Nielsen Audience Watch User Guide

About Analyses Types

About Audience Track Analyses

Audience Track plots show program viewer counts over time.

Audience tracking refers to a detailed analysis of total viewer counts on a minute-by-minute or second-bysecond basis depending on data source. It is useful in highlighting changes in viewing based on sometimes subtle changes in program content.

Note

Audience Track analyses include duplicated viewing for data effective January 31, 2011 going forward. All historical data prior to January 31, 2011 will not include duplicated viewing.

Example

The figure shows audience tracks for four competing networks. If an audience track plot shows abrupt changes in viewing levels for a program or network, you can find out where those viewers went.

Nielsen Audience Watch User Guide Analyses • 5-101