Admin logs let you see changes made by administrators. Usage and Access logs lets you view the account activity. Report Suite change logs lets you see modifications made to the report suites.

More...

Troubleshooting Reports

Q: Why are reports not showing data even though it's being sent to Adobe Analytics?

A: The most common reason traffic sources reports don't populate data is that the Internal URL Filter List isn't defined. To check which Internal URL Filters have been set up on a report suite, follow the steps below:

1. Go to Admin > Report Suites and select the report suite from the list of available suites.

2. Go to Edit Settings > General > Internal URL Filters.

3. Remove the rule listing a period (.) as a filter, and add your own site.

As your site collects data, there are many external factors that can drastically affect data collection or reporting.

Here

is a list of potential explanations as to

why certain variables or overall traffic dramatically increases or decreases.

Frequently Asked Troubleshooting Questions

Q: Why am I unable to see a report/event in the menu?

A: If you cannot see a custom report or event or site section, go to Admin >

Report Suites > Edit Settings > General > Customize menus. Check the

'Toggle Visibility' option for the menu item. Hidden items appear with a gray line pattern in the Menu Customization page.

More...

Q:Why don't full page names get captured?

A: Many Adobe Analytics reports are based on variables populated by each organization. The limitations for allowable characters in these variables are as follows:

• PageName and all custom traffic variables (props): 100 bytes

• Tracking Codes and all custom conversion variables (eVars): 255 bytes

• URL and Referrer: 255 bytes

• Hierarchy variables: 255 bytes total across all levels

• Purchase ID: 20 bytes

Q: Why are we experiencing latencies in our report suite?

A: Real-time reporting allows some traffic metrics to be available within minutes, while conversion and other processing-intensive data is usually available within

30-90 minutes. Though the Marketing Cloud platform is robust, there are a few situations that may lead to delays in reporting. This delay is referred to as

report suite latency

. Contributing factors to latency are:

• Unexpected traffic spike

• Normal hardware issues

• Abnormal data

Q: Why is the Reports &

Analytics Interface slow/lagging/timing out?

The following factors contribute to longer report generation times. Increasing one of these factors might not result in a timeout for that report, but it might delay other reports in the report suite queue and cause a subsequent report to timeout: Report Time Range, Number of metrics, Number of breakdowns,

Segment complexity, Number of unique values.

More...

Q: Why do I see no referrer traffic in reports? How do I filter out internal traffic?

A: Internal URL filters identify the referrers that you consider internal to your site. This means that traffic coming from the web pages internal to your domain will not be counted as referrers.

More...

Q: Mobile reports - Why is breakdown not available for iPhone device versions?

iOS devices report

their firmware version in their user agent string, not the device version. Therefore, it is difficult to break down iPhones by their corresponding device versions. Because Adobe uses the device's user agent to populate mobile reports, it's currently impossible to obtain screen resolution without additional implementation.

Configuring Reports

Q: Why did some settings not work after copying Report Suite settings?

A: When creating a new report suite based on an existing report suite in the

Admin Console, there are several custom settings that are not copied over, as they are generally contract dependent.

More...

Frequently Asked Troubleshooting Questions 10

Q: Does changing the Base

Currency of a Report Suite affect historical data?

A: Once the report suite has been created, its currency is unalterable unless an Adobe representative alters the report suite's back end settings. If you created a report suite with the incorrect currency code, have one of your organization's supported users contact Adobe ClientCare. They will be able to correct the setting.

More...

Q: What is Paid Search detection and how do I configure it?

A: Paid Search Detection differentiates paid from natural searches in the

Search Engines and Search Keywords reports. You can specify the search engines where you use paid ads, and specify a character string found in the

URL of a visit from a paid ad.

More...

Interpreting Reports

Q: Why do my line items totals not match the report total?

Sometimes, the sum of line items may be higher than the report total.

More...

Sometimes, the report total may be higher than sum of line items. Here are some potential reasons:

• Some reports, especially in previous versions of Adobe Analytics, report total metrics across the entire site as opposed to the specific variable you are looking at.

• If you exclude the None line item from reporting, it can make the sum of line items less than the total.

• In the context of some pathing reports (such as the Return Frequency report), data is displayed only for users who return for a second visit. The total, however, is site wide.

Q: How do the metrics "page views", "instances", and

"occurrences" differ?

A: Page views display the number of times a variable was defined or persisted across all s.t() function calls within the given date range.

Instances show the number of times a given variable was defined in any image request, including s.t() and s.tl() functions.

Occurrences: This metric is exclusive to Ad Hoc Analysis, which counts the number times a variable was defined or persisted across both s.t() and s.tl() functions.

More...

Q: What do None, Unspecified,

Other, or Unknown line items in reports mean?

• None: This breakdown is seen fairly frequently in the Adobe Marketing Cloud.

There are four main reasons for a None result: a) A conversion event fires without a conversion variable; b) Non-mobile hits in mobile reports; c) Mobile hits in technology reports; or d) Merchandising eVars that do not fire at or before a conversion event.

More...

• Unspecified: Similar to "None," this result occurs when the breakdown is unobtainable or otherwise unavailable. This could be due to a) Unclassified data in classification reports; b) Correlation reports where only one variable fired; c) Non-browser hits when viewing Technology reports; or d) Hierarchy reports with different amounts of levels.

More...

• Other: Though slightly less common in reporting, "Other" can occur when a)

Pages fire outside your internal URL filters, or b) Visitors using an infrequently used browser.

More...

Frequently Asked Troubleshooting Questions 11

• Unknown: This can indicate either a) Non-browser hits when viewing

Technology reports, or b) You are using segments in which a variable in the rule is disabled.

More...

Q: Why are the latest versions of

Chrome/Firefox/Safari classified under 'unknown' versions?

A: When you view a Browsers report, it might contain a browser with an

unknown version

. Adobe Analytics uses a lookup table to populate the Browsers report. These lookup table entries are version specific. Therefore, when an organization (such as Mozilla) updates their browser, Analytics doesn't recognize the exact version used. When this event occurs, it specifies the general browser followed with an unknown version.

Q: Why is traffic showing up under 'Low Traffic' ?

A: When a report has a large number of unique values, Adobe Analytics reports provide functionality to ensure that the most important values appear in your report.

At the beginning of each calendar month, Analytics reports include the first

500,000 values received for any single variable in reports. This includes page names, and other traffic and commerce variables. For example, each unique page name on your site counts toward this total.

After 500,000 unique values are received, Analytics reports begin to optimize which values are displayed in reports. When new values are received after this threshold, the system initially groups these values in a single line item in reports titled "(Low-Traffic)". (Note: this line item was previously titled "Uniques

Exceeded".)

More...

Q: What are IAB Bot rules and where can I get a list of those that are being filtered (when enabled on the report suite)?

A: The IAB database in maintained by a third-party vendor with a standardized database that is updated at regular intervals. Once

bot rules

are enabled on the report suite, all the bots maintained by IAB automatically get filtered. The database can be accessed here:

http://www.iab.net/sites/spiders/form.php

Q: What are the main differences between a Tracking Codes report and a marketing channel that is configured to capture campaign variable values?

A: There are four main differences: a) Allocation, b) Prior marketing channels bucket data before the given rule, c) Other marketing channels can steal last-touch credit, and d) Expiration differences.

More...

Customizing Reports

Q: How do I exclude data from a particular IP addresses in my report suite?

A: You can eliminate data from internal website activities, such as site testing and employee usage, from your reports. This feature allows you and your colleagues to visit your site without skewing your traffic data.You may exclude up to 50 different IP addresses.

More...

Q: Is it possible to delete or hide a report suite?

A: No, it is not possible to delete a Report Suite once it has been created.

However, you can hide it if it's no longer required.

More...

Frequently Asked Troubleshooting Questions 12

To hide a Report Suite, go to Admin> Company Settings and check Hide for the report suite.

More...

Q: Can I configure the number of rows that get downloaded for a report?

A: Due to differences in processing mechanisms and platforms, the various types of downloadable and scheduled reports available in Adobe Analytics have different limitations regarding the

maximum number of rows

they can process in a single request. Here are the limits:

• Word, CSV, Excel, HTML and PDF: The same number of rows visible in the report. By default this limit is 50 rows but can increase up to 200. Breakdown reports have a hard limit of 50 rows.

• Data Extracts: 50,000 rows

• Data Warehouse: Unlimited

Dashboards

Q: How do I push dashboard to multiple users?

A: When you

push dashboards to users

, the dashboards become available in

user's Shared Dashboards menu.

1. In the Dashboard Manager, locate the dashboard, then enable Shared.

2. Click Push To Users.

3. On the Push Dashboard page, select the target users or click Check All.

4. Click Save.

Q: How do I set a dashboard as the default landing page?

1. Log in as the user who created the dashboard.

Note: This user must have administrative privileges.

2. Navigate to Favorites > Dashboards > Manage Dashboards.

3. Click the icon next to the dashboard that you wish to designate as everyone's default landing page.

4. Check the box that reads Set as landing page for all users.

5. Click OK.

Events

Q: How does Event Serialization work?

A: Event serialization is the process of implementing measures to prevent duplicate events from entering Analytics reporting. This can commonly occur when a user refreshes the page multiple times, navigates to a certain page multiple times, or saves the web page to their computer (for example, if a customer saves a purchase confirmation page to their computer, every time they view it orders and revenue would be counted again if event serialization was not in place).

More...

Frequently Asked Troubleshooting Questions 13

Q: How are eVars populated and allocated?

A: Allocation determines how Analytics assigns credit for a success event if a variable receives multiple values before the event.

More...

Supported values include:

• Most Recent: The last eVar value always receives credit for success events until that eVar expires.

• Original Value: The first eVar always receives credit for success events until that eVar expires.

• Linear: Allocates success events equally across all eVar values. Since Linear allocation accurately distributes values only within a visit, use Linear allocation with an eVar expiration of Visit.

Segmentation

Q: How do I determine which segmentation container I should use?

A: Data captured at each level of the Visitor > Visit > Hit container hierarchy affects how you build your segments.

If you take the same segment applied to the same report using the same data set, you will get different values based on the container from which you generate the report. Factors such as container reporting level and persistence of values across hits can mean big changes in your reporting accuracy.

More...

Q: Why are my segments not compatible in Data Warehouse?

A: You will get an error when you try to save a segment in the Data Warehouse folder where the

segment contains elements not compatible with Data

Warehouse

More...

To resolve this error, do one of two things:

• Save the segment in a different folder.

• Remove or change the incompatible portions of the segment.

Processing Rules

Q: Do I require a certification to create/modify Processing

Rules?

A: Because Processing Rules permanently affect Analytics data, processing rule users must be well trained to prevent accidental deletion or alteration of data. Therefore, all users (including administrators) must pass the Adobe

Processing Rule Certification test to acquire access to create and modify processing rules.

More...

Q: How do I get authorized access to processing rules after passing the certification test?

A: After you have passed the certification exam, follow these instructions:

1. Share your username and certificate with the supported user in your company.

2. Have your supported user contact Adobe ClientCare with the request.

3. ClientCare will then enable your access to processing rules.

More...

Q: How do I use Context Data

Variables in Processing Rules?

A: The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. If you know the context data variable name but

Frequently Asked Troubleshooting Questions 14 have not sent it into the current report suite, you can add a value by typing the variable name and clicking Add variable name context data.

More...

Data Warehouse

Q: How do I enable Data

Warehouse for Users and Report

Suites?

A: Enable Data Warehouse access by creating a user group and adding the report suites in the group.

More...

Classifications

Q: How can I tell if a classifications file has been completely processed/propagated?

A: If processing is not complete, either one of the following messages appear:

• The selected report has a classifications import that is processing.

• The selected report has classifications data that hasn't propagated to all servers yet.

More...

Q: Why is classification data not visible in reporting even though it has been sent to FTP?

A: Classification Data takes time to upload to the servers and reflect into Reports

& Analytics. The time this takes depends on the number of files uploaded and the size of the files. Data file processing takes about 72 hours.

More...

Data Feeds

Q: Why are data feeds to FTP failing?

A: In the event of an FTP transfer failure (login denied, lost connection, out of quota, etc), Adobe attempts to automatically connect and send the data up to three separate times. If the failures persist, the feed is marked as failed and an email notification is sent.

More...

Q: Why are data feeds arriving late?

A: Processing time for any FTP file, whether it is Classifications or Data Sources, is based on the number of files already in the processing queue and the size of your file.

More...

Q:What are the files and formats associated with data feeds?

A: These are the files found in a data feed delivery: Manifest File, Lookup File,

Hit Data File, Delivery Contents.

More...

Q: How do I interpret pre and post columns?

A: The pre column contains the data as it was sent to data collection. The post column contains the value after processing.

More...

Q: Where can I find column reference for data feeds?

A: The Table data describing the columns in the data feed contains Columns,

Descriptions, and Data Types, as well as Example Lookup for Solution Variables.

More...

Q: What is the FTP size limit?

A: Data Feed FTP accounts allow 2 GB or 63 files (by default). All other standard

FTP accounts are 50MB by default. In cases where clients are using the FTP account for its proper intended use, some users with high traffic amounts can

Frequently Asked Troubleshooting Questions quickly fill up these accounts. When an FTP account is full, no additional files can be pushed to them.

More...

Q: Is sFTP supported for daily data feed delivery?

A: Yes, Data Feeds can be configured for sFTP delivery.

More...

Getting Started with Reports and Analytics

Before using Reports and Analytics, understand these basic login and setup tasks, and how to access account information.

For advanced users and administrators familiar with the interface, the

Analytics Help Reference

is available.

Adobe Analytics - Key Concepts

This section contains the key concepts for Adobe Analytics, a brief description of the concept, and a specific documentation link with additional detail on the topic.

Analytics Products

Product

Reports & Analytics

(formerly SiteCatalyst)

Description Documentation Link

A hosted, subscription-based solution for real-time website reporting and analysis. Starter tool in the Analytics package.

https://marketing.adobe.com/resources/help/en_US/sc/user/index.html

Accessed at:

https://sc.omniture.com/login/

Data Connectors (formerly

Genesis)

Lets you import tracking data from third-party applications into Analytics, to give end-to-end visibility into performance in one central location.

Data Warehouse

https://marketing.adobe.com/developer/documentation/genesis/c-overview-how-it-works

Raw, unprocessed data for storage and custom reports, which you can run by filtering the data.

Not hit level.

https://marketing.adobe.com/resources/help/en_US/reference/data_warehouse.html

Report Builder

Ad Hoc Analysis (formerly

Discover)

Add-in for Microsoft Excel that provides functionality to build customized requests from

Reporting and Analytics data within Excel worksheets.

https://marketing.adobe.com/resources/help/en_US/arb/index.html

Offers more report flexibility than Reports &

Analytics. Helps identify high-value customer segments with unlimited real-time visitor information, allowing for drill down into the data to get deep, precise, and comprehensive views of your customers.

https://marketing.adobe.com/resources/help/en_US/dsc/index.html

Dynamic Tag Management

(DTM)

Helps you manage your Analytics, Target, and other tags across all of your sites, regardless of your number of domains.

https://marketing.adobe.com/resources/help/en_US/dtm/dtm_home.html

Adobe Mobile Services

Brings together mobile marketing capabilities for mobile applications from across the Adobe

Marketing Cloud, letting you understand and improve user engagement with your applications.

https://marketing.adobe.com/resources/help/en_US/mobile/

Getting Started with Reports and Analytics 17

Product Description

Accessed at:

https://mobilemarketing.adobe.com/

Documentation Link

Data Workbench (formerly

Insight)

Designed to collect, process, analyze, and visualize data from both online and offline customer interactions across multiple channels.

https://marketing.adobe.com/resources/help/en_US/insight/client/

Part of Analytics Premium only.

Key Terminology

Click

here

for an expanded glossary of Adobe Analytics terms.

Term Definition Documentation Link

Report Suite Most fundamental level of segmentation in Analytics reporting - each report suite refers to a dataset that is considered a single site for reporting needs. Report suites are typically broken down into development/QA

(internal testing site) & production (public site).

https://marketing.adobe.com/resources/help/en_US/reference/report_suite_gloss.html

Virtual reports suites

let you restrict data access for users based on specific segments by applying a segment to a report suite and creating a new view

(virtual report suite) based on that combination. Virtual report suites can be accessed just like a base report suite.

Global

Report Suite

A view of all properties in one report suite. To create a global suite, multi-suite tagging is implemented, which sends image requests into a 'global' report suite in addition to individual report suites.

Global report suite:

https://marketing.adobe.com/resources/help/en_US/reference/rollup_report_suite.html

Multi-suite tagging:

https://marketing.adobe.com/resources/help/en_US/reference/multisuite_tagging.html

Segmentation Ability to build, manage, share, and apply powerful, focused audience segments to your Analytics reports.

Segments are shared across Analytics products and can be shared across the Marketing Cloud.

https://marketing.adobe.com/resources/help/en_US/analytics/segment/seg_home.html

Admin Tools An area of Analytics where Administrators can manage the settings of the tool & variables, and access advanced tool features.

https://marketing.adobe.com/resources/help/en_US/reference/admin.html

Key Reports

Report

Full Reports List

Description

Definition of all reports available in Adobe

Analytics.

Documentation Link

https://marketing.adobe.com/resources/help/en_US/reference/reports_descriptions.html

Getting Started with Reports and Analytics 18

Report

Custom Traffic (Prop)

Custom Conversion

(eVar)

Success Events

(s.events)

Description Documentation Link

Used to track page-by-page site traffic activity.

Props do not persist between pages. Key applications of traffic variables:

• To capture a value which can be associated with

Page Views, Visits, Visitors or Instances.

• To find the ‘most popular’ of a specific value.

• To see how users are pathing through your site.

https://marketing.adobe.com/resources/help/en_US/reference/traffic_var.html

Examples of traffic variables: Page Name, Site

Sections, Browsers.

Primarily used to report on conversion events and persist for a period of time that is customized by you. Expiration options include event expiration, visit expiration, or X-day expiration and should be driven by the type of analysis that will be performed on that variable.

https://marketing.adobe.com/resources/help/en_US/reference/conversion_var_admin.html

Key differences between conversion variables & traffic variables:

• Custom Traffic Variables tie to traffic metrics, not conversion. They are often used for pathing analysis.

• Custom Conversion Variables can be tied to traffic and conversion, and are often used for conversion analysis.

Examples of conversion variables: Internal Search

Terms, Internal Promotions, External Campaigns

(s.campaign).

Measure key actions that we want to our visitors to take on our site.

https://marketing.adobe.com/resources/help/en_US/reference/success_event.html

There are 3 types of events: Counter, Numeric, and Currency. Events are most useful when added to conversion variable (eVar) reports. The eVar provides the qualitative information about what happened and the Event gives quantitative information about what happened.

Key differences between conversion variables & custom events:

• Conversion variables tell us who, what, or which affected conversion.

• Custom events measure how many conversions took place.

Examples of conversion events: Orders,

Application Starts, Leads, Revenue.

Getting Started with Reports and Analytics

Report

Site Metrics

Site Content

Mobile

Mobile App

Path Reports

Products

Visitor Retention

Visitor Profile

Marketing Channels

Description Documentation Link

Display quantitative information about your website, such as unique visitors, orders, revenue, etc. Each metric can be placed in other item-based reports.

https://marketing.adobe.com/resources/help/en_US/reference/reports_site_metrics.html

Displays information about which pages and areas of your site are most active and which servers are getting the most use.

https://marketing.adobe.com/resources/help/en_US/reference/reports_site_content.html

Displays information about websites accessed from a mobile device or tablet.

https://marketing.adobe.com/resources/help/en_US/reference/reports_mobile.html

Displays basic usage information related to your mobile apps. These reports are available once our SDK is implemented & reporting is turned on.

Adobe Mobile Services:

https://marketing.adobe.com/resources/help/en_US/mobile/

Additionally, Adobe Mobile Services has created a separate mobile app interface that provides more comprehensive app data, enabling you to understand and improve user engagement with your apps.

Access the interface at:

https://mobilemarketing.adobe.com

Displays information about the order in which pages of your website are accessed.

Identifies how individual products and groups of products (categories) contribute to your various conversion metrics, such as Revenue or

Checkouts.

https://marketing.adobe.com/resources/help/en_US/reference/reports_paths.html

https://marketing.adobe.com/resources/help/en_US/reference/reports_products.html

Displays information about your customer loyalty, such as how many & how often visitors return to your site.

https://marketing.adobe.com/resources/help/en_US/reference/reports_visitor_retention.html

Reports that help you see purchasing patterns of customers from various profile categories, including countries, states, ZIP/postal codes and domains.

https://marketing.adobe.com/resources/help/en_US/reference/reports_visitor_profile.html

Reports that help you learn which external channels drive users to your site and which are most effective at driving conversion. First & Last touch attribution views are provided.

https://marketing.adobe.com/resources/help/en_US/mchannel/index.html

This is the preferred external traffic source report in Adobe Analytics (rather than Campaigns or

Traffic Sources) because it is the most comprehensive look at both paid and organic channels.

Getting Started with Reports and Analytics 20

Report Description

Custom Reports, Report

Link, Bookmarks &

Dashboards

Methods to save and/or share your work with other in the Analytics interface.

Documentation Link

Custom Reports:

https://marketing.adobe.com/resources/help/en_US/reference/reports_custom.html

Report Link:

https://marketing.adobe.com/resources/help/en_US/sc/user/t_reports_share_link.html

Bookmarks

https://marketing.adobe.com/resources/help/en_US/sc/user/bookmarks.html

Dashboards

https://marketing.adobe.com/resources/help/en_US/sc/user/dashboard.html

Key Metrics

Metric Name

Unique

Visitors

Visits

Definition

Full Metric List Definition of all metrics in Adobe Analytics.

Documentation Link

https://marketing.adobe.com/resources/help/en_US/reference/metrics.html

The number of unduplicated visitors to the website over the course of a specified time period.

https://marketing.adobe.com/resources/help/en_US/reference/metrics_unique_visitors.html

Page Views

A sequence of page views in a sitting. The visit begins when a person first views a page on the site and ends after 30 minutes of inactivity.

https://marketing.adobe.com/resources/help/en_US/reference/metrics_visit.html

A page view occurs when a visitor views a page on your web site.

https://marketing.adobe.com/resources/help/en_US/reference/metrics_page_view.html

Instances

Calculated

Metrics

The number of times a variable was defined. Each time

Adobe Analytics sees a value within a variable, instances are incremented by one in that respective report.

Custom metrics that you can create from existing metrics.

For example, if you have the revenue and the number of visits, you can create a custom metric for average revenue per visit or revenue divided by visits (revenue/visits).

https://marketing.adobe.com/resources/help/en_US/reference/metrics_instance.html

https://marketing.adobe.com/resources/help/en_US/analytics/calcmetrics/

Import Options

Option

Classification Importer

Rule Builder

Data Sources

Description Documentation Link

Import metadata against captured dimensions via browser or FTP upload.

Manual method compared to Rule Builder.

https://marketing.adobe.com/resources/help/en_US/reference/c_working_with_saint.html

Automatically create metadata classifications of dimensions based on user-defined rules.

https://marketing.adobe.com/resources/help/en_US/reference/classification_rule_builder.html

Import offline metrics into Analytics against dimensions or simply by day.

https://marketing.adobe.com/resources/help/en_US/sc/datasources/datasrc_home.html

Getting Started with Reports and Analytics

Option

Data Connectors

Description

See

Products

Documentation Link

Export Options

Options

Interface report downloads

Description

Simplest way to export data from

Analytics.

https://microsite.omniture.com/t2/help/en_US/survey/index.html#Downloading_a_Report_Using_

Basic_Options

Data Warehouse

Report Builder

Analytics API

Clickstream data feeds

Scheduling data

See

Products

See

Products

Create your own customized queries of Analytics data.

https://marketing.adobe.com/developer/documentation

Most granular way to get data out of

Analytics. Setup a hit-level feed out of

Analytics.

https://marketing.adobe.com/resources/help/en_US/sc/clickstream/datafeeds_reference.html

Most Adobe Analytics export options have features that allow you to schedule data & reporting delivery to email or FTP sites.

Data Collection and Validation

Method/Resource Description Documentation Link

Developer Resources

App SDKs

Documentation that outlines the libraries available to collect Analytics data across all available platforms (web, mobile app, video, flash, etc)

Customized package that includes a pre-populated version of the configuration file for Apps.

https://marketing.adobe.com/resources/help/en_US/reference/developer.html

Implementation Guide

App Measurement (s_code)

A description of data collection variables and details on implementing data collection code in

JavaScript.

https://marketing.adobe.com/resources/help/en_US/sc/implement/index.html

Global variable management

https://marketing.adobe.com/resources/help/en_US/sc/implement/appmeasure_mjs.html

iOS:

https://marketing.adobe.com/resources/help/en_US/mobile/ios/?f=requirements

Android:

https://marketing.adobe.com/resources/help/en_US/mobile/android/requirements.html

Dynamic Tag Management

(DTM)

See

Products

VISTA A server-side approach to populating report variables. VISTA uses visitor segmentation rules to create real-time segmentation of all online data. These rules enable you to alter or

https://marketing.adobe.com/resources/help/en_US/reference/VISTA.html

Getting Started with Reports and Analytics

Method/Resource

Processing Rules

Debugger Options

Description

segment data in nearly any way that you choose, without the need for implementing complex logic on your site.

Documentation Link

A way to simplify data collection and manage content as it is sent to reporting through the

Admin Tools section. Processing rules help simplify interaction with IT groups and Web developers by providing an interface to set, modify, and copy variables.

https://marketing.adobe.com/resources/help/en_US/reference/processing_rules.html

There are several debuggers & packet sniffers available to help validate your implementation.

Our preferred debugger is Charles. Others include Adobe Debugger, HTTPFox, Firebug,

Omnibug, Fiddler, and HTTPWatch.

Adobe Debugger:

https://marketing.adobe.com/resources/help/en_US/sc/implement/debugger.html

Charles:

http://www.charlesproxy.com/

Browser and System Requirements

Browser and system requirements to log in to the Reports & Analytics interface.

• Browsers: Microsoft Internet Explorer 9 or later; latest versions of Firefox, Chrome, or Safari.

Note: In January 2016, Adobe ended support for Internet Explorer 9 and 10. You can continue to use earlier browser versions, but Adobe will not be testing against earlier versions, and will not fix any issues with them.

Your browser experience may degrade over time, and you run a security risk by using such a browser. Adobe strongly recommends that you upgrade to a supported version.

• Cookies and JavaScript must be enabled.

• 1024 x 768 monitor resolution with 16-bit color depth (or higher).

Logging In to Reports and Analytics

Learn how to log in using a standard login or through single sign-on.

Before accessing the interface, work with your Account Manager or Customer Care to set up your company's account.

Logging In Using a Standard Login

Steps that describe how to log in.

After logging in for the first time, change your password. For more information, see

Edit a user's account settings

1. On a computer with access to the Internet, start a browser.

2. Go to https://my.omniture.com/login/

3. On the Sign In page, complete the following information, then click Sign In.

Company: Specify the company ID.

Username: Specify your account ID.

Getting Started with Reports and Analytics

Password: Specify your account password.

Remember Me: Remembers your login settings for future log in attempts. This option makes it possible for anyone with access to your computer to access using your account.

4. Select the version of the service to which you want to log in.

The Marketing Cloud automatically logs you out after 30 minutes of inactivity.

Logging In Using Single Sign-On

Steps that describe how to log in using single sign-on.

1. On a computer with access to the Internet, start a browser.

2. Go to https://my.omniture.com/login/

3. On the Sign In page, click Single Sign-On.

4. Complete the following information, then click Sign In.

Company: Specify the company ID.

Username: Specify your account ID.

Password: Specify your account password.

5. From the Marketing Cloud home page, click Reports & Analytics .

The Marketing Cloud automatically logs you out after 30 minutes of inactivity.

Run a report

Steps that describe how to generate a report.

1. Log in to Reports & Analytics.

The Reports menu displays, or a

dashboard

displays, if you have set one up.

2. Click Site Content > Pages (for example).

Getting Started with Reports and Analytics

See

Report Features

for information about interface features of a report.

Edit a user's account settings

Information about editing user accounts, resetting user passwords, and editing contact information.

You can view and edit contact information, specify a password, view web services information, and exclude this computer from data collection.

Click the Account icon at the top right, then click the Account Settings (wheel) icon next to your login name.

All users have access to the Account Information page. The following information is available to view or edit:

Type of Information Definition

Contact Specify the following personal information for your account:

• First Name (Required)

• Last Name (Required)

• Title

• Email Address (Required)

• Phone Number

Getting Started with Reports and Analytics

Type of Information

Web Service

Definition

Displays the web services username and shared secret associated with this account. Use these credentials when accessing Marketing Cloud through the web services APIs. For more information, see the

Developer Connection

Note: This information is displayed only if the account is authorized as a web services user.

Exclude this Computer Applies a cookie to the current computer to exclude it from data collection. This is useful if you do not want your on-line activities to affect Page View and Visitor counts in your domain.

Note: To use this feature, your browser must have cookies enabled. If you delete cookies on your computer, you must reset the exclusion cookie.

Change the interface language

Steps that describe how to change the interface language. You can view the Reports and Analytics interface in the language of your choice.

1. Log in.

2. Click the View In menu, then click a language:

• English

• French

• Traditional Chinese

• Simplified Chinese

• German

• Japanese

• Korean

• Spanish

• Portuguese

The most up-to-date documentation is typically the English version. You can access the documentation and the

Home Page from the Adobe Marketing Cloud. (Help > Help Home.)

Overview of the Reporting Interface 26

Overview of the Reporting Interface

An overview of the Reports & Analytics landing page and a standard report.

Reporting provides insights into your traditional web-based channels as well as evolving channels like mobile, video, and social networking. Some examples of marketing reports include:

• How many people visit your site

• How many of those visitors are unique visitors (counted only once)

• How they came to the site (such as whether they followed a link or came there directly)

• What keywords visitors used to search site content

• How long visitors stayed on a given page or on the entire site

• What links visitors clicked, and when they left the site

• Which marketing channels are most effective at generating revenue or conversion events

• How much time they spent watching a video

• Which browsers and devices they used to visit your site

About Data Collection

Learn about how data is collected for Adobe Analytics.

Every page Adobe tracks has a small snippet of Adobe-authorized JavaScript code.Your account manager provides this code.

At a high level, the data collection process flows as follows:

1. A visitor visits a web page that contains the data collection code.

2. As the page loads, data collection code sends an image request (called a web beacon) to Adobe data collection servers. The image request contains the data you want to collect about the visitor's interaction with your website.

3. Adobe stores the data in report suites. You can log in to access report suite data and generate reports related to visitor activity on your website.

Data collection is very quick and does not noticeably affect page load times. Collected data includes page views that result from clicking the browser Reload or Back buttons. The JavaScript code runs even when the page is retrieved from cache.

See

Data Collection in Marketing Reports

Analytics Reference Help

Reports Menu

An overview of the Reports menu in Reports & Analytics.

The Reports Menu provides:

• Access to the complete set of reports

Overview of the Reporting Interface

• Ability to set favorite reports for quick access

• Frequently viewed reports

• Enhanced search

My Favorites, Frequently Viewed, and Report History are all report-suite specific. If you change report suites, all three lists will change.

Reports are navigated using a hierarchical column view. Click View All Reports, or press the Forward Slash key

(/), and then press the Down Arrow key (?) to quickly display and navigate the menu using the Arrow keys. Press the Escape key to close the menu without changing the current report, or press Enter to load the selected report.

Overview of the Reporting Interface 28

For details on individual reports, see

Report Descriptions

Search for Reports

The Reports menu provides an enhanced search experience. Click View All Reports , or press the Forward Slash key (/) , and then begin typing to quickly find a report. The report search has been extended to include everything in the Analytics left navigation (Admin, Components, etc).

Overview of the Reporting Interface 29

Press the Tab key or the Down Arrow key (?) to navigate through the list of reports. Press the Escape key to close the search without changing the current report, or press Enter to load the selected report.

Note: You can also search the report list by prop, eVar, and event number. In the search bar, enter the prop, eVar, or event number.

Navigation Overview

Menu Item

Marketing Cloud

Description

Clicking this icon expands the Marketing Cloud menu to allow you to access other Marketing

Could solutions.

Solutions Menu

Toggle Reports Menu Clicking this button expands or collapses the Reports menu so you can to view a report using the entire width of the browser window.

Segments

Brings up the segment rail that lets you add or manage segments. You can also access the

Segment Builder

and

Segment Manager

interfaces from the segment rail.

Brings up the metrics rail that lets you add or manage metrics and calculated metrics.

Metrics

View All Reports

All of your report-suite-specific reports, dashboards, bookmarks, calculated metrics, and targets are contained in the View All Reports sections. Click here at any time to navigate through everything that is available to you.

Search Bar within

View All Reports

My Favorites

Frequently Viewed

Report History

Download

Lets you search for the resource you need. It uses so-called "fuzzy" search, so you don't need to enter the exact wording you are looking for. The search results are displayed in a straight list that you can navigate using up, down, and side arrows. Pressing Enter on a search result takes you directly to that report.

You can easily retrieve the reports you marked as Favorited from this area. On a per-user and per-report-suite basis, it shows ten Favorites and a More... link if you have more than ten favorites.

Note that you can rename reports but not dashboards in My Favorites.

Favorites are similar to bookmarks, but they are not stored in a folder or managed through the

Bookmark Manager

like bookmarks are.

Adobe Analytics keeps track of the ten reports you have run most often during the last 90 days and shows them here, sorted by how frequently you run them. If you have not been in this report suite for more than 90 days, it populates the list with a general list of ten popular reports.

Here, you find the most recent ten reports or dashboards that you have accessed in the last 90 days. You can easily find your way back to a previous step in your analysis or reporting.

Lets you download the report in PDF, CSV, Excel, and Word formats. (

Advanced Download

Options

Overview of the Reporting Interface 30

Menu Item

Send

Bookmark...

Dashboard...

Description

Lets you email the report immediately or schedule the email on a one-time or recurring basis. Format options include PDF, CSV, Excel, HTML, Word, or Mobile (text only).

(

Advanced Delivery Options

Lets you

bookmark

the report.

Lets you add the report to a

dashboard

More...

Lets you perform all or some of the following actions: print it, extract data from it, add an alert to it, create a custom report, copy a graph, link to this report, and open a new window.

Report Suite Selector Lets you select

base report suites

virtual report suites

Brings up the

calendar

so you can determine the reporting period.

Calendar

Customizing the All Reports Menu

Administrators can change the reports contained within the Reports menu. See

Menu Customizing

in Admin Help.

Report Features

An introduction to the features of a report, including the toolbar, calendar, and detail table.

This example shows a Pages Report. The configuration options may vary, depending on the report that you run.

For example, rather than selecting Trended or Ranked in a Site Content report, you might specify the granularity and page name for a Site Metrics report.

•

Example Pages Report

•

Report Toolbar

•

Report Header & Settings

•

Calendar

•

Graph Type

•

Graph Display

•

Metrics

•

Detail Table

Example Pages Report

An example of a Pages Report (Reports > Site Content > Pages Reports > Pages).

Overview of the Reporting Interface

Report Toolbar

Share your report data with the decision makers who can change your site or marketing strategies based on the data. For more information, see a description of the

Reports Menu

Also refer to

Customizing Reports

Report Header & Settings

Displays report settings and lets you configure the report type, select metrics, and more. The available options in this group changes depending on the report you run.

See

Customizing Reports

for more information.

Overview of the Reporting Interface 32

Calendar

Specify the date by clicking the calendar button and selecting a date range. You can also select two time ranges to compare performance.

See

Select a date or date range

and

Compare dates

Graph Type

Select the type of graph or chart you want to see.

See

Change report graphs

Graph Display

Depending on the type of graph that you have selected, you typically see the top several items from the details list.

If your graph is a trended graph showing different time periods, then all of the time periods display

Overview of the Reporting Interface 33

See

Customizing Reports

Metrics

Add metrics to your report. Administrators can specify default metrics.

See

Metrics

Detail Table

The details are the bulk of the report data. In this case, you have pages listed, and they are being measured by

Page Views, which is how many times they were loaded during the period.

In the detail table, you can filter data, create breakdowns, add metrics, and more.

See

Customizing Reports

Common Terms

An introduction to commonly used web analytics terms used in marketing reports.

Term Definition

Report Suite A report suite defines the complete, independent reporting on a chosen website, set of websites, or subset of website pages. Usually, a report suite is one

Overview of the Reporting Interface

Term

Metric

Dimension

Report

Page View

Visit

Unique Visitor

Definition

website, but it can be a global segment where you have combined several sites' numbers to get totals. Also, a report suite can be smaller than a website, if want to run reports for a portion of your site.

For example, if logged-in users and non-logged-in users use your site differently, and you have different people looking at the reports for each group, you can categorize report suites based on pages that require authentication and pages that do not.

When you log in, you select one report suite to use (except when you use roll-ups that combine report suites).

Quantitative information about activity on your website, such as Views,

Click-throughs, Reloads, Average Time Spent, Date, Units, and so on.

For more information, see

Metrics

Descriptions or characteristics of metric data that can be viewed and compared, such as gender, month, age, loyalty, monitor resolution, and so on.

The basis of marketing report functionality. You can run online reports on all data collected.

For more information, see and

Report Types

A single web page that loads in a visitor's browser. A page view is one execution of the JavaScript for that page. The system accurately counts how many times a page is loaded, even if the visitor refreshes the page frequently or uses the

Back and Reload browser buttons. A page view counts the entire page, not individual elements or hits.

A sequence of page views in a sitting. The visit ends only after 30 minutes of inactivity or after 12 hours of continuous activity. (This time measurement is the web analytics industry standard.) Visits are tracked by cookies. A visit begins when a viewer accesses a page. A visit is sometimes referred to as a session, but it is not a browser session. Going to a different site, closing the browser, or even rebooting the computer does not end a visit.

If the inactivity time-out occurs while a visitor is reading a page, the visit closes and is processed. A new visit starts when the visitor clicks through to another page.

If the date changes during a visit, such as when visiting a site at midnight, the visit is attributed to the day on which the visit began.

Unique Visitor reports denote the number of different people who visit your site during a chosen time. There are six different Unique Visitors reports:

Overview of the Reporting Interface 35

Term

Conversion (Success) Events

Channel

Definition

• Hourly

• Daily

• Weekly

• Monthly

• Quarterly

• Yearly

While one person might visit your site multiple times and views multiple pages during a specified period, the Unique Visitors report records that person as one unique visitor.

Visitor De-Duplication: Data collection de-duplicates visitors based on the report title, independent of the calendar selection. For example, a visitor that visits four separate days in a reporting week is counted as one in the Weekly

Unique Visitor Report. In a Daily Unique Visitors Report spanning that week, the same visitor is counted four times.

Conversion events are the activities on your site that you want people to do

(key performance indicators). For an e-commerce site, conversion events might be a detailed product view, a checkout, or a purchase. For a lead generation site, the event might be a form completion. Conversion events are counted on the site and have their own reports that show how many of them happened.

These events also become metrics to put in other reports and can show why the conversion events happened, or what contributed to their happening.

The exception to the rule of one event becoming one metric is the Purchase event, which spawns three metrics: Revenue, Orders and Units.

More conversion metrics exist that are not defined here, but conversion metrics form the foundation of your Web analytics, upon which other metrics and reports are built.

Defined sections or categories of your site. Web sites that have two main categories, such as weather and news, have two channels. You can group statistics for all page views that occur within any channel in your site.

See

Metrics

and

Report Descriptions

for more information.

Adobe Analytics for iOS

An introduction to the iPad application.

You can use Analytics for iOS any time or anywhere to view, present, or e-mail real-time trend data.

Overview of the Reporting Interface 36

You can view trend data by day, week, or month, or up to 90 days. The clear, simple-to-use interface lets you quickly access and present trend data reports of up to three metrics.

Download Adobe Analytics for iOS from the App Store. If your iPad requires a newer version of the iOS, you can use iTunes to download the update. Always use the latest version of iTunes for best results.

Report Types

Information about the basic report types, including Traffic, Conversion, and Paths.

Report Type

Traffic

Description

Traffic reports give you in-depth insight into how visitors interact with your website, and your customized traffic statistics.

See

Traffic Reports

Conversion

Displays information about success indicators that you define. When you initially acquire licenses, you have an option to define metrics that indicate or give additional insight into successful sales or content deliveries. Reports here show numbers for these metrics. Examples include payment types, shipping costs, and online coupons used.

See

Conversion Reports

Paths

Paths reports, such as Fallout and PathFinder, let you track and record entire browsing paths of visitors and customers. You can view your site traffic as it flows from one page or item to the next, discover new patterns and popular paths, or search out the specific paths that your visitors take.

See

Paths Reports

See

Report Features

for information about interface features.

See

Report Descriptions

in Analytics Reference Help for descriptions.

Run a ranked report

In a ranked report, the table shows the rankings of the report pages in relation to the metric, according to number or percentage. Ranked reports can display multiple metrics in a report.

1. Generate a report, such as a Pages Report (Reports > Site Content > Pages).

2. In the report header, click Ranked.

3. To rank the report, click a column heading in the table.

Ranked reports can have up to 200 items listed in the table (such as products, categories, web pages, and so on) and ten metrics (revenue, orders, views, and so on).

Run a trended report

Trended reports display metrics over time. You use this report type when you want to see how a segment performs from one time period to the next.

Most Conversion and Traffic reports have a Trended view available. Using the Calendar, you can show improvement for any time period breakdowns, including days of a month, weeks of a year, weeks of a quarter, months of a year,

Report Types and so on. Trended reports show trends for a single metric (revenue, orders, views, and so on) for up to five items

(such as products, categories, web pages, and so on).

To run a trended report

1. Run a conversion or traffic report, such as Reports > Site Content > Pages.

2. Under Report Type, click Trended.

Run a Conversion Funnel report

Conversion Funnel reports display the percentage of visitors who progressed through a set of events in order to perform a desired action. For example, you can see how many visitors progressed from visiting your web page, through adding items to a cart, and then to purchasing an item. This report also shows the number who fell out along the way.

To run this report, select a report, such as a Pages report (Reports > Campaigns > Tracking Code > Campaign

Conversion Funnel).

See

Conversion Reports

for a description.

Run a Fallout report

The Fallout Report shows the number of visitors who visited a pre-specified sequence of pages. It also shows conversion and fallout rates between each step.

Check out the new

Fallout Analysis

panel in Analysis Workspace!

1. In Adobe Analytics, click Reports > Paths > Pages > Fallout.

2. On the Fallout Report page, click Launch the Fallout Report Builder.

Report Types

3. On the Define Checkpoints page, specify the checkpoints that you want to use for the report.

4. Click Run Report.

Run a Page Flow report

Page Flow reports show the order in which your visitors access pages and navigate through your site. This report helps answer

Check out the new

Flow visualization

in Analysis Workspace!

Run a

Paths

report.

Report Types

For example, click Reports > Paths > Pages > Next Page Flow.

You read this report from left to right, beginning with the selected page. The pages that were viewed after the selected page are illustrated as a branch extending to the right.

The percentage that each subsequent page was viewed is displayed beside the name of the page. The width of the line connected to each next-page depicts this relative percentage.

Path Views: Indicates the number of times a page was viewed, when constrained to the displayed paths.

For example, the Privacy Policy page could have 10,000 total page views, but only 500 of those page views occurred immediately following the Home Page. Thus, the term path view is used.

The relative percentage is depicted by the relative width of the line. By default, this report displays five 2nd-level branches and five 3rd-level branches. You can expand the number of branches to view up to ten 2nd-level branches and five 3rd-level branches. Doing so increases the height of the report and most likely requires scrolling to view the entire graph.

Report Types 41

Run a Funnel report

You can select success events and add them to a Purchase Conversion Funnel report or a Product Conversion

Funnel report.

Click Reports > Products >

Products Conversion Funnel

Run a marketing channel report

Marketing Channel reporting provides an overview report of the first and last-touch channel allocation, with standard reporting metrics like revenue, orders, and cost. These reports enable you to analyze how much revenue each channel generates.

See the

Marketing Channel

help system for more information.

Run an Anomaly Detection report

Describes how to interpret the Summary and Individual Metric charts in Anomaly Detection.

Check out the new

Anomaly Detection and Contribution Analysis

features in Analysis Workspace!

Reports > Site Metrics > Anomaly Detection.

Note: You can also run Anomaly Detection from within Analysis Workspace projects.

More...

For information on setting up Anomaly Detection, refer to the

Reference Guide

Anomaly Detection shows two types of charts: A summary chart and individual metrics charts. Individual metric charts are only shown if at least one anomaly has been detected for that metric.

Type of chart What is does

Summary chart • Each box represents one anomaly, tracked per day, that corresponds to a metric below.

Report Types

Type of chart

Individual metric chart

What is does

• Green indicates anomalies above the trend line, blue below the trend line.

• Indicates the strength of the anomaly: The greater the anomaly, the darker the color of the data point and the farther away from the trend line.

• Clicking on individual anomalies brings that anomaly's individual metric chart (underneath the summary chart) to the top.

• The deviation percentage values (left of chart) are calculated as follows:

• If the upper bounds and the expected value are the same, the deviation % is 100%

• Otherwise the deviation % is

((actual value – upper bound value) / (upper bound value

– expected value)) * 100

• If the lower bounds and the expected value are the same, the deviation % is –100%

• Otherwise the deviation % is

((lower bound value – actual value) / (expected value – lower bound value)) * -100

• Clicking Show Segments brings up the segment rail that lets you apply segments to an anomaly detection report.

More

on segmentation.

• Clicking Edit Metrics lets you select and unselect metrics for which you want to detect anomalies.

• Displays anomalous data points for individual trended

Report Types

Type of chart

What is does

metrics (including calculated metrics) as dots.

• Shows the most recent anomaly on top, and secondarily ranks by number of anomalies.

• Displays a solid line to indicate actual data currently collected.

This is compared to the forecast and margin of error to derive whether data points are anomalous.

• Displays a dotted line that represents a forecast based on historical data (i.e., the training period).

• Displays upper and lower 95% confidence intervals/bounds in a gray shade.

• Lets you collapse and expand individual reports by clicking the double up or down arrows next to the metric name.

• Changes the order in which the metric charts appear by reacting to drill-downs in the overview report (see above)

• Lets you filter charts by using search terms, such as "page" for all page-related metrics.

• Lets you display all metrics you defined or only those with anomalies.

Setting up Anomaly Detection

Steps to select report suites, metrics, and training/view periods for anomaly detection.

You set up Anomaly Detection independently for each report suite.

1. Navigate to Analytics > Reports > Site Metrics > Anomaly Detection.

2. Select the report suite for which you want to track daily anomaly detection. To display a list of report suites, click the Report Suite selector drop-down menu.

3. To select the metrics and/or define filtered metrics, click Edit Metrics at the top right of the screen:

Report Types 44

You can pick metrics from the list (including calculated metrics) of all metrics or from a list of tracked metrics.

You can also filter on specific terms to narrow down the list.

4. Once the report has been generated, define the Training Period and the View Period for anomaly detection.

(Think of the training period as the "learning period" for the algorithm.)

Keep in mind that:

• The training period ends right before the view period starts.

• The default for both is 30 days, and you can extend them to 60 or 90 days.

• Extending the training period puts your data in a larger context and may reduce the size of an anomaly.

The Anomaly Detection metrics report refreshes every time you change a parameter.

5. (Optional) Apply segments to the report by clicking Show Segments and selecting one or more existing segments or creating a new segment and applying it.

See the

Analytics Segmentation Guide

for more information on creating and managing segments.

6. (Optional) Favorite or bookmark the report.

7. (Optional) Change the end date of the View Period. The default is yesterday.

8. You can now start interpreting the report.

Run an Anomaly Detection report

Run a Real-Time report

Describes how to view and interpret real-time reports.

Reports > Site Metrics > Real-Time.

Real-Time reporting offers two main reports - an overview report and a detail report. They each consist of a number of reportlets.

For information on configuring real-time reports, see the

Analytics Reference Guide

1. Take a look at the Overview report and its components:

Report Types 45

UI Component

Select Report Suite

Switch among reports

Lets you switch among the reports you have set up (maximum of 3.)

Select time range

Configure reports

Lets you choose the overall time range to be used by all reportlets in the report.

This gear icon link is visible only if you have Admin rights. Clicking it takes you to the

Report Suite Manager under Admin Tools > Report Suites > Edit Settings >

Real-Time.

Full-screen view

Site Traffic Reportlet

Description

Shows the report suite that this real-time report covers. To change the report suite, see

Real-Time Reports Configuration

The full-screen view icon is visible only if your monitor has a specific aspect ratio (either

16:9 or 16:10) AND if your browser supports it. Note that you cannot interact with the screen while it is in full-screen mode (press Esc to exit). Full-screen mode does not time out.

The blue trend line data shows the traffic total for the overall site. The X axis uses literal labels (15 minutes ago, 10 minutes ago) except for the current value, which is shown as a real-time expression.

Report Types 46

UI Component

Site Total Reportlet

Primary Reportlet

Search Dialog

Sort by... Most

Popular/Gainers/

Losers

Description

Presents a count of the Site Total for the real-time report's selected metric for the last

N minutes. "N" is configurable through the Time Range selector.

The arrow color and direction are based on the following algorithm:

• Significant Gain (Up arrow): > 100%

• Gain (Up Right arrow): between 5 % and 100%

• Flat (Right arrow): between 5% and -5%

• Loss (Down Right arrow): between -5% and -100%

• Significant Loss (Down arrow): < -100%

If the site total is reported in "instances", these instances reflect the dimension in the primary reportlet. If an instance-specific name exists (such as "Page Views",) the site total reports that name.

Report for the Real-Time report's primary dimension and for its metric. Presents a trend line for that element for the selected time range. The metric total represents the sum for the full trend line. The arrow indicates if the item is strongly gaining, gaining, flat, losing or strongly losing.

The search impacts all reportlets. Search persists as you view the report.

You can toggle to sort by Most Popular (default), Gainers (dimensions showing the most growth), and Losers (dimensions that are on a downward trajectory.)

Here is the formula that is used to determine gainers or losers: Real-Time looks at the earliest sample and the next-to-latest sample and does a simple “% change” calculation.

So if “Last 15 minutes" is selected, and n represents the current minute, n-1 is compared to n-15. Real-Time does not currently do any weighting. The current minute is ignored because it is not complete and would likely produce a false % change.

This formula is consistent across all metrics used in the real-time report.

Secondary 1 Reportlet

Presents Real-Time Reports for the second provisioned report's dimension and for the metric.

The secondary 1 reportlet shows the top 4 categories; the 5th one is an aggregation of all remaining values. For each category, the total raw view of that category is provided. In addition, the total for all categories is shown in the center.

Hovering on a section highlights the associated category, and displays the category trend line below the donut.

Hovering on a line item highlights the line item plus the associated section and displays the category trend line below the donut.

Secondary 2 Reportlet

Presents Real-Time Reports for the third provisioned report's dimension and for the metric. Hovering on top of the item label slides the label to the right and reveals a trend line for the hovered item.

2. Click a list item in the Primary Reportlet to launch the Details view for that list item:

Report Types 47

UI Component

Item Trend Reportlet

Item Total Reportlet

Correlated Secondary 1

Reportlet

Correlated Secondary 2

Reportlet

Description

Presents the trend line of the item that was selected in the Overview Report for the last N minutes. N is configurable through the Time Range selector.

Presents a total metric count for the item that was selected in the Overview Report for the last N minutes. N is configurable through the Time Range selector.

This reportlet is very similar to the Secondary 1 Reportlet. The only difference is the data source used to populate this report: in this example, it shows the correlation (or breakdown) between a specific page (the one you selected in the primary reportlet of the Overview report) and the instances viewed.

This reportlet is very similar to the Secondary 2 Reportlet. The only difference is the data source used to populate this report: in this example, it shows the correlation (or breakdown) between a specific page (the one you selected in the primary reportlet of the Overview report) and the language dimension.

Customizing Reports 48

Customizing Reports

After running a report, you can customize the report to view and analyze the data according to your needs. You can filter report data, change how data is presented graphically, change date granularity, and so on.

Create a custom report

Steps that describe how to save a report's current configuration as a new custom report for all users to see.

Only administrators can create a custom report. When you create a custom report, it is added to the main reporting menu next to the report on which it is based.

To create a custom report

1. Run a report and configure it as necessary.

2. Click More > Create Custom Report.

3. Name the report, then click Save.

Ensure that you do not duplicate an existing report name.

Change report graphs

Steps that describe how to customize the graph so that it is most useful for the intended audience.

The type of graphs available depend on the type of report you run. For example, Trend Line graphs are useful for trended reports, but you can also use a Vertical Bar graph with trend lines that clearly illustrate trends over days, weeks, months, and so on. Alternatively, you can choose a Pie chart to illustrate percentages for the pages viewed.

To change a report graph

1. Run a report.

2. Click Configure Graph.

3. Select a graph type.

Trend Line: Trend lines show daily trends for the report metrics and are useful for trending one metric over time per line.

Smooth Line: You use this graph type with the Video Detail Report. It shows the numbers or percentages of views for specific segments of a video. A rise in views for a specific segment of the video indicates that viewers rewound and viewed that section of the video multiple times. If using percentages, the percentage shown in the

Customizing Reports 49 graph is a percentage of all segments viewed, not a percentage of viewers who saw the segment. For example, in the graph the sum of all the report segments is 39. The number of views for the 0 to 10-seconds segment is

10. Therefore, the percentage of views for this segment is approximately 26 percent.

Area: The Area graph is similar to the Trend Line graph but fills in the area below the lines. You must be viewing a trended report to display the Area graph.

Stacked Area: Stacked Area charts are useful when trending a number of products or campaigns over time. For example, if you trend the top five products showing revenue, you can quickly see how much total revenue those products bring in over time.You can refine the view by using a search filter to include or exclude specific products.

Customizing Reports 50

Vertical Bar: The Vertical Bar chart shows relative percentages for the report metrics.

Stacked Vertical Bar: By stacking similar items you can get a quick view of the total influence of an item. For example, in a Campaign Report, you can stack similar success metrics and see which campaign is generating the most total success. Stacking makes it easier to find campaigns that are not the top performers in one metric but are top performers in a combination of metrics.

Horizontal Bar: The Horizontal Bar chart is similar to the Vertical Bar chart, but the columns are horizontal.

Customizing Reports 51

Stacked Horizontal Bar: The Stacked Horizontal Bar chart is similar to the Vertical Bar chart, but the columns are horizontal.

Pie: The Pie chart shows the top metric value percentages in relation to each other, and shows the percentage of the selected metrics in relation to the whole. You can display the Pie chart for ranked reports.

Scatter: The Scatter graph shows a scatter display of the metrics you select in relation to each other. Scatter graphs let you visualize data in two dimensions, so that you can identify which items are outliers.

Customizing Reports 52

Bubble: The Bubble graph shows a bubble display of the metrics you select in relation to each other. The location of the bubbles shows the relationships between the metrics on the horizontal and vertical axis, while the size of the bubble portrays the main report metric. Bubble graphs let you visualize data in two dimensions, so that you can identify which items are outliers.

Select a date or date range

Steps that describe hot to use choose the time periods for your report data.

You can select specific days, weeks, months, or years. You can also run comparison reports.

When you open a dashboard with reportlets that have different date ranges, you can choose a new date range in the calendar. The changes apply to all reportlets in the dashboard.

To select a date range

1. Run a report.

2. Click the calendar icon on the top right.

3. Select a date.

You can:

• View days, months, or year periods (up to three).

Customizing Reports

• Drag your cursor across dates to select a range.

• Enter dates manually.

• Click a month name to select a month.

• Click Select Preset to select a preset date.

•

Compare dates. (See

Compare dates

4. Click Run Report.

Breakdowns

Use breakdowns when you want to know more about how a report item or segment relates to other reports. This is often called “breaking down” a report by another report.

An example is a breakdown of a custom traffic report called Age Group, in which you have gathered site visitors’ ages from a survey. This report allows you to see which age group is responsible for the most traffic on your site.

However, if you have gone to the trouble of capturing something like the age of a visitor, you might want to know about more than just page views. You can generate a breakdown report about which search engine they use, what keywords they use, or where they are located geographically. You are correlating the age group and the search engine.

If you break down a report by Referrer Type, you might see a data point for Inside Your Site. This value indicates a referrer page that is on the Internal URL Filters list. See

Internal URL Filters

in the Admin Reference.

You can break down any Analytics variable (eVar or prop) by any other variable. The Breakdown By menu in the report table matches the standard Analytics reporting menu, keeping selections consistent

Run a breakdown report

Steps that describe how to run a breakdown report.

1. Open report, such as Analytics > Reports > Site Content > Pages.

2. In the report table, click the Breakdown By icon.

If the Breakdown By icon is not visible, the feature is either not available or not enabled.

The Breakdown By menu displays all available breakdown options available for the current report.

Subrelations

Full subrelations are enabled on all conversion reports, so you can break down any eVar by another eVar. The

Breakdown By menu in the report table matches the standard Analytics reporting menu, keeping selections consistent

Customizing Reports

How Subrelations Work

To help illustrate how subrelations work, consider the following example:

1. A user comes to your site via Campaign_A and arrives on the home page.

2. The user searches for 'cats', and is shown the search results. eVar1 keeps track of internal search terms.

3. The user subscribes to a mailing list, which is tracked using event1.

4. A different user comes to your site also via Campaign_A and arrives on your home page.

5. This user searches for 'kittens', and is shown search results (eVar1), and also subscribes to the mailing list

(event1).

If you pulled a Tracking code report, you would see the following:

If you pulled an eVar1 report, you would see the following:

If you subrelated the Campaign report by eVar1, you would get the following:

Customizing Reports

If you subrelated the eVar1 report by Campaigns, you would get the following:

Due to the persistent nature of conversion variables, there are two data columns used to store eVar values; the value that is fired, and the value that persists. If we were to look at a raw data export for this example, it would look like this (simplified for this example):

Our backend works by allowing post_campaign and post_evar1 to persist the values defined in campaign and evar1.

Subrelation reports specifically only look at the hits containing success events (rows highlighted in light yellow).

They then populate the subrelation reports based on the persisted values (in this case post_campaign and post_evar1, cells highlighted in bright yellow).

In essence, subrelations follow these steps to populate your report:

• Isolate the image requests containing the success event(s) you are viewing in the report.

• Return the persisted values from each conversion variable used in the subrelation.

• Organize the values based on the order of subrelation. If a variable does not have a persisted value (such as if an eVar was never defined or expired), it will be bucketed under 'None'.

Customizing Reports

Filtering Report Data

Filters allow you to narrow the report to include or exclude line items that match a filter.

Simple Filter

The simple filter appears on most reports to let you quickly find specific line items. Simple filters do not use any special characters, so

-, ", ', +

and other special characters match the literal value in the report. You can find line items that contain multiple terms using a space.

For example: help search

Matches the following pages: help:Search help:Paid Search Detection help:Configure paid search detection help:Search Keywords Report help:Internal Search Term

Advanced Filters

Advanced filters let you control the scope of your search using a collection of filters. You can select to match all filters, or any filters.

Customizing Reports 57

Contains

Matches if the term is found anywhere in the line item. This operates the same as the simple filter.

Note: Spaces cannot be used in filters, because spaces are delimiters in searches

Does not contain

Matches if the term is not found anywhere in the line item.You can filter "unspecified", "none", "keyword unavailable" and other

special values

from reports using does not contain.

Does not contain none

For a more exact filter, you can use an Advanced (Special Characters) filter:

Advanced (Special

Character)

Advanced (Special

Character)

-^none$

-"keyword unavailable"

For example, the following line item is filtered by the "Does not contain" criteria, but is not filtered by the "Advanced

(Special Character)" criteria: help:Rename the None classification key

Contains One Of

Matches if any terms, separated by spaces, are found in the line item. The following filter shows all pages that contain

"mens" or "sale":

Contains One Of mens sale

Matches the following pages:

Womens

Mens

Mens:Desk & Travel

Jewelry & Accessories:Accessories:Hats:Mens

Sale & Values

Equals

Matches if the entire line item, including spaces and other characters, match the specified phrase.

Equals mens:desk & travel

Mens:Desk & Travel

Starts With

Matches if the line item, including spaces and other characters, starts with the specified phrase.

Starts With mens

Customizing Reports

Matches the following pages:

Mens

Mens:Desk & Travel

Mens:Apparel

Mens Perfume Spray

Mens Hemp/Bamboo Flip Flops

Ends With

Matches if the line item, including spaces and other characters, ends with the specified phrase.

Ends With jean

Matches the following pages:

Bell Bottom Jean

Velvet Dream Skinny Leg Jean

Dark Slimmer Jean

Bling Belt High Waist Jean

Ocean Blue Jean

Advanced (Special Character)

Advanced let you perform wildcard and other complex searches.

Description

Advanced (Special

Character)

" "

Match exact phrase.

Wild card, greedy matching. For example, r*p

matches "Registration Signup".

Starts with. Do not include a space between the special character and the search phrase.

Ends with. Do not include a space between the special character and the search phrase.

Not. Do not include a space between the special character and the search phrase.

Note: you must include a space on each side of the pipe character, " | ".

Create report-specific filters

Steps that describe how to create filters for reports.

Customizing Reports 59

Certain reports contain a filter that is specific to that report. For example, a Purchase Conversion Funnel Report lets you filter by web pages. A Geosegmentation Report lets you filter by geographical region. Additional reports have other filters specific to those reports.

When you access these filters, you can see report metrics for the items specified in the list.

To create report-specific filters

1. Generate a report, such as a Purchase Report (Site Metrics > Purchases > Purchase Conversion Funnel).

2. In the report header, click the Filter link.

3. On the Filter Selector page, click Apply a Filter, then select a filter type.

4. To search for an item, type a character string in the Search field.

5. Click OK.

Add a correlation filter

Steps that describe how to add a correlation filter.

Certain reports let you add custom correlation filters. For example, if you are viewing the Pages Report for a report suite that has Site Sections correlated with a Women's page, you can create a filter rule that generates a report showing the most popular pages when Site Sections = Women.

You can filter the data shown in a correlation report using any available correlation. The example here shows how you add a search engine correlation filter.

To add a correlation filter

1. Run a report that supports correlations. (See

Run a breakdown report

2. In the report header, click the Correlation Filter link.

3. Under Filter Rule Creator, select a category to correlate with an item.

4. Click OK.

Compare dates

Steps that describe how you can use the calendar to run date comparisons between ranked reports.

You cannot compare dates between trended reports.

Note: If you want to perform a date comparison on key metrics in a dashboard, you can pull the data into

Report Builder using two separate requests. You then use custom formulas in Excel to analyze the difference between the two.

To compare dates between ranked reports in Reports & analytics:

1. Run a report.

2. Click the calendar at the top right.

3. Click Compare Dates.

4. Select the dates you want to use.

5. Click Run Report.

Customizing Reports 60

Display a percent as a graph

Steps that describe how to specify whether to display the percent in a report table as a graph.

This visualization is available also in dashboard reportlets.

1. Run a report that supports percentages, such as a Pages Report.

2. Click Percent Shown As: Graph.

Normalize report data

Steps that describe how to normalize report data.

After you run a report with compared dates, or for A/B comparisons, you can normalize the data to show the percent of change between the reports. The secondary data set is adjusted to compensate for differences in the number of selected days, or for different volumes of traffic.

To normalize report data

1. Run a report that supports date comparisons.

2. Click Compare Dates, then specify your date comparison.

3. Click Run Report.

4. Click Normalize Data: Yes.

Select a page for a report

Steps that describe how to select a specific page from the pages of your website for a report.

1. Generate a report, such as a Page Views Report (Reports > Site Metrics > Page Views).

2. Click the Selected Page link.

3. On Choose Page, select the pages you want to display.

4. Locate the page.

5. Click OK.

Compare report suites

Steps that describe how to display reports from two report suites in the same report.

In addition to the graphical display, the table of the report gives you a percentage comparison. The following reports can be run with comparisons:

• Site Content

• Mobile

• Traffic Sources

• Campaigns

• Products

Customizing Reports

• Visitor Retention

• Visitor Profile

• Custom Conversion

• Custom Traffic

• Target

• Survey

To compare report suites

1. Generate a report that allows you to compare reports.

2. Click the Compare to Site link.

3. Locate the report suite.

4. Click OK.

Specify report granularity

Steps that describe how to view report totals on an hourly, daily, weekly, monthly, quarterly, or yearly basis.

The report's time period determines which granularity options are available. For example, you can select only Hourly if you have a one or two day time frame selected. You can select only Yearly granularity if you have more than one year selected.

To specify report granularity

1. Generate a trended report, such as Site Content > Pages.

2. Click the View by link, then click a granularity.

Run a day-of-week report

Steps that describe how to run reports on a specific day of the week, such as over each Monday in a given date range.

This feature applies only to trended reports filtered with a date range of Week or Day.

1. Run a trended report over a specified date range.

2. Click the Day of Week link, then click a day.

'Try in Workspace' button

Clicking the Try In Workspace button at the top of a report will load the same report in Analysis Workspace.

Most reports in Reports & Analytics now include a "Try in Workspace" button to allow you to reproduce the current view in Analysis Workspace for further customization.

Currently, the button is only available if your username has full rights to Analysis Workspace.

For more information on all the ways you can customize your report, see the

Analysis Workspace

guide.

Analytics Segmentation 62

Analytics Segmentation

Segments are custom subsets of data, or data filtered by rules that you create. Segments are based on hits, visits, and visitors.

For in-depth information on Adobe Analytics Segmentation, please refer to the

Segmentation Guide

Bookmark Manager

Bookmarks give you access to the reports that you use the most. The bookmarks you create are added to the

Marketing Cloud and are available in integrated capabilities like data connectors.

Create a bookmark

This procedure describes how to create a bookmark.

Run a report, then click Bookmark..

Element

Name

Add to

Make Public

Display report upon login

Description

A user friendly name for this bookmark.

Specifies the folder in which you want to place the bookmark.

Makes this bookmark available for users with access to the report suite.

Displays the report when you log in.

Manage bookmarks

After you create report bookmarks, you can manage them in the Bookmark Manager. You can edit, delete, and organize your bookmarks and folders from a central location.

Analytics > Components > Bookmarks.

My Bookmarks

Element Description

Creates a bookmark folder. Select the bookmark before clicking this option. You cannot create subfolders.

Deletes a bookmark folder. Select the bookmark before clicking this option.

Sorts a bookmark folder.

Lets you edit a bookmark.You can rename the bookmark and specify the bookmark folder in which you want the report to display. You can also specify whether you want the bookmark to display at login.

Deletes a bookmark.

Lets you know that this bookmark is scheduled for delivery. Click this option to configure the schedule, using Advanced Delivery Options.

Public Bookmarks

Bookmark Manager 64

Element

Make Public

Copy Me

On Menu

Info/Edit

Make Private

Description

Specifies that the bookmark is public. These bookmarks appear as a shared bookmark in Public

Bookmarks.

Makes a copy of the bookmarks and places it in a default folder in the Bookmarks column.

Places the bookmarked report on the marketing report menu on the landing page.

Edits the bookmark name.

Makes a public bookmark private.

Dashboards and Reportlets 65

Dashboards and Reportlets

A dashboard is a collection of thumbnail reports called reportlets. A dashboard is most useful when it contains related reportlets that give you complete overviews of certain aspects of your site, such as finding methods, visitor profiles, and so on.

You can add most marketing reports to a dashboard, including graphically intense reports like the Fallout Report,

Conversion Funnel Report, and the Pathfinder Report.

You can also set a dashboard as your landing page, share dashboards with other users, and schedule them for delivery. If you do not set a dashboard (or a bookmark) as a landing page, the My Recommended Reports dashboard displays. My Recommended Reports shows the Key Metrics report plus your five most frequently viewed reports.

It is dynamic and based on the actual reports that you view the most.

Be aware that some frequently viewed reports cannot be dashboarded and will not show up. These include:

• Anomaly Detection reports

• Contribution Analysis reports

• Fallout reports

• Pathfinder reports

• Real-time reports

• Other dashboards

Note: The Site Overview dashboard is no longer listed in Reports & Analytics. However, there are still a couple of circumstances where you will see some or all of its reportlets.

• If you have, say, only three frequently viewed reports, Reports & Analytics will take two reports from the Site

Overview dashboard to complete the My Recommended Reports dashboard.

• Brand new report suites will also initially still feature the Site Overview reportlets, until they gets replaced by your frequently viewed reports. Even so, the dashboard will now be called My Recommended Reports.

In addition to the dashboards you create, the following prepackaged dashboards are included for each user:

Dashboard Description

Components > Dashboards > Shared Dashboards >

Local Sites

This customizable dashboard provides you a way to drop reportlets into the template provided.

Components > Dashboards > Shared Dashboards >

Site Operations Dashboard

This dashboard provides you an overview of key metrics related to your website operations. Reports on this dashboard include:

• Exit Pages

• Most Popular Pages

• Most Popular Site Sections

• KPI/Gauge Reportlet

• Text Reportlet

• Company Summary Reportlet

Use the Dashboard Manager to edit and manage dashboards, and enable them for DirectAccess.

See

Dashboard Manager

Dashboards and Reportlets 66

Create a dashboard

Steps that describe how to create a dashboard.

Before adding a report (as a reportlet) to a dashboard, define the dashboard's layout.

1. Go to Analytics > Components > Manage Dashboards.

2. Click Add Dashboard.

3. Type a name for the dashboard.

4. Click 3 x 2 or 2 x 2 to specify how many reportlets you want on the dashboard page.

5. Configure the dashboard page layout:

•

Add Page: Adds a blank page to the dashboard, on which you can drag content to create reportlets.

•

Paper: Lets you specify a paper size, such as landscape, portrait, and A4.

•

Find Content: Lets you search for content in the Add Content and Dashboard Contents menus.

6. Add available content to the dashboard by dragging items to the reportlet canvas.

See

Create a reportlet

and

Add content to a dashboard

7. Click Save.

Saving a dashboard makes it available in the Dashboard menu. The new dashboard is also available in the

Dashboard Manager (Favorites > Dashboards > Manager), where you can edit, organize, share, schedule,

archive dashboards, and more. (See

Dashboard Manager

8. (Optional) To set the dashboard as your landing page, click More Options > Set as Landing Page.

Create a reportlet

Steps that describe how to create a reportlet. Once you create a reportlet, it is available to display in a dashboard.

1. Run a report.

2. Click Dashboard.

3. On the Add Reportlet page, name the report, then select a dashboard from Place in Dashboard.

4. (Optional) Configure the date range.

•

Rolling: Changes the date as time passes, according to the time span (daily, monthly, and so on). For example, if today is January 17, you might set the dates for January 15 - 16. Then if you select Rolling, on January 27 the reportlet displays data for January 25 - 26.

•

Fixed: Prevents the date from moving forward as time passes.

5. (Optional) Override the publishing distribution list.

Publishing List Override: If you enable this option, the report suite referenced in this reportlet is always used when distributed to a publishing list. If you disable this option, the report suite identified in the publishing list replaces the report suite in this reportlet.

6. Click Create New.

The reportlet is added to the Dashboard Contents menu in the dashboard editor.

Dashboards and Reportlets 67

Add content to a dashboard

Steps that describe how to add content from other dashboards and shared dashboards. You can also add content from custom and external sources, such as text and images.

1. Open a dashboard, then click Layout.

2. Click Add Content, then drag items to the dashboard.

The Add Content menu displays reportlet content from other dashboards, legacy dashboards, and shared dashboards.

Note: The current limit to the number of pages in a dashboard is 30.

Content Menu Description

Custom Reportlets Data Content:

• Company Summary: Displays page views for multiple report suites and metrics that you select.

• Metric Gauge: Displays a gauge that tells you where your metrics figures are in relation to the thresholds you specify.

You can select a metric, graph type, color range, and threshold values. If the count of the metric rises above the Greater Than threshold, the gauge indicates this in the reportlet, using the color above the Greater Than field. If the count of the metric is below the Less

Than threshold, the gauge indicates this in the reportlet, using the color above the Less

Than field. The values you specify in these fields is the countable value of the metric, such as number of page views, dollar amounts, cart views, and so on. (Do not use special characters.)

• Report Suite Summary: Displays a selected metric and its total or high and low values for a report suite.

• Usage Summary: Shows data on interface access by people in your organization. This reportlet can show data by username access, report access, or report suite access.

You can create the following User Content reportlets by providing URLs. If an image or other resource URL does not begin with https://

, Internet Explorer users might see a warning about mixed content. You can disable the warning for mixed content in your browser security settings.

User Content:

• External Report: Lets you add an external report in

.xml

and

.csv

formats.

• HTML: Lets you add a custom HTML reportlet. The URL must use

HTTP

HTTPS

Otherwise, you see a

Specified URL could not be retrieved

error. In the document's content, all tags with attributes using the data:

and javascript:

protocols are removed. Scripts, frames, applets, event handlers, flash, and other embedded objects are removed. If resources are specified using non

HTTPS

, IE users are issued a warning about mixed content.

Dashboards and Reportlets 68

Content Menu Description

• Image: Lets you create a dashboard from an image URL. If the URL uses the

HTTP protocol, Internet Explorer issues a mixed content warning. Using a URL with

HTTPS removes the warning. All other protocols issue a

Specified URL could not be retrieved

error.

• RSS: Lets you add an RSS web feed. Must be

HTTP

HTTPS

. Otherwise, you see a

Specified URL could not be retrieved

error.

• Text: Lets you use XHTML code to create your own data. Use

HTTP

HTTPS

for a URL.

Images used in the text reportlet content that have the

HTTP

protocol result in IE users receiving a warning about mixed content. Images included using other protocols do not display in the reportlet.

My Dashboards Lists your upgraded dashboards from which you can move content to the new dashboard.

Legacy Dashboards Lists your shared dashboards from which you can move content to the new dashboard.

Shared Dashboards Lists legacy dashboards from which you can move content to the new dashboard. Legacy dashboards are useful if you want to preserve dashboard formatting from previous versions.

Dashboard

Contents

Displays items you already added to the dashboard.

3. Click Save.

Edit dashboard and reportlet data

You can change data settings at the dashboard or reportlet level. For example, you can change the report suite, locking the report suite, changing dates, applying segments, and so on. You can also personalize a dashboard by inserting your company's confidentiality statement, and include HTML, XML, Web API, and CSV data in customized reportlets.

To edit dashboard and reportlet data

1. Click Components > Dashboards > dashboard name to open a dashboard.

2. Click Layout.

To Do this

Change a dashboard's report suite

Change a reportlet's report suite

Click the menu in the Marketing Cloud header, then select a report suite.

In the reportlet, click the report suite name, then select a report suite from the Report Suite menu. .

Dashboards and Reportlets 69

To Do this

Apply a segment to a dashboard

Apply a segment to a reportlet In the dashboard, click Layout to edit a dashboard.

In the reportlet, click the report suite name, then select a value from the Segment field and click Update.

Lock a report suite (prevents changing the report suite in a reportlet)

In the reportlet, click the report suite name, then enable Lock Report

Suite. Click Update.

Change a reporting date

In the Marketing Cloud header, click Show Segments, then select a segment.

For a dashboard, click the calendar. (All the reportlets in the dashboard reflect the change.)

For a reportlet, click the date link, then configure the calendar.

Name a dashboard

View a dashboard archive

Set the dashboard as a landing page

Download a dashboard

Print a dashboard

Save a dashboard

Open a dashboard, then click More > Rename.

Click More > View Archive.

In a dashboard, click More > Set As Landing Page.

In a dashboard, click More > Download.

In a dashboard, click More > Print.

In a dashboard, click Save As, then specify a name.

Co-brand a dashboard

Steps that describe how to upload an image to display in a dashboard.

1. Analytics > Admin > Company Settings.

2. On the Company Settings page, click Co-Brand the Adobe Marketing Cloud.

3. Click Enable Co-Branding.

4. Browse to upload the image, then click Save.

For best results when viewing the image in a browser, upload a 100px by 30px image. For best results in PDF output, upload a 417px by 125px (300 dpi) image. Oversized images are shrunk to size, while preserving aspect ratio.

Dashboards and Reportlets 70

Use segments with dashboards

Dashboards, like most reports in Adobe Analytics, can utilize segments to retrieve desired data.

Segments can be applied on two levels: to an entire dashboard or on a specific reportlet.

• Reportlet level: Click Layout, then the report suite of the reportlet you want to segment. A modal window appears that lets you add or change what segment(s) the reportlet uses.

• Dashboard level: Click the Segment icon in the left navigation, check the segment(s) you want to use, and click

Apply. The selected segments override and replace any reportlet-level segments.

Dashboard Manager

Use the Dashboard Manager to copy, share, archive, and schedule dashboards for delivery.

Click Analytics > Components > Dashboards.

Dashboard Manager Descriptions

Element

Dashboard Player

Description

SiteCatalyst 14 servers will no longer respond to Dashboard Player data requests. Any dashboards currently being displayed in Dashboard Player can be accessed in the standard

Reports & Analytics interface or recreated as a Real-Time Dashboard. Real-Time dashboards are specifically designed for continual display and include a full-screen mode to allow you to display on TVs or other large screen devices.

User action required: You need to discontinue use of Dashboard Player.

Shared

Shows whether the dashboard is shared.

See

Share a dashboard

Scheduled

Lets you schedule the dashboard for delivery.

See

Schedule a dashboard for delivery

View Archive

Lets you view the dashboard archive.

Push to Users

Lets you share a dashboard.

See

Share a dashboard

Manage

Lets you edit, copy, and delete a dashboard.

Manage shared dashboards

Steps that describe how use the shared dashboard management options.

1. Go to Analytics > Components > Dashboards.

Dashboards and Reportlets 71

2. Under Shared Dashboards, locate the shared dashboard (or legacy dashboard) you want to manage and choose one or more of the following options:

Option Description

View Archive

Lets you view the report archive for the shared dashboard, if an archive exists.

Dashboard Player

SiteCatalyst 14 servers will no longer respond to Dashboard Player data requests. Any dashboards currently being displayed in Dashboard Player can be accessed in the standard

User action required: You need to discontinue use of Dashboard Player.

Copy Me

Adds a copy to your list of dashboards, using the same name as the original. However, you cannot see any updates/changes made by the dashboard's owner. Copying a legacy dashboard opens a blank dashboard, in which you can add legacy content.

Important: If shared users of your dashboard cannot see changes you made in the dashboard, check your Dashboard Manager to see if the users have chosen the

Copy Me option. If they did, they cannot see the updates/changes made by you. To see all the changes/updates, shared users need to select the On Menu option in the

Dashboard Manager.

On Menu

Unshare

Lets you see changes/updates made by the dashboard owner.

Removes the dashboard from your list of shared dashboards.

Migrate a legacy dashboard

Existing legacy dashboards will continue to be run and you can still edit, download, and schedule them; however, you can no longer create new legacy dashboards.You are strongly encouraged to upgrade existing legacy dashboards to the newer dashboard format.

Note: Moving forward, consider using Analysis Workspace projects and their ability to be downloaded and scheduled.

When you copy the legacy dashboard, the system opens the legacy dashboard for edit, where you can add legacy content or new content. When you copy a legacy dashboard, the original is preserved in the list of legacy dashboards.

Note: Adding legacy content to a dashboard creates a dashboard based on the latest dashboard functionality.

However, the legacy reportlet might contain data that is based on the previous data platform.

To migrate a version 14.x legacy dashboard

1. Click Analytics > Components > Manage Dashboards.

2. In the Manage column, under Legacy Dashboards, click Copy to New Dashboard.

The copied dashboard opens in the dashboard layout editor.

See

Edit dashboard and reportlet data

Dashboards and Reportlets 72

Share a dashboard

Steps that describe how an administrator can share (or push) a dashboard to multiple users. When you push dashboards to users, the dashboards become available in user's Shared Dashboards menu.

1. In the Dashboard Manager, locate the dashboard, then enable Shared.

Click Push To Users.

3. On the Push Dashboard page, select the target users or click Check All.

4. Click Save.

If shared users of your dashboard cannot see changes you made in the dashboard, check your Dashboard Manager to see if the users have chosen the Copy Me option. If they did, they cannot see the updates/changes made by you.

To see all the changes/updates, shared users need to select the On Menu option in the Dashboard Manager.

Schedule a dashboard for delivery

In the Dashboard Manager, you can see whether a dashboard is scheduled for delivery, and edit the schedule.

The dashboard delivery options are identical to the report delivery options.

1. Open a dashboard.

2. Click More > Send.

See

Report Schedule and Distribution

for more information.

Archive a dashboard

Steps that describe how to archive any sent dashboard as a PDF file. The system stores the archived file for two years, or until you reach a maximum limit of 4 GB of archived reports, whichever comes first.

1. Open a dashboard.

2. Click More > Send.

3. In the Email Report group, enable Archive.

4. Specify delivery options, then click Send.

You can view archived dashboards in the Dashboard Manager. Alternatively, open a dashboard and click More

> View Archive.

Data Extract

Data extracts let you choose the parameters you will view on both the X- and Y-axes of the report, as well as the item by which the report is filtered.

For example, you could place products along the left side of the report, dates across the top, and a metric as the overall data filter. The Data Extracts are delivered reports, and are only available in CSV format.

Data Extracts can process a maximum number of 50,000 rows in a single request.

Extract data from a report

Steps that describe how to extract data from a report and send it via email.

1. Run a report, then click More > Extract Data.

2. Follow the steps in the Data Extract wizard.

Metrics 74

Metrics

Metrics are the foundation of reports and help you view and understand data relationships and enable side-by-side comparisons of different data sets about your website. Metrics are quantitative information about visitor activity, such as views, click-throughs, reloads, average time spent, units, orders, revenue, and so on.

Metrics and associated data are displayed in the columns of reports. Traffic metrics show data about the volume of visitors. Conversion metrics show data about success events, such as purchases, downloads, or any other action that you want users to take on your website.

Calculated metrics

are created by combining metrics.

For definitions, see

Metrics

in Analytics Reference Help.

Select default report metrics

Steps that describe how to select default metrics at the report level.

1. Run a report.

2. Add the metrics that you would like to save as the default metrics.

3. Click the Add Metrics drop-down list, then select Set as Default.

The selected metrics are saved as the defaults for this report.

The following information applies to default metrics:

• Default metrics apply across all user accounts, but is per report and report suite. For example, all users viewing a specific report in the same report suite display the metrics set using the preceding procedure.

• If you move between reports, the metrics displayed in the most recently viewed report persist. To display default metrics in that new report, click the Add Metrics drop-down list, then click Show Defaults.

• Clicking Clear Defaults removes the default metrics for that report and reverts them to the original default metrics for that report (Page Views for props, and whatever you have set in Admin Tools for eVars).

For definitions, see

Metrics

in Analytics Reference Help.

Targets 75

Targets

Targets let you measure your website performance and track progress against target goals. For example, you might want to increase the number of visitors that come from a geographic region, the revenue per order, or the number of hits that come from a specific referrer.

When you create targets, you select which attribute metrics or eVars you want to measure or you can choose to measure your entire site against your selected metric.

For example, you can measure the number of unique visitors to your website, and use it as a target. In this case, choose the entire website. However, if you want to target the number of unique visitors to your website from Chicago, you can specify that eVar rather than look at your entire site.

Target Field Descriptions

Analytics > Components > Targets.

Descriptions of the fields and options on the Add/Edit Target page.

Element

Target Name

Apply To

Select Item

Description

Provide a target name, which is displayed on the Target Manager page.

Lets you apply the target to the entire site or to a selected attribute or eVar.

Displays the selection form for the selected attribute or eVar, so that you can perform an Advanced search for related items. For example, if you select the eVar Countries, the item list lets you specify which country. If you select the eVar Products, the item list lets you specify which product. Custom insight variables are also listed in the menu. If you have a custom insight variable set up to measure visitor age ranges, then the item list displays the ranges of the ages, such as 18-24, 25-35, and so on.

Metric Lets you apply the target to a metric. This menu displays only those metrics that apply to a given eVar. For example, if you select Products as the eVar, a metric such as Page Exits does not apply to it. The Page Exits metric can apply to a web page eVar.

Period

Lets you define the Date Range and Granularity settings of the target. Depending on your date range specifications, some granularity options do not apply. When typing values for your metrics, type a value for each granularity setting. For example, if your date range is the month of February, and your granularity selection is weekly, type a value for each week of the month of February.

Target reports display for each granularity setting.

Values

Lets you specify target values for the time period and the selected metric. This value are the target numbers that you are attempting to reach. For example, if the target were based on revenue, and you were aiming for $10,000 of revenue for a given month, you would enter 10000 in the value field for the month.

Add a Target

Steps that describe how to add a target.

1. Click Analytics > Components > Targets.

Targets

2. On the Target Manager page, click Add New.

3. Configure the options described in

Target Field Descriptions

4. Click OK.

Edit a Target

1. Click Analytics > Components > Targets.

2. In the Manage column, click the Edit icon.

3. Configure the options described in

Target Field Descriptions

4. Click OK.

Alerts

A new Alerts system, called Intelligent Alerts, is being introduced to Adobe Analytics in October 2016.

As the new alert system for all of Adobe Analytics, Intelligent Alerts let you create and manage alerts in Analysis

Workspace, complete with alert preview and rule contribution. You can

• Build alerts based on anomalies (90%, 95%, or 99% thresholds; % change; above/below).

• Preview how often an alert will trigger.

• Send alerts by e-mail or SMS with links to auto-generated Analysis Workspace projects.

• Create "stacked" alerts that capture multiple metrics in a single alert.

You can access this new Alerts system from More > Alerts in any report in Reports & Analytics.

For more information, go to the Analysis Workspace documentation on

Intelligent Alerts

Add an Alert

Steps that describe how to add an alert in Adobe Analytics.

The new Alert Builder is part of Analysis Workspace. However, you can still access it from within reports in Reports

& Analytics:

1. In Reports & Analytics, open the report where you want to set an alert.

2. Click More > Add Alert.

3. This will take you to the

new Alert Builder

View or Edit Existing Alerts

Go to Analytics > Components > Alerts. This takes you to the new

Alert Manager

Legacy Alerts Migration

Several features of existing Analytics alerts will not be included in the new Alert Manager, which will be released

(as part of Analysis Workspace) in the Fall of 2016. The following table lists the deprecated alert features and some alert features that will be migrated to the new Alert Manager in a different form.

Legacy Alerts Feature Description Deprecated or migrated?

Totals (All Items) Create alerts on all items of a dimension report.

In some cases, whether you create an alert on all items of a dimension report or whether you set up the alert on just the aggregated metric by itself (not applied to a dimension), the same result occurs. For example, let's say you create a monthly All Items alert on the

"Revenue" metric. You would get the same result from just running the Revenue report and setting up a monthly alert on it.

Alerts 78

Legacy Alerts Feature

Top 1000 Items

Time-based Unique

Visitors Alerts (Daily,

Weekly, Monthly, etc.

Unique Visitors)

Description Deprecated or migrated?

In this situation, the legacy Totals (All Items) alert will no longer be available and will be migrated to the latter, simpler version.

Create alerts for the top 1000 items in a report.

No longer available in the new Alert Manager.

Create alerts for hourly, daily, weekly, and monthly unique visitors reports.

In the new Alert Manager, certain time-based Unique

Visitor alerts will no longer be supported. For example, where you could previously set a weekly alert for Daily

Unique Visitors, you will be able to set a daily, weekly, etc. alert on the Unique Visitors metric going forth.

(Analysis Workspace supports a Unique Visitors metric, but not Daily/Weekly/Monthly/etc. Unique

Visitors metrics.)

Reports specific to

Reports & Analytics

Create alerts for a dimension report with a search applied.

Only applies to "Totals" ("All

Items") or "Top 1000 Items".

No longer available in the new Alert Manager.

Create alerts for several reports that exist in Reports & Analytics and do not correspond to an

Analysis Workspace report, such as

No longer available in the new Alert Manager.

• JavaScript

• Path Length

• Bots

• Timezones

• Top Level Domains

Alerts with an ASI slot as the report suite

You can no longer

create or edit

ASI slots

and they are not available for use in Analysis

Workspace. Hence, they are not supported by the new alerts.

Not available in the new Alert Manager.

Alerts using participation metrics

Participation metrics

are available in Reports & Analytics, but aren't currently available in the new alerts system in Analysis

Workspace.

Not available in the new Alert Manager.

Alerts

Legacy Alerts Feature Description Deprecated or migrated?

Monthly alerts for custom calendar report suites

This only affects customers with alerts set up for report suites that have

custom month start dates

(National Retail Federation/NRF and Custom Calendar types).

Not yet available in the new Alert Manager.

It does not affect alerts on

Gregorian or Modified Gregorian calendar report suites.

Previously these alerts were sent on the first day of the Gregorian month (e.g. January 1st,

February 1st etc). This will not work with the new Anomaly

Detection feature of alerts, which takes previous months' data into account when detecting anomalies. In the future, we will add support to our scheduling system for custom calendars so that both Alerts and Scheduled

Projects can be scheduled to send on the first day of the custom calendar month instead of just the first day of the

Gregorian month.

Alerts that haven't run since September 2015.

There are several reasons why alerts would not have run since

September 2015, including:

These alerts will not be migrated to the new system.

• You clicked "Disable" on the alert in the Alert Manager.

• The alert is running into errors and never completes successfully.

Alerts that were marked as "disabled"

There is currently no way to disable/re-enable alerts in the new user interface, though there are plans to add this functionality.

These alerts will not be migrated to the new system.

Calendar Events

Steps to add calendar events, and to manage shared events.

For reports trended over time, you can graphically display events and see whether campaigns or other events have affected your site traffic, revenue, or any other metric. The process of setting up a calendar event involves naming the event, setting the dates, adding notes, and setting an icon. For example, if you use Social, you can create a calendar event to show that there was a correlation between an increase in site traffic and the mention of a product by a celebrity using Twitter.

To add a calendar event

1. Click Analytics > Components > Calendar Events.

2. Click Add New.

a) Under Title, name the calendar event.

b) Specify the Event Date.

c) Choose the Report Suite to which this event applies.

d) (Optional) Add any Note Text for this event.

e) Select a display icon and color.

f) Click Save.

3. (Optional) Calendar events are user specific unless shared. To share this event, select Share.

4. (Optional) Push the calendar event to users. Calendar Events that have been marked as Shared now have an option to be "pushed" to other users. Pushing a Calendar Event will cause it to show up on the recipient users' trended and overtime graphs.

a) Click Push To Users.

b) Check All or check the box next to the user name/s.

c) Click Save.

This makes Calendar Events much more usable. Analysts now have the ability to force an overlay onto their users' reports to provide more context.

To manage shared calendar events

1. Click Analytics > Components > Calendar Events.

2. Under Shared Calendar Events, specify one of these options:

Option Description

Copy Me

Adds a copy to your list of events, using the same name as the original. However, you cannot see any updates/changes made by the event's owner.

On Report

Unshare

Lets you see changes/updates made by the event owner.

Removes this event from your list of shared events.

Report Schedule and Distribution 81

Report Schedule and Distribution

Information about scheduling, downloading and distributing reports.

When you schedule a report for delivery in an Adobe Analytics application, you can use the Scheduling and Distribution tools to view what files have been automatically sent and modify or terminate the deliveries.

Due to differences in processing mechanisms and platforms, the various types of downloadable and scheduled reports available in Adobe Analytics have different limitations regarding the maximum number of rows they can process in a single request. Here are the limits of each:

• Word, CSV, Excel, HTML and PDF: The same number of rows visible in the report. By default this limit is 50 rows but can increase up to 200. Breakdown reports have a hard limit of 50 rows.

• Data Extracts: 50,000 rows

• Data Warehouse: Unlimited

Note that these limitations are for individual scheduled and downloaded reports; dashboards are limited to the amount of space available within a reportlet.

Send a report

Steps that describe how to download and email reports in a variety of formats, and schedule a report for delivery.

1. Run a report, then click More > Send.

2. Specify delivery options:

Option Description

Format

Send To

Subject

Scheduling

Select PDF or HTML.

Provide an email address to receive the report.

Subject of the email.

Select to send the report immediately or at a different interval.

3. Click Advanced Delivery Options to specify a delivery schedule.

Option Description

Report File Name Specifies the name of the report. The default format is

- <report date range>

To specify a custom name, select Custom.

Report Format Lets you specify PDF, CSV, Excel, HTML, Word, or Mobile formats for delivery. If you select CSV, you can also specify the encoding for CSV:

• Shift-JIS: Japanese character encoding.

• EUC-JP: Extended Unix Code, primarily for Japanese, Korean, and simplified Chinese.

Report Schedule and Distribution 82

Option

Report Contents

Description

Number of rows in the table: Specifies the number of rows you want visible in the table of the report you are sending.

Language for header and footer: Specifies the language of the header and footer.

Comments: Specifies the text that appears at the beginning of the report.

Send Digital Signature

File

When you request a report, such as a bookmarked report or data warehouse requests, you can request a data signature. Adobe’s digital signature doesn't restrict who has access to the data, but the purpose of the Digital Signature File (.sig) is to verify the validity of the delivered report file. Using the digital signature, report recipients can verify that the file came from Adobe and has not been altered.

Report Destination Email: Lets you configure email address settings, the subject line, and notes.

FTP: Lets you configure FTP settings, including the Host, Port, Directory, Username, and Password.

4. Click Scheduling Options.

Option Description

Send Report Now Sends the report immediately.

Schedule for Later Displays options to specify a time frame and delivery options.

Report Time Frame Fixed: Prevents the date from advancing as time passes.

Rolling: Allows the date to advance as time passes. Some considerations:

• If you select rolling for both the start and end dates, and you select a daily report for the previous day, you receive an email each day with a report for the previous day.

• If you select fixed for the starting day, and rolling for the end day, you receive on the first day a report for the previous day. The second day you receive a report for the previous two days, and on the third day you receive a report for the previous three days, and so on.

• If you select fixed for both the beginning and ending dates, each day you receive an identical report for the days that you specified.

• You cannot select a rolling start and a fixed finish date.

Delivery Frequency Hourly: Delivers the email every hour, every other hour, or any other interval of hours.

Daily: Sends the email every day, every other day, every third day, or any other interval of days. You can also have it sent every weekday.

Weekly: Sends the email every week, other week, every third week, or any other interval of weeks. You can also specify which day of the week it is sent.

Report Schedule and Distribution

Option

End Delivery

Options

Description

Monthly: Specifies the interval in numbers of months, and you can also select the day of the month on which it is sent, or the day of the week in a specific week of the month.

Yearly: Specifies the day of the year on which the report is sent, or you can send on a specific day of the week in any week of the year.

Time of Day: Applies to the time zone attached to the selected report suite.

Never end: Specifies no end.

End after <value> occurrences: Specifies the number of occurrences before ending delivery.

End on: Lets you specify a specific date.

If you want to process the data on the same date as the report data, the report contains only data that has been put in the database at the time the report is sent. Because complete processing for a day can take up to 24 hours, complete data might not be available at the time the report is sent. For complete data, always set the processing time for 24 hours after the end of the reporting period.

Print a report

Steps that describe how to print a report.

1. Run a report.

Click More > Print.

Download a report using basic options

Download detailed information about a specific report in PDF, CSV, Excel, or Raw Data Export formats.

1. In Analytics > Reports, select a report to view.

2. Click Download.

3. Select the desired format for the report:

•

PDF: Specifies that the report will be downloaded in Adobe PDF, which lets you share the report with others, regardless of which computer system the recipient is running.

•

CSV: Specifies that the report will be downloaded in

.csv

(comma-separated values format).

•

Excel: Specifies that the report will be downloaded in Microsoft Excel format, which lets you share the report with other who can open it in a spreadsheet program.

Report Schedule and Distribution

•

Word: Specifies that the report will be downloaded in Microsoft Word format.

Note: If you use one of the raw export formats to download a report and the page name is blank, Adobe

Analytics likely has not had enough time to process the data. Download the report at a later time.

Manage scheduled reports

Information about managing scheduled reports.

In the Schedule Reports Manager, you can edit and delete recurring report deliveries. You can create delivery schedules that send your reports via email or FTP to a specified address. You can configure these schedules to automatically send the reports at specified intervals for a duration of time or indefinitely, or stop the delivery of a recurring report.

The Schedule Report Manager shows the items that a specific user has created. If the user account is disabled in the application, all scheduled deliveries stop.

To access the manager, click Analytics > Components > Scheduled Reports.

Share a report link

Steps that describe how to share a report by generating a report link (URL) to send to another user.

When the recipient clicks the link, the system requests login credentials (company name, user name, and password).

After logging in, the recipient is shown the report generated by the original user. Standard permission restrictions apply.

To share a report link

1. Run a report.

2. Click More > Link to This Report.

Unsubscribe from scheduled reports

You can unsubscribe from scheduled reports.You will no longer receive the report even if your user name is re-added to the scheduled report.

Important: In order for you to again receive the report, a new schedule needs to be created.

To unsubscribe from a scheduled report:

1. Bring up the email with the link to the report from which you want to unsubscribe.

Report Schedule and Distribution

2. Click the click here link next to To cancel automatic delivery of this report.

3. Confirm that you want to cancel the report delivery.

Note: This workflow is the same whether you are the report scheduler or the report recipient.

Unsubscribing from a report does not cancel the scheduled report.

To cancel a scheduled report, navigate to the Schedule Manager and click on the red X next to the report name.

More...

Report Display Settings

Settings that define how all reports appear.

Analytics > Components > Report Settings

Element

General Settings

Description

Include related metrics section

Related metrics are closely related to the report you are currently viewing (for example, the top five pages in the page views report).

Show internet average in details section

Expresses the average value for a given statistic, taken across several thousand business websites. When enabled, this section appears as a separate column in the report summary and report details sections. This feature is used only by the traffic reports in the technology group, as well as the search engines, languages, and domains reports.

Show Adobe's default menu structure

Ignores the settings in the Admin Tools, where administrators customize report menus to fit user preferences, returning the report menu to default settings.

Force column widths when displaying reports

Graphs and Charts

Forces report column widths to an aesthetically pleasing consistency. This setting is useful when more than three metrics are displayed.

Highlight weekends on trending graphs

Vertically highlights the weekend dates of trended report graphs. Trended reports can be much easier to evaluate when the weekends are identified.

Include forecast in graph and summary

Estimates how much a particular statistic will occur in the future. The forecast appears in the report summary section when enabled.

Include Calendar Events in

Reports

Tracks site performance relative to specific events. When enabled, these events appear on your reports.

Use Flash graphs

Show "All Others" data in selected graphs

Enables Flash graphs in your reports. Flash graphs provide sharper, more interactive images for reports, but do not allow you to easily copy or save the images. For quick image copying or saving functionality, disable this option (images will be in

.gif

format). If you deselect this option, the copy graph button does not appear in the report toolbar.

Displays all others below the top five grouped in a single object. (Bar charts show the top five web pages or other data within your report.)

Show "None", "Unspecified" and "Typed/Bookmarked" data in report graphs

Shows metrics where no value received credit for the metric specified.

Report Display Settings 87

Element Description

Show sparklines on ranked reports

Displays a sparkline in the totals field of ranked reports. This provides a quick view of the overall trend without generating a separate report.

Acceleration

Enable Report Accelerator to view reports more quickly

Enables the report accelerator, which uses a time- based algorithm to cache recently requested reports and examines only the most frequently occurring unique items, resulting in even faster delivery of reports. By caching requested reports for 15 minutes, the report accelerator can retrieve those reports for subsequent requests almost instantaneously. This setting is helpful when browsing back and forth, printing reports, or for frequent access to the same reports. When disabled, the system regenerates reports each time they are requested.

Enable Dashboard

Accelerator and display

Enables the dashboard accelerator, which stores a cached version of your dashboard for subsequent viewing. By caching a view of your dashboard for 24 hours, the available cached versions dashboard accelerator is able to retrieve that view almost instantaneously because the intensive database querying and processing is done ahead of time. If the available cached version is more than 24 hours old, a new dashboard is generated and a new, cached version created. Likewise, a new, cached version is created whenever you update the dashboard (or any reportlet displayed on the dashboard). The cache is user-based. Other users viewing a shared dashboard see a version based on their own use of dashboard accelerator and updating of the dashboard.

Enable network acceleration for improved report performance

Speeds delivery of the data to your location by optimizing the path between the

Adobe infrastructure and your environment.

Language/Currency/Encoding Thousands Separator: Select a separator for every thousands (decimal or comma).

Many countries use a decimal to separate the thousands number. (This separator is applied to all numbers throughout the system, not just currency.)

Use the report suite's default currency: Specifies whether to use the report suite's default currency.

Currency: The currency to which you want to convert your data. When a value is selected in this setting, the data stored in the database is not affected, but is shown as a converted value based on the current day's currency conversion rate. When currency options are not configured (set to the defaults) no currency conversion takes place, and all values are stored and displayed in U.S. dollars (USD). To convert the currency when the data is processed (before it is displayed), contact your account manager.

Scheduled Report Encoding: SHIFT-JIS for Japanese character encoding. EUC-JP for extended Unix Code, primarily for Japanese, Korean, and simplified Chinese.

CSV Separator Character: The character you want to use to separate CSV values.

Report Display Settings 88

Navigation Menu

Maps the default menu options to their location in the simplified menu.

If you are used to the default menu, the following table makes it easier for you to find the menu options in the simplified menu.

Location in Default Menu

Site

Metrics

Location in Simplified Menu

Site Overview

Key Metrics

Page Views

Visits

Metrics > Site Overview

Metrics > Key Metrics

Metrics > Page Views

Metrics > Visits

Visitors Metrics > Visitors

Time Spent per Visit Metrics > Time Spent per Visit

Time Prior to Event Conversion > Time Prior to Event

Purchases Metrics > Purchases

Shopping Cart

Custom Events

Metrics > Shopping Cart

Metrics > Custom Events

Bots

Anomaly Detection

Real-Time

Audience > Bots

Metrics > Anomaly Detection

Metrics > Real-Time

Site

Content

Pages

Site Sections

Servers

Links

Pages Not Found

Content > Pages

Content > Site Sections

Content > Servers

Navigation > Custom Links; Navigation > Exit Links; Navigation > ClickMap;

Navigation > File Downloads

Navigation > Pages Not Found

Mobile

Devices

Device Type

Manufacturer

Audience > Mobile > Devices

Audience > Mobile > Device Type

Audience > Mobile > Manufacturer

Report Display Settings

Location in Default Menu

Screen Size

Screen Height

Screen Width

Cookie Support

Image Support

Color Depth

Audio Support

Video Support

Operating System

Paths

Pages

Internal Search

Terms

Traffic

Sources

Location in Simplified Menu

Audience > Mobile > Screen Size

Audience > Mobile > Screen Height

Audience > Mobile > Screen Width

Audience > Mobile > Cookie Support

Audience > Mobile > Image Support

Audience > Mobile > Color Depth

Audience > Mobile > Audio Support

Audience > Mobile > Video Support

Audience > Mobile > Operating System

Navigation > Paths > Pages

Navigation > Paths > Internal Search Terms

Search Keyword - All Traffic Sources > Search Keyword - All

Search Keyword -

Paid

Traffic Sources > Search Keyword - Paid

Search Keyword -

Natural

Traffic Sources > Search Keyword - Natural

Search Engines - All Traffic Sources > Search Engines - All

Traffic Sources > Search Engines - Paid Search Engines -

Paid

Search Engines -

Natural

Traffic Sources > Search Engines - Natural

Traffic Sources > All Search Page Ranking All Search Page

Ranking

Referring Domains

Original Referring

Domains

Referrers

Referrer Types

Traffic Sources > Referring Domains

Traffic Sources > Original Referring Domains

Traffic Sources > Referrers

Traffic Sources > Referrer Types

Campaigns

Report Display Settings

Location in Default Menu

Campaign

Conversion Funnel

Tracking Code

Products

Location in Simplified Menu

Traffic Sources > Campaigns > Campaign Conversion Funnel

Traffic Sources > Campaigns > Tracking Code

Products Conversion

Funnel

Conversion > Products > Products Conversion Funnel

Products Conversion > Products > Products

Cross Sell

ClickMap

ClickMap is a plug-in for Internet Explorer and Firefox, and a module of Reports & Analytics.

Note: Please refer to the Activity Map documentation for information on the next generation of visitor activity and link tracking, including plug-in support for all major browsers, improved data collection/accuracy, support for modern web technologies (responsive design, dynamic content, etc.), segmentation support, full metrics support, integrated pathing data, and real-time click data.

ClickMap allows Reports & Analytics clients to visually measure traffic, conversion and success metrics within the pages of a web site. You can browse your site and see graphical information about how visitors are interacting with your content - superimposed over the pages of the site. Links on the page are highlighted. The greater the intensity of the color, the more frequently the item is clicked on. These metrics are overlaid on top of the page's links as a kind of 'heat map' to answer critical questions, including the following:

• What is the value of an individual page?

• What is the value of an individual element on a page?

• What is the most valuable 'digital real estate' on a page?

What do the "Loc #" and "Link Type" in the ClickMap report represent? The "Loc #" and "Link Type" data points help

ClickMap identify the exact link on the page so that it can associate clicks to it correctly.

Location is determined by the document.all() method in IE browsers. Every element on the page has a location number in the DOM (Document Object Model); document.all() returns the entire DOM, and the Adobe Analytics

JavaScript code can then find the specific location of the element that was clicked. In any browser other than IE

(Firefox, Safari, etc.), this value defaults to 0 because these browsers do not support the document.all() method in

JavaScript.

The Link Type data is determined by the type of tag that was clicked (e.g. anchor, image, Flash, area, button, etc.).

Install ClickMap

Prerequisites and steps to install the ClickMap plug-in (formerly known as Visitor Click Map).

• You must be logged in to your system with Administrator permissions.

• You must have administrative permissions within Reports & Analytics or belong to a group that has been granted

ClickMap access.

• You must be logged in to

Adobe Analytics

• Minimum system requirements:

• Windows XP, Windows Vista, or Windows 7.

• OS X 10.3 or later

• Minimum browser requirements:

• Microsoft Internet Explorer 6.0 or later.

• Firefox 3.0 or later

• Adobe Analytics code requirements:

• Adobe Analytics tracking code version G or later. For assistance, please contact your company's supported users.

1. Navigate to Adobe Marketing Cloud > Analytics > Tools > ClickMap.

2. Click Install Now.

3. Click Yes when asked if you want to install the ClickMap plug-in.

ClickMap

4. After the installation has completed, reboot your machine.

5. You can verify that the plugin was successfully installed by doing the following: a) Internet Explorer: Ensure that the ActiveX plug-ins are enabled by going to Tools > Internet Options >

Programs > Manage add-ons.

b) Firefox: Ensure that the add-on is enabled by going to Tools > Add-0ns > Extension tab.

Getting started with ClickMap

Most default implementations already have everything you require to begin using ClickMap.

How do I begin using ClickMap?

In order to successfully collect data, the following must be present:

• s.trackInlineStats must be set to true

within your core JavaScript file (s_code.js).

• The Page ID (ClickMap) and Object ID (ClickMap) variables must be present within a given image request after you click on at least one link. These variables are also known as the pid and oid variables. Generally, if s.trackInlineStats is set to true, these will automatically populate and can be seen in our DigitalPulse Debugger.

Once Visitor Click Map is installed, log in with your Adobe Analytics credentials and browse to the page on which you'd like to view the heatmap.

What are some common best practices and pitfalls to be aware of?

• Implementing the s_objectID variable on each link will greatly increase your accuracy for ClickMap. Sometimes dynamic links or even links in different browsers report to Reports & Analytics differently, and therefore receives a different Object ID.

• URLs that appear to be similar may be different according to Adobe Analytics. For example, mysite.com and www.mysite.com can be recorded as different pages in Click Map. Again, using the s_objectID variable is the best way to ensure links are accurately recorded, even across browsers.

Data Warehouse Requests 94

Data Warehouse Requests

Data Warehouse refers to the copy of raw, unprocessed data for storage and custom reports, which you can run by filtering the data.You can request reports to display advanced data relationships from raw data based on your unique questions. Unlike most reports, which are displayed in the reporting interface, data warehouse reports are emailed or sent via FTP, and may take up to 72 hours to process. Processing time depends on the complexity of the query and the amount of data requested.

See

Data Warehouse

in the Analytics Reference for more help.

SiteCatalyst 14 (Legacy) 95

SiteCatalyst 14 (Legacy)

In the fall of 2016, SiteCatalyst 14 was end-of-lifed (discontinued). This means that all access to the SiteCatalyst

14 user interface and several related features was removed. Here is a list of affected components, along with required user actions and suggestions on how to move forward with alternatives.

The following components stopped working on the end-of-life (EOL) date.

EOL Component

SiteCatalyst 14

Login Options

Description and User Action Alternative

The SiteCatalyst 14 and SeachCenter login options no longer appear in the login options drop-down. (Since only one option will be left, we will completely remove the version selector from the login page.)

•

Adobe Analytics/SiteCatalyst

15 Login

•

Marketing Cloud login

User action required: You must log in to Adobe

Analytics/SiteCatalyst 15 or log in via the Marketing Cloud.

Legacy

(pre-SiteCatalyst

14.6)Dashboards

Important: This change impacts only Legacy

Dashboards that were created using the old dashboard UI (pre-SC 14.6). You will still be able to create, edit, and use dashboards created using the

newer dashboard system introduced in 2009.

Analysis Workspace projects

(and their ability to be downloaded and scheduled)

Existing legacy dashboards can continue to be run and you can still edit, download, and schedule them; however, you can no longer create legacy SiteCatalyst 14 dashboards.

All legacy Dashboard reports have been updated to the new Adobe Analytics templates, which are mostly cosmetic changes.

User action required: You are strongly encouraged to

upgrade existing legacy dashboards

to the newer dashboard format.

Dashboard Player

SiteCatalyst 14 servers no longer respond to Dashboard

Player data requests. Any dashboards currently being displayed in Dashboard Player can be accessed in the standard Reports & Analytics interface or recreated as a

Real-Time Dashboard. Real-Time dashboards are specifically designed for continual display and include a full-screen mode to allow you to display on TVs or other large-screen devices.

User action required: You need to discontinue use of

Dashboard Player.

•

Real-time reports

• Browser plug-ins to rotate web pages

Direct Access

SiteCatalyst 14 servers no longer respond to Direct Access data requests.

N/A

SiteCatalyst 14 (Legacy) 96

EOL Component Description and User Action

User action required: You need to discontinue use of

Direct Access.

Alternative

ASI Slots

You can no longer create and edit ASI slots and no additional data will be processed into ASI slots. The existing data in ASI slots remain in place for reporting purposes in the Adobe Analytics/SiteCatalyst user interface according to your data retention policy.

Virtual Report Suites

User action required: If you are using ASI slots to grant permissions to specific data, start using virtual report suites instead.

ExcelClient

All ExcelClient features are implemented in Adobe Report

Builder. This includes the ability to invoke plugin functionality through Microsoft Excel formulas or macros and the ability to schedule workbooks that include macros.

Adobe Report Builder

Backward compatibility is fully supported: all ExcelClient workbooks can be opened in Report Builder.

User action required:

Convert your ExcelClient workbooks to ReportBuilder workbooks

Web Services API

1.2

Web Services API

1.3

SiteCatalyst 14

Bookmarks

API servers no longer respond to version 1.2 API requests.

Any API requests made to the

https://api.omniture.com/admin/1.2

endpoint will return a

410 error.

Web Services API 1.4

Customers had until the end-of-life date to upgrade from the version 1.2 API to the version 1.4 API to prevent an outage in their API applications.

User action required: Use

Web Services API

1.4.

Analytics APIs version 1.3 has been officially deprecated as of September 15, 2016.

See the

API Support Policy

page for more information.

Web Services API 1.4

Bookmarks created in SiteCatalyst 14 will continue to be available in Adobe Analytics/SiteCatalyst 15.

All legacy Bookmark reports have been updated to the new

Analytics templates, which are mostly cosmetic changes.

No user action is required

Adobe Analytics/SiteCatalyst 15

Bookmarks

SiteCatalyst 14 (Legacy) 97

EOL Component

SiteCatalyst 14

Alerts

Description and User Action

Alerts created in SiteCatalyst 14 continue to function and are editable in Adobe Analytics/SiteCatalyst 15.

No user action is required.

Alternative

Adobe Analytics/SiteCatalyst 15

Alerts

SiteCatalyst 14

Notes

SiteCatalyst 14

Calendar Events

Notes on reports in SiteCatalyst 14 continue to be available in Adobe Analytics/SiteCatalyst 15.

Adobe Analytics/SiteCatalyst 15

Notes

No user action is required.

SiteCatalyst 14 calendar events appear correctly in Adobe

Analytics/SiteCatalyst 15.

Adobe Analytics/SiteCatalyst 15

Calendar Events

No user action is required.

SiteCatalyst 14

Targets

Targets created in SiteCatalyst 14 appear correctly in Adobe

Analytics/SiteCatalyst 15.

Adobe Analytics/SiteCatalyst 15

Targets

No user action is required.

SiteCatalyst 14 Data

Warehouse requests

Data Warehouse requests created in SiteCatalyst 14 are accessible in Adobe Analytics/SiteCatalyst 15 and should continue to function correctly.

Adobe Analytics/SiteCatalyst 15

Data Warehouse requests

No user action is required.

SiteCatalyst 14

Downloadable and

Scheduled reports

Scheduled reports created in SiteCatalyst 14 are accessible in Adobe Analytics/SiteCatalyst 15 and should continue to function correctly.

Adobe Analytics/SiteCatalyst 15

Scheduled Reports

All pre-existing v14 scheduled reports have been migrated to the v15 scheduling system. This means that the format of all v14 reports will change slightly to the v15 format. This was necessary to keep them running when our v14 scheduling system was end-of-life'd.

No user action is required.

Changes to

SiteCatalyst 14

Metrics

• The metric "Visits (Report-Specific)" isl now labeled

"Instances". Data should remain unchanged. This mostly affects pathing and funnel reports.

• On all traffic reports (mostly props and technology reports) the metric "Page Views" is now labeled "Instances" (data unchanged).

• The SiteCatalyst 14 metric "Visitors" has been re-labeled as "Daily Unique Visitors". This mostly affects Commerce reports.

SiteCatalyst 14 (Legacy) 98

Data Processing Differences Between SiteCatalyst 14 and Adobe

Analytics/SiteCatalyst 15

Adobe Analytics includes several changes to processing and website metric calculation.

These changes result in more accurate reporting, which results in sudden changes to report data (particularly for

Trended reports). Because of these changes, it might not be practical to view data trends that span the upgrade to

Adobe Analytics/SiteCatalyst 15.

SiteCatalyst 14 relied on pre-processing mechanisms that summarized, aggregated, and categorized data into pre-defined reporting buckets. The Adobe Analytics/SiteCatalyst 15 data processing platform:

1. Stores raw data rather than summarizing data into pre-defined categories.

2. Uses massively parallel processing to collect and prepare data for timely report generation.

3. Supports custom data segmentation because raw data is available.

4. Makes Page Views, Visits, and Unique Visitors metrics accessible from any report, except correlation and a handful of other reports.

Unavailable Reports

The following reports are unavailable in Adobe Analytics/SiteCatalyst 15:

Report Name

Longest Paths

Visitor Home Page

Netscape Plug-Ins

Visitor Details

Path > Page Analysis > Page Depth

Location

Paths > Pages

Visitor Profile

Visitor Profile > Technology

Visitor Profile > Visitor Details

Current Data

The Include Current Data option on reports lets you view the latest Analytics data, often before data is fully processed and finalized. Current data displays most metrics within minutes, providing actionable data for quick decision making.

Fully-processed, finalized data is typically available 45 to 120 minutes after receipt.

SiteCatalyst 14 (Legacy) 99

The Include Current Data option is enabled by default for all users after you migrate. For more details, see

Include

Current Data and Data Latency

Visits Metric Includes Non-cookie Visitors

To calculate the Visits metric, SiteCatalyst 14 reported only on visitors who accepted a tracking cookie.

To calculate the Visits metric, SiteCatalyst 14 reported only on visitors who accepted a tracking cookie. Adobe

Analytics/SiteCatalyst 15 more accurately measures Visits by including visitors who do not accept a tracking cookie.

As a result, the Visits metric in most cases reports a larger value when compared to previous SiteCatalyst versions under the same circumstances.

This change affects any report that uses the Visits metric, including Path reports and calculated metrics. Calculated metric values can increase or decrease, depending on whether Visits is the denominator or numerator in the calculation. For example, in an Orders / Visit calculation the value is likely to decrease. In Visits / Visitor, the value is likely to increase.

To see the percentage of users who do not accept persistent cookies:

1. Click Site Metrics > Visitors > Unique Visitors.

2. Click Filter: Persistent Cookies.

The non-persistent cookie visitors are added to the results. You can download the report to CSV or Excel and divide the non-persistent cookie visitors by total visitors. This represents the percent by which the visits increase after you upgrade to Adobe Analytics/SiteCatalyst 15. This increase ranges from 0.2% (for report suites fed entirely by first-party cookies) to 11-14% for report suites entirely on third-party cookies.

Updated Visits Metric for Typed/Bookmarked in Referring Domains Report

If you had Visits enabled for conversion metrics in SiteCatalyst 14, you will notice a change to the Visit count on this report after upgrading to Adobe Analytics/SiteCatalyst 15.

In SiteCatalyst 14, a Typed/Bookmarked visit was counted anytime there was a server call with no referrer specified, regardless of where the server call occurred during the visit. In SiteCatalyst 14, a Typed/Bookmarked instance was counted only when the visit starts with a server call with no referrer specified.

Since the referrer can often be empty mid-visit due to actions such as Flash navigation and redirects, the instances and visits metric typically did not match in SiteCatalyst 14.

SiteCatalyst 14 (Legacy) 100

Adobe Analytics/SiteCatalyst 15 was improved to count Typed/Bookmarked only when a visit starts with a server call with no referrer specified.

With this change, in Adobe Analytics/SiteCatalyst 15 Instances of Typed/Bookmarked should match Visits, whereas, in SiteCatalyst 14, Instances were typically lower than Visits.

Updated Time Spent Calculation

In SiteCatalyst 14, if a visitor spent 00:01:15 on a Web page, the reported Time Spent on Page metric would be

00:02:00.

The midpoint value of the 1 to 3 minute range.

Adobe Analytics/SiteCatalyst 15 uses explicit values (including link events and video views) to calculate Time Spent, so the reported Time Spent on Page value in this example would be 00:01:15.

The following table describes the differences in how Time Spent is calculated:

SiteCatalyst 14

Time Stamp: Calculates a visitor's Time Spent value based on Web beacon time stamps generated by the visitor's page views.

Adobe Analytics/SiteCatalyst 15

Time Stamp + Link Event: Calculates a visitor's Time

Spent value based on Web beacon time stamps generated by the visitor's page views and link events

(custom, download, exit, and video).

Explicit Values: Reports the explicit Time Spent value, eliminating the use of midpoint values and time buckets.

Ranged Values: Reports Time Spent metrics using a midpoint value based on ten time buckets (or ranges), such as 30 to 60 seconds, 1 to 3 minutes, and 5 to 10 minutes.

Midpoint Average: Calculates average Time Spent metrics using the midpoint values rather than the explicit

Time Spent values.

Explicit Average: Calculates average Time Spent metrics using explicit Time Spent values rather than the midpoint Time Spent values.

Attribution: All Time Spent values are attributed on the day that the visit ends, even if some of the page views were on a previous day.

Attribution: All Time Spent values are attributed to the day on which each page view occurred.

Because of these changes in calculation, Adobe Analytics/SiteCatalyst 15 Time Spent metrics can vary significantly from previous versions of SiteCatalyst. Sites with a video implementation should see an increase.

Without non-page events like video views or exit links, time spent on the last page cannot be known.

Remove Duplicate Visitors and Unique Visits

Previously, SiteCatalyst did not remove duplicate Visits and Unique Visitors metrics from classifications-based reports.

For example, if two video clips shared the same classification, a single visitor that viewed both clips generated two

Visits and Unique Visitors in the classification-based report.

Adobe Analytics/SiteCatalyst 15 removes duplicate Visits and Unique Visitors from the classification-based report.

This is a more accurate measure of Visits and Visitors, but typically results in a decrease in your Visits and Unique

Visitors metrics for classification-based reports, when compared to data collected prior to upgrade.

SiteCatalyst 14 (Legacy) 101

Remove Duplicates from Merchandising eVars

Previously, SiteCatalyst did not remove duplicate metrics for merchandising eVars.

For example, if two products share the same merchandising eVar value, a visitor that purchases both products in the same conversion event generated two Orders on the merchandising eVar.

Adobe Analytics/SiteCatalyst 15 removes duplicate metrics for merchandising eVars by counting multi-product orders using a single merchandising eVar as a single Order. The result is a more accurate measure of orders associated with a particular merchandising eVar, but typically results in a drop in the Orders metric when compared to previous

SiteCatalyst versions under the same circumstances.

ASI and SiteCatalyst Segmentation Differences

ASI slots no longer process after you upgrade.

Most use cases should be resolved through SiteCatalyst segmentation. Here are a few distinctions to be aware of:

• Data Availability

ASI processes from a specified date forward. Creating a segment for historical data is possible but time consuming.

Adobe Analytics/SiteCatalyst 15 segments apply to all data on the new platform, as of your upgrade date. After you create a segment, you can immediately apply it in a report.

• Processing vs. Filtering

ASI reprocesses data. This can cause some data discrepancies due to eVar persistence and similar factors. As such, VISTA rules running on the ASI report suite can change the data, rather than just filter out some traffic.

Adobe Analytics/SiteCatalyst 15 segments act as filters at the Visit, Visitor, or Hit level. Rather than re-processing data, the filters remove data that falls outside of the criteria. As such, VISTA rules cannot change the data in a

Adobe Analytics/SiteCatalyst 15 segment. (If you need to re-process data after moving to Adobe

Analytics/SiteCatalyst 15, contact Engineering Services.)

• Permissions

With ASI, users can be restricted to see just one or more ASI report suites, if needed.

Segments in Adobe Analytics/SiteCatalyst 15 do not allow any permissions by segment. A user can only see a segment if they have permission to see the report suite to which the segment applies.

Conversion Reports - Counting Visits and Daily Unique Visitors

All visits are counted in conversion reports, regardless of whether the visitor triggered a conversion event. In

SiteCatalyst 14, Visits and Daily Unique Visitors metrics on conversion reports are limited to visits in which a conversion event (eVar instance or custom event) occurred.

Improved Reporting Limits for Monthly Unique Values

When a report has a large number of unique values, you can ensure that the most important values appear in your report.

For more information on this topic, see

Reporting High Numbers of Unique Values (Low-Traffic)

SiteCatalyst 14 (Legacy) 102

How Mobile Traffic Displays in Technology Reports

Adobe Analytics/SiteCatalyst 15 includes mobile devices in all technology reports, but differentiates mobile technology from non-mobile technology.

For example, if you run a Browsers report (Visitor Profile > Technology > Browser) and apply a Visits from

Mobile Device segment, the data displays under None in the report table. This functionality also applies to mobile reports that are broken down by Browser. In the affected reports, you might see an increase of visitors that do not accept cookies or JavaScript because visitors are using mobile devices.

Non-Mobile Traffic in the Devices Report

Page Views and other metrics that do not come from a mobile device are included on the Mobile > Devices report under a "Non Mobile" line item.

Historical Data and Rollup Report Suites

Adobe Analytics/SiteCatalyst 15 features, like segmentation, full subrelations, and reporting on new metrics are not applicable to data collected before your upgrade date.

Rollup report suites are provided in Adobe Analytics/SiteCatalyst 15 with some limitations outlined in

Rollup Report

Suites

Instances Metric on Merchandising eVars

The Instances metric on eVars configured as Merchandising eVars is de-duplicated, and is counted only when reported with an event. This causes some metric differences between SiteCatalyst 14.

SiteCatalyst 14 (Legacy) 103

Instances on standard eVars function as expected.

Category Section of the Product String

If you provided a category section in your product string, version 14 made a 1:1 association between the product and category.

For example: s.products=category;product;quantity;price;...

In Version 14, the first category associated with a product in a calendar month would be tied to that product for the entire month.

Adobe Analytics/SiteCatalyst 15 allows multiple categories per product. If you have products in multiple categories in the product string, you might see different values in the category report than you did before.

Reports and Analytics Release History

The complete Reports & Analytics (formerly SiteCatalyst) 15 release history.

Note: For more recent release notes, please refer to the Marketing Cloud Release Notes.

•

Reports & Analytics - September 17, 2015

•

Reports & Analytics - August 20, 2015

•

Reports & Analytics - July 16, 2015

•

Reports & Analytics - June 18, 2015

•

Reports & Analytics - May 21, 2015

•

Reports & Analytics - April 16, 2015

•

Reports & Analytics - March 19, 2015

•

Reports & Analytics - February 19, 2015

•

Reports & Analytics - January 15, 2015

•

Reports & Analytics - September 18, 2014

•

Reports & Analytics - August 21, 2014

•

Reports & Analytics - July 17, 2014

•

Reports & Analytics - June 19, 2014

•

Reports & Analytics - May 22, 2014

•

Reports & Analytics - April 17, 2014

•

Reports & Analytics - March 13, 2014

•

Reports & Analytics - February 20, 2014

•

Marketing Reports & Analytics - January 16 2014

•

Marketing Reports & Analytics - November 14 2013

•

Marketing Reports & Analytics - October 17 2013

•

Marketing Reports & Analytics - October 17 2013

•

Marketing Reports & Analytics - August 15 2013

•

Marketing Reports & Analytics (formerly SiteCatalyst) - July 18 2013

•

SiteCatalyst 15.5 Maintenance Release - June 20 2013

•

SiteCatalyst 15.5 - May 23 2013

•

SiteCatalyst 15.4 Maintenance Release - April 18 2013

•

SiteCatalyst 15.4 Maintenance Release - March 21 2013

•

SiteCatalyst 15.4 Maintenance Release - February 21 2013

•

SiteCatalyst 15.4 Maintenance Release - January 31 2013

•

SiteCatalyst 15.4 Maintenance Release - November 8 2012

•

SiteCatalyst 15.4 Maintenance Release - October 22 2012

•

SiteCatalyst 15.4 Maintenance Release - October 22 2012

•

SiteCatalyst 15.4 Maintenance Release - August 16 2012

•

SiteCatalyst 15.4 - July 19 2012

•

SiteCatalyst 15.3 Maintenance Release - June 21 2012

•

SiteCatalyst 15.3 Maintenance Release - May 31 2012

•

SiteCatalyst 15.3 - April 26 2012

104

Reports and Analytics Release History 105

•

SiteCatalyst 15.2 Maintenance Release - March 29 2012

•

SiteCatalyst 15.2 Maintenance Release - February 23 2012

•

SiteCatalyst 15.2 Maintenance Release - January 19 2012

•

SiteCatalyst 15.2 Maintenance Release - January 19 2012

•

SiteCatalyst 15.2 - October 7 2011

•

SiteCatalyst 15 Maintenance Release - September 2011

•

SiteCatalyst 15 Maintenance Release - August 2011

•

SiteCatalyst 15 Maintenance Release - July 14 2011

•

SiteCatalyst 15 Maintenance Release - June 2 2011

•

SiteCatalyst 15 Maintenance Release - May 5 2011

•

SiteCatalyst 15 - April 7 2011

SiteCatalyst 14 Legacy Release Notes

Reports & Analytics - May 22, 2014

Feature

Improved navigation

Description

Reports & Analytics now features a sliding menu instead of a fly-out menu to provide more space for menu items.

Navigation search was enhanced to search all menus from anywhere in the interface, including favorites and admin tools. A search hotkey was added, you can press the slash key '/' to quickly jump to the search field.

The new sliding menu also provides easy access to all Marketing Cloud solution menus.

Unified segment management and creation across

Analytics

Segments are now created, managed, and used across Analytics interfaces and across report suites.

A new Segment Builder interface lets you build simple, nested, and sequential segments.

You can now apply multiple segments to a single report to prevent duplicating logic in multiple segments.

A new Segment Manager lets you easily manage, approve, share, and tag segments.

Segments can be published to the Marketing Cloud for Analytics-powered targeting.

See the

Unified Segmentation Transition Guide

for details on these changes.

Enhanced Scheduled

Reports Management

Better queue management and advanced filtering capabilities are now provided for scheduled reports. Admin-level users can now view, manage, and filter on all reports in their organization.

Custom text descriptions for reports

In marketing reports & analytics, you can now add a short description for all custom dimensions (props/eVars) and metrics (events). These dimensions are then displayed contextually in the web UI to help report viewers understand the data.

New OS Types Report

Rolls up the items in the existing Operating Systems Report into operating system types

(Microsoft Windows, Apple Macintosh, UNIX, and so on) for simplified reporting.

Note: Clickstream data feed customers that are currently receiving the "os" column will automatically receive an additional lookup file for OS types starting June 19, 2014.

Reports and Analytics Release History

Feature Description

Before this date, ensure that your processing system is prepared to receive this additional lookup file.

106

The May 2014 release includes the following fixes:

• Bounce rate did not show up as a metric for Mobile Device reports.

• Dashboards displayed in a vertical layout displayed only 28 days instead of 30 or 31.

• Days Before First Purchase and Days between Repeat Purchases reports displayed duplicate Days in the report output.

• Time zone for report notes defaulted to Mountain Standard Time. It now defaults to the time zone of the report suite.

• Dashboard was not showing the Hourly granularity option.

• CSV reports were not being delivered. This issue occurred when running reports with specific segments, and attempting to deliver them in email, then changing the CSV file names to the same name as the segments.

• Downloaded dashboards were showing incomplete notes.

• Text in PDF files had white lines through it and text was clipped at the top of characters.

• The attempt to edit a user group resulted in the error “Request includes invalid report ID.”

• The login URL for a new user in reports & analytics is no longer data-center specific, but a generic http://my.omniture.com/login.

• Saving processing rules after having removed items from the Otherwise do the following section resulted the deleted items returning.

• Various Publishing widget issues were resolved:

• Publishing Widget was not refreshing.

• Publishing Widget was working in preview only, not in a live environment.

• Publishing Widget was not showing all values for a filtered reportlet. It only showed one value.

• When logging in to edit an alert, the selected alert was blank.

• The attempt to enable App Reports for specific report suites in the Admin Console failed.

• Trying to delete classifications resulted in an error.

• Page View report did not show the forecasting line on some yearly reports.

• Fixed formatting issues on yearly Return Visits Reports with monthly granularity.

Marketing Reports & Analytics - April 17, 2014

The April 2014 release includes the following fixes:

• When applying a breakdown by a custom conversion variable, the search text was not clearing. This caused the graph to render incorrect data for the filtered breakdown report.

• When a next custom traffic flow report was sent via CSV scheduled delivery, the next flow items were removed from the delivered report.

• The key metrics report did not have weekends highlighted if you used a vertical bar chart (or a vertical stacked bar chart).

• Scheduled dashboard arrived with some empty reportlets. If you used the Send Now option, they were sent correctly.

• When using the Compare Dates feature and sorting by the Change column, recalculations occur when moving between report pages that caused some of the line items to be re-ranked. A fix was made to reduce the likelihood of this occurring.

• Fixed an issue on the Hierarchy Report with the View Current Data setting enabled that caused the View Next

Level button to sometimes not appear.

Reports and Analytics Release History 107

• Fixed an issue that caused ClickMap page metrics to show zeros for total site Revenue and Page Participation metrics in some rare circumstances.

• Updated the social networks list so that the following domains are now recognized as social networks:

answers.yahoo.com, avforums.com, friendsreunited.co.uk, mumsnet.com, yelp.co.uk.

• Fixed an issue on the Full Paths Report where the same path was being listed twice with path metrics split between the two paths. These paths now report correctly as a single path.

• Fixed an issue that caused the forecast line to not appear in some rare circumstances on the Page Views Report.

• Updated numeric classification breakdowns to correctly recognize report filters.

• Fixed an issue on yearly reports with the View Current Data setting enabled. This issue caused the Page Views metric to report different totals between the ranked and trended view.

• Updated the Operating Systems Report to separate Mac OS versions by release version. These OSs now report as [major version].[minor version].[update], for example: 10.9.2.

Marketing Reports & Analytics - March 13, 2014

The March 2014 release includes the following fixes:

• When turning on normalization for commerce metrics, the normalization factor was based on Visits and not on the specified metric. Normalization factors are now calculated per metric, instead of using the Visits factor for all commerce events.

• Global calculated metrics like Bounce Rate were not available in the Report Suite Total reportlet. Bounce Rate is now available for selection in the Company Summary, Report Suite Summary, and Metric Gauge reportlet types.

• Publishing Widgets were handling the reports & analytics calendar incorrectly. The fix applies the correct time zone to deployed publishing widgets.

• Unnamed bookmarks and dashboard reportlets could not be edited. The system now assigns the default name

“Unnamed Report” to a report without a name. This allows it to be edited.

• Date format issues in Korean and Simplified Chinese that occurred with using a 2-digit year were fixed by using a

4-digit year like in other locales.

• Dashboard reportlets only showed 30 days in the reporting range. They now show all 31 days of a month.

• Garbled Japanese characters were displayed in the Correlation Filter window, and have now been fixed.

• Unlike the full report, the conversion funnel reportlet did not display conversions on the dashboard. This fix allows you to toggle summary data on and off in all funnel reportlets (Layout > wrench icon).

• Custom currency event values now show the decimal point on the Real Time Report.

• Fixed an issues that caused some non U.S. States to appear on the Geo > U.S. States Report.

• Fixed an issue that caused visitors to increase due to transaction ID data source uploads. Transaction ID uploads no longer increase visitor counts.

• The Next Pages and Previous Pages Reports no longer show additional report pages beyond the final page of the report.

• Current data was not being returned for some lifecycle metrics collected by the mobile SDKs.

• Fixed an issue that prevented breaking down page names by browser width.

Marketing Reports & Analytics - February 20, 2014

The February 2014 release includes the following fixes:

• Alerts for hourly visits were erroneously sending out alerts, even though the alert condition was not met. Alerts for hourly visits now work correctly.

• Fixed permission issue for Marketing Channel Overview report.

• Fixed an issue that prevented searching when a report was sorted by a numeric classification and was displaying a calculated metric.

• Adding bounce rate to a classification report caused the last line item to appear twice in the report.

Reports and Analytics Release History 108

• Fixed an issue in Classification Rule Builder that caused a "There are not classifications available" error to display and custom variables names to be changed when rules were edited after selecting a different UI display language.

Marketing Reports & Analytics - January 16 2014

The January 2014 release includes the following fixes:

• Fixed an issue where the Key Metrics report displayed incorrect totals for calculated metrics. Calculated metrics now always show "N/A" for the total in the Key Metrics report. This is consistent with all other reports where calculated metrics are used.

• Fixed an issue where, in Internet Explorer 8 and 9, the dashboard did not display fallout reports.

• Fixed an issue where the correlation between Referrer Type and Referring Domains was not available in the Data

Extract wizard.

• Fixed an issue where the breakdown of a classification by a root value worked, but breaking down the root value by a classification did not work. The fix works only for v15 data.

• Fixed an issue that prevented new BOT rules from being created in Internet Explorer 9 or 10.

• Fixed an issue that caused a database error when a report suite ID started with a number.

• Fixed an issue that caused scheduled reports to fail for trended reports that had no data and where the delivery format was HTML.

• Fixed an issue where multi-byte characters strings that were sent to the s.pageName variable were truncated at

100 bytes. This prevented the character from being visible in the Pages report.

•

• Fixed an issue that prevented SearchCenter reportlets from showing up in dashboards.

Note: Beginning on April 17, 2014, Internet Explorer 8 will no longer be a supported web browser for users of the Adobe Analytics web user interface. Taking this step allows Adobe to continue to add new functionality which relies upon modern web technologies and is not available in older browsers (such as IE 8 and earlier).

This change will not impact the measurement of your IE 8 web users within Adobe Analytics. Also, note that this change does not impact support for Firefox, Chrome, IE 9+, and other modern browsers. We recommend installing one of these browsers for use with Adobe Analytics.

Marketing Reports & Analytics - November 14 2013

This marketing reports & analytics maintenance release (11/14/2013) includes the following changes:

• Fixed the alignment of the Totals column for Test&Target > Campaigns reports that caused calculated metrics to misalign.

• Fixed an issue where totals in marketing reports & analytics (SiteCatalyst) did not match those in data warehouse, even though the same segment, time period, breakdowns and metrics were applied. The fix modifies the way cross-sell is "activated". Any time Product (no classification or classification X) is broken down by Product

(classification Y), there is no cross-sell. ("Cross-sell" displays the relationship between products in the same order.

For example, if a visitor purchased Item A, cross-sell will shows which other products were bought in the same order.)

• Fixed an issue where Custom Traffic was not listed in the breakdown menu for the Operating Systems report.

• Fixed the issue where a breakdown of products by product ID and name returned several values instead of just one expected value. The fix modifies the way cross-sell is "activated". Any time Product (no classification or classification X) is broken down by Product (classification Y), there is no cross-sell. ("Cross-sell" displays the relationship between products in the same order. For example, if a visitor purchased Item A, cross-sell will shows which other products were bought in the same order.)

• Fixed a display issue in marketing reports & analytics where selecting or changing dates on a Next Page or Previous

Page reportlet resulted in the display of zeros.

• Fixed an issue that occurred after opening a bookmark, making changes and saving it under a new folder. There was no save confirmation and the bookmark did not appear in the left bookmark menu. However, it did show up in Manage Bookmarks.

Reports and Analytics Release History 109

• Fixed a dashboard issue in Reports & Analytics that prevented the download of the dashboard in PDF. The dashboard failed to create a PDF report and the Send option for PDF/HTML email did not work. The reason was that the export to PDF was unable to use an image's embedded ICC color profile.

• Fixed the issue where the Paths > Pages > Next Page report was not downloadable as a.csv or as an Excel file.

• Fixed an alphabetization issue within the Add Segment drop-down list. The entire list of dimensions is now sorted alphabetically.

• Fixed an issue that occurred when using the smoothing function on a trended items report: no changes to the top

5 values appeared on the report.

• Fixed the issue that prevented the pdf version of the Next Site Section report from being downloaded and emailed.

Marketing Reports & Analytics - October 17 2013

This marketing reports & analytics maintenance release (10/17/2013) includes the following changes:

Fixes:

• Fixed an issue that was causing participation metrics (such as revenue and revenue participation) to break tables when dates were compared. The issue caused extra columns to be added to the header and the footer. (In Firefox and Chrome browsers)

• This fix reduced long load times that were reported when a) viewing segment definitions and b) when changing segments used in dashboards.

• Fixed an issue that prevented the breakdown (correlation) of Traffic Sources > Referring Domain by the dimension

Traffic Sources > Referrer. (Breaking down Referrer by Referring Domain worked.)

• Fixed an issue that resulted in the segment definition to display a blank box when clicking the Information icon on a segment in the Segments drop-down menu.

• Fixed an issue that prevented changing a conversion classification to a list var.(Admin Console > Report Suite

Mgr > Edit Settings > Conversion > Conversion Classification.)

Marketing Reports & Analytics - September 12 2013

This marketing reports & analytics maintenance release (09/12/2013) includes the following changes:

Fixes:

• Fixed an issue preventing you from adding classifications to List Variables. This issue occurred on the Conversion

Classifications page in the Report Suite Manager. (Admin Tools > Report Suites > Edit Settings > Conversion

> Conversion Classification.)

• Improved the Key Metrics Report so that it detects time-outs and will display an "incomplete data" error in this situation.

• Fixed an issue that was causing the Include Current Data option to disappear from reports. This issue occurred in isolated circumstances after changing the date range.

• Fixed an issue causing the Next Site Sections Flow Report to display an "incomplete data" error in certain circumstances. This issue occurred if 2nd-level branches were set to 8 or higher.

• Fixed an issue in Pathing reports, on the Filter Options page. The Does Not Contain filter was not removing matching line items from the report.

• Fixed an issue causing Search Engine reports to not identify searches that came from the Lycos, So-net, Rakuten, au, OCN, J:COM, JWord, Sleipnir, Lunascape, FMWORLD, My VAIO search engines. These search engines are now identified.

• Fixed an issue preventing the Single Access metric from returning data on the Site Sections Report.

• Fixed a character display issue occurring in non-English languages in the Referrer Type and Region/State reports.

This issue prevented reports from displaying data when translated text was added to a data warehouse segment.

Reports and Analytics Release History 110

Marketing Reports & Analytics - August 15 2013

The marketing report and analytics release (08/15/2013) includes the following changes:

Feature

IP Obfuscation

Description

The IP Obfuscation options in Admin Tools have changed. You can now selected the following options:

• Replace last octet with 0. The last octet is replaced before Geo lookup. As a result, if

Geo Reporting is enabled, the accuracy of these reports might be impacted.

• Obfuscate or Remove IP Address. If Geo Reporting is enabled, Geo lookup is performed before the IP address is obfuscated or removed.

Fixes:

• Some legacy dashboards were showing a graph that were smaller than the containing boxes.

• Scheduled reports that contained a Geo Countries reportlet with details and the "Include the HTML version of the report" option selected were not being delivered.

• When viewing the Test&Target > Campaign report, changing the report suite caused unclassified values to display.

The classified values now display after changing the report suite.

• The Show All button on the Success Events page in Admin Tools showed and selected all checkbox, instead of just showing each checkbox.

• List vars were not displayed in the processing rules interface drop down menus.

• For companies that do not have Ad Hoc Analysis enabled, the Save button did not save changes on the General

Account Settings page in Admin Tools.

• Referrer Type filter was not applied to a detail only view of Referring Domains reportlet.

• When viewing hourly visit data for dates before the SiteCatalyst 15 migration date, daily data was displayed instead of hourly. Hourly visit data for dates before the migration date now show as 0 and a notification message is displayed since this data is unavailable before the migration.

• For report suites that have custom calendars, all weekly alerts will now be sent on the first day of the custom calendar week instead of Sunday of the week.

• Segment names were not displayed in the UI if they contained quotes. The segment was loaded and applied correctly, but the name did not appear in the Segment field.

• Revenue Participation did not display data on the trended view of the Referring Domains Report.

• Average Page Depth was updated to be calculated as

Page Depth/Instances

, instead of

Page Depth/Visits to match Ad Hoc Analysis. This typically results in lower values for Average Page Depth across all pages. See

Average Page Depth

• Trended reports with monthly granularity were not showing data for the month in which the SiteCatalyst 15 upgrade occurred.

• The types "Unknown" "Supported" and "Not Supported" were not translated on Mobile reports.

• In custom traffic reports, total values of Unique Visitors and Monthly Unique Visitors for a month did not match even though the line items matched.

• On the Page Summary Report, the time spent on page showed 0, even though the metric was displayed for the selected page on the corresponding report.

Marketing Reports & Analytics (formerly SiteCatalyst) - July 18 2013

The Adobe Marketing Cloud was branded to integrate product solutions with core capabilities. The following table provides the new capability names and how they map to product names.

Retired Product Name

SiteCatalyst

Capability Name

Reports & Analytics

Reports and Analytics Release History 111

Retired Product Name

Discover

Insight

Genesis

DataWarehouse

TagManager

ReportBuilder

ClickMap

Capability Name

Ad hoc analysis

Data workbench

Data connectors

Data warehouse

Tag management

Report builder (for Excel)

Visitor click map

The marketing report and analytics release (07/18/2013) includes the following changes:

Feature Description

Updated interface In preparation for future platform enhancements and capabilities, Adobe

SiteCatalyst is being redesigned to join the integrated Adobe Marketing Cloud.

The redesigned interface will provide enhanced navigation and superior functionality to deliver an improved user experience.

Historical trend lines on custom date ranges

Historical trend lines are now displayed on more overtime reports.

• Historical trend lines are displayed regardless of whether you select a period

(e.g. click on the current day, week, month or year) or a range period (e.g.

you select a range of days).

• Historical trend-lines are displayed for custom calendars.

• Special column headers such as "Selected Day", "Selected Week", "Selected

Month", "Selected Year" are now displayed on custom calendars.

• Smoothing will be available on all reports and will support historical trend lines.

• Historical trend lines are displayed when you select the day of week option.

Segment using Social and Mobile

App metrics

Social and Mobile App metrics can now be included in segments created in reports and analytics, ad hoc analysis, and data warehouse.

• Classification rule builder was updating classifications for only the previous month, instead of the previous six months.

• Renamed video events and metrics displayed the default name in the report navigation menu instead of the new name for some report suites.

• Fields that contained data that is in a right-to-left language was incorrectly displayed in left-to-right order in downloaded or scheduled PDF reports.

• A "You do not have enough ReportBuilder licenses" error was displayed when saving a user in the ARB group.

This occurred if the maximum number of licenses was in use, even though the user was already licensed and the maximum was not exceeded.

• Advanced filters on breakdown reports were not being saved in the advanced search dialog. This prevented the search from being viewed or edited again after it was applied.

• When creating an advanced filter, pipe characters ( "|" ) were being improperly escaped, which prevented searching for pipe as a literal character.

• On the Mobile Device Type report, applying a breakdown after a classification hierarchy drill-down caused the report to not display data.

Reports and Analytics Release History 112

• Summary reportlets that do not have an associated report generated an "Unable to retrieve reportlet" error when they contained metrics for which current data was not supported. These reportlets now display finalized data.

• The ClickMap Report displayed the same data on each page of a multi-page report.

• Mobile Device Type and Mobile Operating System reports were not filtering "Other" line items even when the correct filter was applied.

• The ranked Time Spent on Page report was not displaying data before the SiteCatalyst 15 upgrade date.

• The trended Key Metrics report was not displaying current data for revenue and carts metrics when current data was enabled.

• Compare dates on the Full Paths report displayed 0 for all values for one of the two dates based on the sort order of the report.

SiteCatalyst 15.5 Maintenance Release - June 20 2013

The SiteCatalyst 15.5 release (06/20/2013) includes the following changes:

Feature Description

Site metric correlations from the breakdown menu

You can now view Time Spent on Site for traffic variables, and Time Spent

Per Visit and Time Prior to Event for commerce variables and events from the breakdown menu in reports.

Adobe Analytics for iOS App

Coming Soon

Adobe Analytics for iOS provides mobile access to dashboards, bookmarked reports, and custom report generation with anomaly detection. Look for it soon in the Apple App Store.

Notices

• Internet Explorer 7 is no longer tested for compatibility with the SiteCatalyst UI. Data collection continues to work as expected for customers using Internet Explorer 7.

• In October 2013, the SiteCatalyst 13.5 interface will no longer be accessible. All scheduled reports that were created in SiteCatalyst 13.5 must be migrated to a supported version before this date.

Fixes

• When current data was enabled, revenue, orders, and other event reports were incorrectly duplicating values every other hour during the current day.

• Compare reports did not support more than one level of subrelations in a classification hierarchy. Compare reports now provides a comparison through each level.

• Conversion reports with hourly granularity were incorrectly showing that current data is available. This caused the value for the current hour to be displayed for all future hours of the report. The current data option is now correctly disabled for these reports.

• PDF downloads of text reportlets displayed an "HTML error on line 1: Malformed XHTML" error message.

• Some Excel reports were not emailed after clicking Send.

• In downloaded Excel reports, path length did not match the correct value that was displayed in SiteCatalyst.

• When viewing multiple report suites in different browsers or tabs as the same user, processing rules were saved to the last selected report suite by that user. Rules are now saved to the report suite that is selected in that tab or window.

• In the Admin Console, changing some variable settings across multiple report suites caused a "Report not Available at this Time" error. These changes are now saved correctly across the selected report suites.

See

SiteCatalyst 15 Help

for more information.

Reports and Analytics Release History 113

SiteCatalyst 15.5 - May 23 2013

The SiteCatalyst 15.5 release (05/23/2013) includes the following changes:

Feature

Include Current Data

Description

Improves on the Current Data feature release in October 2012. You can now turn on this processing feature in the report header. Include Current Data lets you view data latency down to the minute in analytics reporting, occasionally even before this data has been processed by Adobe Analytics.

See

Include Current Data

in Analytics Reference Help.

Classifications Rule Builder

Rather than maintaining and uploading classifications each time your tracking codes change, you can create automatic, rule-based classifications and apply them across multiple report suites. When you create rules, you can also use powerful regular expressions to match consistently formatted string values (such as those found in tracking codes) with a classification.

See

Classifications Rule Builder

in Analytics Reference Help.

New version of

AppMeasurement for

JavaScript

A new JavaScript AppMeasurement library is now available in Code Manager. This library provides the same core functionality of s_code.js

, but is lighter and faster for use on both mobile and desktop sites.

• 3-7x faster than the H.25 code.

• Only 21k uncompressed and 8k gzipped (H.25 code is 33k uncompressed and 13k gzipped).

• Native support to get query parameters, read and write cookies, and perform advanced link tracking.

• Small and fast enough to be used with mobile sites, and robust enough to be used on the full desktop web, allowing you to leverage a single library across all web environments.

See

AppMeasurement for Javascript

in the Analytics Implementation Guide.

Note: Some plug-ins are not supported in this new version. See Plug-in Support for details.

Classifications on List

Variables

You can now rename and classify values that are captured in List Vars (s.list1, s.list2, s.list3).

Classifications on Social and

Mobile App dimensions

Social and Mobile App dimensions can now be classified.

Expanded Social and Mobile

App reporting

Social and Mobile App metrics can now be reported in ReportBuilder, and the Web

Services APIs.

Reports and Analytics Release History 114

Feature

Compare to Segment

Description

In the report header, the new Compare to Segment option lets you select a segment for comparison against the current report's data. This feature functions similarly to the Compare to Site feature.

For example, you can run a Pages Report, then click Compare to Segment to instantly compare data.

Expanded settings control for report suites

Admin users can now enable or disable the following features for one or multiple report suites in the Admin Console:

General > General Account Settings

• GeoSegmentation

• Transaction ID Storage

• DataWarehouse Display

Traffic > Traffic Variables

• Pathing on custom traffic variables

Conversion > Success Events

• Participation on custom events

• Unique Event Recording (event serialization)

Conversion > Conversion Variables

• Enable Merchandising on custom conversion variables

Improve Report Suite

Template

When creating a new report suite, additional settings are now copied, including

GeoSegmentation, Japanese Keyword Processing, and DataWarehouse. In addition,

Localization and Marketing Channel Reports are enabled by default.

Improved Search Filters on

Reports

The way search filters work on reports has changed.

Previously, the search field that is displayed on each report accepted special characters, such as dash "-" for "not". Special characters in this field needed to be escaped using backslash "\" to represent the literal value. This field is now a literal search field.

The Advanced Filter Options now provides the following search options:

• equals

• contains one of

• starts with

• ends with

Additionally, you can select an advanced search to search using special characters and wildcards.

All existing bookmarks that have saved searches continue to work as expected.

These saved searches appear as advanced searches using special characters and wildcards.

Reports and Analytics Release History 115

Feature Description

Trended dashboards and reports now correctly show the top items

When the Selected Items for a trended dashboard or report is set to display Top

Items, the report now correctly displays the top items for the selected date and/or segment. Previously, when you changed the date or segment, the top items stayed the same even when they were not the top items for that date range or segment.

Adobe Analytics for iOS App

Coming Soon

Adobe Analytics for iOS provides mobile access to dashboards, bookmarked reports, and custom report generation with anomaly detection. Look for it soon in the Apple

App Store.

See

SiteCatalyst 15 Help

for more information.

Fixes

• You can now set events to values other than 1 using processing rules.

• The Key Metrics Report now distributes instances correctly when hourly granularity is selected. Previously all instances were reported displayed in a single hour.

• When reporting across the SiteCatalyst 15 Upgrade date, the v14 Page Views metric is now reported as Instances.

The v14 Page Views metric was renamed to instances in v15, when a new Page Views metric was introduced.

• Total calculated metrics (metrics that use the total for the reporting period in every line item) were reported incorrectly when a partial month was selected on overtime reports.

• When you break down a Traffic Sources Reports by a prop report, values are now non-persistent. This lets you use correlations to see the referring domain that brought users to a page.

• Fixed an issue that caused duplicate key values when using SAINT import due to case-sensitivity issues.

• Fixed an issue that prevented users from editing Targets.

• Fixed an issue that prevented data from displaying in the Site Hierarchy report for certain report suites.

• Classifications are now allowed for list variables.

• Fixed an issue that prevented certain users from being able to access scheduled reports.

• Fixed an issue that prevented Target reports from being displayed when delivered in HTML format.

• Fixed an issue that caused missing data when breaking down reports by Device Type.

• Fixed an issue that caused email messages to be delivered without the scheduled report attached.

• Fixed an issue that prevented users from creating calculated metrics containing both traffic and commerce metrics.

• Fixed an issue that prevented delivery of certain scheduled reports. These reports were delivered according to schedule before the April 2013 MR.

• Fixed user interface issues when using DataWarehouse on Google Chrome.

• Fixed Publishing List Manager to appropriately handle multiple email addresses when using multiple report suites.

• Fixed an issue that prevented users from using the Customize Menu option on Microsoft Internet Explorer 9.

• Fixed an issue that prevented users from using the Mobile Application Reporting feature in Admin Console.

• Fixed an issue that caused an error message to display when users with sufficient rights tried to edit menus using the Customize Menu option.

SiteCatalyst 15.4 Maintenance Release - April 18 2013

The SiteCatalyst 15.4 maintenance release (04/18/2013) includes the following changes:

New Features

Reports and Analytics Release History 116

Feature

Coming Soon! New version of

JavaScript AppMeasurement

Description

A new JavaScript AppMeasurement library is coming soon. This library provides the same core functionality of s_code.js

, but is lighter and faster for use on both mobile and desktop sites.

• 3-7x faster than the H.25 code.

• Only 21k uncompressed and 8k gzipped (H.25 code is 33k uncompressed and

13k gzipped).

• Native support for several common plugins (get query parameters, read and write cookies, encode URLs, and advanced link tracking).

• Small and fast enough to be used with mobile sites, and robust enough to be used on the full desktop web, allowing you to leverage a single library across all web environments.

This library is currently scheduled to be available in Code Manager in the May

2013 Maintenance Release.

Note: Some plug-ins won't be supported in this new version. When the code is finalized, we'll provide a plug-in compatibility list with the supported plug-ins.

Mobile Application Reporting in

Analytics

Conversion metrics in GEO

Segmentation Reports

SiteCatalyst now provides a pre-configured dashboard with mobile application statistics, that is based on the

Application Lifecyle Metrics

You can now report on conversion KPI based on geographies, which lets you identify your most valuable geographies by conversion event.

Internet Explorer 6 is no longer tested for compatibility with the

SiteCatalyst UI

Internet Explorer 6 is no longer tested for compatibility with the SiteCatalyst UI.

Data collection continues to work as expected for customers using Internet

Explorer 6.

SiteCatalyst 15 is the default version in the login drop down

The login menu defaults to SiteCatalyst 15 if you have not previously selected a different version.

Increased maximum limit for single values in a hit

Added Social menu

The maximum limit for a single value in a single hit was increased from 32-bit to

64-bit. The allows for much larger individual values for global currencies. For example, a 32-bit value can hold an assigned value of up to 2,147,483,648.

Because two digits are required for decimal values (such as cents for dollars), the remaining maximum can only reach 21,474,836 as a single revenue value.

The change to 64-bit now allows for much larger individual values required for global currency evaluations.

Customers who have both Adobe Analytics and Adobe Social will see a new

Social menu in the SiteCatalyst left navigation menu. This menu contains events and variables that have been deployed as part of your Social measurement.

See

SiteCatalyst 15 Help

for more information.

Fixes

Reports and Analytics Release History 117

• Calculated metrics that are calculated using metric totals were being reported incorrectly over custom date ranges.

• Fixed performance issues when loading large numbers of segments that caused the Segment Definition Builder to load slowly.

• Several Windows Phone devices were not being displayed as Windows devices on the Mobile Operating Systems

Report.

• Fixed an issue that caused customers with special characters in the report suite name to display an error when accessing Admin Console.

• Fixed an issue in mobile application reporting that caused Lifecycle metrics from mapping correctly to reserved variables.

• Fixed an issue that caused a small number of breakdowns to not display properly in data extracts.

• Fixed an issue that prevented certain line items from displaying in data extract filters when trying to select specific items.

• Fixed an issue with date formats in scheduled and downloaded reports in non-English languages.

• Fixed an issue that caused the x axis to display incorrectly in trended reports with certain date ranges and granularity combinations.

• Fixed an issue that caused display issues in the Report Suite settings within the Admin Console for users with limited admin permissions.

• Fixed an issue with conversion permissions with events higher than 75.

• Fixed an issue that let customers add more users than available licenses to the ReportBuilder user group.

• Fixed an issue that caused processing rules to display differently depending on the logged-in user.

• Fixed a formatting issue in downloaded PDF reports from dashboards with text reportlets that included the HTML

List tag.

SiteCatalyst 15.4 Maintenance Release - March 21 2013

The SiteCatalyst 15.4 maintenance release (03/21/2013) includes the following changes:

Description Feature

Correlations available for all traffic variables

Correlations are now available for all traffic variables, which enables you to break down any traffic variable by any other in SiteCatalyst traffic reports.

Historic data for correlations that were not previously configured is available for all dates after the SiteCatalyst 15 upgrade date.

Correlations that were configured before the SiteCatalyst 15 upgrade date continue to have historical data from the date when the correlation was enabled.

Bookmarks, dashboards, and other reports that currently use correlations are not impacted and continue to work as expected.

As part of this change, Correlation Manager was removed from Admin Console, as you no longer need to manually configure correlations.

Numeric/Currency Events outside of the products list

You can now provide a decimal value for Numeric/Currency Events in the events list. Previously, decimal values for these events were supported only within the product list. Numeric/Currency Event values in the events list apply to all products in the products list.

Reports and Analytics Release History 118

Feature Description

This is useful to track order-wide discounts, shipping, and similar values, without modifying the product price or by tracking it in the product list separately. For example, if you configured event10 to contain order-wide discounts, a purchase with a 10% discount might appear similar to the following: s.events="purchase,event10=9.95" s.products=";Shoes;1;69.95,;Socks;10;29.50"

On the order-wide discounts (event10) report, you would see the following:

Product

Shoes

Socks

Total

Event10

9.95

9.95

The report total represents the de-duplicated event total (the total amount of discounts during the reporting period), not the sum of the event values for each product.

If a value for a Numeric/Currency Event is specified in the products string and in the event string, the value from the event string is used.

Changes to Visitor Migration

Changes to Link Tracking

Redirects

If you are planning a migration from third-party to first-party cookies (or any other cookie migration), the visitor migration process has changed.

For enhanced security, visitor migration is now configured by ClientCare on the data collection server, rather than using data collection variables in your data collection code.

In an upcoming release, restrictions are being enabled on the mechanism that lets you redirect using the url

query parameter after tracking a link. For example:

<a href="metrics.myco.com/b/ss/...&url=http://somesite.com"

For enhanced security, limitations are being placed on the domains to which redirects are allowed. After this change, you must specify a white list of domains where redirects are allowed. If a redirect is attempted to a domain not on this list, a 403 forbidden error is returned to the browser.

Adobe is currently auditing report suites that are using this functionality to pre-populate the white list based on the redirect URLs currently in use. To confirm and update the white list for your report suites, contact ClientCare.

Link tracking redirects will be disabled by default for all other report suites.

International Geo Postal Codes Starting February 28th 2013, international postal codes will appear on the Visitor

Zip/Postal Code Report for report suites that are configured to have the geo zip/postal code populated by Adobe data collection servers.

Reports and Analytics Release History 119

Feature Description

The IP-to-zip mapping mechanism was also upgraded to improve accuracy. This upgrade might affect metrics associated with some zip codes.

Custom names for processing rules

You can now provide a custom name for a processing rule. Previously, the name was automatically generated based on the operation and the selected variable.

Internet Explorer 6 is no longer tested for compatibility with the

SiteCatalyst UI

Internet Explorer 6 is no longer tested for compatibility with the SiteCatalyst UI.

Data collection continues to work as expected for customers using Internet

Explorer 6.

SiteCatalyst 15 is the default version in the login drop down

The login menu defaults to SiteCatalyst 15 if you have not previously selected a different version.

Added Social Analytics Menu Customers who have both Adobe Analytics and Adobe Social will see a new

Social menu in the SiteCatalyst left navigation menu. This menu contains events and variables that have been deployed as part of your Social measurement.

Fixes

• Fixed an issue when downloading CSV reports that caused column headers to be blank.

• Fixed an issue that caused data extracts to take longer than expected to process or sometimes time out.

• Fixed an issue that caused the date to shift one day forward on dashboards and reportlets.

• Fixed an issue that caused justification differences between images when viewed on a dashboard versus a downloaded report in PDF format.

• Fixed an issue that prevented Test&Target campaigns from displaying in SiteCatalyst.

• Fixed an issue that prevented calculated metrics that include Unique Visitor from displaying in the Calculated

Metrics menu list in the Favorites menu.

• Fixed an issue that prevented users from editing conversion variables using the Admin Console.

• Fixed an issue that prevented users from editing or removing members from a user group that contains a large number of members.

• Fixed an issue that prevented user groups with long names from displaying in the Admin Console. A validation mechanism is now in place to prevent users from creating user groups longer than 255 bytes.

• March 11th 2am data was missing (it appeared as 3am data) on trended reports (Page Views and Events) with hourly granularity for report suites that aren't configured for daylight savings time.

SiteCatalyst 15.4 Maintenance Release - February 21 2013

The SiteCatalyst 15.4 maintenance release (02/21/2013) includes the following changes:

New Features

Feature Description

(Update 2/28)

International Geo Zip

Codes

Starting February 28th 2013, international zip codes will appear on the Visitor Zip/Postal

Code Report for report suites that are configured to have the geo zip code populated by

Adobe Data Collection Servers.

We also upgraded the IP-to-zip mapping mechanism, which improves accuracy. This upgrade may affect metrics associated with some zip codes.

Reports and Analytics Release History 120

Feature

Hourly Alerts

Description

SiteCatalyst now considers data latency when triggering hourly alerts. If the previous hour's data is not available at the end of the hour, the alert re-checks on a five minute interval for the complete data and then triggers the appropriate alerts.

Campaign Manager

End of Life

The Campaign Manager (Admin > Manage Campaigns) feature was removed.

Changes to the

Search Engines and

Keywords reports

The Search Engines and Keywords reports were changed by default to credit the most recent search engine or keywords for a visit if no finding methods allocation setting was selected. Previously the first values were credited. This behavior now matches Discover.

For example, if a customer visits through a paid keyword search, then later visits through a natural keyword search before the visit expires, previously the paid keyword search received credit.

Fixes

• In conjunction with the changes to the Search Engines and Keywords reports listed above, an issue was resolved that caused search metrics to be incorrectly allocated on these reports between January 17 and February 21.

Natural Search Engine, Paid Search Engine, and Keywords reports that were retrieved during this period need to be re-run to show correct data.

• Added mobile devices with unknown carriers to an Unknown row to the Mobile Carriers Report, and updated the visits total to include all visits. This fixes discrepancies between the total visits on the Mobile Carriers Report and the total mobile visits on the Connections Type Report.

• Participation metrics now properly display as available metrics on List Variable reports.

• In Marketing Channel rules, added support for the empty, does not exist, and other special operators to the search keywords, search engine, and search track code hit attributes.

• Fixed report graphs that prevented normalized numbers from correctly displaying.

• Fixed an issue that caused inaccurate data to be returned when breaking down a traffic classification by its key value.

• Fixed an issue that prevented users from using numeric 2 metrics as part of a calculated metric.

• Added support for additional calculated metrics in the Key Metrics report.

• Added an error message that displays if you attempt to select Hourly granularity on reports, if that granularity is not available.

• Fixed an issue that caused inconsistent graph legends when deselecting metrics in the Key Metrics report.

• Dashboard column headers now display appropriate time periods when comparing dates.

• Fixed an issue that infrequently prevented users from updating reportlets in dashboards.

• Fixed an issue that caused the header in the Company Summary dashboard reportlet to display the number of the event rather than the number and its friendly name.

• Fixed an issue that prevented users from transferring SiteCatalyst settings from one user to another user.

• Fixed a processing issue in the VISTA upload script that caused files to indicate they were processed successfully but showed 0 rows processed.

• The Data Extract and ExcelClientReferring Domains Report now only include Typed/Bookmarked traffic if specifically requested.

• The Unspecified line item in the Mobile Devices Report can be filtered in ReportBuilder and ExcelClient.

• Fixed an issue in Geo Location Reports that caused the U.S. state of Connecticut to be improperly classified as

Australian Capital Territory. This caused reports to not return data for Connecticut, and to return extra data for the

Australian Capital Territory.

Reports and Analytics Release History 121

SiteCatalyst 15.4 Maintenance Release - January 31 2013

The SiteCatalyst 15.4 maintenance release (01/17/2013) includes the following improvements:

Feature Description

Time Prior to Event

Report

A new report, Time Prior to Event, is now available in SiteCatalyst under Site Metrics.

This report displays the amount of time that passes before a selected conversion event occurs during a visit.

Revenue and other metrics on this report are displayed in the time slot when the event occurred. For example, if a visitor makes a $5 purchase in the 1-5 minute time slot, then an additional $10 purchase in the 5-10 minute time slot, $5 appears in the 1-5 minute time slot, and $10 appears in the 5-10 minute time slot. Visits are credited to the time slot in which the visit ends, so the visit appears in the 5-10 minute slot when the visit ended.

Time Prior to Event Revenue Visits

1 - 5 minutes

5 - 10 minutes

Since the visit is displayed in the 5-10 minute time slot, you might see time slots with high metrics but low visits. This indicates that the event was part of a longer visit.

Time Spent Per Visit

Report Updated

The Time Spent Per Visit Report was updated to not include bounces (a visit to your site that contain a single server call). After this change, you'll see a reduction in the number

of visits in the "less than 1 minute" time range.

Revenue and other metrics displayed on this report are credited to the time slot in which the visit ended. For example, If a visitor makes a $5 purchase in the 1-5 minute time slot, then an additional $10 purchase in the 5-10 minute time slot, revenue for both of these purchases appears in the 5-10 minute time slot.

Time Spent Per Visit

1 - 5 minutes

Revenue

Visits

5 - 10 minutes 15 1

Assigning all credit to the time slot in which the visit ends lets you view metric totals for visits of a certain length (customers who spend x time generate x overall revenue per visit).

On the Time Prior to Event Report, revenue and other events appear in the time slot in which it occurred, so use that report if you want to view when events occur during a visit.

Reports and Analytics Release History 122

Feature

Expansion of Page

URL in Processing

Rules

Description

In an upcoming release, Adobe Data Collection Servers will begin collecting page URLs longer than 255 characters. This change makes the entire page URL available in Processing

Rules and Data Feeds.

You must upgrade to JavaScript H.25.3 (released January 2013) to enable this change.

Attribution Changed for

"None" Values

A change was made to the way "None" is attributed when linear attribution is selected.

"None" now receives credit only when it is the only value receiving credit. If other values are receiving credit, credit is allocated to those values and "None" receives no credit.

New Fallback Visitor

Identification

JavaScript H.25.3 contains a new fallback visitor identification method for visitors whose browser blocks the cookie set by Adobe’s data collection servers (called s_vi). Previously, if a cookie could not be set, visitors were identified using a combination of the IP address and user agent string during data collection.

With this update, if the standard s_vi

cookie is unavailable, a fallback first-party cookie is created with a randomly generated unique ID. This cookie, named s_fid

, is set with a 2 year expiration and is used as the fallback identification method going forward. This change should result in increased accuracy in visit and visitor counts, especially for sites using third-party cookies. If the s_vi

and the s_fid

cookies cannot be set, visitors are identified using a combination of IP address and User Agent.

After this change, SiteCatalyst 14 continues to include only visitors that are identified using the s_vi

cookie in the visits total. Visitors identified by the fallback method are not included in the visits total.

SiteCatalyst 15 visits total continues to include all visitors that are identified by the s_vi cookie or by using a fallback method.

All SiteCatalyst report suites now receive

Test&Target report data

All SiteCatalyst report suites in your login company now receive Test&Target report data when the Test&Target to SiteCatalyst integration has been set up. Previously, this data was sent to a single report suite that was selected in Test&Target.

Campaign Manager

End of Life

The Campaign Manager (Admin > Manage Campaigns) feature is scheduled for removal in the February 21 Maintenance Release.

Fixes:

• A permissions issue prevented some users from accessing Target reports, even when assigned the correct privileges.

• New segments created on a dashboard did not appear in the Segmentation drop-down list until a refresh, even though the segment was created and saved correctly.

• A data discrepancy was displayed between the top items on the Referring Domains Report and the line items in the report for the week that a report suite was upgraded to SiteCatalyst 15

• A breakdown based on an unspecified value in a classification displayed all classification values, rather than only values specific to the selected line item.

Reports and Analytics Release History 123

• Some line item values did not appear for selection in the Fallout Builder, even when the values appeared in the variable report.

• Line item totals were not displayed on the Geosegmentation Regions Report.

• On dashboards that were migrated from SiteCatalyst 14 to SiteCatalyst 15, some notes were not displaying in the printed version of the report.

• Legends were not displayed on bar charts in dashboards.

• Correlations launched from the Mobile Devices Report were limited to a maximum of 50 items. All report items now display in these reports.

• Some users were unable to view breakdowns on the Mobile reports, even when assigned the correct privileges.

• The Compare Dates feature did not work on Mobile breakdown reports.

• Added Instances as an available metric in the Server, Site Section, Visitor State, and Visitor ZIP/Postal Code reports.

• Traffic reports with daily granularity displayed different values in some circumstances for the carts metric in

ReportBuilder and SiteCatalyst.

• Detail reports opened by clicking a referrer on the Referring Domains Report showed results for referrers that do not match the selected referrer. Now only the selected referrer shows results on these detail reports.

• In the Browser Type Report, some calculated metrics did not display in the trended view, but displayed correctly in the ranked view. Calculated metrics now display correctly in both views.

• When editing conversion variable expiration settings with multiple reports suite selected, variables with custom expiration lengths displayed "Day" instead of the custom length. These variables now display the custom expiration length.

• Changed the Total Visits on the Visits Report to display the total for the month listed in the heading. This row previously displayed 4 weeks of data and matched the totals row at the bottom of the report.

SiteCatalyst 15.4 Maintenance Release - November 8 2012

The SiteCatalyst 15.4 maintenance release (11/08/2012) includes the following improvements:

Feature Description

TagManager All SiteCatalyst customers received access to TagManager on 11/01/2012. TagManager is the standard deployment method for Adobe Marketing Cloud products.

See

TagManager

Fixes

• Fixed an issue that caused data to repeat when a different page was selected when viewing unique visitors on the

Mobile Devices Report.

• (Adobe Social Customers only) Fixed an issue that caused some SiteCatalyst metrics to not appear on the Add

Metrics window on reports that also contained Social metrics.

• Fixed an issue that caused totals on the trended Time Spent per Visit Report when crossing the SiteCatalyst 15 upgrade date to be calculated incorrectly.

• Fixed an issue on trended reports involving custom reporting periods that start or end with partial days, weeks, or months (based on the selected granularity). These periods reported incorrectly when crossing the SiteCatalyst 15 upgrade date.

• Fixed an issue that caused the Page Name tool to not work for report suites that first used the tool after the August

Maintenance Release.

• Added line items “1680 x 1050,” “1366 x 768,” and “1920 x 1080” to the Monitor Resolution Report.

• Fixed an issue that caused trended Classification Hierarchy Reports to time-out in some circumstances.

Reports and Analytics Release History 124

SiteCatalyst 15.4 Maintenance Release - October 22 2012

The SiteCatalyst 15.4 maintenance release (10/18/12) includes the following enhancements:

Feature Description

Current Data reports in

SiteCatalyst

SiteCatalyst now provides Current Data reports that let you see the latest report data with reduced latency. Traffic data displays on Current Data reports within 1 minute, while conversion data displays within 20 minutes.

See

Current Data

Case-insensitive traffic variables for existing report suites

You can now configure traffic variables to ignore case on existing report suites. This lets you report mixed-case variations of the same term as a single line item, and reduces cardinality. This change applies to data in SiteCatalyst, Discover, and DataWarehouse.

For each report suite, you can ignore case for all traffic variables, or for specific variables only. This can be configured by ClientCare.

Impact on SAINT

If you are using SAINT to classify report suite data that is mixed case historically, we recommend that you do not ignore case for traffic variables at this time. Ignoring case for traffic variables might prevent you from editing classifications for historical case-sensitive data. The ability to edit these classifications for historical data is planned for a future release.

Impact on DataWarehouse

Previously, DataWarehouse ignored case for page, channel, server, custom links, download links, and exit links. After October 18, 2012, unless specifically configured to ignore case, DataWarehouse traffic variables will be case-sensitive to match SiteCatalyst.

This might impact the data you see in DataWarehouse reports after October 18, 2012.

If you configure ignore case for traffic variables, case is ignored for all date ranges in

DataWarehouse reports. For example, if you enable case insensitive traffic variables in

October, and then generate a DataWarehouse report for the month of September, case is ignored for this report.

Fixes

• CSV reports are now in ISO 8601 compatible format. You can revert CSV reports to the previous format in Admin

> Company > Preferences.63176

• Fixed an issue that caused CSV format Previous Page and Next Page reports to display incorrectly. 54084

• If a dashboard is taking a long time to download, a message now displays that lets you select to email the dashboard.

72332

• Multi-character delimiters are now supported for specifying hierarchies (for example, "||"). 78885

• iPod touch is now classified as a Media Player device on the Device Type Report. 77555

• The Manage Pages option was removed from Individual Report Suite Settings in Admin Console as the settings are not relevant for SiteCatalyst 15.78216

• Fixed an issue that prevented segmenting on browser width. 100757

• Fixed an issue that caused weekly granularity totals on trended reports to calculate incorrectly for the week crossing the SiteCatalyst 15 upgrade date. 101866

Reports and Analytics Release History 125

• ClickMap : Fixed an issue that caused the "Some Links Not Found" message to not appear when a page contained click data for removed links. 66943

SiteCatalyst 15.4 Maintenance Release - September 13 2012

The SiteCatalyst 15.4 maintenance release (09/13/12) includes the following enhancements and fixes:

Fixes:

• Fixed an issue that occasionally caused funnel reports with a filter applied to show no data when displayed in a dashboard. This issue occurred only after the date range was modified.

• Fixed an issue that caused file corruption in compressed Excel report downloads in Internet Explorer 8.

• Fixed an issue that prevented global calculated metrics from being selected in mobile reports.

• Fixed an issue that prevented some calculated metrics from being selected on reports. SiteCatalyst now evaluates all calculated metrics when loading the Metric Selector and allows you to select any calculated metrics that are valid for the report.

• When displaying a report that has a segment applied to which the user does not have access (for example, a shared bookmark to a report with an unshared segment), the UI now displays "unknown segment" rather than a blank segment name

• Fixed an issue that prevented Page Filters in the Clickmap Report from being displayed in the Choose Page window.

• Fixed an issue on the Referrers Report that caused Typed/Bookmarked referrers to display on this report as

"Unspecified". This report now contains only non-Typed/Bookmarked referrers similar to SiteCatalyst 14.

• Fixed an issue that Caused the Time Spent on Page Report to show zero data after switching to a trended view.

SiteCatalyst 15.4 Maintenance Release - August 16 2012

The SiteCatalyst 15.4 maintenance release (08/16/12) includes the following enhancements and fixes:

Fixes

• Fixed an issue that caused the Exits Report to not show data after the SiteCatalyst 15 upgrade date.

• Fixed an issue that prevented Discover shared segments that were created before Discover 3.0 from being displayed in SiteCatalyst.

• Fixed an issue that caused trended reports on report suites that have a custom calendar to display an incorrect graph. The data returned was displayed correctly.

• Fixed an issue that caused users to be logged out after visiting Admin > Billing.

• Fixed an issue that caused Admin Console to display incorrect event numbers for Merchandising binding events when using events 51-100.

• Fixed an issue in the Marketing Channels Overview Report when a custom event is selected that caused the

First and Last Touch channel detail values to appear the same.

• Changed how linearly allocated metrics in subrelated reports are calculated to match SiteCatalyst 14 processing methods.

• Fixed an issue that prevented the Key Metrics Report from showing Page Views when a single day was selected.

• Fixed an issue that caused instances and visits to have the same value in Test&Target Campaigns.

• Fixed an issue in ReportBuilder and ExcelClient that caused the breakdown of the Mobile Device Type Report by the Mobile OS Report to show data for only the first line.

• Fixed an issue that prevented the Mobile OS Report from being displayed in breakdown menu

• Changed the event name on correlation reports to "instances" instead of "page views" to match the actual metric being reported.

• Fixed an issue that caused breaking down a single Referrer Type by Referring Domains Report to return the full

Referring Domains Report.

• Fixed an issue that caused the Video Overview Report to perform currency conversion on counter events when the Use report suite's default currency option is disabled.

Reports and Analytics Release History 126

• Fixed an issue in Data ExtractsAdvanced Delivery Options that caused the current month to be selected even when a different month is selected.

• Fixed an issue on the Full Paths Report that caused the Entry Page and Paths containing filters to not apply.

Data was shown correctly when Entire Site was selected.

• Fixed an issue when the SiteCatalyst widget was configured with a Fallout chart that caused the image to not initially appear when the widget is first loaded.

SiteCatalyst 15.4 - July 19 2012

The SiteCatalyst 15.4 release (07/19/12) includes the following enhancements and fixes:

Mobile Carrier Report

This report shows the wireless service provider (Verizon, AT&T, Sprint, and so on) used by site and app visitors.

View this report at Visitor Profile > Technology.

Updated Connection Types Report

The Connection Types Report was enhanced to include mobile traffic.

Improved Reporting of Internet Explorer Compatibility Mode

When Internet Explorer runs in compatibility mode, IE 8 and IE 9 report the user agent as IE 7. This resulted in reports showing increased traffic from IE 7 browsers.

After July 19, 2012, IE 8 and IE 9 are reported as the actual browser version even when compatibility mode is enabled. After this change, you will likely see a significant drop in IE 7 traffic. IE 7 traffic could drop as much as 70%, depending on how many users are in compatibility mode, with a corresponding increase in IE8 and IE9 traffic.

Rollup Report Suites

Rollup Report Suites are now re-enabled in SiteCatalyst 15 and can contain up to 40 child report suites. See

Rollup

Report Suite

for details and additional limitations.

Enhancement to Typed/Bookmarked Referrer type on Mobile Devices

(updated 7/31/2012) As of 7/12/2012, mobile devices now report a referrer type of typed/bookmarked if there is no referrer on the first hit of the visit. Previously, if a mobile device did not have a referrer on the first hit of the visit it was considered to not support JavaScript and no referrer was reported. This will typically result in a significant increase in Typed/Bookmarked in the Referrer Types report from that day forward.

Fixes:

• Added the ability to configure a report suite for Mobile Application Tracking as a beta feature.

• Fixed an issue that caused the First Touch and Last Touch Channel Detail reports to not appear in the menu on report suites with SearchCenter enabled and no classifications created on the Marketing Channel Detail variables.

• Fixed an issue that caused the Products Conversion Funnel Report to not retain applied filters when sending a link to a generated report.

• Fixed an issue that caused values for listvars to display incorrectly when building a segment using Segment

Builder.

• Fixed an issue occurring when breaking down a single referrer type (Other Website) by referring domains. This bug returned the full Referring Domains Report instead of the breakdown.

• Fixed an issue displaying double-byte characters on the Video Overview Report.

• Fixed an issue on PDF exports of date compare reports that caused the date to appear in the column header instead of the metric name.

• Fixed an issue that prevented a calendar event from displaying in graphs on Internet Explorer 8.

Reports and Analytics Release History 127

• Fixed the way Average Time Spent is calculated when crossing the v15 upgrade date. The Average Time Spent now displays a weighted average of the pre-upgrade value and the post-upgrade value instead of the sum of the two values.

• Fixed an issue that caused values for some large numbers to be returned as negative numbers in ranked reports in ExcelClient, ReportBuilder, and in the

Report.GetRankedReport API

• Fixed an issue that caused a recent update to Unique Visitor reports to not work correctly.

SiteCatalyst 15.3 Maintenance Release - June 21 2012

The SiteCatalyst 15.3 maintenance release (06/21/12) includes the following enhancements and fixes:

• Added the ability to view the definition for any segment in the segmentation drop-down menu in SiteCatalyst 15.

Segments that were created in SiteCatalyst 15 can be edited and deleted directly from the menu.

• Fixed an issue that cause some numeric classifications to display as 0 on reports with multiple metrics.

• Fixed an issue with segments that have an Exclude canvas that were created in Discover and saved to a local folder. This issue caused the Exclude canvas to move to an Include canvas when the segment was displayed in

SiteCatalyst.

• Fixed an issue that caused a rendering error on PDF reports that displayed the Calendar Events icon.

• Fixed an issue that prevented calculated metrics that use the Single Access metric from being shared in global calculated metric.

• Fixed an issue in Data Extracts that prevented selecting Referring Domains when Specific was selected.

• Fixed an issue that caused the DataWarehouse duplication feature to not work correctly in the Japanese language

UI. This issue prevented the duplicated request from properly inheriting the report date of the original request.

• Fixed an issue that caused commerce breakdowns to erroneously appear on prop reports. These breakdowns no longer appear.

• Fixed an issue in trended reports that might prevent selecting pages other than the default top 5 pages.

• Classifications on all Conversion Funnels (Cart Conversion Funnel, Purchase Conversion Funnel, Custom Events

Funnel, Campaign Conversion Funnel, Products Conversion Funnel, etc.) Report filter now have the parent variable appended in parentheses to make it easier to differentiate between classifications. .

• Fixed an issue that caused custom Marketing Channel Processing Rules that define SearchCenter to be locked.

After this fix only the default SearchCenter rule is locked.

• Fixed an issue in group management in Admin Console that caused removing a single group member to remove all members after locating the user though search.

• Fixed an issue that caused the pipe character to truncate advanced search filters. The pipe character now operates as an or match, for example value1 | value2.

• Fixed an issue on Flow reports that caused totals to calculate incorrectly when crossing the SiteCatalyst 15 upgrade date.

• The Visits and Visitors metrics now display site-wide total when added to a Conversion report.

• Fixed an issue on the Product Views Reports when a subrelation is applied that caused the total displayed to not match the total for the individual line items.

• The Visitor State Report is available in SiteCatalyst 15.

• The Filter by IP Address page in Admin Console now lets you filter up to 50 unique IP addresses.

SiteCatalyst 15.3 Maintenance Release - May 31 2012

The SiteCatalyst 15.3 maintenance release (05/31/12) includes the following new features and fixes.

New Features:

Bounce Rate: The Bounces metric that is available on the Pages Report in SiteCatalyst 15 is now available on all commerce reports. A Bounce Rate metric based on Bounces is also available on all commerce reports. See

Standard

Metrics

for a detailed explanation. If you have previously defined a custom Bounce Rate using a calculated metric,

Reports and Analytics Release History 128 you can prevent the standard Bounce Rate metric from being displayed in the Add Metrics window. See

Manage

Access to Metrics and Reports

Entries and Exits: Exits and Entries are now available on all commerce reports.

Total Time Spent: Total Time Spent metric is now available on traffic and commerce reports. Total time spent displays the total number of seconds spent by all visitors on the selected page or app, or on a page or app that set the reported value.

"Uniques Exceeded" renamed to "(low-traffic)"

As a result of the change described in Improved Reporting Limits for Monthly Unique Values in the

April 26, 2012 release notes

, the "Uniques Exceeded" line item is now replaced with a line item titled "(low-traffic)". If you have scheduled reports or other processes that filter "Uniques Exceeded", update them to filter "(low-traffic)" instead.

Reporting API

The following metrics are now available in the Report API.

Commerce Visits/Visitors:

• cVisits

• cVisitors

Commerce Pathing Metrics:

• cEntries

• cExits

• bounces

• bounceRate

• totalTimeSpent

Traffic:

• bots

Fixes:

• Added a new calendar preset of Last 13 Months.

• Fixed an issue that caused SearchCenter hierarchy reports to display incorrectly when added to a SiteCatalyst 15 dashboard.

• Fixed an issue that caused totals to display incorrectly when running a compare report with a filter applied.

• Fixed an error that prevented some pages from being removed using the Remove Pages feature in Admin Console.

• The Prod View event is now displayed in Processing Rules.

• Fixed an issue in Segment Builder that caused library components to not be saved.

• Fixed an issue that caused unique visitor metrics in Hierarchy Reports to drop after the April MR. The values now display correctly.

• Fixed an issue that caused keyword filters (such as none and unspecified) to not remove line items that contain these keywords.

• Fixed an issue that caused revenue conversion to not match between a Ranked report and a Trended report. This occurred on report suites that use multiple currencies.

• Fixed an issue that caused the mobile report to display the value of the unique visitors metric for page views, visits, or daily unique visitors.

• Fixed an issue that caused campaign classifications that are updated in the Campaign Manager to be double URL encoded. Spaces in these values would appear with a + instead of a space.

• Fixed an issue in the Pages not Found report where clicking on the magnifying glass results in an empty screen.

• Fixed an issue that caused the Unique Visitors reports to display an incorrect total when filtering by page. The

Pages report displayed a correct value for the Unique Visitors metrics. The values on these reports now match.

Reports and Analytics Release History 129

SiteCatalyst 15.3 - April 26 2012

The SiteCatalyst 15.3 release (04/26/2012) includes the following enhancements and fixes:

New Reports

The following reports are re-enabled in SiteCatalyst 15:

• Pages Not Found

• Pathfinder

• Full Path

• Path Length

• Original Entry

• Days Before First Purchase

• All Search Page Ranking Reports

Bot Traffic Filtering

Traffic from known bots and spiders can now be removed from report suites. Bot traffic is collected separately and displayed in two new reports: Bots Report and Bot Traffic Report. See

Bot Rules

Improved Reporting Reporting Limits for Monthly Unique Values

When a report has a large number of unique values, SiteCatalyst now includes functionality to ensure that the most important values appear in your report.

At the beginning of each calendar month, SiteCatalyst includes the first 500,000 values received for any single variable in reports. This includes page names, and other traffic and commerce variables. For example, each unique page name on your site counts toward this total.

After 500,000 unique values are received, SiteCatalyst begins to optimize which values are displayed in reports.

When new values are received after this threshold, SiteCatalyst initially groups these values in a single line item in reports titled "Uniques Exceeded".

If one of these values begins to receive significant traffic, the value is reported as a separate line item in SiteCatalyst along with the first 500,000 values for the remainder of the month (the first 500,000 values are always reported separately regardless of traffic).

If the number of unique values exceed 1 million in a single month, a second threshold is applied which requires more traffic before a value is reported as a separate line item in SiteCatalyst. For example, a new page that starts to receive 100 hits per day will be reported as a separate line item, but a new page that receives fewer than 10 hits might not.

SiteCatalyst 14 and SiteCatalyst 15 have the same threshold limits before management starts. These thresholds are 500,000 and 1 million unique values by default. All values, including each unique value in "Uniques Exceeded", are available in DataWarehouse reports.

If you have a custom unique value limit, the following applies:

• If you have a uniques limit set to less than 500,000, your limit is used for both the lower and upper thresholds.

• If you have a uniques limit set between 500,000 and 1,000,000 today, your limit is used for the lower threshold and 1,000,000 for the upper threshold.

• If you have a uniques limit set above 1,000,000 today, your limit is used for both the lower and upper thresholds.

Upcoming Terminology Change to "Uniques Exceeded"

Due to the change described in Improved Reporting Reporting Limits for Monthly Unique Values, the "Uniques

Exceeded" line item will be replaced in a future release with a line item titled "(low-traffic)".

Reports and Analytics Release History 130

If you have scheduled reports or other processes that filter "Uniques Exceeded", in a future release you will need to update them to filter "(low-traffic)" instead.

Change to Unique Visitor Reports

Changed SiteCatalyst 15 to match the SiteCatalyst 14 method of reporting Unique Visitors by day. A monthly Unique

Visitors Report by day now shows the number of new Monthly Unique Visitors each day. Previously this report showed the Unique Visitors by day for each day of the month. Likewise, Daily, Weekly, Quarterly, and Yearly Unique

Visitors, when trended by a granularity smaller than the Unique Visitor definition, will always show new Unique

Visitors of the selected type during each time period.

Visits on Custom Insight Reports

The Visits metric is now available on all custom insight reports without enabling pathing.

Case-Insensitive Traffic Variables in New Report Suites

For new report suites that are created after April 26, 2012, values in traffic variables are no longer case sensitive.

For these new report suites, case is ignored for props 1-75, page name, server, channel (site sections), download links, exit links, and custom links. SiteCatalyst reports will normally display the first version that was passed in during the month. Data warehouse will use the all-lowercase version.

Fixes:

• Segment names in SiteCatalyst are no longer case sensitive. This resolves issues where a Data Warehouse segment was defined using a lower case value and SiteCatalyst was not finding mixed case values.

• Fixed an issue that prevented some Discover segments from being displayed in SiteCatalyst 15 when they contained the ">" character.

• Change to the trended breakdowns to use visitors instead of visits for the breakdown table when looking at Daily,

Weekly, Monthly, Unique Visitors. . This fixes an issue where Unique Visitors for a given day and the Daily Unique

Visitors value did not match.

• Fixed issue in ASI that caused eCommerce data to appear as zeros in some circumstances.

• Fixed an issue that prevented list variables from being filtered.

• Fixed an issue that caused some events that are enabled in ClickMap to not show data in ClickMap after v15 migration.

• Fixed an issue that caused visit totals to be doubled in some circumstances when crossing the v15 migration date.

• Fixed an issue that caused monthly granularity data in trended reports to not display in custom calendars that have over 36 days in a month.

SiteCatalyst 15.2 Maintenance Release - March 29 2012

The SiteCatalyst 15.2 maintenance release (03/29/2012) includes the following enhancements and fixes:

Change to Referring Domain Allocation

The allocation for referring domains was changed from original to most recent. This change applies to all data collected since your SiteCatalyst 15 upgrade date. Referring Domain allocation now matches Discover, but is changed from the Original Value allocation that is used in SiteCatalyst 14. After this release you will see a change to the credit assigned each referring domain in the Referring Domains report.

In SiteCatalyst 15, the allocation type for Referring Domains is no longer configurable. Any change you make to the

Referring Domains Allocation setting on the Finding Methods page is not applied. See

Finding Methods

in the Admin

Console Help.

Fixes in this release:

Reports and Analytics Release History 131

• Fixed an issue that prevented some non-admin users that belong to custom groups to see an error when trying to access the Exclude by IP page.

• Fixed an issue that caused some large reportlets to display an error when they were first accessed after being saved.

• Fixed an issue that caused some custom event totals to appear too high in the Referring Domains Report.

SiteCatalyst 15.2 Maintenance Release - February 23 2012

The SiteCatalyst 15.2 maintenance release (02/23/12) includes the following enhancements and fixes:

Change to Linear Allocation

Linear allocation in SiteCatalyst 15 now more closely matches linear allocation used in the SiteCatalyst 14 platform.

Specifically, events are evenly distributed across all values of a variable set before the event during the visit.

For example, in a visit where four pages are visited before a success event, each page would receive credit for 25% of the event. If, in the same visit, campaign had two values, each campaign value would receive 50% of the credit for the event.

For details on how this change affects segments and breakdowns, see

Metric Calculations

in the SiteCatalyst User

Guide.

Product Fixes

• Fixed allocation for the Site Sections Report to use Most Recent allocation instead of Linear. This behavior matches the behavior in SiteCatalyst 14.

• Fixed an issue that caused the trend line in the Unique Visitor Report to display incorrectly in some circumstances when the calendar is customized.

• Fixed an issue in Admin Console that prevented calculated metrics that combine total visits or total visitors with commerce metrics from being created or edited.

• Fixed an issue that caused PDF exports of the Video Overview Report to display a URL instead of data in the

Totals area.

• Fixed an issue that prevented correlations from displaying in the UI for props 50 - 75.

• Removed custom segments that are not available to the current user from dashboards and bookmarks. This fix addresses an issue that caused data to appear as zeros if the user did not have access to the custom segment.

• Removed calculated metrics that are not available to the current user from the default view of a report. This fix addresses an issue where a report would not load if the user did not have access to the calculated metric.

• Fixed an issue that prevented data extracts from completing successfully if the report name or variable contains an apostrophe.

• Fixed an issue that occurred in Internet Explorer 8 that caused the date selection box to select an incorrect date.

• When filtering report data, "-none" filters line items that match "none" and "unspecified", as well as the translated equivalent to "none" and "unspecified". The translated equivalent to "none" and "unspecified" filter only line items that match the translated string. This change resolved an issue where translated equivalents could not be used to filter these items.

SiteCatalyst 15.2 Maintenance Release - January 19 2012

The SiteCatalyst 15.2 maintenance release (01/19/12) includes the following fixes:

• Fixed an issue that prevented scheduled reports that are based on reportlets that contain a fallout funnel from displaying correctly on emails.

• Fixed an issue that prevented Discover segments from working correctly in ReportBuilder and ExcelClient.

• Fixed an issue that caused some dashboards to load slowly for companies that have a large number of report suites.

Reports and Analytics Release History 132

• Fixed an issue that caused some calculated metrics that contain Visits or Visitors from being displayed in the drop down on the Pages Report.

• Fixed an issue that caused global calculated metrics that include the Unique Visitor metric from displaying in the metrics drop down.

• Fixed an issue that caused PDF downloads fail for Site Sections Depth Report.

• Fixed an issue that caused the maximum rows setting to not apply when generating a PDF report from a dashboard.

• Fixed an issue that prevented the "Require user to change password on next login" option from working correctly.

• Fixed an issue in ReportBuilder that caused a data discrepancy when a granularity is selected.

• Updated the SAINT log to show the default variable name in parenthesis in the log file.

• Fixed an issue that caused some alerts to trigger before the data is ready to calculate.

• Fixed an issue that caused the Data Extracts header to always display "No Segment" even if a segment was applied.

• Fixed an issue that prevented changing date ranges to Rolling from Fixed on dashboards, reports, or publishing widgets.

• Fixed an issue that cause the Video Details section on the Video Dashboard to show an "Unable to retrieve reportlet" error.

• Fixed an issue that caused duplicate values of "none" to appear in the metrics selector on some reports.

• Fixed an issue that prevented Excel reports from being downloaded due to an error resizing the logo provided for co-branding.

• Fixed an issue that caused reportlets to not load in some circumstances and display an "Unable to retrieve reportlet" error.

• Fixed an issue that caused some reportlets to display duplicate data for trended reports.

• Fixed an issue that prevented deleting segments in DataWarehouse.

• Fixed an issue that caused some legacy dashboard reports to be sent using email when FTP was selected.

• Fixed an issue that prevented the Last Touch Channel Detail metric from being displayed in the import file dialog for SAINT.

SiteCatalyst 15.2 Maintenance Release - November 3 2011

Keyword Reporting Change

The line item Keyword Unavailable will begin displaying in all applications that run Keyword reports, including:

• Search Keywords - Natural

• Search Keywords - All

• Search Keywords (DataWarehouse)

• Marketing Channel Detail Reports (First Touch and Last Touch)

• Organic to Paid Keyword (SearchCenter)

This change is to support Google's removing of keywords from encrypted searches.

Note: In the Data Feeds, Reporting API, and ReportBuilder, this line item displays as ::empty::. DataWarehouse might display ::empty:: in reports other than Search Keywords. For example, ::empty:: might appear in First

Touch Channel Detail, Last Touch Channel Detail, or in an eVar that SearchCenter optionally uses to store natural search terms.

The Keyword Unavailable line item is not searchable in the report detail.

Fixes:

• Fixed an issue that prevented the use of the underscore character in terms that are used to filter data.

• Fixed an issue that caused some metric values to display as zero on the Marketing Channel Overview Report.

• Fixed an issue that caused the total for all line items to appear incorrectly when filtering a search for a Compare

Date Range Report.

Reports and Analytics Release History 133

• Typed/Bookmarked hits are now counted as a referral only if that item began the visit. This change should result in Visits and Instances aligning on the Referring Domains Report.

• Fixed a character escape issue that prevented the Mobile Devices Report from displaying in French.

• Fixed an issue that caused a filter to not be applied on the Search Keywords Natural Report and Search Keywords

Paid Report.

• Fixed an issue that caused dashboards that use multiple segments to load slowly. The load operation was optimized to display these dashboards more quickly.

• Fixed an issue that prevented a product classification from being used as a breakdown in the Product Category

Report.

• Fixed an issue that prevented non-admin users from deleting bookmark folders in some circumstances in Bookmark

Manager.

• Fixed an issue that prevented some large revenue values from displaying in the Product Report.

• Fixed an issue that caused some non-revenue based events to be divided by 100. This affected dashboards and some other reports such as Pages Report.

• Fixed an issue that caused a network acceleration timeout error to appear in some circumstances when navigating from SearchCenter to SiteCatalyst.

• Fixed an issue that prevented some State and Browser Type data collected before the SiteCatalyst 15 upgrade date from displaying correctly in SiteCatalyst 15 dashboards.

• Fixed an issue that caused the publishing list to not apply the report suite override for HTML dashboard reports.

• Fixed an issue affecting ReportBuilder, Data Extracts, and ExcelClient that caused data to appear incorrectly when multiple metrics and granularity are applied.

• Fixed an issue that caused Visit totals to appear incorrectly in a reportlet for dates that span the SiteCatalyst 15 upgrade date.

• Fixed an issue that caused the Typed/Bookmarked traffic in Referring Domains Report to drop after migrating to

SiteCatalyst 15.

• Fixed an issue that prevented calculated metrics that include the Unique Visitor metric from displaying in the metrics drop down.

• Fixed an issue that caused a yellow message bar that does not contain a message to display in PDF reports. The yellow bar is now displayed only if there is a message.

• Made an update to not change the selected metrics for current DataWarehouse requests when a new report suite is selected in the drop down.

• Fixed an issue that caused numeric classifications to be sorted incorrectly when the Total Records metric is included.

• Fixed an issue that prevented some report formats from being listed for a scheduled report during editing.

• Fixed an issue that prevented some reports from being added to a dashboard.

• Fixed an issue that caused visit counts for non-mobile devices to change when multiple metrics are added to the

Mobile Devices Report.

• Fixed an issue that caused the Referring Domains Report to sometimes display all zeroes when filtering by a single page in the report configuration.

• Updated dashboards to remove segments that are not available to the user before display. This prevents metrics based on segments to which the user does not have access from displaying zeros when a shared bookmark or other link is opened.

• Changed they way Average Time Spent is calculated in trended reports. This metric is no longer based on the date range when trending.

• Fixed an issue that prevented props from being correlated by referrer type.

• Fixed an issue in the Return Visits Report to correctly combine data when crossing the SiteCatalyst 15 upgrade date.

• Fixed an issue that caused columns to overlap when performing a date comparison in a reportlet.

• Fixed an issue with reports that contain the Unique Visitors metric and the Hierarchy metric that caused incorrect data to display when spanning the SiteCatalyst 15 upgrade date.

• Fixed an issue with the visit totals on reports that have granularity selected and the date crosses the SiteCatalyst

15 upgrade date.

Reports and Analytics Release History 134

• Fixed a discrepancy between the Fallout and Continued percentages in the Fallout Report when the selected date crosses the SiteCatalyst 15 upgrade date.

• Fixed an issue that caused unique visitor values in overtime reports to not display correctly for report suites that have custom calendars.

• Fixed an issue with Target Manager that caused the Shared checkbox to not work in browsers other than Firefox.

• Fixed an issue that caused dates to not display on the x axis for dashboards that use the area graph.

• Fixed a link in the Suite footer when German language is selected to redirect to the correct help location.

SiteCatalyst 15.2 - October 7 2011

New features in 15.2:

• Device Type Report : Quickly view details about the mobile phones, tablets, eReaders, and gaming consoles that access your site.

• Cross-Device Visitor Identification: Connect visitor profiles across computers, mobile phones, and other web-enabled devices.

• Processing Rules: Configure rules to make changes to SiteCatalyst data as it is received. Processing rules let you populate variables using the query string, trigger events, and access context data variables.

• Segmentation in the Report API: Retrieve reports programmatically based on SiteCatalyst, Discover, and

DataWarehouse segments.

• Improved Geo Accuracy: A new location database provides more accurate location data.

See the

SiteCatalyst 15 User's Guide

for additional details.

Fixes in SiteCatalyst 15.2:

• Fixed an issue that prevented segmenting SiteCatalyst data using a DataWarehouse segment that contains a custom event.

• Segments are now editable from the segments drop down menu if the user has the correct permissions.

• Updated segments that have a date range to report the total for the date range instead of the total overall.

• Fixed an issue that caused average time spent to calculate with too high of a value when other metrics are added to a report.

• Fixed an issue that caused some values to be sorted incorrectly on reports that contain the average time spent metric.

• Fixed an issue that caused the Average Time Spent on Site Report to not apply the segment.

• Fixed an issue that caused a SAINT export file to return an export file for each report suite. SAINT now returns one export file per import.

• Added functionality to allow newline characters in SAINT export files. This is enabled by selecting the Encoding checkbox on the Browser Export page.

• Fixed an issue that caused dashboards to no longer be shared after being edited by the owner.

• Fixed an issue that caused the selected metrics link to not apply changes when different metrics are selected.

• Fixed an issue that caused custom reports to stop working after the user session ended.

• Updated reports to not allow inline graphs to be selected for calculated metrics.

• Fixed an issue that caused an incorrect calculation for daily unique visitors.

• Fixed an issue that caused DataWarehouse line items to display incorrectly in the SiteCatalystDataWarehouse

Manager UI after changing the view setting.

• Updated the Publishing Widget to run in SiteCatalyst 15.

• Fixed an issue that caused return visits to be calculated incorrectly when crossing the SiteCatalyst 15 upgrade migration date.

• Fixed an issue that prevented correlation using hierarchies.

• Fixed an issue that caused the exclusion of specific traffic from a segment to not be applied correctly.

• Fixed an issue that prevented reports that contain a breakdown filter from displaying correctly in a dashboard.

• Fixed an issue that caused the metric headers to not align properly with the column headers in the Countries

Report.

Reports and Analytics Release History 135

• Fixed an issue that caused dashboards to use the currently selected report suite even when the dashboard was for a different report suite.

• Fixed a JavaScript error that prevented dashboards from loading in some circumstances.

• When viewing a dashboard, the report suite selector in the suite header now defaults to none until a report suite is selected. This prevents the segments list from being populated incorrectly.

• Fixed path reports that cross the SiteCatalyst 15 upgrade migration date to return pre and post migration data.

• Fixed an issue that caused allocation on instance metrics in SiteCatalyst to not match the values in Discover.

• Fixed an issue that caused incorrect line item values for video segments on a Classification Report. The line items are now equal to the total.

• Fixed the currency sign in downloadable and scheduled reports to match the currency selected for the report suite.

SiteCatalyst 15 Maintenance Release - September 2011

• Fixed an issue that caused totals on eCommerce overtime reports with Daily granularity to be calculated incorrectly when crossing the Axle migration date.

• Fixed totals from being added together multiple times when multiple metrics across the SiteCatalyst 15 upgrade date were selected in the Account Summary Report.

• Fixed Weekly granularity data when crossing the SiteCatalyst 15 upgrade date.

• Fixed an issue that caused the Exits metric to be set equal to the Visits metric on some reports.

• Fixed an issue that caused the Marketing Channel Overview Report to not display data in some circumstances.

• Removed Bounce Rate as an available calculated metric from the Custom Traffic Report since the underlying metric is not available.

• Added Instances as an available metric on Custom Traffic reports.

• Fixed an issue that prevented DataWarehouse Rules from being displayed in the Segment Definition pop up window.

• Fixed an issue that caused Categories broken down by Product to not display correctly after migration to SiteCatalyst

15.

• Updated the Referring Domains Report to display the correct value for Typed/Bookmarked for the Trended View.

• Updated the Referring Domains Report to apply the selected page filter to the Instances metric.

• Updated the Referring Domains Report so that the Instances metric matches the Instances metric in Discover.

• Made a change to segment definition to correctly match segment definition in Discover.

• Fixed an issue with the Report Suite Summary reportlet that prevented data that was retrieved across the

SiteCatalyst 15 upgrade date from being displayed correctly.

• Fixed an issue that prevented data from being extracted from a trended report with a breakdown applied. This issue affected Data Extract, ReportBuilder, and the ExcelClient.

SiteCatalyst 15 Maintenance Release - August 2011

• Fixed a dashboard bug, where reportlets failed to load in Google Chrome.

• Fixed a SAINT Classification eVar issue occurring when trying to export from SiteCatalyst. The issue caused the export to prematurely stop looking for data.

• Fixed an issue causing the Referring Domains Report to show no data when using Weekly granularity.

• Fixed list variables to display properly in the reporting menu, after list variables are enabled.

• Fixed an issue in which Trended and Ranked views in Custom Traffic reports displayed different data for the identical date range.

• Fixed a data discrepancy issue between trended and ranked views in Custom Traffic reports. The discrepancy occurred when using the Weekly Unique Visitors metric, an identical date range, and a search filter.

• Fixed an issue causing the Fallout Report to not display in a dashboard.

• Fixed an issue where filters were not applying properly to funnel reports in dashboards.

• Fixed an issue in the Hierarchy Report using the Monthly Unique Visitor metric, where a single line item was greater than the total for the entire site.

Reports and Analytics Release History 136

• In the Bounce Rate calculated metric, we fixed the Entries metric so that the formula would calculate properly classifications.

• Fixed an issue where trended Previous Page and Next Page path reports were not displaying data.

•

• Fixed an issue that prevented updates to the Metric Gauge reportlet when you change the report suite.

• Fixed a reportlet load error occurring on the Pages Report, when the Average Time Spent metric is applied in conjunction with a data filter.

• Fixed an issue causing segment definition differences in the Segment Builder between Discover and SiteCatalyst.

• Fixed the Next Site Section Report, in which data was returning zero if a date comparison was applied.

• Fixed a deduplication issue in Custom Conversion reporting totals, caused when a date range was used rather than date period.

• Fixed a character issue occurring when you edit a dashboard name in Internet Explorer 7.

SiteCatalyst 15 Maintenance Release - July 14 2011

• Added Google+ as a Social Referrer Type.

• Added Google+ to the list of social domains in Marketing Channel Processing Rules. If you already setup

Marketing Channel rules for social referrers, add plus.google.com

to the list of social domains.

• Fixed issue on trended reports, where certain precalculated metrics, like Average Time Spent, were not properly trending.

• Fixed an "Unable to retrieve reportlet" issue that caused certain reportlets to return no data.

• Fixed an error occurring on certain reportlets when you launched the full report from the reportlet.

• Fixed certain reportlets that displayed the error "There is no data for the selected criteria," even when the data was properly configured and displaying in the full report.

• Fixed an issue that prevented newly created report suites from processing in version 15.

• Fixed a JavaScript error causing certain dashboards to improperly load.

• On the Next Page Flow Report, we fixed an issue in the graph causing the percent value to display without the corresponding value.

• On the Key Metrics Report, we removed hour granularity when applying the Visits metric. Visits is currently not supported with hourly granularity.

• On the Return Visits Report, we fixed a date range issue caused by using Weekly granularity with a Month date range. The final week was not displaying data.

• In scheduled reports, we fixed a rolling date problem occurring when you add a reportlet with a preset date.

• Fixed an issue causing a segment mismatch between Discover and SiteCatalyst.

• In the trended view of the Referring Domains Report, we fixed an issue causing the Typed/Bookmarked line item to display multiple times, when it should display once.

• Fixed a segment issue where segment edit options were not displaying if DataWarehouse was not enabled.

• Fixed an encoding issue displaying in reportlet notes in downloaded dashboards.

• Fixed an issue related to single sign-on that prevented non administrative users from logging in version 15.

• In CSV reports, we fixed an escape issue for text with quotation marks, which caused the cell to not properly display data.

• Updated the lookup table to properly locate Newfoundland as a region.

• Fixed an Excel rendering error for Page Flow reports in the tabular view.

• Page Views and Instances in Custom Traffic (prop) reports: In version 14, Custom Traffic reports displayed Instances as Page Views. In version 15, we added the Instances metric to Custom Traffic reports. Now, Page Views reflects

Reports and Analytics Release History 137 the number of page views where a property variable is set. The Instances metric represents the number of times the variable is set, whether on link clicks, video views, page views, or other server calls.

Referrer Type Changes

We changed the Referrer Type logic to match other traffic sources reports (such as Referrers and Referring Domains).

This change should reduce or eliminate the occurrences of the Inside Your Site and No JavaScript line items in the Referrer Type Report.

Customer Loyalty Changes

The Customer Loyalty report displays purchasing patterns of customers based on three categories of loyalty:

• New Customer

• Return Customer

• Loyal Customer

Although non-purchase metrics are viewable in this report (such as custom events, shopping cart events, and so on), the categories are always based on the number of orders placed. For example, a visitor might add a custom event named Internal Searches to the report. The Return Customer line item would show the number of internal searches performed by visitors who have made two purchases previously, not the number of visitors who have made two internal searches.

The July 14 2011 logic change to Customer Loyalty aligns SiteCatalyst 15 processing with Discover2.96.

The following table defines how SiteCatalyst 14 currently processes Customer Loyalty:

SiteCatalyst 14 Customer Loyalty (Current)

New Customer

Return Customer

Loyal Customer

0 purchases

1 purchase

>1 purchase

The loyalty state changes immediately following the purchase event within the same visit. For example, a New

Customer (0 purchases) makes a purchase and then registers for a newsletter after that purchase within the same visit. The newsletter registration event is considered a Return Customer interaction, because the visitor’s customer loyalty state changed immediately after the purchase occurred.

The following table defines how SiteCatalyst 15 processes Customer Loyalty:

SiteCatalyst 15 Customer Loyalty (New)

New Customer

Return Customer

Loyal Customer

0 purchases

1 purchase

>1 purchase

The loyalty state changes after the end of the visit where a purchase event occurs. For example, a New Customer

(0 purchases) makes a purchase and then registers for a newsletter after that purchase within the same visit. The newsletter registration event is still considered a New Customer interaction, because the visitor’s Customer Loyalty state will not change until the next visit.

Related Information

•

SiteCatalyst 15 Feature Overview

•

SiteCatalyst 15 Upgrade Guide

Reports and Analytics Release History 138

SiteCatalyst 15 Maintenance Release - June 2 2011

• Improved report performance when loading complex segments.

• Fixed an issue causing a JavaScript error in the Countries reportlet in the Site Overview report.

• Improved the ability to view legacy dashboards in the Safari browser.

• Improved scrolling in iOS and Android devices when editing a dashboard's layout.

• Fixed a Site Overview reportlet issue involving report suites that do not have Commerce enabled. In the Site

Overview report, a reportlet now runs the Traffic version of the Search Keywords report if Commerce is not enabled.

• Fixed an issue causing SiteCatalyst Visualize (iPad) to crash when a metric with a blank name is added.

• Fixed an issue on the Idea Exchange Login page, where users were directed to SiteCatalyst 15 after authentication, rather than to the Idea Exchange.

• Removed invalid controls from the Advanced Delivery Options page for the Site Overview report.

• Fixed an issue causing a download and delivery failure with the Pages Report.

• Fixed how the Countries report displays in the Site Overview report. Now, when you click the reportlet, you can edit the reportlet rather than opening the full report.

• Disabled the ability for non-administrators to log in to SiteCatalyst if SAML 2.0 single sign-on is enabled.

• Fixed a truncation issue occurring on report suite names in Admin Console > User Management > Report Suites.

• Fixed an Event Type filtering issue in the Usage and Access Logs.

• Fixed an issue in dashboards, where the Referrer Type reportlet did not properly display the table detail.

• Fixed the Target New Campaign in T&T Using this Segment link.

• Fixed header display issues between SiteCatalyst versions 14 and 15, when launching the application from Genesis.

SiteCatalyst 15 Maintenance Release - May 5 2011

• Fixed an issue preventing scheduled reports from terminating after the four-hour time limit.

• Fixed issue preventing legacy dashboards from being delivered in PDF.

• Fixed certain reporting APIs to point to version 15 rather than version 14.

• Fixed issue that prevented breakdown icons to display.

• Fixed issue causing metrics to return zeros when the metric was the last one displayed in the report.

• Changed the DPI in PDF dashboards for proper display.

• Fixed an issue preventing the Referrers report from displaying the top row entry in the detail table.

• Fixed an issue causing the Visualize

™

(iPad application) to crash issue when you view and change metrics.

• Improved the Edit Layout workflow when saving dashboards.

• Fixed a redirect issue occurring when you click Remember Me on the Login page.

• Fixed dashboard warning messaging displaying for data mismatches between version 15 and 14.

• Fixed an issue causing a different report suite to be selected when you access the Alerts page.

• Fixed the Company Summary reportlet so that it reports on report suites that are not enabled for version 15.

• Fixed an issue that prevented the Test&Target

™

report from displaying breakdown hierarchy correctly in version

15.

• Added the none line item in the Classified Product Report and breakdown reports.

• Removed a de-duplication message that is no longer applicable.

Reports and Analytics Release History 139

• Fixed the Exit Pages Report to open a new page when you click the page name > Open URL in new window link.

• Fixed an issue causing a blank page to display if you delete a bookmark landing page. The Site Overview now displays by default.

• Improved performance of SAINT page loading when a report suite has a large number of classifications.

• Fixed a PDF rendering issue occurring when there is data but no chart. This issue occurred when the only line item was None.)

• Fixed a URL issue on shared bookmarks to include the bookmark ID, so that the bookmark can be located.

• On the Key Metrics Report, fixed Normalize Data to remove the Y axis on a Stacked Area chart.

• Removed reports that were not enabled for version 15.

• Fixed a saving issue in shared dashboards. The fix prompts you with a Save As dialog if you do not own the dashboard.

• Fixed a compatibility mode display problem in Internet Explorer, occurring when you expand the Add Metrics menu.

• Removed the ExcelClient download page from version 15. You can download ExcelClient from the SiteCatalyst

14 user interface. SiteCatalyst 15 users can use ExcelClient, but it does not support new SiteCatalyst 15 features, such as segmentation.

• Added the inline graph visualization to dashboard reportlets.

• Fixed an issue causing truncated metric data in reportlets.

• Fixed a chart display issue in Mobile breakdown reports, where displays contained no data.

• Fixed issue in the U.S. States report that caused the map to populate improperly when you specify a default metric.

• Fixed an access-not-granted issue occurring in dashboards if you change the report suite.

• Fixed a metric localization issue occurring in downloaded conversion reports. Affected only new metrics in version

15.

• Fixed PDF rendering in Gantt, Next Page Flow, and Previous Page Flow reports.

• Fixed dashboards so that they properly process publishing list data.

• Fixed the Comments feature in Advanced Deliver Options for downloaded reports in PDF and Excel. Comments were not displaying in the output.

• Fixed an issue in the Browser Type Report that caused zeros to display if it contained two or more metrics.

• Fixed an inability to save a date range in a dashboard reportlet if you click a different month in the calendar.

• Fixed a Japanese text wrapping issue in the dashboard layout editor.

• IN the Next Page Flow Report (Tabular), fixed a pagination calculation issue.

• In the Unique Visitors report, fixed the total to reflect the value of the applied segment.

• Enabled the ability to add version 15 metrics to calculated metrics in the Admin Console.

• Fixed a login error occurring if you log into a different version after a session expiration.

• Fixed multibyte text flow issue in dashboard messaging.

• Fixed an issue occurring when requesting SearchCenter data through the Reporting API.

• Added a page title to the Account Activity Report.

Reports and Analytics Release History 140

• Fixed an issue where the Zero value was displayed as an empty string in Mobile reports.

• Changed the report search filter to display only reports, rather than folders.

• Added the seconds value to the Video Time Viewed metric.

SiteCatalyst 15 - April 7 2011

SiteCatalyst 15 offers real-time visitor segmentation, uniform metrics, and easier report navigation. For details, see the

SiteCatalyst 15 Feature Overview

and the

SiteCatalyst 15 Upgrade Guide

SiteCatalyst 14 Release History

The complete SiteCatalyst 14 release history.

•

SiteCatalyst 14.9 Maintenance Release - October 17 2013

•

SiteCatalyst 14.9 Maintenance Release - June 20 2013

•

SiteCatalyst 14.9 Maintenance Release - May 23 2013

•

SiteCatalyst 14.9 Maintenance Release - April 18 2013

•

SiteCatalyst 14.9 Maintenance Release - March 21 2013

•

SiteCatalyst 14.9 Maintenance Release - February 21 2013

•

SiteCatalyst 14.9 Maintenance Release - February 21 2013

•

SiteCatalyst 14.9 Maintenance Release - January 31 2013

•

SiteCatalyst 14.9 Maintenance Release - November 8 2012

•

SiteCatalyst 14.9 Maintenance Release - October 22 2012

•

SiteCatalyst 14.9 Maintenance Release - October 22 2012

•

SiteCatalyst 14.9 Maintenance Release - August 16 2012

•

SiteCatalyst 14.9 Maintenance Release - August 16 2012

•

SiteCatalyst 14.9 Maintenance Release - July 19 2012

•

SiteCatalyst 14.9 Maintenance Release - June 21 2012

•

SiteCatalyst 14.9 Maintenance Release - May 31 2012

•

SiteCatalyst 14.9 Maintenance Release - April 26 2012

•

SiteCatalyst 14.9 Maintenance Release - March 29 2012

•

SiteCatalyst 14.9 Maintenance Release - February 23 2012

•

SiteCatalyst 14.9 Maintenance Release - January 19 2012

•

SiteCatalyst 14.9 Maintenance Release - November 3 2011

•

SiteCatalyst 14.9 Maintenance Release - October 7 2011

•

SiteCatalyst 14.9 Maintenance Release - September 2011

•

SiteCatalyst 14.9 Maintenance Release - August 2011

•

SiteCatalyst 14.9 Maintenance Release - July 14 2011

•

SiteCatalyst 14.9 Maintenance Release - June 2 2011

SiteCatalyst 14.9 Maintenance Release - October 17 2013

The SiteCatalyst 14.9 maintenance release (10/17/2013) includes the following change:

• This fix affects customers who have enabled ASI slots in more than one report suite in SiteCatalyst 14. Fixed an issue that prevented customers from seeing segments defined in a report suite different from the currently selected report suite. Part of the information displayed was related to the current report suite (availability of evars, traffic props, etc.). The fix re-generates the information for the report suite that the selected segment belongs to.

Reports and Analytics Release History 141

SiteCatalyst 14.9 Maintenance Release - June 20 2013

The SiteCatalyst 14.9 maintenance release (06/20/2013) includes the following change:

• The Keyword Unavailable ASI segment definition was not displayed in SiteCatalyst 14.

SiteCatalyst 14.9 Maintenance Release - May 23 2013

The SiteCatalyst 14.9 maintenance release (05/23/2013) includes the following changes:

Fixes

• On the Site Sections Report, you can now compare dates using the Entries metric. Previously, data was not displayed if this metric was compared between dates.

• Fixed an issue that caused a calculated metric's statistics for a specific date to display different values when users alter the date range using the calendar.