graphics, and presentations, and with web
browsers and search engines. Spelling and grammatical errors will detract from your
grade!
2. Assignments must be turned in on time. Assignments are due at the date and time
listed. Start working on each assignment as soon as you possibly can and make sure that
you have them submitted by the specified due dates. The chapter readings can be
completed at any pace you wish. You MUST turn in all kinds of assignments ON TIME.
You will have to submit the work that is listed in the right, “Work Due” column of the
course schedule provided on the end of this syllabus. I will accept late assignments.
However, there will be a significant penalty. One day lateness of the assignment will
result in a letter off. If you do not meet the deadline (even by one or two minutes), I will
deduct 10 points.
3. Assignments must be complete. You must complete and submit all components at the
specified due date and time to receive credit for the assignment. Please don’t turn in work
that is only “half-finished”.
4. Please submit assignments in a format that is compatible with Microsoft Office 2007.
o Back-ups are required: You are required to back up all your assignments on a disk that can
be submitted to me upon my request. If work is lost due to insufficient back-up, you will not
have the opportunity to recreate and submit at a later time.
o E-mail: Students must routinely check e-mail sent to his or her Texas A&M-Commerce
account. This is my primary mechanism for communicating to the class. I check my e-mail
several times a day, so this is the best way to reach me.
o Make-up Exams or Late Assignments Will Only Be Accepted If You Obtain University
Approved Documentation for Your Excuse: There are no make-up assignments for poor
performance on a previous assignment.
o Changes to Schedule: While I plan to stick to the class schedule, there might be occasions to
modify the schedule. In these cases, all changes will be announced via eCollege and e-mail.
It is your responsibility to become aware of any such changes.
o Extra Credit: I do NOT assign any extra credit work. Please do not ask about it.
It is the student’s responsibility and accountability to ensure that they have a reliable
internet connection. Therefore, the student’s rationalizations and excuses for reasons of
lateness of submittal of assignment is not valid and falls into the category lack of student
responsibility and accountability due to not following the instructions and requirements of
the syllabus and the assignment.
First time eCollege users: eCollege is user-friendly, but I do recommend that you
complete the tutorial that is on the same page where you enter the course (the welcome page).
For any technical questions you may contact the eCollege Help Desk at 1-866-656-5511 or by email at helpdesk@online.tamuc.org.
“All students enrolled at the University shall follow the tenets of common decency and acceptable behavior
conducive to a positive learning environment.” (See Student’s Guide Handbook, Policies and Procedures,
Conduct)
Requests from students with disabilities for reasonable accommodations must go through the Academic Support
Committee. For more information, please contact the Office of Advisement Services, Business Administration
Building, Room 314, (903)886-5133
MGT 597 - Tentative Schedule – Spring 2015
Week of
Chapter
1
Jan 20
Class opens
2
Jan 26
1 A Framework for Crisis Management
3
Feb 2
2 The Crisis Management Landscape
4
Feb 9
5
Feb 16
6
Feb 23
7
Mar 2
3 Sources of Organizational Crises
4 A Strategic Approach to Crisis
Management
5 Forming the Crisis Management Team
and Writing the Plan
6 Organizational Strategy and Crises
8
Mar 9
Exam 1 (Chapter 1-6)
9
Mar 16
Spring Break
10
Mar 23
7 Crisis Management-Taking Action
when Disaster Hits
11
Mar 30
8 Crisis Communication
12
April 6
13
April 13
14
April 20
15
April 27
11 Emerging Trends in Crisis Management
16
17
May 4
May 11
Exam3 (Chapter 7-11)
Dead Week
9 The Importance of Organizational
Learning
Exam 2(Essay)
10 The Underlying Role of Ethics in Crisis
Management
Assignment
Introduction
Submit your Academic
Honesty Policy
Begin weekly discussion
Postings
Web Activity 1
Due Feb 7th 11:59PM
Case Study 1
Due Feb 21st 11:59PM
Open from Mar 7th –Mar 9th
Case Study 2
Due Mar 14th 11:59PM
Web Activity 2
Due April 4th 11:59PM
Open from April 18th-20th
Paper
Due May 2nd 11:59 PM
Open from May9th-May11th
GRADING RUBRIC FOR WEB ACTIVITIES AND CASE ANALYSIS
“A” (90-100):
 Writes a well thought-out paper that fully addresses the required topics
 Four solid references to backup your analysis
 Organized suggestions for the topic after the analysis
 Incorporates pertinent and detailed information from provided source(s).
 Maintains focus/avoids being sidetracked by tangents
 Presents all information clearly and concisely and in an organized manner
 Avoids distracting grammar/spelling/etc. problems
 Follows designated formatting and length guidelines exactly
“B” essay (80-89):
 Writes a well thought-out paper that fully covers the topic, but not as thorough as an “A” paper
 Have some references to backup your analysis
 Provide some suggestions for the topic after the analysis
 Incorporates some pertinent and detailed information from provided source(s).
 Mostly maintains focus/avoids being sidetracked by tangents
 Presents most information clearly and concisely and in an organized manner with very minor
organization problems
 May contain a few distracting grammar/spelling/etc. problems
 Follows designated formatting and length guidelines almost exact
“C” essay (70-79):
 Addresses the topics, but not as well or thorough as a “B” paper.
 Haven’t enough references to backup your analysis
 Provide some superficial suggestions for the topic after the analysis
 Does not adequately incorporate pertinent and detailed information from provided source(s).
 Doesn’t maintain focus and gets somewhat sidetracked by tangents and strays from the topic
(more than a “B” paper)
 Presents little information clearly or concisely and in lacks organization in many areas
 May contain several distracting grammar/spelling/etc. problems
 Somewhat tries to follow designated formatting and length guidelines
“D” essay (60-69):
 Does not directly address the topics
 Have no references to backup your analysis
 Provide some superficial suggestions for the topic after the analysis

 Does not adequately incorporate pertinent and detailed information provided source(s).
 Lacks focus and gets sidetracked by tangents and completely strays from the topic (more than a
“C” paper)
 Information is not clearly or concisely presented and in lacks overall organization
 Contain many distracting grammar/spelling/etc. problems
 Doesn’t follow designated formatting and length guidelines
“F” essay (59 and below):
 Does not address the subject
 Does not incorporate pertinent information from provided source(s).
 Complete loss of focus and gets continuously sidetracked by tangents and completely strays from
the topic
 Information is unclearly presented and in lacks total organization
 Contains much distracting grammar/spelling/etc. problems and is basically incomprehensible
 Doesn’t use designated formatting and length guidelines
Assignments that meet the standard of performance receive a C (average), those that do better
receive a B, and those that are exceptional receive an A. This means that every student that meets
the requirements of an assignment will get at least a C, but grades above a C (80 or higher) are
reserved only for the top assignments in the class.
Criteria
Frequency
Initial
Assignment
Posting
Follow-Up
Postings
RUBRIC FOR DISCUSSION BOARDS
Unacceptable
Acceptable
Good
0-1 Points
2 Points
3 Points
Participates not at
Participates 1-2
Participates 3-4
all.
times on the
times but postings
same day.
not distributed
throughout week.
Posts no assignment. Posts adequate
Posts well
assignment with
developed
superficial
assignment that
thought and
addresses all
preparation;
aspects of the
doesn’t address
task; lacks full
all aspects of the development of
task.
concepts.
Posts no follow-up
Posts shallow
Elaborates on an
responses to others.
contribution to
existing posting
discussion (e.g.,
with further
agrees or
comment or
disagrees); does
observation.
not enrich
discussion.
Content
Contribution
Posts information
that is off-topic,
incorrect, or
irrelevant to
discussion.
Repeats but does
not add
substantive
information to
the discussion.
Posts information
that is factually
correct; lacks full
development of
concept or
thought.
Clarity &
Mechanics
Posts long,
unorganized or rude
content that may
contain multiple
errors or may be
inappropriate.
Communicates in
friendly,
courteous and
helpful manner
with some errors
in clarity or
mechanics.
Contributes
valuable
information to
discussion with
minor clarity or
mechanics errors.
Total Points: 15
Excellent
4 Points
Participates 4-5
times throughout
the week.
Posts well
developed
assignment that
fully addresses
and develops all
aspects of the
task.
Demonstrates
analysis of
others’ posts;
extends
meaningful
discussion by
building on
previous posts.
Posts factually
correct,
reflective and
substantive
contribution;
advances
discussion.
Contributes to
discussion with
clear, concise
comments
formatted in an
easy to read style
that is free of
grammatical or
spelling errors.
Assigned
Grade
RUBIC FOR TERM PAPER
1. Identification
of Critical Issues
and Problems;
Depth of Analysis
I will consider how
detailed your
analysis is, how far
into depth you go,
and whether you
address many of
the existing and
critical issues in the
case.
Score:
2. Identification
of the Impact of
the ethical
dilemma
Score:
Far Exceeds
Standards
Exceeds
Standards
Meets Standards
Fails to Meet
Standards
Identifies all of
the critical
managerial/ethica
l issues.
Thoroughly
discusses,
evaluates, and
analyzes each
managerial/ethica
l issue, providing
convincing and
supported
arguments.
Identifies most of
the critical
managerial/ethica
l issues.
Discusses,
evaluates, and
analyzes each
managerial issue,
providing
convincing and
supported
arguments, but
could have gone
into more depth.
Identifies many
of the critical
managerial/ethica
l issues.
Discusses,
evaluates, and
analyzes most of
the managerial
issues, providing
convincing and
supported
arguments, but
could have gone
into much more
depth.
Identifies few, if
any, critical
managerial/ethica
l issues.
(21-23)
(20 or Less)
Identifies some of
the parties
impacted by the
managerial/ethica
l issue.
Discusses,
evaluates, and
analyzes the
impact, but could
have gone much
more into depth.
Identifies few of
the parties
impacted by the
managerial/ethica
l issue. Does not
discuss, evaluate,
or analyze the
impact.
(27-30)
Identifies all of
the parties
impacted by the
managerial/ethica
l issue.
Thoroughly
discusses,
evaluates, and
analyzes the
impact.
(27-30)
(24-26)
Identifies most of
the parties
impacted by the
managerial/ethica
l issue.
Thoroughly
discusses,
evaluates, and
analyzes the
impact, but could
have gone more
into depth.
Fails to discuss,
evaluate, and
analyze each
managerial/ethica
l issue, does not
provide
convincing or
supported
arguments, and
lacks any
significant degree
of depth.
(20 or less)
(21-23)
(24-26)
3 & 4: Generates
Generates several
Generates two or
Generates two or
Proposes only
Alternatives and
Recommendations
; Develops a Plan
of Action for
Implementing
Recommendations
Score:
high-quality
alternative
solutions;
more high-quality more alternative
alternative
solutions;
solutions;
Recommendation
Recommendation Recommendation s are not fully
s are well-argued s are fully
supported by the
and based on
supported by the analysis;
thorough
analysis;
Acknowledges
analysis;
Develops a plan
potential
Develops a
for implementing problems with
thorough plan for the proposed
implementation,
implementing the solutions;
but does not
proposed
Discusses
adequately
solutions;
potential
address
Discusses
problems with the mitigation;
potential
implementation
The link between
problems with the and develops a
the problem and
implementation
few suggestions
the action plan is
and develops a
for minimizing
logically
variety of quality them.
consistent.
suggestions for
minimizing them. (24-26)
(27-30)
Student provided
Future
Recommendations several highquality future
recommendations
to prevent this
Students must
issue from
provide future
occurring.
recommendations
to prevent this issue
in the future.
Score:
Total Score:
(9-10)
___ out of 100
one (or no)
alternative
solution(s); Does
not develop an
action plan; or it
is incomplete,
vague, or
unrealistic for
implementing the
proposed
solution.
(20 or Less)
(21-23)
Student provided
several future
recommendations
to prevent this
issue from
occurring.
Student provided
a couple of future
recommendations
to prevent this
issue from
occurring.
Student did not
provide future
recommendations
to prevent this
issue from
occurring.
(8)
(7)
(6 or Less)
Download PDF