DSC-W310BDL/B

The DSC-W310 captures amazingly detailed images with a 28mm equivalent wide angle 4x zoom lens. Taking and reviewing images is made easy with a 2.7”” LCD and advanced features including

Easy mode, iAuto and SteadyShot® Image Stabilization™ make it easy to capture great images in various conditions.

12.1 Megapixel Super HAD™ CCD

Image Sensor

A powerful 12.1 megapixel 1/2.3” Super

HAD™ CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 12.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19”) size, or crop your images and still come away with high resolution shots.

pixels)

Photo LCD™ display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.

Smile Shutter™ technology

Smile Shutter™ technology captures a smile the moment it happens. Simply press the Smile Shutter™ button and the camera does the rest. You can also indicate the degree of Smile Detection

Sensitivity. Intelligent Scene Recognition can now be used together with Smile

Shutter™ mode when the Intelligent

Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

Scene Modes

The DSC-W310 features 8 convenient scene modes: High Sensitivity /

Twilight / Twilight Portrait / Portrait /

Landscape / Beach / Snow / Gourmet

Media card slot

For convenient storage and sharing of your images, the DSC-W310 accepts

Memory Stick Duo™ /Memory Stick PRO

Duo™ /Memory Stick PRO-HG Duo™ media (sold separately) and SD/SDHC media (sold separately).

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Includes Sony® PMB (Picture Motion

Browser) Software ver. 5.0

Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites.

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Sony Lens with 4x Optical Zoom with

28mm equivalent wide

Sony 4x optical zoom lens with 28mm equivalent wide angle brings distant subjects closer for great outdoor, sports, and travel photos.

Intelligent Scene Recognition (iSCN)

Mode

Intelligent Scene Recognition (iSCN)

Mode automatically detects seven different types of scenes and, within just

1/30th of a second, selects the appropriate camera settings: Backlight,

Backlight Portrait, Twilight, Twilight

Portrait, Portrait, Landscape and Macro.

Easy Shooting Mode

With Easy Shooting Mode, even beginners can take great photos. In

Easy Shooting Mode, easytounderstand basic instructions are displayed on the

LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject.

Since this mode works together with

Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.

Includes Sony® PMB Portable software

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With the pre-installed Picture Motion

DSC-W310 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and the need for any additional software or install.

Colors Available

The Cyber-shot® DSC-W310 camera is available in silver, black and pink.

SteadyShot™ image stabilization

SteadyShot™ image stabilization compensates for camera shake and helps prevent blur through use of digital processing technologies

In-Camera Retouching Tools

Retouch and enhance your photos on the go with in-camera Trimming and

Red-Eye Correction.

Face Detection technology

Face Detection technology detects up to eight individual faces and adjusts flash focus and exposure to help deliver crisp, properly lit images of family and friends.

Lithium-ion battery

Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries (capacity of 220 images or 110 minutes for viewing still images).

DSC-W310BDL/B

Specifications

Convenience Features

Power Save Mode: Standard / Stamina / Off

Date/Time Stamp: Available in the included PMB software.

Media/Battery Indicator: Yes/Yes

Red-Eye Reduction: Auto / On / Off

Erase/Protect: Yes / Yes

LCD Display

Histogram: No

LCD Type: 2.7" Clear Photo LCD (230K pixels)

Flash

Flash Coverage: ISO Auto: Approx.0.5 -

Approx.3.0m(Approx.1.64'-Approx.9.84')(W) /

Approx.0.5 - Approx.1.5 m(Approx.1.64'-

Approx.4.92')(T),

ISO3200: up to Approx.6.0 m(Approx.19.69')

(W) / Approx.3.0 m(Approx.9.84')(T)

Flash Modes: Auto / On / Slow Syncro / Off

Viewfinder

Type: No

Optics/Lens

Aperture: iAuto(F3.0/F4.3(W)) / Program Auto

(F3.0/F4.3(W)) (2 steps with ND Filter)

Smart Zoom® Technology: 8M:Approx.4.9x

(Total),

5M:Approx.6.2x(Total),

VGA:Approx.25x(Total),

16:9(2M):Approx.8.3x(Total)

Digital Zoom: Smart Zoom / Precision Digital

Zoom / Off

Optical Zoom: 4x

Macro Mode: iAuto(W:Approx.5cm(0.16'') to

Infinity, T:Approx.50cm(1.64') to Infinity)

Total Zoom: Approximately 8x with Precision

Digital Zoom

Focal Length (35mm equivalent): 5-20mm

Lens Construction: 6 elements in 5 groups

Lens Type: Sony Lens

Power

Battery Type: LITHIUM ION N type 3.6V

Battery Capacity: Approx. 110 minutes / Approx.

220 images (when shooting still images)

Power Consumption (in Operation): Approx.

1.05W

Software

Supplied Software: Picture Motion Browser Ver 5.0,

PMB Portable 5.0 (for Windows), PMB Portable

1.1 (for Macintosh), Music Transfer

Operating System Compatibility: Microsoft

®

Windows XP SP3, Windows Vista SP2,

Windows 7, Macintosh OS X(v10.4-v10.6)

Advanced Features

Image Stabilization: Digital

In-Camera Editing: Trimming / Red Eye

Correction

NightFraming System: No

Face Detection: 8 faces (Auto / Off)

NightShot® Infrared System: No

Drive System

Burst Mode: Approx. 0.85 fps at 12.1MP (Maximum

100 shots)

Drive Mode: Normal / Burst

Self-timer: Off / 10sec. / 2sec.

Shutter Speeds: iAuto(1/4" - 1/2,000) / Program

Auto(1" - 1/2,000)

Interface

PictBridge Compatible: Yes

TransferJet: No

HD Output: No

SD Output: Yes

USB Port(s): Yes - USB2.0 Hi-Speed

Imaging Sensor

Imaging Sensor: 1/2.3" (7.79mm) Super HAD

CCD Sensor

Exposure System

D-Range Optimizer: No

ISO: Auto / 100 / 200 / 400 / 800 / 1600 / 3200

Metering: Yes

Noise Reduction: No

Scene Mode(s): High Sensitivity / Twilight /

Twilight Portrait / Soft Snap / Landscape /

Beach / Snow / Gourmet

White Balance Mode: Auto / Daylight / Cloudy /

Fluorescent 1 (White Fluorescent Lighting) /

Fluorescent 2 (Natural White Fluorescent

Lighting) / Fluorescent 3 (Day White Fluorescent

Lighting) / Incandescent / Flash.

Recording

Media Type: 6MB internal Flash Memory, optional

Memory Stick Duo™ Media, optional Memory

Stick PRO Duo™ Media, optional Memory Stick

PRO Duo™ (High Speed), optional Memory

Stick PRO HG-Duo™ , optional SD/SDHC media

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Microphone/Speaker: Mono / Mono

Still Image Max Effective Resolution: Aprox.

12.1Megapixels

Video Resolution: VGA(640 x 480) (29.97fps,

Progressive) / QVGA (320 x 240) (29.97fps,

Progressive)

Focus Control

AF Illuminator: No

AF Modes: 9 points AF / Center Weighted AF

Dimensions

Weight: Body: Approx. 4.3oz. (121g), With battery and Memory Stick media: Approx. 4.8 oz.

(137g)

Measurements: W x H x D 3 7/8"x2 1/4"x

3/4" (95.3mmx55mmx18.7mm)

Service and Warranty Information

Limited Warranty Term: 1 Year Parts & Labor

Supplied Accessories

Rechargeable Battery Pack (NP-BN1)

Battery Charger

A/V Cable

USB Cable

Wrist Strap

CD-ROM Software

Sony Electronics Inc. • 16530 Via Esprillo • San Diego, CA 92127 • 1.800.222.7669 • www.sony.com

Optional Accessories

Accessory Kit (ACC-CLGB)

GPS Unit Kit (GPS-CS3KA)

Memory Stick PRO Duo™ Media (MSX-512S)

Memory Stick PRO Duo™ Media (MSX-1GST)

Memory Stick PRO Duo™ Media (MS-MT2G)

Memory Stick PRO Duo™ Media (MS-MT4G)

Memory Stick PRO Duo™ Media (MS-MT8G)

Memory Stick PRO Duo™ Media (MS-MT16G)

Memory Stick PRO Duo™ Media (MS-MT32G)

Memory Stick PRO-HG Duo™ "HX" Media (MS-

HX16G)

Memory Stick PRO-HG Duo™ "HX" Media (MS-

HX8G)

Memory Stick PRO-HG Duo™ "HX" Media (MS-

HX4G)

Memory Stick Duo™ USB Adaptor (MSAC-US40)

Memory Stick PRO-HG Duo™ "HX" Media (MS-

HX16G)

Memory Stick PRO-HG Duo™ "HX" Media (MS-

HX32G)

2GB SD Card (SF-2N1)

4GB SDHC Card (SF-4N4QJ)

8GB SDHC Card (SF-8N4QJ)

16GB SDHC Card (SF-16N4)

32GB SDHC Card (SF-32N4QJ)

Color: Black

UPC Code: 027242776784

1.Viewable area, measured diagonally

2. PMB requires Microsoft

®

Windows

®

XP SP3/ Windows Vista

®

SP2/Windows 7. Not supported by Mac

®

OS.

3. PMB Portable for Windows is pre-loaded. PMB Portable for Mac is available at www.eSupport.sony.com . PMB Portable requires USB cable (included) and PC with internet connectivity. 64-bit environments not supported

4.Uploading directly to the web requires PMB Portable software and USB cable (included), and PC with internet connectivity (not included).

PMB Portable for Mac is available at www.eSupport.sony.com . 64-bit environments not supported.

5. Requires compatible wireless access point(s). Some features may rely on Internet services.

6. When using movie mode Memory Stick PRO Duo , Memory Stick

PRO-HG, Class 2 or higher for SD/SDHC media are recommended.

© 2010 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, Cyber-shot, Optical

SteadyShot, BIONZ, Xtra Fine LCD, Smile Shutter, TruBlack, TransferJet,

Exmor R, Smile Shutter, DVDirect, BRAVIA, Memory Stick PRO Duo,

Memory Stick Duo and the Memory Stick logo are trademarks of Sony.

PlayStation is a trademark of Sony Computer Entertainment. Microsoft,

Windows, and Windows Vista are trademarks of Microsoft Corporation.

Blu-ray Disc is a trademark. HDMI is a trademark of HDMI Licensing LLC. iMovie, Mac, and the Works with iMovie logo and the Mac logo are trademarks of Apple Computer, Inc. All other trademarks are trademarks of their respective owners.

Please visit the Dealer Source for more information at www.sony.com/dealersource

Last Updated: 12/06/2010