Nielsen Audience Watch User Guide

Running an Optimization

You can run an optimization from a program list to improve an ad campaign or you can create an optimization schedule from scratch.

1.

Open a program list window, and then open an existing program list

2.

From the toolbar, click Reach Analysis - Effective Reach prior to running the optimizer.

Tip

This will allow you to compare results.

Example

3.

From the program list toolbar, click Add Rows of Programs & Optimize, and then click the

Optimize tab.

Tip

If there are units or spots you want to keep, you can lock them at the program list level using the Add

Columns of Data button and then click Standard->Lock or at the network level using the Add Dayparts button and then click Network Lock.

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Running an Optimization …

4.

Change settings, as desired, and then click Add.

Note

As the optimizer runs, it displays an Optimization search box that shows (very quickly) the adding and removing of rows as it runs. You can click End at any time to stop the process when you feel you have reached the desired outcome. There are two other windows that you can tile to watch the process as it runs: the Optimization Initial Conditions (initial program list) and the Optimization Summary. The Optimization

Summary shows the values changing as it adds and removes rows.

Example

5.

Click End when you have reached the values desired.

Note

Use the Window menu to view additional windows created from the optimization: Removed Rows,

Added Rows, and Missing Cost Data (if applicable).

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6.

Click in the new program list window created from the optimization to activate the list.

7.

From the toolbar, click Reach Analysis - Effective Reach to compare results.

Example

8.

Save resulting windows as desired.

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