Web Analytics Integration for Google Analytics™
Before you begin, you need to find out the values that Google Analytics uses for your web site for the following parameters:
Campaign Source utm_source Required
Campaign Medium utm_medium Required
Campaign Name utm_campaign Required
Campaign Term utm_term Optional
Campaign Content utm_content Optional
To set up Web Analytics Integration for Google Analytics
1. In the left Navigation bar, select Utilities > Administration > Sites.
The Site page opens.
2. Do one of the following:
To select an existing site, in the Site Name column, click the name of the site you want.
To create a new site, click Create New Site.
The Edit Site or New Site page opens.
3. Select the Web Analytics tab.
The Web Analytics tab opens.
4. Do one of the following:
To track links to all domains, select Track links to all domains.
To track links only to specified domains, select Track links to specified
domains only and type the names of the domains you want to track in the
Tracked Domains field.
5. Select the Enable checkbox next to Google Analytics.
The parameters for Google Analytics appear.
6. For each required parameter type the parameter value in the Value field.
TIP:
Required parameters are marked with an asterisk (*). You can use merge tags as values. For a list of supported merge tags, see Merge Tags .
7. Optionally, for each optional parameter, type the parameter value in the Value field.
8. Click Save.
Web Analytics Integration for Google Analytics is enabled and the Sites page opens.
9. Enable tracking for each mailing you want to track.
For more information about enabling tracking, see Tracking Opens or
HTML Capability .
Lyris, Inc. | 6401 Hollis Street, Suite 125 | Emeryville CA 94608 USA |
www.lyris.com
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