CHAPTER 27: Using Variables Variable Reference
Variable Reference
Most email templates have a section of additional variables that are specific to the template.
The following are examples of some frequently used templates.
Email Template Variables
VARIABLE
Email Footer Template
MARKUP TAG
{{template config_path="design/email/footer_template"}}
Email Header Template
{{template config_path="design/email/header_template"}}
Email Logo Image Alt
{{var logo_alt}}
Email Logo Image URL
{{var logo_url}}
Email Logo Image Height
{{var logo_height}}
Email Logo Image Width
{{var logo_width}}
Template CSS
{{var template_styles|raw}}
Store Contact Information Variables
VARIABLE
Base Unsecure URL
MARKUP TAG
{{config path="web/unsecure/base_url"}}
Base Secure URL
{{config path="web/secure/base_url"}}
General Contact Name
{{config path="trans_email/ident_general/name"}}
General Contact Email
Sales Representative
Contact Name
Sales Representative
Contact Email
Custom1 Contact Name
{{config path="trans_email/ident_general/email"}}
{{config path="trans_email/ident_sales/name"}}
{{config path="trans_email/ident_sales/email"}}
Custom1 Contact Email
{{config path="trans_email/ident_custom1/name"}}
{{config path="trans_email/ident_custom1/email"}}
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Variable Reference CHAPTER 27: Using Variables
Store Contact Information Variables (cont.)
VARIABLE
Custom2 Contact Name
MARKUP TAG
{{config path="trans_email/ident_custom2/name"}}
Custom2 Contact Email
{{config path="trans_email/ident_custom2/email"}}
Store Name
{{config path="general/store_information/name"}}
Store Phone Telephone
{{config path="general/store_information/phone"}}
Store Hours
{{config path="general/store_information/hours"}}
Country
Region/State
{{config path="general/store_information/country_id"}}
{{config path="general/store_information/region_id"}}
Zip/Postal Code
{{config path="general/store_information/postcode"}}
City
Street Address 1
{{config path="general/store_information/city"}}
{{config path="general/store_information/street_line1"}}
Street Address 2
{{config path="general/store_information/street_line2"}}
Store Contact Address
{{config path="general/store_information/address"}}
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CHAPTER 27: Using Variables Variable Reference
New Account Template Variables
VARIABLE
Customer Account URL
MARKUP TAG
{{var this.getUrl($store, 'customer/account/')}}
Customer Email
{{var customer.email}}
Customer Name
{{var customer.name}}
New Order Template Variables
VARIABLE
Billing Address
MARKUP TAG
{{var formattedBillingAddress|raw}}
Email Order Note
Order ID
{{var order.getEmailCustomerNote()}}
{{var order.increment_id}}
Order Items Grid
{{layout handle="sales_email_order_items" order=$order area="frontend"}}
Payment Details
{{var payment_html|raw}}
Shipping Address
Shipping Description
{{var formattedShippingAddress|raw}}
{{var order.getShippingDescription()}}
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SEO & Search
451
452
Contents
In this section of the guide, we'll take a look at the search capabilities of your store, what you can learn from customer search terms, and how to make your products easy to find. Finally, you’ll learn best practices and techniques that you can use to bring more traffic to your store.
Catalog Navigation
Top Navigation
Breadcrumb Trail
Product Listings
Pagination Controls
Layered Navigation
Filterable Attributes
Price Navigation
Configuring Layered Navigation
Catalog Search
Quick Search
Advanced Search
Search Results
Search Configuration
Using a Flat Catalog
Search Terms
Popular Search Terms
Adding Search Terms
Search Terms Report
SEO Best Practices
Meta Data
Canonical Meta Tag
Using a Sitemap
Sitemap Configuration
Search Engine Robots
SEO URL Rewrites
Configuring URL Rewrites
Automatic Product Redirects
Creating URL Rewrites
Product
Category
CMS Page
CHAPTER 28:
Catalog Navigation
The term navigation
1 refers to the methods shoppers use to move from page to page throughout your store. The main menu, or top navigation of your store is actually a list of category links, and provides easy access to the products in your catalog. You will also find categories in the breadcrumb trail that runs across the top of most pages, and in the layered navigation that appears on the left side of some two- or three-column pages.
For a product to be visible in your store, it must be assigned to at least one category. Each category can have a dedicated landing page with an image, static block, a description, and a list of products in the category. You can also create special designs for category pages that are active only for a specific period of time such as for a holiday or promotion.
1The primary group of web page links that a customer uses to navigate around the website; the navigation links to the most important categories or pages on an online store.
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