Chapter 26: Google Tools . Naxa AC-1
Add to my manualsadvertisement
Chapter 26:
Google Tools
Your store includes a number of tools to help optimize your content, analyze your traffic, and connect your catalog to shopping aggregators. In this chapter, you will learn how to use the following Google tools: l l l
Google Merchant Center
Google Merchant Center helps you manage Google’s shopping tools and services from a single dashboard. In addition to the following services, you can also link
Google Analytics to your Merchant Center account.
Google Shopping
Google Shopping is a commercial service that helps shoppers find products on
Google, compare products, and connect with merchants.
Product Listing Ads
Your product listings can include rich information, such as product image, price, and merchant name. Whenever a user enters a search query on Google.com that is relevant to an item you are trying to sell, Google will automatically show the most relevant products along with the associated image, price, and product name.
Magento Community Edition: User Guide 337
Google Merchant Center Chapter 26: Google Tools
Google Merchant Center Login
Process Overview:
Step 1: Open a Google Merchant Account
Step 2: Verify Your Website URL
Step 3: Claim Your Website URL
Step 1:
Open a Google Merchant Account
1.
Visit the Google Merchant Center , and do one of the following: l l
If you have a Google account, enter your Email address and password , and click the
Sign In button.
Click the Sign Up button, and follow the instructions to create an account.
338
Google Merchant Center Dashboard
Magento Community Edition: User Guide
Chapter 26: Google Tools Google Merchant Center
2.
In the panel on the left, click to expand Settings , and select General .
3.
Enter your Store name and Description .
4.
Enter the full Website URL for your store. Depending on your domain, the URL might be formatted as one of the following: l l http://mystore.com
http://www.mystore.com
At this time, your Website URL is unclaimed and unverified.
Website URL Unverified - Unclaimed
5.
Complete the remaining General settings information, and Save Changes .
Step 2:
Verify Your Website URL
In this step, you will use Google Webmaster Tools to verify that you have the right to upload product listings from your store.
1.
On a new browser tab, go to Google Webmaster Tools . Then, do the following: a.
Click the Add a Site button. When prompted, enter the URL of your store, and click
Continue .
b.
When prompted to verify that you are the owner of the site, click the Alternate methods tab.
c.
Select the HTML tag method, and press Ctrl + C to copy the meta tag code to the clipboard.
Magento Community Edition: User Guide 339
Google Merchant Center Chapter 26: Google Tools
HTML Meta Tag Code
1.
Return to your store's Admin, and select System > Configuration .
2.
In the panel on the left, under General, select Design . Then, do the following: a.
Click to expand the HTML Head section.
b.
Scroll down to the Miscellaneous Scripts box and press Ctrl + V to paste the verification code from the clipboard.
c.
When complete, click the Save Config button.
340 Magento Community Edition: User Guide
Chapter 26: Google Tools Google Merchant Center
Paste Google Site Verification Code
3.
Return to Google Webmaster Tools , and click the Verify button. When prompted, click
Continue . Your site is now verified.
Google Webmaster Tools - Site Verified
Step 3:
Claim Your Website URL
In this final step, you will establish the connection between your site and your Google
Merchant account.
Magento Community Edition: User Guide 341
Google Sitemap Chapter 26: Google Tools
1.
Return to the Google Merchant Center. The General Settings now show that your site is verified, but not claimed.
Google Merchant Center- Claim this URL
2.
Click the Claim this URL link. Your Website URL is now both verified and claimed.
342
Website URL Verified and Claimed
What next? Now that your site is verified, you can submit a
to Google. You can also set up a
account, and link it to your Merchant Center Dashboard.
Google Sitemap
Google Sitemap improves the way your store is indexed by their search engine, and is specifically designed to find pages which might otherwise be overlooked. As with the standard Magento sitemap, Google Sitemap is an index of all the pages on your site.
However, unlike the Magento sitemap, the Google Sitemap is not visible to customers.
Magento Community Edition: User Guide
Chapter 26: Google Tools Google Sitemap
Process Overview:
Step 1: Remove any “robots.txt” Restrictions
Step 3: Submit Your Sitemap to Google
Step 4: Restore Previous “robots.txt” Restrictions
Step 1:
Remove any "robots.txt" Restrictions
When first setting up your Google Sitemap, you must provide full access for Google to index your site. If you have a robots.txt file, make sure that it includes the following instruction:
User-agent:*
Disallow:
After your sitemap has been successfully submitted to Google, you can restore any instructions to exclude certain locations of your site. If you have not yet set up a robots.txt file, you can do so after you finish the sitemap.
Step 2:
Generate the Sitemap
1.
On the Admin menu, select Catalog > Google Sitemap .
2.
In the upper-right corner, click the Add Sitemap button. Then, do the following: a.
In the Filename field, enter: “sitemap.xml” b.
Enter the path to a writable location on your server for the sitemap.
l l
To put the sitemap in a folder, enter the path to the folder:
/sitemaps
To put the sitemap at the base path of your store, enter a forward slash: / c.
Set Store View to the view where the sitemap will be used.
Configure Google Sitemap
3.
Click the Save & Generate button to create the sitemap.
The sitemap appears in the list, with a link to sitemap.xml file. From here, you can do the following:
Magento Community Edition: User Guide 343
Google Sitemap Chapter 26: Google Tools l l
To view the sitemap, click the hyperlink in the Link for Google column. This is the link that you will later submit to Google.
To update the sitemap, click the Generate link.
Step 3:
Submit Your Sitemap to Google
1.
Go to Google Webmaster Tools and do one of the following: l l
Log in to your existing account.
Create a new account, and log in.
2.
Click the Add a Site button.
344
Add a Site
3.
When prompted to enter your store address, enter the full URL of your store, such as: http://www.mystore.com
Click the Continue button.
4.
To verify that you are the owner of the site, click the Alternate Methods tab. Then, choose one of the following methods: l l
Add a DNS record to your domain’s configuration
Add a meta tag to your site’s home page
To verify your site with a meta tag, do the following: a.
Open two tabs on your browser; one for Google Webmaster Central, and the other that is logged in to the Admin of your store.
b.
Follow the instructions on Webmaster Central to copy the full text of the Google site verification meta tag.
Magento Community Edition: User Guide
Chapter 26: Google Tools Google Sitemap c.
On the Admin menu, select System > Configuration . In the Configuration panel on the left, under General, click Design .
d.
In the HTML Head section, scroll down to Miscellaneous Scripts and paste the site verification meta tag. Then, click the Save Config button.
e.
Return to Google Webmaster Central , and click Verify .
Google Site Verification
5.
After your site is verified and appears in your Google dashboard, do the following: a.
Click the name of your store. Then, click the Sitemaps button.
b.
In the upper-right corner, click the Add/Test Sitemap button.
6.
Return to your store Admin, and copy the path to your Google sitemap. If necessary, log back in and do the following: a.
Go to Catalog > Google Sitemap.
b.
In the Link for Google column, right-click the link to your sitemap. Then on the context menu, click Copy Shortcut .
c.
Open a text editor and paste the link. Then, copy the part of the link that comes after the “dot com.” It looks like this:
/media/s4d71280645299/sitemaps/sitemap.xml
7.
Return to Google Webmaster Tools and paste the text into the box to complete the address of your sitemap. Then, click the Submit Sitemap button.
Magento Community Edition: User Guide 345
Google Analytics Chapter 26: Google Tools
346
Submit Google Sitemap
8.
Make sure that the link to your sitemap is working correctly, and that your Google dashboard shows the number of pages indexed.
Step 4:
Restore Previous "robots.txt" Restrictions
If you changed your robots.txt file to make it fully accessible, you can now restore the previous instructions to disallow access to certain areas of your site.
Google Analytics
Google Analytics is a free service provided by Google to help website owners find out more about the traffic on their website and about conversions. Magento supports the following Google Analytics options:
Page View Tracking
Ecommerce Tracking
Shows the origin of visitors to your store, and the pages visited.
Shows which visitors to your store make purchases, and what they buy.
Step 1:
Set Up a Google Merchant Account
The first step is to establish a Google merchant account, and then verify and claim your website URL. For detailed instructions, see:
.
When you sign up for an account, a report appears that shows your new Google
Analytics account number in the following format: UA-XXXXXXX-1. Write this number down, because it is required to complete the configuration for your store.
Magento Community Edition: User Guide
Chapter 26: Google Tools Google Analytics
Step 2:
Turn On Ecommerce Tracking
1.
Sign in to your Google Analytics account.
2.
On the main menu, select Admin .
The options in the Administration section are organized into three columns under
Account, Property, and View. If you have multiple accounts or stores, make sure that the
Account button is set to the correct account, and that the Property button is set to the correct store.
Google Analytics Admin
3.
In the View column, select the View Settings option.
4.
In the panel on the left, select Ecommerce Settings . Then, do the following: a.
Click the Status switch to turn on Ecommerce Tracking. Then, click the Next step button.
b.
Click the Submit button to save the setting. When the Success message appears at the top of the page, you are done.
Magento Community Edition: User Guide 347
Google Analytics Chapter 26: Google Tools
348
Ecommerce Tracking On
Step 3: Complete the Magento Configuration
1.
On the Admin menu, select System > Configuration . Then in the panel on the left, under Sales, select Google API .
2.
Click to expand the Google Analytics section, and do the following:
Google Analytics
3.
Set Enable to “Yes.”
4.
In the Account Number field, enter the Google Analytics account number, or tracking code that you wrote down when you signed up for the service.
5.
To anonymize part of your visitors’ IP address before it is sent to Google, set Enable IP
Anonymization to “Yes.”
According to Google, anonymizing IP addresses can reduce the accuracy of geographic data in the Analytics report.
6.
When complete, click the Save Config button.
Magento Community Edition: User Guide
Chapter 26: Google Tools Google Shopping
Google Shopping
Google Shopping gives you the ability to upload product feeds from your catalog so your products can be easily found through Google Search. Any Simple product from your catalog can be uploaded to Google Shopping. The product attributes that are mapped to
Google are used as search parameters by customers looking for products. After mapping the product attributes to sync with Google Content attributes, you can create a simple upload from your store to Google Shopping.
Magento Connect has a number of extensions that you can install to establish integration with Google Shopping. Some extensions are free, and others are available for purchase from developers. In addition to Google Shopping, there are many extensions available to integrate your store with shopping sites.
Visit Magento Connect and read the descriptions and reviews, to help you decide which solution is the best for your store. Then, follow the
the extension.
Google Content API for
Shopping
Magento’s Google Content API for
Shopping extension allows developers to migrate their eCommerce stores into the new Google API to ensure that they come up in Google searches.
Google Shopping Feed
“The #1 Google Shopping extension for
Magento. Used by thousands of sites globally, recommended by Google reps.”
Magento Community Edition: User Guide 349
Google Shopping
350
Chapter 26: Google Tools
Notes
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
Magento Community Edition: User Guide
Content Elements
advertisement
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project