WEB ANALYTICS INTEGRATION
Web Analytics Integration -- Overview
If you use a supported web analytics system, ListManager can track the behavior of web site visitors from the time they receive a message, to click-through to a landing page, to conversion (or non-conversion). ListManager can also track which web pages the user visited and determine whether a visitor to a web site arrived via a specific message or campaign.
You can integrate ListManager with as many of the following web analytics providers as you need:
Analytics™
WebTrends™
CoreMetrics™
®
ClickTracks™
Custom
Before you begin
You need to find out the parameter values for your site for each web analytics system you will be setting up.
The values you need to pass to your web analytics system depend on your web analytics provider and the specific website activity that you need to report on.
ListManager Support does not provide the parameters or their values. For more information, please contact your web analytics provider.
For a list of parameters ListManager uses for each supported system, see Web
Analytics Integration Parameter List .
Optionally, you can use merge tags for parameter values. ListManager evaluates the merge tags at send time to identify value, such as the subject or title of the mailing. For information about which merge tags you can use, see
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