Getting Started. Adobe mobile services
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Getting Started
Getting Started
Information to help you get up and running with Adobe Mobile Services, including signing in and adding a new app.
Mobile app marketing is quickly maturing, and Adobe Mobile Services helps you take your app marketing to the next level with an app-centric user interface, seamless workflows between Adobe Marketing Cloud solutions, and one SDK. As you invest in your mobile applications, app analytics, A/B testing, push messaging, and optimization should be at the forefront of your strategy and development.
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Roles and Permissions
In Adobe Analytics, you can manage roles on the Admin Tools Home page.
Overview
The following roles manage permissions in the Mobile Services UI:
Analytics Admin
An Analytics Admin manages user groups and assigns permissions, one of which is the Mobile App Admin. The Marketing
Cloud Admin links your Adobe ID to your Adobe Analytics and Adobe Target accounts, which allows you to log in to the Mobile
Services UI by using your Adobe ID and access Adobe Target. For more information about the Marketing Cloud Administrator, see
Administration - User Management and FAQ
.
Tip: An existing Analytics Admin has the ability to assign the Analytics Admin role to any user.
For more information about this role, see the following content:
•
Users
•
Frequently Asked Questions - Analytics Permission Changes
Mobile App Admin
This role is the Admin for the Mobile Services UI.
Important: For some features, such as push messaging, the Analytics Admin must select the Segment Creation check box in User Management.
Managing Access
Here is some additional information about accessing options in the Mobile Services UI:
Apps and Report Suites
All Mobile Service apps are tied to report suites. If users do not have access to a report suite, they will not have access to that report suite's associated app.
Mobile Services and Analytics Features
If your company does not have an Analytics contract to access a feature in the UI, such as Push Messaging, no user in your company will have access to that feature, regardless of permission level.
Adobe Target
Getting Started 10
Adobe Target provides everything you need to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels. If the Marketing Cloud Administrator linked your Adobe
ID to your Target account, Target appears as an option under Manage Apps in the Mobile Services UI. For more information about Target, see
Introduction to Target
.
The following permissions are available in Adobe Target for all users:
• Create/Update/Activate/Deactivate/Delete Target Activity
• Create/Update/Delete Target Audience
• Create/Update/Delete Target Offer
Roles and Permissions
Here are the roles in the Mobile Services UI, with their relevant permissions:
Analytics Admin
• All User & Mobile App Admin Permissions
• Create App with new report suite
• Delete App from Mobile Services
Important: Although the app has been deleted in the Mobile Services UI, the report suite still exists in Analytics.
• Manage App Settings
• Enable Lifecycle Reporting
• Enable Location Reporting
Mobile App Admin
• All User Permissions
• Create App with existing report suite
• Manage App Settings
• Configure App's Mobile SDK options
• Configure App's UI settings
• Configure linked App Store apps
• Configure App's Universal Link options
• Configure Push Services certs and API keys
• Create/Update/Activate/Deactivate/Duplicate/Archive/Delete Postbacks
• Create/Update/Archive/Delete Link Destinations
• Create/Update/Archive Marketing Links
• Create/Import/Update/Delete Legacy Acquisition Links
• Create/Import/Update/Delete Places (Points of Interest) configuration
• Create/Update/Send/Schedule/Cancel/Duplicate/Archive/Delete Push Messages
• Create/Update/Activate/Deactivate/Duplicate/Archive/Delete In-App Messages
Getting Started
For more information about groups and users, see:
•
Groups
•
Add a user to a group
Mobile Services User
This role has view-only permissions and can provide feedback in the Mobile Services UI.
• Provide Feedback on Mobile Services UI
• View Apps
Important: Users can only see the report suites for which they have access in Adobe Analytics.
• View App Settings
• Download App SDK configuration
• View all UI and SDK settings
• View Variables & Metrics configuration
• View Postbacks
• View Link Destinations
• View & Run Reports
• View Marketing Links
• View & Export Legacy Acquisition Links
• View & Export Places (Points of Interest) configuration
• View Push Messages
• View In-App Messages
Signing In
You can sign in to Adobe Mobile Services by using your web browser.
This section contains the following information:
•
Sign In to Adobe Mobile Services
•
Sign Out of Adobe Mobile Services
•
Sign In to Adobe Mobile Services
To sign into Adobe Mobile Services:
1. In a browser, enter
https://mobilemarketing.adobe.com
.
2. Sign in to the Mobile UI by using one of the following methods:
• Marketing Cloud
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Getting Started 12
Important: Use your Adobe ID to sign into the Mobile Services UI.
This method assumes the following conditions have been met:
• Your company has been
provisioned
in the Adobe Marketing Cloud.
• You have
linked your Analytics account
.
Tip: If you are unsure, use your Adobe Analytics account.
In the Adobe Marketing Cloud method, your teams can access projects, collaborate, visualize, and socialize across solutions.
• Adobe Analytics
This legacy method provides your Analytics company, username, and password.
Sign Out of Adobe Mobile Services
To sign out of Adobe Mobile Services, click the icon in the top right-hand side of the page and click Sign Out.
Reset Your Password
Tip: Depending on how you signed in to the Adobe Mobile Services, the process to reset your password might vary.
Reset your password in one of the following ways:
• Adobe Marketing Cloud
If you use your Adobe ID:
1. Click Sign in with Adobe ID and click the Forgot password? link.
2. Enter the email account that is associated with your Adobe ID and click Send.
3. Follow the instructions to reset your password in the email you receive.
• Adobe Analytics
If you use your company, username, and password:
1. Click the Forgot password? link.
2. Enter your company name, your username, and click Continue.
3. Follow the instructions in the email you receive.
Mobile Services Features
Descriptions of the features provided by the Mobile service.
Feature Description
Responsive web user interface and improved visualizations
Adobe Mobile provides a new user interface that is designed around Mobile app measurement and optimization.
Getting Started 13
Feature Description
Mobile AppMeasurement SDKs The Marketing Cloud 4.x SDKs make implementations simpler, faster, and easier. These
SDKs provide Adobe Analytics, Adobe Target, and audience management support in your iOS or Android Mobile apps.
Here are some features in the 4.x SDKs:
• Geo-fencing and points-of-interest (POI)
• Lifetime value
• Timed events
• Opt-in/Opt-out management
• Performance enhancements
• Seamless workflow of lifecycle, POI, and lifetime value data between Analytics and Target
• Simplified implementation and many other improvements and enhancements
Streamlined SDK configuration Create your mobile report suite in Adobe Mobile. You can download a completely configured
SDK that is ready to send data and that requires no additional configuration.
Point of Interest and
Geo-location
Define points of interest by latitude and longitude with a defined radius for measurement and targeting. This feature provides better segmentation by location and provides precise location-based marketing for your mobile apps.
In-app messaging
App acquisition analytics
In-app messages are delivered to users in real-time, based on their actions and traits.
The following types of messages are supported:
• Custom
• Themed
• Full-screen
• Native alerts
• Local notifications
Messages are triggered from the Analytics data that is already being tracked by the SDK.
Create app store links that allow you to download applications from the Apple App Store and Google Play. The links that you create can attribute your success events to the downloads.
Integrated workflows between
Adobe Analytics and Adobe
Target
Create mobile optimization campaigns by selecting a dimension value from one of the app reports.
Target audiences based on mobile unique dimensions and app lifecycle data
Define audiences by using mobile-specific dimensions such as device type, operating system, or geo-location. Users can also select app lifecycle metrics, such as Upgrade, and dimensions to define a target audience for app experiences.
Experience testing (A/B) for apps
Create and edit A/B testing campaigns to quantify the effectiveness of multiple app experiences.
Getting Started 14
Feature Description
Google Play conversion tracking
Measure campaign information for Google Play app downloads. You can report campaign source, term, and other Google Play metrics in Adobe Mobile.
Lifetime Value Identify key activities that increase the value of an app user and measure and target based on value.
Timed Events Measure and report the total time that users take to complete key events, such as in-app time and total time.
App store and in-app combined report
Display imported app store data such as revenue, downloads, and rankings in the same reports as launches, upgrades, and user retention.
Add New App: Getting Started
One of the first tasks you need to complete is to create a new app and configure its key metrics.
Tip: These instructions provide a quick introduction to adding an app. For more detailed instructions, including information about configuring the SDK for Analytics, Target, Audience Manager, Acquisition, and Visitor ID Services, see
After you create the app, the correct configuration is generated and is given to the developers who are implementing the Mobile
SDK for the app.
1. After
to Adobe Mobile Services the first time, complete one of the following tasks:
• Click Create New.
• Click Manage Apps, click Add.
Remember the following information:
• To modify an app, click Manage Apps, select the app, and click the right arrow icon at the end of the row.
• To delete an app, click Manage Apps, select the app and click Delete Selected.
2. Enter information in the following fields:
Setting Description
Report Suite
Select the report suite where reporting data will be collected and stored in Adobe Analytics.
Each app is connected to one Analytics report suite. If you are sending app data to multiple reports suites, add an app for each report suite.
If you have Analytics administrator privileges in Adobe Mobile, you can create a new report suite from Adobe Mobile.
Complete the following steps:
1. In Report Suite, select New Report Suite.
Getting Started 15
Setting
Icon
Name
Type
Description
2. Enter a Report Suite ID.
This ID is used to uniquely identify the report suite in Adobe Analytics. Your company prefix is automatically added to the beginning of the ID.
3. In Copy Settings From, select a template.
The variables, events, processing rules, and other settings are set up in the new report suite identical to how they are in this report suite.
A report suite created in Mobile Services is offline-enabled (or time stamped) only if the Copy
Settings From report suite that was used was the Mobile App Template or if you create a report suite that is offline enabled.
4. Select a time zone.
All reporting dates are in your current time zone. This setting attempts to use a time zone that is close to what your browser uses.
5. Select a currency.
Revenue is tracked and reported as the currency that you selected.
For more information about roles and permissions, see
To browse to and select an optional icon for your app, click the A icon .
Enter a descriptive name for your app.
If you have many saved apps, a descriptive name helps you quickly locate the app. The name can also help you understand the app's purpose and settings.
Select an app type. The available reports that display in the left navigation menu vary depending on the type of app you select.
Tip: For most apps, leave default Standard option.
Here are the other app types:
• DPS is used only if your app was built using Adobe Digital Publishing Suite.
• Game is similar to Standard option, except that Game updates the terminology that is used in the reports to terms for games. For example, users is changed to players. Game-specific reports are automatically shown for game apps.
Enter an optional description for the app.
Description
3. Click Save.
4. In Key Metrics, select your most important app metrics.
For more information, see
Key metrics are displayed on the landing page for a quick view of app performance:
Getting Started
5. (Optional) Download the App SDKs.
Important: You need to download the latest SDKs only when you are ready to upgrade to the 4.x SDKs, or if you are working on a new app.
To download the latest SDKs:
1. Configure the SDK Analytics Options.
2. Download the necessary SDKs and tools.
3. After the set up is complete, send the configuration file to your developers so that data can be collected.
Understanding Report Types
When customizing reports, the broad flexibility might create some questions as to the type of report that is best suited to get the data that you need.
Prerequisites: Before you can customize reports, you must understand the difference between a metric and a dimension.
Item
Metric
Description
A metric is used to measure your data.
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Getting Started 17
Item
Dimension
Description
Metrics are values that can be counted and added together and are used to see how often specific actions occur in your app. Common metrics include installs, launches, revenue, lifetime value, and logins. For example, each time your app is launched, launches is increased by one.
A dimension is used to describe your data.
Dimensions are represented using a string, or a number that acts like a string (such as a postal code), and is used to organize and segment your data. Examples of common dimensions include OS version, campaign name, product name, and mobile carrier. Each dimension has a number of specific values that are associated with that dimension. For example, the OS version dimension has values such as "iOS 7" and "Android
4.1.2".
Here is the list of available reports:
•
•
•
•
•
•
•
Over-Time Report
Over-time reports show how metrics are performing over a time range so you can quickly identify spikes and trends. Analysis often starts in an over-time report and moves into trended and ranked reports as you drill down to investigate the factors that might be contributing to a metric spike or trend.
For example, if you see a spike in launches, you might run a trended report that shows launches for the top 5 operating systems to see which operating systems are contributing most to the spike in launches:
Getting Started 18
To view dimension values with other metrics on an over-time report, you can use the instances metric and define a dimension filter.
Trended Report
Trended reports help you see how your most popular dimensions are performing against a metric. You can use this report to determine which values are contributing most to a change in a metric.
To view a trended report for a dimension, add a sticky filter (for example, Operating System = iOS 6.0.1) to an over-time report to view the same data. As a bonus, you can add five additional metrics to the filtered over-time report.
Getting Started
Filtered Over-Time Reports
If you have a specific dimension value that you want to view, you can add a sticky filter to an over-time report. The following report shows 30 days' worth of launches, upgrades, and crashes for a specific operating system version.
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Ranked Reports
Ranked reports show you how often the top 50 dimension contribute to a metric. This report is useful to view total contribution for a date range across a large number of values.
Getting Started 20
Sunburst Report
Sunburst reports provide, for example, the base report along with breakdowns. The visualization uses height to show the metric and the performance differences between the metrics. Each concentric circle represents an audience segment in the category for that circle. You can take actions on an audience, such as applying a Sticky Filter, hiding a metric, and viewing metrics.
You can view the report an in-product tutorial that describes how to interact with a sunburst chart.
To start the tutorial:
1. in Manage App Settings, click Usage.
2. Click Technology > Technology Breakdown.
3. In the title bar of the report, click Customize, and click the information icon .
Pathing Report
A Pathing report is based on path analysis and displays a pathing chart that represents paths that are taken from one state in the app to another state.
Getting Started 21
Each node is shaped like a box and represents a state in the users' paths though an app. For example, in the illustration above, the top node represents the number of users that launched the app and selected a photo from the gallery.
Funnel Report
Funnel reports allow you to identify where customers abandon a marketing campaign or divert from a defined conversion path while interacting with your mobile app. You can also use the Funnel report to compare the actions of different segments.
The funnel visualization lets you see where customers fall out of the process. Gaining visibility into customer decisions at each step helps you understand where customers are being deterred, what path they tend to follow, and when they leave your app.
Getting Started 22
Understanding Mobile Metrics
You can measure different metrics by using Adobe Mobile and collect the metrics that you want to track for your app.
•
App Launches, Upgrades, Crashes
•
•
•
•
•
Location and Points of Interest
•
•
•
App Launches, Upgrades, Crashes
These metrics provide a view into the general health and usage of your app. You can track the number of launches, number of users on each version of your app, crashes, and so on. These metrics, along with overall revenue (if you provide a paid app), are usually the starting point for mobile app measurement.
Getting Started 23
Usage and Retention
Usage metrics help you understand average session length, daily and monthly engaged users, upgrades, and other insights that let you know how and how often your app is being used. Retention reports quickly shows user retention levels the day after initial launch, 7 days, and 28 days.
On Android devices, you can use Google Play referrer tracking to measure how users are getting to the app store before they download your app.
Getting Started 24
Revenue
You can view revenue collected by app stores, and revenue measured directly using in-app purchase events. Other cart metrics are available by .
App Events
App events are the Key Performance Indicators (KPIs) that you define to measure the success of your app. Depending on the type of app you provide, KPIs will vary from articles read and levels completed to lifetime revenue.
App States
States are the different views that are provided by your app. States are viewed in a pathing report, so a good way to define states is to think about the paths through your app that you want to measure. For example, where do users most often navigate from the initial view?
Getting Started 25
Location and Points of Interest
If GeoReporting is enabled on your Analytics report suite, several location-based reports are available. On Wi-Fi, GeoReporting accuracy is similar to that of a desktop web browsers. On a data connection, accuracy varies based on the provider and how requests are routed.
For increased accuracy, you can also add location and point of interest tracking to your app. These options allow you to report detailed latitude and longitude location data and use geo-fencing to determine when a user is in a radius of a pre-defined point of interest.
Lifetime Value
Lifetime value allows you to measure a value that persists as long as a user has your app installed. You can assign different in-app actions, positive or negative values, or increment lifetime value with the amount of each purchase.
Time to Complete
With the KPIs you measure, you can use time to complete to measure time in session and the total time (cross-session) it takes for an action to be completed. For example, you might measure how much time elapses between installation and the initial in-app purchase.
Getting Started 26
Devices
Device reports allows you see the different device types, operating systems, and mobile carriers where your app is being used.
This information is useful to plan support for the next version or to segment reports and target content.
Mobile Metrics and Dimensions Reference
Reference information for the default mobile metrics and dimensions.
The following sections contain more information:
•
•
Tip: The dimension and metric permissions that are set in Adobe Analytics apply to Mobile Services. If you attempt to run a report without proper permissions, you will receive an error.
Metrics
Event
First Launches
Upgrades
Daily Engaged Users
Configuration
Triggered on the first run after an installation or a re-installation.
Triggered on the first run after an upgrade or when the version number changes.
Triggered when the application is used on a particular day.
Tip: The Daily Engaged Users event is not automatically stored in an Analytics metric. You must create a processing rule that sets a custom event to capture this metric.
Getting Started
Event
Monthly Engaged Users
Launches
Crashes
Previous Session Length
Dimensions
Dimension
Install Date
App ID
Launch Number
Days Since First Use
Days Since Last Use
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Configuration
Triggered when the application is used during a month.
Tip: The Monthly Engaged Users event is not automatically stored in an Analytics metric. You must create a processing rule that sets a custom event to capture this metric.
Triggered on a run that is not an install or an upgrade. This also triggers when the application is brought out of the background.
By default, a new launch triggers when the application is in the background for five or more minutes. The amount of background time before triggering a new launch can be configured in SDK Analytics Options on Manage App Settings. For more information, see the Session Timeout (Seconds) row in
Configure SDK Analytics Options
Important: Because how visits in Adobe Analytics and mobile app launches in
Adobe Mobile Services are calculated, you might see different results in reporting.
For more information, see Compare Visits and Mobile App Launches .
Triggered when the application does not correctly exit. This event is sent when the application starts after a crash.
Tip: The application is considered to crash if quit is not called.
Aggregated total Previous Session Length.
Description
Date of the first launch after the installation. The date is in the
MM/DD/YYYY
format.
Stores the Application name and version in the following format:
[AppName] [BundleVersion]
For example, myapp 1.1
.
Number of times the application was launched or brought out of the background.
Number of days since the first run.
Number of days since the last use.
Getting Started
Dimension
Hour of Day
Day of Week
Operating System
Operating System Version
Days Since Last Upgrade
Launches Since Last Upgrade
Device Name
Carrier Name
Resolution
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Description
Measures the hour in which the app was launched and uses the 24-hour numerical format.
This dimension is also used for time parting to determine peak usage times.
Number of the week day the app was launched.
Operating system of the device.
Operating system version.
Number of days since the application version number has changed.
Number of launches since the application version number has changed.
Stores the device name.
iOS: Comma-separated, two-digit string that identifies the iOS device. The first number typically represents the device generation, and the second number typically versions different members of the device family. For a complete list of common device names, see
iOS Device Versions
.
Stores the name of the mobile service provider.
Width and height in actual pixels.
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