Personalize Your Communications. Microsoft Office Publisher 2007, MVL, WIN, x32, CD, CHI (TR), Office Publisher 2007, MVL, WIN, x32, CD, CHI (SIMPL), Office Publisher 2007, MVL, WIN, x32, CD, THA

Figure 5: Combine multiple lists within Publisher.

With Office Publisher 2007, you now can use targeted lists from Office Outlook 2007 with

Business Contact Manager. Identify a target set of clients within Office Outlook 2007 with

Business Contact Manager, save this filtered list to an Office Outlook 2007 folder, and access this list from within Office Publisher 2007 to create targeted, personalized marketing activities.

Personalize Your Communications

For any business, communicating in meaningful ways with clients is key. Office Publisher

2007 helps you give your clients the individual attention they deserve. Use enhanced Mail

Merge, Catalog Merge, and new E-mail Merge with bookmarks and personalized hyperlinks to create personalized publications or mailings for print or e-mail distribution.

Improved Merge Task Pane options guide you through the process of selecting lists, www.microsoft.com/office/publisher 19

adding text and image fields, and completing your mailing. Improvements in e-mail distribution and viewing, including support for sending multipage publications as a singlepage message, make it easier than ever to distribute a publication as an e-mail message.

Office Publisher 2007 in Action

With the new E-mail Merge capability, Eric can personalize the Flower and Garden Show e-mail newsletter. Not only can he personalize the greeting line and e-mail content, but he can also include personalized hyperlinks within each e-mail message, directing clients to specific Web pages. He also adds bookmarks to the articles within the newsletter to help his readers quickly navigate through the content.

Figure 6: Personalize your e-mail messages with the new E-mail Merge. www.microsoft.com/office/publisher 20