A Unique and Stylish State-of-the-art Hybrid Camera
Designed by Marc Newson
2ndth of February 2012,
PENTAX RICOH IMAGING COMPANY, LTD. is pleased to announce the launch of the new
PENTAX K-01 digital hybrid camera. Its unique stylish design was created by Mr. Marc Newson, one of
the world’s most acclaimed designers. Time magazine ranked him as one of the 100 Most Influential
People in the World. His art work is displayed in many major museum collections around the world,
including the MoMA in New York, London’s Design Museum and V&A, the Centre Georges Pompidou
and the Vitra Design Museum.
“I wanted to present an image of quality and of expertise in the area of photography. Some of my
most favorite photographic devices have been Pentax products. So I wanted to come back to the
roots of quality of the brand and try to create something which was really unique, and which was very
iconic too.” Marc Newson.
PENTAX RICOH IMAGING COMPANY’s will has long been to propose unique, quality products.
Through this collaboration with Mr. Marc Newson, PRI wishes to continue stressing its difference. It has
been the first company to develop color digital SLRs, front customizable compacts, as well as concept
models designed in collaboration with various firms and artists.
The PENTAX K-01 comes with outstanding basic characteristics. This includes sharp, highresolution images captured by an APS-C 16.28 effective megapixel CMOS sensor, high-speed burst
shooting of 6 frames per second, an extra-wide sensitivity range with a top sensitivity of 25600 ISO
(when expanded), and Full HD video recording with a stereo sound system.
It features the PENTAX SLRs’ K lens mount, and is the only hybrid on the market offering such a large
range of lenses. Users can make use of their entire lens stock — even lenses produced for film-format
SLR cameras. This adds up to 214 types of lenses (including the new 40mm XS lens) since Pentax's
creation, which equals to 20 million lenses sold on the market up to now.
The K-01 makes the perfect choice for start-up digital interchangeable lens camera photographers
looking for an easy-to-operate camera, as well as those who demand originality and style from their
imaging tool. It can also be a wonderful second camera for current PENTAX digital SLR users who find
pleasure in totally new photographic styles that only the K-01 can offer.
His design scheme has also been applied to the new smc PENTAX-DA 40mm F2.8 XS unifocal
interchangeable standard lens — the world’s thinnest interchangeable lens,* to be launched on the
market simultaneously with the PENTAX K-01 camera body — to make the lens-mounted K-01 a
complete design package.
* The world’s thinnest interchangeable lens for lens-interchangeable digital SLR cameras, as of February 1, 2012
(based on PENTAX’s research).
The K-01 and the smc 40mm XS lens will be avaible from the 15th of March 2012 on
Major features
1. Unique design by Marc Newson
The PENTAX K-01’s body consists of neat, straight lines to optimize both functionality and visual
attractiveness. Original-design push buttons and control levers are efficiently laid out across the
body, while brilliant colors are used on two key buttons for instant recognition: red for the video
recording button, and green for the functional green button. The mode dial and the power switch
are made of high-quality aluminum alloy, while the memory card slot and connectors on the
comfortable, easy-to-hold grip are covered with protective rubber. What’s more, Mr. Newson’s
original design scheme is evident in all elements of the K-01, including the product logo, the camera
strap (included) and even the start-up screen that comes on when the K-01’s power is turned on.
2. Exceptional image quality assured by digital SLR camera system
The PENTAX K-01 comes equipped with a newly developed CMOS sensor measuring 23.7 millimeters
by 15.7 millimeters. With 16.28 effective megapixels, this extra-large sensor assures high-speed
readout of image data signals. The K-01 also features the new “PRIME M” imaging engine to assure
first-rate movie recording performance in a digital interchangeable lens camera. It also offers an
extra-wide sensitivity range — from ISO 100 to ISO 12800, or to ISO 25600 when expanded using a
custom function — while minimizing annoying digital noise at all sensitivity levels.
3. Compatibility with all PENTAX lenses
The ability to change lenses is a great benefit of the digital interchangeable lens camera system.
That’s why the PENTAX K-01 is designed to accept a wide array of PENTAX interchangeable lenses,**
including those produced for film-format SLR cameras. Thanks to this lens compatibility, the user can
choose a most suitable lens for a particular subject or scene and create the desired visual effect and
perspective with great ease.
** K-, KA- KAF, KAF2, and KAF3- mount lenses can be used with the PENTAX K-01, while screw-mount lenses, 645system lenses and 67-system lenses can be used with an adapter. Some functions may not be available on
certain lenses.
4. High-quality video recording
The PENTAX K-01 comes equipped with a Full HD video-recording function to capture high-quality
movie clips (1920 x 1080 pixels). With the H.264 recording format, it offers a choice of frame rate (30,
25 or 24 frames per second) to accommodate user-specific applications. It also comes with two new
features to facilitate video recording: Red button for instant pushbutton start, and a stereo
microphone for more realistic sound. You can add personal touches to recorded clips using various
Custom Images, or recording the subject in a series of video clips using the interval movie shooting mode
(timelapse movie). The PENTAX K-01 also comes with an HDMI type C terminal, which allows the user to
simultaneously output both Full HD movie clips and stereo sound, as well as an external microphone input
5. New-generation HDR mode
The HDR (High Dynamic Range) mode, which produces one extra-wide-gradation composite photo
from three images taken at different exposure levels, has been upgraded to create a greater range
of visual expressions. This upgraded HDR mode can be instantly selected with a turn of the mode dial.
The user can take advantage of newly added features to select one of three exposure increments as
well as the level of effects, while an automatic position adjustment function assures precise alignment
of three images even when they are taken with a handheld K-01.
6. A selection of image processing tools for personalized expressions
The PENTAX K-01’s Custom Image function allows the user to select the most appropriate finishing
touch for a particular subject or scene to express the photographer’s creative intention or taste.
Included in 11 Custom Images are: Bleach Bypass to create a dramatic visual effect used in motion
pictures, and Cross Process to produce a fanciful image with unusual colors. The K-01 also features 19
distinctive digital filters — including Miniature, which turns an actual scene into an image full of
miniature models — to easily apply different visual effects to recorded images. The user can be even
more creative and imaginative by applying multiple digital filters to a single image.
7. Smooth, quiet, high-speed burst shooting
The PENTAX K-01’s high-speed burst shooting mode comes in handy when preserving the action of fastmoving subjects in a series of images, since it captures up to six images per second. With its mirrorless
construction, K-01 also offers exceptionally silent mechanical operation incomparable to existing
PENTAX digital SLRs that allows user to concentrate on to photography even when shooting such
subjects as stage performances.
8. Large, wide-angle 3.0-inch LCD monitor with approx. 921,000 dots
The PENTAX K-01 features a large, easy-to-view, high-resolution 3.0-inch color LCD monitor with
approximately 921,000 dots. Its wide-view design assures a wonderfully clear view of the monitor from
approximately 170 degrees horizontally and vertically, making it particularly useful in low- and highangle shooting.
9. PENTAX-original SR mechanism for sharp, blur-free images
The PENTAX K-01 incorporates the PENTAX-developed SR (Shake Reduction) mechanism. Usable with all
compatible lenses, including those produced for film-format SLR cameras, this mechanism produces
sharp, blur-free images even under demanding conditions that are prone to camera shake, such as
when using a telephoto lens, shooting in the dark without flash illumination, or capturing landscapes in the
10. Effortless, user-friendly Auto Picture and Scene modes
The PENTAX K-01 features the PENTAX-original, user-friendly Auto Picture mode, which selects the most
appropriate shooting mode for a given subject or scene from Portrait, Landscape, Macro and other
distinctive shooting modes, while optimizing all camera settings, such as aperture, shutter speed,
white balance, saturation, contrast and sharpness. As the result, the photographer can concentrate
on image composition and shutter opportunity. The K-01 also offers 19 different Scene modes, which
simplifies the photographing of difficult subjects or demanding scenes — such as Night Scene Portrait
mode, Pet mode, and Backlight Silhouette mode — simply by choosing the corresponding icon on the
camera’s LCD monitor.
11. Other features
TTL image-sensor metering, with a choice of multi-segment, center-weighted and spot modes
Contrast-detection autofocus system, with 81 selectable focus points
DR (Dust Removal) mechanism to shake off dust adhering to the surface of the CMOS image
CTE white-balance control mode to emphasize the predominant color of a particular scene,
such as the sunset
A choice of four image sizes (4:3, 3:2, 16:9 and 1:1) to accommodate different subjects and
Multi-exposure mode (up to nine exposures on a single image), with an auto exposure
compensation function
Interval shooting mode, useful in time laps recording of landscapes and flowers/plants from
an exact same location and angle
Compatibility with the new-standard SDXC and UHS Speed Class 1 memory cards
SILKY Developer Studio 3.0 for PENTAX RAW-data development software (developed by
Ichikawa Soft Laboratory) included; in-camera RAW-data development also available
Major Features of the smc PENTAX-DA 40mm f/2.8 XS lens
1. Exterior design by Marc Newson
Together with the PENTAX K-01 camera body, the exterior of this lens has been designed by Marc
Newson. Mounting this lens on the K-01 results in a highly stylish imaging tool.
2. Easy-to-use, super-thin lens for everyday use
This unifocal standard lens offers a focal length equivalent to 61mm in the 35mm format, and
measures a mere 9.2 millimeters in length, making it the world’s thinnest interchangeable lens. Thanks
to its super-thin design, it is highly portable and easy to store and carry. Its optics were designed
based on those of the acclaimed smc PENTAX-DA 40mm f/2.8 Limited lens. Its maximum aperture of
f/2.8 produces sharp, bright images in a wide range of applications, including snapshots, scenic
photos, portraits, and even incident-light indoor shooting.
3. Exceptional image-description
In addition to numerical evaluations made by various testing machines, PENTAX has also conducted
an image-quality evaluation of hundreds of images actually taken with this lens. As a result, it not only
offers outstanding specifications, but also demonstrates exceptional image descriptive power and
an image rendition unique to this lens. It features a round-shaped diaphragm, which produces a
smooth, natural bokeh (out-of-focus) effect in the background.
4. SP coating to block dirt and dust
The front surface of this lens is treated with SP (Super Protect) coating, which applies an exclusive
fluorine compound to the lens surface through a vapor deposition process. This SP coating not only
repels dust, water and grease, but also makes it easy to wipe off oily stains such as fingerprints and
♦ HDMI, the HDMI Logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
♦ All other brands or product names are trademarks or registered trademarks of their respective companies.
♦ Designs and specifications are subjects to change without notice.
Marc Newson’s biography
Marc Newson is the most acclaimed and influential designer of his generation. He has worked across
a wide range of disciplines, creating everything from furniture and household objects, to bicycles and
cars, private and commercial aircraft, yachts, various architectural commissions, and signature
sculptural pieces for clients across the globe.
Born in Sydney, Newson spent much of his childhood travelling in Europe and Asia. He started
experimenting with furniture design as a student and, after graduation, was awarded a grant from the
Australian Crafts Council with which he staged his first exhibition - featuring the Lockheed Lounge - a
piece that has now, twenty years later, set three consecutive world records at auction.
Newson has lived and worked in Tokyo, Paris, and London where he is now based, and he continues
to travel widely. His clients include a broad range of the best known and most prestigious brands in the
world - from manufacturing and technology to transportation, fashion and the luxury goods sector.
Many of his designs have been a runaway success for his clients and have achieved the status of
modern design icons. In addition to his core business, he has also founded and run a number of
successful companies, including a fine watch brand and an aerospace design consultancy, and has
also held senior management positions at client companies; including currently being the Creative
Director of Qantas Airways.
Marc Newson was included in Time magazine’s 100 Most Influential People in the World, has received
numerous awards and distinctions; he was appointed The Royal Designer for Industry in the UK,
awarded an honorary doctorate from Sydney University, and holds Adjunct Professorships at Sydney
College of the Arts and Hong Kong Polytechnic University.
His work is present in many major museum collections, including the MoMA in New York, London’s
Design Museum and V&A, the Centre Georges Pompidou and the Vitra Design Museum. Having set
numerous records at auction, Newson’s work now accounts for almost 25% of the total contemporary
design market.
Newson has been the focus of on-going and intense interest in the media, generating significant
editorial value for his clients, and has been the subject of a number of books and documentary films.
He is married with two children.
See Marc Newson’ interview on the K-01 here:
About PENTAX :
PENTAX is a leader in the production of a variety of outdoor and unique design digital cameras including
weather-resistant digital SLRs and compact, waterproof cameras, as well as lenses, flash units, binoculars,
scopes, and eyepieces. For more than 90 years, PENTAX has developed durable, reliable products that meet
the needs of both photo and design lovers. PENTAX RICOH IMAGING FRANCE is the European headquarters of
PENTAX RICOH IMAGING COMPANY, LTD. effective October 1, 2011.
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