Adobe Social Mobile App Social Media Management Software User Guide

Adobe® Marketing Cloud
Social Mobile App
Contents
Adobe Social Mobile App.................................................................................................3
Getting Started with the Social Mobile App............................................................................................................3
Requirements...............................................................................................................................................................................................3
Sign in to Social Mobile App...................................................................................................................................................................4
Basic Navigation..........................................................................................................................................................................................4
Sign Out of the Adobe Social Mobile App.........................................................................................................................................6
Publishing with the Adobe Social Mobile App.......................................................................................................6
Create a Post.................................................................................................................................................................................................6
Filter Posts......................................................................................................................................................................................................8
Edit a Post.......................................................................................................................................................................................................8
Suspend Posts..............................................................................................................................................................................................9
Approve a Post.............................................................................................................................................................................................9
Last updated 6/2/2015
Social Mobile App
Adobe Social Mobile App
3
Adobe Social Mobile App
The Adobe Social mobile app brings the power of Adobe Social content publishing workflows to your iPhone or iPad.
Last Updated: 06/01/2015
Adobe Social, part of the Adobe Marketing Cloud, lets marketers manage and measure complex social presences from one
integrated platform. Because your social presence is "on" all the time, the Adobe Social mobile app empowers you to create and
approve content wherever you are. With easy-to-use workflows and a simplified design, creating content from a live event or
approving content on your commute (not driving!) is as simple as a few taps.
The Social mobile app lets you do the following tasks:
Task
Description
Real-time Social Publishing
Publish outbound content across supported social networks from live events, when traveling,
or any time you’re on the go. Feel free to schedule posts too if real time isn't your thing.
Automated Campaign Tracking Automate link-shortening and downstream conversion tracking for outbound content using
the Adobe Social integration with Adobe Analytics.
Internal Collaboration
Leverage key publishing workflows to route, approve, or reject content created by others within
your company.
Crisis Management
Easily suspend all scheduled content in the event of a crisis or unexpected situation to protect
brand integrity. Hopefully you don't need to use this feature.
Because this Help system will likely be used primarily on mobile devices, step-by-step instructions are intentionally brief. For
more detailed information about the options in each task, see the Adobe Social User Guide.
Many topics in this Help system include links at the bottom of the text to relevant topics in that guide. Although the steps might
differ, the concepts are generally the same.
Tap
to display this Help system's Table of Contents in the left navigation.
Getting Started with the Social Mobile App
Information to get you up and running with the Adobe Social mobile app.
Requirements
Before you can use the Adobe Social mobile app, you must have an Adobe Social account, Adobe ID, and a supported device
and operating system.
This section contains the following information:
• Adobe Social Account Required
• Adobe ID Required
• Supported Devices and Operating Systems
Adobe Social Mobile App
4
Adobe Social Account Required
You must be an authorized user of an Adobe Social account. Your use of the Adobe Social mobile app is subject to the agreement
applicable to the Adobe Social account for which you are an authorized user. For more info see, the Social Media Marketing
Platform page (http://www.adobe.com/marketing-cloud/social-media-marketing.html).
Adobe ID Required
Adobe IDs can be created for free to log in to Adobe Social both on the web and from the mobile app as an authorized user.
Adobe IDs are available only to users 13 and older and require registration and agreement to additional terms and Adobe's online
privacy policy (http://www.adobe.com/special/misc/privacy.html). Adobe online services are not available in all countries, may
require user registration and may be subject to change and discontinuation without notice.
Supported Devices and Operating Systems
The Adobe Social mobile app was developed for iPhone 5 and iOS7.2 and up.
Sign in to Social Mobile App
Information about using your Adobe ID to sign in to the Adobe Social mobile app.
1. Use your Adobe ID to sign in to the Adobe Social mobile app.
Note: You must use your Adobe ID to sign in. .
2. (Conditional) If you are not yet a member of the Adobe Marketing Cloud, go the Adobe ID website > tap Get an Adobe ID.
For more information and step-by-step instructions, see Logging in to Social in the Adobe Social Users Guide.
Basic Navigation
Basic navigation instructions to help you get the most out of Adobe Social Mobile.
After you log in to the Adobe Social mobile app, the landing page is similar to the Content Calendar in the Social desktop user
interface.
The default view is Upcoming Posts:
Adobe Social Mobile App
To open the left navigation menu, swipe to the right or tap the drawer (
5
):
Adobe Social Mobile App
6
Select the desired option:
Publishing
• New Post: Create a post using the Adobe Social app to post on Facebook pages you manage and your Twitter accounts. You
can also post to Facebook audience and page groups. See Create a Post.
Content Calendar
• Upcoming Posts: View pending posts in chronological order (earliest to latest).
• Drafts: View posts that are currently in draft mode.
• Past Posts: View posts that have been previously posted to social properties.
• Pending Approvals: View posts that must be approved before being posted to social properties.
• Failed Posts: View posts that have failed to post to social properties.
Note: While in any of the views in the Content Calendar, scroll through the posts as desired. Pull down and release the list
to update the feed with new content.
Help
• Help & Privacy: View the Adobe Social Mobile Users Guide in your web browser. You can also download a PDF version of the
guide.
Sign Out of the Adobe Social Mobile App
Instructions to help you sign out of the Adobe Social mobile app.
1. Swipe to the right or tap the drawer (
2. Tap your avatar image > Sign Out.
) to open the left navigation menu.
Publishing with the Adobe Social Mobile App
The Adobe Social mobile app lets you simultaneously publish content to multiple social platforms and properties.
Create a Post
Create a post using the Adobe Social mobile app to post on Facebook pages you manage and your Twitter accounts. You can
also post to Facebook audience and page groups.
Tap
at the top of any view to open the Publisher.
Or
From the left navigation menu, click New Post.
Fill in the fields, as necessary:
1. Assign Social Properties
Tap Add Property > then select the desired properties, then tap
to save the assigned properties.
Notice that the total number of available properties and the number of selected properties displays at the bottom of the screen.
Adobe Social Mobile App
7
2. Specify the Post Text
Specify your message.
For Facebook, you can type as many as 5,000 characters. For Twitter, you can type as many as 140 characters. As you type text,
the number of available characters remaining displays below the text box. Note that this number reflects the most restrictive
character limit, depending on which social properties you selected.
If you selected both Facebook and Twitter properties, customize the text for each platform by tapping its icon (
the Properties section to display a tab for each network that you can use to customize the text for that platform.
and
) in
Note: You must add a link if you want to collect data for campaigns. You can shorten inline links using your configured
link shorteners. The Adobe Social app supports the default link shortener specified in the Social desktop UI, although you
cannot edit the default shortener in the mobile app.
3. Insert an Image
Tap
> select Take Picture or Use Existing to browse to and select an image.
Image formats should be .jpg, .gif, or .png. The image size should be no larger than 2 MB. Animated .gif images can be published
to Twitter.
4. Insert a Link Attachment
Tap
> specify the URL > tap Get Details.
Note that you can insert either an image or a link attachment.
Use the left and right arrows to select the desired thumbnail image or tap
You can also customize the Title and Description text, as needed. Tap
to upload an image (take or use an existing image).
when done.
5. Add Social Tags
Tap
> select one or more social tags > then tap
.
Social Tags help you classify content. For example, an online clothing merchant could create individual tags for the four seasons,
grouped in a tag group named "Women's Clothing." These tags let you classify and view content by season or by the tag group
if you want to roll data up into broader categories.
Information associated with Social Tags is not viewable outside of the Social product. Facebook fans and Twitter followers, for
example, cannot see this information. For more information, see Social Tags.
6. Assign a Campaign
Tap
> select one or more campaigns > tap
.
A campaign is a marketing effort used to bring visitors to a specific website. For example, if a campaign advertises a specific
credit card, the campaign could be a series of creative elements (links, Flash Multimedia posts, tweets, and so forth) advertising
the card's interest rate and benefits. The campaign's tracking code on each creative element lets you track the effectiveness of
the campaign by letting you know which link a user clicked to come to your website.
Adobe Social Mobile supports the default campaign specified in the Social desktop UI.
Adobe Social Mobile App
8
7. Schedule the Post
Tap
, specify when you want to schedule the post, then tap
.
The following options are available:
• Post Now: Post the content to the selected properties immediately.
• Post Later: Select the time and date when you want the content posted to the selected properties. Tap the Time Zone to select
a different time zone, if necessary.
8. Post the Content to Social Properties
Tap
.
Confirm that you want to post the content now or according to schedule.
Or
Tap Save Draft. This option removes the post from your Upcoming Posts view and places it on the Draft view. Moving a post
to draft lets you create a draft of that post that you can further edit. To filter a feed by only draft posts, see Filter Posts.
Miscellaneous Information
Note that a dot under the icons display depending on whether a value has been set. For example, the Campaign icon (
looks like this
)
if you have associated a campaign with the post or if the default campaign is associated.
For detailed information, see Content Calendar in the Adobe Social Users Guide.
Filter Posts
Filter posts in a Social Mobile feed by properties, campaigns, and social tags.
1. Tap Filter at the top of the window to filter the posts in any view by the following categories:
• Properties: Social properties include Facebook pages, audiences, and page groups as well as Twitter accounts.
• Campaigns: A campaign is marketing effort used to bring visitors to a specific website. See Campaigns in the Adobe Social
Users Guide.
• Tags: Tags help you classify content within Social. See Social Tags in theAdobe Social Users Guide.
2.
3.
Tap
after each category (Properties, Campaigns, and Tags) to confirm your selections.
Tap
again to filter the feed.
To clear filters from a feed, click X in the Filter bar.
Edit a Post
Edit an existing post using the Adobe Social mobile app.
1. From the desired view, tap the post to open it in the Post Details view.
Be aware that although posts to all platforms (Facebook, Twitter, LinkedIn, Google+, etc.) created in the Social desktop user
interface display in Adobe Social Mobile, you can edit only Facebook and Twitter posts.
Adobe Social Mobile App
9
2. Tap
Edit to open the post in editing mode.
3. Edit the post as desired.
For more information, see Create a Post.
4. Tap
.
5. Confirm that you want to post the content now or according to schedule.
Or
Tap Save Draft. This option removes the post from your Upcoming Posts view and places it on the Draft view. Moving a
post to draft lets you create a draft of that post that you can further edit. To filter a feed by only draft posts, see Filter Posts.
You can swipe to the left or right to display the previous or next post.
Suspend Posts
Suspend all posts scheduled to be posted to all social properties for the next 24 hours, providing that you have the appropriate
permission to do so.
1. Swipe to the right or tap the drawer ( ) to open the left navigation menu > tap Suspend Posts.
2. Review the message > tap Suspend Posts.
For detailed information, see Suspend and Unsuspend Posts in the Adobe Social User Guide.
Approve a Post
If properties are configured to require approval before being posted, approve those posts using the Adobe Social mobile app.
1. From the desired view, tap the post to open it in the Post Details view.
A yellow Approve? badge displays in the top right corner of all posts needing approval.
The Post Details view displays the post's content and any associated campaigns, tags, and notes.
2. (Optional) Tap Add Note > type the desired text > tap Save.
3. Tap Approve Now. This option displays if the user has override approval permissions. Approve Now uses the override
approval permissions and bypasses any further approvals to directly schedule or publish the post.
Or
Tap Approve. This option lets the user approve the post, but let it continue through the publishing workflow.
Or
Tap Reject.
You can swipe to the left or right to display the previous or next post.
">